One Minute Briefs

One Minute Brief of the Day: Create posters to advertise the new @metoffice #VeryBritishWeather book with @EburyPublishing

We’re excited to launch the first OMB collab with the Met Office of a series that we have planned, which will see us team up on several briefs in 2021! We’re excited to see all of the fun, creative, quick-fire content from the OMBLES today, with the chance to win a great prize!!

BRIEF:

Create a poster that advertises the new Met Office book ‘Very British Weather’. 

Do it in a visually exciting way while making it unique to Met Office… and have fun! 

Tweet your submissions to @OneMinuteBriefs, @metoffice and @EburyPublishing with the hashtag #VeryBritishWeather

PRIZE:

Winner receives £200 CASH!!!

Shortlisted entries could also be featured by the Met Office & Ebury Publishing Channels!

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CONTEXT:

Upgrade your small talk guided by world-leading weather and climate experts!

The Met Office's latest book, 'Very British Weather', takes readers on a journey through weather and climate conditions in the UK, season by season. It explores the wisdom and wonders of weather, with facts on weather and climate and historical gems from our archive featured throughout as well as myth-busting trivia and activities.

Some facts from the book:

  • Weather balloons float up to eight times the height of Mount Everest.

  • The Met Office supercomputer can perform more than fourteen thousand trillion calculations every second.

  • The average typical fair-weather cumulus cloud weighs about the same as an Airbus A380.

  • Pyrocumulus clouds are made by fire.

  • You can work out the air temperature by the frequency of crickets chirps.

  • The longest lasting rainbow in the UK was six hours long in Sheffield in 1994.

  • On average, there are 100 lightning strikes around the world every second.

  • Elves, sprites and blue jets are types of lightning.

  • In 2008, there was a two hour hailstorm in Ottery St Mary.

  • The longest icicle in the UK was 8.2 Metres long.

  • The word blizzard originated from a blast of gunfire.

  • In 1816, there was a year without a summer, following the eruption of Mount Tambora in Indonesia.

  • Enough rainfall falls across Scotland in an average year to fill Loch Ness more than 17 times.

As well as inspiring you to take a deeper look at the sky above us and at our changing climate, this book will teach you new facts about weather and climate, and record-breaking statistics to really upgrade your weather small-talk. 

smarturl.it/VeryBritishWeather

www.metoffice.gov.uk

DO’s

  • Use the Met Office book;

  • Use the Met Office colour palette and logo;

  • Keep it simple and impactful;

DONT’s…

  • No referencing political agendas;

  • Do not mock up any National Severe Weather Warning content using the Met Office logo

  • Don’t reference catastrophic weather events

WINNING CRITERIA

  • Best posters will be unique and inspire people to want to read our book! They will clearly position us as weather and climate subject experts

Social Links:

Facebook: https://www.facebook.com/metoffice/ 

TikTok: https://www.tiktok.com/@metoffice 

Twitter: https://twitter.com/metoffice 

Instagram: https://www.instagram.com/metoffice/

YouTube: https://www.youtube.com/metoffice

LinkedIn: https://www.linkedin.com/company/met-office/

Snapchat: metoffice

Feel free to use any of the book images or logos below in your entries. Brand colour codes can be found at the bottom of the page.

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One Minute Brief of the Day: Create posters to promote Gladvent Calendar 2020 and show that ‘2020 wasn’t ALL bad’ #Gladvent2020

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Brief:

Create posters to promote Gladvent Calendar 2020 and show that ‘2020 wasn’t ALL bad’

Please tweet your entries to @OneMinuteBriefs & @GladventCal with the hashtag #Gladvent2020 & link to gladvent.co.uk

Prizes:

£250 voucher for Not On The High Street

(to support independent businesses through this testing time)

What is Gladvent?

A brand-new website launched this advent in an attempt to give members of the public a daily dose of joy over Christmas.

Christmas is set to feel a little different this year, with gatherings limited to just three households as the UK sets out its rules to limit the spread of COVID-19 and ease the strain on the NHS.

As December marks the unofficial beginning of the festive season for so many people around the world, the majority of the public will be peeling back days and tucking into chocolates from our advent calendars.

However, a group of colleagues in Leeds, decided to do things a little differently this year. By launching our very own ‘Gladvent Calendar’, people are encouraged to read a good news story from 2020 every day. 

2020 may have been a nightmare - but it hasn’t been all doom and gloom.

The idea behind it

The idea is that people will receive a little boost every day in December, as we continue to live with restrictions on social activities.

Full of heartwarming stories, videos and articles, the calendar will serve as a reminder of the positive things that have happened in a year otherwise dominated by adversity and negative press.

The thought of Christmas is what has kept so many people going this year, and even though it’s looking like sacrifices will still have to be made, we’re hoping that our little doses of good news will help to spread some cheer.

If we can make just one person smile with this calendar, then it’ll be mission accomplished, as far as we’re concerned.

The Gladvent Calendar will run from 1 December until 25 December, and is free to use.

Links:

https://gladvent.co.uk/

https://twitter.com/GladventCal

https://www.instagram.com/gladventcal/

https://www.facebook.com/GladventCal/

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One Minute Brief of the Day: Create posters to help put a smile on the face of the world by transforming the five days, between the Christmas and New Year holidays. #TwixtmasKindness

What a year 2020 has been. A year we are all ready to end. Can we end 2020, the worst year in living memory, on a high by celebrating kindness?

For today’s brief let’s help put a smile on the face of the world at the end of one of the worst years in living memory, by transforming the five days, between the Christmas and New Year holidays, known as Twixtmas, into a five day celebration of kindness and the best things in life.

Together, let’s do our bit to help make the world a kinder place.

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BRIEF:

Create posters to help put a smile on the face of the world at the end of one of the worst years in living memory, by transforming the five days, between the Christmas and New Year holidays, known as Twixtmas.

Tweet your submissions to @OneMinuteBriefs and @Twixtmas2020 with the hashtag #TwixtmasKindness

PRIZES:

£50 cash prize

Your work featured on various social channels over Twixtmas time!

Free online ‘Social Purpose’ course for the winner & shortlisted entries. Worth £500!!

CONTEXT:

Using the #TwixtmasKindness banner, the campaign will encourage everyone to do their bit, by doing five easy-to-do-and-share things, taking tiny step practical actions to make their world better in some way including:

  • Do something to celebrate the unsung heroes or friends in your life

  • Do something for yourself - reflect and respect upon the good things you discovered about yourself in 2020

  • Do something for the environment

  • Do something for your community

  • Do something to make you fitter, healthier, more purposeful

  

About Twixtmas: 

An audacious goal - to put a smile on the face of the world at the end of one of the worst years in living memory, by transforming the five days, between the Christmas and New Year holidays, known as Twixtmas, into a five day celebration of kindness and the best things in life.

Can we transform what are traditionally regarded as a low points in the festive calendar and turn them instead into a high point for marking the good things that have emerged in the past year - recognising unsung heroes, relationships, community spirit and unexpected acts of kindness.

We need to turn the Twixtmas break as a special period in-between the traditional festivities to celebrate the best things in life that are free - our families, friends and community, shared interests, supporting each other and living a kinder, more purposeful life.

Our non-commercial campaign is creating a platform and programme to celebrate the things that 2020 has been good for - greater kindness with unsung heroes and communities coming together to help and support each other -as well as preparing people for a tough year ahead in 2021, coping with Covid-fatigue and more.

The five- day Twixtmas break is seen as a prime opportunity to help people live a bigger life. The holiday break is usually where people are ‘time rich’ instead of ‘time poor’.

The campaign web site www.twixtmas.com offers practical advice and inspiration to encourage everyone to make the most of this under-used, overlooked opportunity.

The campaign idea was originally conceived by social enterprise Grow Social Capital, as a simple way of creating social good and investing in the bonds that tie communities together, by thinking differently about the five day period between the two public holidays of Christmas and New Year, and make use of untapped resource, energy, and opportunities.

The pain and grief caused by the pandemic will probably mean 2020 will be remembered as one of the worst in living memory. Yet 2020 was also a year of kindness, unsung heroes, selflessness on the part of the majority, and untold acts of kindness and compassion.  We have the choice to finish the year on a high, celebrating with the best things in life - our loved ones, our communities, and our planet.

Links:

Twitter: @Twixtmas2020

Website: twixtmas.com

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One Minute Brief of the Day: Create posters that celebrate that the Paris Agreement is working because it has catalysed a set of unstoppable economic, social and political changes. #ParisEffect

Continuing our partnerships with organisations around the important cause of climate change, we’re excited to share this one with you today based on a different theme that will inspire lots of great, fun, instinctive creative content to celebrate the brilliant Paris Agreement. You can share your sketches, scamps, designs, posters. GIFS and more on this one to support this great cause.

Tweet your entries to @OneMinuteBriefs and @UNClimateSummit with the hashtag #ParisEffect

Prize: £200 cash prize for today’s winner!!

Brief:

To create posters that celebrate that the Paris Agreement (the historical global climate change treaty) is working because it has catalysed a set of unstoppable economic, social and political changes that slow down the climate crisis.  12 December 2020 is the 5th anniversary of the Paris Agreement and we’re hoping the OMBLES will help share lots of positive content around it as we show our support of it over the next week.

See more info below:

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What is this about:

A new report by Systemiq - The Paris Effect - assesses for the first time the pace and scale of change since 2015. Due for release on 10 December, two days ahead of the 5th Anniversary of the Paris Agreement.

The Paris Effect report summarises how different actors and sectors have started to shift towards a net-zero future. Businesses and countries need to scale this transition and existing solutions to hold the rise in global average temperature below 1.5*C degree.

 

Details:

The picture on the surface is not rosy: emissions are rising, climate impacts are intensifying. But 5 years ago the idea of a decarbonised society was unimaginable. Today every sensible business and country has a net-zero carbon emission deadline. This would have not happened without the ambitious goals of the Paris Agreement.

The world is currently rebuilding from the ashes of a global pandemic. The Paris Agreement has actually catalysed a set of changes that can help economies shift towards more resilient investment plans that will protect jobs, peoples’ health and nature.

Some of the changes the Paris Agreement is helping to make: 

  • 12.5 trillion USD - the combined revenue of companies with a net-zero target

  • building towards a net-zero economy could create 40 million jobs

  • Electric vehicles are now on our streets and railways, they will become cheaper than the gasoline-powered ones.

  • Meatless burgers, sausages and much other alternative food are now in our markets, they are rocketing in sales, 29% growth in just the past few years.

  • Solar panels, wind turbines are almost everywhere. They are the cheapest form of electricity production now, providing the energy of nature without polluting it.

  • For sectors contributing 70% of emissions, we will have increasingly competitive solutions in markets that we can champion to drive those emissions down.

Full details of the Paris Agreement can be found here.

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One Minute Brief of the Day: Create posters to say #WelcomeHome with @mahabis slippers

We’re delighted to be collaborating today on a very homely brief with the magnificent mahabis!!

We’re excited to see how the OMBLES get creative with this one as it’s a brilliant theme, amazing product and we have some great prizes to be won!

This is all about feeling at home in complete comfort!! Check out the info below for full details about these unbelievably comfy and stylish slippers!!!

Please tweet your entries to @OneMinuteBriefs and @mahabis with the hashtag #WelcomeHome

Prizes:

WINNER:

£100 cash prize + Pair of Mahabis Curve (RRP £99)

3 x Runners-Up

Each win a pair of Mahabis Curve (RRP £99)

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About mahabis:

we’re mahabis. footwear for time well spent

the thing that gets us out of bed in the morning? our mission to help the world spend its time well.

it’s a big mission, but it’s one we believe in.

because we believe that time well spent leads to a life well lived.

our story

our founders noticed that people were only allowing themselves time for enjoyment after their to-do lists were completed.

so they set out to create a product that helped people realise that doing very little can also be time well spent.

why footwear?

they’re the things that carry us through life.

mahabis took the world’s most comfortable shoe – the slipper – and ripped up the rulebook to create something functional. something beautiful. something that enhances every minute of whatever you're doing.

designed for comfort

life’s complex. our designs aren’t.

we like to keep things minimal, so you can get on with enjoying your time without distractions.

our london-based design team have created some pretty special features you won’t find on your regular run-of-the-mill slippers.

like our neoprene heel cradle which gently holds your foot in place as you walk. especially on stairs, slippers’ nemesis.

and our hybrid soles, which make it simple for you to pop out whenever you like, without the admin of changing your shoes. because we’ve all got better things to do.

materials matter

we went to the ends of the earth (well, australia and new zealand) to source the wool for our linings and uppers. our soft corriedale and fine romney wools keep the warmth in, the cold out, and your slippers box-fresh for years to come.

mahabis’ premium open cell pu footbeds contour to your feet as you move, making each step as comfortable and supportive as the last.

our soles are made from 100% performance grade tpu, so you can go anywhere, indoors or out.

while our materials on their own are great, mahabis themselves are worth more than the sum of their parts. stylish, considered, bold and comfortable (really comfortable), they’re the slipper you’ll never want to take off.

we do things properly

all of our major suppliers are sedex audited and in compliance with the ethical trade initiative. this means the people making mahabis are treated well, paid a fair wage, and provided with a safe working environment.

we put mahabis through their paces.

we work with satra, a leading independent research and testing footwear organisation, to ensure our footwear meets the highest durability, abrasion and sizing standards.

part of this process is putting mahabis through their paces. over a million in fact. and they more than stand up to the task.

Find out more here: https://mahabis.com/

Feel free to use the images below on your entries or check out the rest of our collection here: https://mahabis.com/collections/slippers You can also find some imagery via our Insta.

Links:

https://www.facebook.com/mahabis

https://twitter.com/mahabis

https://www.instagram.com/mahabis

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One Minute Brief of the Day: Create posters to promote having a bin by your toilet on #WorldToiletDay for #BinItDontFlushIt with @AnglianWater

Today’s brief is a glamorous one with a great prize to be won. It’s a campaign to promote having a bin by your toilet!!! Toilet humour allowed just this once! We can’t wait to see what people come up with for this on #WorldToiletDay.

Please tweet your entries to @OneMinuteBriefs and @AnglianWater with the hashtag #BinItDontFlushIt

Prize: £200 CASH PRIZE FOR TODAY’S WINNER!!!

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About:

It’s World Toilet Day today!!

A day to celebrate the wonderful, lifesaving, environment-protecting device that is the toilet! Sadly millions of people across the globe do not have access to safe, clean toilets. We are hugely lucky to have modern toilets in our homes connected to a sewer system that takes away our daily ones and twos and stops them heading into the environment. So we need to respect and protect it – that means not flushing the wrong things like unflushable wipes, sanitary items and cotton buds which can cause blockages in the pipes and lead to pollution. We want to promote the humble bathroom bin as the saviour of our sewers. We would love everyone to have a bin by their loo to put all the unflushables in. Only the three P’s should go down the loo – poo, pee and paper! For everything else we’re saying loud and clear #BinItDontFlushIt!

More info here:  www.anglianwater.co.uk/keepitclear

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One Minute Brief of the Day: Create posters to advertise #NutsAndBolts to car manufacturers with @TheDrum @SteinIAS #B2BWORLDFEST

Today’s brief is an exciting one, to coincide with our involvement at The Drum’s #B2BWORLDFEST, with five amazing prizes to be won!!! We’ll be speaking at the event and also setting a very special brief to people around the world, including some amazing B2B agencies. So, do you, the OMBLES, have what it takes to show them how it’s done… or will the B2B agencies come out on top? One of the great things about OMB is that anyone can win, whether you’re a student, a CEO or not even in the industry at all! And that’s why we’re excited to see what everyone comes up with and share our favourites on the second day of the event. Full details below. Hope to see some OMBLES there!!!

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Brief:

As it’s a B2B event, today’s brief will be B2B-based.

But what does B2B mean?

Business-to-business (B2B) is a transaction or business conducted between one business and another, such as a wholesaler and retailer. B2B transactions tend to happen in the supply chain, where one company will purchase raw materials from another to be used in the manufacturing process.

What we’re looking for:

We want you to come up with quick-fire poster ideas, sketches and designs to advertise #NutsAndBolts to car manufacturers. It’s challenging enough to advertise cars to consumers, but what about advertising the things that make up those cars? They need to be advertised too!! Think quality, price and why the car makers should choose your nuts and bolts rather than anyone else’s! They’d be nuts not to!

Tweet your entries to @OneMinuteBriefs, @SteinIAS and @TheDrum with the hashtags #NutsAndBolts & #B2BWORLDFEST

Feel free to tag in the car manufacturers in your tweets too!

Make sure your Twitter handle is in the corner of your entry!

Prizes:

5 x £100/$100 cash prizes for the Top 5 entries!!!

Winning entries to also be featured on The Drum!!!

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Part 1 – Wednesday 18 November 11am ET / 4pm GMT 

https://www.thedrum.com/b2b/events/273

OMB Creative Smackdown

Agility. A watchword of marketing in this era. Can creatives rise to the agility challenge? Let’s set them a One Minute Brief competition!

Created by Nick Entwistle at The Bank of Creativity, One Minute Briefs is designed to change the way people think about advertising and the way creatives (and creativity) work. OMBs gives creatives one minute to create concepts. Are OMBs the answer to the creative agility conundrum, or do we still require a dose of due process? Nick and Stein IAS’ CCO Reuben Webb will discuss and debate agility in creativity. A One Minute Brief competition also will be set and the OMB community creatives and top B2B agency teams will be tasked with the challenge. The work will then be judged, and winner named in Part 2 of this event.

This live challenge and chat will look at the need for speed – and the positive impact it can have on the quality of creative thinking.

Speakers

Nick Entwistle, founder, One Minute Briefs

Reuben Webb, chief creative and values officer, Stein IAS

Part 2 – Thursday 19 November 12pm ET / 5pm GMT 

https://www.thedrum.com/b2b/events/283
That Was Fast…But Is It Any Good?

For the second part of ‘Creativity in the Age of Agility’, Reuben and Nick will be joined by Isabel Sierra Leon de Gomez, the multi-award-winning Global Head of Creative at Bloomberg. The triumvirate will both showcase and judge the submissions from the OMB community and B2B agency elites – name winner and runners-up. Who doesn’t like a good, clean creative competition – in virtual real time?

Agility meet your match!

Speakers

Nick Entwistle, Founder, One Minute Briefs

Reuben Webb, Chief Creative and Values Officer, Stein IAS

Isabel Sierra Leon de Gomez, Global Head of Creative, Bloomberg

About #B2BWORLDFEST

TWO DAYS OF MACRO THINKING FROM B2B’S BRIGHTEST MINDS ACROSS THE GLOBE

Through crisis and challenges, B2B marketers have responded with resilience and resolve. Through unforeseeable twists and turns, B2B marketers showcased insight and agility. When their organizations needed them most, B2B marketers have responded, are responding and will respond with innovation and inspiration. This is the reason for and guiding spirit behind the Drum’s first annual B2B WorldFest, developed in partnership with Stein IAS. WorldFest celebrates the best thinkers and doers. Explores the convergence of creativity and technology, of strategy and culture. Investigates the transformations that will shape the future. If B2B is your world, WorldFest is your event.

https://www.thedrum.com/b2b

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One Minute Brief of the Day: Create posters to encourage potential foster carers to get in touch with @TogetherTrust #FosterTogether

Today’s brief is a very important one that I hope all of the OMBLES will get involved in. We have teamed up with Together Trust, who are from the same town I grew up in, Stockport!! The work they do in the local area, and beyond, is incredible and today we are focusing on fostering.

A very important cause that I know our community can really get behind.

Please tweet your entries to @OneMinuteBriefs @TogetherTrust with the hashtag #FosterTogether fostertogether.org.uk

Prize: £100 cash prize to today’s winner.

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About:

We are a charity that needs potential Foster Carers in the North West to be inspired to contact us to help us find loving safe homes for our vulnerable children and young people. (Not Babies)

Finding the right carers for each child or young person is a priority for us, so the most important thing is that our Foster Carers are passionate about providing a stable and nurturing home for the young people in their care.

Brief:

We would love the OMBLES help to create a posters to encourage potential Foster Carers to get in touch.

We want to reach a North West audience with shareable and inspirational creative that will make people think ‘I want to get in touch with Together Trust’ to find out more about becoming a Foster Carer in the North West. We want it to stand out from the crowd and raise awareness of the ‘Together Trust’ as a not for profit charity.

We want people to know that anyone can be a foster carer regardless of race, gender, marital or employment status, sexual orientation, whether you have children or whether you rent or own your home.

We’d love the OMBs to help drive traffic to ‘fostertogether.org.uk’ 

We look forward to seeing all of the great stuff you come up with!

See the video below and this link for more info: https://fostertogether.org.uk/why-foster-with-us

One Minute Brief of the Day: Create posters to encourage the world's governments to reduce the shipping sector's giant CO2 emissions, for a safe climate and healthy ocean @ShipSort #SortYourShipOut

Today we’ve got a brief from an organisation working to clean up the global shipping industry - a giant, but hidden, polluter that emits more CO2 than all but the top five country emitters.

#SortYourShipOut is asking governments at key negotiations at the UN's International Maritime Organisation next week (Nov 16-20) to reject a weak, industry-sponsored voluntary measure, and instead choose strong regulation that aligns shipping with the Paris Agreement.

We’re looking for quickfire thoughts, stunt ideas, GIFS, sketches, poster designs and more to help communicate this cause and make governments sit up and take notice.

The more entries the merrier and be as creative as you like!

Tweet your entries to @OneMinuteBriefs & @ShipSort with the hashtag #SortYourShipOut

Prize: 

£200 cash prize for today’s winner!!!

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Today’s brief:

"Create posters/memes telling the world's governments to regulate and sharply reduce the shipping sector's giant CO2 emissions this decade, for a safe climate and healthy ocean."

Problem:

Most of everything we buy –  clothes, shoes, food, tech – is made overseas then put inside a giant container ship, travelling thousands of miles across the ocean to reach you.

It’s profitable to do this because ships run on the cheapest, dirtiest fossil fuel – “Heavy Fuel Oil”. This is the gunky black crap that comes out the bottom of an oil refinery, once all the transparent road fuels like gasoline and diesel have been separated out.

Burning this stuff is terrible for air quality. Last year, shipping’s air pollution caused around 400,000 premature deaths from lung cancer and cardiovascular disease,  and around 14 million childhood asthma cases. 

It's also not great for our climate. Shipping emits over 1 BILLION TONNES of climate-heating greenhouse gases every year, and rising. That's more than all but the 5 biggest country emitters like China and Germany – driving extreme weather effects and ocean acidification.

Solution:  

IF we can make governments listen to us, not industry lobbyists, at a key UN meeting at the International Maritime Organisation this November 16-20, we can turn this around! 

We want governments to reject a weak, industry-sponsored draft proposal known as "J/5.rev1", because it has been gutted of any enforcement mechanisms, and will allow shipping's giant 1 billion tonnes annual CO2 footprint to keep growing for another decade or more.

This is in complete denial of climate science. The IPCC says we have to almost halve emissions over this crucial next decade, to save ourselves from the worst impacts.

Instead, we want governments to adopt the detailed plan drawn up by the Clean Shipping Coalition of expert observer NGOs at IMO, for how to improve efficiency and reduce carbon intensity in shipping rapidly over the next decade, in line with climate science, while giving shipping and ports worldwide a much-needed green technology and green jobs upgrade.

Especially after the Mauritius oil spill disaster, it's clearer than ever we need to get shipping off fossil fuels.

From our message testing we know:

  • Most people know little or nothing about shipping, even though our modern consumer lifestyles rely on it. Our society suffers from "sea blindness" (added to by industry secrecy and operating from offshore tax haven Flags of Convenience)

  • Most people want governments to take strong action to tackle climate change, but have no idea shipping is one of the biggest drivers of climate change

  • Most people don't know that the International Maritime Organisation even exists, yet alone who their country representatives are at this UN agency, or that its making huge climate decisions on their behalf

Visualisation of Global Cargo Shipping Lanes by https://www.shipmap.org

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One Minute Brief of the Day: Create a poster/artwork to #UntangleGrief in support of the 'Modern Mourning' project by @UntangleGrief, @LaurenDoughty and @PoppyChancellor

Today we’re collaborating with a brilliant initiative to create posters/artwork to enter and encourage others to enter. We’ve seen some beautiful entries from OMBLES in responses to briefs like this one in the past and we are looking forward to see the powerful submissions being shared today.

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About:

‘Modern Mourning’ is an open submission artwork brief put together by illustrators Lauren Doughty from bereavement support service Untangle Grief, and Poppy Chancellor from grief community The Griefcase. The project’s aim is to open up the taboo around death, dying and loss, by inviting you to create an artwork engaging with the subject. 

Please tweet your entries to @OneMinuteBriefs and @UntangleGrief with the hashtag #UntangleGrief

You can also tag in @PoppyChancellor and @LaurenDoughty

Prize:

Winner/s: Your work will be featured on the Untangle Grief website as well as on various social channels.


Brief:

Please join our conversation! Break the taboo around death by entering your artistic interpretation of 'Modern Mourning’.

We know the topic can feel scary in many ways - perhaps you have never thought about it much, perhaps you have experienced a bereavement closely. During the pandemic, loss is sadly in the forefront of our collective minds more-so than before. The experience of a loss can be overwhelming, and difficult to know how to process let alone express what you’re feeling, especially in the early stages.

We’d love to hear from a wide range of people with diverse experiences. Your artwork could be based on personal experience as a way to express your feelings around it, it could be a musing on the concept of mortality, grief and mourning. Or it could be in response to societal ideas around death and mourning - anything goes, and we’d love to see your interpretation.

Submit an artwork which is either A4 or A3 in size. Illustration, painting, drawing, collage, photography and poetry welcome!

See some of the previous entries and find out how to submit yours here:

https://www.untanglegrief.com/modern-mourning


A little more about Untangle Grief

Every significant loss comes with secondary losses to relationships, health and finances. It’s hard to find good help at the time you need it most. This leaves people feeling lonely and overwhelmed - in addition to their grief. Untangle makes it easier to rebuild life after loss by offering emotional & practical help in one place, and everything we do is designed with and for our community.

A little more about The Griefcase

Griefcase is a space where people share their experience of losing a loved one through writing, art and informal discussion. Their monthly meet-ups encourage people to share about grief and how it impacts their lives. They aim to provide a non-judgemental space based in compassionate listening.

Griefcase was created at the beginning of 2019, when a group of friends met to remember those they had lost. As the meet ups grew, an online community started to emerge as people began sharing their writings, drawings and experiences. 

LINKS

Untangle

www.untanglegrief.com

Instagram: https://www.instagram.com/untanglegrief/

Twitter: https://twitter.com/untanglegrief


Twitter: https://twitter.com/laurendoughty

Twitter: https://twitter.com/PoppyChancellor

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Please see an example of the illustrator's works, who we invited to start the conversation. From the top left to right is; Naomi Anderson-Subryan, Benedict Leader, Lynnie. Z, Clare Lewis, fandangoekid, Jess Nash, Charles Bailey, Ed Cheverton and Jayde Perkin.

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One Minute Brief of the Day: Create posters to show how you can care for your brain that cares for you. @YourHeights #BrainCare

After our brilliant previous collabs with Heights, we’re back with another exciting brief and we’ve got a great cash prize to be won too!

We’re looking for your quick-fire posters to dramatise how Heights can help everyone achieve peak mental performance by fuelling their brain with the natural nutrients it needs to thrive.

Key Thought: Care for the brain that cares for you.

Key visual element: Our distinctive supplement bottle (see bottom of page)

Key ask: taking care of your brain has ‘invisible benefits’. We want you to make these benefits tangible through visual analogy and clear, engaging copy-lines.

Tweet your entries to @OneMinuteBriefs and @YourHeights with the hashtag #BrainCare

(You can also share on Insta too)

Prize: £100 cash prize for today’s winner.

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More About Heights…

Heights is a brain care company focused on health and wellness. We believe a healthier brain is the key to a happier life.

Our supplement bottle provides all the nutrients your brain needs to be properly fed, and so to work at its optimal ability to support mental wellbeing, cognitive function and general body health (for example a well-fed brain can help boost your body's natural immunity system, energy levels, heart health and more.)

Heights delivers exclusive content by the world’s leading experts on stress and anxiety relief, sleep, productivity, and nutrition, to benefit not only your brain itself, but your body and mental wellbeing too. We help you to understand not just how your brain works, but how to make the most of its potential in any situation - so your output is better than ever.

Delivered through the letterbox, our Smart Supplement packs in the 18 key vitamins and minerals your brain and body need to thrive at their prime. 

Find out more here:

https://www.yourheights.com/

Product Benefits Summary 

  • Brain Health

  • Sleep, energy, cognitive health (learn, think, remember), and general nervous system protection 

  • Mental Wellbeing

  • Improves focus, concentration, and recall, balances mood 

  • Resilient Ageing 

  • Sleep quality, energy levels and resilience, protects against cognitive decline, and helps future-proof against degenerative brain disease 

  • General Wellbeing 

  • Contributes to immune function, cardiovascular health, overall metabolism, gut health and the gut-brain axis, and other benefits such as skin, hair, nails, and eyes.

One Minute Brief of the Day: Five words one poster. Make the public smile! #SayMoreWithLess with @ClearChannelUK

Today we’ve got an amazing brief with our #OMBLIVE7 sponsors Clear Channel UK with a great prize to be won. Shortlisted entrants and winners will have the chance to be featured on Clear Channel’s website as part of an important announcement, which will be revealed this evening during our online #OMBLIVE7 event. The winner may also be featured on Clear Channel sites around the UK (if they make us all smile enough of course!!) Have fun and get creative!!!

Remember to tweet your entries to @OneMinuteBriefs and @ClearChannelUK #SayMoreWithLess

Please include your Twitter handle in the corner of your poster.

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About:

At Clear Channel we create the future of media. We love nothing more than being a platform for brands and a platform for good. We’ve been showing posters on our sites for over 50 years now. So we’ve seen one or two good ones, and a fair few bad ones in our time. We love great poster design.

Did you know that the average person looks at a billboard for less than 7 seconds?

That’s why we wanted to join forced with One Minute Briefs to set a brief that challenges the OMBLES to explore capturing peoples imagination in a very short space of time. 

Brief:

Create a very simple poster to make the readers smile, and it’s about saying more with less. In fact, we want the OMBLES to say what they want to say in less than five words.

We want the OMBLES to come up with something brilliantly simple, using the optimum number of words so that someone reading it instantly gets it… and also has to make the reader smile. 

Seemingly quite simple, no? 

We look forward to seeing all of the great stuff you come up with!

We’re also delighted to be talking at #OMBLIVE7 tonight and have a very special announcement to make too.

Feel free to use any of the assets available here if you’d like to mock-up any of your ideas on to one of our billboards. https://www.clearchannel.co.uk/resource-centre/mockup-templates

One Minute Brief of the Day: Create posters to help fight #CarbonInequality with @Oxfam

We’re delighted to be collaborating with Oxfam today to create posters supporting their fight against Carbon Inequality. This is a great opportunity for the OMBLES to spread a very important message for a great cause!!

We’re looking forward to seeing all of the creativity on display today!!

Please tweet your entries to @OneMinuteBriefs and @Oxfam with the hashtag #CarbonInequality

Prize:

£100 cash prize for the winner!!

Shortlisted entries could also be shared on Oxfam’s social channels!!

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About the campaign:

We’re living in the era of extreme carbon inequality. The world's poorest people contribute little to carbon emissions but are most affected by climate impacts like floods, storms, and droughts. Young people too have done little to cause the crisis, yet are inheriting an increasingly dangerous planet.

Oxfam’s new report contains some shocking stats: now we need to get the word out far and wide. 

Help fight inequality and the climate crisis at the same time by finding creative ways to communicate some or all of the following stats:

  • Between 1990-2015, the carbon emissions of the richest 10% were the same as the rest of the world combined

  • In that same period, the richest 1% were responsible for double the carbon emissions of the poorest half of humanity (3.1 billion people) 

There are loads of ideas about how we can solve this starting from right now: the recovery from Covid-19 must tackle the twin climate and inequality crises.  Governments can tax the richest more, introduce an added cost to luxury emissions, and invest much more in low-carbon projects. And they should use new measures of economic success that prioritize standards of living and the health of our planet, not endless economic growth.

But for now, we just need to get the message out in a way that people can understand.

More info here:

oxfam.org/en/5-things-you-need-know-about-carbon-inequality

You can also check out this video here:

twitter.com/Oxfam/status/1307843924577443841

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One Minute Brief of the Day: Create posters to encourage people to #JoinACreditUnion & promote the benefits of becoming a member. Brief ran in partnership with @SMCreditUnion & @ZyncDigital

We’re excited to be partnering with South Manchester Credit Union and Zync Digital for today’s brief to help spread the word about credit unions to the wider public. There’s also a great prize to be won for the winning idea!

Today’s brief is to create posters to encourage people to #JoinACreditUnion & promote the benefits of becoming a member. So, we’re hoping the OMBLES can help to bring to life some of the benefits listed below.

Please tweet your entries to @OneMinuteBriefs, @SMCreditUnion & @ZyncDigital with the hashtag #JoinACreditUnion

Prize:

£100 cash prize for the winner!!

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What is a credit union?

A credit union is a community loans and savings provider. At the moment, there are over 400 credit unions in the UK, serving more than 2 million members.

The sector is making huge leaps forward, to offer the best and most convenient services possible.

As credit unions, we pride ourselves on being different from the high-street banks. We’re not-for-profit organisations, so you can rest assured we’ll always have your interests at heart. 

When you become a credit union member, you become part of a community that exists to help its members improve their financial wellbeing. 

You can join a credit union provided you share a common bond with their members - this can be based on where you live, where you work, or lots of other interests. To find your nearest credit union, click here.

As the financial implications of COVID-19 begin to become apparent, credit unions are going to be needed more than ever, to help people across the UK. That’s why we’re calling on the OMB community to help spread the word, to #JoinACreditUnion.

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So, why should you join a credit union?

Membership benefits

  • As a member, you become a shared owner of the credit union. This means you have an equal right to vote democratically on how it’s run and managed.

  • Credit unions are ran by people, for people, meaning you get to vote on how the business operates. 

  • Being part of a credit union means their products and services are created for their members, and not the other way around

  • Credit union products and services are designed with a focus on our members. 

  • You can speak to a person who treats you fairly, with respect, and with no confusing language or jargon.

  • Free, impartial financial advice. If you come into financial difficulty, a credit union will do their best to guide you through that period.

  • Free and impartial advice. Credit unions will try their best to support you through any periods of financial difficulty, taking into account the realities of everyday life. 

  • Credit unions do not discriminate - we work hard to support the financially excluded

  • Any interest gained from lending is reinvested into the organisation to improve our offering to members, or distributed as a dividend, based on the balance of your savings. 

  • Interest gained from lending is reinvested into the credit union and its members, usually in the form of an annual dividend.

  • This is almost always higher than you’ll find with a high-street bank.


    Borrowing

  • Credit unions offer very affordable interest rates on their loans, and are bound by law to charge a maximum of 42.6% APR on loans. 

  • To put this into an example, if you borrow £500 for 12 months from a credit union, you’ll repay a total of £48.07 in interest. A payday lender can charge up to £448 in interest.

  • We turn borrowers into savers. Over 70% of people who borrow from a credit union, go on to build up their own savings after repaying their loan.

  • With each loan repayment, interest is charged on the reducing balance - this means with every repayment, you’ll pay less interest. 

  • Credit unions take care with each loan application to make sure our account holders receive a good and fair deal


    Saving

  • Save as much or as little as you like, when you like

  • Peace of mind. Your money is fully insured, up to £85,000, just as it would be in a bank or building society

  • Plenty of credit unions partner with companies to provide payroll deduction schemes. This means you save directly from your wages. This is proven to improve employee wellbeing, reduce stress, and improve productivity.

See our video intro to today’s brief for the OMBLES here:

About the brief partners:

Zync Digital

We are a digital marketing agency, working exclusively within the credit union and ethical finance sectors. We’re passionate about furthering the message of credit unions, via social media, paid online advertisement, blogs, content strategy and email marketing. Find out more about us.

SMCU

We are a community based credit union that provides savings accounts and loans to the people of South Manchester. We aim to promote responsible lending and borrowing. We look at loan applications with care and support our borrowers if they get into financial difficulties. We continuously make a positive difference to the lives of our account holders. Find out more about us. 

Links

Zync Digital

South Manchester Credit Union

Find Your Credit Union

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One Minute Brief of the Day: Create posters to promote @AlliottGlobal. An international alliance of independent law and accounting firms working across the world #TogetherAsOne.

Today we’ve got a brilliant brief with a great prize on offer for today’s winner! We’re excited to see how the OMBLES take on the challenge to produce quick-fire creative ideas that capture trusted professionals working Together as One around the world. The brief coincides with a rebrand that reflects the values that have made them successful, trustworthy and which drive their day to day work.

BRAND VALUES                                                                                                          

  • Generous – We share knowledge, insights, and opportunities

  • Caring – We view our Members as a kinship of professionals

  • Open – We celebrate the rich culture & diversity our alliance brings

  • Ambitious – We are driven to help our Members succeed.

One Minute Brief of the Day:

Create posters to promote @AlliottGlobal. An international alliance of independent law and accounting firms working across the world #TogetherAsOne.

Tweet your entries to @OneMinuteBriefs & @AlliottGlobal with the hashtag #TogetherAsOne

Prize: £200 cash prize

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About Alliott Global Alliance:

Founded in 1979, and with 180 member firms in 80 countries Alliott Global Alliance is an alliance of independent, law, accounting, and specialist advisory firms, working across the world together as one. Each of our Members share a common goal: to learn and share knowledge, resources and opportunities to make the world smaller and their businesses stronger.

Together as One

Pioneers in the alliances market, we saw an opportunity to work Together as One across the world as independent firms. We saw the potential for learning and sharing knowledge, resources and opportunities and for making the world smaller and our businesses stronger. Since 2004, law firms and other specialists have joined the Alliott Global Alliance family, creating a unique value proposition for business and professional advisors.

Not just an alliance. But one global family Since those early days, we have grown into the world's sixth largest global multidisciplinary alliance. Accounting, tax, audit and since 2004, law and other specialist advisory firms have joined our ranks. Alliott Global Alliance has become a kinship of professionals, supporting and learning from each other. We support each other's success with professionalism and a personal touch.

We are not just an alliance, but one global family. We are Alliott Global Alliance.

We are here Whether you’re a future leader. Or experienced hand. A progressive law firm. Or a forward-thinking accounting practice. In New York or Nairobi. Large in London. Or small in Sacramento. We are here.

Find out more here: alliottglobal.com

See our story on the video below:

One Minute Brief of the Day: Create posters to encourage business leaders to work together to safely, carefully and confidently bring their teams back into working environments. #BetterTogetherMCR

Today’s brief is an exciting and topical one that is designed to help Manchester, the home of One Minute Briefs.

Just before the lockdown we (OMB) were looking at offices of our own in the City Centre until things changed. But now we’re once again on the lookout for some space to build from. It’s great to have the ability to work remotely. But to grow and really have that team bond, being around other people is important.

Technology allows us to work from home but also has it’s limitations. I feel communication and productivity is also so much better in person, and wellbeing improves when you get yourself out there rather than spend too much time at home.

And, coincidentally, today is our first film-shoot of 2020 at MediaCity. We’re delighted to be back doing shoots, talks, events and social campaigns under our umbrella company, the Bank of Creativity.

We’ve all seen the current calls to get people back into working environments. We know some people are raring to get back out there and some not so much.

That’s why we’re looking for creative ways to communicate how we can get back out there safely and effectively, whilst feeling positive about the future.

We want ideas to help get businesses working together… to get us all back working together!!

Because we really are better, together.

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Our campaign needs to be a bold and confident rally cry for business leaders to actively address leading their teams back into the city centre – safely but confidently.

We can’t build back this city from our kitchen tables or garden offices in the suburbs. We’ve seen hospitality initiatives helping people to feel comfortable to go out socially and now we want to make sure that the same happens to help people get back into their working environments in the safest ways possible.

We’re excited to see the OMBLES working together to help communicate this in positive ways. It’s a challenging one but with the right message, we can begin to get back to where we were and move forward.

Please tweet your submissions to @OneMinuteBriefs, @RDPRTweets, @OBIproperty & @BruntwoodUK with the hashtag #BetterTogetherMCR

Prize: £200 cash prize to today’s winner.

We want to remind businesses that cities thrive because of the people and it’s the people that put the heart and the financial stability into the city centre.

Tone of voice is 

  • As always, Manchester looks after its people, we’re not going to let you down  

  • As a city we are invincible together and we need to be together

  • Can’t be cavalier but we can be confident and we have empathy but we can’t have inertia

BACKGROUND:  

A group of Manchester city centre business leaders are working together to call on peers to actively encourage and support their teams in an imminent return to the city centre to ensure its economic recovery.

Created by Sir Richard Leese, the newly formed Business Sounding Board, chaired by Bruntwood CEO, Chris Oglesby, comprises leaders from across each key city centre industry including hospitality, hotels, music, events, education, social enterprise, property and the  creative and digital sector.

Says Chris Oglesby: “We obviously understand the need to counter a safe return with individuals’ concerns around health and safety in offices and access to the city centre via different methods of transport. Within the steering group we have professionals who can support and advise business leaders to ensure that they are able to practically and emotionally support their returning workforces.

“Over the next month we will be sharing our strategy with business leaders across the city with a view to get Manchester City Centre up and running again throughout the working week. We have seen massive impact on the night time and weekend economy on the back of schemes such as “Eat Out to Help Out” and there is no doubt that thousands of people are comfortable in resuming social activities. However, this is just not reflected in the numbers of people in our city centre during the day mid-week. Our business leaders can really help to change that.”

“It goes without saying that the city’s eco-system is broken without a confident and collective return to work and that an economic recovery for the city - and millions of people who rely on that eco-system -  is impossible without a shared impetus to get this city moving again.” 

  • Brief ran in partnership with @RDPRTweets, @OBIproperty & @BruntwoodUK.

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One Minute Brief of the Day: Create posters to help @AndrewG14U launch his brand new start-up @Simterest1 #Simterest

Remember this guy? ↓↓↓

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We ran a brief for #DateAndrew which was hugely successful, resulting in date offers from around the world. Narrowed down to 10 between Blackpool and Wrexham!

And he loved it so much that he’s BACK to ask for the help of the OMBLES for his brand new start-up venture Simterest!! Andrew, who designed the billboard and Simterest app, obviously knows a thing or two about getting a date but this time it’s not about him, it’s about how he can help others do the same and all the benefits of Simterest!

It would be amazing if we could all get behind this one with lots of fun, quickfire ideas to help Andrew get his idea off the ground and show that there is finally a fantastic NEW way to meet people with Similar Interests and show that this is the best thing since Facebook, Twitter and Tinder!

Tweet your entries to @OneMinuteBriefs @Simterest1 & @AndrewG14U with the hashtag #Simterest

Give them a follow too!

Prize: £100 cash prize for today’s winner!!

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Points you can include

  • A new app and website unlike any other (in a new category of its own)

  • Available for everyone: single, married or in a relationship

  • Meet new people locally and anywhere around the world with Similar Interests

  • This is going to take the world by storm when people find out how good this really is

About

Before lockdown: 1 in 5 relationships started online. Since lockdown: that figure has escalated!

But 'swipe right' dating apps have a reputation of being used for ‘hook-ups’ and casual affairs.

It has been long overdue for something different, far better, more special and substantial. Current online dating is a 'meat market', but now with the Simterest app, it is the online equivalent of 'meet at a Deli!'

Simterest is a fantastic way of connecting with new people with Similar Interests, locally, or anywhere in the world, whether you are 16 or 100, single, married or in a relationship!

You can search for up to 3 Interests at a time (even search by occupation). Then select distance, up to 1500 miles radius from any location in the world of your choice!

To complete your search, you can filter by gender, sexuality, ethnicity, marital status and star sign. Also by age range, height, if they have children, or want (more) children, if they drive, smoke or drink. And religion, dietary choices and if they have any pets (and what kind) are all part of the filter too!

You can post an introduction video on your profile. There is even a Video Wall where you can post your own videos for everyone to see, anywhere in the world. Names are displayed underneath each video which link directly to each user's profile.

With Simterest, there are no expensive monthly subscriptions or upgrades unlike many apps. Simterest is free to reply to messages if you're not the original sender. And you can easily earn lots of free credits just by inviting friends to join, when they join using your referral code!

Here's just an example:
     If you'd like to meet
“a Doctor, from your chosen location, who is Gemini or Sagittarius, in a certain age range, who drives, doesn't smoke, is an occasional drinker, who is a Spiritualist and a Vegetarian, and who likes Doctor Who and Harry Potter”
then you could find exactly who you are looking for on Simterest!

Quoting from Simterest's promo video I still haven't found what I'm looking for … I have now!


Download Simterest now! 

Available now on: Google Play Store, Apple App Store, and on the web: Simterest.net

Twitter: @Simterest1

One Minute Brief of the Day: Create posters to promote #InclusiveSkincare with @MonroeSkincare #SkincareWorthSharing

Today we are once again collaborating with legendary Creative Director Tiger Savage and serial entrepreneur Will King. With an incredible new inclusive brand and an amazing prize to be won, we’re excited to see how the OMBLES take on this one with their brilliant quick-fire creativity.

We’re looking for ideas that bring to life the idea of totally inclusive skincare in the form of posters, designs, GIFS, sketches and more…

Remember to tweet your entries to @OneMinuteBriefs and @MonroeSkincare with the hashtags #SkincareWorthSharing, #InclusiveSkincare & link to monroeskincare.com

Prizes:

Winner: £250 cash prize

2 x Runners-Up: £125 worth of products off the website.

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About Monroe:

SHAREABLE, DEMOCRATIC, INCLUSIVE, DIVERSE, SIMPLIFIED SKINCARE

FOR PEOPLE – you, me, she, he, they

FOR SKIN – every type, every colour, every age

FOR EVERY, FOR ONE, FOR EVERYONE: MONROE

Gender is… social, cultural; beyond biological

Skin colour is… defined as genetic, degrees of melanin, adapted to geography, culturally freighted

Identity is… personal, judged, often misunderstood

Skin is… the 20 sq ft that keeps us together

MONROE is skincare for everyone

MONROE is… a skincare range that started life as mens’ skincare that women loved to use

MONROE is… skincare worth sharing. It saves space on your shelf, saves time in your life.

MONROE is… recyclable with glass bottles and foil-free paper cartons

MONROE is… simplified, scaled-back and multipurpose. Cleanses and refreshes, protects and defends skin, styles hair and scents the body. 6 products, 4 for skin, 1 for hair, 1 fragrance.

MONROE is… paraben free

MONROE is… Made in Britain

MONROE IS… SKINCARE WORTH SHARING

https://monroeskincare.com

https://twitter.com/monroeskincare

https://www.instagram.com/monroe.skincare/

https://www.facebook.com/MonroeofLondon/

Behind Monroe

  • MONROE was... originally launched as a men's grooming range by photographer Gareth Boden who in 2019 enlisted the creative directorship of Tiger Savage.

  • MONROE is… Tiger Savage, one of the world’s leading female advertising creative directors with a 25-year career leading teams at global advertising agencies. Her iconic campaigns include creating ‘The Lynx Effect’ and for Vogue.com as well as work for clients including BA, Adidas and Coca-Cola. Tiger is co-founder of Savage & King, a boutique creative and strategy agency; previous clients have included Musto, Ralph & Russo and mental health charity pro bono clients.

  • MONROE is… Will King who launched the King of Shaves brand in 1993 and its first product, a game-changing shaving oil. He bought shave.com for just £18 in 1995 and 27 years on, King of Shaves has delivered more than 15bn smooth faces – and other body parts, world-wide. He was awarded an Honorary Doctorate DUniv by the University of Portsmouth in 2015 for services to Engineering and Entrepreneurship.

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One Minute Brief of the Day: Create posters for @SimpliSafe_UK smart home security systems #SimpliSafeOMB

Excited to be running this brief with Simplisafe, who are simplifying the home security market with their brilliant offering. They’re also local neighbours of OMB!

To echo the simplicity of their products, we’re joining forces today to run an OMB & invite the OMBLES to share their quickfire scribbles, GIFS, posters designs and more for the chance to win some great prizes!!!

Tweet your entries to @OneMinuteBriefs & @Simplisafe_UK with the hashtag #SimpliSafeOMB & simplisafe.co.uk

Prizes:

  • £100 Cash Prize

  • The Essentials SimpliSafe system.

  • 3 months Pro Premium monitoring for free.

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How it works:

Simple to choose, set-up and use. Our DIY home security system is a self-installed and self-maintained alarm.
Just stick the sensors in place, and pair them to the Wireless Keypad and Base Station. No drilling. No wiring. No tools. Secure your home in less than an hour.

However, we do understand that installing smart home tech can sometimes be daunting. Which is why we have designed this page to explain how SimpliSafe works.

https://simplisafe.co.uk/how-simplisafe-works

We’ve also shared this simple video that explains our offering below.

Key points to include:

  • DIY home security systems that are easy to choose, set up and use (the system is self-installed and self-maintained so it doesn’t require a professional installer)

  • You get industry-leading security that charges less than half of what most companies do.

  • Home protection for every window, door and room. Against intruders, fires, water damage and more.

  • Systems start from £249 + free express delivery

Find out more here: https://simplisafe.co.uk/

You can also get the extra reassurance of SimpliSafe’s industry-leading professional monitoring.

Without professional monitoring, there’s no guarantee that the police will be alerted if an intruder enters your home.

But with SimpliSafe’s monitored alarm system, we will call you the moment any trouble is detected in your home. Once cameras have been used to visually confirm the incident or presence of an intruder, we’ll alert the police immediately.

https://simplisafe.co.uk/professional-alarm-monitoring


One Minute Brief of the Day: Create posters to encourage the UK government to help stimulate the economy with a #GreenRecovery



Today we’ve got an amazing brief with some of the organisations behind the #GreenRecovery movement and we’re asking the OMBLES to help us spread this message as far and wide as possible.

We’re looking for quickfire thoughts, stunt ideas, GIFS, sketches, poster designs and more to help communicate this cause and make the UK government sit up and take notice.

The more entries the merrier and be as creative as you like!

Tweet your entries to @OneMinuteBriefs @EnergyBoom with the hashtag #GreenRecovery

Prize:

£200 cash prize for today’s winner!!!

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Today’s brief:

Create posters to encourage the UK government to help stimulate the economy with a #GreenRecovery



Problem:

The coronavirus pandemic has had devastating consequences for lives and livelihoods around the world, while also dramatically cutting CO2 emissions. 

In many countries, governments are now looking towards recovery with plans for economic stimulus worth trillions of dollars. 

Yet as economies pick up pace, emissions are beginning to rebound and huge bailout plans will have consequences for CO2 emissions and the climate crisis. 

So far, the 20 largest economies in the world have pledged $161 billion to fossil fuels: that’s 51% of all public money committed to the energy sector! Put simply, taxpayer’s money is being used to keep polluters polluting, to the tune of billions.

In the UK, at least $4.82 billion has been pledged to unconditional fossil fuels. (Source: Energy Policy Tracker)

Solution:  

We want governments to stop funding the fossil fuel industry which is driving the climate crisis. We want governments to fund a #GreenRecovery; a recovery for today and tomorrow; a recovery for all. 

This means not giving money to polluters and instead fund renewable energies and modern, equitable societies. This is a once in a lifetime opportunity, and our last chance to build a better, cleaner future with sustainable and fair jobs.

Relevant links:

https://www.theguardian.com/business/2020/jul/02/uk-should-prioritise-green-projects-to-kickstart-economy-says-imf

https://twitter.com/BBCNews/status/1288647909001625613

What we know:  

From our message testing we know:

  • Most people hate the idea that the government is subsidising polluters such airlines and oil and gas with taxes. I.e your taxes are polluting the country 

  • Most people don't know what a green recovery is and if they do, they don’t think it’s viable.

  • A lot of people don’t like the idea of wind farms - ie. this image doesn’t work so well 

  • An us Vs them paradigm works well - creating a villain out of the fossil fuel industries

https://twitter.com/EnergyBoom

https://www.facebook.com/cleanenergyboom