One Minute Brief of the Day: Create witty social content to shed light on the injustice of the energy industry raking in £420 billion in profits.

BREAKING:

A new investigation finds energy companies have made a combined £420 BILLION in profits since the start of the energy crisis… while we’ve all been struggling to pay our bills. Turn the spotlight on this scandal with your witty social content this #AprilFuelsDay - anything from posters and memes to gifs and videos.

The companies range from oil and gas producers such as Shell (who alone has made £84.5 billion!) through to lesser-known firms paid to get energy around the country (who have collectively made £30 billion in the process). All whilst struggling households have fought just to keep the lights on, built up crippling debt, or even died because their homes were too damp and cold.
More info on the investigation, which was conducted by our partners End Fuel Poverty Coalition, can be found here and here.

One Minute Brief of the Day

Create witty social content to shed light on the injustice of the energy industry raking in £420 billion in profits while the country struggles to pay their energy bills this #AprilFuelsDay

You can enter as many times as you like. Just make sure you tweet to @OneMinuteBriefs and @38Degrees with the hashtags #AprilFuelsDay & #AprilFoolsDay

Don’t forget to include your Twitter/X handle in the corner of your submissions.

Prizes

  • Winner: £300 cash

  • 2nd place: £200 cash 

  • 3rd place: £100 cash 

To Consider

  • Use our fonts, and 38 Degrees logo above if you wish.

  • Where possible, use our brand colour palette below.

  • Keep it PC - no swearing please!

  • Below is an example of the kind of content we’re looking for!

About Us

38 Degrees is a community of more than a million people who take small actions on issues they care about, which all add up to something bigger, a movement for a better Britain for everyone who calls our country home.

Our Website

https://home.38degrees.org.uk/ 

Our Socials

One Minute Brief of the Day: Create posters to promote #TheWheelTrimShady art installation as part of the @SKTownOfCulture Weekender 23rd-24th March.

We’ve been working on an art project for the last few months and our art installation is unveiled tomorrow as part of a Stockport Weekender that has art exhibits and events happening across the town. I’d love to see how the OMBLES bring this to life with creative posters that bring it to life in lots of fun ways.

Puns welcome. And, Eminem references!

Shortlist and winners will be announced across the weekend!

One Minute Brief of the Day:

Create posters to promote #TheWheelTrimShady art installation as part of the @SKTownOfCulture Weekender 23rd-24th March.

Tweet yours to @OneMinuteBriefs and @SKTownOfCulture with the hashtag #TheWheelTrimShady

Enter as many times as you wish. Deadline 6pm GMT. Remember your Twitter handle in the top-left corner of your entries.

Prize: £50 cash for today’s winner and your very own bespoke art piece created to your chosen theme.

About the project:

Will the Wheel Trim Shady please stand up?

Stockport-born artist, reinvents the wheel trim for Stockport Town of Culture

A local artist has breathed new life into a frequently discarded object to showcase in a huge art installation for the Stockport Town of Culture Creative Weekender.

His wheely colourful pieces are currently on display in an exhibition at Stockport War Memorial Art Gallery, as a warm-up to the larger, outdoor installation at Merseyway, which will be part of events and celebrations happening across the town centre at the Stockport Town of Culture Weekender on 23rd and 24th March.

Exhibition Instagram Reel: https://instagram.com/p/C27EeXaoIPc/

Nick, from Bredbury, started the side-project after spotting a discarded wheel trim by the side of the road and saw it as an opportunity to combine his love of art and cars in a unique way. He began to look out for more to paint in his free time and soon found that it was a way to improve his mental well-being by providing a creative escape from the stressful world of social media and advertising - the industry that he has worked in for over 14 years.

Nick began to see more potential in the wheel trim project and created an Instagram page featuring a gallery of his final photographed pieces, along with pictures and video reels documenting the behind-the-scenes progress of each piece of artwork.

As the project grew, so did the need for more hubcaps. Nick put a call-out on the ‘Stockport For Sale or Swap’ Facebook page to see if anyone had any lying around in their garages or sheds. Milesmore Tyres, of Hazel Grove, got in touch to say they had a huge stockpile of wheel trims that could be transformed.

As the project gathered momentum on social media, Stockport Town of Culture did a shout-out offering support for creative commissions that could engage the local community and Nick shared his ideas to grow the campaign, joining forces with the local art community to create a stunning piece of up-cycled wall art out of something unwanted.

Nick, a former Stockport College student, said: 

“With every project I do, I think of a line that someone once said to me…’What’s the best that could happen?

I believed I could turn a silly art project, that my mates thought I was mad for doing, into something much bigger. I invited local artists to take part and paint a wheel trim and was blown away by the response. From ceramics, to poetry, from acrylic paint to collage, you’ll find that each wheel trim has a unique design and its own personality. I even hope that one day the Real Slim Shady will do a piece of art to share as part of our exhibit.

As momentum grew, I was even invited to decorate the main stage with the art at the British Motor Show. It’s been hard work to get this far, but the huge support of Stockport Council, the local art scene and trades has been incredible.”

Local art groups including Grit Studios, Stockport Art Guild and Vernon Mill Artists have all submitted wheel trim artwork for this Creative Commission, but it’s not just Stockport artists that have taken part. 

Local community organisations have also been involved; ‘Pursuing Individual Excellence’ @pieuksocial had their young people take part in a workshop hosted by Nick, as did ‘Make Build Grow’ @makebuildgrow whose SEND young people were able to show off their love of cats through art. And, to encourage people to check for lumps in support of @breastcancernow, @lindi.kirwin created a breast-themed wheel trim. 

Once completed, each wheel trim created by the art and community organisations is finished off with a coat of lacquer donated by Rooney’s Body Shop.

Wheel trims created by Nick, local groups and artists will be exhibited in the huge external installation at Chestergate Taxi Rank, built with help from FenceWays, in time for the Big Weekender, featuring exclusive collaborations with various local artists. 

You can currently see a selection of the wheel trims on display at Stockport War Memorial Art Gallery, along with a taster of some of the other Stockport Town of Culture Creative Commissions.

Check out the full album at instagram.com/TheWheelTrimShady 

Local Artists who have created pieces as part of the project:

Event Link:

https://www.onestockport.co.uk/townofcultureevent/stockport-town-of-culture-weekender/

"Finding the OMB community has been life-changing for me" - Guest Blog Post by @HannahHasIdeas

I happened upon One Minute Briefs around two years ago when searching for ways to merge my love of design and copywriting. My journey to it started back in 2020, when I lost all three of my events-based part-time jobs overnight. Suddenly faced with a yawning stretch of time at home (semi-comforted by a thin blanket of furlough before I was eventually made redundant), I spent those first few weeks deciding how I could use this time fruitfully.

I had always wanted to learn design but could never justify the cost of the software when I couldn’t guarantee I’d ever have time to use it. This, it seemed, would be my chance.

By the end of March I had forked out the eye-watering amount to download Adobe for the first time, and spent the next year giving myself an intensive youtube/Skillshare-based education.

Having spent so much time learning in isolation, I became hooked on online competitions to validate my efforts. Bottle covers, T-shirts, notebooks, posters – if there was a design competition, I would enter it. But there was never any sense of community in these one-off brand events. My fellow competitors remained faceless and often only the winning entries (of which mine was never one) would see the light of day.

It's easy to become disheartened as a beginner, as all the successful people you see seem to be in an unobtainable league of their own. You forget that all of them started somewhere, and that this awkward fumbling stage is a rite of passage.

What I didn’t know I needed was less pressure to be perfect and more opportunities to play.

This, I believe, is why I instantly clicked with One Minute Briefs. It’s such a welcoming, non-judgmental community where every idea is given equal consideration. It feels like creatives from all over use it as a kind of mental-gym where they can give their imagination a daily workout. As all entries are reposted, they’ve created this beautiful symbiotic relationship where the community inspire, and are inspired by, each other.

After a few months of entering, I could see both my ideas and my ad design style improving. A few months after that I had my first prize win. Skip ahead to today I’ve had two more prize wins from Kind and Woolmark, both with concepts I’m extremely proud of. Given every prize brief has around 200 unique entries, to make it to the top 3 feels like a huge achievement and is never something I will take for granted.

Even now I can never tell which ideas will get the best reception – often the simplest ones that come to me just before the deadline end up doing well. It’s shown me that I actually thrive working to a deadline as my mind literally starts racing to get to that good idea. My silly, pun-based entry that ended up winning me a month’s supply of Kind bars came to me, inconveniently, just before I had to leave the house and was one of the fastest mock-ups I’ve ever made.

Ultimately though, it’s the support and encouragement of the people who enter OMB that has helped me overcome my imposter syndrome. My design and copywriting skills have come so far since 2020, and I’m insanely thankful that there is a space like OMB where I can get a chance to practice and showcase them. Though I can’t enter as much as I would like (in the intervening years I also trained to become a primary school teacher, a profession that leaves famously little free time) on the occasions that I do, I invariably feel creatively fulfilled.  

OMB has introduced me to incredible people, sparked other opportunities and given me the confidence to imagine a more creative future for myself. For that, I will be forever grateful.

x.com/hannahhasideas

One Minute Brief of the Day: Create posters that capture and promote the essence of #IdeasFest2024 as the Glastonbury of the business world blending the spirit of a festival with business.

Ideas Fest isn't just a conference in a field; it's an experience where learning meets leisure and fun, and networking evolves into lasting friendships. This is where likeminded entrepreneurs and business leaders come together in an engaged and relaxed setting, sparking connections that lead to friendships, collaborations, investments, and mentorship opportunities. We’ve seen the magic happen right from our very first festival. Ideas Fest is an investment in you as a business leader and a smart, deductible business expense. 😉

One Minute Brief of the Day:

Create posters that capture and promote the essence of #IdeasFest2024 as the Glastonbury of the business world blending the spirit of a festival with business. We encourage you to let your creativity run wild and submit as many entries as you wish.

PRIZES:

1st Prize: Four tickets to Ideas Fest + £250 cash!!!

2nd Prize: A pair of tickets to Ideas Fest!!!

Winning and standout entries may also be highlighted on Ideas Fest's social media platforms.

Tweet your entries to @OneMinuteBriefs & @ideas_fest with the hashtag #IdeasFest2024 and link to ideasfest.uk

Get creative with impactful headlines and visuals!

About:

The most fun and unique business event imaginable!

Step into Ideas Fest, an event rapidly gaining acclaim as the ‘Glastonbury for Business.’ Located in a picturesque venue little under an hour from London, Ideas Fest transcends the typical conference format, blossoming into a vibrant celebration of innovation, ambition, connection and visionary thinking.

Ideas Fest is more than an event – it’s a catalyst for change, a meeting point for the brightest minds, and a celebration of entrepreneurial passion.

See the schedule here.

Links:

https://ideasfest.uk/

https://www.facebook.com/ideasfestuk

https://twitter.com/ideas_fest

https://www.instagram.com/ideas_fest/

WINNING CRITERIA:

The most compelling submissions will truly embody the essence of Ideas Fest as the business world's Glastonbury.

Feel free to use logos and images below in your entries if you wish.

One Minute Brief of the Day: Create billboard-style posters to raise awareness of alcohol-free beer brand Lucky Saint and reach those who wish to celebrate AND moderate this #StPatricksDay.

Is there a Saint’s day more associated with drinking than #StPatricksDay?

This year, alcohol-free beer brand Lucky Saint would like you to create billboard-style posters to raise awareness for the brand and reach those who wish to celebrate AND moderate this #StPatricksDay.

In 2018 Lucky Saint’s Founder, Luke, had a thought: what if all the occasions on which we drink beer could come with, or without alcohol. Alcohol-free beer was nothing new, but great tasting alcohol-free beer? That would be a revelation. What followed was two years of research and development to create Lucky Saint’s Alcohol-Free Superior Unfiltered Lager, finally rewarding those not drinking with the beer they deserve.

We believe the greatest reward of drinking is the social connection, not the alcohol, the pinnacle being a pint enjoyed with friends. That's why we launched Lucky Saint on draught in 2020, we're now pouring in thousands of pubs.

One Minute Brief of the Day:

Create billboard-style posters to raise awareness of alcohol-free beer brand Lucky Saint and reach those who wish to celebrate AND moderate this #StPatricksDay.

Tweet your entries to @OneMinuteBriefs & @LuckySaintBeer with the hashtag #StPatricksDay

Get creative and enter as many times as you like using impactful headlines and visuals!

Prizes

WINNER - £100 + a year subscription of Lucky Saint and a Lucky Saint merch bundle

Runner-Up – A 6 month subscription of Lucky Saint and a Lucky Saint merch bundle

3rd Place – A case of Lucky Saint 

To Consider:

  • Use our fonts and Lucky Saint logo provided if you wish.

  • Keep it in our brand colour palette below

  • We are now available on draught in over 1000 pubs nationally, people can find their nearest Lucky Saint pint with our tap map. We would love to see you to incorporate our tap map where possible. https://luckysaint.co/pages/find-lucky-saint-on-draught

  • Lucky Saint's consumers are mostly moderators - it's not about saints and sinners - so make sure your idea isn't too preachy.

  • We love a holy reference here and there, but think pepper not splatter.

  • Saintly language only – no swearing. 

Our Winner

The winning ad will feel uniquely Lucky Saint and will help us advertise Saint Patrick’s Day as an inclusive day to be celebrated, whether drinking alcohol or not.

Our Website:

luckysaint.co

Our Socials:

IG - @luckysaintbeer

Facebook – luckysaintbeer

X – luckysaintbeer

Feel free to use our font and the product images below in your submissions if you wish.

One Minute Brief Moments of Positivity: My OMB Journey...by Craig Williams

If life were a Hollywood movie, the first time I discovered One Minute Briefs (OMB) would be one of those sliding door moments filled with rousing music and a dramatic close-up.

But life isn’t like that. In truth, I can’t really remember how I found OMB. All I can say is I am glad I did.

Roll back to September 2021 and the horrible period of time that Covid had brought to us all. At work, I had pivoted almost instantly from a publication and marketing designer to a webinar technical expert. I was happy to do so, anything to stay employed during that tumultuous time, especially as my first child had recently been born.

However, this wasn’t creatively fulfilling. And when OMB appeared on my radar, I knew it was a way to fill that gap and I should get involved.

Money was a factor. It’s a bit of a shame to admit that now as OMB is so much more than just the prize briefs but it was a huge Coca-Cola Freestyle brief that first drew me in.

There were over 1,200 entries and I made the shortlist. While I didn’t win a prize, this was the creative validation I’d been missing. I was thrilled and hooked on OMB for the next four months.

My first shortlisted entry

More prize briefs and shortlists followed and then came the fun briefs. For me, these are the ones that can really stretch your imagination and creativity. With the prize briefs you’re often given some assets or a starting point, but with the fun briefs you can go in any direction you want. Plus you can pretty much guarantee it’ll be for something you’ve never considered advertising before. #DogCoats anyone?!

I created around 120 entries for over 50 briefs in four months. But then, in January 2022 I suddenly stopped.

Looking back, this was because life was returning to some sort of normality and having been working at home since March 2020 I felt like my focus needed to be elsewhere.

However, in hindsight I should not have stopped with OMB. As the name suggests, it genuinely can only take a minute to enter and while I do often take a bit longer, just taking that moment for a creative spark every day can really help you to grow as a designer, copywriter, marketer – whatever your talent.

So for nearly 18 months I watched from afar. Then in July 2023, I returned to the fold. I submitted an entry for a fun brief (#NoNonsenseAds) and was chosen as one of the winners. Having only ever been selected as a winner once before, it was a very welcome return. And what an incentive to continue.

My first entry on returning to OMB for #NoNonsenseAds

And continue I did. From July 2023 until now (it’s March 2024 at time of writing), I’ve submitted over 450 entries, been selected as a fun brief winner over 50 times, been on multiple prize shortlists and won three cash prizes (for itsu, OceanSaver and Kellogg’s Crunchy Nut).

I’ve entered every brief so far in 2024. At time of writing that’s 48 of them, with 128 entries. Some (most, if I’m honest) are pun based, some text only, some have used AI-generated images, some exclusively Photoshop – this variety is why OMB is so useful as a creative. It allows you to improve and learn skills that you may not get a chance to experience in a usual 9-5 job.

But if that sounds daunting or you don’t have expensive designer software, don’t be put off! There’s no age or talent limit, OMB really is open to everyone. Whether you use Photoshop, Canva, a pen and paper (Sharpies in particular are our friends) – whatever your tools, get involved and who knows what might happen. After all, it only takes a minute!

Since returning to OMB in 2023, I put my more frequent wins down to two things. One, I have made a real effort to be a better designer and creative thinker than I was in 2021. Two, I learn so much from the OMB community.

It’s not an exaggeration to say I find the community inspirational. Every weekday you’ll see something that will make you laugh, or think ‘how did they do that’ and the great thing is you can just ask. The community is very friendly and approachable and in my experience loves to offer advice.

The other habit OMB really helped me to break is the idea of not sharing work until it is 100% done. Like many creatives I would hold onto something until it felt perfect. The honest truth is that done is always better than perfect.

OMB teaches you to fight the urge to withhold and emphasises that any idea is worth putting out there. No matter how rushed or silly you may think it is. Some of my most reacted-to posts surprised me. And some you’d expect to do well might not – but that’s a valuable lesson too.

Some of my favourite fun brief entries (#SwearJars, #Sprouts, #Microwaves, #PancakeDay, #RoofRacks and #Nachos)

I've enjoyed it so much I wanted to get more involved and since January 2024 I have been an ambassador for One Minute Briefs (an OMBassador). This means singing the praises of OMB to anyone who will listen – an easy task!

If anyone reading this has any questions about OMB I’d be happy to talk. I cannot recommend it enough and it is something that’s known in the creative industries. I had a few job interviews at the start of the year and all the people I spoke to had heard of OMB.

On the job front, after a bit of reflection I have decided to become a full-time freelancer. I’ve worked as an in-house designer for 15 years and One Minute Briefs has played a huge part in making the decision to switch to solely freelance.

To mention the community again, even though I haven’t met people in person yet, so many have been a huge help on LinkedIn and other platforms in sharing and commenting to raise awareness of me and Bandbox Design (my freelance gig) to whole new audiences.

Huge thanks too have to go to Nick, the founder of OMB without whom none of this would ever have happened, and Maeve, the social media legend, for keeping the show on the road and giving us all a brief to look forward to at 9am every weekday.

Get OMB on your X/Twitter feed too and join in!

Follow me for OMB: https://twitter.com/craigraphic
Work with me: https://bandboxdesign.com

Me in my OMB merch wearing glory

One Minute Brief of the Day: Create posters that remove the nature from iconic music album artwork and/or famous artist & band names to get them involved in the #WorldWithoutNature campaign

On World Wildlife Day (Sunday 3 March), some of the world’s best-known brands will look a little different, as they join a global movement to rally against the emptiness of a world without nature. 

As part of WWF’s #WorldWithoutNature, brands, NGOs, sports teams and schools from the UK and around the globe will remove images of nature from their branding across digital platforms. 

The aim is to drive awareness of nature loss by prompting audiences to look twice at well-known logos which, for one day only, are empty of iconic nature images. The eye-catching digital activation is the chance for brands to raise awareness about the planet’s rapid loss of biodiversity among their own followers. 

Some of the brands and clubs confirmed to take part this year include Air Wick, Aston Villa FC, Carlsberg, Dove, Gymshark, Hull City FC, Leicester Tigers, Liz Earle Beauty Co, Norwich City FC, Old Mout Cider, On The Beach, Sale Sharks, ScottishPower, Swansea City FC, West Bromwich Albion and Wolverhampton Wanderers, among others. 

From leaves and plants to kangaroos, wolves, lions, tigers and the iconic panda in WWF’s own logo, many global species will vanish from our favourite brands for the day. Brands with no obvious nature in their logo are still able to take part by removing colour from their logo for the day. 

The campaign, now in its 4th year with over a billion impressions so far, was sparked by an inspired OMB submission by none other than Ze Anwar, who is a key member of One Minute Briefs and an important OMBassador for the community.

And today, we’re taking the campaign in a different direction.

We’ve got sports, we’ve got brands.

But wouldn’t it be amazing if we got the music industry involved?

Imagine Taylor without the Swift…

Doja without the Cat…

Snoop without the Dogg…

Stone without the Roses…

Or what about famous album artwork with the nature removed?

One Minute Brief of the Day:

Create posters that remove the nature from iconic music album artwork and/or famous artist & band names to encourage them to get involved in the upcoming #WorldWithoutNature campaign on World Wildlife Day, 3rd March.

Tweet your entries to @OneMinuteBriefs & @WWF_UK with the hashtag #WorldWithoutNature

Tag the artists and bands in your entries! Get them seen. Maybe they will even take part this Sunday?

  • Remember your Twitter handle in the top-left corner of your entries. Deadline 6pm GMT.

Prize:

WINNER receives £100 cash!!

Background:

Global wildlife is under threat

In the UK and around the world, nature is in crisis. Global wildlife populations have plummeted by an average of 69% since 1970. Here in the UK, we've lost 70% of our ancient woodlands, our rivers are polluted, and our wildflower meadows are almost gone.

We can’t survive in a #WorldWithoutNature.

But there is hope. In the UK, concern about climate change and the environment is a top issue for the public. [1] We know that most people UK care about our environment, and together we can turn things around. Along with thousands of others across the nation, #WorldWithoutNature is a chance to take a stand for our natural world.  

Kate Norgrove, Executive Director of Advocacy & Campaigns at WWF, said: “We hope that our #WorldWithoutNature campaign will shine a light on the fact that nature both here in the UK and around the world is in crisis.  We need people, now more than ever, to come together and help bring our world back to life.  We are so grateful to many of the world’s best-loved brands and sports teams taking part and highlighting what a world without nature could really look like if we don’t act now.”

Russell Jones, general manager – marketing & commercial growth at Wolverhampton Wanderers FC, said: “Wolves are proud to be supporting World Without Nature again this year, removing the wolf from our crest on World Wildlife Day as a simple way to show how important nature is to all our lives, and what we stand to lose if it’s gone.

"As a football club, we care deeply about the planet, particularly the habitats of wolves which are disappearing at an alarming rate in many parts of the world, and we know this is important to our fans too.

"We’re working hard to reduce our club’s environmental impact and hope today’s initiative inspires more people to take action for nature."

Sam Johnson, Head of Marketing for Carlsberg, said: “Carlsberg is a brand that is strongly committed to protecting the environment. That’s why we’re removing excess packaging from our small packs and improving the sourcing of the ingredients that go into our beer, as well as working in partnership with WWF to help UK farmers implement water-sensitive farming methods. As part of our ongoing partnership, we’re proud to be supporting WWF’s #WorldWithoutNature campaign by removing the hop leaf from our iconic logo for the day, across our social media channels.”  

About #WorldWithoutNature

WWF’s #WorldWithoutNature activation was originally the brainchild of One Minute Briefs, having been first created on World Wildlife Day in 2020. 

Brands are invited to participate on the day by editing the nature out of their logo, updating their social media profiles and posting about their support for the for #WorldWithoutNature.

#WorldWithoutNature brings together all those who care about the climate and biodiversity crisis and will show global leaders the strength of individual voices calling for a safe, nature and climate-positive world. This requires their urgent action now for the sake of the planet’s health, and our own.

For more information about #WorldWithoutNature visit World Wildlife Day: 3rd March | WWF

About WWF:  

WWF (World Wide Fund for Nature) is a global environmental charity, and we’re bringing our world back to life. With nature in freefall, we’re urgently tackling the underlying causes that are driving the decline – especially the food system and climate change. And we’re finding solutions so future generations have a world with thriving habitats and wildlife.

It’s a huge challenge, but there is hope. We’re working globally with governments, companies, communities and others who have the will to act and the power to transform our world. We’re using our ground-breaking scientific research, our global influence, and the backing of our many supporters to make sure the natural world’s vital signs are recovering by 2030.

WWF. Bringing our world back to life.

Find out more about our work, past and present at wwf.org.uk 

One Minute Brief of the Day: Create posters to celebrate #LeapDay by incorporating cereal/breakfast-related pun or idioms #LeapingIntoCrunchyNut #TheTroubleIsTheyTasteTooGood

Leap Day you say? More like an extra 24 hours to leap into the Great Taste of Crunchy Nut! With an eye and mouth-watering combination of peanuts and honey and its trademark golden crunch, it’s the UK cereal category’s No.1 Taste Brand. 

First dreamt up at Kellogg's Manchester Factory, Crunchy Nut itself was born during a Leap Year (1980) – how Nuts is that? Therefore, we want to invite the OMB community to join us in this Double Commemoration of Crunch.

One Minute Brief of the Day:

Create posters to celebrate #LeapDay by incorporating cereal/breakfast-related pun or idioms #LeapingIntoCrunchyNut #TheTroubleIsTheyTasteTooGood

Examples of Some Nutty Puns! 

  • Leap into the Great Taste of Crunchy Nut 

  • February 29th – A cereal-ously good day  

Get creative and enter as many times as you wish. Do it in a visually exciting way while making your entries uniquely Crunchy Nut and have fun! 

Remember your X handle in the corner of your entries. Deadline 6pm GMT. - Don't Leap us hanging with your entries! 

NOW TO SHARE ON YOUR SOCIALS…

  1. Tweet your entries to @OneMinuteBriefs with the hashtags #LeapingIntoCrunchyNut #TheTroubleIsTheyTasteTooGood

  2. We’d also love you to share your entries to @OneMinuteBriefs & @KelloggsCrunchyNut on Instagram via posts and stories.

  3. As well as the above, you can also post on Facebook and tag in @OneMinuteBriefs & @KelloggsUK

PRIZES:

1st Prize: £300 cash!!

2nd Prize: £200 cash!!

3rd Prize: £100 cash!!

Winning and shortlisted entries could also be featured on the Kellogg’s UKI/Crunchy Nut social channels.

DOs

  • Use the Crunchy Nut assets & colour palette. See below.

  • Keep it simple, single-minded and fun.

DONTs…

  • Make direct comparisons with competitor cereal brands

  • When using the Crunchy Nut logo and pack, do not: change it's colour; stretch or squeeze; rearrange it's position; add elements to it; remove any part of the logo; hang any elements to it;

  • No rude or offensive puns

WINNING CRITERIA

Best posters will be unique and feel unmistakably Crunchy Nut. They will clearly help us celebrate the leap day in a simple and fun way. 

Socials:

Instagram: https://www.instagram.com/kelloggs_crunchy_nut

Facebook: https://www.facebook.com/KelloggsUK

T&Cs here.

One Minute Brief of the Day: Create posters to celebrate the launch of the new @KnoopsChocolate ‘Drinks Configurator’ app.

It’s time to get creative with choccy again… that’s right, previous partner KNOOPS are back, this time celebrating the launch of their new app. For all you lucky OMBLES, there are some amazing cash and chocolatey prizes to be won!

One Minute Brief of the Day:

Create posters to celebrate the launch of the new @KnoopsChocolate ‘Drinks Configurator’ app.

Tweet your entries to @OneMinuteBriefs & @KnoopsChocolate with the hashtag #KnoopsApp & link to knoops.co.uk/pages/loyalty-app

Remember to include your Twitter/X handle in the top left-hand corner of your submissions. Enter as many times as you like. Deadline 6pm GMT.

We’d also love you to share your entries via stories and posts to @KnoopsChocolate on Instagram and LinkedIn!

Prizes:

1st place: £200 cash + exclusive VIP access to the app (including free drinks at Knoops!) 

2nd & 3rd place: £50 gift card for Knoops and a selection of Knoops goodies

ABOUT THE KNOOPS NEXT GENERATION ‘DRINKS CONFIGURATOR’ APP 

Knoops, the maker of expertly-crafted chocolate drinks, has launched a ‘next generation’ app that will enable customers to tailor and pre-order their favourite bespoke chocolate drinks on their smartphones.   

The brand offers customers a range of barista-prepared hot chocolate, chocolate milkshakes and iced chocolate from a menu of over 20 different strengths and styles of chocolate to create bespoke chocolate drinks.  

Customers can use the app to take them through the ‘Knoopology’ crafting process within seconds, with a choice of over three billion unique variations across an extensive range of curated chocolates from across the world, as well as alternative milks and additional flavourings from fresh orange zest to chilli.  The app will offer helpful tasting notes and detailed information on all the different chocolate drinks and coffee on offer.  Knoops’ chocolate flakes can also be purchased online using the app, as well as in store and through trusted partners. 

The team at Knoops has worked with software and app specialist Arch to develop the advanced functionality to provide the best user experience. 

The app gives loyalty reward points as you would expect, but it is also a fabulous drink configurator as it takes you through step by step, the ordering process (of choosing your % chocolate, your milk and any flavour additions such as herbs, fruits or spices)

Not only does our new app allow you to collect points, to be redeemed in the form of delicious chocolate drinks - it also enables you to order on the app, taking you step-by-step through the Knoopology process, to order the perfect drink for you - saving time in the queue.

Customers can download the app in the App Store here and on Android here. 

“I am delighted to see how intuitive the configurator is and how simple the ordering process is. Many of our customers still enjoy the counter interaction with our ‘chocolate sommeliers’ in store but the app-based system now offers customers the same personalised experience for when they might be pushed for time.”
— Jens Knoop, Founder of Knoops

The Knoops concept:

The Knoops concept is based around a carefully curated % menu which offers chocolates to suit every taste and mood. We find joy in helping you to discover your perfect chocolate drink, and encourage experimentation with different % chocolates and flavours in a process we call ‘Knoopology’. This process is simple; choose your chocolate %, milk, and extra flavours like sea salt, orange zest or chilli to be made into a hot chocolate, milkshake or iced chocolate.

The Knoops story:

Our founder Jens Knoops has had a strong relationship with chocolate since his childhood in rural Germany. In 2013, he decided to share his passion and opened the first Knoops store in Rye, East Sussex.

Since then, Jens has gone on to open more Knoops stores, built a team of chocolate lovers around him, developed an at-home range of chocolate flakes, and even released a chocolate cookbook.


The art of Knoopology:

Knoopology is the art of crafting your perfect chocolate drink, not just in our stores, but at home too.

Think of the process like an experiment; first, choose from our range of ten different % chocolate flakes. Then, pick your milk - dairy and plant-based all work to make hot and cold drinks. Finally, prepare any extras to add - a pinch of sea salt or some freshly grated orange zest are good starting points.

There truly is a Knoops to suit every mood.

Find out more:

https://knoops.co.uk/

https://knoops.co.uk/pages/our-story

https://knoops.co.uk/pages/the-knoops-loyalty-app

Find Knoops on social:

https://twitter.com/KnoopsChocolate

https://www.facebook.com/KnoopsChocolateBar/

https://www.instagram.com/knoopschocolate/

Below is a selection of imagery from the app which you can use in your submissions if you wish!

One Minute Brief of the Day: Create posters that explains why #MerinoWool is the ultimate performance fibre and why no other fibre can match all of its impressive and unique benefits. @Woolmark

Mother nature got it right with Merino wool.

It’s thermoregulating, odour resistant, breathable, warm, natural, renewable, biodegradable, soft, recyclable. But Merino wool is sports best kept secret; because of our traditional, cosy image we often get overlooked.  Sure, we might not be right for the sweaty gym, but we are perfect for outdoor adventures and performance.

That’s why we have joined forces with the incredible OMBLES to help us create posters that will catch the eye of sports brands used to working with synthetic fabrics that try to imitate wool’s natural benefits.

One Minute Brief of the Day:

Create posters that explains why #MerinoWool is the ultimate performance fibre and why no other fibre can match all of its impressive and unique benefits.

Tweet your entries to @OneMinuteBriefs & @Woolmark with the hashtag #MerinoWool

Deadline 6pm GMT. Remember to add your Twitter handle in the top-left corner of your entries.

Prizes:

WINNER: £400 cash!!

RUNNER-UP: £200 cash!!

+ the opportunity to see your work brought to life on billboards & seen by sports fans nationwide.


About Merino Wool:

Australian Merino wool is the world’s finest and softest wool in the world. Its natural benefits are so great that no other fibre - natural or man-made - can match it.

Australia also produces other types of wool, suitable for products such as wool bedding and home interiors, but it’s Merino wool that is most-suited for luxury clothing, high-performance sportswear and next-to-skin apparel.

Fashion designers love this unique fibre for its quality and versatility - nothing else feels like Merino wool, looks like Merino wool, or wears like Merino wool.

  • The most comfortable wool in the world

    Finer than human hair, Merino wool can be softer than cashmere and is gentle on even the most sensitive skin.

  • Natural, Renewable and Biodegradable

    Wool is 100% natural, 100% renewable and biodegradable. Wool, by nature, is a circular fibre.

  • No microplastics, unlike synthetics

    Wool is biodegradable so does not contribute to microplastic pollution in our oceans or on our land.

  • Breathable & thermoregulating

    For clothes that perform as hard as you do, Merino wool reacts to changes in body temperature keeping you warm when it's cool and cool when it's hot.

  • Moisture wicking

    Merino wool fibres absorb large quantities of moisture vapour then move it away to evaporate into the air, keeping sweat away and rain at bay.

  • Odour resistant

    Sweat less, smell better. Merino wool actually locks away odour molecules, which are only released when washed. 

Find out more about Merino Wool:

https://www.woolmark.com/fibre/what-is-merino-wool/

You can also check out the video below:

Who are we?

We are Woolmark; we are the global authority on wool. The Woolmark brand represents a commitment between woolgrowers, brands and consumers on the authenticity and quality of the fibre that connects us. 

WHAT WE DO

As a not-for-profit organisation we work alongside Australia’s 60,000 woolgrowers to research, develop and certify Australian wool. We encourage and unite the entire supply chain, by: 

  • Connecting, inspiring and educating

  • Guaranteeing wool fibre quality

  • Collaborating with like-minded brands

  • Championing the wool fibre's eco-credentials

Web & Social Links:

https://www.woolmark.com/performance/

https://www.woolmark.com/fibre/

https://www.facebook.com/TheWoolmarkCompany

https://twitter.com/woolmark

https://www.instagram.com/thewoolmarkcompany/

https://www.youtube.com/WoolmarkOnline

T&Cs here.

One Minute Brief of the Day: Create posters that encourage people to download Communion and save their first £1 today!!

We’re under constant pressure to spend every penny we have. Wherever we go, whether online or off, we’re bombarded with ads, bills, offers, quick fixes. It’s little wonder we feel so anxious and trapped by money.

We know we should save, but don’t know how to take the first step or build a saving habit that sticks.

One Minute Brief of the Day:

Create posters that encourage people to download Communion and save their first £1 today!

Tweet your entries to @OneMinuteBriefs & @communionsaves with the hashtag #CommunionSaves and #SavingIsFreedom + include the link https://apps.apple.com/gb/app/communion/id6449966272

Remember to include your Twitter/X handle in the top left-hand corner of your submissions. Enter as many times as you like. Deadline 6pm GMT.

You can also share your entries via stories and posts to @communionsaves on Instagram!

Prizes:

1st place: £250 in cash!!!

2nd place: £100 in cash!!

3rd place: £50 in cash!

About Communion:

At Communion we believe that saving is an act of defiance against that cycle of financial disempowerment. It’s a two-fingered salute to a world intent on taking your money.

Using behavioural science and proven wealth-building techniques, Communion is a new app that makes it as easy as possible for people to start and continue saving so that it becomes a consistent behaviour, and something that they actually enjoy doing.

  • We've created a daily saving ritual where customers come into the app every morning and save £1 a day - we’ve built this ritual using behavioural science to embed powerful long-term money habits that make saving as addictive as spending

  • We offer our members a daily money meditation from experts to help them take control of the role money plays in their life

  • We also offer market-leading returns of up to 9.94% AER by giving our members ways to boost their interest rate and unlock bonus rewards as they save

The product:

The Communion app has three key areas / interactions:

  1. The daily saving ritual where a member ‘pushes’ £1 into their Communion saving account;

  2. A roughly 1-minute audio money meditation to help members take control of the role money plays in their life;

  3. A Money tab where a member can see their savings grow

Assets:

We launched Communion with a film created in partnership with Uncommon:

Below are some other visuals and guidelines you can use in your entries.

Font (to be used in ALL CAPS) available to download here.

One Minute Brief of the Day: Create posters to promote @MissingPeople's Digital Search Heroes Initiative to under 35’s, asking the public to share local missing appeals & to lookout in their area.

Every 90 seconds, someone is reported missing in the UK. In response, we have launched our Digital Search Heroes initiative asking members of the public to share missing appeals and keep an eye out in their area.

Around 170,000 people are reported missing each year in the UK. Anyone can go missing. It could be a friend, a loved one, or a co-worker. It could even be you, battling a personal crisis. Some of the most common reasons for going missing are mental health and financial problems. When people go missing, they are at high risk of homelessness and coming to harm. National Crime Agency figures show that the number of people dying while missing has increased year on year for the past three years, with suicide the most common cause.

That is why today we’re teaming up with the OMBLES to better raise awareness of missing appeals across the country.

One Minute Brief of the Day:

Create posters and videos to promote @MissingPeople's Digital Search Heroes Initiative to under 35’s, asking members of the public to share local missing appeals and be on the lookout in their area.

Tweet your entries to @OneMinuteBriefs & @MissingPeople with the hashtag #MissingPeople

Remember to include your Twitter handle in the top left-hand corner of your submissions. Enter as many times as you like. Deadline 6pm GMT.

You can also share your entries via stories and posts to @MissingPeople on Instagram!

WINNER: Missing People merch + the opportunity to have your idea shown on billboards and social ads nationwide


Key statistics and figures:

  • Someone is reported missing every 90 seconds in the UK  

  • Almost 170,000 people are reported missing every year  

  • There are 320,000 reported missing incidents every year 

Key statistics and figures:

  • Missing people: of the 170,000 people reported missing nearly 97,000 are adults and more than 70,000 are children  

  • Missing incidents: of the 320,000 reported incidents, more than 130,000 incidents are adults and almost 190,000 incidents are children  

  • Looked after children are at high risk of being reported missing. 1 in 10 looked after children are reported missing compared to 1 in 200 children. Looked after children who are reported missing will be reported on average 6 times  

Most of the people who are reported missing may be experiencing some kind of vulnerability or risk. This can be exacerbated by being missing, particularly where someone goes missing more than once.  


What is ‘missing’?
There is not one multi-agency definition of missing, however for definition for police is “anyone whose whereabouts cannot be established will be considered as missing until located, and their well-being or otherwise confirmed.” 

About Missing People

Missing People is a national charity that exists to ease the heartache experienced by those missing someone, and to help people who are away from home, find their way back to safety.

Our vision

For every missing child, adult and family left behind find help, hope and a safe way to reconnect.

We provide free, confidential support, help and advice by phone, email, text and live chat, including the opportunity to reconnect. We also coordinate a UK wide network of people, businesses and media to join the search for the estimated 170,000 people who go missing each year.

Our work and services

  • A free and confidential helpline, available 7 days a week for missing people and their families;

  • Family support, including telephone counselling;

  • Runaway Helpline, supporting children and young people who are away or thinking of leaving;

  • Supporting missing people with returning and reconnection;

  • Receiving anonymous sightings and passing to police;

  • Case publicity to help families and police appeal and search for a missing person;

  • Specialist ‘SafeCall’ service for children and young people, and their families, experiencing exploitation;

  • Services, consultancy and training for professionals working with missing people and their families;

  • Research into links between missing and specific issues;

  • Campaigning and lobbying on behalf of missing people and their families

Find us on socials:

https://www.missingpeople.org.uk/

https://www.facebook.com/missingpeople.uk

https://twitter.com/missingpeople

https://www.instagram.com/missingpeople.uk

Find Out More/Other Links:

Digital Search Heroes - Missing People

https://www.missingpeople.org.uk/for-professionals/policy-and-research/information-and-research

https://www.missingpeople.org.uk/wp-content/uploads/2023/06/Missing-People_New-Strategy_v3.pdf

https://www.missingpeople.org.uk/wp-content/uploads/2024/01/SC-BRD-003-Missing-People_brand-guidelines.pdf

One Minute Brief Moments of Positivity: Why I Love Being An OMBLE...by Arietta Knežević

The tale of my OMB journey begins last summer. With a full-time job and less than a month until my daughter and I would get on a one-way flight from the UK to Croatia to join my husband, things were chaotic to say the least. 

I was gradually emptying a two-bedroom house alone between school runs and work, all the while fighting with mountains of red tape and paperwork.

You’d think the last thing I needed was another thing to do.

But when I opened LinkedIn on July 18th and saw that a former colleague had liked a post from a page called One Minute Briefs, my curiosity was piqued. It was a collaboration with Auto Windscreens, and I decided to give it a go.

I was working as a content marketing executive, and happened to already have Canva open for another project. 

So I opened a new file, and my first ever OMB entry was born:

Unsurprisingly, I didn’t win.

But I was immediately embraced by the community, especially a lady called Lynne, who I’ve since come to realise is the unofficial OMB hype man, who cheered me on and made me feel proud of my creation.
I started submitting OMBs when I thought I had good ideas for the briefs, and became increasingly fond of the community.

It became a bit of a hyperfixation fairly quickly, and as the stress around moving and troubles at work became overwhelming, the moments spent creating OMB entries became the highlights of my day. I started entering briefs even if I didn’t have a decent idea, partly to challenge myself, but mainly because they were flashes of pure fun and creativity, reminding me why I love marketing and keeping me from going into a full neurodivergent burnout.

My first winning brief was a poster for the Barbie movie, and although it wasn’t one of the coveted prize briefs, and I shared the winners’ title with several other OMBLES, I was over the moon!

Then, suddenly, I was brought crashing back down to Earth.

A few days before the big move to Croatia, I got the news that the company I worked for was closing down. Thankfully, I could be kept on as a contractor, but at almost half of the wage I was paid before. Between that and the stress of the move itself, my mental health took a real nosedive. 

I stepped back from OMB to use the little energy I had left to move and try to settle into my new home, but after a few weeks, I felt the pull to return to OMBling and opened X to see that day’s brief.

It was as if I never left - Lynne was there to like and repost my entry, Sean’s signature sketches were all over my feed, and I was retweeted and cheered on by the official OMB page.

It was then that I realised how wonderful OMB truly is.

I mean, I’d loved it since day one, and still think it’s an absolutely genius way to provide effective advertising for clients while boosting the confidence and portfolios of the OMBLES.

But it’s so much more than that.

It’s a community, inspiring each other’s creativity, meeting everyone with positivity, and treating each other as friends rather than competition.

So when Nick put out a call for new OMBassadors at the start of the year, I knew I had to get in touch. 

Truth be told, I was in a worse position than I was when I first found OMB.

I lost my job just days before Christmas, and there was a real threat of my family being indefinitely separated again if I didn’t find some form of income quickly.

I was scared, anxious, frustrated and lost.

But OMB was there again, providing a very welcome and much-needed bit of fun and positivity, and the least I could do was reach out and help become a part of bringing that joy to other OMBLES, old and new.

I have since made headway with a few work opportunities, with one freelance opportunity being a direct result of my OMB entries, and things are looking up.

But whatever happens in the future, come rain or shine, one thing is for certain:
I’ll always remember I’m an OMBLE!

Arietta Knežević

@AH_Knezevic

One Minute Brief of the Day: Create posters to promote that there's no time like the present & encourage people to check their balls this Christmas. @RCTCharity #JingleBalls

It's the most wonderful time of the year - a Robin Cancer Trust and One Minute Briefs collab!

This time we want you to bring joy, love, and our life-saving message to all mankind!

We want you to get people to check their balls this Christmas with #JingleBalls

Whether it's a poster, a poem, a pun - or a Christmas jumper - we want you to go big, ballsy and balls-out with your ideas!


We want you to have as much fun as possible - but let's not forget the serious message behind it all; Testicular Cancer is 96% curable if caught early, but signs & symptoms are often ignored due to embarrassment - our mission is to raise awareness of the signs & symptoms, encourage monthly self-checks, and to break down the stigma of talking about balls!

One Minute Brief of the Day:

Create posters to promote that there's no time like the present & encourage people to check their balls this Christmas. @RCTCharity #JingleBalls


Tweet your entries to @OneMinuteBriefs and @RCTCharity with the hashtags #TesticularCancerAwarenessMonth and #TalkingBollocks

Enter as many times as you wish and remember to add your Twitter handle in the top-left corner of your entries. Deadline 6pm GMT

Prizes:

£150 cash prize for the winner, with Billy's Ballbags Merch & RCT Goodie Bag.

Testicular Cancer stats:

  • Testicular cancer is 96% curable if detected early – meaning men surviving 5 years or more

  • 2,400 people are diagnosed with testicular cancer every year in the UK – that’s more than 6 per day

  • Incidence rates have increased by more than a quarter since the early 1990's

  • Testicular cancer is the most common cancer in men aged 15-45 - with the highest rates in men ages 30-34

Signs and symptoms:

  • Lumps

  • Hardness

  • Swelling

  • Pain

  • Heaviness

How to check your balls:

The best time to check your balls is during, or just after, a hot bath or shower. This is when your balls are relaxed, making it much easier to check.

Follow these 5 steps:

  1. Check one testicle at a time using both hands (it is normal for one testicle to be slightly bigger than the other)

  2. Gently roll your testicle between your fingers and thumb (do not squeeze!)

  3. Your Epididymis (sperm cord) is attached to your testicle and may feel tender when you are checking yourself

  4. Feel for the signs & symptoms of testicular cancer (or anything not normal for you)

  5. Repeat every month

Find out more here: https://www.therobincancertrust.org/testicular-cancer

About The Robin Cancer Trust

We are the UK's germ cell cancer community. Our mission is to stop young adults dying from germ cell cancer - we do this through raising awareness with our life-saving cancer campaigns, engaging young adults with our digital education programmes & empowering the germ cell cancer community across the UK.

Since 2012, we have reached tens of millions of people online, engaged with hundreds of thousands of people in the community, and delivered life-saving educational talks to over 100,000 young adults in schools, colleges & businesses across the region.

The Robin Cancer Trust was founded in 2012 by the Freeman family following the untimely death of their son and brother, Robin Freeman, aged just 24.

Robin was diagnosed in the prime of his life in 2011 with a Mediastinal Germ Cell Tumour (a grapefruit-sized tumour in his chest). Following 10 months in treatment, including several rounds of chemotherapy and a stem-cell transplant, he was told there was nothing else his medical team could do. He passed away surrounded by his loved ones on December 10th 2011.

His family promised him that ‘he would never just be a photograph on the wall’ and that something good would be born of his tragedy. Robin inspires us to raise awareness, reduce embarrassment and save young lives through the early detection of germ-cell cancers.

Other links:

https://www.facebook.com/TheRobinCancerTrust/

https://twitter.com/rctcharity

https://www.instagram.com/rctcharity

Feel free to use any of the icons below in your submissions if you wish!

One Minute Brief of the Day: Create book cover designs/concepts for @DominicMcGregor’s upcoming book ‘I’m never drinking again’.

One Minute Brief of the Day:

Create book cover designs/concepts for @DominicMcGregor’s upcoming book ‘I’m never drinking again’.

Tweet your entries to @OneMinuteBriefs & @DominicMcGregor with the hashtag #ImNeverDrinkingAgain

Enter as many times as you like. Deadline 6pm GMT. Remember to add your Twitter handle on the top-left corner of your entries…

We’d love to see your designs mocked-up or even on the shelves amongst the best-sellers!!

Prizes: The winning design will receive £250 cash!!!

About:

Entrepreneur Dominic McGregor is publishing a book in 2024.

The book is called:

“I’m never drinking again”

How to stop drinking, so much and change your relationship with alcohol.

The book covers serious topics but is also light-hearted

The aim is to recreate that feeling Sunday morning when we say to ourselves “we are never drinking again”

The book is due to publish March 2024.

One Minute Brief of the Day: Create billboard-style posters to promote the @CurrentBody’s LED Light Therapy Face Mask #TheLEDMask #CurrentBodySkin

We’ve got just the brief to light up those faces (and creative brains) of yours today OMBLES. Alongside CurrentBody, it’s your mission to mask up and create posters selling their LED Light Therapy Face Mask. So, let’s all shine a light (infra-red preferably) on this amazing product and get those bright ideas going!

Considerations:

This campaign should sit in the sweet spot between science and emotion. We are experts but the science is only the input - not the output. The output for consumers is emotional. Emotions resonate with our customers. That means there is a sweet spot for CurrentBody that no other device brand is playing in. Have fun with this brief – we would love to see entries that think outside the box!

One Minute Brief of the Day:

Create billboard-style posters to promote the @CurrentBody’s LED Light Therapy Face Mask.

Please tweet your entries to @OneMinuteBriefs and @CurrentBody with the hashtags #TheLEDMask & #CurrentBodySkin

Prizes:

WINNER: £200 CASH + CurrentBody Skin LED Mask!!!

Runner-Up: £50 CASH + CurrentBody Skin LED Mask!!

3rd Place: CurrentBody Skin LED Mask!

Here’s what you need to know about our LED Mask (the most trusted & and proven LED mask on the market):

  • Uses red & near-infrared wavelengths for powerful anti-ageing results in just 10 minutes – it’s smooths lines, brightens complexion & balances skin tone.

  • LED light therapy goes deeper than serums & creams – the light penetrates deep, rejuvenating your skin cells. If brighter, more youthful skin is what you’re looking for, our LED mask should be an essential part of your skin routine.

  • 100% of customers love their LED Mask*

  • 97% agreed skin looks younger

Our customers results say it all…

“So sorry that I didn’t purchase this sooner.”

“My skin is looking clearer and brighter and dark spots are fading…”

“AMAZING RESULTS - I CAN’T BELIEVE IT”

“I love my LED mask! I just put it on for 10 minutes 3 times a week and when I take it off my skin is clear, refreshed and glowing.”

Product shots and guidelines below.

One Minute Brief of the Day: Create posters highlighting why the newly-announced Oil and Gas Decarbonisation Charter sets a dangerous distraction from the #Cop28 process. #NoMoreGreenwashing

We’ve got an important message to get out there today OMBLES and there is a great prize to be won for the winning submission!

Over the past week, COP28 has seen world leaders meeting to address the climate crisis, such as limiting global temperature rise to 1.5 degrees Celsius, helping vulnerable communities adapt to the effects of climate change, and achieving net-zero emissions by 2050.

However, the Oil and Gas Decarbonisation Charter has largely been a greenwashing exercise by the COP President and industry to make it look like they're getting on board for the energy transition and fossil fuel phase out. In reality, the Charter isn't Paris Agreement or 1.5 aligned, it allows companies to set their own net zero targets which they're not held to account to achieve, it repackages existing agreements and pledges, and worst of all - it claims to boldly tackle fossil fuels by excluding 80-95% of the industry's total emissions.
That’s why we’re teaming up with the OMBLES to highlight this greenwashing today and show that more needs to be done!

One Minute Brief of the Day:

Create posters highlighting why the newly-announced Oil and Gas Decarbonisation Charter, which recycles existing pledges, allows Big Oil to set targets they're not accountable for, and excludes 80-95% of industry's total emissions, is a dangerous distraction from the #Cop28 process.

Tweet your entries to @OneMinuteBriefs with the hashtag #COP28 & #NoMoreGreenwashing

Prizes:

WINNER: £300 CASH!!!

Runner-Up: £200 CASH!!

3rd Place: £100 CASH!



What Is Greenwashing?

Greenwashing is the process of conveying a false impression or misleading information about how a company’s products are environmentally sound. Greenwashing involves making an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly or have a greater positive environmental impact than they actually do.



● 50 oil and gas companies signed up to the Global Decarbonization Charter (OGDC) at COP28 in Dubai, including 29 Nationally Owned Companies.

● Under the initiative, the companies pledged to reduce their greenhouse gas emissions. Although it is voluntary and broadly repeats previous pledges made in 2021.

● The agreement sets targets for reducing carbon dioxide and methane emissions, but does not affect oil and gas production or emissions from consumption.



How the charter falls short

The Oil and Gas Decarbonization Charter made several pledges related to reducingemissions and investing in energy systems. However, these fall short of what is needed to reach the Paris Agreement goals of limiting global warming to well below 2°C and pursuing efforts to limit global temperature increase to 1.5°C.

Pledge 1: Reducing emissions

Charter signatories claim to support the Paris Agreement goals and the goal of reaching net zero by 2050.

● These goals set no short term targets, despite the IEA showing that Scope 1 and 2 emissions from oil and gas need to be reduced by 60% by 2030 to remain on track for global net zero emissions by 2050.

● The companies do not commit to cutting back oil and gas activities under the agreement. A report from United Nations experts recommended that oil and gas companies end production, expansion of reserves and exploration for new fields in order to reach net zero emissions. It concluded that “non-state actors cannot claim to be net-zero while continuing to build or invest in new fossil fuel supply”.

● For their goals to be meaningful, and not just pay lip service to the Paris Agreement, charter signatories must also align their lobbying efforts and leave associations that are opposed to Paris-aligned climate policies.



Pledge 2: Investment in energy systems

OGDC members pledged to invest in the energy system of the future.



● Without any quantifiable targets, this promise is too vague to be meaningful and needs to be accompanied by a phase-out date for oil and gas production.

● A new IEA report finds that the industry allocated just 2.5% of its capital expenditure to clean energy 2022 and that this will need to rise to 50% by 2030 in order to align with the Paris Agreement.



Pledge 3: Methane and flaring

Members pledged to achieve near zero methane emissions by 2030.

● Intensity targets do not guarantee overall reductions in emissions if production volumes are increasing. Instead, targets should be set for absolute methane emissions reductions, in line with the 75% reduction by 2030 called for in the IEA

● Previous initiatives, such as the Zero Routine Flaring Initiative launched by the World Bank in 2015, failed to reduce flaring. While flaring intensity has improved as a result of decoupling from oil production, total volumes of gas flaring have not materially declined since 2010. The industry’s own efforts have also not led to sufficient reduction in flaring.

One Minute Brief of the Day: Create posters to advertise OceanSaver’s new laundry detergent capsules. Now available in Tesco! @OceanSaverDrops #OceanSaver

OMBLES! Your challenge is to advertise OceanSaver’s new laundry detergent capsule in Tesco It’s the first and only Ocean-friendly laundry capsule in the UK, so launching in 526 stores of the UK’s largest retailer is a whaley big deal! Not so fun fact - all laundry pods on the market, including the supposedly “eco-friendly” ones, contain ingredients at levels that are harmful to Ocean life? Just check the back of the pack warning. We’ve managed to concentrate our capsule and use plant-based ingredients so it still cleans like the leading brands without harming Ocean life.

One Minute Brief of the Day:

Create posters to advertise OceanSaver’s new laundry detergent capsules. Now available in Tesco!

Please tweet your entries to @OneMinuteBriefs and @OceanSaverDrops with the hashtag #OceanSaver

Deadline 6pm GMT. Remember to include your Twitter handle in the bottom top-left corner of your entries.

Prize:

WINNER: £150 cash!!

About The Product: 

Your laundry can save Ocean life.

Introducing the FIRST & ONLY Ocean-friendly laundry capsule

OceanSaver® Non-Bio Eco Washing Capsules clean as well as the leading brands. Made with powerful plant -based Ocean life friendly ingredients, they clean, remove stains, and freshen every time, even on cold washes (20 degrees) and with zero residue.

Independently tested on all the usual and unusual things you spill on your clothes, including baby food, spaghetti sauce, grass, and blood.

OceanSaver® Non-Bio Eco Washing Capsules are 100% plastic-free and contain zero microplastics. They are hypoallergenic and kind to sensitive skin. Vegan and Animal-Cruelty-Free.

We offer you a gold-plated money back guarantee. Love our product or we’ll refund you and buy you your old laundry product again for free. Become an OceanSaver®. The Ocean Will Thank You

Creative considerations

  • Most people just assume eco-friendly products don't work as well with ones with nasty chemicals. Ours are tested to clean as well as Fairy and Persil Non-Bio.

  • Who thinks about the Ocean when they are doing their laundry? No-one. Until now (mwahaha)

  • We love puns, although they aren't necessary to win. Every little kelps though!

Links:

https://twitter.com/OceanSaverDrops

https://www.instagram.com/oceansaverdrops/

https://www.facebook.com/OceanSaverDrops/

https://www.ocean-saver.com/

One Minute Brief of the Day: Create posters to promote the forthcoming album from Declan McKenna - What Happened To The Beach?

We are very excited to be teaming up with Columbia Records UK today for a very special brief to coincide with the launch of Declan Mckenna’s new track ‘Elevator Hum’ which is lifted from his superb forthcoming new album ‘What Happened To The Beach?’ out February 9th 2024.

We’ve joined forces with Declan to get creative ahead of this exciting album launch and see all your instinctive ideas with the chance to get a great prize and have your work shared by Declan himself! Who knows… it could even feature on billboards! So, make sure you enter this one!

Below is the album track list… feel free to use some of the track titles as inspiration as you bring to life the idea of ‘What Happened To The Beach?’ in all sort of creative ways. The more the merrier.

1. Mystery Planet Pt. 1

2. WOBBLE

3. Elevator Hum

4. I Write The News

5. Sympathy

6. Mulholland's Dinner and

7. Breath Of Light

8. Mystery Planet Pt. 2

9. Nothing Works

10. It Takes 4

11. The Phantom Buzz (Kick In)

12. Honest Test

13. Mezzanine

14. It’s an

15. 4 More Years

16. Mystery Planet Pt. 3

PRE-ORDER THE ALBUM HERE

One Minute Brief of the Day:

Create posters to promote the forthcoming album from Declan McKenna - What Happened To The Beach?

Tweet to @OneMinuteBriefs and @declanmckenna with the hashtag #WHTTB

Don’t forget to include your twitter handle in the top-left corner of your submissions. 11pm GMT deadline.

WINNERS PRIZES:

  • £100 CASH

  • Gig tickets to a UK show

  • Signed vinyl

Check out the album trailer here:

About the Album:

‘What Happened To The Beach?’ is the follow up to Declan Mckenna’s acclaimed second album ‘Zeros’, which debuted at #2 in the UK album chart. The album was recorded in LA and produced by Gianluca Buccellati, best known for his work with Arlo Parks and Lana Del Ray. ‘What Happened To The Beach?’ is a record full of tone and colour, the majority of which was written with no ambition bigger than making people feel good. Musically, it’s a bit weirder and wonky, and the sound of a songwriter enjoying himself and gleefully defying expectations.

“My third album ‘What Happened To The Beach?’ is out 9th February.

My favourite third album yet.

In my top three albums I’ve ever made of all time.

…and I will be going on tour in the UK in 2024!
”
— Declan McKenna

One Minute Brief of the Day: Create posters with @RnfrstAlliance to celebrate their new campaign “We’re All In” whilst inspiring people to reject pessimism & join us in creating a better world.

Hey OMBLES, we at the Rainforest Alliance have an inspiring brief for you!  
You can probably tell from our name that we are really passionate about protecting rainforests and tropical forests. And the “alliance” part is in there too because we take a “we’re all in” approach—bringing together farmers, forest communities, companies, and millions of individuals worldwide to protect our most precious landscapes.

This is no simple task. Connected crises threaten our future—from the climate emergency and biodiversity loss to chronic rural poverty and human rights challenges.

  • Nearly half the Earth’s original forest cover has already disappeared

  • Agriculture drives 75% of deforestation, fueling climate change

  • 80% of those living in extreme poverty are in rural areas

2030 is commonly cited by experts as a potential “point of no return”—making this a critical decade for people and nature.

The good news is the Rainforest Alliance knows what needs to be done—and you are an important part of this change. We understand that for nature to thrive, communities must thrive. That’s why we promote regenerative agriculture, good forest management, human rights, and thriving rural livelihoods in the world’s most critically important natural landscapes.

We’re calling on our alliance to come together to create a world where people and nature thrive in harmony. For individuals, this includes taking small daily actions like sharing this message, buying products with the Rainforest Alliance Certified seal, and demanding better from companies and governments. Our call-to-action is a simple, yet powerful affirmation: We’re all in. 

SO, here’s the (brief) brief:

We all have that little voice in our head saying, “one person can’t make a difference.” But you’re not alone—you’re one of millions of people ready to take on the world’s most daunting challenges with hope and optimism. Join us and let’s make the change we want to see.

Pessimism is out. We’re all in.

One Minute Brief of the Day:

Create posters with international NGO @RnfrstAlliance to celebrate their new campaign “We’re All In.” whilst inspiring people to reject pessimism and join us in creating a better world.

Key points:

  • Be sure to use the tagline “We’re All In” somewhere in your poster.

  • Please ensure to use We’re All In visual and include the Rainforest Alliance’s logo.

  • Check out the Rainforest Alliance brand book. Download here.

How to Submit your entries: 

Please tweet your entries to @OneMinuteBriefs and @RnfrstAlliance with the hashtags #WeAreAllIn & #RainforestAlliance

To win… you must enter on Twitter…but we’d also love you to share your entries via stories and posts to @oneminutebriefs & @rainforestalliance on Instagram! If your account is private, DM your entries so we can see your creativity.

Deadline 6pm GMT. Remember to include your Twitter handle in the top-left corner of your entries. 

Prizes:  

WINNER: £300 cash!!!

Runner-Up: £200 cash!!

3rd Place: £100 cash!

+ Rainforest Alliance goodies for all three winners 

+ Your entry could feature on billboards around the UK!

Font

  • Our font, Poppins, is also available for anyone to use and free to download from Google Fonts here.

  • Black and forest colours are used with light backgrounds and the lime (light green) is used with dark backgrounds.

About the Rainforest Alliance 

The Rainforest Alliance is an international non-profit spanning nearly 60 countries. We partner with farmers and forest communities in many of the world’s most important tropical landscapes—working together to promote land management practices that protect nature while boosting rural livelihoods. We work with companies, big and small, to advance responsible business practices across global supply chains. At the same time, we work with governments and civil society organisations—at both the local and international level—to drive sustainability transformation through strengthened policies. And last but not least, we mobilize millions of individuals to harness their collective power as consumers and make better choices for people and nature. Are you with us?

Find out more: 

https://www.instagram.com/rainforestalliance/?hl=en  

https://www.facebook.com/RainforestAlliance/  

https://www.linkedin.com/company/rainforest-alliance/mycompany/verification/ 

https://www.youtube.com/user/rainforestalliance