One Minute Brief of the Day: Create posters to bring to life monday.com in fun, creative ways as the ‘go-to work platform’ built to deliver a world of seamless work experiences. #MondayFunday

monday.com Work OS is a low-code, no-code platform on which anyone can create the tools they need to manage every aspect of their work.

We're a platform that empowers teams to build, customise, and optimise their workflows while keeping team collaboration at the core of everything.

We have a suite of products that are complete end-to-end solutions, all built on top of our Work OS. Our products address the needs of a specific use case so that you can get your work started right away - with monday work management, monday CRM and monday dev.

We’re teaming up with One Minute Briefs to introduce our platform to new audiences in a fresh, fun and authentically monday.com way. 


We’re not looking for puns on the word ‘Monday’ or other days of the week. We’ve seen plenty of those.  We style our name as monday.com so please, no capital M's.

We’re looking for the OMBLES to get creative with impactful headlines, puns, memes and visuals that communicate the power of monday.com in a fresh way.

We want to shout about it and have some fun!

One Minute Brief of the Day:

Create posters to bring to life monday.com in fun, creative ways as the ‘go-to work platform’ built to deliver a world of seamless work experiences, powered by a suite of products designed to flex and scale to your way of working. 

Just make sure you tweet your entries to @OneMinuteBriefs and @mondaydotcom with the hashtag #MondayFunday & link to monday.com

Don’t forget to include your twitter handle in the top-left corner of your submissions.

Deadline 6pm BST. Enter as many times as you like.

Prizes:

WINNER: £500 cash!!!

Runner-Up: £250 cash!!

3rd-Place: £150 cash!

One Minute Brief of the Day:

Create posters to bring monday.com to life as the ‘go-to work platform’.

About monday.com

monday.com is a work operating system (Work OS) where organisations of any size can create the tools and processes they need to manage every aspect of their work. By combining building blocks, like apps automations and integrations, teams can build or customise the workflows of their dreams.

The monday.com is a low code-no code platform that democratises the power of software so organisations can easily build work management tools and software applications to fit their every need. The platform intuitively connects people to processes and systems, empowering teams to excel in every aspect of their work while creating an environment of transparency in business. monday.com has offices in Tel Aviv, New York, Miami, Chicago, Denver, London, Warsaw, Sydney, Melbourne, São Paulo, and Tokyo. Fully customisable to suit any business vertical, the platform is currently used by over 225,000 customers across more than 200 industries and in over 200 countries and territories.

Features:

The Work OS that lets you
shape workflows, your way

Boost your team’s alignment, efficiency, and productivity by customising any workflow to fit your needs.

Streamline your work for
maximum productivity

Centralize all your work, processes, tools, and files into one Work OS. Connect teams, bridge silos, and maintain one source of truth across your organisation.

Bring teams together to
drive business impact

Collaborate effectively organisation-wide to get a clear picture of all your work. Stay in the loop with easy-to-use automations and real-time notifications.

Stay on track to
reach your goals, faster

Get a high-level overview of your organization with customizable dashboards. Make confident decisions and easily scale workflows for your evolving needs.

One Minute Brief of the Day: Create posters to promote how Wainwrights Accountants take on the stress of accounting alongside @Quickbooks to give you back time to grow your business. #YourTime

Today’s brief is a great opportunity to win some great prizes with a great topic.

We’re teaming up with the OMBLES to help spread the word about how Wainwrights Accountants take on the stress of accounting through their strategic partnership with Quickbooks – to help give you back time and knowledge to grow your business by showing you how to use the super-simple Quickbooks platform.

We’re looking for instinctive creativity to bring this to life in all sorts of ways and we can’t wait to see what you come up with!

One Minute Brief of the Day:

Create posters to promote how Wainwrights Accountants take on the stress of accounting through their strategic partnership with @Quickbooks to give you back time to grow your business. #YourTime

Tweet your entries to @OneMinuteBriefs & @Quickbooks with the hashtag #YourTime

You can also share your entries to Facebook, Instagram and Linkedin tagging in @OneMinuteBriefs and the following links…

https://www.linkedin.com/company/wainwrights-limited

https://www.instagram.com/wainwrightsaccountants

https://www.facebook.com/WainwrightsAccountants

Prizes:

WINNER: £250 cash!! + FREE QuickBooks Essential license for 2 years for you/family/friend.

RUNNER-UP: £100 cash!!

3RD PLACE: £50 cash!!

About Wainwrights Accountants

Our highly responsive team of accountants are based in Faversham House, Wirral International Business Park, Old Hall Road, Bromborough. We have also invested heavily into remote communications to serve clients across the UK.

We were established over 30 years ago – but still consider ourselves a young practice.

This is mainly due to the fact we are constantly moving forward and are always adopting the very latest accounting software and techniques to provide the best possible service to our clients. We have an official partnership with Quickbooks, which helps us to share extensive knowledge of the platform with you and complete your accounts quickly and effectively.

About Quickbooks:

Accounting software with award-winning support

Whether you're a sole trader, a small business, a bookkeeper or an accountant, QuickBooks is committed to helping your business thrive. Effortlessly manage your finances in real-time on our smart and secure platform. Automate your books, always know where you stand financially, submit your taxes, get paid and manage your employees.

Find out more here:

https://quickbooks.intuit.com/uk/why-quickbooks/

Accounting for small business

Our strength is accountancy services for smaller, owner-managed, businesses. Running a business can be tough. But we're here to help you manage the finance side of it. Whether you are a self-assessment individual, sole trader, partnership or limited company – we can help you.

We're small business accountants specialists

We'll get you set up and running with everything you need to start your business – including the latest accountancy software and make sure your business is compliant with HMRC.

Proactive accountants with responsive support

We don't just do the numbers. We help and advise you and your business – so that you grow and flourish to reach your business potential.

Unlimited accountancy support

We are here for you when you need us. Pick up the phone or drop us an email – and our responsive team of accountants will respond in a timely manner with the support and advice you need.

https://www.wainwrightsaccountants.co.uk

“I’ve used Wainwrights as my trusted accountants for almost twenty years. Always provide a very personal service with sound advice.”
— John Aldridge - Liverpool FC Legend and Media Pundit Source

One Minute Brief of the Day: Create billboards to advertise OMBLE #JamesTheDesigner on the largest billboard in Manchester with @ElonexOutdoor

One Minute Brief of the Day:

Create billboards to advertise OMBLE #JamesTheDesigner on the largest billboard in Manchester with @ElonexOutdoor

Tweet your entries to @OneMinuteBriefs, @ElonexOutdoor and @James_SE13 with the hashtag #JamesTheDesigner

Include your Twitter handle in the top left corner of your submissions.

Deadline 6pm BST.

James is a member of the OMBLE community and he won an incredible opportunity to have a billboard dedicated to himself as part of our recent collaboration with Elonex.

So, today, we hope all of the OMBLES will get involved to celebrate one of our own.

Whether it’s themed like a dating advert, graphic designer figurine…features hard-hitting headlines… light-hearted comedy or anything else? This is your chance to be as creative as you like and help get James (The Designer) noticed.

We want to see how you can help James get his face out there and spread the word about the great work he does…with a bit of personality thrown into the mix.

Your support of your fellow OMBLE is important.

Just think… one day….this could be you.

Let’s do this and make a big impact, together.


About James (the Designer):


James is a multidisciplinary freelance designer with over 10 years experience across editorial, marketing and branding, working for London-based agencies IMG, Stormbrands and VML.

His passion lies in creating logos and lasting visual identities for businesses that want to stand out. Having worked across fitness, travel, tech and fin-tech, James has a broad understanding of what brands need to stand out in crowded spaces, revelling most in collaborative environments and creative problem-solving. He’s overseen digital publications, crafted magazines and luxury brochures, and coordinated with broader design teams to deliver large scale communication platforms for industry leading brands.

Outside of work he loves to cook and eat good food, music festivals, renovating his family home, functional training and rearing his two offspring.


With a hunger for creating brands for things he's passionate about, he's looking to build relationships with small craft businesses in the hospitality industry. Think coffee, craft beer, street food, cafes, restaurants etc. Crafting brands for craft brands, if you like!

He's got a dry sense of humour and loves a campaign that breaks the mould, so don't be afraid to use this as a tool to help the ad get noticed!

Find out more:
jamesthedesigner.com

Transparent PNGs & billboard templates below to use in your submissions.

One Minute Brief of the Day: Create posters with headlines that bring to life how #theINKEYlist cuts through the noise of the skincare market to help everyone make the right decisions for their skin.

The skincare market is chaotic and noisy. So many brands, product, trends, rules, shoulds, should-nots and empty promises. There’s something new everyday. The INKEY List exists to cut through the crap. We believe in clarity over complexity. Real needs over fleeting trends. Proof over promises. Our skincare is customer-led, and science-backed and delivers everything you need, and nothing you don’t.

We want campaign ideas that are disruptive, simple, clever and impactful.

So we’ve teamed up with the OMBLES to spread the word with some great prizes to be won!

One Minute Brief of the Day:

Create posters with impactful headlines that bring to life how The INKEY List cuts through the noise and chaos of the skincare market to help everyone make the right decisions for their skin.

Tweet your entries to @OneMinuteBriefs and @theinkeylist with the hashtag #theINKEYlist

Deadline 6pm BST. Remember to add your Twitter handle in the top-left of your submissions.

Prizes:

  • WINNER: £350 CASH & £150 worth of products!!

  • Runner-Up: £150 CASH & £50 worth of products!


About The INKEY List:

Born from the belief that better knowledge powers better decisions, The INKEY List was created to make luxury skincare accessible to all. We know skincare can be confusing. We’re here to help you find the right skincare recipe, with quality ingredients that deliver real results.​ From our ingredient-led packaging to our askINKEY services, we want to empower you with the knowledge to make the right decisions for your skin. without breaking the bank. No matter your concern, The INKEY List is here to take the confusion out of skincare, while delivering outstanding results.

Amid the madness of skincare, our promise is clear: INKEY cuts through the chaos with the no-nonsense attitude that skincare so desperately needs.

Quality & Efficacy

We believe our products should be accessible to all, but we will never compromise on quality, ensuring only the best products reach you. Our products are priced to allow you to test and play with ingredients to build your perfect skincare recipe, for your ever changing skincare needs.

Transparency

The Inkey List believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements. 

Find out more or check out our content:

https://uk.theinkeylist.com/

https://www.instagram.com/theinkeylist

https://www.tiktok.com/@theinkeylist

Meet the Founders in the video below:

One Minute Brief of the Day: Create posters that venues could hang in their spaces to show that people with learning disabilities and/or autistic people are welcome and that nightlife is for everyone.

One Minute Brief of the Day:

Create posters that venues could hang in their spaces to show that people with learning disabilities and/or autistic people are welcome and that nightlife is for everyone.

Let’s celebrate #NationalStayUpLateDay and raise awareness of the barriers people face when it comes to enjoying a night out.

Tweet your entries to @OneMinuteBriefs and @StayUpLateUK with the hashtag #NationalStayUpLateDay

Deadline 6pm BST. Remember to add your Twitter handle in the top-left of your submissions.

Prizes:

  • Stay Up Late Merch Bundle and feature on their Wall of Fame!!

Background:

In 2019 the Big Bedtime Audit found that around 69% of adults with learning disabilities were ready for bed at 8:30pm on Friday night. The national average is 10:49pm on a weekday.

The Stay Up Late campaign is all about choice and being able to embrace the things people take for granted. Such as friendship, music and the joy of a good night out full of opportunity and freedom.

So this 17th of May they’ve launched a challenge, for as many people as possible to head out and fight for their right to party. Whether you’re someone with lived experience, family, a support worker or an ally. Stay Up Late wants everyone involved together.

About:

Stay Up Late is a charity that enables adults with learning disabilities and autistic people to lead active social lives and make decisions about how they want to live their life.

They work to erode social isolation and campaign to challenge limiting social care practices, such as bedtime curfews.

They believe that a good night out is a perfect litmus test for a good life. Do you have friends? Do you have hobbies? Can you access these?   

One of many barriers to this is that we don’t think about partying when it comes to adults with learning disabilities… The whole idea is completely abstract, because we aren’t even aware it’s an issue to begin with. We don’t imagine adults with learning disabilities being true, messy human beings. Who can be drunk, and mean and silly and get things wrong and generally just live their life like the rest of us do. One foot in front of the other.

So, the Stay Up Late campaign asks for us all to embrace the multifaceted nature of being human and welcome neurodiverse individuals into spaces they may not feel welcome.

It would be great to create a posters that signals to people that pubs, clubs and evenings are for everyone, that all are welcome and that this is an issue they are fighting to overcome.

Find out more: https://stayuplate.org/

Paul Richards, the Founder of Stay Up Late tells the story of going from a punk band to social campaigning.

One Minute Brief of the Day: Create posters to encourage brands and organisations to ‘Advertise Here’ on the largest billboard in Manchester #ElonexXL

It’s great to see your work across social media OMBLES, but how good does it feel when your OMB is up in lights for a whole city to see?! That’s where today’s brief comes in, with our friends at Elonex who supported our WWF campaign with billboards nationwide.

The Manchester Screen at Victoria Warehouse is now part of the Elonex DOOH estate!

And Elonex want to shout about it…far and wide.

How will they spread the word to brands and organisations & encourage them to advertise on this huge eye-catching space situated in Manchester?

Well… of course…they are teaming up with the OMBLES, who come up with instinctive, simple and effective ideas better than anyone!

One Minute Brief of the Day:

Create posters to encourage brands and organisations to ‘Advertise Here’ on the largest billboard in Manchester #ElonexXL

Tweet your entries to @OneMinuteBriefs and @ElonexOutdoor with the hashtag #ElonexXL

Include your Twitter handle in the top left corner of your submissions. Deadline 6pm BST.

WINNER PRIZE:

  • Your ad featured on the #ElonexXL billboard

  • A personalised One Minute Briefs campaign devoted to YOU. With the winner chosen by you to appear on the big screen for a day too! Worth £2000!!

The Manchester Screen at Victoria Warehouse Facts & Figures

  • The second largest billboard in Europe

  • Delivering over 1.2 million impressions every two weeks

  • Manchester’s biggest screen, at 306 square metres

  • Overlooks a major traffic junction where campaigns target commuters, public transport users, football fans and visitors to the bustling City Centre.

  • Located perfectly to help you connect and engage with your audience.

  • Situated near Manchester City Centre, Salford Quays, and Media City, the Manchester Screen is recognised as a city icon as much as the landmarks that surround it.

OMB is currently up on the billboard too!!


The Manchester Screen at Victoria Warehouse Now Part of the Elonex Estate

The Manchester Screen at Victoria Warehouse is now part of the Elonex Digital Out of Home (DOOH) estate.

Located close to Old Trafford and MediaCity, The Manchester Screen at Victoria Warehouse is renowned for being the city’s most iconic digital billboard and delivers the ultimate in stop and stare campaigns for big brands and influencers alike.

Categorised as a fame format billboard, The Manchester Screen at Victoria Warehouse further strengthens the Elonex large format DOOH offering across the city, which also includes roadside D96s, PanVision at Arndale and a recently launched Mega 6 in Salford Quays.

“We are thrilled to welcome The Manchester Screen at Victoria Warehouse to the Elonex estate,” said Head of Agency at Elonex, Katie Smith. "This addition further solidifies our commitment to providing cutting-edge digital out of home advertising solutions in key locations. The Manchester Screen's prime location and expansive reach make it an invaluable asset for brands looking to make a lasting impression in Manchester.”

The Manchester Screen at Victoria Warehouse boasts an impressive 306 square metres of LED, which was recently refitted by Elonex sister company, Grand Technix, and now operates at the very highest available specifications to enhance clarity whilst remaining eco-friendly with many sustainable features including an innovative power-saving function.

Katie Smith added: “The Manchester Screen at Victoria Warehouse fits perfectly with the large format inventory we operate in Manchester and across the UK, and also with the increased demand we’re currently seeing for domination and single day campaigns.”

“Following the launch of our Mega 6 in Salford Quays and along with The Trafford Arch, finding fame format sites in Manchester is easy for brands, and we’re excited to be operating the ultimate in those with The Manchester Screen at Victoria Warehouse now being available from Elonex.”

To celebrate The Manchester Screen at Victoria Warehouse now being under Elonex ownership, the firm has launched a limited time introductory advertising offer for brands seeking to leverage the power of DOOH. The offer is available via the Elonex website.


About Elonex

Elonex operate over 3000 digital advertising billboards located on roads and motorways, in city centres, at sports stadiums, motorway service areas, entertainment venues and shopping centres, across the UK.

The Elonex outdoor digital advertising network makes it easy for brands to effectively target and engage clearly defined audiences across a multitude of lifestyle environments.

Recently named as a Sunday Times Fast Track 100 firm, Elonex also deliver market leading LED architecture to major destinations and venues, and digital display technology to event organisers and exhibitors for trade shows and conferences.

Find out more: elonexoutdoormedia.co.uk


Socials

Facebook: facebook.com/elonexoutdoor/

X/Twitter: twitter.com/ElonexOutdoor

Instagram: instagram.com/elonexoutdoor/

LinkedIn: linkedin.com/company/elonex-outdoor-media/

One Minute Brief of the Day: Create posters that bring to life famous song lyrics to promote the home service categories available on the @Taskrabbit platform.

Taskrabbit recently launched their brilliant lyric-based Out-Of-Home billboard campaign and are inviting the OMBLES to wax lyrical about their services with headlines that bring to life famous lines in songs we know and love.

The campaign is currently up in lights across London using both strategic digital and print placements. And, we’d love to see the OMB community have theirs featured too. The campaign parodies well known song lyrics to promote some of the home service categories available on the Taskrabbit platform  including home repairs, plumbing, electricity, DIY, furniture assembly, cleaning, moving….

Several thousand screens and placements will be showcasing the campaign all over London in the coming weeks/months.

We’re excited to see what the OMBLES come up with.

Put your headphones in, music on and get creative!

One Minute Brief of the Day:

Create posters that bring to life famous song lyrics to promote the home service categories available on the @Taskrabbit platform.

  • + We also want to know who they are by.

    As you’ll see in the poster examples at the bottom of the page… ‘If you wanna be my plumber’ shows a plumber called Jerry H and ‘Another one wipes the dust’ shows Freddie the cleaner!

Please tweet your entries to @OneMinuteBriefs & @Taskrabbit with the hashtag #TaskLyrical & link to taskrabbit.co.uk/services

Enter as many times as you like. Deadline 6pm BST.

And, don’t forget to add your Twitter handle in the top-left corner of your entries.

Prizes:

WINNER: £300 CASH!!!

Runner-Up: £200 CASH!!

3rd Place: £100 CASH!

About Taskrabbit

Taskrabbit is a global platform that connects people seeking help with household tasks to skilled, reliable Taskers in their local communities. Taskers can help with any job around the home, from furniture assembly and wall mounting to minor home repairs, cleaning and painting. 

Find out more here:

https://www.taskrabbit.co.uk/

https://www.taskrabbit.co.uk/services


Considerations:

  • Use our logo and stick to our graphic style where you can.

  • Guidelines and font available here.

As well as entering by tagging OMB & https://twitter.com/taskrabbit… we’d also love you to share your submissions via posts/stories to @OneMinuteBriefs and the channels below…

https://www.instagram.com/taskrabbit/

https://www.facebook.com/taskrabbit/

https://www.linkedin.com/company/taskrabbit/

T&Cs here.

One Minute Brief of the Day: Create posters to raise awareness of SBTRCT's plastic free skincare range + show that your skincare routine is a moment of everyday activism #EarthDay #VanityForHumanity

One Minute Brief of the Day:

Create posters to raise awareness of plastic free skincare brand SBTRCT and show that your skincare routine can be a moment of everyday activism this #EarthDay #VanityForHumanity

Tweet your entries to @OneMinuteBriefs and @SBTRCT_skincare with the hashtags #EarthDay + #VanityForHumanity with a link to sbtrct.co.uk

Include your Twitter handle in the top left corner of your submissions. Deadline 6pm GMT.

Prizes:

WINNER: The SBTRCT Skincare range (Worth £300)

RUNNER-UP: £100 voucher to spend on the SBTRCT Website

3rd Place: A SBTRCT Starter Kit (Product of choice)

Background

An industry that has been designed to cleanse and care is making our planet a dirty place, continuing to pump out products in plastic packaging (approx 120 billion units of it a year) - this plastic is getting into our natural environments, into our bodies and is impacting climate change (8% of global oil production is used to make plastic). 

The very same industry pumps millions of pounds of marketing budget into convincing us that THE NEXT NEW skincare product will be transformative to how we look. 

SBTRCT Founder Ben Grace thought - why can’t you have both?  Great skincare that helps save the world? 

SBTRCT was born.

A solid skincare brand that makes the highest performing skincare with the lowest environmental impact. B Corp, Vegan. Palm Oil Free. Sold in John Lewis, Harrods, Naturismo and sbtrct.co.uk.

To Consider:

Our fonts, logo & brand palette are here.

Be playful. We are about simple, impactful swaps rather than eco-perfectionism  We  enable people to look good whilst also helping to save the planet - make sure your ad shows the balance of both (not just images of plastic in oceans / sad looking fish). 

Our Winner

Will awaken the beauty consumer out of their sleepwalk and show that the simple act of using the right skincare to look good could actually be making a massive impact on the planet.

Our Website

www.sbtrct.co.co.uk 

Our Socials

IG - @sbtrctskincare

FB - @sbtrctskincare

X - @SBTRCT_skincare

One Minute Brief of the Day: Create posters aimed at the younger generation to celebrate @KingofShaves' sponsorship of Coventry FC ahead of this Sunday's FA Cup Semi-Final at Wembley #KingsOfTheFuture

Today’s brief is an exciting one as we are once again collaborating with our friends at King of Shaves. And, this time, we are celebrating their sponsorship of Coventry City who are looking to reach the final of the FA Cup

The Sky Blues travel to Wembley Stadium to face Manchester United on Sunday 21st April, with kick-off at 3:30pm.

They previously scored twice in stoppage time to win 3-2 at Wolves in an incredible FA Cup quarter-final at Molineux.

The Championship side took the lead early in the second half through Ellis Simms but appeared set for heartbreak when late goals from Rayan Ait-Nouri and substitute Hugo Bueno turned the tie the Premier League side's way in front of a jubilant home crowd.

But there was a dramatic twist when Simms equalised in the 97th minute, seemingly taking the game into extra-time, only for Haji Wright to go one better - winning it for Mark Robins' men with a fine finish in the 100th minute.

So we are teaming up with the OMBLES today to show your support for the boys and our brand in blue.

Cov last won the FA Cup in 1987 but today is all about looking forward and not looking back.

Because the generation of today will write tomorrow’s history.

They are our future.

One Minute Brief of the Day:

Create posters, aimed at the younger generation, that bring together the football and shaving worlds to celebrate the @KingofShaves sponsorship of Coventry FC ahead of this Sunday's FA Cup Semi-Final at Wembley.

Let's make some noise, cheer on the underdog and support our #KingsOfTheFuture

When you’re the challenger team and the challenger brand, you need to work harder. Give it your all from start to finish and deliver skill and precision when it matters most.

The big names don’t matter here. We know we’ve got what it takes.

This is our time.

Please tweet your entries to @OneMinuteBriefs, @KingofShaves and @Coventry_City with the hashtags #TheClosestShave #KingsOfTheFuture & #PUSB with a link to kingofshaves.com

Remember to include your Twitter handle in the bottom top-left corner of your entries. Deadline 6pm BST.

Be as creative as you like and enter as many times as you wish!!

Prizes:

WINNER: £1000 cash & King of Shaves Goodies!!!

2nd: £500 cash & King of Shaves Goodies!!!

3rd: £250 cash & King of Shaves Goodies!!!

50% off all KoS products to all who enter. DM us on Twitter for code.

About the King of Shaves sponsorship of Coventry City

Coventry City announced King of Shaves as the Club’s new front of shirt sponsor and principal Club Partner for the 2023/24 season.

This also saw King of Shaves become the Club’s official grooming partner ahead of the new campaign. 

Founded by Will King, brother of Sky Blues owner Doug King, in 1993, King of Shaves is a British company that is now firmly established as a leading brand in the UK.

Will experimented with blends of essential oils and eventually created his first product – King of Shaves Original Shaving Oil – that was to become the bedrock of the company.

Their range of advanced high-performance shaving, skin and beard care products are available in the UK and internationally.

The company logo adorns the front of all of the Sky Blues’ shirts this season.

Doug King, Owner and Executive Chairman at Coventry City, said:

“King of Shaves is a great partner for the Sky Blues. A fantastic brand with great products that have stood the test of time.

“We welcome their support as we continue our journey reconnecting with the community and targeting our return to the top league in world football.”

Will King, founder of King of Shaves, said:

"I'm delighted that the brand I established three decades ago, with the aim of providing the finest shave globally, is now part of Coventry's journey. The team, supporters, and community are remarkable. As a founder, it's an honour to be involved in something this exceptional."

Background

Created in 1993 in Will King’s kitchen, King of Shaves is a British company that is now firmly established as a leading challenger brand in the UK. Following redundancy and after suffering for years from razor irritation when using conventional shaving foams and gels, Will experimented with blends of essential oils and eventually created his first product – King of Shaves Original Shaving Oil – that was to become the bedrock of the company.

Will hand-filled the first 10,000 bottles over the kitchen sink (it took two weeks) and in 1993, got the product listed by Harrods and Boots the Chemist in the UK.

King of Shaves was born!

“Back in 1992 I used to suffer from shaving rash and razor burn but couldn’t find a product on the market to solve my shaving problems. I suspected a lot of guys suffered in the same way I did, so I decided to solve the problem myself and develop a range of products to give a smooth, close and burn free shave – so in 1993 the King of Shaves was born.

Like me, I want you to enjoy shaving rather than endure it and have pioneered our simple guide to getting a close, comfortable shave with no irritation. Join our kingdom today and find out how to shave better with King of Shaves.” - Will King

Links:

https://kingofshaves.com/

https://twitter.com/kingofshaves

https://www.facebook.com/KingofShaves/

https://www.instagram.com/kingofshaves/

One Minute Brief of the Day: Create posters to shout across social media about Proper Nutty's brand new 'Dark Roast' flavour! #ProperNutty

Yorkshire born artisan peanut butter brand Proper Nutty has expanded its range of ‘proper’ nut butters with the NEW Dark Roast unveiling first in its hometown.

Lucky nut butter fans in the North of England will be the first in the UK to taste the unique flavour, before the nutty secret is licked, schmeared, and spread nationwide. 

Proper Nutty believes in keeping it simple and doing things the ‘proper way’ - ensuring the entire process is sustainably streamlined to deliver the best flavour, value, texture, and satisfaction in every jar.  

Dark Roast is the embodiment of Proper Nutty’s nut forward mentality that celebrates the humble peanut. Carefully selected, ethically sourced peanuts slowly roasted in small batches to reach the optimum and secret dark roast. Resulting in a proper flavour hit that packs a punch because it’s ‘peanut butter but grown up’. 

The flavour of Dark Roast is achieved through a secret roasting level - and it’s one the nut gurus at Proper Nutty will never tell. What we can say is that it’s the real deal, using the highest percentage of nuts as the only ‘bean to cup’ peanut butter. 

Every unique jar is slow-roasted, ground, and packaged in plastic-free packaging in small batches here in the UK within two hours, using only single-origin, ethically sourced, hi-oleic peanuts, giving each bite unmistakable richness, depth, and full-on flavour. 

The entire range is also naturally vegan, gluten-free, soy-free, and dairy-free, and you needn’t worry about the bad stuff; Proper Nutty is free from palm oil, plastic, and sugar. 

While there’s no shortage of peanut butter in the UK, the folks at Proper Nutty are committed to using only the best ingredients and packaging, and Dark Roast is no exception.

Proper Nutty Dark Roast will be available in-store in select ASDA stores across Yorkshire and online at ASDA and Ocado.

But how do we SHOUT about our amazing new product? That’s why we’ve teamed up with the OMBLES so spread the word today!

One Minute Brief of the Day:

Create posters to shout across social media about Proper Nutty's brand new 'Dark Roast' flavour! #ProperNutty

Just make sure you tweet to @OneMinuteBriefs and @Proper_Nutty with the hashtags #ProperNutty

Don’t forget to include your twitter handle in the top-left corner of your submissions.

Deadline 6pm BST. Enter as many times as you like.

Prize:

£100 cash for today’s winner and a hamper of Proper Nutty goodies!!

Other Considerations:

  • we want to stand-out against what other brands do not follow their lead

  • the brand is FUN/CHEEKY and doesn’t take itself too seriously but we DON’T want to see crudeness.

  • The brand is proudly Yorkshire but it’s not a pastiche, so give it an accent but not a flat cap

Find out more:

www.propernutty.co.uk

Instagram

TikTok

Facebook

One Minute Brief of the Day: Create posters for UK airport departure lounges that convince UK holidaymakers not to visit captive whale and dolphin attractions while they are abroad.

About today’s campaign:

Whales and dolphins have not been held captive in the UK for more than 30 years. But UK tourists still flock to these cruel facilities when they are on holiday. Keeping whales and dolphins in tanks for human entertainment is wrong. They are too intelligent, too emotionally complex, too social, too mobile and just too big to be confined like this.

We want the OMBLES to spread this important message: #DontGoToTheShow

One Minute Brief of the Day:

Create posters for digital ad spaces in UK airport departure lounges that convince UK holidaymakers not to visit captive whale and dolphin attractions while they are abroad. 

#DontGoToTheShow.

Help @whalesorg #EndCaptivityForever

Just make sure you tweet to @OneMinuteBriefs and @whalesorg with the hashtags #DontGoToTheShow and #EndCaptivtyForever.

Don’t forget to include your twitter handle in the top-left corner of your submissions.

Winner Prize:

£200 cash & a year’s adoption of a wild, free UK dolphin!

The winning poster will be simple, challenging, and impossible to ignore. 

Be creative and include eye-catching headlines. You can enter as many times as you like.

Today’s entries need to grab the attention of holidaymakers waiting for their flight to the sun and make them think twice about going to a dolphin or orca show if the opportunity arises while they are on their holiday. We can get swept up in the holiday spirit and follow along with what holiday reps suggest. This poster needs to challenge UK tourists not to support cruelty by visiting captive whale and dolphin attractions. The winning entry/ies from today’s OMB will be displayed in departure lounges across UK airports for the whole of July, August and September, including a day on Manchester Airport’s impressive Wonderwall. Your poster could be seen by millions of people waiting to board their flights to destinations that host captive dolphin and orca attractions, including Tenerife and Florida. 

About WDC:

WDC is the leading global NGO dedicated to protecting whales and dolphins.

We are lean, ambitious, impactful, and internationally respected.

We work across the whole spectrum of conservation threats, from climate breakdown to captivity. Why? Because whales and dolphins are awesome. They are thinking, feeling, emotional, social beings who are vital for the health of the ocean and therefore our planet. It’s time to stop taking them from their ocean homes and breeding them in tanks to exploit them for our ‘entertainment’. When we persuade tourists to stop going to the show, we’ll end the cruelty of captivity.

More info:

Why is it cruel to keep whales and dolphins in tanks or sea pens?

- They are highly intelligent, self-aware, social beings with complex emotional lives. Confinement in a tank can cause serious mental and physical health issues

- They are large and far-roaming and used to travelling huge distances, hunting, socialising and feeling the rhythms of the ocean

- For orcas in particular, family is everything. To deprive them of family deprives them of what it means to be an orca

More at:

whales.org/captivity

One Minute Brief of the Day: Create posters aimed at young men to encourage them to regularly examine themselves and #KnowThyNuts this #TesticularCancerAwarenessMonth with @MovemberUK

This Testicular Cancer Awareness Month (April 2024), Movember want to...

  • GET Young men (aged 18-34 y/o)

  • WHO are not aware that Testicular Cancer can affect them and the signs to look for

  • TO understand how to perform a self-check and seek medical advice if something is found

  • BY showing content that gives them confidence to know their nuts and seek medical advice when something is not right.

Testicular cancer is the #1 cancer among young men.

Movember’s Know Thy Nuts campaign for Testicular Cancer Awareness Month wants to reach young men aged 18-35 with posters that makes them aware of the risks, encourages them to regularly examine themselves and learn what is normal for them and what isn’t, know what to look out for so they can spot any changes in good time and, crucially, have the confidence to get checked by an expert should they notice any change.

The call to action is to visit movember.com/knowthynuts to find out more

And, that’s where we’re looking for the OMBLES to help us spread the word!

We can’t wait to see all of your brilliant entries.

Feel free to use our imagery and fonts in your entries if you wish!

One Minute Brief of the Day:

KNOW THY NUTS!!

Create posters aimed at young men to raise to encourage them to regularly examine themselves and #KnowThyNuts this #TesticularCancerAwarenessMonth with @MovemberUK

Sharing is Caring

Tweet your entries to @OneMinuteBriefs and @MovemberUK with the hashtags #KnowThyNuts & #TesticularCancerAwarenessMonth + link to movember.com/knowthynuts

Include your Twitter handle in the top left corner of your submissions. Deadline 6pm GMT.

Prizes:

WINNER: £150 Amazon Vouchers + Movember merch!!!

Runner-Up: £100 Amazon Vouchers + Movember merch!!

About the campaign:

Movember have run the Know Thy Nuts campaign during Testicular Cancer Awareness Month (TCAM) for the past four years with the focus built around reach and intention to get young men to know their pair. The campaign has proved a success in terms of reaching our audience, improving awareness, knowledge and action to check.

While young men who have been exposed to the Know Thy Nuts campaign understand their testicular cancer risk, know how to perform a self-examination, and demonstrate the correct actions for a self-check, when they do find something concerning, they often encounter significant barriers that stop them from visiting a doctor (primarily fear and embarrassment).

In 2024 we want to build on the previous Know Thy Nuts campaigns and continue to reach and educate young men about testicular cancer, giving them the necessary knowledge to understand their own health and how/when to get support if there’s a problem. We are aiming to provide men with knowledge about testicular cancer and give them the confidence to know their nuts. We also want to remove the following barriers that prevent men from seeing a doctor if they do find something:

  1. Worry that it might be cancer

  2. Embarrassed for a doctor to touch their nuts

Some important information:

  • Testicular cancer is the #1 cancer among young men.

  • Do these three easy steps, about once a month, to know your nuts. If something hurst, or changes, see a doctor

o STEP 1: Steam – a warm, steamy shower helps your nuts relax

o STEP 2: Roll – roll one nut between thumb and fingers. Check for any changes or anything painful

o STEP 3: Repeat – same goes for the other nut

  • Testicular cancer is highly curable when caught early. If something hurts, or anything changes, let’s get those nuts looked at.

  • Men are often fearful of testicular cancer and embarrassed to see a doctor about changes to their nuts, we need to help give them the confidence to overcome these fears.

  • We want to see all the creative ways to encourage people to engage with this topic and drive visits to movember.com/knowthynuts to Know Thy Nuts.

About Movember:

Movember is the leading global charity changing the face of men’s health. We exist to stop men dying too young by tackling some of the most complex health issues facing men today - mental health, suicide, prostate cancer and testicular cancer. We’re taking them all on.

Since 2003, Movember has funded more than 1,250 men’s health projects around the world, challenging the status quo, shaking up men’s health research and transforming the way health services reach and support men.

KEY LINKS:

One Minute Brief of the Day: Create witty social content to shed light on the injustice of the energy industry raking in £420 billion in profits.

BREAKING:

A new investigation finds energy companies have made a combined £420 BILLION in profits since the start of the energy crisis… while we’ve all been struggling to pay our bills. Turn the spotlight on this scandal with your witty social content this #AprilFuelsDay - anything from posters and memes to gifs and videos.

The companies range from oil and gas producers such as Shell (who alone has made £84.5 billion!) through to lesser-known firms paid to get energy around the country (who have collectively made £30 billion in the process). All whilst struggling households have fought just to keep the lights on, built up crippling debt, or even died because their homes were too damp and cold.
More info on the investigation, which was conducted by our partners End Fuel Poverty Coalition, can be found here and here.

One Minute Brief of the Day

Create witty social content to shed light on the injustice of the energy industry raking in £420 billion in profits while the country struggles to pay their energy bills this #AprilFuelsDay

You can enter as many times as you like. Just make sure you tweet to @OneMinuteBriefs and @38Degrees with the hashtags #AprilFuelsDay & #AprilFoolsDay

Don’t forget to include your Twitter/X handle in the corner of your submissions.

Prizes

  • Winner: £300 cash

  • 2nd place: £200 cash 

  • 3rd place: £100 cash 

To Consider

  • Use our fonts, and 38 Degrees logo above if you wish.

  • Where possible, use our brand colour palette below.

  • Keep it PC - no swearing please!

  • Below is an example of the kind of content we’re looking for!

About Us

38 Degrees is a community of more than a million people who take small actions on issues they care about, which all add up to something bigger, a movement for a better Britain for everyone who calls our country home.

Our Website

https://home.38degrees.org.uk/ 

Our Socials

One Minute Brief of the Day: Create posters to promote #TheWheelTrimShady art installation as part of the @SKTownOfCulture Weekender 23rd-24th March.

We’ve been working on an art project for the last few months and our art installation is unveiled tomorrow as part of a Stockport Weekender that has art exhibits and events happening across the town. I’d love to see how the OMBLES bring this to life with creative posters that bring it to life in lots of fun ways.

Puns welcome. And, Eminem references!

Shortlist and winners will be announced across the weekend!

One Minute Brief of the Day:

Create posters to promote #TheWheelTrimShady art installation as part of the @SKTownOfCulture Weekender 23rd-24th March.

Tweet yours to @OneMinuteBriefs and @SKTownOfCulture with the hashtag #TheWheelTrimShady

Enter as many times as you wish. Deadline 6pm GMT. Remember your Twitter handle in the top-left corner of your entries.

Prize: £50 cash for today’s winner and your very own bespoke art piece created to your chosen theme.

About the project:

Will the Wheel Trim Shady please stand up?

Stockport-born artist, reinvents the wheel trim for Stockport Town of Culture

A local artist has breathed new life into a frequently discarded object to showcase in a huge art installation for the Stockport Town of Culture Creative Weekender.

His wheely colourful pieces are currently on display in an exhibition at Stockport War Memorial Art Gallery, as a warm-up to the larger, outdoor installation at Merseyway, which will be part of events and celebrations happening across the town centre at the Stockport Town of Culture Weekender on 23rd and 24th March.

Exhibition Instagram Reel: https://instagram.com/p/C27EeXaoIPc/

Nick, from Bredbury, started the side-project after spotting a discarded wheel trim by the side of the road and saw it as an opportunity to combine his love of art and cars in a unique way. He began to look out for more to paint in his free time and soon found that it was a way to improve his mental well-being by providing a creative escape from the stressful world of social media and advertising - the industry that he has worked in for over 14 years.

Nick began to see more potential in the wheel trim project and created an Instagram page featuring a gallery of his final photographed pieces, along with pictures and video reels documenting the behind-the-scenes progress of each piece of artwork.

As the project grew, so did the need for more hubcaps. Nick put a call-out on the ‘Stockport For Sale or Swap’ Facebook page to see if anyone had any lying around in their garages or sheds. Milesmore Tyres, of Hazel Grove, got in touch to say they had a huge stockpile of wheel trims that could be transformed.

As the project gathered momentum on social media, Stockport Town of Culture did a shout-out offering support for creative commissions that could engage the local community and Nick shared his ideas to grow the campaign, joining forces with the local art community to create a stunning piece of up-cycled wall art out of something unwanted.

Nick, a former Stockport College student, said: 

“With every project I do, I think of a line that someone once said to me…’What’s the best that could happen?

I believed I could turn a silly art project, that my mates thought I was mad for doing, into something much bigger. I invited local artists to take part and paint a wheel trim and was blown away by the response. From ceramics, to poetry, from acrylic paint to collage, you’ll find that each wheel trim has a unique design and its own personality. I even hope that one day the Real Slim Shady will do a piece of art to share as part of our exhibit.

As momentum grew, I was even invited to decorate the main stage with the art at the British Motor Show. It’s been hard work to get this far, but the huge support of Stockport Council, the local art scene and trades has been incredible.”

Local art groups including Grit Studios, Stockport Art Guild and Vernon Mill Artists have all submitted wheel trim artwork for this Creative Commission, but it’s not just Stockport artists that have taken part. 

Local community organisations have also been involved; ‘Pursuing Individual Excellence’ @pieuksocial had their young people take part in a workshop hosted by Nick, as did ‘Make Build Grow’ @makebuildgrow whose SEND young people were able to show off their love of cats through art. And, to encourage people to check for lumps in support of @breastcancernow, @lindi.kirwin created a breast-themed wheel trim. 

Once completed, each wheel trim created by the art and community organisations is finished off with a coat of lacquer donated by Rooney’s Body Shop.

Wheel trims created by Nick, local groups and artists will be exhibited in the huge external installation at Chestergate Taxi Rank, built with help from FenceWays, in time for the Big Weekender, featuring exclusive collaborations with various local artists. 

You can currently see a selection of the wheel trims on display at Stockport War Memorial Art Gallery, along with a taster of some of the other Stockport Town of Culture Creative Commissions.

Check out the full album at instagram.com/TheWheelTrimShady 

Local Artists who have created pieces as part of the project:

Event Link:

https://www.onestockport.co.uk/townofcultureevent/stockport-town-of-culture-weekender/

"Finding the OMB community has been life-changing for me" - Guest Blog Post by @HannahHasIdeas

I happened upon One Minute Briefs around two years ago when searching for ways to merge my love of design and copywriting. My journey to it started back in 2020, when I lost all three of my events-based part-time jobs overnight. Suddenly faced with a yawning stretch of time at home (semi-comforted by a thin blanket of furlough before I was eventually made redundant), I spent those first few weeks deciding how I could use this time fruitfully.

I had always wanted to learn design but could never justify the cost of the software when I couldn’t guarantee I’d ever have time to use it. This, it seemed, would be my chance.

By the end of March I had forked out the eye-watering amount to download Adobe for the first time, and spent the next year giving myself an intensive youtube/Skillshare-based education.

Having spent so much time learning in isolation, I became hooked on online competitions to validate my efforts. Bottle covers, T-shirts, notebooks, posters – if there was a design competition, I would enter it. But there was never any sense of community in these one-off brand events. My fellow competitors remained faceless and often only the winning entries (of which mine was never one) would see the light of day.

It's easy to become disheartened as a beginner, as all the successful people you see seem to be in an unobtainable league of their own. You forget that all of them started somewhere, and that this awkward fumbling stage is a rite of passage.

What I didn’t know I needed was less pressure to be perfect and more opportunities to play.

This, I believe, is why I instantly clicked with One Minute Briefs. It’s such a welcoming, non-judgmental community where every idea is given equal consideration. It feels like creatives from all over use it as a kind of mental-gym where they can give their imagination a daily workout. As all entries are reposted, they’ve created this beautiful symbiotic relationship where the community inspire, and are inspired by, each other.

After a few months of entering, I could see both my ideas and my ad design style improving. A few months after that I had my first prize win. Skip ahead to today I’ve had two more prize wins from Kind and Woolmark, both with concepts I’m extremely proud of. Given every prize brief has around 200 unique entries, to make it to the top 3 feels like a huge achievement and is never something I will take for granted.

Even now I can never tell which ideas will get the best reception – often the simplest ones that come to me just before the deadline end up doing well. It’s shown me that I actually thrive working to a deadline as my mind literally starts racing to get to that good idea. My silly, pun-based entry that ended up winning me a month’s supply of Kind bars came to me, inconveniently, just before I had to leave the house and was one of the fastest mock-ups I’ve ever made.

Ultimately though, it’s the support and encouragement of the people who enter OMB that has helped me overcome my imposter syndrome. My design and copywriting skills have come so far since 2020, and I’m insanely thankful that there is a space like OMB where I can get a chance to practice and showcase them. Though I can’t enter as much as I would like (in the intervening years I also trained to become a primary school teacher, a profession that leaves famously little free time) on the occasions that I do, I invariably feel creatively fulfilled.  

OMB has introduced me to incredible people, sparked other opportunities and given me the confidence to imagine a more creative future for myself. For that, I will be forever grateful.

x.com/hannahhasideas

One Minute Brief of the Day: Create posters that capture and promote the essence of #IdeasFest2024 as the Glastonbury of the business world blending the spirit of a festival with business.

Ideas Fest isn't just a conference in a field; it's an experience where learning meets leisure and fun, and networking evolves into lasting friendships. This is where likeminded entrepreneurs and business leaders come together in an engaged and relaxed setting, sparking connections that lead to friendships, collaborations, investments, and mentorship opportunities. We’ve seen the magic happen right from our very first festival. Ideas Fest is an investment in you as a business leader and a smart, deductible business expense. 😉

One Minute Brief of the Day:

Create posters that capture and promote the essence of #IdeasFest2024 as the Glastonbury of the business world blending the spirit of a festival with business. We encourage you to let your creativity run wild and submit as many entries as you wish.

PRIZES:

1st Prize: Four tickets to Ideas Fest + £250 cash!!!

2nd Prize: A pair of tickets to Ideas Fest!!!

Winning and standout entries may also be highlighted on Ideas Fest's social media platforms.

Tweet your entries to @OneMinuteBriefs & @ideas_fest with the hashtag #IdeasFest2024 and link to ideasfest.uk

Get creative with impactful headlines and visuals!

About:

The most fun and unique business event imaginable!

Step into Ideas Fest, an event rapidly gaining acclaim as the ‘Glastonbury for Business.’ Located in a picturesque venue little under an hour from London, Ideas Fest transcends the typical conference format, blossoming into a vibrant celebration of innovation, ambition, connection and visionary thinking.

Ideas Fest is more than an event – it’s a catalyst for change, a meeting point for the brightest minds, and a celebration of entrepreneurial passion.

See the schedule here.

Links:

https://ideasfest.uk/

https://www.facebook.com/ideasfestuk

https://twitter.com/ideas_fest

https://www.instagram.com/ideas_fest/

WINNING CRITERIA:

The most compelling submissions will truly embody the essence of Ideas Fest as the business world's Glastonbury.

Feel free to use logos and images below in your entries if you wish.

One Minute Brief of the Day: Create billboard-style posters to raise awareness of alcohol-free beer brand Lucky Saint and reach those who wish to celebrate AND moderate this #StPatricksDay.

Is there a Saint’s day more associated with drinking than #StPatricksDay?

This year, alcohol-free beer brand Lucky Saint would like you to create billboard-style posters to raise awareness for the brand and reach those who wish to celebrate AND moderate this #StPatricksDay.

In 2018 Lucky Saint’s Founder, Luke, had a thought: what if all the occasions on which we drink beer could come with, or without alcohol. Alcohol-free beer was nothing new, but great tasting alcohol-free beer? That would be a revelation. What followed was two years of research and development to create Lucky Saint’s Alcohol-Free Superior Unfiltered Lager, finally rewarding those not drinking with the beer they deserve.

We believe the greatest reward of drinking is the social connection, not the alcohol, the pinnacle being a pint enjoyed with friends. That's why we launched Lucky Saint on draught in 2020, we're now pouring in thousands of pubs.

One Minute Brief of the Day:

Create billboard-style posters to raise awareness of alcohol-free beer brand Lucky Saint and reach those who wish to celebrate AND moderate this #StPatricksDay.

Tweet your entries to @OneMinuteBriefs & @LuckySaintBeer with the hashtag #StPatricksDay

Get creative and enter as many times as you like using impactful headlines and visuals!

Prizes

WINNER - £100 + a year subscription of Lucky Saint and a Lucky Saint merch bundle

Runner-Up – A 6 month subscription of Lucky Saint and a Lucky Saint merch bundle

3rd Place – A case of Lucky Saint 

To Consider:

  • Use our fonts and Lucky Saint logo provided if you wish.

  • Keep it in our brand colour palette below

  • We are now available on draught in over 1000 pubs nationally, people can find their nearest Lucky Saint pint with our tap map. We would love to see you to incorporate our tap map where possible. https://luckysaint.co/pages/find-lucky-saint-on-draught

  • Lucky Saint's consumers are mostly moderators - it's not about saints and sinners - so make sure your idea isn't too preachy.

  • We love a holy reference here and there, but think pepper not splatter.

  • Saintly language only – no swearing. 

Our Winner

The winning ad will feel uniquely Lucky Saint and will help us advertise Saint Patrick’s Day as an inclusive day to be celebrated, whether drinking alcohol or not.

Our Website:

luckysaint.co

Our Socials:

IG - @luckysaintbeer

Facebook – luckysaintbeer

X – luckysaintbeer

Feel free to use our font and the product images below in your submissions if you wish.

One Minute Brief Moments of Positivity: My OMB Journey...by Craig Williams

If life were a Hollywood movie, the first time I discovered One Minute Briefs (OMB) would be one of those sliding door moments filled with rousing music and a dramatic close-up.

But life isn’t like that. In truth, I can’t really remember how I found OMB. All I can say is I am glad I did.

Roll back to September 2021 and the horrible period of time that Covid had brought to us all. At work, I had pivoted almost instantly from a publication and marketing designer to a webinar technical expert. I was happy to do so, anything to stay employed during that tumultuous time, especially as my first child had recently been born.

However, this wasn’t creatively fulfilling. And when OMB appeared on my radar, I knew it was a way to fill that gap and I should get involved.

Money was a factor. It’s a bit of a shame to admit that now as OMB is so much more than just the prize briefs but it was a huge Coca-Cola Freestyle brief that first drew me in.

There were over 1,200 entries and I made the shortlist. While I didn’t win a prize, this was the creative validation I’d been missing. I was thrilled and hooked on OMB for the next four months.

My first shortlisted entry

More prize briefs and shortlists followed and then came the fun briefs. For me, these are the ones that can really stretch your imagination and creativity. With the prize briefs you’re often given some assets or a starting point, but with the fun briefs you can go in any direction you want. Plus you can pretty much guarantee it’ll be for something you’ve never considered advertising before. #DogCoats anyone?!

I created around 120 entries for over 50 briefs in four months. But then, in January 2022 I suddenly stopped.

Looking back, this was because life was returning to some sort of normality and having been working at home since March 2020 I felt like my focus needed to be elsewhere.

However, in hindsight I should not have stopped with OMB. As the name suggests, it genuinely can only take a minute to enter and while I do often take a bit longer, just taking that moment for a creative spark every day can really help you to grow as a designer, copywriter, marketer – whatever your talent.

So for nearly 18 months I watched from afar. Then in July 2023, I returned to the fold. I submitted an entry for a fun brief (#NoNonsenseAds) and was chosen as one of the winners. Having only ever been selected as a winner once before, it was a very welcome return. And what an incentive to continue.

My first entry on returning to OMB for #NoNonsenseAds

And continue I did. From July 2023 until now (it’s March 2024 at time of writing), I’ve submitted over 450 entries, been selected as a fun brief winner over 50 times, been on multiple prize shortlists and won three cash prizes (for itsu, OceanSaver and Kellogg’s Crunchy Nut).

I’ve entered every brief so far in 2024. At time of writing that’s 48 of them, with 128 entries. Some (most, if I’m honest) are pun based, some text only, some have used AI-generated images, some exclusively Photoshop – this variety is why OMB is so useful as a creative. It allows you to improve and learn skills that you may not get a chance to experience in a usual 9-5 job.

But if that sounds daunting or you don’t have expensive designer software, don’t be put off! There’s no age or talent limit, OMB really is open to everyone. Whether you use Photoshop, Canva, a pen and paper (Sharpies in particular are our friends) – whatever your tools, get involved and who knows what might happen. After all, it only takes a minute!

Since returning to OMB in 2023, I put my more frequent wins down to two things. One, I have made a real effort to be a better designer and creative thinker than I was in 2021. Two, I learn so much from the OMB community.

It’s not an exaggeration to say I find the community inspirational. Every weekday you’ll see something that will make you laugh, or think ‘how did they do that’ and the great thing is you can just ask. The community is very friendly and approachable and in my experience loves to offer advice.

The other habit OMB really helped me to break is the idea of not sharing work until it is 100% done. Like many creatives I would hold onto something until it felt perfect. The honest truth is that done is always better than perfect.

OMB teaches you to fight the urge to withhold and emphasises that any idea is worth putting out there. No matter how rushed or silly you may think it is. Some of my most reacted-to posts surprised me. And some you’d expect to do well might not – but that’s a valuable lesson too.

Some of my favourite fun brief entries (#SwearJars, #Sprouts, #Microwaves, #PancakeDay, #RoofRacks and #Nachos)

I've enjoyed it so much I wanted to get more involved and since January 2024 I have been an ambassador for One Minute Briefs (an OMBassador). This means singing the praises of OMB to anyone who will listen – an easy task!

If anyone reading this has any questions about OMB I’d be happy to talk. I cannot recommend it enough and it is something that’s known in the creative industries. I had a few job interviews at the start of the year and all the people I spoke to had heard of OMB.

On the job front, after a bit of reflection I have decided to become a full-time freelancer. I’ve worked as an in-house designer for 15 years and One Minute Briefs has played a huge part in making the decision to switch to solely freelance.

To mention the community again, even though I haven’t met people in person yet, so many have been a huge help on LinkedIn and other platforms in sharing and commenting to raise awareness of me and Bandbox Design (my freelance gig) to whole new audiences.

Huge thanks too have to go to Nick, the founder of OMB without whom none of this would ever have happened, and Maeve, the social media legend, for keeping the show on the road and giving us all a brief to look forward to at 9am every weekday.

Get OMB on your X/Twitter feed too and join in!

Follow me for OMB: https://twitter.com/craigraphic
Work with me: https://bandboxdesign.com

Me in my OMB merch wearing glory

One Minute Brief of the Day: Create posters that remove the nature from iconic music album artwork and/or famous artist & band names to get them involved in the #WorldWithoutNature campaign

On World Wildlife Day (Sunday 3 March), some of the world’s best-known brands will look a little different, as they join a global movement to rally against the emptiness of a world without nature. 

As part of WWF’s #WorldWithoutNature, brands, NGOs, sports teams and schools from the UK and around the globe will remove images of nature from their branding across digital platforms. 

The aim is to drive awareness of nature loss by prompting audiences to look twice at well-known logos which, for one day only, are empty of iconic nature images. The eye-catching digital activation is the chance for brands to raise awareness about the planet’s rapid loss of biodiversity among their own followers. 

Some of the brands and clubs confirmed to take part this year include Air Wick, Aston Villa FC, Carlsberg, Dove, Gymshark, Hull City FC, Leicester Tigers, Liz Earle Beauty Co, Norwich City FC, Old Mout Cider, On The Beach, Sale Sharks, ScottishPower, Swansea City FC, West Bromwich Albion and Wolverhampton Wanderers, among others. 

From leaves and plants to kangaroos, wolves, lions, tigers and the iconic panda in WWF’s own logo, many global species will vanish from our favourite brands for the day. Brands with no obvious nature in their logo are still able to take part by removing colour from their logo for the day. 

The campaign, now in its 4th year with over a billion impressions so far, was sparked by an inspired OMB submission by none other than Ze Anwar, who is a key member of One Minute Briefs and an important OMBassador for the community.

And today, we’re taking the campaign in a different direction.

We’ve got sports, we’ve got brands.

But wouldn’t it be amazing if we got the music industry involved?

Imagine Taylor without the Swift…

Doja without the Cat…

Snoop without the Dogg…

Stone without the Roses…

Or what about famous album artwork with the nature removed?

One Minute Brief of the Day:

Create posters that remove the nature from iconic music album artwork and/or famous artist & band names to encourage them to get involved in the upcoming #WorldWithoutNature campaign on World Wildlife Day, 3rd March.

Tweet your entries to @OneMinuteBriefs & @WWF_UK with the hashtag #WorldWithoutNature

Tag the artists and bands in your entries! Get them seen. Maybe they will even take part this Sunday?

  • Remember your Twitter handle in the top-left corner of your entries. Deadline 6pm GMT.

Prize:

WINNER receives £100 cash!!

Background:

Global wildlife is under threat

In the UK and around the world, nature is in crisis. Global wildlife populations have plummeted by an average of 69% since 1970. Here in the UK, we've lost 70% of our ancient woodlands, our rivers are polluted, and our wildflower meadows are almost gone.

We can’t survive in a #WorldWithoutNature.

But there is hope. In the UK, concern about climate change and the environment is a top issue for the public. [1] We know that most people UK care about our environment, and together we can turn things around. Along with thousands of others across the nation, #WorldWithoutNature is a chance to take a stand for our natural world.  

Kate Norgrove, Executive Director of Advocacy & Campaigns at WWF, said: “We hope that our #WorldWithoutNature campaign will shine a light on the fact that nature both here in the UK and around the world is in crisis.  We need people, now more than ever, to come together and help bring our world back to life.  We are so grateful to many of the world’s best-loved brands and sports teams taking part and highlighting what a world without nature could really look like if we don’t act now.”

Russell Jones, general manager – marketing & commercial growth at Wolverhampton Wanderers FC, said: “Wolves are proud to be supporting World Without Nature again this year, removing the wolf from our crest on World Wildlife Day as a simple way to show how important nature is to all our lives, and what we stand to lose if it’s gone.

"As a football club, we care deeply about the planet, particularly the habitats of wolves which are disappearing at an alarming rate in many parts of the world, and we know this is important to our fans too.

"We’re working hard to reduce our club’s environmental impact and hope today’s initiative inspires more people to take action for nature."

Sam Johnson, Head of Marketing for Carlsberg, said: “Carlsberg is a brand that is strongly committed to protecting the environment. That’s why we’re removing excess packaging from our small packs and improving the sourcing of the ingredients that go into our beer, as well as working in partnership with WWF to help UK farmers implement water-sensitive farming methods. As part of our ongoing partnership, we’re proud to be supporting WWF’s #WorldWithoutNature campaign by removing the hop leaf from our iconic logo for the day, across our social media channels.”  

About #WorldWithoutNature

WWF’s #WorldWithoutNature activation was originally the brainchild of One Minute Briefs, having been first created on World Wildlife Day in 2020. 

Brands are invited to participate on the day by editing the nature out of their logo, updating their social media profiles and posting about their support for the for #WorldWithoutNature.

#WorldWithoutNature brings together all those who care about the climate and biodiversity crisis and will show global leaders the strength of individual voices calling for a safe, nature and climate-positive world. This requires their urgent action now for the sake of the planet’s health, and our own.

For more information about #WorldWithoutNature visit World Wildlife Day: 3rd March | WWF

About WWF:  

WWF (World Wide Fund for Nature) is a global environmental charity, and we’re bringing our world back to life. With nature in freefall, we’re urgently tackling the underlying causes that are driving the decline – especially the food system and climate change. And we’re finding solutions so future generations have a world with thriving habitats and wildlife.

It’s a huge challenge, but there is hope. We’re working globally with governments, companies, communities and others who have the will to act and the power to transform our world. We’re using our ground-breaking scientific research, our global influence, and the backing of our many supporters to make sure the natural world’s vital signs are recovering by 2030.

WWF. Bringing our world back to life.

Find out more about our work, past and present at wwf.org.uk 

One Minute Brief of the Day: Create posters to celebrate #LeapDay by incorporating cereal/breakfast-related pun or idioms #LeapingIntoCrunchyNut #TheTroubleIsTheyTasteTooGood

Leap Day you say? More like an extra 24 hours to leap into the Great Taste of Crunchy Nut! With an eye and mouth-watering combination of peanuts and honey and its trademark golden crunch, it’s the UK cereal category’s No.1 Taste Brand. 

First dreamt up at Kellogg's Manchester Factory, Crunchy Nut itself was born during a Leap Year (1980) – how Nuts is that? Therefore, we want to invite the OMB community to join us in this Double Commemoration of Crunch.

One Minute Brief of the Day:

Create posters to celebrate #LeapDay by incorporating cereal/breakfast-related pun or idioms #LeapingIntoCrunchyNut #TheTroubleIsTheyTasteTooGood

Examples of Some Nutty Puns! 

  • Leap into the Great Taste of Crunchy Nut 

  • February 29th – A cereal-ously good day  

Get creative and enter as many times as you wish. Do it in a visually exciting way while making your entries uniquely Crunchy Nut and have fun! 

Remember your X handle in the corner of your entries. Deadline 6pm GMT. - Don't Leap us hanging with your entries! 

NOW TO SHARE ON YOUR SOCIALS…

  1. Tweet your entries to @OneMinuteBriefs with the hashtags #LeapingIntoCrunchyNut #TheTroubleIsTheyTasteTooGood

  2. We’d also love you to share your entries to @OneMinuteBriefs & @KelloggsCrunchyNut on Instagram via posts and stories.

  3. As well as the above, you can also post on Facebook and tag in @OneMinuteBriefs & @KelloggsUK

PRIZES:

1st Prize: £300 cash!!

2nd Prize: £200 cash!!

3rd Prize: £100 cash!!

Winning and shortlisted entries could also be featured on the Kellogg’s UKI/Crunchy Nut social channels.

DOs

  • Use the Crunchy Nut assets & colour palette. See below.

  • Keep it simple, single-minded and fun.

DONTs…

  • Make direct comparisons with competitor cereal brands

  • When using the Crunchy Nut logo and pack, do not: change it's colour; stretch or squeeze; rearrange it's position; add elements to it; remove any part of the logo; hang any elements to it;

  • No rude or offensive puns

WINNING CRITERIA

Best posters will be unique and feel unmistakably Crunchy Nut. They will clearly help us celebrate the leap day in a simple and fun way. 

Socials:

Instagram: https://www.instagram.com/kelloggs_crunchy_nut

Facebook: https://www.facebook.com/KelloggsUK

T&Cs here.