One Minute Brief of the Day: Create posters to encourage potential foster carers to get in touch with @TogetherTrust #FosterTogether

Today’s brief is a very important one that I hope all of the OMBLES will get involved in. We have teamed up with Together Trust, who are from the same town I grew up in, Stockport!! The work they do in the local area, and beyond, is incredible and today we are focusing on fostering.

A very important cause that I know our community can really get behind.

Please tweet your entries to @OneMinuteBriefs @TogetherTrust with the hashtag #FosterTogether fostertogether.org.uk

Prize: £100 cash prize to today’s winner.

About:

We are a charity that needs potential Foster Carers in the North West to be inspired to contact us to help us find loving safe homes for our vulnerable children and young people. (Not Babies)

Finding the right carers for each child or young person is a priority for us, so the most important thing is that our Foster Carers are passionate about providing a stable and nurturing home for the young people in their care.

Brief:

We would love the OMBLES help to create a posters to encourage potential Foster Carers to get in touch.

We want to reach a North West audience with shareable and inspirational creative that will make people think ‘I want to get in touch with Together Trust’ to find out more about becoming a Foster Carer in the North West. We want it to stand out from the crowd and raise awareness of the ‘Together Trust’ as a not for profit charity.

We want people to know that anyone can be a foster carer regardless of race, gender, marital or employment status, sexual orientation, whether you have children or whether you rent or own your home.

We’d love the OMBs to help drive traffic to ‘fostertogether.org.uk’ 

We look forward to seeing all of the great stuff you come up with!

See the video below and this link for more info: https://fostertogether.org.uk/why-foster-with-us

One Minute Brief of the Day: Create posters that bring to life a #UnitedCity and encourage businesses and people to come back into Manchester City Centre after lockdown.

After our brilliant previous #BetterTogetherMCR collaboration, we are teaming up with RDPR, OBI and Bruntwood to build upon those great foundations with a second poster campaign that brings to life a #UnitedCity and encourages businesses and people to come back into Manchester city centre after lockdown has ended. With One Minute Briefs also being from Manchester, it’s a topic close to our hearts as we’ve seen Manchester become an eerie place, so we want to help bring back the buzz.

Manchester has given us so much, so it is now time to give something back. As businesses and people, we need our city, and now our city needs us.

A city is nothing without its people, so we’re hoping the OMBLES will get behind this with their brilliant quickfire taglines, sketches and posters to encourage business and people back to the city and to reassure them that it is safe to do so.

Our campaign needs to be a bold and confident rally cry for business leaders and people to come back to the city centre – safely but confidently.

Please tweet your submissions to @OneMinuteBriefs, @RDPRTweets, @OBIproperty @GG_Hospitality & @Bruntwood_UK with the hashtag #UnitedCity

Prize: £200 cash prize to today’s winner.

We want to remind businesses that cities thrive because of the people and it is the people that put the heart and the financial stability into the city centre.

Tone of voice is:

• As always, Manchester looks after its people, we’re not going to let you down

• As a city we are invincible together and we need to be together

• Your city needs you

• What’s a city without its people?

• Your city has been here for you, you need to be here for your city

• Use it or lose it

BACKGROUND:  

UnitedCity is a group of Manchester city centre business leaders who are working together to call on peers to actively encourage and support their teams in a safe return to the city centre to ensure its economic recovery.  Business owners and venues across the Manchester city have already invested £100,000s to make workplaces COVID secure. 

UnitedCity, backed by Sir Richard Leese and run by Gary Neville, Chris Oglesby, Will Lewis, and Lisa Morton will deliver campaigns and initiatives to encourage businesses and people back into Manchester City Centre in the coming months, as well as providing a membership and resources for businesses who are bringing their team back to the office.

Chris Oglesby, CEO of Bruntwood commented,

“We obviously understand the need to counter a safe return with individuals’ concerns around health and safety in offices and access to the city centre via different methods of transport. Within the steering group we have professionals who can support and advise business leaders to ensure that they are able to practically and emotionally support their returning workforces.

“It goes without saying that the city’s eco-system is broken without a confident and collective return to work and that an economic recovery for the city - and millions of people who rely on that eco-system -  is impossible without a shared impetus to get this city moving again.”

Images used within the brief are courtesy of wwwmarkwaugh.net

One Minute Brief of the Day: Create posters to encourage the world's governments to reduce the shipping sector's giant CO2 emissions, for a safe climate and healthy ocean @ShipSort #SortYourShipOut

Today we’ve got a brief from an organisation working to clean up the global shipping industry - a giant, but hidden, polluter that emits more CO2 than all but the top five country emitters.

#SortYourShipOut is asking governments at key negotiations at the UN's International Maritime Organisation next week (Nov 16-20) to reject a weak, industry-sponsored voluntary measure, and instead choose strong regulation that aligns shipping with the Paris Agreement.

We’re looking for quickfire thoughts, stunt ideas, GIFS, sketches, poster designs and more to help communicate this cause and make governments sit up and take notice.

The more entries the merrier and be as creative as you like!

Tweet your entries to @OneMinuteBriefs & @ShipSort with the hashtag #SortYourShipOut

Prize: 

£200 cash prize for today’s winner!!!

Today’s brief:

"Create posters/memes telling the world's governments to regulate and sharply reduce the shipping sector's giant CO2 emissions this decade, for a safe climate and healthy ocean."

Problem:

Most of everything we buy –  clothes, shoes, food, tech – is made overseas then put inside a giant container ship, travelling thousands of miles across the ocean to reach you.

It’s profitable to do this because ships run on the cheapest, dirtiest fossil fuel – “Heavy Fuel Oil”. This is the gunky black crap that comes out the bottom of an oil refinery, once all the transparent road fuels like gasoline and diesel have been separated out.

Burning this stuff is terrible for air quality. Last year, shipping’s air pollution caused around 400,000 premature deaths from lung cancer and cardiovascular disease,  and around 14 million childhood asthma cases. 

It's also not great for our climate. Shipping emits over 1 BILLION TONNES of climate-heating greenhouse gases every year, and rising. That's more than all but the 5 biggest country emitters like China and Germany – driving extreme weather effects and ocean acidification.

Solution:  

IF we can make governments listen to us, not industry lobbyists, at a key UN meeting at the International Maritime Organisation this November 16-20, we can turn this around! 

We want governments to reject a weak, industry-sponsored draft proposal known as "J/5.rev1", because it has been gutted of any enforcement mechanisms, and will allow shipping's giant 1 billion tonnes annual CO2 footprint to keep growing for another decade or more.

This is in complete denial of climate science. The IPCC says we have to almost halve emissions over this crucial next decade, to save ourselves from the worst impacts.

Instead, we want governments to adopt the detailed plan drawn up by the Clean Shipping Coalition of expert observer NGOs at IMO, for how to improve efficiency and reduce carbon intensity in shipping rapidly over the next decade, in line with climate science, while giving shipping and ports worldwide a much-needed green technology and green jobs upgrade.

Especially after the Mauritius oil spill disaster, it's clearer than ever we need to get shipping off fossil fuels.

From our message testing we know:

• Most people know little or nothing about shipping, even though our modern consumer lifestyles rely on it. Our society suffers from "sea blindness" (added to by industry secrecy and operating from offshore tax haven Flags of Convenience)

• Most people want governments to take strong action to tackle climate change, but have no idea shipping is one of the biggest drivers of climate change

• Most people don't know that the International Maritime Organisation even exists, yet alone who their country representatives are at this UN agency, or that its making huge climate decisions on their behalf

Visualisation of Global Cargo Shipping Lanes by https://www.shipmap.org

One Minute Brief of the Day: Create posters to celebrate #TheBigIdea!!! Brief ran in partnership with @adland

We’re excited to collaborate on today’s brief with @adland

We’re hoping to team up on lots more briefs in the future related to the industry we are in so we can highlight issues and celebrate great work!

And with today’s brief, we want to cut the crap and cheer the craft!!!

Please tweet your entries to @OneMinuteBriefs and @adland with the hashtag #TheBigIdea

Brief: Create an poster that celebrates the beauty of art direction, copy and, above all, the #TheBigIdea

About:

Our industry is currently full of data, impressions, interactions, clicks - but ads are worse than ever.

All of these things, along with a strong strategy, should support a brilliant concept. But we feel that the idea itself is being left behind. So let’s bring it back.

Adland & OMB want the OMBLES to come up with something that celebrates #TheBigIdea and nothing but #TheBigIdea

Feel free to use big ideas of the past or ideas you want to see in the future in your entries. The brief is completely open for this one.

We look forward to seeing all the amazing submissions!

One Minute Brief of the Day: Create a poster/artwork to #UntangleGrief in support of the 'Modern Mourning' project by @UntangleGrief, @LaurenDoughty and @PoppyChancellor

Today we’re collaborating with a brilliant initiative to create posters/artwork to enter and encourage others to enter. We’ve seen some beautiful entries from OMBLES in responses to briefs like this one in the past and we are looking forward to see the powerful submissions being shared today.

About:

‘Modern Mourning’ is an open submission artwork brief put together by illustrators Lauren Doughty from bereavement support service Untangle Grief, and Poppy Chancellor from grief community The Griefcase. The project’s aim is to open up the taboo around death, dying and loss, by inviting you to create an artwork engaging with the subject. 

Please tweet your entries to @OneMinuteBriefs and @UntangleGrief with the hashtag #UntangleGrief

You can also tag in @PoppyChancellor and @LaurenDoughty

Prize:

Winner/s: Your work will be featured on the Untangle Grief website as well as on various social channels.

Brief:

Please join our conversation! Break the taboo around death by entering your artistic interpretation of 'Modern Mourning’.

We know the topic can feel scary in many ways - perhaps you have never thought about it much, perhaps you have experienced a bereavement closely. During the pandemic, loss is sadly in the forefront of our collective minds more-so than before. The experience of a loss can be overwhelming, and difficult to know how to process let alone express what you’re feeling, especially in the early stages.

We’d love to hear from a wide range of people with diverse experiences. Your artwork could be based on personal experience as a way to express your feelings around it, it could be a musing on the concept of mortality, grief and mourning. Or it could be in response to societal ideas around death and mourning - anything goes, and we’d love to see your interpretation.

Submit an artwork which is either A4 or A3 in size. Illustration, painting, drawing, collage, photography and poetry welcome!

See some of the previous entries and find out how to submit yours here:

https://www.untanglegrief.com/modern-mourning

A little more about Untangle Grief

Every significant loss comes with secondary losses to relationships, health and finances. It’s hard to find good help at the time you need it most. This leaves people feeling lonely and overwhelmed - in addition to their grief. Untangle makes it easier to rebuild life after loss by offering emotional & practical help in one place, and everything we do is designed with and for our community.

A little more about The Griefcase

Griefcase is a space where people share their experience of losing a loved one through writing, art and informal discussion. Their monthly meet-ups encourage people to share about grief and how it impacts their lives. They aim to provide a non-judgemental space based in compassionate listening.

Griefcase was created at the beginning of 2019, when a group of friends met to remember those they had lost. As the meet ups grew, an online community started to emerge as people began sharing their writings, drawings and experiences. 

LINKS

Untangle

www.untanglegrief.com

Instagram: https://www.instagram.com/untanglegrief/

Twitter: https://twitter.com/untanglegrief

Twitter: https://twitter.com/laurendoughty

Twitter: https://twitter.com/PoppyChancellor

Please see an example of the illustrator's works, who we invited to start the conversation. From the top left to right is; Naomi Anderson-Subryan, Benedict Leader, Lynnie. Z, Clare Lewis, fandangoekid, Jess Nash, Charles Bailey, Ed Cheverton and Jayde Perkin.

One Minute Brief of the Day: Create posters/cards to help @thortful support the @ChasingStigma #PledgeKindness campaign ahead of tomorrow's #WorldMentalHealthDay

We want to share inspiration around the meaning of kindness and get people to pledge.

That’s why we wanted to join forces with One Minute Briefs to set a brief that challenges the OMBLES to explore what kindness means to them and to encourage as many people as possible to pledge to do something kind.

Brief:

Create a card/poster around the theme of kindness and what it means and why people should pledge.

We want the OMBLES to come up with shareable and inspirational messages that make people think ‘I must pledge now!’ and spread positivity across social media in all sorts of creative ways!

We look forward to seeing all of the great stuff you come up with!

Tweet your entries to @OneMinuteBriefs @thortful and @ChasingStigma with the hashtag #PledgeKindness

You can also tweet entries to @BauerMedia and make your pledge here.

Prizes:

• The overall winner will receive a year’s supply of cards from thortful.com and £100 cash prize!!!

• The top 5 designs will be curated into a special range of cards for World Kindness Day, on which thortful are giving a free card to any one that buys and sends a 'Card of Kindness'. These entries will also be celebrated in thortful’s social and email posts during their ‘Kindness Challenge’ campaign starting 10th November.

• Plus, the winner and three runners up will become part thortful’s growing community of independent creators.

• Bauer have also kindly offered a free 3 month subscription to any one of these magazines as a prize for the winner - https://www.bauermedia.co.uk/brands-magazine

About Chasing the Stigma

Chasing the Stigma’s Hub of Hope app brings together all the mental health support available to someone in any given area. The Hub of Hope is the only service of its kind that brings together NHS, voluntary, grassroots, private and third sector mental health support details nationally and locally, with over 1,800 services registered and its database growing daily.

Hub of Hope believes that no matter what you're going through, you shouldn't have to do it alone. Using geolocation technology our map will direct you instantly to help in your local area. The stigma associated with mental health can make it difficult to talk about, however there are services out there with people who understand and are ready to help.

Find out more:

https://www.chasingthestigma.co.uk/hub-of-hope/

Supporting partners:

Bauer Media and Where’s Your Head At? partnered with mental health charity Chasing the Stigma to launch #PledgeKindness, a campaign that encourages people to pledge to do something kind for someone else. It aims to spread happiness across the country, foster communication and human contact, and improve people’s mental health.

 Across our biggest brands we’re asking audiences to simply ‘pin’ an act of kindness to an interactive digital map, allowing them to see other pledges that have been posted locally and across the country. The campaign aims to collect 10,000 pledges by Saturday 10th October, World Mental Health Day.

Pledge here: https://www.wheresyourheadat.org/pledgekindness/info/

One Minute Brief of the Day: Create posters to show how you can care for your brain that cares for you. @YourHeights #BrainCare

After our brilliant previous collabs with Heights, we’re back with another exciting brief and we’ve got a great cash prize to be won too!

We’re looking for your quick-fire posters to dramatise how Heights can help everyone achieve peak mental performance by fuelling their brain with the natural nutrients it needs to thrive.

Key Thought: Care for the brain that cares for you.

Key visual element: Our distinctive supplement bottle (see bottom of page)

Key ask: taking care of your brain has ‘invisible benefits’. We want you to make these benefits tangible through visual analogy and clear, engaging copy-lines.

Tweet your entries to @OneMinuteBriefs and @YourHeights with the hashtag #BrainCare

(You can also share on Insta too)

Prize: £100 cash prize for today’s winner.

More About Heights…

Heights is a brain care company focused on health and wellness. We believe a healthier brain is the key to a happier life.

Our supplement bottle provides all the nutrients your brain needs to be properly fed, and so to work at its optimal ability to support mental wellbeing, cognitive function and general body health (for example a well-fed brain can help boost your body's natural immunity system, energy levels, heart health and more.)

Heights delivers exclusive content by the world’s leading experts on stress and anxiety relief, sleep, productivity, and nutrition, to benefit not only your brain itself, but your body and mental wellbeing too. We help you to understand not just how your brain works, but how to make the most of its potential in any situation - so your output is better than ever.

Delivered through the letterbox, our Smart Supplement packs in the 18 key vitamins and minerals your brain and body need to thrive at their prime. 

Find out more here:

https://www.yourheights.com/

Product Benefits Summary 

• Brain Health

• Sleep, energy, cognitive health (learn, think, remember), and general nervous system protection 

• Mental Wellbeing

• Improves focus, concentration, and recall, balances mood 

• Resilient Ageing 

• Sleep quality, energy levels and resilience, protects against cognitive decline, and helps future-proof against degenerative brain disease 

• General Wellbeing 

• Contributes to immune function, cardiovascular health, overall metabolism, gut health and the gut-brain axis, and other benefits such as skin, hair, nails, and eyes.

One Minute Brief of the Day: Five words one poster. Make the public smile! #SayMoreWithLess with @ClearChannelUK

Today we’ve got an amazing brief with our #OMBLIVE7 sponsors Clear Channel UK with a great prize to be won. Shortlisted entrants and winners will have the chance to be featured on Clear Channel’s website as part of an important announcement, which will be revealed this evening during our online #OMBLIVE7 event. The winner may also be featured on Clear Channel sites around the UK (if they make us all smile enough of course!!) Have fun and get creative!!!

Remember to tweet your entries to @OneMinuteBriefs and @ClearChannelUK #SayMoreWithLess

Please include your Twitter handle in the corner of your poster.

About:

At Clear Channel we create the future of media. We love nothing more than being a platform for brands and a platform for good. We’ve been showing posters on our sites for over 50 years now. So we’ve seen one or two good ones, and a fair few bad ones in our time. We love great poster design.

Did you know that the average person looks at a billboard for less than 7 seconds?

That’s why we wanted to join forced with One Minute Briefs to set a brief that challenges the OMBLES to explore capturing peoples imagination in a very short space of time. 

Brief:

Create a very simple poster to make the readers smile, and it’s about saying more with less. In fact, we want the OMBLES to say what they want to say in less than five words.

We want the OMBLES to come up with something brilliantly simple, using the optimum number of words so that someone reading it instantly gets it… and also has to make the reader smile. 

Seemingly quite simple, no? 

We look forward to seeing all of the great stuff you come up with!

We’re also delighted to be talking at #OMBLIVE7 tonight and have a very special announcement to make too.

Feel free to use any of the assets available here if you’d like to mock-up any of your ideas on to one of our billboards. https://www.clearchannel.co.uk/resource-centre/mockup-templates

One Minute Brief of the Day: Create posters to help fight #CarbonInequality with @Oxfam

We’re delighted to be collaborating with Oxfam today to create posters supporting their fight against Carbon Inequality. This is a great opportunity for the OMBLES to spread a very important message for a great cause!!

We’re looking forward to seeing all of the creativity on display today!!

Please tweet your entries to @OneMinuteBriefs and @Oxfam with the hashtag #CarbonInequality

Prize:

£100 cash prize for the winner!!

Shortlisted entries could also be shared on Oxfam’s social channels!!

About the campaign:

We’re living in the era of extreme carbon inequality. The world's poorest people contribute little to carbon emissions but are most affected by climate impacts like floods, storms, and droughts. Young people too have done little to cause the crisis, yet are inheriting an increasingly dangerous planet.

Oxfam’s new report contains some shocking stats: now we need to get the word out far and wide. 

Help fight inequality and the climate crisis at the same time by finding creative ways to communicate some or all of the following stats:

• Between 1990-2015, the carbon emissions of the richest 10% were the same as the rest of the world combined

• In that same period, the richest 1% were responsible for double the carbon emissions of the poorest half of humanity (3.1 billion people) 

There are loads of ideas about how we can solve this starting from right now: the recovery from Covid-19 must tackle the twin climate and inequality crises.  Governments can tax the richest more, introduce an added cost to luxury emissions, and invest much more in low-carbon projects. And they should use new measures of economic success that prioritize standards of living and the health of our planet, not endless economic growth.

But for now, we just need to get the message out in a way that people can understand.

More info here:

oxfam.org/en/5-things-you-need-know-about-carbon-inequality

You can also check out this video here:

twitter.com/Oxfam/status/1307843924577443841

One Minute Brief of the Day: We’re ready to look past 2020. What does your ABSOLUT future look like? Create a world using the Absolut silhouette for us to see. #AbsolutCreate

We’re hugely excited to be collaborating with the iconic ABSOLUT today and we’ve got some amazing prizes to be won too!!

The ABSOLUT brand has a strong connection with creativity and we’re proud to be able to join forces to give the OMBLES the opportunity to get creative with the world-famous silhouette of the ABSOLUT bottle!

Known for one of the most iconic ad campaigns 'Bottles in the wild', Absolut's DNA is rooted in creativity - so it's a great opportunity to create our very own little bit of history today. We hope all of the OMBLES will get involved in this one!

This is a unique opportunity to have complete creative freedom and express yourselves. The more creative the better.

Please create and enjoy Absolut responsibly. 18+ only. See Absolut’s community guidelines here: https://www.facebook.com/notes/absolut/community-guidelines/1789659471084561/

Keep all entries positive and have fun. Enter as many times as you like and share each other’s work!

One Minute Brief of the Day:

We’re ready to look past 2020.

What does your Absolut future look like? Dancing with mates until the early hours? Escaping to a beach paradise or paving the way for sustainability? Or something completely different?

Create a world using the Absolut silhouette for us to see.

Please tweet your posters to @OneMinuteBriefs and @ABSOLUTUK with the hashtag #AbsolutCreate

Prizes:

• £200 cash prize for the winner.

• ABSOLUT Cocktail Kit

• Limited Edition Engraved ABSOLUT Bottle

Absolut Vodka is one of the most famous vodkas in the world. Launched in the US in 1979, it completely redefined the premium vodka landscape, becoming synonymous with art, culture and nightlife. By starting a revolution in cocktail creation and launching a range of flavoured vodka never before seen on the market, Absolut became an icon in its own right. Here you can discover some of Absolut’s most popular flavours and products, and see for yourself why it is still regarded today as the true taste of vodka around the globe.

https://www.absolut.com/uk/

Social links:

https://www.instagram.com/absolutuk/

https://twitter.com/ABSOLUTUK

https://www.facebook.com/ABSOLUTUK

And, if you fancy some creative inspiration, check out some previous ABSOLUT Collaborations here: absolut.com/uk/absolutcollaborations

Bottle imagery/assets for reference:

https://www.absolut.com/uk/press/absolut-vodka-bottle-redesign/

One Minute Brief of the Day: Create ads to bring the UK together through recycling this #RecycleWeek 2020 with @Recycle_Now #TogetherWeRecycle

Today we’re excited to be partnering with Recycle Now to celebrate national Recycle Week, which this year is all about thanking the nation for continuing to recycle throughout 2020 – despite all the challenges COVID-19 has presented.

We’re asking the OMBLES for their ads, posters, sketches, stunts and more that help us thank the nation for continuing to do their bit, for the country and planet, by recycling throughout lockdown.

Please tweet your entries to @OneMinuteBriefs and @Recycle_Now with the hashtags #RecycleWeek and #TogetherWeRecycle

Prizes:

Winner: £150 cash prize

Top 10 will be featured on instagram.com/recyclenow_uk

About the campaign:

2020 has been a year like no other. So this Recycle Week, Recycle Now want to thank each and every one of you. For pulling together, while staying apart. And showing the power small actions like remembering to recycle can have when all of us get involved.

This year, we want to thank our collection workers, for carrying on, while everything else slowed down. And we want to thank every bleary-eyed key worker, who still puts their bottles, boxes and cans in the right bin, even after a double shift.

This Recycle Week, whether you’re in the city or the suburbs, deep in the country or down by the sea. A life-saving, country-maintaining, key-working hero – or a home-schooling, WFH-ing, stay-at-home star. We want to thank you. For continuing to recycle. No matter what life throws in the way. And protecting our nation and our planet for the future. Together.

Thank you, Britain and Northern Ireland. Together we recycle.

Facts you could include:

• 89% (9 out of 10) households regularly recycle 

• 62% of the UK say they have been recycling more in the last 12 months 

• On average, UK households put 1-2 items in the general rubbish that could be collected for recycling

• You cannot recycle plastic bags, black plastic, toothpaste tubes, or drink cartons

• You can recycle aluminium foil, aerosols, and plastic detergent/cleaning bottles

• The UK household recycling rate is 45%, meaning that we recycled 45% of all recyclable materials. Recycle Week exists to raise that percentage.

About Recycle Now:

Recycle Now is one of WRAP’s family of consumer facing brands.

An established brand, Recycle Now encourages and motivates citizens to recycle more things, more often, from all around the home. Using ground-breaking, robust insights and behaviour change theory, we develop interventions and campaigns to motivate citizens to change their behaviour.

For more information about Recycle Now visit www.recyclenow.com, and use our Recycling Locator to find out what you can recycle in your area, and where.

One Minute Brief of the Day: Create posters to encourage people to #JoinACreditUnion & promote the benefits of becoming a member. Brief ran in partnership with @SMCreditUnion & @ZyncDigital

We’re excited to be partnering with South Manchester Credit Union and Zync Digital for today’s brief to help spread the word about credit unions to the wider public. There’s also a great prize to be won for the winning idea!

Today’s brief is to create posters to encourage people to #JoinACreditUnion & promote the benefits of becoming a member. So, we’re hoping the OMBLES can help to bring to life some of the benefits listed below.

Please tweet your entries to @OneMinuteBriefs, @SMCreditUnion & @ZyncDigital with the hashtag #JoinACreditUnion

Prize:

£100 cash prize for the winner!!

What is a credit union?

A credit union is a community loans and savings provider. At the moment, there are over 400 credit unions in the UK, serving more than 2 million members.

The sector is making huge leaps forward, to offer the best and most convenient services possible.

As credit unions, we pride ourselves on being different from the high-street banks. We’re not-for-profit organisations, so you can rest assured we’ll always have your interests at heart. 

When you become a credit union member, you become part of a community that exists to help its members improve their financial wellbeing. 

You can join a credit union provided you share a common bond with their members - this can be based on where you live, where you work, or lots of other interests. To find your nearest credit union, click here.

As the financial implications of COVID-19 begin to become apparent, credit unions are going to be needed more than ever, to help people across the UK. That’s why we’re calling on the OMB community to help spread the word, to #JoinACreditUnion.

So, why should you join a credit union?

Membership benefits

• As a member, you become a shared owner of the credit union. This means you have an equal right to vote democratically on how it’s run and managed.

• Credit unions are ran by people, for people, meaning you get to vote on how the business operates. 

• Being part of a credit union means their products and services are created for their members, and not the other way around

• Credit union products and services are designed with a focus on our members. 

• You can speak to a person who treats you fairly, with respect, and with no confusing language or jargon.

• Free, impartial financial advice. If you come into financial difficulty, a credit union will do their best to guide you through that period.

• Free and impartial advice. Credit unions will try their best to support you through any periods of financial difficulty, taking into account the realities of everyday life. 

• Credit unions do not discriminate - we work hard to support the financially excluded

• Any interest gained from lending is reinvested into the organisation to improve our offering to members, or distributed as a dividend, based on the balance of your savings. 

• Interest gained from lending is reinvested into the credit union and its members, usually in the form of an annual dividend.

• This is almost always higher than you’ll find with a high-street bank.

  Borrowing

• Credit unions offer very affordable interest rates on their loans, and are bound by law to charge a maximum of 42.6% APR on loans. 

• To put this into an example, if you borrow £500 for 12 months from a credit union, you’ll repay a total of £48.07 in interest. A payday lender can charge up to £448 in interest.

• We turn borrowers into savers. Over 70% of people who borrow from a credit union, go on to build up their own savings after repaying their loan.

• With each loan repayment, interest is charged on the reducing balance - this means with every repayment, you’ll pay less interest. 

• Credit unions take care with each loan application to make sure our account holders receive a good and fair deal

  Saving

• Save as much or as little as you like, when you like

• Peace of mind. Your money is fully insured, up to £85,000, just as it would be in a bank or building society

• Plenty of credit unions partner with companies to provide payroll deduction schemes. This means you save directly from your wages. This is proven to improve employee wellbeing, reduce stress, and improve productivity.

See our video intro to today’s brief for the OMBLES here:

About the brief partners:

Zync Digital

We are a digital marketing agency, working exclusively within the credit union and ethical finance sectors. We’re passionate about furthering the message of credit unions, via social media, paid online advertisement, blogs, content strategy and email marketing. Find out more about us.

SMCU

We are a community based credit union that provides savings accounts and loans to the people of South Manchester. We aim to promote responsible lending and borrowing. We look at loan applications with care and support our borrowers if they get into financial difficulties. We continuously make a positive difference to the lives of our account holders. Find out more about us. 

Links

Zync Digital

South Manchester Credit Union

Find Your Credit Union

One Minute Brief of the Day: Create posters to promote @AlliottGlobal. An international alliance of independent law and accounting firms working across the world #TogetherAsOne.

Today we’ve got a brilliant brief with a great prize on offer for today’s winner! We’re excited to see how the OMBLES take on the challenge to produce quick-fire creative ideas that capture trusted professionals working Together as One around the world. The brief coincides with a rebrand that reflects the values that have made them successful, trustworthy and which drive their day to day work.

BRAND VALUES                                                                                                          

• Generous – We share knowledge, insights, and opportunities

• Caring – We view our Members as a kinship of professionals

• Open – We celebrate the rich culture & diversity our alliance brings

• Ambitious – We are driven to help our Members succeed.

One Minute Brief of the Day:

Create posters to promote @AlliottGlobal. An international alliance of independent law and accounting firms working across the world #TogetherAsOne.

Tweet your entries to @OneMinuteBriefs & @AlliottGlobal with the hashtag #TogetherAsOne

Prize: £200 cash prize

About Alliott Global Alliance:

Founded in 1979, and with 180 member firms in 80 countries Alliott Global Alliance is an alliance of independent, law, accounting, and specialist advisory firms, working across the world together as one. Each of our Members share a common goal: to learn and share knowledge, resources and opportunities to make the world smaller and their businesses stronger.

Together as One

Pioneers in the alliances market, we saw an opportunity to work Together as One across the world as independent firms. We saw the potential for learning and sharing knowledge, resources and opportunities and for making the world smaller and our businesses stronger. Since 2004, law firms and other specialists have joined the Alliott Global Alliance family, creating a unique value proposition for business and professional advisors.

Not just an alliance. But one global family Since those early days, we have grown into the world's sixth largest global multidisciplinary alliance. Accounting, tax, audit and since 2004, law and other specialist advisory firms have joined our ranks. Alliott Global Alliance has become a kinship of professionals, supporting and learning from each other. We support each other's success with professionalism and a personal touch.

We are not just an alliance, but one global family. We are Alliott Global Alliance.

We are here Whether you’re a future leader. Or experienced hand. A progressive law firm. Or a forward-thinking accounting practice. In New York or Nairobi. Large in London. Or small in Sacramento. We are here.

Find out more here: alliottglobal.com

See our story on the video below:

One Minute Brief of the Day: Create posters to show our support of the Emergency Services and celebrate #999Day!!

Today, 9th September is Emergency Services Day across the United Kingdom.

And ,we want the OMBLES to show their support for those that look after us and celebrate #999Day with lots of fun, positive and creative posters. We can’t wait to see what everyone comes up with!

Please tweet your posters to @OneMinuteBriefs and @999Day with the hashtag #999Day

999 Day is a Government backed official day to show your support for our 999 heroes past and present. It is also aimed at promoting the work 999 personnel do, promoting career and volunteer opportunities in the NHS and emergency services, to promote efficiency and is an opportunity for emergency services to engage with the communities they serve.

 The main national 999 Day event was due to take place in Belfast, Northern Ireland, but was cancelled due to the Coronavirus. We will instead hold the main national 999 Day event in 2021 in Belfast. Despite the coronavirus, the media and social media campaign for 999 Day will be going ahead on 9th September 2020.

ABOUT EMERGENCY SERVICES DAY

Emergency Services Day (also known as 999 Day) is a Government backed national day across the UK. It is backed by the Prime Minister and First Ministers of Northern Ireland, Scotland and Wales. 999 Day is your chance to support the heroic men and women of the NHS and emergency services.

#999Day promotes the work of the emergency services, promotes using the emergency services responsibly, educates the public about basic lifesaving skills, and promotes the many career and volunteering opportunities available.

Volunteers are an essential part of the emergency services family and they play a core part in keeping Britain safe. 999 volunteer roles include; Special Constables, Retained Firefighters, NHS Community Responders, St John Ambulance, RNLI, Search and Rescue and Coastguard volunteers.

The Emergency Services Day:

• Promotes our 999 heroes who serve / have served.

• Promotes career and volunteer opportunities across the emergency services.

• Promotes using the emergency services responsibly.

• Educates the public on essential life-saving skills.

• Promotes emergency services charities and the work they do.

• Promotes campaigns being run by frontline emergency services.

Who’s behind the 999 Day?:

Tom Scholes-Fogg is the Founder and CEO of the Emergency Services Day. He decided to set the day up after discovering that there was no annual day across Britain to honour our 999 heroes. Tom then secured the support of then Prime Minister, Theresa May, who backed his vision. The 999 Day has seen HM The Queen, HRH The Prince of Wales, HRH The Duke of Cambridge and many others promoting the 999 Day and visiting first responders. Tom is also a police officer within a major English police force, and is the Founder and CEO of the UK’s 999 Cenotaph.

Keith Fraser is the Deputy CEO of the Emergency Services Day. He served as a senior police officer and is currently the Chair of the Youth Justice Board of England and Wales, having been appointed by the Lord Chancellor and Secretary of State for Justice in April 2020. Keith is also Chair of the 999 Cenotaph.

One Minute Brief of the Day: Create posters to encourage business leaders to work together to safely, carefully and confidently bring their teams back into working environments. #BetterTogetherMCR

Today’s brief is an exciting and topical one that is designed to help Manchester, the home of One Minute Briefs.

Just before the lockdown we (OMB) were looking at offices of our own in the City Centre until things changed. But now we’re once again on the lookout for some space to build from. It’s great to have the ability to work remotely. But to grow and really have that team bond, being around other people is important.

Technology allows us to work from home but also has it’s limitations. I feel communication and productivity is also so much better in person, and wellbeing improves when you get yourself out there rather than spend too much time at home.

And, coincidentally, today is our first film-shoot of 2020 at MediaCity. We’re delighted to be back doing shoots, talks, events and social campaigns under our umbrella company, the Bank of Creativity.

We’ve all seen the current calls to get people back into working environments. We know some people are raring to get back out there and some not so much.

That’s why we’re looking for creative ways to communicate how we can get back out there safely and effectively, whilst feeling positive about the future.

We want ideas to help get businesses working together… to get us all back working together!!

Because we really are better, together.

Our campaign needs to be a bold and confident rally cry for business leaders to actively address leading their teams back into the city centre – safely but confidently.

We can’t build back this city from our kitchen tables or garden offices in the suburbs. We’ve seen hospitality initiatives helping people to feel comfortable to go out socially and now we want to make sure that the same happens to help people get back into their working environments in the safest ways possible.

We’re excited to see the OMBLES working together to help communicate this in positive ways. It’s a challenging one but with the right message, we can begin to get back to where we were and move forward.

Please tweet your submissions to @OneMinuteBriefs, @RDPRTweets, @OBIproperty & @BruntwoodUK with the hashtag #BetterTogetherMCR

Prize: £200 cash prize to today’s winner.

We want to remind businesses that cities thrive because of the people and it’s the people that put the heart and the financial stability into the city centre.

Tone of voice is 

• As always, Manchester looks after its people, we’re not going to let you down  

• As a city we are invincible together and we need to be together

• Can’t be cavalier but we can be confident and we have empathy but we can’t have inertia

BACKGROUND:  

A group of Manchester city centre business leaders are working together to call on peers to actively encourage and support their teams in an imminent return to the city centre to ensure its economic recovery.

Created by Sir Richard Leese, the newly formed Business Sounding Board, chaired by Bruntwood CEO, Chris Oglesby, comprises leaders from across each key city centre industry including hospitality, hotels, music, events, education, social enterprise, property and the  creative and digital sector.

Says Chris Oglesby: “We obviously understand the need to counter a safe return with individuals’ concerns around health and safety in offices and access to the city centre via different methods of transport. Within the steering group we have professionals who can support and advise business leaders to ensure that they are able to practically and emotionally support their returning workforces.

“Over the next month we will be sharing our strategy with business leaders across the city with a view to get Manchester City Centre up and running again throughout the working week. We have seen massive impact on the night time and weekend economy on the back of schemes such as “Eat Out to Help Out” and there is no doubt that thousands of people are comfortable in resuming social activities. However, this is just not reflected in the numbers of people in our city centre during the day mid-week. Our business leaders can really help to change that.”

“It goes without saying that the city’s eco-system is broken without a confident and collective return to work and that an economic recovery for the city - and millions of people who rely on that eco-system -  is impossible without a shared impetus to get this city moving again.” 

• Brief ran in partnership with @RDPRTweets, @OBIproperty & @BruntwoodUK.

One Minute Brief of the Day: Create posters to promote our upcoming event #OMBLive7

Today’s brief is one I hope ALL the OMBLES will get involved in. It is to help us spread the word about the first ever annual OMB to be held online. With everything going on at the moment, our only option was to host the event on Zoom. I didn’t want to postpone it as I want to make sure the OMBLES of the Year get their trophies, certificates and the chance to win the OMB tournament. This helps all of the international OMBLES to take part too. The more the merrier!!!

So it’s down to you. How would you promote our event now it’s on Zoom!!

Tweet your entries to @OneMinuteBriefs with the hashtag #OMBLIVE7 & event link https://www.eventbrite.co.uk/e/omblive7-lockdown-edition-tickets-118355435293

Prize: The winner will receive special recognition with the submission being shown and rewarded during the online event.

Link to tickets:

https://www.eventbrite.co.uk/e/omblive7-lockdown-edition-tickets-118355435293

There are two types of ticket available. One is for general admission and one includes an optional contribution towards the OMB awards & giveaways that will take place, as well as the overall event organising. There is a ticket limit so please be quick to avoid missing out.

About:

#OMBLIVE7 : Lockdown Edition

01/10/2020 @ 7:30pm

We welcome you all to an evening of quick-fire creativity with Live One Minute Briefs, tournament finals, one min talks from the OMBLES & industry figures, OMB Awards ceremony + a talk & Q&A with our Founder & Creative Director, Nick Entwistle.

Dress Code: Prepared for the Party (OMB Tees welcome!!)

Beers and JagerOMBs at the ready!

We're looking forward to welcoming all of the OMBLES to the 7th annual One Minute Briefs event! We've hosted our events in Manchester & London before... but this year we're heading online!

Nothing beats our real-life meetups but with the current situation, we've decided to hold this year's event on Zoom. On the plus side, our followers from around the world can join in the fun and take part. We hope to see you all there and welcome some newbie OMBLES on board too.

Check out a video from one of our previous events here:

https://www.youtube.com/watch?v=x69MQ7ejKLQ

You can see more of what we do here:

twitter.com/oneminutebriefs

bankofcreativity.co.uk/one-minute-briefs

facebook.com/oneminutebriefs

instagram.com/oneminutebriefs

One Minute Brief of the Day: Create posters to help @AndrewG14U launch his brand new start-up @Simterest1 #Simterest

Remember this guy? ↓↓↓

We ran a brief for #DateAndrew which was hugely successful, resulting in date offers from around the world. Narrowed down to 10 between Blackpool and Wrexham!

And he loved it so much that he’s BACK to ask for the help of the OMBLES for his brand new start-up venture Simterest!! Andrew, who designed the billboard and Simterest app, obviously knows a thing or two about getting a date but this time it’s not about him, it’s about how he can help others do the same and all the benefits of Simterest!

It would be amazing if we could all get behind this one with lots of fun, quickfire ideas to help Andrew get his idea off the ground and show that there is finally a fantastic NEW way to meet people with Similar Interests and show that this is the best thing since Facebook, Twitter and Tinder!

Tweet your entries to @OneMinuteBriefs @Simterest1 & @AndrewG14U with the hashtag #Simterest

Give them a follow too!

Prize: £100 cash prize for today’s winner!!

Points you can include

• A new app and website unlike any other (in a new category of its own)

• Available for everyone: single, married or in a relationship

• Meet new people locally and anywhere around the world with Similar Interests

• This is going to take the world by storm when people find out how good this really is

About

Before lockdown: 1 in 5 relationships started online. Since lockdown: that figure has escalated!

But 'swipe right' dating apps have a reputation of being used for ‘hook-ups’ and casual affairs.

It has been long overdue for something different, far better, more special and substantial. Current online dating is a 'meat market', but now with the Simterest app, it is the online equivalent of 'meet at a Deli!'

Simterest is a fantastic way of connecting with new people with Similar Interests, locally, or anywhere in the world, whether you are 16 or 100, single, married or in a relationship!

You can search for up to 3 Interests at a time (even search by occupation). Then select distance, up to 1500 miles radius from any location in the world of your choice!

To complete your search, you can filter by gender, sexuality, ethnicity, marital status and star sign. Also by age range, height, if they have children, or want (more) children, if they drive, smoke or drink. And religion, dietary choices and if they have any pets (and what kind) are all part of the filter too!

You can post an introduction video on your profile. There is even a Video Wall where you can post your own videos for everyone to see, anywhere in the world. Names are displayed underneath each video which link directly to each user's profile.

With Simterest, there are no expensive monthly subscriptions or upgrades unlike many apps. Simterest is free to reply to messages if you're not the original sender. And you can easily earn lots of free credits just by inviting friends to join, when they join using your referral code!

Here's just an example:
     If you'd like to meet “a Doctor, from your chosen location, who is Gemini or Sagittarius, in a certain age range, who drives, doesn't smoke, is an occasional drinker, who is a Spiritualist and a Vegetarian, and who likes Doctor Who and Harry Potter”
… then you could find exactly who you are looking for on Simterest!

Quoting from Simterest's promo video “I still haven't found what I'm looking for … I have now!”

Download Simterest now! 

Available now on: Google Play Store, Apple App Store, and on the web: Simterest.net

Twitter: @Simterest1

One Minute Brief of the Day: Create posters to promote #InclusiveSkincare with @MonroeSkincare #SkincareWorthSharing

Today we are once again collaborating with legendary Creative Director Tiger Savage and serial entrepreneur Will King. With an incredible new inclusive brand and an amazing prize to be won, we’re excited to see how the OMBLES take on this one with their brilliant quick-fire creativity.

We’re looking for ideas that bring to life the idea of totally inclusive skincare in the form of posters, designs, GIFS, sketches and more…

Remember to tweet your entries to @OneMinuteBriefs and @MonroeSkincare with the hashtags #SkincareWorthSharing, #InclusiveSkincare & link to monroeskincare.com

Prizes:

Winner: £250 cash prize

2 x Runners-Up: £125 worth of products off the website.

About Monroe:

SHAREABLE, DEMOCRATIC, INCLUSIVE, DIVERSE, SIMPLIFIED SKINCARE

FOR PEOPLE – you, me, she, he, they

FOR SKIN – every type, every colour, every age

FOR EVERY, FOR ONE, FOR EVERYONE: MONROE

Gender is… social, cultural; beyond biological

Skin colour is… defined as genetic, degrees of melanin, adapted to geography, culturally freighted

Identity is… personal, judged, often misunderstood

Skin is… the 20 sq ft that keeps us together

MONROE is skincare for everyone

MONROE is… a skincare range that started life as mens’ skincare that women loved to use

MONROE is… skincare worth sharing. It saves space on your shelf, saves time in your life.

MONROE is… recyclable with glass bottles and foil-free paper cartons

MONROE is… simplified, scaled-back and multipurpose. Cleanses and refreshes, protects and defends skin, styles hair and scents the body. 6 products, 4 for skin, 1 for hair, 1 fragrance.

MONROE is… paraben free

MONROE is… Made in Britain

MONROE IS… SKINCARE WORTH SHARING

https://monroeskincare.com

https://twitter.com/monroeskincare

https://www.instagram.com/monroe.skincare/

https://www.facebook.com/MonroeofLondon/

Behind Monroe

• MONROE was... originally launched as a men's grooming range by photographer Gareth Boden who in 2019 enlisted the creative directorship of Tiger Savage.

• MONROE is… Tiger Savage, one of the world’s leading female advertising creative directors with a 25-year career leading teams at global advertising agencies. Her iconic campaigns include creating ‘The Lynx Effect’ and for Vogue.com as well as work for clients including BA, Adidas and Coca-Cola. Tiger is co-founder of Savage & King, a boutique creative and strategy agency; previous clients have included Musto, Ralph & Russo and mental health charity pro bono clients.

• MONROE is… Will King who launched the King of Shaves brand in 1993 and its first product, a game-changing shaving oil. He bought shave.com for just £18 in 1995 and 27 years on, King of Shaves has delivered more than 15bn smooth faces – and other body parts, world-wide. He was awarded an Honorary Doctorate DUniv by the University of Portsmouth in 2015 for services to Engineering and Entrepreneurship.

Create social media posters that encourage people to save water at home and really value the water coming out of their tap with @AffinityWater #Tapchat

Today we’ve got a fun campaign with an important message in collaboration with our friends at Hubbub and Affinity Water. There’s a great cash prize to be won and we’re looking forward to seeing all the creative ideas in response to today’s exciting brief!!

Brief: 

Create social media posters that encourage people to save water at home and really value the water coming out of their tap. #TapChat

Tweet your entries to @OneMinuteBriefs @hubbubUK and @AffinityWater with the hashtag #TapChat

Prize: £100 cash prize for today’s winner!

About the campaign

2 in 3 people don’t think they can save water despite secretly admitting to habits like leaving the tap on when brushing their teeth. A lot of people don’t see the UK as being water stress, especially in the South East being the driest area and demand is increasing. With hotter summers, really high water use and a growing population we’re all going to have to work hard to make sure that we can avoid water shortages in the future. We need a major shift in the way people think about the water that comes out of their taps, to make the most of it and show gratitude for all the amazing things water does for us. 

This is no mean feat. A lot of people think that because the UK has a rainy reputation and so much of the planet is water the amount they use isn’t an issue. 

Environmental charity Hubbub have been working with supply company Affinity Water for a while experimenting with fun & creative ways to get people to look at the water coming out of their taps a little differently and now they want your help. They want to find new ways to talk to people about water and why we need to all do our bit to use less at home. We want to see all sorts of different funny, creative and attention grabbing ideas….

And, that’s where the OMBLES come in! We’d like to see all of your quick-fire concepts, designs, posters, sketches and more to encourage the public to save water and join the #TapChat

For more info visit here: https://www.affinitywater.co.uk/

About Hubbub & their solution:  

Hi from Hubbub! We design campaigns that inspire ways of living that are good for the environment. Our campaigns tackle environmental issues, from food waste to microfibres and (almost) everything in between. 

Our vision is that we live in a world where everyone is an environmentalist, whether they realise it or not and try to find ways to help people’s lives run smoother, save money, keep fit and look after the planet. We’ve tried as many different ways as you can think of to talk to people about water use and it’s been a tough nut to crack. Can you find a way to help people save water without making them feel bad about themselves? 

Over to you OMBLES!!!

One Minute Brief of the Day: Create ads that positively re-envisage, extend or amend current or past ads/campaigns to be more inclusive to the LGBTQ+ community with @Outvertising #InclusiveAds

We’re pleased to share our second collaborative One Minute Brief with Outvertising today and give our community another opportunity to show how creative they can be and join together as one in support of an important message on the mutually beneficial power of inclusivity within the creative industry.

We can’t wait to see the results of today’s brief. Get involved!!!

Tweet your entries to @OneMinuteBriefs and @Outvertising with the hashtags #InclusiveAds & #OutvertisingAwards

Prizes:

1. Submissions will be discussed during the Outvertising social Zoom call on the 13th July - an open forum where the audience can join and gain insight into the Judges perspective and considerations on what makes great inclusive advertising. 

2. The winning submission will receive the 'Outvertising Accelerator Award' at the Outvertising Awards event later in the year (17th September). Alongside other awards celebrating ‘done’ ads and campaigns that have been more inclusive of LGBTQ+representation), it’ll be highlighted through industry press and the Outvertising network.

3. Outvertising will work with them to explore the idea potentially becoming realised in some way with the featured brand (inc. mentorship, approaching the brand & possible channel sponsorship etc).

One Minute Brief of the Day:

Create ads that positively re-envisage, extend or amend current or past ads/campaigns to be more inclusive to the LGBTQ+ community with @Outvertising #InclusiveAds

We’re looking for creative messaging through sketches, scamps, GIFs, designs and more to illustrate how ads/campaigns can be made more inclusive without detriment, and rather benefit! It doesn’t need to be perfect, we’re here to foster positive attempts and learning for the community, industry, brands and beyond.

We are looking for positivity (building/evolving, not attacking brands), to illustrate how great advertising can be more inclusive too - something we can all get behind.

It’s a great opportunity for the OMBLES to show our support for this amazing initiative in lots of different creative ways that show inclusive creativity is do-able and can make comms even better. More authentic and reflective of society and universal truths.

You can reimagine an existing/past ad or campaign, whilst also being more inclusive.The previous brief was about ‘why’ we should all make more inclusive ads, this is about illustrating the potential of how it can be done positively!

Some examples to think about could be to augment ads with only hetro or gender ‘normative’ protagonists/stories … 'hetro-normative' romance/love ads (e.g. perfume), sexualised/idolised people (e.g. Diet Coke break), or ads that depict family 'norms' (e.g. Oxo gravy family dinner), or different stories of success (e.g. getting the girl/ the job/ the acceptance/ the mortgage).

Some categories are perceived as making the least effort according to the C4 ‘Inclusivity in Advertising’ Report - so you could also consider reimagining/ augmenting an automotive or finance or electronics goods ad more inclusive!

About Outvertising

We are the not-for-profit LGBTQ+ advertising advocacy group.

We are all industry volunteers on a mission to drive LGBTQ+ equality.

We are here to promote more, positive LGBTQ+ representation in advertising.

We are also here to promote positive LGBTQ+ role models.

We are here to agitate, educate, demonstrate and celebrate all things LGBTQ+ in ad land.

https://www.outvertising.org/

FYI - in case you missed it, here are some of the facts and insights behind WHY this all matters in advertising:

Because diversity and inclusion is for the whole year, not just Pride month. Our ads need to reflect this.

The ads should encourage/remind the creative industry to be more inclusive for the LGBTQ+ community and drive reappraisal of unconscious biases against LGBTQ+ inclusion in their advertising campaigns.We want each of us and the industry to realise our choices have real societal impact and make a real difference creatively. This, in turn, will have a positive effect on business.Now is the time to seize the opportunity and take responsibility for their part in making the advertising world a more inclusive place.

Ads aren’t diverse & inclusive enough:

‘Inclusivity in advertising’ by C4 report https://s3-eu-west-1.amazonaws.com/c4-cp-assets/corporate-assets/2019-10/Channel%204%20-%20Inclusion%20%26%20Diversity%20Insights%20-%20October%202019.pdf shows how little minority groups are portrayed in adverts as the lead (only 1%). The average adult sees a minority (disabled/lgbt/minority ethnicity) as lead character only once every 2.5days.

LGBT feature in only 3% vs being (at least) 6% of the population… although if you look at Tinder, 1in 5 of matches are now ‘queer’! https://www.gaystarnews.com/article/one-in-five-tinder-matches-are-queer-as-more-young-people-open-up-to-lgbt-dating/  (With uplift in people across age groups increasingly not identifying as 100% heterosexual (YouGov2018 study) e.g. over half of young people (18-25)in 2018.

Diversity is a fact (are they seen?), whilst Inclusivity is more of a feeling - most don’t feel representative as one LGBT+ person remarked in the study “there’s more than one way to be gay”.

Cliches/Tokenism isn’t the way ahead and minorities are felt to be seen most often only in montages of different people. 

Ads don’t reflect society enough

Only 25% think ads reflect all groups in society

Only 32% think ads reflect modern society

Yes it’s hard, but it’s worth it

Even the audience get that it’s hard to show the often ‘invisible’ (whether mental issues or sexuality/gender without explicit mention)

BUT it benefits us all. - increases positivity towards brands trying to feature minorities. (e.g. 63% of people feel more positive towards brands who include LGBT+ people)

D&I in ads DOES MAKE A DIFFERENCE!

https://www.glaad.org/blog/glaad-and-procter-gamble-study-finds-exposure-lgbtq-images-media-and-advertising-leads-greater

https://www.thedrum.com/news/2020/05/28/media-representation-driving-lgbt-acceptance-says-pg-study

72% of respondents who had been exposed to LGBTQ people in the media were more likely to be comfortable learning a family member was LGBTQ, compared to those who had not (66%).

80% of respondents who had been exposed to LGBTQ people in the media say they are supportive of equal rights for LGBTQ people when compared to the respondents who had not recently seen LGBTQ people in the media (70%).

For more info and insights about LGBTQ+ inclusive advertising, download the Outvertising Guide from https://www.outvertising.org/outvertising-download