One Minute Brief of the Day: Campaign to promote #RabbitAwarenessWeek with @RabbitRWAF

One Minute Brief of the Day: Campaign to promote #RabbitAwarenessWeek with @RabbitRWAF

Today we've got a great brief to be part of an important topic this week to help improve the lives of the UK’s pet rabbits!!

Tweet your ideas to @OneMinuteBriefs and @RabbitRWAF with the hashtag #RabbitAwarenessWeek Please also include your Twitter handle in the corner of your entries.

Prizes:

Winner receives a hamper of goodies for your/family/friend’s pets!!

logo-01.png


Brief:

Create posters to promote #RabbitAwarenessWeek 2020

Rabbit Awareness Week is the UK’s largest rabbit welfare campaign and was created 14 years ago to improve the lives of pet rabbits in the UK. 

This year’s campaign is taking place as a two-week virtual festival, featuring live Q&As, educational videos and virtual bunny tours from the UK’s leading animal welfare organisations, posted on the Rabbit Awareness Week Facebook page. 

Rabbits are one of the UK’s most neglected pets, with many owners failing to understand the welfare needs of these amazing animals. 


The latest PDSA Animal Wellbeing (PAW) Report found: 

  • 49% of rabbits live alone 

  • 26% of owners didn’t provide hay as one of their main foods 

  • 25% of rabbits are kept in inadequate living conditions 

  • 21% of rabbits are still fed on muesli  

The Rabbit Awareness Week website has loads of amazing resources to help educate rabbit owners on the importance of a hay-led diet, why a hutch is never enough, and why rabbits should always be kept in suitably bonded pairs and not on their own.

Rabbit Awareness Week is all about positivity around the five welfare needs, so owners can make the necessary changes to improve the lives of their rabbits, whether that’s ditching dangerous muesli and sugary carrots for high-quality hay, or making some extra spare in the garden or a spare room in the house so they can get the exercise that they need. 


About Rabbit Awareness Week 

www.rabbitawarenessweek.co.uk
www.facebook.com/rabbitawarenessweek 

https://twitter.com/rabbitawareness/

RAW is a coalition of experts, organisations and welfare charities who actively campaign to improve the lives of pet rabbits. Organised by Burgess Pet Care, official RAW partners include the RSPCA, CEVA Animal Health, Rabbit Welfare Association & Fund (RWAF), Wood Green The Animals Charity, Scottish SPCA, PDSA and Blue Cross. 

Social media users can join the conversation online using #RAWFEST2020

Screenshot 2020-08-11 at 10.05.34.png
Rabbit Awareness Week 2020.png

One Minute Brief of the Day: Create adverts for @UKSepsisTrust & encourage people to just ask: #CouldItBeSepsis?

Today’s brief is a very important one that I hope the OMBLES will get behind.

Someone who means a lot to me was affected by sepsis a couple of years ago and has had to endure over 20 operations and daily nurse visits ever since. It kills me inside to know that this thing kills them inside.

It has had a severe impact on their life. But, importantly, it didn’t take their life.

I’d like this to be a message of positivity and support towards them and all of the other people affected.

Who knows… the messages we share and the knowledge we all gain today could save someone’s life…

So that’s why today we are asking you to help us spread this message as far and wide as possible. We’re looking for scribbles, poster designs, sketches, GIFs and more. Whatever it takes to get this across and encourage people to just ask ‘Could it be Sepsis?’

Please tweet your ads to @OneMinuteBriefs and @UKSepsisTrust with the hashtag #CouldItBeSepsis

Prizes:

  • The winner will receive written acknowledgment of their achievement from Lord (Michael) Grade, Chair of the UK Sepsis Trust Development Group.

  • The winner and the top 3 will each receive a hoodie, pin badge & pen too!

b34db857-5c52-432b-8910-6f15bfb5a9ef.jpg

Every 3 seconds, someone in the world dies of sepsis. In the UK alone, 245,000 people are affected by sepsis with at least 48,000 people losing their lives in sepsis-related illness’ every year. This is more than breast, bowel and prostate cancer combined. Globally, sepsis claims 11 million lives a year. Yet, for many patients, with early diagnosis it is easily treatable.

This is especially timely since survivors of COVID-19 are more likely to develop sepsis in the 12 months following their illness.

The UK Sepsis Trust (UKST) exists to fight this life-threatening condition, stop preventable deaths and support those affected by sepsis.

25,000

hospital admissions with sepsis each year in the UK occur in children

40%

of all sepsis survivors suffer permanent, life-changing after effects

5

people die with sepsis every hour in the UK

WHAT IS SEPSIS?

Sepsis (also known as blood poisoning) is the immune system’s overreaction to an infection or injury. Normally our immune system fights infection – but sometimes, for reasons we don’t yet understand, it attacks our body’s own organs and tissues. If not treated immediately, sepsis can result in organ failure and death. Yet with early diagnosis, it can be treated with antibiotics.

Sepsis can also be caused by COVID-19 and survivors of the condition caused by the SARS-CoV-2 virus are more likely to develop sepsis in the 12 months following their illness.

https://twitter.com/UKSepsisTrust/status/1274002074699735042

https://twitter.com/UKSepsisTrust/status/1251117960502087680

Founder of the Sepsis Trust, Dr Ron Daniels spoke about this here:

https://www.hospitaltimes.co.uk/the-fight-against-sepsis-in-the-covid-era/

SYMPTOMS

Sepsis can initially look like flu, gastroenteritis or a chest infection. There is no one sign, and symptoms present differently between adults and children.

HOW TO SPOT SEPSIS IN ADULTS

Seek medical help urgently if you (or another adult) develop any of these signs:

  • Slurred speech or confusion

  • Extreme shivering or muscle pain

  • Passing no urine (in a day)

  • Severe breathlessness

  • It feels like you’re going to die

  • Skin mottled or discoloured

HOW TO SPOT SEPSIS IN CHILDREN

If your child is unwell with either a fever or very low temperature (or has had a fever in the last 24 hours), call 999 and just ask: ‘could it be sepsis?’

A child may have sepsis if he or she:

  1. Is breathing very fast

  2. Has a ‘fit’ or convulsion

  3. Looks mottled, bluish, or pale

  4. Has a rash that does not fade when you press it

  5. Is very lethargic or difficult to wake

  6. Feels abnormally cold to touch

A child under 5 may have sepsis if he or she:

  1. Is not feeding

  2. Is vomiting repeatedly

  3. Has not passed urine for 12 hours

Links:

https://sepsistrust.org/

https://twitter.com/UKSepsisTrust

https://www.facebook.com/TheUkSepsisTrust

Check out how Iceland Foods partnered with the UKST to raise awareness of sepsis below. They put the message on the side of 19 million milk cartons. Could this inspire some entries & encourage other brands to get involved https://ifcf.org.uk/sepsis/

Header_blog_Sepsis_UKST.png







One Minute Brief of the Day: Create posters for @SimpliSafe_UK smart home security systems #SimpliSafeOMB

Excited to be running this brief with Simplisafe, who are simplifying the home security market with their brilliant offering. They’re also local neighbours of OMB!

To echo the simplicity of their products, we’re joining forces today to run an OMB & invite the OMBLES to share their quickfire scribbles, GIFS, posters designs and more for the chance to win some great prizes!!!

Tweet your entries to @OneMinuteBriefs & @Simplisafe_UK with the hashtag #SimpliSafeOMB & simplisafe.co.uk

Prizes:

  • £100 Cash Prize

  • The Essentials SimpliSafe system.

  • 3 months Pro Premium monitoring for free.

Simplisafe-e1531406102144.png

How it works:

Simple to choose, set-up and use. Our DIY home security system is a self-installed and self-maintained alarm.
Just stick the sensors in place, and pair them to the Wireless Keypad and Base Station. No drilling. No wiring. No tools. Secure your home in less than an hour.

However, we do understand that installing smart home tech can sometimes be daunting. Which is why we have designed this page to explain how SimpliSafe works.

https://simplisafe.co.uk/how-simplisafe-works

We’ve also shared this simple video that explains our offering below.

Key points to include:

  • DIY home security systems that are easy to choose, set up and use (the system is self-installed and self-maintained so it doesn’t require a professional installer)

  • You get industry-leading security that charges less than half of what most companies do.

  • Home protection for every window, door and room. Against intruders, fires, water damage and more.

  • Systems start from £249 + free express delivery

Find out more here: https://simplisafe.co.uk/

You can also get the extra reassurance of SimpliSafe’s industry-leading professional monitoring.

Without professional monitoring, there’s no guarantee that the police will be alerted if an intruder enters your home.

But with SimpliSafe’s monitored alarm system, we will call you the moment any trouble is detected in your home. Once cameras have been used to visually confirm the incident or presence of an intruder, we’ll alert the police immediately.

https://simplisafe.co.uk/professional-alarm-monitoring


One Minute Brief of the Day: Create posters to encourage music lovers to get involved in #TimsTwitterListeningParty

Pick a night, any night, and Tim Burgess and friends will be there, guiding you through the stories and memories behind some of the greatest albums of the past few decades.

#TimsTwitterListeningParty was set up by The Charlatans frontman to bring music lovers "together, apart" during the lockdown. But as lockdown eases, the party doesn’t stop, with many great bands and albums in the calendar for the foreseeable future.

So, that’s why we’re hoping the OMBLES can help us spread the word even further to get even more people listening in and joining the conversation on Twitter, to help bring people together through the power of music.

Please tweet your entries to @OneMinuteBriefs, @Listening_Party & @Tim_Burgess with the hashtag #TimsTwitterListeningParty 

You can also tag in bands, artists and their albums or let us know your own requests for a listening party!

Prizes:

EdnJTHqXgAIHgKs.jpeg

Tim Burgess has hosted social media listening parties before, to mark anniversaries of Charlatans records, but with the country stuck at home he decided it might be a nice thing to bring them back as a distraction in difficult times.

What started as a plan to get fans listening to a few albums has snowballed, with scheduled listening parties pinned to the top of the musician's Twitter profile almost every night!!!

The idea is simple: stream or play the chosen album, bang on the start time, and follow Tim and the relevant artists as they tweet away. Ask questions and share memories using the hashtag #timstwitterlisteningparty. And listen. That's it.

Tim has hosted over 300 listening parties so far, including Blur drummer Dave Rowntree hosting Parklife, and former Oasis guitarist Bonehead talking fans through Definitely Maybe, as well as his own, on The Charlatans' first record, Some Friendly.

He has also had on the likes of the Super Furry Animals, Oasis, New Order, Chemical Brothers and Doves, as well as The Libertines, Supergrass and The Style Council taking part. With plenty more to come.

Maybe you’d like to include those bands in your OMB entries.

Here are a few more in the list below who have also been featured previously.

Find them and those mentioned above, as well as many more, on the Replay page here.

  • David Bowie

  • New Order

  • Biffy Clyro

  • Joy Division

  • The Pogues

  • The Vaccines

  • Faithless

  • Madness

  • Supergrass

  • And, of course, The Charlatans!

Find more info and future dates on the links below:

https://timstwitterlisteningparty.com

https://twitter.com/LlSTENlNG_PARTY

Edl5SnXX0AAy9HZ.jpeg

One Minute Brief of the Day: Create quick-fire poster designs, sketches, films, GIFs & more to promote #MyDeathwish with @Deadhappy

We’re pleased to be able to share this One Minute Brief with the OMBLES today and give away some amazing prizes. Today’s brief is with DeadHappy, an organisation which is looking to change attitudes toward death. This refreshing approach is different to anything we’ve seen before and we’re really looking forward to see how the OMBLES help to communicate it in a positive way.

The guys at DeadHappy are on a mission to create THE digital space for death planning. Central to this are ‘Deathwishes’ (Not the desire for self-annihilation but their way of helping you express what you want to happen when you die.) 

We’re really excited to see how the OMBLES take on this one in their typical instinctive creative ways! Scribbles, sketches, posters, designs, animations, GIFs and more are all welcome, with great prizes to be won!!!

Feel free to share your own deathwishes within your entries and help us to spread the word!!

We want you to have fun and be imaginative but please be respectful. Nothing crude or offensive.

Brief:
What do you want to happen when you die?

One Minute Brief of the Day: Create quick-fire poster designs, sketches, films, GIFs & more to promote #MyDeathwish with @Deadhappy

DH_Identity-SL_1024x256.png

Tweet your entries to @OneMinuteBriefs and @DeadHappy with the hashtag #MyDeathwish

Prizes: 

  • £250 cash prize

  • A day out in our chauffeur driven DeadHappy Hearse!!

Winners and Top 5 will receive:

  • DeadHappy T-shirts 

  • DeadHappy Socks

  • DeadHappy wristbands

About the Campaign:

THE PROBLEM WITH LIFE

We’re all going to die.

Until we work out how we’re going to live forever, it is what it is.

THE PROBLEM WITH DEATH

Talking about death is hard, planning for it even harder.

Deathwishes are designed to help you express what you want to happen when you die

DeadHappy have registered over 100,000 Deathwishes so far.

Anything from paying off your mortgage, a viking funeral, getting a bronze statue made of yourself or your ashes fired into space to an all-expenses paid trip to Vegas for your best mates.

Plain simple or plain mad – whatever.

And now we want to hear yours!

More info:

https://deadhappy.com/deathwishes/#intro

DH_Skull-Icon_1024x1024.png
DH colours.png
DeadHappy_Deathwish_320x320 (1).png
Screenshot 2020-07-31 at 16.21.41.png

One Minute Brief of the Day: Create posters to advertise healthy food (Fruit or Veg) to a teen audience with @BiteBack2030 #BiteBack2030 #HealthyAds

One Minute Brief of the Day:

Create posters to advertise healthy food (Fruit or Veg) to a teen audience with @BiteBack2030 #BiteBack2030 #HealthyAds (Square 1:1 format if possible)

Make these ads as clever and as compelling using the same brilliant advertising tactics as junk food marketing. You may even want to parody junk food ads! This is all about encouraging the purchase of healthy food.

With Boris’ obesity plan the advertising industry will be shaped by its new laws around advertising junk food, especially to young people. We want to demonstrate how with great minds the ad industry can also make healthy food as cool to teens as junk food is while creating awesome, fun, compelling ads to encourage teens to purchase healthy food. 

BB_MasterSmallUseLogo_CMYK_C51 M0 Y85 K0 USE THIS ONE.jpg

Tweet your entries to @OneMinuteBriefs and @BiteBack2030 with hashtags #BiteBack2030 and #HealthyAds

Winner’s Prize: OMBLE gloating rights and £50 amazon vouchers.

Top 10 Shortlisted: Top 10 entrants to be shared across all social networks: Instagram, Facebook, Twitter and Linkedin. And also to be featured in a blog post on our website that will be sent out in our newsletter. We will credit all entrants with their Twitter or other social media handles.

Remember, although we are an obesity charity, we do not want to use or imply obesity in any of the ads. For us it's about showing you can advertise fruit and veg in a cool way to a teen audience just like fast food companies do.

(It's not about using 'preachy' messages, nor being negative about other people's choices, nor using shocking or graphic images. Positivity and fun all round please)

About the campaign:

Bite Back 2030 is a youth-led charity which aims to make healthy food affordable and accessible to all no matter where you live. We do this in order to reduce childhood obesity by 50% by 2030. Currently, 1 in 5 children leave primary school obese and we want to change that. There are many awesome creative ads for junk food that encourage us to purchase more so as Boris’s laws come into place we want to show that the minds behind these clever ads can also turn the talent to advertising healthy food to a teen audience. 

That’s where the OMBLES come in. We hope you’ll all join us in helping us to spread this message to help businesses look at how they can have fun and get creative with advertising healthy food to a teen audience.

We can’t wait to see your awesome posters for encouraging the purchase of healthy food (fruit or veg). 

Read more about us here:

www.biteback2030.com

Twitter:

https://twitter.com/BiteBack2030

Facebook:

https://www.facebook.com/BiteBack2030

Instagram:

https://www.instagram.com/biteback2030/

Linkedin:

https://www.linkedin.com/company/biteback2030/

YouTube:

https://www.youtube.com/c/biteback2030

Check out a video experiment below on how junk food advertising techniques can sway your decisions.

One Minute Brief of the Day: Create #FashionablyDistant uniform ideas for high-street brands that promote social distancing with @Banana_Moon

Excited to share today’s brief with the OMBLES for something that’s all about personalised fashion! We can’t wait to see what the OMBLES come up with for this and look forward to giving away some great prizes too!

This OMB is brought to you by Banana Moon, the personalised clothing experts with over 25 years’ experience in kitting out the nation in everything, from event merch and workwear, to stag T-shirts and leavers hoodies.

Please tweet your entries to @OneMinuteBriefs and @Banana_Moon with the hashtag #FashionablyDistant

Feel free to tag the high street brands in too. Let’s get the conversation going and have some fun!

blue-logo.png

Prizes:

  • The chosen winner will receive £200 credit to spend with Banana Moon.

  • We will also print their design on a garment of their choice.

About the brief

With people beginning to venture out post COVID-19, reminding the general public to maintain social distancing is incredibly important to avoid a second spike.

Staff uniform is the perfect blank canvas upon which to share this social distancing messaging with the Great British public.

Your brief is to design a uniform for a high-street brand that promotes social distancing.

There is also an OMBLE exclusive discount code - simply input OMBLES at the checkout to receive 15% off your order.

Good luck OMBLES!!

Links:

BananaMoonMerch_2.jpg

Feel free to use some of the images below as your blank canvas or you can find more at banana-moon-clothing.co.uk

logo-white.png

One Minute Brief of the Day: Create posters to encourage the UK government to help stimulate the economy with a #GreenRecovery



Today we’ve got an amazing brief with some of the organisations behind the #GreenRecovery movement and we’re asking the OMBLES to help us spread this message as far and wide as possible.

We’re looking for quickfire thoughts, stunt ideas, GIFS, sketches, poster designs and more to help communicate this cause and make the UK government sit up and take notice.

The more entries the merrier and be as creative as you like!

Tweet your entries to @OneMinuteBriefs @EnergyBoom with the hashtag #GreenRecovery

Prize:

£200 cash prize for today’s winner!!!

404043_10150629529782131_369416819_n-2.jpg

Today’s brief:

Create posters to encourage the UK government to help stimulate the economy with a #GreenRecovery



Problem:

The coronavirus pandemic has had devastating consequences for lives and livelihoods around the world, while also dramatically cutting CO2 emissions. 

In many countries, governments are now looking towards recovery with plans for economic stimulus worth trillions of dollars. 

Yet as economies pick up pace, emissions are beginning to rebound and huge bailout plans will have consequences for CO2 emissions and the climate crisis. 

So far, the 20 largest economies in the world have pledged $161 billion to fossil fuels: that’s 51% of all public money committed to the energy sector! Put simply, taxpayer’s money is being used to keep polluters polluting, to the tune of billions.

In the UK, at least $4.82 billion has been pledged to unconditional fossil fuels. (Source: Energy Policy Tracker)

Solution:  

We want governments to stop funding the fossil fuel industry which is driving the climate crisis. We want governments to fund a #GreenRecovery; a recovery for today and tomorrow; a recovery for all. 

This means not giving money to polluters and instead fund renewable energies and modern, equitable societies. This is a once in a lifetime opportunity, and our last chance to build a better, cleaner future with sustainable and fair jobs.

Relevant links:

https://www.theguardian.com/business/2020/jul/02/uk-should-prioritise-green-projects-to-kickstart-economy-says-imf

https://twitter.com/BBCNews/status/1288647909001625613

What we know:  

From our message testing we know:

  • Most people hate the idea that the government is subsidising polluters such airlines and oil and gas with taxes. I.e your taxes are polluting the country 

  • Most people don't know what a green recovery is and if they do, they don’t think it’s viable.

  • A lot of people don’t like the idea of wind farms - ie. this image doesn’t work so well 

  • An us Vs them paradigm works well - creating a villain out of the fossil fuel industries

https://twitter.com/EnergyBoom

https://www.facebook.com/cleanenergyboom

One Minute Brief of the Day: Create your own A4 artwork/poster around the theme of ‘Courage’ to help raise money for the advertising and media support organisation, NABS.

As an official NABS ambassador, I’m delighted to share today’s brief with the OMBLES in the hope that you will all get involved in this great initiative and generate loads of buzz around the NABS Art Auction, whilst showing off all of your incredible quick-fire creativity for a great cause!!

Today’s One Minute Brief of the Day:

Create your own A4 artwork/poster around the theme of ‘Courage’ to help raise money for the advertising and media support organisation, NABS.

Tweet your entries to @OneMinuteBriefs and @NABS_UK with the hashtags #NABSArtAuction & #Courage

Prizes:

  • Shortlisted work will be exhibited in the virtual art auction alongside advertising legends such as Dave Trott, Sir John Hegarty and Mark Denton, who are all taking part. 

  • A portfolio crit from one of our NABS 100 Club

The NABS 100 Club is a group of like-minded industry leaders, from creative and media agencies, media owners and clients, who we call upon throughout the year for our talks, one-to-one and group mentoring events.

NABS_straplinelogo_rgb.png

Client:

Founded in 1913, the advertising and media charity NABS exists to improve the wellbeing of everyone in our industry.

NABS are passionate about helping people to thrive, and do that by providing a range of support services. Because they are a charity, these services are free to use for people working in advertising and media.

 

About the Campaign:

NABS’ annual charity Art Auction invites submissions from across the industry, whether you are an account manager, buyer, planner, creative or copywriter.  As an industry, we’ve shown remarkable resilience and empathy during this difficult time. To celebrate our strength of spirit, this year’s theme for NABS annual art auction is ‘Courage’

We’re asking the OMBLES to submit an A4 poster/work of art around this years theme, which NABS will then auction off to raise money for its much-needed services.

It could be a painting, a digital design, a photograph, a print or poetry … just apply the theme of ‘Courage’ to your piece and design it to fit A4 size. Shortlisted entries will feature in the virtual auction.

2020 has been a tough year for everyone. In the face of extreme stress and hardship, NABS has never been more needed. The number of people contacting NABS about redundancy has more than doubled so far this year. In Q2 NABS Advice Line took more than 1,400 calls – a 30% increase YOY. With lockdown causing the cancellation of vital fundraising events, NABS are anticipating a forecasted drop in funding of 40%, whilst at the same time, requests for financial assistance are the most common reason for contacting NABS.

We can’t wait to see what courageous creativity the OMBLES come up with!

NABS: https://nabs.org.uk/

FAQ: https://nabs.org.uk/about-nabs/frequently-asked-questions/

Twitter: @NABS_UK

Instagram : @NABS_UK

Facebook: NABSUK

Youtube: https://www.youtube.com/watch?v=e2F_dTXXNp0

Art auction in the media:

https://www.creativebrief.com/bite/fuel-your-imagination/nabs-takes-art-auction-virtual-fund-industry-support

To submit your artwork visit the NABS website. The deadline for submission is 14th August 2020.

Header banner artwork © Revelry-Reverie by Estie McLaurin

5f5c1aa612fa664d62d5e63b171c734d.jpg

One Minute Brief of the Day: Create posters to celebrate @JCBmachines’ 75th Birthday #JCB75OMB

Today we have a special brief with our friends at JCB. This year, JCB celebrates its 75th anniversary. To celebrate this, we’re inviting the OMBLES to get involved by sharing fun, creative ideas to mark the occasion. After our previous collab with JCB, we’re excited to see what everyone comes up with and give away some great prizes too!


Please tweet your entries to @oneminutebriefs and @jcbmachines with the hashtag #JCB75OMB

Prizes: 
JCB 3CX backhoe loader 1:32 scale model

JCB ‘75 Years’ badge, keyring and mug set 

28348-1500x1500px-75th-social.jpg



About: 
The story of JCB is one of innovation, ambition and sheer hard work. From small beginnings building agricultural tipping trailers in 1945, to the global force in manufacturing the company has become today, JCB has constantly pushed the boundaries in its desire to be the best. Company founder Joseph Cyril Bamford’s motto was “Jamais content”, and that is exactly right – never content…always looking for a better way. Today, the company has 22 plants on four continents and more than 750 dealers around the world. 
These are exciting times. In just 75 years, JCB has gone from one man in a garage in Uttoxeter to major global brand renowned for its pioneering spirit. 


Innovation milestones: 
1952: JCB backhoe loader is born with the Mk 1 Excavator 
1977: 520 telescopic handler, a new concept, takes the industry by storm 
1980: 3CX digger marks the construction industry's largest investment in a single machine 
1990: Fastrac tractor invented - the world's first fully-suspended high-speed draught tractor 
1993: World's safest skid steer launched, featuring a side boom and door 
1997: Teletruk forklift takes the industry by storm – a unique telescopic single-armed design
2006: Releases its own engine and subsequently breaks diesel world land speed record with it 
2013: The millionth JCB machine is built – a 22-tonne JS220 tracked excavator in shimmering silver 
2016: Hydradig wheeled excavator is born - a ground-up, innovative design proves a success 
2016: Invents DualTech VT variable transmission – pioneering blend of two different transmissions 
2017: JCB's scissor lift range launched, which opens up new markets for JCB 
2017: Launches Teleskid, an innovative telescopic skid steer 
2019: Zero emission electric mini excavator in full production 
2019: JCB's World's Fastest Tractor #JCBWFT storms into record books 
2020: Celebrates building 750,000 backhoe loaders 

One Minute Brief of the Day: Create posters to encourage people to wear #FaceCoverings as it becomes mandatory in enclosed public spaces.

Today’s brief coincides with the news that face coverings will be mandatory in enclosed public spaces including supermarkets, indoor shopping centres, transport hubs, banks and post offices.

So we’re calling on the OMBLES to get creative and create some positive content to encourage people to wear them but feel comfortable in doing so. We want to see fun slogans, headlines, scribbles, sketches, poster designs and more to commemorate this day as we take the next step against this virus, whilst helping the NHS and supporting Public Health England.

Be as creative as you want… maybe design your own mask…use song lyrics…movie titles…etc…

Tweet your entries to @OneMinuteBriefs with the hashtag #FaceCoverings

We are running this OMB in to in response to today’s government advice, which can be found here:

https://www.gov.uk/government/publications/face-coverings-when-to-wear-one-and-how-to-make-your-own/face-coverings-when-to-wear-one-and-how-to-make-your-own

Their hashtag is #GotItCovered. You can use that hashtag, as well as #FaceMasks, #WearAMask and #MaskUp, in your entries too.

black_mask_2_white.png
Facemask-Shopping_Main.jpg

1. What is a face covering?

In the context of the coronavirus (COVID-19) outbreak, a face covering is something which safely covers the nose and mouth. You can buy reusable or single-use face coverings. You may also use a scarf, bandana, religious garment or hand-made cloth covering but these must securely fit round the side of the face.

Face coverings are not classified as PPE (personal protective equipment) which is used in a limited number of settings to protect wearers against hazards and risks, such as surgical masks or respirators used in medical and industrial settings.

Face coverings are instead largely intended to protect others, not the wearer, against the spread of infection because they cover the nose and mouth, which are the main confirmed sources of transmission of virus that causes coronavirus infection (COVID-19).

2. When to wear a face covering

Different regulations exist for wearing face coverings in different parts of the UK:

In England, you must wear a face covering by law in the following settings:

  • public transport

  • indoor transport hubs (airports, rail and tram stations and terminals, maritime ports and terminals, bus and coach stations and terminals)

  • shops and supermarkets (places which are open to the public and that wholly or mainly offer goods or services for retail sale or hire)

  • indoor shopping centres

  • banks, building societies, and post offices (including credit unions, short-term loan providers, savings clubs and money service businesses)

You are expected to wear a face covering immediately before entering any of these settings and must keep it on until you leave.

You are also strongly encouraged to wear a face covering in other enclosed public spaces where social distancing may be difficult and where you come into contact with people you do not normally meet.

Face coverings are also needed in NHS settings, including hospitals and primary or community care settings, such as GP surgeries. They are advised to be worn in care homes. Individual settings may have their own policies and require you to take other measures.

Where this law does not apply

Face coverings are required to be worn in any shops, including food shops and supermarkets, but are not required in hospitality settings, including restaurants with table service, bars, and pubs. They are also not required in entertainment venues (such as cinemas or casinos), visitor attractions (such as heritage sites or museums), exercise and sports venues (such as gyms).

Where a shop is within another premises which does not require a face covering (such as a museum or other visitor attraction) they are required in the shop only. Check for signage upon entry and exit to know when this is the case.

When you can remove a face covering

You can remove your face covering in order to eat and drink if reasonably necessary (see Section 3). This should be in an area that is specifically for the purposes of eating and drinking, such as a food court.

If a shop or supermarket has a café or seating area for you to eat and drink, then you can remove your face covering in this area only. You must put a face covering back on once you leave your seating area.

The government’s guidance for keeping workers and customers safe during COVID-19 in restaurants, pubs, bars and takeaway services clearly advises that designated indoor seating areas for customers to eat or drink should at this time only be open for table service, where possible, alongside additional infection control measures.

Enforcement measures for failing to comply with this law

Measures can be taken if people do not comply with this law without a valid exemption (see Section 3).

Shops, supermarkets and other premises where face coverings are required are encouraged to take reasonable steps to promote compliance with the law and could refuse entry to anyone who does not have a valid exemption.

Transport operators can deny access to their public transport services if a passenger is not wearing a face covering, or direct them to wear one or leave a service if they are not wearing a face covering.

If necessary, the police and Transport for London (TfL) officers have enforcement powers including issuing fines of £100 (halving to £50 if paid within 14 days).

3. When you do not need to wear a face covering

In settings where face coverings are required in England, there are some circumstances, for health, age or equality reasons, where people are not expected to wear face coverings. Please be mindful and respectful of such circumstances, noting that some people are less able to wear face coverings, and that the reasons for this may not be visible to others.

It is not compulsory for shop or supermarket staff or transport workers to wear face coverings (see section 6), although employers may consider their use where appropriate and where other mitigations are not in place. Employers should continue to follow COVID-19 Secure guidelines to reduce the proximity and duration of contact between employees.

You do not need to wear a face covering if you have a legitimate reason not to. This includes (but is not limited to):

  • young children under the age of 11 (Public Health England do not recommended face coverings for children under the age of 3 for health and safety reasons)

  • not being able to put on, wear or remove a face covering because of a physical or mental illness or impairment, or disability

  • if putting on, wearing or removing a face covering will cause you severe distress

  • if you are travelling with or providing assistance to someone who relies on lip reading to communicate

  • to avoid harm or injury, or the risk of harm or injury, to yourself or others

  • to avoid injury, or to escape a risk of harm, and you do not have a face covering with you

  • to eat or drink if reasonably necessary

  • in order to take medication

  • if a police officer or other official requests you remove your face covering

There are also scenarios when you are permitted to remove a face covering when asked:

  • if asked to do so in a bank, building society, or post office for identification

  • if asked to do so by shop staff or relevant employees for identification, the purpose of assessing health recommendations, such as a pharmacist, or for age identification purposes including when buying age restricted products such as alcohol

  • if speaking with people who rely on lip reading, facial expressions and clear sound. Some may ask you, either verbally or in writing, to remove a covering to help with communication

Exemption Cards

Some people may feel more comfortable showing something that says they do not have to wear a face covering.This could be in the form of an exemption card, badge or even a home-made sign.

This is a personal choice and is not necessary in law.

Those who have an age, health or disability reason for not wearing a face covering should not be routinely asked to give any written evidence of this. Written evidence includes exemption cards.

Access exemption card templates

For exemptions in different parts of the UK please refer to the specific guidance for Northern IrelandScotland and Wales.

4. The reason for using face coverings

Coronavirus (COVID-19) usually spreads by droplets from coughs, sneezes and speaking. These droplets can also be picked up from surfaces, if you touch a surface and then your face without washing your hands first. This is why social distancing, regular hand hygiene, and covering coughs and sneezes is so important in controlling the spread of the virus.

The best available scientific evidence is that, when used correctly, wearing a face covering may reduce the spread of coronavirus droplets in certain circumstances, helping to protect others.

Because face coverings are mainly intended to protect others, not the wearer, from coronavirus (COVID-19) they are not a replacement for social distancing and regular hand washing. It is important to follow all the other government advice on coronavirus (COVID-19) including staying safe outside your home. If you have recent onset of any of the most important symptoms of coronavirus (COVID-19):

  • a new continuous cough

  • a high temperature

  • a loss of, or change in, your normal sense of smell or taste (anosmia)

you and your household must isolate at home: wearing a face covering does not change this. You should arrange to have a test to see if you have COVID-19.

5. How to wear a face covering

A face covering should:

  • cover your nose and mouth while allowing you to breathe comfortably

  • fit comfortably but securely against the side of the face

  • be secured to the head with ties or ear loops

  • be made of a material that you find to be comfortable and breathable, such as cotton

  • ideally include at least two layers of fabric (the World Health Organisation recommends three depending on the fabric used)

  • unless disposable, it should be able to be washed with other items of laundry according to fabric washing instructions and dried without causing the face covering to be damaged

When wearing a face covering you should:

  • wash your hands thoroughly with soap and water for 20 seconds or use hand sanitiser before putting a face covering on

  • avoid wearing on your neck or forehead

  • avoid touching the part of the face covering in contact with your mouth and nose, as it could be contaminated with the virus

  • change the face covering if it becomes damp or if you’ve touched it

  • avoid taking it off and putting it back on a lot in quick succession (for example, when leaving and entering shops on a high street)

When removing a face covering:

  • wash your hands thoroughly with soap and water for 20 seconds or use hand sanitiser before removing

  • only handle the straps, ties or clips

  • do not give it to someone else to use

  • if single-use, dispose of it carefully in a residual waste bin and do not recycle

  • if reusable, wash it in line with manufacturer’s instructions at the highest temperature appropriate for the fabric

  • wash your hands thoroughly with soap and water for 20 seconds or use hand sanitiser once removed

Find out the full government advice on face coverings here.

604-0015-INTEGRITY-Disposable-Face-Mask.png
EdhEkeUWAAAjamf.png



One Minute Brief of the Day: Create posters to welcome customers back to Scotland’s pubs and encourage them to socialise safely when they are there. #LovePubLife #ProtectPubLife

Today we’ve got an amazing brief with the opportunity to have your quick-fire creative thoughts for an important cause featured in The Drum AND The Dram!!!

Tweet your entries to @OneMinuteBriefs, @DramScotland & @TheDrum with the hashtags #LovePubLife & #ProtectPubLife

Prizes:

  • Shortlisted entries will feature in #LovePubLife #ProtectPubLife campaign articles in Scotland's leading licensed trade DRAM and in global media, marketing and advertising magazine, The Drum.

  • Overall winner will be highlighted within the articles and shared across all social channels.

  • Bottle of fine Scotch Whisky.

DRAM mailchimp logo.jpg

One Minute Brief of the Day:

One Minute Brief of the Day: Create posters to welcome customers back to Scotland’s pubs and encourage them to socialise safely when they are there. #LovePubLife #ProtectPubLife

Today's the day that Scottish hospitality joins the rest of the UK in re-opening – pubs, restaurants and hotels – and licensees and owners have been busy making safe their venues so that you can enjoy your favourite places in a way that protects yourself and others.

About the campaign:


Scotland's hospitality industry is one of the country's largest employers with over 200,000 people dependent on it for a job. It has also been one of the hardest hit by the coronavirus pandemic. But from today, pubs, restaurants and hotels are back in business and they need you to know that strict safety and hygiene measures are now in place, both indoors and outdoors. These include greater space between tables, new screens and dividers, and fewer customers in at any one time.

DRAM magazine is read in print and online by licensees, brand managers and drinks company bosses has been championing Scottish hospitality businesses for almost three decades, and this has been by far the biggest crisis this industry has ever faced. That's why it is getting behind pubs, restaurants and hotels in a bid to keep them open. Great hospitality businesses encourage a sense of community and one of the biggest lessons learned from this crisis is the importance of coming together with others, and now everybody needs to know that this be done safely.

That’s where the OMBLES come in. We hope you’ll all join us in helping us to spread this message to help businesses in need but keep yourself, your family and friends safe at the same time.

We can’t wait to see the positive, creative posters coming through today!!

Feel free to check out the website for more info and use any images you like within your posters, as well as the ones below.

www.dramscotland.co.uk

One Minute Brief of the Day: Create posters to encourage the creative industry to be more inclusive of the LGBTQ+ community with @Outvertising #InclusiveCreativity

We’re very proud to be collaborating on two One Minute Briefs in July and August with Outvertising and can’t wait to see how the OMBLES get creative to share important, positive messages across our community and beyond. This coincides with the recent changes to our board and Shae Leigh becoming out LGBTQ+ OMBassador.

It’s great for us to be able to show our support for Outvertising and work with them moving forward to make our community even more inclusive for everyone. We pride ourselves on the fact that anyone can enter OMB and we strive to keep learning and supporting everyone as we grow.

With the first brief we are challenging the OMBLES to create posters to encourage themselves & colleagues/industry to make more inclusive ads. 

Tweet your entries to @OneMinuteBriefs and @Outvertising with the hashtag #InclusiveCreativity 

Prizes:

  • Shortlisted and winning entries to promoted through industry press and the Outvertising network

  • Shortlisted entries will be discussed during the Outvertising social on the 15th July - an open forum where the audience can join and gain insight into the Judges perspective and considerations. 

  • A free consultation & support session from Outvertising for a future project to help advise them/their agency on making them more inclusive.

  • The winner will be announced at the Outvertising Awards later in 2020.

  • Special Outvertising OMB tee

IMAGE-3-1024x576.jpg

Because diversity and inclusion is for the whole year, not just Pride month. Our ads need to reflect this.

The posters should encourage/remind the creative industry to be more inclusive for the LGBTQ+ community and drive reappraisal of unconscious biases against LGBTQ+ inclusion in their advertising campaigns.

We want each of us and the industry to realise our choices have real societal impact and make a real difference creatively. This, in turn, will have a positive effect on business.

Now is the time to seize the opportunity and take responsibility for their part in making the advertising world a more inclusive place.


Supporting info as an example of advertising in the UK:

Ads aren’t diverse & inclusive enough:

‘Inclusivity in advertising’ by C4 report https://s3-eu-west-1.amazonaws.com/c4-cp-assets/corporate-assets/2019-10/Channel%204%20-%20Inclusion%20%26%20Diversity%20Insights%20-%20October%202019.pdf shows how little minority groups are portrayed in adverts as the lead (only 1%). The average adult sees a minority (disabled/lgbt/minority ethnicity) as lead character only once every 2.5days.

LGBT feature in only 3% vs being (at least) 6% of the population… although if you look at Tinder, 1in 5 of matches are now ‘queer’! https://www.gaystarnews.com/article/one-in-five-tinder-matches-are-queer-as-more-young-people-open-up-to-lgbt-dating/  (With uplift in people across age groups increasingly not identifying as 100% heterosexual (YouGov2018 study) e.g. over half of young people (18-25)in 2018.

Diversity is a fact (are they seen?), whilst Inclusivity is more of a feeling - most don’t feel representative as one LGBT+ person remarked in the study “there’s more than one way to be gay”.

Cliches/Tokenism isn’t the way ahead and minorities are felt to be seen most often only in montages of different people. 


Ads don’t reflect society enough

Only 25% think ads reflect all groups in society

Only 32% think ads reflect modern society


Yes it’s hard, but it’s worth it - for you and your audience. D&I in ads MAKES A REAL DIFFERENCE!

Even the audience get that it’s hard to show the often ‘invisible’ (whether mental issues or sexuality/gender without explicit mention)

BUT it benefits us all. It improves recall versus generic ads and increases positivity towards brands trying to feature minorities. (e.g. In the UK survey, 63% of people feel more positive towards brands who include LGBT+ people)

https://www.glaad.org/blog/glaad-and-procter-gamble-study-finds-exposure-lgbtq-images-media-and-advertising-leads-greater

https://www.thedrum.com/news/2020/05/28/media-representation-driving-lgbt-acceptance-says-pg-study

72% of respondents who had been exposed to LGBTQ people in the media were more likely to be comfortable learning a family member was LGBTQ, compared to those who had not (66%).

80% of respondents who had been exposed to LGBTQ people in the media say they are supportive of equal rights for LGBTQ people when compared to the respondents who had not recently seen LGBTQ people in the media (70%).

About Outvertising   

We are the not-for-profit LGBTQ+ advertising advocacy group.  

We are all industry volunteers on a mission to drive LGBTQ+ equality. 

We are here to promote more, positive LGBTQ+ representation in advertising.

For more info and insights about LGBTQ+ inclusive advertising, download the Outvertising Guide from https://www.outvertising.org/outvertising-download

Screenshot 2020-07-09 at 19.52.57.png


One Minute Brief of the Day: Create posters for @MountfieldMower lawnmowers to communicate the message of #YourLawnYourWay

download (2).png

So here we are in 2020!!

With us gradually coming out of lockdown and summer just around the corner, holidays are looking more likely to be stay-cations.  

How can we help everyone fix up their lawns, create the dream holiday-destination in their gardens with a Mountfield lawnmower?

That is where the OMBLES come in! We’d love to see your fun, creative, quick-fire ideas to bring this to life through sketches, posters designs, GIFs or however else you see fit!

For today’s brief, you can use any of the images at the bottom of this post and include any of our mowers in your submissions. Enter as many times you wish! The more the merrier.

We’ve got some great prizes to be won too and we can’t wait to see the stuff you guys come up with!

Tweet your entries to @OneMinuteBriefs and @MountfieldMower with the hashtag #YourLawnYourWay

Prizes:

Winner: Mountfield SP53 Lawnmower RRP £349.00

2 x Runners-Up:  £25 Amazon gift vouchers

About the campaign:

What does your lawn mean to you?  The chances are, it means all sorts of things at different times of the day; a place for a coffee and a magazine in the morning, or maybe some exercise to kick-start your day. Or even more recently an office space! Somewhere to sunbathe in the afternoon or a playground for the children.

Your Lawn Your Way

Your Lawn, Your Pitch

Your Lawn, Your Office

Your Lawn, Your Gym

Your Lawn, Their Playground

Your Lawn, Your Kitchen

About Mountfield

Mountfield lawnmowers is an iconic UK brand that has been keeping the nation’s lawns looking beautiful since 1962.  Our lawnmowers have become part of family life for many of our customers, who have used our mowers for generations.  They love the trademark reliability, performance and friendly customer service. It’s a relationship we’re proud of and it’s built on confidence, honesty and trust.

But there is even more to the Mountfield story and it helps to explain why we’ve been a leading brand for nearly 60 years.  We’ve been at the forefront of lawnmower innovation and style which is why our extensive range has all lawns and lifestyles covered.  So, when we say: “Your Lawn, Your Way” we really do mean it.

  • Take it easy.

    A Mountfield ride-on lawnmower or lawn tractor allows you to care for your lawn

    with minimum physical demand.

  • Got a large lawn?

    It’s no sweat with a Mountfield self-propelled petrol lawnmower. Fancy a

    workout? Opt for the hand-propelled petrol mower instead.

  • Looking for a looker?

    Earn your stripes with the best-looking lawn in your street, with a

    Mountfield roller lawnmower that will give your lawn that Wimbledon look.

  • Smaller spaces covered.

    Mountfield’s electric lawnmowers are great for smaller lawns. They’re

    quiet, lightweight and are designed for British lawns.

  • Power of cordless.

    A user-friendly mowing experience for lawns of all sizes.

  • Busy lifestyle?

    Don’t really enjoy mowing the lawn? No worries. Mountfield innovation has created a range of quiet lawnmowers so you can mow the lawn before or after work without the usual noise.

    And, because they’re so easy to use, you’ll get the lawn done before you know it … freeing up more time for you to make the most of your lawn, your way.

Our range of high-performance mowers can be found throughout our large dealer network, B&Q, stores, Screwfix, Amazon, John Lewis, Very as well as our own website, where we are offering FREE home delivery on all items.

Find out more here: mountfieldlawnmowers.co.uk

Here is what some of our customers have to say:

Brilliant machine, quick delivery, am very happy. Would recommend Mountfield Lawn Mowers....

Lovely machine that will make cutting a large lawn incredible fun!

Could not be happier with service or delivery and the mower looks good and works fine and best value for money on market today thanks mountfield i am 70 years old and it is no trouble to use

Absolutely excellent service
Delivered in a couple of day far ahead of the given date
All ready and rearing to go
Really happy with the first cut thanks guys

Below is a gallery of some of our lawn mowers. Feel free to use them in your entries too if you wish!

Screenshot 2020-06-22 at 18.08.32.png

One Minute Brief of the Day: Create posters for #LoveBaking with @LoveYourMorphy

Morphy Richards loved some of the fun submissions to our recent trending #SlowCookers campaign so much that we are delighted to announce we are doing a full collaboration with them today!!!

We’re really excited to see how the OMBLES take on this one in their typical instinctive creative ways! Scribbles, sketches, posters, designs, GIFs and more are all welcome, with great prizes to be won!!!


Tweet your entries to @OneMinuteBriefs and @LoveYourMorphy with the hashtag #LoveBaking

Featuring the Morphy Richards Homebake Breadmaker


Prizes:

  • £200 to spend on the Morphy Richards website on the Homebake Breadmaker + any other item/s of your choice!!!


Screenshot 2020-06-09 at 15.13.02.png

There’s nothing like the smell of freshly baked bread, buns and pastries filling the air. Whether you’re looking to rustle up some delicious treats for your family and friends or unwind with baking, with Morphy Richard’s breadmakers the possibilities are endless. From bagels to speciality breads and tea cakes, their breadmakers ensure you get every part of the process right – removing the risk of over risen or sunken bread and giving you the flexibility to make your bread overnight to avoid the morning rush.

About the Homebake Breadmaker

The Morphy Richards Homebake Breadmaker, offers a sleek modern design with a wide array of features and programmes allowing you to create a variety of breads, dough's and much more.

With the choice of 14 different programmes gives you the opportunity to be creative with your bread maker; allowing you to produce not just a variety of different breads but also jams and cakes. 

The machine also provides you with the option of three different loaf sizes and 3 crust settings. With fast bake, Morphy Richards understand that sometimes you just need things quickly; the fast bake setting ensures that the ideal loaf can be created in only 90 minutes.

More info:

  • 14 Programs
    The choice of 14 different programmes gives you the opportunity to be creative with your bread maker; allowing you to produce not just a variety of different breads but also jams and cakes. An assortment of doughs can also be made for every occasion: bagels, ciabatta, whole wheat, croissant, hot cross buns and tea cakes as well as catering for specialty breads such as malt loaf, corn bread and gluten free recipes. The machine also provides you with the option of three different loaf sizes and 5 crust settings. With fast bake, Morphy Richards understand that sometimes you just need things quickly; the fast bake setting ensures that the ideal loaf can be created in only 90 minutes.

    Non-Stick Baking Pan
    As it says on the tin - the coated baking pan provides you with protection of non-stick so you can be certain that the bread will be easily removed once it has been baked.

    Easy Baking
    Baking can be a complex process as ingredient measurements have to be exact. With a Morphy Richards bread maker there is no need for weighing your ingredients; as the exact measuring tools are provided for the job - no more risks of over risen or sunk bread.

    Delay Start Timer
    The timer delay gives you the flexibility to bake your bread overnight ready for the morning rush. Simply insert all your ingredients before you go to bed, programme the machine and wake up to the smell of freshly baked bread.

    Viewing Window
    The easy view window enables you to monitor the progress of your loaf throughout the baking process, removing the temptation to open the lid during baking.

    Recipes Included
    If you are stuck for recipe inspiration your instruction booklet includes delicious recipes that are easy to follow; giving you a simple guide to making different breads, doughs, jams and cakes.

More info and specs:

https://www.amazon.co.uk/dp/B07CQ83ZT1/ref=cm_sw_em_r_mt_dp_U_cO65Eb4BKGGQQ 

HR502001.jpg
502001-lifestyle_a.jpg
502001-window_a.jpg
502001-storage.jpg
502001-operate.jpg
homebake_3.jpg
homebake_1.jpg
homebake_2.jpg

One Minute Brief of the Day: Create posters to promote @IAmChrisBarber... a fun, wedding photographer who is one of the #ForgottenLTD affected by a lack of government support.

Today is the 100th day of lockdown.

For 2 million+ #ForgottenLTD businesses, including One Minute Briefs LTD, that's 100 days of little or no work, no income support and no grants from the government

So today, we are dedicating one of our One Minute Briefs social campaigns to one of those ForgottenLtd businesses affected in order to give them some help with their promotion & create lots of great quick-fire content and reach during this difficult time.

Together, I hope we can really help the chosen business with a much-needed morale boost in typical creative style, at the same time as sending a message to the Chancellor to ask him, once again, to not forget about them, OMB and millions of others.

We NEED the OMBLES to help make our voices heard!!!

Please tweet your entries to @OneMinuteBriefs @IamChrisBarber and @ForgottenLTD with the hashtag #ForgottenLTD

You can also mention @commonstreasury and @RishiSunak in your tweets in order to make sure the message gets to them.

Chris-Barber-Photography-2015.jpg

Today’s chosen LTD business is Chris Barker Photography. I chose this as the business really stood out with it’s distinctive style, and with weddings being one of the things not happening during the crisis, Chris has been badly affected by the lack of government support and has very limited options of work in the near future. It would be great if the OMBLES could help get his name out there and create loads of fun content that matches his unique outlook on what he does. And, when the time is right, hopefully it will help business get back to normality.

About Chris Barker Photography:

Style + Approach For Relaxed Wedding Photography.

I photograph “love” a lot (like… a lot) so my definition of it is important because it inevitably contributes to creating relaxed wedding photography.

I’m not gonna pretend my work is for everyone. It really isn’t because every relationship is completely unique. But the people I work with + I share the same ethos. To us… “love” is laughing till you snort at yourselves. It’s vedging out on the sofa together on a Friday night, binging on Netflix + not wanting to be anywhere else in the world. Humans are designed to communicate, socialise + engage with other humans so it’s inevitable we feel a connection to portraits of people where we can sense a genuine energy or element of their characteristics. I create images that my couples, families + friends connect with – beyond simply creating a visually ‘pretty’ photograph.

To me, choosing to spend your life with another human being isn’t a unicorn, crapping heart shaped confetti glitter, over a perfect double rainbow (although it would be kinda awesome). Instead, I choose to focus on a raw, genuine + less posey side of relationships. I mean… you *might* pose romantically together all the time (you lie) but I rather understand your little ‘in’ jokes + get to know you guys on a real level than just brute force a bunch of cliche poses for the sake of convenience + tradition. My work avoids anything stylized, glazed over, or artificially sweetened. It’s not driven by themes, it doesn’t try to be ”vintage”, quirky or feature the latest fad. It is what it is. You being you. 

You can’t pose laughter.

I only work with a limited number of couples every year so I can focus on a small group of people in a way that allows me to take the time to get to know you guys better + create genuine portraits, full of life, character + authentic expression.

Looking for fun wedding photos that aren’t posed or cheesy?

Check out my Top 50 Fun Wedding Photos 

(Feel free to use these photos in your OMB entries)

Find out more about Chris here and check out the full website at chrisbarberphotography.co.uk

Wedding photography is inevitably seasonal work with most weddings taking place between May + September. The pandemic has left couples with no choice but to postpone their weddings to next year. Within a few weeks, I went from planning to photograph around 30 weddings to zero, along with any expected income. These weddings have now filled my calendar for 2021, which now makes it very difficult to take any new bookings for next year. As a limited company, I’ve only been offered loans (no grants, no SEISS etc) to sustain my business, thus making the possibility of a ‘bounce back’ highly unlikely. The impact of the government’s decision to not fairly support all businesses will have a long term impact on this seasonal industry. We’ve had our pleas for any kind of support repeatedly shrugged off + we’re left to sacrifice our own businesses, our own ambitions + dreams to fulfil our couples plans for the best day of their lives.
— Chris Barker

About Forgotten LTD.

The #ForgottenLtd Campaign exists to raise awareness of the lack of meaningful government support for the small business community across the UK. We call on the government to address this disparity by extending COVID-19 support packages to those of us left behind.

We are asking for parity. We are asking not to be forgotten.

Find out more here: forgottenltd.com

Please sign the petition to help provide a COVID-19 Support Package in line with that offered to the Employed and Self-Employed.

petition.parliament.uk/petitions/310515



london-wedding-photographer.jpg
105600449_142366230764274_1167097905347306825_o.png

One Minute Brief of the Day: Create posters to get smokers to think twice and not drop their cigarettes. It’s time to #BinYourButts

Today we’ve got a fun campaign with an important message in collaboration with our friends at Hubbub. There’s a great cash prize to be won and we’re looking forward to seeing all the fun ideas in response to today’s exciting brief!!

Hubbub_Master_Logo-01-03.png

Brief: 

Create posters to get smokers to think twice and not drop their cigarettes. It’s time to #BinYourButts

Tweet your entries to @OneMinuteBriefs and @hubbubUK with the hashtag #BinYourButt

Prize: £100 cash prize for today’s winner!

Cigarette butts are the most littered item in the world! 3.9 million cigarette butts are dropped daily in the UK and, because the filters contain plastic, they can persist for up to 15 years.  

Environmental charity Hubbub have come up with their own solution, which you can read more about below, and now they want to creatively engage people who wouldn't normally think twice about cigarette litter or its environmental impacts, to bin their butts. We want to see all sorts of different ideas…

And, that’s where the OMBLES come in! We’d like to see all of your quick-fire concepts, designs, posters, sketches and more to encourage the public to #BinYourButt !!!

About Hubbub & their solution:  

Hi from Hubbub! We design campaigns that inspire ways of living that are good for the environment. Our campaigns tackle environmental issues, from food waste to microfibres and (almost) everything in between. But it all started with a bin. 

Back in 2016, we were challenged to come up with ways to reduce litter on Villiers Street, London. After spending hours observing the street and talking to people in the area, we discovered the biggest form of littering was cigarette butts and the main cause was young men who were smoking outside of pubs and dropping the cigarette butts on the ground or into the drains. 

This lead to the creation of the Ballot Bin, a cigarette voting ashtray which nudges people to bin their butts and reduces cigarette litter by 46%.   

Now, as restrictions of lockdown ease and more people gather in parks and beer gardens, we want to raise awareness of this worldwide issue, engaging people who wouldn’t normally think twice about dropping their cigarette butt on the floor or down the drain to care about the environmental impact.  

So now you’ve seen our solution… what would yours be?

Over to you OMBLES!!!

HUBBUB_BALLOTBIN.jpg

Social/web links: 

Twitter: @hubbubUK 

Insta: @hellohubbub 

https://www.hubbub.org.uk/  

https://ballotbin.co.uk/

One Minute Brief of the Day: Create posters to support the INvirolution Festival with @envirolution #myfutureplanet

Today sees a chance to find interesting ways to promote a Manchester-based community and sustainability-focused festival, as it uses this crisis era to seize a digital opportunity.

The world’s problems and needs have not disappeared despite an additional crisis, and this is the moment to keep the environmental movement in the public eye through a series of positive and uplifting campaigns. 

We’re excited to see how the OMBLES take this one on.

Remember to tweet your entries to @OneMinuteBriefs and @Envirolution with the hashtags #myfutureplanet and #INvirolution facebook.com/events/675201886266325

The winning ideas will be featured in a gallery during the Festival and shared via the interactions on social interaction happening throughout the day!

image1.png

INvirolution Festival 2020 will be hosting a festival-sized lineup of great music, workshops and inspirational talks from leading activists and climate heroes, including Rob Greenfield and Lindsey Chapman. Fellow sustainable-movement leaders Green Gathering festival and Extinction Rebellion will be hosting their own stages for the digital INvirolution.

To help spread the reach of the event, which is set to include participants from every continent (except Antarctica… yet!), the festival is encouraging the use of the hashtag #myfutureplanet which gets people to talk about how they want the world to look like after this crisis is over. 

The OMBLES are being asked to share fun positive ideas in the form of notes, designs, sketches, posters and more to help spread the word and, who knows, maybe even get #myfutureplanet trending ahead of the festival on Saturday 20 June!!

These festival organisers are not paid - everything is voluntary, and we all rely on occasional funding rounds to make things viable. The creativity of the OMBLES is well-known, and we are calling on everyone to get stuck in and make #myfutureplanet a world conversation for the next week. 

The brief does not require you to make people visit the festival to be a winner, but it is certainly welcome!!

We hope to see you all joining us on http://www.invirolution.org/ on Saturday ❤️

RSVP Here: https://www.facebook.com/events/675201886266325/

Social Links:

https://www.facebook.com/envirolutionUK

https://twitter.com/envirolution

https://www.instagram.com/envirolutionfestival

Find out about more about the organisers here: http://envirolution.org.uk/

Eax4p-nXkAEXFIA.jpeg
Full Lock Up 1 (1).png

One Minute Brief of the Day: Create posters to show how #WeAreOne as a community, industry and human race in support of #BlackLivesMatter

Today’s brief is a very important one for us all, as a community, to get behind.

Having seen the events unfold over the past couple of weeks, I feel it is important to have our say and share our unequivocal support behind the Black Lives Matter movement.

Recently, we've been watching society coming to terms with itself. We've seen hate on the news, love too. We've seen the best and worst of humanity through togetherness and, unfortunately, division following the protests during an ongoing pandemic. It's been overwhelming to see and has taken a toll mentally on all of us.

Therefore, I didn’t want us to jump in with a gesture One Minute Brief that added to all of the noise and becoming a place of negativity and hostility. I wanted to speak to, and involve, the OMBLES ahead of a campaign that supports our BAME followers and celebrates our ethos of complete inclusivity.

Whatever race, gender or age you are. You are welcome here.

No hierarchy. No bias.

omblogo_WEAREONE-01.png

We’ve made giant strides in the last few years against racism and, rather than create a divide, I believe we should continue to work together so that no-one is ever judged differently for the colour of their skin. Or anything else for that matter.

And, that starts with equal opportunities for all.

This is something that I think the industry, as a whole, does struggle with and we are trying to do our small part to encourage anyone, anywhere to get involved each day from around the world. There are no barriers to entry.

Entrants to our daily briefs include people from all around the world, from all walks of life. Some of them don’t even work in the creative industry as we’ve had prize-winners from school-children, to school teachers… creative students to Creative Directors.

Because ANYONE can come up with a good idea. They just need the support to make them happen.

Ahead of today’s brief, I have consulted our OMBoard & spoken to BAME members Ze and Danielle about their own experiences and feelings about this.

One of our prolific winners is Ze Anwar, who has been a huge ambassador for the BLM movement…

Ze has seen his opportunities in the creative industry limited in the past as he has been often overlooked for jobs. This is despite being relentless in his idea creation via OMB every day for a number of years. He is a figure that a lot of people look up to in our community. He inspires, mentors and is always positive and supportive to others. He is responsible for the idea that sparked both the hugely viral film for Isabella, as well as the WWF idea that saw global brands and Premier League teams pledging their support.

I have had a bad experience of trying to get a foot and acceptance into the creative advertising industry. I was so heart broken with my experience of looking for work in a white dominated field, that I decided to forget my dream and I got a job within the NHS, which was more accepting of me as a black person, as it is a true definition of a multicultural employer.

One day flicking through twitter, I came across One Minute Briefs, which was running a brief for the NHS. I was instantly hooked and restarted creating again.

The One Minute Briefs community gave me so much support, and made me feel accepted in the creative industry. I have never come across such a welcoming community in advertising, with no barriers, and my colour and experience was seen as a strength.

With this support, I have won numerous awards and found my trust in humanity. When I was down, there was always a OMBLE to pick me up, and now I go forward with strength and some really good friends.
— Ze Anwar

Danielle has been a vital member of the OMBoard and gave an emotional and empowering speech at our last OMBLive event. Her ideas are exceptional…not just creatively but also in how we can better the community as a whole.

We’ve all watched the news. And it’s safe to say that the tragic events that have unfolded across America the past few weeks have been a wake up call to the rest of the world.

Systemic racism exists and has done for a number of years. And there is still a fundamental change that needs to happen in our society.

It’s important to acknowledge that the creative industry plays a big part of our society.

This industry includes advertising and marketing, crafts, architecture, product, gaming, graphic and fashion design, film, TV, video, radio & photography, music, performing and visual arts, museums, galleries and libraries (hopefully I’ve covered them all!) but the lack of diversity and representation amongst these sectors is very apparent. (Google the stats if you want the numbers.)

Diversity is a matter of social justice.

Therefore the creative industry has a social responsibility to do a better job at diversifying its workforces.

The industry does not currently represent enough of its consumers, the communities it serves, the people that enjoy the goods it makes or the entertainment it offers.

Equalities and diversity are integral to all of our work. It will only enrich everything we do.

Collectively there needs to be a commitment from us as a community, to put Diversity, Inclusion and Belonging at the heart of everything we do. And showcasing that everyone has creativity within them no matter who they are.

The mission for now and the future should be to support individuals and organisations within our community that represent all these values. Fully transparent, fully inclusive and striving to make a positive change wherever we can. We are all a part of this industry, we all have a circle of influence, so we call all actively be a part of the change, if we work together.
This of course needs to be done well and for the right reasons, not just because the world is watching. After all. It’s what we do when no-one is watching that we show our true selves.

I have some ideas on how we could take this further, some of which I’ve already shared with Nick. But I feel that needs further discussion for another time and I’m happy if anyone wants to collaborate or discuss any ideas they have also.

Finally, you don’t need to be a particular race, age, gender or religion to be an OMBLE. Absolutely everyone is welcome. All you need, is one minute.
— Danielle Clarke

That’s why, I’m running today’s OMB alongside Ze and Danielle in order to celebrate inclusivity, diversity and total equality for everyone in the creative world, and beyond.

But we can’t do that without the OMBLES...

  • We are creative.

  • We are supportive.

  • We are inclusive.

  • We are equal.

  • We are One Minute Briefs.

  • We are One.

So let’s show everyone that we are united against racism as a community in the way we know best.

Share your positive posters, scribbles, sketches, notes, designs, GIFs and more to show how we want our creative industry to be fully inclusive, diverse and equal.

Tweet your posters to @OneMinuteBriefs, @D4nielleCl4rke & @ZedTrafficker with the hashtags #WeAreOne & #BlackLivesMatter

We spoke to a number of our other OMBoard and followers to get their thoughts to help put together today’s brief. See their quotes below.

If you’d like to add your own, please e-mail it to us at interest@bankofcreativity.co.uk

If skin colour doesn’t define creativity, it shouldn’t limit it. I have experienced difficulty from getting international jobs because of my skin colour. OMB helped me get my work out, as well as other creatives like myself who also find it difficult to branch out.
— Affia Nsikak
One Minute Briefs is a community where those behind the avatars get recognised for their style and the way they approach the brief each day. The idea is what makes someone stand out. For example, most of the time you can look at an advert and instantly know who has created it. Zed is one of those people. He stands out because of his incredible, award-winning ideas. Why should it be any different in the ‘real world’?
— Julia Godridge
A great idea doesn’t discriminate here.
No idea is born into racism. At OMB inclusivity is our creativity.
Unity in community. Where creativity is celebrated, ideas are encouraged, you are appreciated, whoever you are. It’s as simple as that. There’s no fear, no pressure, no prejudice, just fun every day. A unique spirit of togetherness, like no other.
— Nirpal Bansel
Names and profile pics give a clue to the person (and are helpful when meeting up IRL!) but race, age, gender, or class doesn’t come into it for me. I only see outstanding work, mutual support, and emotional warmth from everyone in the community.
— Gary Lewis
At the core of the creative industry (of which OMB is born) are bright, original ideas. And the beauty of bright ideas is that they can come from absolutely anyone. Everyone should get the opportunity and encouragement to share those ideas with the world. We can’t claim originality of anything – of ideas, of thinking, of expression – if we’re only hearing the same voices, seeing the same faces, reflecting the same cultures, and sharing the same experiences. We’ll only break out of that echo chamber by actively addressing that lack of diversity. OMB does a great job of this by giving everyone with an idea an equal platform on which to share it. And the wider industry needs to do the same.
— Fran Payne
Sometimes you don’t know who’s behind the handle or the avatar. Sometimes you do. But, like the early rounds of “The Voice”, talent speaks for itself. You don’t have to see a singer to know they’ve got a good voice. Likewise, you don’t need to know who’s created a piece of work to know that it’s good. OMB let’s the work, the idea, the creativity, do the talking. It’s as simple and egalitarian as that.
— Gareth Alvarez
When I started to get involved with One Minute Briefs, I did so because I saw an opportunity to improve and learn. I never expected to make friends and I never expected that I would become part of a community that has become so close and supportive that it almost feels like an oxymoron to say that it actually exists on social media, an often volatile and combative platform.

What I’ve come to realise is that aside from the opportunities to exercise your brain, OMB offers an online haven for creative people. There is no judgement and no pretensions as anyone can enter and anyone can have a good idea. This goes some way to eliminating the fear of rejection that often comes with sharing ideas. The people who do come up with consistently brilliant ideas don’t rub this in the faces of others or metaphorically swagger around the internet, they offer advice, encouragement and mentor those who are new to the community. We share in our successes and failures equally, and there is the crux. Equal. At no point does gender, age, sexuality or ethnicity enter the equation. People from around the world uniting daily in the name of fun and creativity.

When we get together in the real world for a meetup, it is an equally wonderful thing. It’s so uplifting to behold such a diverse bunch of people, who might never encounter each other under ordinary circumstances, come together to share stories and celebrate each others accomplishments.

One Minute Briefs is a place for everyone. When you submit an idea you are a creative, pure and simple. You aren’t rewarded because of the colour of your skin or any other defining feature, rewards are earned based on what you do. Now wouldn’t it be refreshing if everything else in life could be the same.
— David Holcroft
We all, as a community, love great ideas and out-the-box thinking. We celebrate this, in one minute, every day. None of us, community or individual, can reach our full potential without unity with others. Whatever your skin colour, we are all OMBLES, we are all creative, and we are all humankind.
— Tom Wilding
OMB runs on diversity respect and inclusion. Which makes this community so powerful. All individuals value each-other regardless of skin, race, age or talent. It’s like - we are all individually together in a unique way
— Farhana Bheda
OMB has given me renewed confidence in my career, when things personally and professionally were difficult. The ability to collaborate/share and engage with ideas globally is above and beyond anything I have found myself able to do day-to-day.
We have coined the phrase ‘doing a Hally’ at OMB which basically means trying to involve as many members in the community as possible to achieve a greater final outcome towards a cause/brief. This open involvement is fundamentally what makes OMB so special
— Jack Hally
Don’t underestimate the ability of any Human Mind. Adversity, multi culture, adaptation, possibly bilingual experience, could have expanded the depth and breadth of someone’s thinking. We are minds.
— Faissal Otmani
Getting to know my fellow OMBLES blind has been truly eye-opening for me. I’ve got to know the way they think, before I know anything about their background or appearance. Turns out regardless of their native language, or how, or in which decade they grew up, we have way more common ground than I had ever imagined. It’s a lesson that I feel privileged to have learned, and a community that I feel very proud to be part of. OMB is great a great ice-breaker, what makes it so special is that it breaks down barriers too.
— Louise Chorley
OMB is one of the few creative platforms which allows you to express yourself no matter your level, background, skill or ability. It is inclusive and welcoming to everyone who can answer the brief.
— Paul Turner
“you’ve gained weight, your behind is bigger, you tan so dark — that’s not beautiful.”

this one is for my fellow asians. hear me out.

whether we admit it or not, asian communities foster some of the worst ideals and standards that carry strong anti-Black sentiment. whether at family gatherings or when you’re being ‘unsophisticated’ at the dinner table or when you date a Black individual — many asian languages have racist phrases of retort. if you know, you know. it is so easy to laugh these comments off but know how harmful these are to the black community. draw the line — i encourage you to speak to your parents, your siblings, your older relatives and explain to them that this is wrong.

let’s dismantle racism from the roots up.
show your support for the #BLM movement. #WeAreOne

“what does the model minority myth have to do with Black Lives Matter?”

this one is for my fellow asians. hear me out.

“valorising” means “giving validity to”. the model minority myth valorises asians, upholding them as exemplars of what POC should be. it goes back to the first waves of immigration from asia to the USA but know that the myth is still inherently present today across the world. by upholding one ethnic group, you antagonise anyone who is not of that ethnic group. asians must reckon with the fact that we consciously and unconsciously perpetuate the myth because it benefits our social advancement to do so.
in order to truly support Black lives, know that all forms of othering are harmful.

let’s dismantle racism from the roots up.
show your support for the #BLM movement. #WeAreOne
— Jasmine Lo
Every advertisement has one sole intention: to spread a message. Today the OMB community has crafted beautifully creative messages emphasizing the importance of unity and equality.

The OMB community is comprised of diverse voices from all over the world that inspire and elevate each other. May our collaborative spirit encourage each and every one of us to elevate the diverse voices around us in our professional and personal communities.
— Allie Lynn