One Minute Brief of the Day: Create posters to show our support of the Emergency Services and celebrate #999Day!!

Today, 9th September is Emergency Services Day across the United Kingdom.

And ,we want the OMBLES to show their support for those that look after us and celebrate #999Day with lots of fun, positive and creative posters. We can’t wait to see what everyone comes up with!

Please tweet your posters to @OneMinuteBriefs and @999Day with the hashtag #999Day

999 Day is a Government backed official day to show your support for our 999 heroes past and present. It is also aimed at promoting the work 999 personnel do, promoting career and volunteer opportunities in the NHS and emergency services, to promote efficiency and is an opportunity for emergency services to engage with the communities they serve.

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 The main national 999 Day event was due to take place in Belfast, Northern Ireland, but was cancelled due to the Coronavirus. We will instead hold the main national 999 Day event in 2021 in Belfast. Despite the coronavirus, the media and social media campaign for 999 Day will be going ahead on 9th September 2020.

 

ABOUT EMERGENCY SERVICES DAY

Emergency Services Day (also known as 999 Day) is a Government backed national day across the UK. It is backed by the Prime Minister and First Ministers of Northern Ireland, Scotland and Wales. 999 Day is your chance to support the heroic men and women of the NHS and emergency services.

#999Day promotes the work of the emergency services, promotes using the emergency services responsibly, educates the public about basic lifesaving skills, and promotes the many career and volunteering opportunities available.

Volunteers are an essential part of the emergency services family and they play a core part in keeping Britain safe. 999 volunteer roles include; Special Constables, Retained Firefighters, NHS Community Responders, St John Ambulance, RNLI, Search and Rescue and Coastguard volunteers.

The Emergency Services Day:

  • Promotes our 999 heroes who serve / have served.

  • Promotes career and volunteer opportunities across the emergency services.

  • Promotes using the emergency services responsibly.

  • Educates the public on essential life-saving skills.

  • Promotes emergency services charities and the work they do.

  • Promotes campaigns being run by frontline emergency services.

Who’s behind the 999 Day?:

Tom Scholes-Fogg is the Founder and CEO of the Emergency Services Day. He decided to set the day up after discovering that there was no annual day across Britain to honour our 999 heroes. Tom then secured the support of then Prime Minister, Theresa May, who backed his vision. The 999 Day has seen HM The Queen, HRH The Prince of Wales, HRH The Duke of Cambridge and many others promoting the 999 Day and visiting first responders. Tom is also a police officer within a major English police force, and is the Founder and CEO of the UK’s 999 Cenotaph.

Keith Fraser is the Deputy CEO of the Emergency Services Day. He served as a senior police officer and is currently the Chair of the Youth Justice Board of England and Wales, having been appointed by the Lord Chancellor and Secretary of State for Justice in April 2020. Keith is also Chair of the 999 Cenotaph.

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One Minute Brief of the Day: Create posters to encourage business leaders to work together to safely, carefully and confidently bring their teams back into working environments. #BetterTogetherMCR

Today’s brief is an exciting and topical one that is designed to help Manchester, the home of One Minute Briefs.

Just before the lockdown we (OMB) were looking at offices of our own in the City Centre until things changed. But now we’re once again on the lookout for some space to build from. It’s great to have the ability to work remotely. But to grow and really have that team bond, being around other people is important.

Technology allows us to work from home but also has it’s limitations. I feel communication and productivity is also so much better in person, and wellbeing improves when you get yourself out there rather than spend too much time at home.

And, coincidentally, today is our first film-shoot of 2020 at MediaCity. We’re delighted to be back doing shoots, talks, events and social campaigns under our umbrella company, the Bank of Creativity.

We’ve all seen the current calls to get people back into working environments. We know some people are raring to get back out there and some not so much.

That’s why we’re looking for creative ways to communicate how we can get back out there safely and effectively, whilst feeling positive about the future.

We want ideas to help get businesses working together… to get us all back working together!!

Because we really are better, together.

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Our campaign needs to be a bold and confident rally cry for business leaders to actively address leading their teams back into the city centre – safely but confidently.

We can’t build back this city from our kitchen tables or garden offices in the suburbs. We’ve seen hospitality initiatives helping people to feel comfortable to go out socially and now we want to make sure that the same happens to help people get back into their working environments in the safest ways possible.

We’re excited to see the OMBLES working together to help communicate this in positive ways. It’s a challenging one but with the right message, we can begin to get back to where we were and move forward.

Please tweet your submissions to @OneMinuteBriefs, @RDPRTweets, @OBIproperty & @BruntwoodUK with the hashtag #BetterTogetherMCR

Prize: £200 cash prize to today’s winner.

We want to remind businesses that cities thrive because of the people and it’s the people that put the heart and the financial stability into the city centre.

Tone of voice is 

  • As always, Manchester looks after its people, we’re not going to let you down  

  • As a city we are invincible together and we need to be together

  • Can’t be cavalier but we can be confident and we have empathy but we can’t have inertia

BACKGROUND:  

A group of Manchester city centre business leaders are working together to call on peers to actively encourage and support their teams in an imminent return to the city centre to ensure its economic recovery.

Created by Sir Richard Leese, the newly formed Business Sounding Board, chaired by Bruntwood CEO, Chris Oglesby, comprises leaders from across each key city centre industry including hospitality, hotels, music, events, education, social enterprise, property and the  creative and digital sector.

Says Chris Oglesby: “We obviously understand the need to counter a safe return with individuals’ concerns around health and safety in offices and access to the city centre via different methods of transport. Within the steering group we have professionals who can support and advise business leaders to ensure that they are able to practically and emotionally support their returning workforces.

“Over the next month we will be sharing our strategy with business leaders across the city with a view to get Manchester City Centre up and running again throughout the working week. We have seen massive impact on the night time and weekend economy on the back of schemes such as “Eat Out to Help Out” and there is no doubt that thousands of people are comfortable in resuming social activities. However, this is just not reflected in the numbers of people in our city centre during the day mid-week. Our business leaders can really help to change that.”

“It goes without saying that the city’s eco-system is broken without a confident and collective return to work and that an economic recovery for the city - and millions of people who rely on that eco-system -  is impossible without a shared impetus to get this city moving again.” 

  • Brief ran in partnership with @RDPRTweets, @OBIproperty & @BruntwoodUK.

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One Minute Brief of the Day: Create posters to promote our upcoming event #OMBLive7

Today’s brief is one I hope ALL the OMBLES will get involved in. It is to help us spread the word about the first ever annual OMB to be held online. With everything going on at the moment, our only option was to host the event on Zoom. I didn’t want to postpone it as I want to make sure the OMBLES of the Year get their trophies, certificates and the chance to win the OMB tournament. This helps all of the international OMBLES to take part too. The more the merrier!!!

So it’s down to you. How would you promote our event now it’s on Zoom!!

Tweet your entries to @OneMinuteBriefs with the hashtag #OMBLIVE7 & event link https://www.eventbrite.co.uk/e/omblive7-lockdown-edition-tickets-118355435293

Prize: The winner will receive special recognition with the submission being shown and rewarded during the online event.

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Link to tickets:

https://www.eventbrite.co.uk/e/omblive7-lockdown-edition-tickets-118355435293

There are two types of ticket available. One is for general admission and one includes an optional contribution towards the OMB awards & giveaways that will take place, as well as the overall event organising. There is a ticket limit so please be quick to avoid missing out.


About:

#OMBLIVE7 : Lockdown Edition

01/10/2020 @ 7:30pm

We welcome you all to an evening of quick-fire creativity with Live One Minute Briefs, tournament finals, one min talks from the OMBLES & industry figures, OMB Awards ceremony + a talk & Q&A with our Founder & Creative Director, Nick Entwistle.

Dress Code: Prepared for the Party (OMB Tees welcome!!)

Beers and JagerOMBs at the ready!

We're looking forward to welcoming all of the OMBLES to the 7th annual One Minute Briefs event! We've hosted our events in Manchester & London before... but this year we're heading online!

Nothing beats our real-life meetups but with the current situation, we've decided to hold this year's event on Zoom. On the plus side, our followers from around the world can join in the fun and take part. We hope to see you all there and welcome some newbie OMBLES on board too.

Check out a video from one of our previous events here:

https://www.youtube.com/watch?v=x69MQ7ejKLQ

You can see more of what we do here:

twitter.com/oneminutebriefs

bankofcreativity.co.uk/one-minute-briefs

facebook.com/oneminutebriefs

instagram.com/oneminutebriefs


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One Minute Brief of the Day: Create posters to help @AndrewG14U launch his brand new start-up @Simterest1 #Simterest

Remember this guy? ↓↓↓

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We ran a brief for #DateAndrew which was hugely successful, resulting in date offers from around the world. Narrowed down to 10 between Blackpool and Wrexham!

And he loved it so much that he’s BACK to ask for the help of the OMBLES for his brand new start-up venture Simterest!! Andrew, who designed the billboard and Simterest app, obviously knows a thing or two about getting a date but this time it’s not about him, it’s about how he can help others do the same and all the benefits of Simterest!

It would be amazing if we could all get behind this one with lots of fun, quickfire ideas to help Andrew get his idea off the ground and show that there is finally a fantastic NEW way to meet people with Similar Interests and show that this is the best thing since Facebook, Twitter and Tinder!

Tweet your entries to @OneMinuteBriefs @Simterest1 & @AndrewG14U with the hashtag #Simterest

Give them a follow too!

Prize: £100 cash prize for today’s winner!!

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Points you can include

  • A new app and website unlike any other (in a new category of its own)

  • Available for everyone: single, married or in a relationship

  • Meet new people locally and anywhere around the world with Similar Interests

  • This is going to take the world by storm when people find out how good this really is

About

Before lockdown: 1 in 5 relationships started online. Since lockdown: that figure has escalated!

But 'swipe right' dating apps have a reputation of being used for ‘hook-ups’ and casual affairs.

It has been long overdue for something different, far better, more special and substantial. Current online dating is a 'meat market', but now with the Simterest app, it is the online equivalent of 'meet at a Deli!'

Simterest is a fantastic way of connecting with new people with Similar Interests, locally, or anywhere in the world, whether you are 16 or 100, single, married or in a relationship!

You can search for up to 3 Interests at a time (even search by occupation). Then select distance, up to 1500 miles radius from any location in the world of your choice!

To complete your search, you can filter by gender, sexuality, ethnicity, marital status and star sign. Also by age range, height, if they have children, or want (more) children, if they drive, smoke or drink. And religion, dietary choices and if they have any pets (and what kind) are all part of the filter too!

You can post an introduction video on your profile. There is even a Video Wall where you can post your own videos for everyone to see, anywhere in the world. Names are displayed underneath each video which link directly to each user's profile.

With Simterest, there are no expensive monthly subscriptions or upgrades unlike many apps. Simterest is free to reply to messages if you're not the original sender. And you can easily earn lots of free credits just by inviting friends to join, when they join using your referral code!

Here's just an example:
     If you'd like to meet
“a Doctor, from your chosen location, who is Gemini or Sagittarius, in a certain age range, who drives, doesn't smoke, is an occasional drinker, who is a Spiritualist and a Vegetarian, and who likes Doctor Who and Harry Potter”
then you could find exactly who you are looking for on Simterest!

Quoting from Simterest's promo video I still haven't found what I'm looking for … I have now!


Download Simterest now! 

Available now on: Google Play Store, Apple App Store, and on the web: Simterest.net

Twitter: @Simterest1

One Minute Brief of the Day: Create posters to promote #InclusiveSkincare with @MonroeSkincare #SkincareWorthSharing

Today we are once again collaborating with legendary Creative Director Tiger Savage and serial entrepreneur Will King. With an incredible new inclusive brand and an amazing prize to be won, we’re excited to see how the OMBLES take on this one with their brilliant quick-fire creativity.

We’re looking for ideas that bring to life the idea of totally inclusive skincare in the form of posters, designs, GIFS, sketches and more…

Remember to tweet your entries to @OneMinuteBriefs and @MonroeSkincare with the hashtags #SkincareWorthSharing, #InclusiveSkincare & link to monroeskincare.com

Prizes:

Winner: £250 cash prize

2 x Runners-Up: £125 worth of products off the website.

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About Monroe:

SHAREABLE, DEMOCRATIC, INCLUSIVE, DIVERSE, SIMPLIFIED SKINCARE

FOR PEOPLE – you, me, she, he, they

FOR SKIN – every type, every colour, every age

FOR EVERY, FOR ONE, FOR EVERYONE: MONROE

Gender is… social, cultural; beyond biological

Skin colour is… defined as genetic, degrees of melanin, adapted to geography, culturally freighted

Identity is… personal, judged, often misunderstood

Skin is… the 20 sq ft that keeps us together

MONROE is skincare for everyone

MONROE is… a skincare range that started life as mens’ skincare that women loved to use

MONROE is… skincare worth sharing. It saves space on your shelf, saves time in your life.

MONROE is… recyclable with glass bottles and foil-free paper cartons

MONROE is… simplified, scaled-back and multipurpose. Cleanses and refreshes, protects and defends skin, styles hair and scents the body. 6 products, 4 for skin, 1 for hair, 1 fragrance.

MONROE is… paraben free

MONROE is… Made in Britain

MONROE IS… SKINCARE WORTH SHARING

https://monroeskincare.com

https://twitter.com/monroeskincare

https://www.instagram.com/monroe.skincare/

https://www.facebook.com/MonroeofLondon/

Behind Monroe

  • MONROE was... originally launched as a men's grooming range by photographer Gareth Boden who in 2019 enlisted the creative directorship of Tiger Savage.

  • MONROE is… Tiger Savage, one of the world’s leading female advertising creative directors with a 25-year career leading teams at global advertising agencies. Her iconic campaigns include creating ‘The Lynx Effect’ and for Vogue.com as well as work for clients including BA, Adidas and Coca-Cola. Tiger is co-founder of Savage & King, a boutique creative and strategy agency; previous clients have included Musto, Ralph & Russo and mental health charity pro bono clients.

  • MONROE is… Will King who launched the King of Shaves brand in 1993 and its first product, a game-changing shaving oil. He bought shave.com for just £18 in 1995 and 27 years on, King of Shaves has delivered more than 15bn smooth faces – and other body parts, world-wide. He was awarded an Honorary Doctorate DUniv by the University of Portsmouth in 2015 for services to Engineering and Entrepreneurship.

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Create social media posters that encourage people to save water at home and really value the water coming out of their tap with @AffinityWater #Tapchat 

Today we’ve got a fun campaign with an important message in collaboration with our friends at Hubbub and Affinity Water. There’s a great cash prize to be won and we’re looking forward to seeing all the creative ideas in response to today’s exciting brief!!

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Brief: 

Create social media posters that encourage people to save water at home and really value the water coming out of their tap. #TapChat

Tweet your entries to @OneMinuteBriefs @hubbubUK and @AffinityWater with the hashtag #TapChat

Prize: £100 cash prize for today’s winner!

About the campaign

2 in 3 people don’t think they can save water despite secretly admitting to habits like leaving the tap on when brushing their teeth. A lot of people don’t see the UK as being water stress, especially in the South East being the driest area and demand is increasing. With hotter summers, really high water use and a growing population we’re all going to have to work hard to make sure that we can avoid water shortages in the future. We need a major shift in the way people think about the water that comes out of their taps, to make the most of it and show gratitude for all the amazing things water does for us. 

This is no mean feat. A lot of people think that because the UK has a rainy reputation and so much of the planet is water the amount they use isn’t an issue. 

Environmental charity Hubbub have been working with supply company Affinity Water for a while experimenting with fun & creative ways to get people to look at the water coming out of their taps a little differently and now they want your help. They want to find new ways to talk to people about water and why we need to all do our bit to use less at home. We want to see all sorts of different funny, creative and attention grabbing ideas….

And, that’s where the OMBLES come in! We’d like to see all of your quick-fire concepts, designs, posters, sketches and more to encourage the public to save water and join the #TapChat

For more info visit here: https://www.affinitywater.co.uk/

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About Hubbub & their solution:  

Hi from Hubbub! We design campaigns that inspire ways of living that are good for the environment. Our campaigns tackle environmental issues, from food waste to microfibres and (almost) everything in between. 

Our vision is that we live in a world where everyone is an environmentalist, whether they realise it or not and try to find ways to help people’s lives run smoother, save money, keep fit and look after the planet. We’ve tried as many different ways as you can think of to talk to people about water use and it’s been a tough nut to crack. Can you find a way to help people save water without making them feel bad about themselves? 

Over to you OMBLES!!!

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One Minute Brief of the Day: Create ads that positively re-envisage, extend or amend current or past ads/campaigns to be more inclusive to the LGBTQ+ community with @Outvertising #InclusiveAds

We’re pleased to share our second collaborative One Minute Brief with Outvertising today and give our community another opportunity to show how creative they can be and join together as one in support of an important message on the mutually beneficial power of inclusivity within the creative industry.

We can’t wait to see the results of today’s brief. Get involved!!!

Tweet your entries to @OneMinuteBriefs and @Outvertising with the hashtags #InclusiveAds & #OutvertisingAwards

Prizes:

  1. Submissions will be discussed during the Outvertising social Zoom call on the 13th July - an open forum where the audience can join and gain insight into the Judges perspective and considerations on what makes great inclusive advertising. 

  2. The winning submission will receive the 'Outvertising Accelerator Award' at the Outvertising Awards event later in the year (17th September). Alongside other awards celebrating ‘done’ ads and campaigns that have been more inclusive of LGBTQ+representation), it’ll be highlighted through industry press and the Outvertising network.

  3. Outvertising will work with them to explore the idea potentially becoming realised in some way with the featured brand (inc. mentorship, approaching the brand & possible channel sponsorship etc).

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One Minute Brief of the Day:

Create ads that positively re-envisage, extend or amend current or past ads/campaigns to be more inclusive to the LGBTQ+ community with @Outvertising #InclusiveAds

We’re looking for creative messaging through sketches, scamps, GIFs, designs and more to illustrate how ads/campaigns can be made more inclusive without detriment, and rather benefit! It doesn’t need to be perfect, we’re here to foster positive attempts and learning for the community, industry, brands and beyond.

We are looking for positivity (building/evolving, not attacking brands), to illustrate how great advertising can be more inclusive too - something we can all get behind.

It’s a great opportunity for the OMBLES to show our support for this amazing initiative in lots of different creative ways that show inclusive creativity is do-able and can make comms even better. More authentic and reflective of society and universal truths.

You can reimagine an existing/past ad or campaign, whilst also being more inclusive.The previous brief was about ‘why’ we should all make more inclusive ads, this is about illustrating the potential of how it can be done positively!

Some examples to think about could be to augment ads with only hetro or gender ‘normative’ protagonists/stories … 'hetro-normative' romance/love ads (e.g. perfume), sexualised/idolised people (e.g. Diet Coke break), or ads that depict family 'norms' (e.g. Oxo gravy family dinner), or different stories of success (e.g. getting the girl/ the job/ the acceptance/ the mortgage).

Some categories are perceived as making the least effort according to the C4 ‘Inclusivity in Advertising’ Report - so you could also consider reimagining/ augmenting an automotive or finance or electronics goods ad more inclusive!

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About Outvertising

We are the not-for-profit LGBTQ+ advertising advocacy group.

We are all industry volunteers on a mission to drive LGBTQ+ equality.

We are here to promote more, positive LGBTQ+ representation in advertising.

We are also here to promote positive LGBTQ+ role models.

We are here to agitate, educate, demonstrate and celebrate all things LGBTQ+ in ad land.

https://www.outvertising.org/


FYI - in case you missed it, here are some of the facts and insights behind WHY this all matters in advertising:

Because diversity and inclusion is for the whole year, not just Pride month. Our ads need to reflect this.

The ads should encourage/remind the creative industry to be more inclusive for the LGBTQ+ community and drive reappraisal of unconscious biases against LGBTQ+ inclusion in their advertising campaigns.We want each of us and the industry to realise our choices have real societal impact and make a real difference creatively. This, in turn, will have a positive effect on business.Now is the time to seize the opportunity and take responsibility for their part in making the advertising world a more inclusive place.

Ads aren’t diverse & inclusive enough:

‘Inclusivity in advertising’ by C4 report https://s3-eu-west-1.amazonaws.com/c4-cp-assets/corporate-assets/2019-10/Channel%204%20-%20Inclusion%20%26%20Diversity%20Insights%20-%20October%202019.pdf shows how little minority groups are portrayed in adverts as the lead (only 1%). The average adult sees a minority (disabled/lgbt/minority ethnicity) as lead character only once every 2.5days.

LGBT feature in only 3% vs being (at least) 6% of the population… although if you look at Tinder, 1in 5 of matches are now ‘queer’! https://www.gaystarnews.com/article/one-in-five-tinder-matches-are-queer-as-more-young-people-open-up-to-lgbt-dating/  (With uplift in people across age groups increasingly not identifying as 100% heterosexual (YouGov2018 study) e.g. over half of young people (18-25)in 2018.

Diversity is a fact (are they seen?), whilst Inclusivity is more of a feeling - most don’t feel representative as one LGBT+ person remarked in the study “there’s more than one way to be gay”.

Cliches/Tokenism isn’t the way ahead and minorities are felt to be seen most often only in montages of different people. 


Ads don’t reflect society enough

Only 25% think ads reflect all groups in society

Only 32% think ads reflect modern society


Yes it’s hard, but it’s worth it

Even the audience get that it’s hard to show the often ‘invisible’ (whether mental issues or sexuality/gender without explicit mention)

BUT it benefits us all. - increases positivity towards brands trying to feature minorities. (e.g. 63% of people feel more positive towards brands who include LGBT+ people)


D&I in ads DOES MAKE A DIFFERENCE!

https://www.glaad.org/blog/glaad-and-procter-gamble-study-finds-exposure-lgbtq-images-media-and-advertising-leads-greater

https://www.thedrum.com/news/2020/05/28/media-representation-driving-lgbt-acceptance-says-pg-study

72% of respondents who had been exposed to LGBTQ people in the media were more likely to be comfortable learning a family member was LGBTQ, compared to those who had not (66%).

80% of respondents who had been exposed to LGBTQ people in the media say they are supportive of equal rights for LGBTQ people when compared to the respondents who had not recently seen LGBTQ people in the media (70%).

For more info and insights about LGBTQ+ inclusive advertising, download the Outvertising Guide from https://www.outvertising.org/outvertising-download

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One Minute Brief of the Day: Campaign to promote #RabbitAwarenessWeek with @RabbitRWAF

One Minute Brief of the Day: Campaign to promote #RabbitAwarenessWeek with @RabbitRWAF

Today we've got a great brief to be part of an important topic this week to help improve the lives of the UK’s pet rabbits!!

Tweet your ideas to @OneMinuteBriefs and @RabbitRWAF with the hashtag #RabbitAwarenessWeek Please also include your Twitter handle in the corner of your entries.

Prizes:

Winner receives a hamper of goodies for your/family/friend’s pets!!

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Brief:

Create posters to promote #RabbitAwarenessWeek 2020

Rabbit Awareness Week is the UK’s largest rabbit welfare campaign and was created 14 years ago to improve the lives of pet rabbits in the UK. 

This year’s campaign is taking place as a two-week virtual festival, featuring live Q&As, educational videos and virtual bunny tours from the UK’s leading animal welfare organisations, posted on the Rabbit Awareness Week Facebook page. 

Rabbits are one of the UK’s most neglected pets, with many owners failing to understand the welfare needs of these amazing animals. 


The latest PDSA Animal Wellbeing (PAW) Report found: 

  • 49% of rabbits live alone 

  • 26% of owners didn’t provide hay as one of their main foods 

  • 25% of rabbits are kept in inadequate living conditions 

  • 21% of rabbits are still fed on muesli  

The Rabbit Awareness Week website has loads of amazing resources to help educate rabbit owners on the importance of a hay-led diet, why a hutch is never enough, and why rabbits should always be kept in suitably bonded pairs and not on their own.

Rabbit Awareness Week is all about positivity around the five welfare needs, so owners can make the necessary changes to improve the lives of their rabbits, whether that’s ditching dangerous muesli and sugary carrots for high-quality hay, or making some extra spare in the garden or a spare room in the house so they can get the exercise that they need. 


About Rabbit Awareness Week 

www.rabbitawarenessweek.co.uk
www.facebook.com/rabbitawarenessweek 

https://twitter.com/rabbitawareness/

RAW is a coalition of experts, organisations and welfare charities who actively campaign to improve the lives of pet rabbits. Organised by Burgess Pet Care, official RAW partners include the RSPCA, CEVA Animal Health, Rabbit Welfare Association & Fund (RWAF), Wood Green The Animals Charity, Scottish SPCA, PDSA and Blue Cross. 

Social media users can join the conversation online using #RAWFEST2020

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One Minute Brief of the Day: Create adverts for @UKSepsisTrust & encourage people to just ask: #CouldItBeSepsis?

Today’s brief is a very important one that I hope the OMBLES will get behind.

Someone who means a lot to me was affected by sepsis a couple of years ago and has had to endure over 20 operations and daily nurse visits ever since. It kills me inside to know that this thing kills them inside.

It has had a severe impact on their life. But, importantly, it didn’t take their life.

I’d like this to be a message of positivity and support towards them and all of the other people affected.

Who knows… the messages we share and the knowledge we all gain today could save someone’s life…

So that’s why today we are asking you to help us spread this message as far and wide as possible. We’re looking for scribbles, poster designs, sketches, GIFs and more. Whatever it takes to get this across and encourage people to just ask ‘Could it be Sepsis?’

Please tweet your ads to @OneMinuteBriefs and @UKSepsisTrust with the hashtag #CouldItBeSepsis

Prizes:

  • The winner will receive written acknowledgment of their achievement from Lord (Michael) Grade, Chair of the UK Sepsis Trust Development Group.

  • The winner and the top 3 will each receive a hoodie, pin badge & pen too!

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Every 3 seconds, someone in the world dies of sepsis. In the UK alone, 245,000 people are affected by sepsis with at least 48,000 people losing their lives in sepsis-related illness’ every year. This is more than breast, bowel and prostate cancer combined. Globally, sepsis claims 11 million lives a year. Yet, for many patients, with early diagnosis it is easily treatable.

This is especially timely since survivors of COVID-19 are more likely to develop sepsis in the 12 months following their illness.

The UK Sepsis Trust (UKST) exists to fight this life-threatening condition, stop preventable deaths and support those affected by sepsis.

25,000

hospital admissions with sepsis each year in the UK occur in children

40%

of all sepsis survivors suffer permanent, life-changing after effects

5

people die with sepsis every hour in the UK

WHAT IS SEPSIS?

Sepsis (also known as blood poisoning) is the immune system’s overreaction to an infection or injury. Normally our immune system fights infection – but sometimes, for reasons we don’t yet understand, it attacks our body’s own organs and tissues. If not treated immediately, sepsis can result in organ failure and death. Yet with early diagnosis, it can be treated with antibiotics.

Sepsis can also be caused by COVID-19 and survivors of the condition caused by the SARS-CoV-2 virus are more likely to develop sepsis in the 12 months following their illness.

https://twitter.com/UKSepsisTrust/status/1274002074699735042

https://twitter.com/UKSepsisTrust/status/1251117960502087680

Founder of the Sepsis Trust, Dr Ron Daniels spoke about this here:

https://www.hospitaltimes.co.uk/the-fight-against-sepsis-in-the-covid-era/

SYMPTOMS

Sepsis can initially look like flu, gastroenteritis or a chest infection. There is no one sign, and symptoms present differently between adults and children.

HOW TO SPOT SEPSIS IN ADULTS

Seek medical help urgently if you (or another adult) develop any of these signs:

  • Slurred speech or confusion

  • Extreme shivering or muscle pain

  • Passing no urine (in a day)

  • Severe breathlessness

  • It feels like you’re going to die

  • Skin mottled or discoloured

HOW TO SPOT SEPSIS IN CHILDREN

If your child is unwell with either a fever or very low temperature (or has had a fever in the last 24 hours), call 999 and just ask: ‘could it be sepsis?’

A child may have sepsis if he or she:

  1. Is breathing very fast

  2. Has a ‘fit’ or convulsion

  3. Looks mottled, bluish, or pale

  4. Has a rash that does not fade when you press it

  5. Is very lethargic or difficult to wake

  6. Feels abnormally cold to touch

A child under 5 may have sepsis if he or she:

  1. Is not feeding

  2. Is vomiting repeatedly

  3. Has not passed urine for 12 hours

Links:

https://sepsistrust.org/

https://twitter.com/UKSepsisTrust

https://www.facebook.com/TheUkSepsisTrust

Check out how Iceland Foods partnered with the UKST to raise awareness of sepsis below. They put the message on the side of 19 million milk cartons. Could this inspire some entries & encourage other brands to get involved https://ifcf.org.uk/sepsis/

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One Minute Brief of the Day: Create posters for @SimpliSafe_UK smart home security systems #SimpliSafeOMB

Excited to be running this brief with Simplisafe, who are simplifying the home security market with their brilliant offering. They’re also local neighbours of OMB!

To echo the simplicity of their products, we’re joining forces today to run an OMB & invite the OMBLES to share their quickfire scribbles, GIFS, posters designs and more for the chance to win some great prizes!!!

Tweet your entries to @OneMinuteBriefs & @Simplisafe_UK with the hashtag #SimpliSafeOMB & simplisafe.co.uk

Prizes:

  • £100 Cash Prize

  • The Essentials SimpliSafe system.

  • 3 months Pro Premium monitoring for free.

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How it works:

Simple to choose, set-up and use. Our DIY home security system is a self-installed and self-maintained alarm.
Just stick the sensors in place, and pair them to the Wireless Keypad and Base Station. No drilling. No wiring. No tools. Secure your home in less than an hour.

However, we do understand that installing smart home tech can sometimes be daunting. Which is why we have designed this page to explain how SimpliSafe works.

https://simplisafe.co.uk/how-simplisafe-works

We’ve also shared this simple video that explains our offering below.

Key points to include:

  • DIY home security systems that are easy to choose, set up and use (the system is self-installed and self-maintained so it doesn’t require a professional installer)

  • You get industry-leading security that charges less than half of what most companies do.

  • Home protection for every window, door and room. Against intruders, fires, water damage and more.

  • Systems start from £249 + free express delivery

Find out more here: https://simplisafe.co.uk/

You can also get the extra reassurance of SimpliSafe’s industry-leading professional monitoring.

Without professional monitoring, there’s no guarantee that the police will be alerted if an intruder enters your home.

But with SimpliSafe’s monitored alarm system, we will call you the moment any trouble is detected in your home. Once cameras have been used to visually confirm the incident or presence of an intruder, we’ll alert the police immediately.

https://simplisafe.co.uk/professional-alarm-monitoring


One Minute Brief of the Day: Create posters to encourage music lovers to get involved in #TimsTwitterListeningParty

Pick a night, any night, and Tim Burgess and friends will be there, guiding you through the stories and memories behind some of the greatest albums of the past few decades.

#TimsTwitterListeningParty was set up by The Charlatans frontman to bring music lovers "together, apart" during the lockdown. But as lockdown eases, the party doesn’t stop, with many great bands and albums in the calendar for the foreseeable future.

So, that’s why we’re hoping the OMBLES can help us spread the word even further to get even more people listening in and joining the conversation on Twitter, to help bring people together through the power of music.

Please tweet your entries to @OneMinuteBriefs, @Listening_Party & @Tim_Burgess with the hashtag #TimsTwitterListeningParty 

You can also tag in bands, artists and their albums or let us know your own requests for a listening party!

Prizes:

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Tim Burgess has hosted social media listening parties before, to mark anniversaries of Charlatans records, but with the country stuck at home he decided it might be a nice thing to bring them back as a distraction in difficult times.

What started as a plan to get fans listening to a few albums has snowballed, with scheduled listening parties pinned to the top of the musician's Twitter profile almost every night!!!

The idea is simple: stream or play the chosen album, bang on the start time, and follow Tim and the relevant artists as they tweet away. Ask questions and share memories using the hashtag #timstwitterlisteningparty. And listen. That's it.

Tim has hosted over 300 listening parties so far, including Blur drummer Dave Rowntree hosting Parklife, and former Oasis guitarist Bonehead talking fans through Definitely Maybe, as well as his own, on The Charlatans' first record, Some Friendly.

He has also had on the likes of the Super Furry Animals, Oasis, New Order, Chemical Brothers and Doves, as well as The Libertines, Supergrass and The Style Council taking part. With plenty more to come.

Maybe you’d like to include those bands in your OMB entries.

Here are a few more in the list below who have also been featured previously.

Find them and those mentioned above, as well as many more, on the Replay page here.

  • David Bowie

  • New Order

  • Biffy Clyro

  • Joy Division

  • The Pogues

  • The Vaccines

  • Faithless

  • Madness

  • Supergrass

  • And, of course, The Charlatans!

Find more info and future dates on the links below:

https://timstwitterlisteningparty.com

https://twitter.com/LlSTENlNG_PARTY

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One Minute Brief of the Day: Create quick-fire poster designs, sketches, films, GIFs & more to promote #MyDeathwish with @Deadhappy

We’re pleased to be able to share this One Minute Brief with the OMBLES today and give away some amazing prizes. Today’s brief is with DeadHappy, an organisation which is looking to change attitudes toward death. This refreshing approach is different to anything we’ve seen before and we’re really looking forward to see how the OMBLES help to communicate it in a positive way.

The guys at DeadHappy are on a mission to create THE digital space for death planning. Central to this are ‘Deathwishes’ (Not the desire for self-annihilation but their way of helping you express what you want to happen when you die.) 

We’re really excited to see how the OMBLES take on this one in their typical instinctive creative ways! Scribbles, sketches, posters, designs, animations, GIFs and more are all welcome, with great prizes to be won!!!

Feel free to share your own deathwishes within your entries and help us to spread the word!!

We want you to have fun and be imaginative but please be respectful. Nothing crude or offensive.

Brief:
What do you want to happen when you die?

One Minute Brief of the Day: Create quick-fire poster designs, sketches, films, GIFs & more to promote #MyDeathwish with @Deadhappy

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Tweet your entries to @OneMinuteBriefs and @DeadHappy with the hashtag #MyDeathwish

Prizes: 

  • £250 cash prize

  • A day out in our chauffeur driven DeadHappy Hearse!!

Winners and Top 5 will receive:

  • DeadHappy T-shirts 

  • DeadHappy Socks

  • DeadHappy wristbands

About the Campaign:

THE PROBLEM WITH LIFE

We’re all going to die.

Until we work out how we’re going to live forever, it is what it is.

THE PROBLEM WITH DEATH

Talking about death is hard, planning for it even harder.

Deathwishes are designed to help you express what you want to happen when you die

DeadHappy have registered over 100,000 Deathwishes so far.

Anything from paying off your mortgage, a viking funeral, getting a bronze statue made of yourself or your ashes fired into space to an all-expenses paid trip to Vegas for your best mates.

Plain simple or plain mad – whatever.

And now we want to hear yours!

More info:

https://deadhappy.com/deathwishes/#intro

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One Minute Brief of the Day: Create posters to advertise healthy food (Fruit or Veg) to a teen audience with @BiteBack2030 #BiteBack2030 #HealthyAds

One Minute Brief of the Day:

Create posters to advertise healthy food (Fruit or Veg) to a teen audience with @BiteBack2030 #BiteBack2030 #HealthyAds (Square 1:1 format if possible)

Make these ads as clever and as compelling using the same brilliant advertising tactics as junk food marketing. You may even want to parody junk food ads! This is all about encouraging the purchase of healthy food.

With Boris’ obesity plan the advertising industry will be shaped by its new laws around advertising junk food, especially to young people. We want to demonstrate how with great minds the ad industry can also make healthy food as cool to teens as junk food is while creating awesome, fun, compelling ads to encourage teens to purchase healthy food. 

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Tweet your entries to @OneMinuteBriefs and @BiteBack2030 with hashtags #BiteBack2030 and #HealthyAds

Winner’s Prize: OMBLE gloating rights and £50 amazon vouchers.

Top 10 Shortlisted: Top 10 entrants to be shared across all social networks: Instagram, Facebook, Twitter and Linkedin. And also to be featured in a blog post on our website that will be sent out in our newsletter. We will credit all entrants with their Twitter or other social media handles.

Remember, although we are an obesity charity, we do not want to use or imply obesity in any of the ads. For us it's about showing you can advertise fruit and veg in a cool way to a teen audience just like fast food companies do.

(It's not about using 'preachy' messages, nor being negative about other people's choices, nor using shocking or graphic images. Positivity and fun all round please)

About the campaign:

Bite Back 2030 is a youth-led charity which aims to make healthy food affordable and accessible to all no matter where you live. We do this in order to reduce childhood obesity by 50% by 2030. Currently, 1 in 5 children leave primary school obese and we want to change that. There are many awesome creative ads for junk food that encourage us to purchase more so as Boris’s laws come into place we want to show that the minds behind these clever ads can also turn the talent to advertising healthy food to a teen audience. 

That’s where the OMBLES come in. We hope you’ll all join us in helping us to spread this message to help businesses look at how they can have fun and get creative with advertising healthy food to a teen audience.

We can’t wait to see your awesome posters for encouraging the purchase of healthy food (fruit or veg). 

Read more about us here:

www.biteback2030.com

Twitter:

https://twitter.com/BiteBack2030

Facebook:

https://www.facebook.com/BiteBack2030

Instagram:

https://www.instagram.com/biteback2030/

Linkedin:

https://www.linkedin.com/company/biteback2030/

YouTube:

https://www.youtube.com/c/biteback2030

Check out a video experiment below on how junk food advertising techniques can sway your decisions.

One Minute Brief of the Day: Create #FashionablyDistant uniform ideas for high-street brands that promote social distancing with @Banana_Moon

Excited to share today’s brief with the OMBLES for something that’s all about personalised fashion! We can’t wait to see what the OMBLES come up with for this and look forward to giving away some great prizes too!

This OMB is brought to you by Banana Moon, the personalised clothing experts with over 25 years’ experience in kitting out the nation in everything, from event merch and workwear, to stag T-shirts and leavers hoodies.

Please tweet your entries to @OneMinuteBriefs and @Banana_Moon with the hashtag #FashionablyDistant

Feel free to tag the high street brands in too. Let’s get the conversation going and have some fun!

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Prizes:

  • The chosen winner will receive £200 credit to spend with Banana Moon.

  • We will also print their design on a garment of their choice.

About the brief

With people beginning to venture out post COVID-19, reminding the general public to maintain social distancing is incredibly important to avoid a second spike.

Staff uniform is the perfect blank canvas upon which to share this social distancing messaging with the Great British public.

Your brief is to design a uniform for a high-street brand that promotes social distancing.

There is also an OMBLE exclusive discount code - simply input OMBLES at the checkout to receive 15% off your order.

Good luck OMBLES!!

Links:

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Feel free to use some of the images below as your blank canvas or you can find more at banana-moon-clothing.co.uk

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One Minute Brief of the Day: Create posters to encourage the UK government to help stimulate the economy with a #GreenRecovery



Today we’ve got an amazing brief with some of the organisations behind the #GreenRecovery movement and we’re asking the OMBLES to help us spread this message as far and wide as possible.

We’re looking for quickfire thoughts, stunt ideas, GIFS, sketches, poster designs and more to help communicate this cause and make the UK government sit up and take notice.

The more entries the merrier and be as creative as you like!

Tweet your entries to @OneMinuteBriefs @EnergyBoom with the hashtag #GreenRecovery

Prize:

£200 cash prize for today’s winner!!!

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Today’s brief:

Create posters to encourage the UK government to help stimulate the economy with a #GreenRecovery



Problem:

The coronavirus pandemic has had devastating consequences for lives and livelihoods around the world, while also dramatically cutting CO2 emissions. 

In many countries, governments are now looking towards recovery with plans for economic stimulus worth trillions of dollars. 

Yet as economies pick up pace, emissions are beginning to rebound and huge bailout plans will have consequences for CO2 emissions and the climate crisis. 

So far, the 20 largest economies in the world have pledged $161 billion to fossil fuels: that’s 51% of all public money committed to the energy sector! Put simply, taxpayer’s money is being used to keep polluters polluting, to the tune of billions.

In the UK, at least $4.82 billion has been pledged to unconditional fossil fuels. (Source: Energy Policy Tracker)

Solution:  

We want governments to stop funding the fossil fuel industry which is driving the climate crisis. We want governments to fund a #GreenRecovery; a recovery for today and tomorrow; a recovery for all. 

This means not giving money to polluters and instead fund renewable energies and modern, equitable societies. This is a once in a lifetime opportunity, and our last chance to build a better, cleaner future with sustainable and fair jobs.

Relevant links:

https://www.theguardian.com/business/2020/jul/02/uk-should-prioritise-green-projects-to-kickstart-economy-says-imf

https://twitter.com/BBCNews/status/1288647909001625613

What we know:  

From our message testing we know:

  • Most people hate the idea that the government is subsidising polluters such airlines and oil and gas with taxes. I.e your taxes are polluting the country 

  • Most people don't know what a green recovery is and if they do, they don’t think it’s viable.

  • A lot of people don’t like the idea of wind farms - ie. this image doesn’t work so well 

  • An us Vs them paradigm works well - creating a villain out of the fossil fuel industries

https://twitter.com/EnergyBoom

https://www.facebook.com/cleanenergyboom

One Minute Brief of the Day: Create your own A4 artwork/poster around the theme of ‘Courage’ to help raise money for the advertising and media support organisation, NABS.

As an official NABS ambassador, I’m delighted to share today’s brief with the OMBLES in the hope that you will all get involved in this great initiative and generate loads of buzz around the NABS Art Auction, whilst showing off all of your incredible quick-fire creativity for a great cause!!

Today’s One Minute Brief of the Day:

Create your own A4 artwork/poster around the theme of ‘Courage’ to help raise money for the advertising and media support organisation, NABS.

Tweet your entries to @OneMinuteBriefs and @NABS_UK with the hashtags #NABSArtAuction & #Courage

Prizes:

  • Shortlisted work will be exhibited in the virtual art auction alongside advertising legends such as Dave Trott, Sir John Hegarty and Mark Denton, who are all taking part. 

  • A portfolio crit from one of our NABS 100 Club

The NABS 100 Club is a group of like-minded industry leaders, from creative and media agencies, media owners and clients, who we call upon throughout the year for our talks, one-to-one and group mentoring events.

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Client:

Founded in 1913, the advertising and media charity NABS exists to improve the wellbeing of everyone in our industry.

NABS are passionate about helping people to thrive, and do that by providing a range of support services. Because they are a charity, these services are free to use for people working in advertising and media.

 

About the Campaign:

NABS’ annual charity Art Auction invites submissions from across the industry, whether you are an account manager, buyer, planner, creative or copywriter.  As an industry, we’ve shown remarkable resilience and empathy during this difficult time. To celebrate our strength of spirit, this year’s theme for NABS annual art auction is ‘Courage’

We’re asking the OMBLES to submit an A4 poster/work of art around this years theme, which NABS will then auction off to raise money for its much-needed services.

It could be a painting, a digital design, a photograph, a print or poetry … just apply the theme of ‘Courage’ to your piece and design it to fit A4 size. Shortlisted entries will feature in the virtual auction.

2020 has been a tough year for everyone. In the face of extreme stress and hardship, NABS has never been more needed. The number of people contacting NABS about redundancy has more than doubled so far this year. In Q2 NABS Advice Line took more than 1,400 calls – a 30% increase YOY. With lockdown causing the cancellation of vital fundraising events, NABS are anticipating a forecasted drop in funding of 40%, whilst at the same time, requests for financial assistance are the most common reason for contacting NABS.

We can’t wait to see what courageous creativity the OMBLES come up with!

NABS: https://nabs.org.uk/

FAQ: https://nabs.org.uk/about-nabs/frequently-asked-questions/

Twitter: @NABS_UK

Instagram : @NABS_UK

Facebook: NABSUK

Youtube: https://www.youtube.com/watch?v=e2F_dTXXNp0

Art auction in the media:

https://www.creativebrief.com/bite/fuel-your-imagination/nabs-takes-art-auction-virtual-fund-industry-support

To submit your artwork visit the NABS website. The deadline for submission is 14th August 2020.

Header banner artwork © Revelry-Reverie by Estie McLaurin

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One Minute Brief of the Day: Create posters to celebrate @JCBmachines’ 75th Birthday #JCB75OMB

Today we have a special brief with our friends at JCB. This year, JCB celebrates its 75th anniversary. To celebrate this, we’re inviting the OMBLES to get involved by sharing fun, creative ideas to mark the occasion. After our previous collab with JCB, we’re excited to see what everyone comes up with and give away some great prizes too!


Please tweet your entries to @oneminutebriefs and @jcbmachines with the hashtag #JCB75OMB

Prizes: 
JCB 3CX backhoe loader 1:32 scale model

JCB ‘75 Years’ badge, keyring and mug set 

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About: 
The story of JCB is one of innovation, ambition and sheer hard work. From small beginnings building agricultural tipping trailers in 1945, to the global force in manufacturing the company has become today, JCB has constantly pushed the boundaries in its desire to be the best. Company founder Joseph Cyril Bamford’s motto was “Jamais content”, and that is exactly right – never content…always looking for a better way. Today, the company has 22 plants on four continents and more than 750 dealers around the world. 
These are exciting times. In just 75 years, JCB has gone from one man in a garage in Uttoxeter to major global brand renowned for its pioneering spirit. 


Innovation milestones: 
1952: JCB backhoe loader is born with the Mk 1 Excavator 
1977: 520 telescopic handler, a new concept, takes the industry by storm 
1980: 3CX digger marks the construction industry's largest investment in a single machine 
1990: Fastrac tractor invented - the world's first fully-suspended high-speed draught tractor 
1993: World's safest skid steer launched, featuring a side boom and door 
1997: Teletruk forklift takes the industry by storm – a unique telescopic single-armed design
2006: Releases its own engine and subsequently breaks diesel world land speed record with it 
2013: The millionth JCB machine is built – a 22-tonne JS220 tracked excavator in shimmering silver 
2016: Hydradig wheeled excavator is born - a ground-up, innovative design proves a success 
2016: Invents DualTech VT variable transmission – pioneering blend of two different transmissions 
2017: JCB's scissor lift range launched, which opens up new markets for JCB 
2017: Launches Teleskid, an innovative telescopic skid steer 
2019: Zero emission electric mini excavator in full production 
2019: JCB's World's Fastest Tractor #JCBWFT storms into record books 
2020: Celebrates building 750,000 backhoe loaders 

One Minute Brief of the Day: Create posters to encourage people to wear #FaceCoverings as it becomes mandatory in enclosed public spaces.

Today’s brief coincides with the news that face coverings will be mandatory in enclosed public spaces including supermarkets, indoor shopping centres, transport hubs, banks and post offices.

So we’re calling on the OMBLES to get creative and create some positive content to encourage people to wear them but feel comfortable in doing so. We want to see fun slogans, headlines, scribbles, sketches, poster designs and more to commemorate this day as we take the next step against this virus, whilst helping the NHS and supporting Public Health England.

Be as creative as you want… maybe design your own mask…use song lyrics…movie titles…etc…

Tweet your entries to @OneMinuteBriefs with the hashtag #FaceCoverings

We are running this OMB in to in response to today’s government advice, which can be found here:

https://www.gov.uk/government/publications/face-coverings-when-to-wear-one-and-how-to-make-your-own/face-coverings-when-to-wear-one-and-how-to-make-your-own

Their hashtag is #GotItCovered. You can use that hashtag, as well as #FaceMasks, #WearAMask and #MaskUp, in your entries too.

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1. What is a face covering?

In the context of the coronavirus (COVID-19) outbreak, a face covering is something which safely covers the nose and mouth. You can buy reusable or single-use face coverings. You may also use a scarf, bandana, religious garment or hand-made cloth covering but these must securely fit round the side of the face.

Face coverings are not classified as PPE (personal protective equipment) which is used in a limited number of settings to protect wearers against hazards and risks, such as surgical masks or respirators used in medical and industrial settings.

Face coverings are instead largely intended to protect others, not the wearer, against the spread of infection because they cover the nose and mouth, which are the main confirmed sources of transmission of virus that causes coronavirus infection (COVID-19).

2. When to wear a face covering

Different regulations exist for wearing face coverings in different parts of the UK:

In England, you must wear a face covering by law in the following settings:

  • public transport

  • indoor transport hubs (airports, rail and tram stations and terminals, maritime ports and terminals, bus and coach stations and terminals)

  • shops and supermarkets (places which are open to the public and that wholly or mainly offer goods or services for retail sale or hire)

  • indoor shopping centres

  • banks, building societies, and post offices (including credit unions, short-term loan providers, savings clubs and money service businesses)

You are expected to wear a face covering immediately before entering any of these settings and must keep it on until you leave.

You are also strongly encouraged to wear a face covering in other enclosed public spaces where social distancing may be difficult and where you come into contact with people you do not normally meet.

Face coverings are also needed in NHS settings, including hospitals and primary or community care settings, such as GP surgeries. They are advised to be worn in care homes. Individual settings may have their own policies and require you to take other measures.

Where this law does not apply

Face coverings are required to be worn in any shops, including food shops and supermarkets, but are not required in hospitality settings, including restaurants with table service, bars, and pubs. They are also not required in entertainment venues (such as cinemas or casinos), visitor attractions (such as heritage sites or museums), exercise and sports venues (such as gyms).

Where a shop is within another premises which does not require a face covering (such as a museum or other visitor attraction) they are required in the shop only. Check for signage upon entry and exit to know when this is the case.

When you can remove a face covering

You can remove your face covering in order to eat and drink if reasonably necessary (see Section 3). This should be in an area that is specifically for the purposes of eating and drinking, such as a food court.

If a shop or supermarket has a café or seating area for you to eat and drink, then you can remove your face covering in this area only. You must put a face covering back on once you leave your seating area.

The government’s guidance for keeping workers and customers safe during COVID-19 in restaurants, pubs, bars and takeaway services clearly advises that designated indoor seating areas for customers to eat or drink should at this time only be open for table service, where possible, alongside additional infection control measures.

Enforcement measures for failing to comply with this law

Measures can be taken if people do not comply with this law without a valid exemption (see Section 3).

Shops, supermarkets and other premises where face coverings are required are encouraged to take reasonable steps to promote compliance with the law and could refuse entry to anyone who does not have a valid exemption.

Transport operators can deny access to their public transport services if a passenger is not wearing a face covering, or direct them to wear one or leave a service if they are not wearing a face covering.

If necessary, the police and Transport for London (TfL) officers have enforcement powers including issuing fines of £100 (halving to £50 if paid within 14 days).

3. When you do not need to wear a face covering

In settings where face coverings are required in England, there are some circumstances, for health, age or equality reasons, where people are not expected to wear face coverings. Please be mindful and respectful of such circumstances, noting that some people are less able to wear face coverings, and that the reasons for this may not be visible to others.

It is not compulsory for shop or supermarket staff or transport workers to wear face coverings (see section 6), although employers may consider their use where appropriate and where other mitigations are not in place. Employers should continue to follow COVID-19 Secure guidelines to reduce the proximity and duration of contact between employees.

You do not need to wear a face covering if you have a legitimate reason not to. This includes (but is not limited to):

  • young children under the age of 11 (Public Health England do not recommended face coverings for children under the age of 3 for health and safety reasons)

  • not being able to put on, wear or remove a face covering because of a physical or mental illness or impairment, or disability

  • if putting on, wearing or removing a face covering will cause you severe distress

  • if you are travelling with or providing assistance to someone who relies on lip reading to communicate

  • to avoid harm or injury, or the risk of harm or injury, to yourself or others

  • to avoid injury, or to escape a risk of harm, and you do not have a face covering with you

  • to eat or drink if reasonably necessary

  • in order to take medication

  • if a police officer or other official requests you remove your face covering

There are also scenarios when you are permitted to remove a face covering when asked:

  • if asked to do so in a bank, building society, or post office for identification

  • if asked to do so by shop staff or relevant employees for identification, the purpose of assessing health recommendations, such as a pharmacist, or for age identification purposes including when buying age restricted products such as alcohol

  • if speaking with people who rely on lip reading, facial expressions and clear sound. Some may ask you, either verbally or in writing, to remove a covering to help with communication

Exemption Cards

Some people may feel more comfortable showing something that says they do not have to wear a face covering.This could be in the form of an exemption card, badge or even a home-made sign.

This is a personal choice and is not necessary in law.

Those who have an age, health or disability reason for not wearing a face covering should not be routinely asked to give any written evidence of this. Written evidence includes exemption cards.

Access exemption card templates

For exemptions in different parts of the UK please refer to the specific guidance for Northern IrelandScotland and Wales.

4. The reason for using face coverings

Coronavirus (COVID-19) usually spreads by droplets from coughs, sneezes and speaking. These droplets can also be picked up from surfaces, if you touch a surface and then your face without washing your hands first. This is why social distancing, regular hand hygiene, and covering coughs and sneezes is so important in controlling the spread of the virus.

The best available scientific evidence is that, when used correctly, wearing a face covering may reduce the spread of coronavirus droplets in certain circumstances, helping to protect others.

Because face coverings are mainly intended to protect others, not the wearer, from coronavirus (COVID-19) they are not a replacement for social distancing and regular hand washing. It is important to follow all the other government advice on coronavirus (COVID-19) including staying safe outside your home. If you have recent onset of any of the most important symptoms of coronavirus (COVID-19):

  • a new continuous cough

  • a high temperature

  • a loss of, or change in, your normal sense of smell or taste (anosmia)

you and your household must isolate at home: wearing a face covering does not change this. You should arrange to have a test to see if you have COVID-19.

5. How to wear a face covering

A face covering should:

  • cover your nose and mouth while allowing you to breathe comfortably

  • fit comfortably but securely against the side of the face

  • be secured to the head with ties or ear loops

  • be made of a material that you find to be comfortable and breathable, such as cotton

  • ideally include at least two layers of fabric (the World Health Organisation recommends three depending on the fabric used)

  • unless disposable, it should be able to be washed with other items of laundry according to fabric washing instructions and dried without causing the face covering to be damaged

When wearing a face covering you should:

  • wash your hands thoroughly with soap and water for 20 seconds or use hand sanitiser before putting a face covering on

  • avoid wearing on your neck or forehead

  • avoid touching the part of the face covering in contact with your mouth and nose, as it could be contaminated with the virus

  • change the face covering if it becomes damp or if you’ve touched it

  • avoid taking it off and putting it back on a lot in quick succession (for example, when leaving and entering shops on a high street)

When removing a face covering:

  • wash your hands thoroughly with soap and water for 20 seconds or use hand sanitiser before removing

  • only handle the straps, ties or clips

  • do not give it to someone else to use

  • if single-use, dispose of it carefully in a residual waste bin and do not recycle

  • if reusable, wash it in line with manufacturer’s instructions at the highest temperature appropriate for the fabric

  • wash your hands thoroughly with soap and water for 20 seconds or use hand sanitiser once removed

Find out the full government advice on face coverings here.

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One Minute Brief of the Day: Create posters to welcome customers back to Scotland’s pubs and encourage them to socialise safely when they are there. #LovePubLife #ProtectPubLife

Today we’ve got an amazing brief with the opportunity to have your quick-fire creative thoughts for an important cause featured in The Drum AND The Dram!!!

Tweet your entries to @OneMinuteBriefs, @DramScotland & @TheDrum with the hashtags #LovePubLife & #ProtectPubLife

Prizes:

  • Shortlisted entries will feature in #LovePubLife #ProtectPubLife campaign articles in Scotland's leading licensed trade DRAM and in global media, marketing and advertising magazine, The Drum.

  • Overall winner will be highlighted within the articles and shared across all social channels.

  • Bottle of fine Scotch Whisky.

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One Minute Brief of the Day:

One Minute Brief of the Day: Create posters to welcome customers back to Scotland’s pubs and encourage them to socialise safely when they are there. #LovePubLife #ProtectPubLife

Today's the day that Scottish hospitality joins the rest of the UK in re-opening – pubs, restaurants and hotels – and licensees and owners have been busy making safe their venues so that you can enjoy your favourite places in a way that protects yourself and others.

About the campaign:


Scotland's hospitality industry is one of the country's largest employers with over 200,000 people dependent on it for a job. It has also been one of the hardest hit by the coronavirus pandemic. But from today, pubs, restaurants and hotels are back in business and they need you to know that strict safety and hygiene measures are now in place, both indoors and outdoors. These include greater space between tables, new screens and dividers, and fewer customers in at any one time.

DRAM magazine is read in print and online by licensees, brand managers and drinks company bosses has been championing Scottish hospitality businesses for almost three decades, and this has been by far the biggest crisis this industry has ever faced. That's why it is getting behind pubs, restaurants and hotels in a bid to keep them open. Great hospitality businesses encourage a sense of community and one of the biggest lessons learned from this crisis is the importance of coming together with others, and now everybody needs to know that this be done safely.

That’s where the OMBLES come in. We hope you’ll all join us in helping us to spread this message to help businesses in need but keep yourself, your family and friends safe at the same time.

We can’t wait to see the positive, creative posters coming through today!!

Feel free to check out the website for more info and use any images you like within your posters, as well as the ones below.

www.dramscotland.co.uk

One Minute Brief of the Day: Create posters to encourage the creative industry to be more inclusive of the LGBTQ+ community with @Outvertising #InclusiveCreativity

We’re very proud to be collaborating on two One Minute Briefs in July and August with Outvertising and can’t wait to see how the OMBLES get creative to share important, positive messages across our community and beyond. This coincides with the recent changes to our board and Shae Leigh becoming out LGBTQ+ OMBassador.

It’s great for us to be able to show our support for Outvertising and work with them moving forward to make our community even more inclusive for everyone. We pride ourselves on the fact that anyone can enter OMB and we strive to keep learning and supporting everyone as we grow.

With the first brief we are challenging the OMBLES to create posters to encourage themselves & colleagues/industry to make more inclusive ads. 

Tweet your entries to @OneMinuteBriefs and @Outvertising with the hashtag #InclusiveCreativity 

Prizes:

  • Shortlisted and winning entries to promoted through industry press and the Outvertising network

  • Shortlisted entries will be discussed during the Outvertising social on the 15th July - an open forum where the audience can join and gain insight into the Judges perspective and considerations. 

  • A free consultation & support session from Outvertising for a future project to help advise them/their agency on making them more inclusive.

  • The winner will be announced at the Outvertising Awards later in 2020.

  • Special Outvertising OMB tee

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Because diversity and inclusion is for the whole year, not just Pride month. Our ads need to reflect this.

The posters should encourage/remind the creative industry to be more inclusive for the LGBTQ+ community and drive reappraisal of unconscious biases against LGBTQ+ inclusion in their advertising campaigns.

We want each of us and the industry to realise our choices have real societal impact and make a real difference creatively. This, in turn, will have a positive effect on business.

Now is the time to seize the opportunity and take responsibility for their part in making the advertising world a more inclusive place.


Supporting info as an example of advertising in the UK:

Ads aren’t diverse & inclusive enough:

‘Inclusivity in advertising’ by C4 report https://s3-eu-west-1.amazonaws.com/c4-cp-assets/corporate-assets/2019-10/Channel%204%20-%20Inclusion%20%26%20Diversity%20Insights%20-%20October%202019.pdf shows how little minority groups are portrayed in adverts as the lead (only 1%). The average adult sees a minority (disabled/lgbt/minority ethnicity) as lead character only once every 2.5days.

LGBT feature in only 3% vs being (at least) 6% of the population… although if you look at Tinder, 1in 5 of matches are now ‘queer’! https://www.gaystarnews.com/article/one-in-five-tinder-matches-are-queer-as-more-young-people-open-up-to-lgbt-dating/  (With uplift in people across age groups increasingly not identifying as 100% heterosexual (YouGov2018 study) e.g. over half of young people (18-25)in 2018.

Diversity is a fact (are they seen?), whilst Inclusivity is more of a feeling - most don’t feel representative as one LGBT+ person remarked in the study “there’s more than one way to be gay”.

Cliches/Tokenism isn’t the way ahead and minorities are felt to be seen most often only in montages of different people. 


Ads don’t reflect society enough

Only 25% think ads reflect all groups in society

Only 32% think ads reflect modern society


Yes it’s hard, but it’s worth it - for you and your audience. D&I in ads MAKES A REAL DIFFERENCE!

Even the audience get that it’s hard to show the often ‘invisible’ (whether mental issues or sexuality/gender without explicit mention)

BUT it benefits us all. It improves recall versus generic ads and increases positivity towards brands trying to feature minorities. (e.g. In the UK survey, 63% of people feel more positive towards brands who include LGBT+ people)

https://www.glaad.org/blog/glaad-and-procter-gamble-study-finds-exposure-lgbtq-images-media-and-advertising-leads-greater

https://www.thedrum.com/news/2020/05/28/media-representation-driving-lgbt-acceptance-says-pg-study

72% of respondents who had been exposed to LGBTQ people in the media were more likely to be comfortable learning a family member was LGBTQ, compared to those who had not (66%).

80% of respondents who had been exposed to LGBTQ people in the media say they are supportive of equal rights for LGBTQ people when compared to the respondents who had not recently seen LGBTQ people in the media (70%).

About Outvertising   

We are the not-for-profit LGBTQ+ advertising advocacy group.  

We are all industry volunteers on a mission to drive LGBTQ+ equality. 

We are here to promote more, positive LGBTQ+ representation in advertising.

For more info and insights about LGBTQ+ inclusive advertising, download the Outvertising Guide from https://www.outvertising.org/outvertising-download

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