Client: Pret

About:

Two of the best remedies to those mid-weekday morning blues collided back in March 2022, one Pret coffee and a One Minute Brief. Pret wanted us to gather the creative energy of the OMBLES to filter through their best ideas to show people the ultimate benefits of subscribing to a Pret Coffee subscription, and least to say the results were excel-latte.

With no boundaries set for design, hundreds of OMBLES decided to take to the challenge, using everything from a Pret cup, a wooden stirrer to even a coffee stain, no drop was left untouched.

It was to our and Pret’s delight to find a certain hashtag for #PretCoffeeSubscription trending in the UK with just how much engagement there was from the likes, retweets and high-quality ideas being shared in their hundreds. We’ll drink to that!