One Minute Brief of the Day: Create posters to help @_UKCoaching educate people on how to respond to a sudden cardiac arrest by raising awareness of their fully-funded online course. #RestartAHeart

Today’s brief is a hugely important one for our community. I hope everyone will get involved in this one to spread the word and take the online course. The brief is particularly meaningful to me personally too as I suffered a heart attack aged 26 in 2015.

One Minute Brief of the Day:

Create posters to help UK Coaching educate people on how to respond to a sudden cardiac arrest by raising awareness of their fully-funded online course that aims to create a nation of life-savers ahead of tomorrow’s #RestartAHeart Day

Tweet your entries to @OneMinuteBriefs & @_UKCoaching with the hashtag #RestartAHeart & link to the course ukcoaching.org/sca

Remember to include your Twitter handle in the corner of your submissions. Deadline 6pm.

Prizes: £150 cash prize for today’s winner

Sudden cardiac arrest is when the heart suddenly and unexpectedly stops pumping blood around the body and vital organs, due to an abnormal heart rhythm. As we saw during Euro 2020 with Christian Eriksen, it can happen to anyone, at any time.

• 60,000 people have a sudden cardiac arrest within the community every year in the UK.

• 12 each week are under the age of 35.

• Only 1 in 10 survive.

• If effective action is taken within the first minute, it can treble chances of survival. You can learn these life-saving steps in UK Coaching’s fully-funded online course. 

We want to raise awareness of and encourage people to take this online course. Whilst the course can be taken by anyone, it’s particularly aimed at anyone involved in sport and physical activity – including coaches, personal trainers, club organisers, referees, volunteers, parents, participants and spectators. 

More about the course

It’s been created in collaboration with Resuscitation Council UK, St John Ambulance and Joe Humphries Memorial Trust, and funded by Sport England. It’s packed with immersive and scenario-based learning, along with practical information and tips to help you respond quickly and appropriately to a sudden cardiac arrest.

Link to access course: https://ukcoaching.org/sca

About UK Coaching

UK Coaching is an active charity and the UK’s leading organisation for coaches of sports and physical activity. It supports and inspires the nation’s coaches to deliver great coaching in the UK by delivering best practice, training, research and industry standards across sports, communities and national governing bodies of sport. 

UK Coaching works with sports coaches, exercise trainers, fitness instructors, activity leaders, parent helpers, teachers and more – empowering, celebrating and developing them to play a pivotal role in building healthier and happier communities.

Social Links

• Twitter: @_UKCoaching

• Facebook: @OfficalUKCoaching

• Insta: @ukcoaching

• Linkedin: UK Coaching

Imagery

Where possible, please ensure there are no rights issues with any imagery you use.

Ideally imagery should be relevant to a sport & physical activity and/or coaching environment. 

One Minute Brief of the Day: Create posters to demonstrate how, with @ArloEU home security products, you can have peace of mind knowing your home is secure this winter, even in the dark.

Today we’ve got a brilliant, and very important, brief with some great cash and product prizes to be won for you or your family. We can’t wait to see how the OMBLES take on this one!

About:

At Arlo, we believe a watched over space is a safer space. So, we create self-installed, self-monitored surveillance systems that put you in control of protecting your home.

More than just a camera, Arlo is an AI powered monitoring and verification platform that uses our smart security cameras, floodlights and doorbells to detect people, animals, vehicles and packages - so you can quickly identify potential threats and reduce false alerts.

Controlled via our highly rated smartphone app and easy to install, Arlo Security gives you peace of mind that the things you care about most are safe and secure.

THE BRIEF 

Home security is Arlo’s priority every month of the year and during the month of October, we want to create an ad to demonstrate this as people across Europe begin to experience darker winter months. 

Darker nights need greater protection. Create posters to demonstrate how with Arlo home security cameras, floodlights & doorbells, you can have peace of mind knowing your home is secure this winter, even in the dark.

You can enter as many times as you like.

Make sure you tweet to @OneMinuteBriefs and @ArloEU with the hashtags #DarkerNightsNeedArlo

Don’t forget to include your twitter handle in the corner of your submissions.

You can also share to Instagram stories or posts by tagging @OneMinuteBriefs and @arlosmarthomeuk with the hashtags #DarkerNightsNeedArlo 

PRIZES

WINNER: £300 cash + Doorbell & Chime bundle

2ND : £200 cash + Doorbell & Chime bundle

3RD: £100 cash + Doorbell & Chime bundle

Check out the video & product imagery below for inspiration.

One Minute Brief of the Day: Create posters to bring to life the benefits of putting people before profit in the chocolate industry.

One Minute Brief of the Day:

Create posters to bring to life the benefits of putting people before profit in the chocolate industry.

Tweet your entries to @OneMinuteBriefs & @Tonyschocouk_ie with the hashtag #TheBigChocoSale

Remember to include your Twitter handle in the corner of your entries. You can also tag @Tonyschocolonely and @TonyschocoUS in your submissions.

The Big Choco Sale – a new low for cocoa

Everyone loves a sale, right? Well, this one is a bit different.. it’s a steal.

On 1st October, the government of Ivory Coast announced its new cocoa farmgate price (the minimum price cocoa buyers have to pay) has decreased to USD$1,457 per tonne in 21/22 from USD$1788 per tonne in 20/21 – a devastating drop of 18.5%.

This means farmers, who are already living way below the poverty line, will earn 18.5% less for the cocoa they sell this season. That’s the difference between feeding your family and going hungry, between children going to school or doing dangerous work on cocoa farms.

This price drop will likely have no impact on the price of chocolate for consumers. It is expected that savings will not be passed on and instead some big chocolate companies will enjoy greater profits as they did when the farmgate price dropped in mid-2017. [1]

We are calling on all chocolate companies to match the price we pay for cocoa – the Living Income Reference Price developed with Fairtrade – to enable cocoa farmers to earn a living income, a crucial step in driving modern slavery and illegal child labour out of the industry. We are also calling on chocolate-lovers to ask their favourite chocolate brands to increase how much their pay for their cocoa instead of profiting from paying even less.

At Tony’s we voluntarily pay a higher price for our cocoa. We pay an additional premium and a co-op fee on top of the Fairtrade premium to bridge the gap between farmgate price and Living Income Reference Price. The total Tony’s premium paid on top of the farmgate price will increase from $462 to $793 per tonne of cocoa in 2021/22 to ensure farmers are not impacted by this significant price drop.

We need you!

This is a complicated message and we don’t want that to mean that it gets buried in the commodity trading press (no offense to them..), we want to make noise about it! Help us show the positive human impact it can have when big companies make people as important as profit.

Create posters to show the benefits of putting people before profit in the chocolate industry.

The rules:

• Focus on the positive impact it can have if people are paid properly by big chocolate companies

• We aren’t negative, we want to encourage big companies to do the right thing by showing them the benefits of doing so

• We treat people and companies with respect

• We are crazy about chocolate, serious about people. The brighter/more colourful/crazier the better!

Check out the video below for an example of how we have done this before.

Source:

1.      Cocoa Barometer 2018, Page 13 - Where is the money going?

More info here:

https://tonyschocolonely.com/uk/en/our-mission/news/big-choco-sale-its-a-steal

https://tonyschocolonely.com/uk/en

The Prizes:

1st Place: £300 and a year’s supply of Tony’s Chocolonely

2nd Place: £200 and a hamper of Tony’s Chocolonely goodies

3rd Place £100 and a hamper of Tony’s Chocolonely goodies

One Minute Brief of the Day: Create fun posters to promote #OM8LIVE event at @TheDrum Labs in Shoreditch, London on 26/11/21

Today we’ve got a fun brief to coincide with the announcement of our 8th annual event. With a great new venue, a huge tournament line-up and the closest OMBLE of the Year voting ever, this promises to be an incredible event. It’s been over 2 years since we’ve been able to meet in person too.

So today, the brief is to create fun posters to promote the #OM8LIVE event!!

We want OMBLES new and old to be there. Many OMBLES travel to our annual event too (including us…we’re from Manchester)… we’ve even had people come from Denmark, Spain and Greece before. This is an event you do not want to miss out on!! There will be one minute speed networking too so you’ll get to know all the other OMBLES in no time too!

30% of tickets have already gone in the first couple of hours too! Make it happen!!

Tweet your entries to @OneMinuteBriefs & @TheDrum with the hashtag #OM8LIVE

Remember your Twitter handle in your entries & mention fellow OMBLES in your tweets to encourage them to come along too!

Prize: Winner will receive a special prize on the night of the event.

#OM8LIVE

26/11/2021 @ 7:00pm

We're looking forward to welcoming all of the OMBLES to the 8th annual One Minute Briefs event! And, we're returning to London for the second time in a very exciting new venue at The Drum Labs, Shoreditch, London.

We hope to see you all there, and welcome some newbie OMBLES, for an evening of quick-fire creativity with the Live One Minute Briefs tournament, One Minute talks from the OMBLES & Industry Leaders, OMB Awards ceremony + a talk & Q&A from our Founder & Creative Director, Nick Entwistle.

Dress Code: Prepared for the Party (OMB Tees & Hoodies welcome!!)

Beers and JagerOMBs at the ready!

Here’s what’s happening on the night

One Minute Speed Networking

• Meet all those friendly faces and Twitter handles from the best creative community ever!!

Talk & Q&A

• Nick Entwistle, Founder & Creative Director of the Bank of Creativity & One Minute Briefs

OMBLES - One Minute Talks

• Speakers To Be Announced over the next week

LIVE OMB TOURNAMENT

Fixtures below:

OMB Award Ceremony

• OMB TOURNAMENT WINNER

• OMBLE NEWCOMER OF THE YEAR

• OMB ENTRY OF THE YEAR

• OMBLE OF THE YEAR

• OMBLES' OMBLE OF THE YEAR

Get your tickets here or you can use the form below…

About One Minute Briefs:

One Rule. One Minute. Create an Ad.

We promote brands & causes via social media by challenging our creative community on Twitter to respond with instinctive ideas to daily advertising briefs & reward the best entries. All submissions are retweeted to our 35k+ Twitter followers, which generates millions in potential reach every single day, enabling brands to interact with huge audiences in an engaging, cost-effective way whilst creating quality content. OMB serves as a popular, diverse & inclusive social network for the creative industry across the world and we host regular workshops, talks & events for our followers, otherwise known as the OMBLES.

p.s. Check out the video from our last London event here:

One Minute Brief of the Day: Create posters to encourage millennial & Gen-Z audiences to #SeeMoreOfTheWorld with @WhereaboutsHols

Today we’ve got a fun creative brief, where we are looking to encouraging millennial & Gen-Z audiences to #SeeMoreOfTheWorld with Whereabouts Holidays. With a great prize to be won, we are excited to see all the great ideas and headlines that the OMBLES come up with for these incredible adventure holidays.

The aim is to encourage people who have never been on an adventure holiday to try one out, get younger people interested in new routes and those who are not sure about adventure holidays in general to give it a try. It’s not just about the walking, cycling and adventure. It’s about the overall holiday experience.

Remember to tweet your posters to @OneMinuteBriefs and @WhereaboutsHols with the hashtag #SeeMoreOfTheWorld

Prize for the winner:

• A £300 voucher for a Whereabouts trip 

About Us

Brand background 

Whereabouts is a relatively new brand under the umbrella of Sports Tours International which has been established since 1973. Its goal was to be known for European walking and activity holidays and to share our passion for the great outdoors and people’s overall fitness. 

The return to travel and the new direction of Whereabouts Holidays

We are completely changing here at Whereabouts – we are certainly still about sharing our passion for the great outdoors and people’s overall fitness and wellbeing, but we are wanting to go Worldwide we are wanting people to do and see more of this amazing world.  

Our customers are the young and the young at heart, people who are wanting to get off the beaten track. Do more, See more. Solo and group travellers. People who are planning adventurous trips, whether that be climbing a world’s highest mountain, driving down a world-famous highway, spotting one of the world’s most iconic mammals or doing their bit volunteering. We have something for everyone and if you don’t take life too seriously and have a love for travel and adventure, we will see more of this world together. 

We are going to be having several Travel Styles from the Iconic adventures of the Inca Trail and Everest Base Case, Wildlife trips to the Galapagos, Safaris in Africa or even bear spotting in Canada or Finland. We are also wanting to give back with some Volunteering projects worldwide whether that be with wildlife, local communities or teaching English. We will also be doing massive Self-Drive itineraries either by car or Motorhome. 

Backpacking tours worldwide will be widely available through Whereabouts with excellent first-hand knowledge and not forgetting Wellbeing and sport and our route of Walking and Hiking in Europe.

Who We Are!

Here at Whereabouts, we love our Holidays to be a little different, we want you to feel a sense of achievement and adventure after every trip!

Our competition 

None of our competition really speak to the “Youth” “Gen Z” crowd. We really want Whereabouts Holidays to be different – to be loud and proud and to make a difference to peoples lives by giving them the best advice and confidence to do and see more and to do things a little less “Normal”.

Links for imagery and more info to use:

https://whereaboutsholidays.com/

https://twitter.com/WhereaboutsHols

https://www.facebook.com/whereaboutsholidays/

https://www.instagram.com/whereaboutshols/

One Minute Brief of the Day: Create a new packaging design for @KingofShaves designed to appeal to Millennial & Gen-Z audiences ahead of their 30th anniversary in 2023! #LongLiveTheKing

We’re back again with an exciting and different OMB campaign with King of Shaves. After our amazing brief with Oatly, where we reimagined their packaging, we’re excited to see what the OMBLES come up with for this one! We welcome sketches, slogans, designs and mockups.

Use the packaging below as your blank canvas.

Be as creative as you like and enter as many times as you wish!!

One Minute Brief of the Day:

Create a new packaging design for @KingofShaves designed to appeal to Millennial & Gen-Z audiences ahead of their 30th anniversary in 2023! #LongLiveTheKing

Please tweet your entries to @OneMinuteBriefs & @KingofShaves with the hashtag #LongLiveTheKing

Remember to include your Twitter handle in the corner of your entries.

Prizes:

WINNER: £750 cash!!!

2nd: £350 cash!!!

3rd: £150 cash!!!

We are looking for the OMBLES to re-imagine & redesign two of King of Shaves' best-selling shaving products as we close in on our 30th anniversary in 2023. The packaging/design route you choose should appeal to a younger age/demographic, Millennial & Gen Z the same young people that Will (our founder) designed his original shaving oil product for, and was marketing to in 1993 aged 27 (he's now a 56 year-old Dad).

We want to keep our distinctive 'K' logo (to ensure brand recognisability & clarity is retained) but we are very open to updated, perhaps more 'modern' interpretations of it. The language, information, product description can be changed / varied / interpreted!

We know some people feel our logo is too 'large & shouty' - but with our brand being bought on cluttered supermarket shelves against multi-national competitors, we can be discreet, but not invisible! We must have shelf-edge-standout.  And sink-top-standout too! 

We have provided blank versions of our Shave Gel packaging below to apply your designs/ideas on to.

This is your blank canvas to get creative!!!

At the bottom of the page you can find the current range to see how it looks now & what info would need to go on the packaging.

Background

King of Shaves launched in 1993 with its first product, a natural shaving oil that reduced/eliminated razor burn for men who suffered from 'sensitive skin' (53%), allowed you to see where you were shaving (versus shaving off foam) and was (then) the only 'challenger brand' to Gillette. It was a problem solving brand, and it took the UK market by storm,  In 1996 it introduced its pioneering low foam, aloe rich shaving gel, developed a widely admired innovative, maverick and pioneering reputation - so much so that 28 years later, KoS still remains the UK's #3 shaving brand in UK retailers after global brands, Gillette and Nivea for Men.

King of Shaves has always been Made in Britain, is pioneering refillable shaving products, and remains independently owned.

Why the packaging design 'reboot'?

A lot has changed in shaving since the early 90's. Then, 90% of men were 'clean shaven' (and wore suits and ties to work) - razor blade technology wasn't anywhere near as good as it is today, and by using King of Shaves, men (and women) experienced a much better shaving experience - the 'King' of shaves. 

Nowadays, men are often 'ambivalent - lazy' about shaving; beards are way more commonplace - 40-50% of men now shave 'occasionally' rather than daily and razor blade technology has vastly improved, so razor burn is much less. In addition, when men and/or women buy their shaving preparation (can of shaving gel, foam - which remains by volume 90% of the market) they often choose 'the cheapest' - the brand 'on deal' or the 'default' Gillette.

Performance Brand, Lifestyle Aspiration*.

(*Of course we want that. What brand doesn't?)

With nearly 14,000 4* & 5* star genuine consumer reviews online, King of Shaves is the highest rated & reviewed shaving prep brand, bar none. 

The performance of our product, and satisfaction in using is not in question. But we need to give people a clear reason to 'Buy us and Try us'. 

In short: "Why buy King of Shaves instead of our competitors?"

What's our Why?

Gillette built their brand, reputation with the slogan 'The best a man can get'. Nivea for Men built theirs by leveraging their women's skincare expertise into men's skincare. Bulldog say they're 'Man's Best Friend', the US brand Harry's is 'Shaving's Other Guy'.

At King of Shaves, we trademarked and used print 'The World's Best Shave' - but this is in the experience of the user, not necessarily a claim to be made by a brand. Until relatively recently, we used the slogan 'Clearly Better' as our shaving preparations let you see where you're shaving. 

But we need more - to connect with our customers at an emotional level (as opposed to pure performance); evolve our language to align with consumers' brand expectations today. Perhaps be less 'shouty' about us (we've historically had a large King of Shaves logo, front and centre, top of pack). 

Most importantly, we want our packaging design to clearly communicate to whoever buys us,  the fact that if you shave with us, you're setting your skin, and you up for a 'great' day ahead. Shave better with King of Shaves, get more out of your life. Well, that's what Will believes, but like we say - he's nearly 60 now.

We (and he!) can't wait to see what you amazing creative OMBLES will come up with.

Over to you!

Links:

https://kingofshaves.com/

https://twitter.com/kingofshaves

https://www.facebook.com/KingofShaves/

https://www.instagram.com/kingofshaves/

Below you can find the current range to see how it looks now & what info would need to go on the packaging.

One Minute Brief of the Day: Create ads that bring to life how Twitter can be the perfect partner for agencies. @TwitterBusiness #GrowWithTwitter

Following our huge collab brief two weeks ago today, in which we celebrated Twitter as the perfect partner to One Minute Briefs, we are opening the brief up to include all of the creative industry!!! We want to see how you’d bring to life how Twitter can be the perfect partner for agencies to help them grow their brands and clients. The submissions in the last brief were incredible and we’re excited how you will combine Twitter with agencies, big and small, all around the world.

One Minute Brief of the Day:

Create ads that bring to life how Twitter can be the perfect partner for agencies. #GrowWithTwitter

In keeping with the Twitter theme, we recommend creating your entries at a Twitter digital ad size (1200px width X 600px height)

Just make sure you tweet to @OneMinuteBriefs and @TwitterBusiness with the hashtag #GrowWithTwitter

Don’t forget to include your Twitter handle in the corner of your submissions!! Feel free to mention the agencies you include on your entries too!

Prizes:

WINNER: £200 cash + the opportunity to work directly with the Twitter Business team to create & bring to life a Twitter Ads campaign for Q4.

Runner-Up: £100 cash + the opportunity to work directly with the Twitter Business team to create & bring to life a Twitter Ads campaign for Q4.

Background:

In our time as a company, we’ve never had more confidence in our strategy to grow yours. We’re helping brands launch something new and connect with what’s happening with advertiser experiences that only Twitter can deliver. This is why now is a better-than-ever time to join the ranks of successful agencies and advertisers on Twitter.

Twitter Business works directly with brands and agencies of all shapes and sizes to create the weird and wonderful campaigns that you see on your Twitter timeline. Let’s celebrate it! We want to show more agencies why Twitter is the perfect partner for them, and their clients. 

Some key stat’s that may be useful:

• More people are turning to Twitter and they’re more engaged than ever

• Twitter is the #1 platform for brand interaction

• 79% of people on Twitter follow brands

• +52% of Tweets on 2020 came from Gen Z

Some things that may inspire you:

• Take a look through the OMB x Twitter brief from earlier this month

• What are agencies doing on Twitter? What are brands getting right? 

• Reimagine a Twitter Ad

• Why should agencies get their clients on Twitter? How does it amplify brands?

• How is Twitter different from other social media platforms?

• Think Twitter products and tools, Spaces, Tweets, Threads, Video, Moments, Carousels…

• Show Twitter and your favourite agencies as the perfect partners to grow a brand & community.

Check out the link to the all-new Agency Playbook here.

You can access the brand toolkit here or fonts, guidelines, textures, and logos here.

See the colours and visual styles below for a bit of creative inspiration!!

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One Minute Brief of the Day: Create posters to encourage people to join the virtual #WorldClimateMarch by pledging to march 2000 steps (=1.5km) for climate justice with @Oxfam

To coincide with the COP26 UN Climate Summit happening in Glasgow this year, Oxfam is running a virtual action around climate justice. That’s why we’re hoping all the OMBLES will join in their campaigning efforts on climate and, of course, each join the march themselves!!

One Minute Brief of the Day:

Create posters to encourage people to Join the virtual #WorldClimateMarch by pledging to march 2000 steps (=1.5km) for climate justice

Tweet your entries to @OneMinuteBriefs and @Oxfam with the hashtag #WorldClimateMarch

Remember to add your Twitter handle in the corner of your entries and feel free to tag in any celebrities or organisations you’d like to see get involved!

Prizes:

• First Place: £200 cash!!

• Second place: £100 cash!!

Context:

We are dangerously close to catastrophic tipping points in global temperature rises that will wreck even more lives around the world. We have a huge opportunity to do what it takes –  right now in 2021 - to keep the vital goal of 1.5°C within reach.  Therefore, to coincide with the COP26 UN Climate Summit happening in Glasgow this year, Oxfam and partner organisations are running a virtual action around climate justice; the World Climate March. Due to the ongoing Covid-19 situation, mass public gatherings in Glasgow and beyond are not expected to take place as they normally would - resulting in a large gap for large scale public mobilisation. But we still want our voices heard! The World Climate March will give people worldwide the opportunity to show they want world leaders to take climate action during COP26. 

It takes 20 million steps to go around the world. So we aim to go around the world a few times with the 2000 steps people pledge to take showing that we are all connected globally in our fight for climate justice. We chose for 2000 steps/1.5km as it related to the maximum of 1.5 degrees warming that scientists say is necessary for the wellbeing of humanity, and world leaders agreed to in Paris. 

So what do we ask people to do?

• Step 1

  Join the World Climate March by pledging to march 2000 steps (=1.5km) for climate justice

• Step 2

  Upload a video (or photo) of you, your family, your country marching for climate justice on the World Climate March website (to be launched 7th of September) and to make it your own by use of costumes, placards, etc.

  OR

• Upload a video of you marching for climate justice on your own social media channels and add the #WorldClimateMarch hashtag so the content will be automatically uploaded to the World Climate March website.

https://www.worldclimatemarch.org/

LINK TO FONTS

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One Minute Brief of the Day: Create posters encouraging people to Step It Up and recycle more to fight climate change this #RecycleWeek with @recycle_now

Recycle Week 2020 was the most successful yet, and the OMBLES were a huge part of that. This year, we’re aiming even higher – because Recycle Week 2021 is all about how recycling can help us fight climate change.

One Minute Brief of the Day

Create posters encouraging people to Step It Up and recycle more to fight climate change this #RecycleWeek with @recycle_now

Prize:

WINNER: £150 cash 

Make sure you tweet to @OneMinuteBriefs and @recycle_now with the hashtag #RecycleWeek

Recycle Week 2021

Delivered by Recycle Now, Recycle Week is the UK’s largest national annual recycling campaign. This year’s campaign “Step It Up this Recycle Week” [recyclenow.com/RecycleWeek] is about educating people as to how recycling helps us fight climate change. We want to encourage people to join this fight by ‘stepping it up’ – and recycling more things, more often.

So, how DOES recycling help fight climate change?

Recycling in the UK saves around 18 million tonnes of CO2 a year. That’s because making things from recycled materials uses less energy – and releases less harmful gas into the environment – than making things from scratch.

We’ve not had much control over the last 18 months. But the climate crisis is one thing every one of us can do something about, through small and powerful habits – like recycling. 

Some stats to get the ideas flowing...

• In the UK, we save 18 million tonnes of CO2 a year by recycling.

• That’s the same environmental impact as taking 12 million cars off the road…

• …or 27 million of us going vegetarian.

• Making 20 aerosols from recycled materials uses the same energy as making one from scratch…

• …and making 4 plastic bottles from recycled materials uses the same energy as making one from scratch.

Please DO:

• Include the Recycle Now logo or the campaign logo lockup in your entries [provided]

• Include the hashtag #RecycleWeek in your posts

• Show the positive impact of recycling on climate change

• And remember, entries can be in portrait, square or landscape format.

Please DON’T:

• Refer to political figures, parties or agendas

• Depict environmental disasters

Your amazing entries last year made a huge difference. We can’t wait to see what the OMBLES come up with in 2021.

About Recycle Now:

Recycle Now is one of WRAP’s family of consumer facing brands.

An established brand, Recycle Now encourages and motivates citizens to recycle more things, more often, from all around the home. Using ground-breaking, robust insights and behaviour change theory, we develop interventions and campaigns to motivate citizens to change their behaviour.

For more information about Recycle Now visit www.recyclenow.com, and use our Recycling Locator to find out what you can recycle in your area, and where.

Twitter: @Recycle_Now

Instagram: @recyclenow_uk

www.recyclenow.com

recyclenow.com/RecycleWeek

One Minute Brief of the Day: Create colourful, creative, delicious ads that bring Coca-Cola Freestyle’s 100+ choices of fan’s favourite beverage brands to life. #CocaColaFreestyle

Today’s brief is HUGE!!! For the first time ever, we’re offering over £10,000 in cash prizes split between the top 5 submissions. This is one brief you don’t want to miss!!

We’re excited to be collaborating with Coca-Cola and going ‘FREESTYLE. This is the perfect match for the OMBLES and is a brilliant brief to be able to express our collective instinctive creativity!!!

We cannot wait to see all of the different interpretations of #CocaColaFreestyle and how you bring it to life. Enter as many times as you like and be as creative as you wish! Freestyle it!

One Minute Brief of the Day:

Create colourful, creative, delicious ads that brings Coca-Cola Freestyle’s 100+ choices of fan’s favourite beverage brands to life. #CocaColaFreestyle

The team wants you to create ads to showcase the choice and variety of 100+ amazing drink choices you can explore and pour with Coca-Cola Freestyle. 

The Coca-Cola Freestyle Dispenser lets consumers pour over 100+ flavours; so cool Forbes named Coca-Cola Freestyle The Coolest Products of the Decade. 

Enter as many times as you like, but don’t forget to tweet to @OneMinuteBriefs and @CCFreestyle with the hashtag #CocaColaFreestyle

Include your twitter handle in the corner of your submissions. 

Prizes: 

WINNER: £4,000 cash and your ad showcased on Coca-Cola Freestyle’s social channels 

2ND PLACE: £3,000 cash and your ad showcased on Coca-Cola Freestyle’s social channels 

3RD PLACE: £2,000 cash

4TH PLACE: £1,000 cash

5TH PLACE: £500 cash

About Coca-Cola Freestyle 

Coca-Cola Freestyle is an interactive beverage dispensing platform that offers more than 100 beverages, unparalleled consumer choice and the ability to personalize your drink. 

Check out the explainer video below!!

We’re keeping the brief straightforward so you can let your creativity run wild!!

Here are the things you need to know: 

• With 100+ choices – that you can even combine – Coca-Cola Freestyle’s possibilities are endless (and delicious)

• Official name “Coca-Cola Freestyle”

• We like our creative as colourful as our drinks, (though we’re not too keen on blue)

• Drinks should look crave-worthy and delicious

• Be as over-the-top as you want - catchy headlines are a plus

• Is your ad a video?

• Is it an animation?

• Is it a painting?

• Is it a doodle?

Go Freestyle and get creative! No matter what it is, if it’s an over-the-top visual, we want to see it! 

Links:

https://www.coca-colafreestyle.com/

https://twitter.com/ccfreestyle

https://www.instagram.com/cocacolafreestyle_us/

https://www.facebook.com/CocaColaFreestyleUSA

https://www.youtube.com/channel/UCxkGXdHeHkq4q8Gh4qGR2Gg

T&C’s can be viewed here.

One Minute Brief of the Day: Create posters that showcase how Relief is a cheaper alternative to therapy while normalising talking with @ReliefHQ #TalkingIsTherapy

One Minute Brief of the Day:

Create posters that showcase how Relief is a cheaper alternative to therapy while normalising talking with their vetted network of social workers and psychology post grads. @ReliefHQ #TalkingIsTherapy (Note: First Session is Always Free)

Tweet your entries to @OneMinuteBriefs & @ReliefHQ with the hashtag #TalkingIsTherapy

Remember to add your Twitter handle in the corner of your entries!
Get creative with it. We can’t wait to see how the OMBLES take this brief on!!
Enter as many times as you wish!!

Prizes:

Winner: £100 Cash!!!

Second Place: 10 Relief Sessions (100 GBP Value)

Third Place: 5 Relief Sessions (50 GBP Value)

Campaign Background:

Relief has created a more accessible and affordable alternative to therapy. Using their Relief App anyone around the world can select from the network of vetted social workers & psychology post-grads under the topic of their choice and get connected for a 20-minute call, scheduled at their own convenience.

Relief believes that everyone should casually talk about what's bothering them, and how one of their social workers or psychology post grads may understand you better than a friend.

The campaign tagline #TalkingIsTherapy aims to inspire people around the world to normalise talking as a form of reflection that increases one's Health and Wellness, regardless of the topic.

Note: Relief offers all new users a free first session to try out the app service!

Check out the website for more info and inspo!! www.minirelief.com

Brand Background:

What is Relief:

• - Casually talk about what bothers you with vetted psychology postgrads & social workers

• - Flexible access to a network of selected postgrads & social workers ready to listen.

• - You leave with personalised support - for an affordable price.

• - All within our app. Stay anonymous, only if you prefer.

What can I expect from Relief?

- Expect casual, personalised support from a vetted psychology postgrads & social workers who understand more than your friend.

- You can talk about what's bothering you, whether relating to Love, Friends, Wellbeing, Personal Growth, Studies or any of our other categories.

Who are the postgrads & social workers?

- Our network includes 25 vetted social workers and psychology postgrads ready to listen

- They cover many different cultural backgrounds and all speak English. Some also speak Spanish, French, Dutch, Italian, Portuguese, Russian, Hindi and more.

- Get started by picking one who suits you best!

How much does it cost?

- A 20-minute call costs £9.99 | €11.99 | $13.99

Can I remain anonymous?

- Absolutely! The postgrads don't see your name and they will see your video blurred, though you can remove the blur filter should you wish so.

- Either way, you will always see the postgrads or social workers non-blurred.

Does Relief offer professional help?

- Our postgrads and social workers are not licensed counsellors. Relief is not a counselling or therapy service. If you require professional help, please consult a therapist or a hotline.

Links:

- https://twitter.com/reliefhq

- https://www.instagram.com/relief.app/

- https://www.facebook.com/reliefhq/

See the examples for brand colours and examples to give you some inspiration!

You can also download the press pack and use any of the assets here.

One Minute Brief of the Day: Create posters that bring to life the certainty of #BeClearScoreSure with @ClearScore

ONE MINUTE BRIEF OF THE DAY:

Create posters that bring to life the certainty of #BeClearScoreSure with @ClearScore

ABOUT THE BRIEF:

We have teamed up with One Minute Briefs today to coincide with the launch of our new brand platform. Our tagline is ‘Be ClearScore Sure’ – giving users certainty in their financial decisions like never before.

This stems from the user insight that “It’s normal to feel a little uncertain about your finances and searching for a new credit card or loan can often leave you feeling you’re not in control”.

Our new campaign features a number of characters showing that feeling of total certainty, all empowered by ClearScore. In our TV ad, we have a hero mum who confidently takes on a range of tasks (such as bowling through her legs) and completes them with confidence and without fail every time. She really is ClearScore sure.

We’d like to see you bring to life what it means to be/feel ClearScore sure, thanks to ClearScore’s free credit score and personalised credit card and loan offers.

Be as creative as you like and enter as many times as you wish.

Please tweet your entries to @OneMinuteBriefs and @ClearScore with the hashtag #BeClearScoreSure

Remember to include your Twitter handle in the corner of your ads too!!

Prizes:

1st: £1000 Cash

2nd: £500 Cash!!!

3rd: £250 Cash!!!

About ClearScore:

ClearScore is the UK’s number one free credit score and financial product marketplace. Founded in 2015 with the mission to help users take control of their financial health, ClearScore is the industry leader in giving everybody access to their credit score and report for free, forever. Winners of prestigious awards such as the Queen’s Award for Enterprise and featuring on The Sunday Times Best Companies to Work For list,

ClearScore combines a team of industry experts, sophisticated algorithms and clever tech with a trustworthy brand. The result is a beautiful product that delivers an experience that is clear, calm and easy to understand. ClearScore uses data every step of the way to ensure that users see the most relevant financial products for them, giving them the tools to manage their finances in a way that suits them.

With over 11 million UK users, and a further 3 million worldwide, ClearScore constantly innovates to help their users on a journey to greater financial wellbeing. Co-founded by CEO, Justin Basini, ClearScore is based in London and is supported by investment from QED Investors, Blenheim Chalcot, Lead Edge Capital and Invus Opportunities.

Our vision

ClearScore's vision is to help everyone, no matter what their circumstances, achieve greater financial wellbeing. We've started this journey by giving everybody access to their credit score and report for free, forever.

By combining a brand which people trust, a product which is beautiful to use, amazing technology and deep analytics, we deliver a unique experience that helps people take control of their financial future

LINKS:

https://www.clearscore.com/

https://www.youtube.com/clearscore

https://www.facebook.com/clearscore/

https://twitter.com/clearscore/

Download the app on the App Store or Google Play

One Minute Brief of the Day: Reimagine an ad or extend a past campaign to make it more inclusive of the LGBTQ+ community - with @Outvertising #ReimagineAward

Last year the OMBLE community wonderfully rose to the creative challenge of reimagining ads to make them more LGBTQ+ inclusive, (here’s last year’s shortlisted entries) which is why we’re back again but with a specific focus this year: Outvertising recently wrote an open letter to the marketing industry calling for action on queer female inclusion and representation. Queer women are more thaen twice as likely to remain in the closet as their male colleagues. In support of that letter, the 2021 Reimagine award is putting a specific focus on female queer or non-binary representation in the adverts produced by this year’s creative challenge. So the challenge is to reimagine an ad to include queer women, positively for both the ad and queer women.

We’ll create a shortlist shortly after today, and announce the winner at the final Awards evening (4th November).

One Minute Brief of the Day:

Reimagine an ad, or extend a past campaign with an ad, to make it more inclusive of the LGBTQ+ community, in particular women - with @Outvertising #ReimagineAward  

We’re excited for today’s brief with Outvertising, the advocacy group on a mission to drive LGBTQ+ representation in advertising, for their 2021 awards. 

Prizes:

The winner will receive £500 cash, the ‘Reimagine Award’ and be celebrated in our comms and at the Outvertising 2021 Awards (4th November), supported by Facebook, Diageo and GSK! 

Tweet your entries to @OneMinuteBriefs and @Outvertising with the hashtag #ReimagineAward 

Remember to include your Twitter handle on the corner of your entries!!

What we’re looking for:

We’re looking for ads reimagined or additional executions for an existing campaign (whether sketches, scamps, storyboards or GIFs), to illustrate how ads/campaigns can be made more inclusive of LGBTQ+ women without detriment to anyone. The execution doesn’t need to be perfect: we’re here to foster positive intention and attempts and learning for the OMB community, industry, brands and beyond.

We are looking for positivity, to illustrate how great advertising can be more inclusive too, building and evolving, rather than attacking brands or just using old cliches.

For more info and insights about LGBTQ+ inclusive advertising, download the Outvertising Guide.

You may want to look at ads in categories that appear to make the least effort according to the C4 ‘Inclusivity in Advertising’ Report.

FYI - in case you missed WHY LGBTQ+ inclusion is rewarding for both advertising and society here are some of the facts and insights:

• Because diversity and inclusion of LGBTQ+ people helps society accept people for who they are.  Our ads need to reflect this, but they don’t currently, even though LGBTQ inclusive ads have been shown to improve recall, brand preference and sales.
  
  

• LGBT people are portrayed in lead roles in only 3% of ads, despite 1 in 4 Britons identifying themselves as somewhere between homosexual or heterosexual (i.e. not 100% heterosexual). Sadly, 1 in 4 parents still say they wouldn’t be proud if their child was LGBT.

• But LGBTQ inclusion in ads makes a POSITIVE difference to more than the ad - they usualise difference and help disarm fear of the unknown. Research shows those exposed to LGBTQ people in the media are more likely to be comfortable learning a family member was LGBTQ & more likely to support equal rights vs those who weren’t exposed. 

As well as today’s OMB campaign… you can also enter the Outvertising’s Accelerator Award with a deadline at the end of the month. You can find that here: https://www.outvertising.org/accelerator-award

One Minute Brief of the Day: Create posters to promote @Ryanair’s latest £9.99 sale with the hashtag #RyanairFlashSale!!!

One Minute Brief of the Day: 

Create posters to promote @Ryanair’s latest £9.99 sale with the hashtag #RyanairFlashSale!!!

To give Europe the best value and the lowest prices in travel, our £/€9.99 Flash Sale sparks an immediate interest in exploring new places or seeing loved ones while travelling at a low price…especially after the past 18 months.

Even if you don’t know where you want to go, that’s a good thing; sometimes it’s as simple as jumping onto www.ryanair.com and selecting one of over 225 destinations and see somewhere new. We have opened up Europe to everyone! 

What to include:

• Include one of our logo's with your design – attached

• The focus should be on Winter Sun destinations and travelling with Ryanair

• Promo runs 9th Sept until midnight

• Don’t forget to be a bit bold and topical – right down our alley!

Please tweet your entries to @Ryanair & @OneMinuteBriefs with the hashtag #RyanairFlashSale

Prizes:

• 1st €300 Flight Voucher

• 2nd €100 Flight Voucher

• 3rd €100 Flight Voucher

About Ryanair:

Ryanair Holdings plc, Europe’s largest airline group, is the parent company of Buzz, Lauda, Malta Air & Ryanair. Carrying 149m guests p.a. (pre Covid-19) on more than 2,500 daily flights from over 80 bases, the Group connects over 225 destinations in 37 countries on a fleet of 450 aircraft, with a further 210 Boeing 737s on order, which will enable the Ryanair Group to lower fares and grow traffic to 200m p.a. over the next 5 years.

Social/Web Links:

Website: ryanair.com

Twitter: @Ryanair

TikTok: @ryanair

Instagram: instagram.com/ryanair

One Minute Brief of the Day: Create posters to celebrate how Twitter has helped @OneMinuteBriefs grow for the past 10 years. #GrowWithTwitter #10YearsOfOMB

One Minute Brief of the Day:

Create ads to celebrate how Twitter has helped @OneMinuteBriefs grow for the past 10 years. #GrowWithTwitter #10YearsOfOMB

In keeping with the Twitter theme, we recommend creating your entries at a Twitter digital ad size (1200px width X 600px height)

“Twitter has been the perfect platform to help One Minute Briefs grow. We started off by sharing a few of our quick ideas as tweets and began learning how the world of hashtags and real-time social media conversation worked. So, when we got to about 100 followers...we invited them to take part in a ‘One Minute Brief of the Day’ and the following of OMBLES has grown ever since, to the point where we recently reached half a billion people with a brief for the WWF. As we collectively share small pieces of content and share it around social media, we are able to have huge impacts for brands and causes. At the same time, this also helps promote what we can do to other organisations as well as getting more entrants involved. This improves people’s creativity, confidence and careers at the same time as filling feeds with positive and powerful content. Other social platforms simply cannot match the flexibility and shareability that Twitter offers and that means we can collaborate and create conversation with and for brands right across the world, quickly and be reactive to real-world, real time topics. OMB was never planned to be this big community or business, but Twitter has been the perfect partner platform to be able to make that happen as we constantly learn how to be even more engaging as we grow but the core concept has never changed. One Rule. One Minute. Create an ad.

I’d like to say a huge thank you to Twitter and their team for allowing this community to thrive and connecting us with brands so easily. Their Twitter Business offering and promotion is perfect for brands to reach their audiences with what’s happening right now and that is exactly what OMB is about too. We can’t wait to see the results of today’s brief and look forward to working even more closely with Twitter in the future in order to keep growing this incredible community. Thanks to all our followers for making these great things happen.”

— Nick Entwistle - OMB Founder

About:

@OneMinuteBriefs has been a prolific feature of the creative community’s Twitter timelines for almost a decade!!

The short, succinct briefs are perfect for Twitter, and we are thrilled to celebrate with them as we approach our 10 year anniversary.

To partner with the very platform that has been the foundation to our success is a real privilege and I really hope all of the OMBLES will get involved today for this important brief.

You can enter as many times as you wish and be as creative as you like.

Some things that may inspire you:

• Reference previous winning submissions

• Celebrate your favourite ever briefs

• OMBLE Awards & Events

• What has OMB done for you personally?

• Emphasise the growth over the past 10 years

• How has OMB changed? How has Twitter changed?

• Show Twitter and OMB as the perfect partners to grow a brand & community.

Just make sure you tweet to @OneMinuteBriefs and @TwitterBusiness with the hashtag #GrowWithTwitter & #10YearsOfOMB

Don’t forget to include your Twitter handle in the corner of your submissions!!

Prizes:

WINNER: £200 cash + the opportunity to work directly with the Twitter Business team to create & bring to life a Twitter Ads campaign for Q4.

Runner-Up: £100 cash + the opportunity to work directly with the Twitter Business team to create & bring to life a Twitter Ads campaign for Q4.

Context:

In our time as a company, we’ve never had more confidence in our strategy to grow yours. We’re continuing to help brands launch new offerings and connect with what’s happening through advertiser experiences that only Twitter can deliver. This is why now is a better-than-ever time to join the ranks of successful agencies and advertisers on Twitter, just like One Minute Briefs.

Check out the link to the all-new Agency Playbook here.

You can access the brand toolkit here or fonts, guidelines, textures, and logos here.

See the colours and visual styles below for a bit of creative inspiration!!

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One Minute Brief of the Day: Create posters for @metoffice to promote their newly revealed storm names for 2021/22 & show how they #NameOurStorms to raise awareness and help keep people safe.

One Minute Brief of the Day:

Create posters for @metoffice helping to promote the newly revealed storm names for the 2021/22 season, reminding people that they #NameOurStorms to raise awareness and help keep people safe.

Perhaps you could choose a name from the list as your starting point?

https://www.metoffice.gov.uk/about-us/press-office/news/weather-and-climate/2021/uk-friends-families-and-pets-recognised-in-latest-storm-names

Do it in a visually exciting way while making it unique to the Met Office… and have fun! 

Tweet your submissions to @OneMinuteBriefs & @metoffice with the hashtag #NameOurStorms

PRIZE:

1ST PLACE: £200 CASH!!

ENTRIES COULD ALSO BE FEATURED ON THE MET OFFICE SOCIAL CHANNELS & HAVE THE CHANCE TO BE BROUGHT TO LIFE IN THE FUTURE!!!

CONTEXT:

Where can I find the list of names?

See the press release for more info & this year’s names here.

Why are we naming storms?

The naming of storms using a single authoritative system should aid the communication of approaching severe weather through media partners and other government agencies. In this way the public will be better placed to keep themselves, their property and businesses safe.

When do we announce new storm names?

A storm will be named when it is deemed to have the potential to cause ‘medium’ or ‘high’ impacts in the UK, Ireland and/or Netherlands i.e. storms will be named for weather systems which we expect an Amber or Red warning will eventually be issued by Met Éireann, Met Office and/or KNMI.  As well as wind, impacts from rain and/or snow will be considered in the naming process.

How are storm names chosen?

Earlier this year the Met Office asked people to send in their ideas for future storm names. 

We received thousands of suggestions and this years list has been compiled from these public suggestions, choosing some of the more popular names and names that reflect the diversity of Britain, Ireland and the Netherlands.

More info here: 

https://www.metoffice.gov.uk/weather/warnings-and-advice/uk-storm-centre/index

DO’s

• Use the Met Office colour palette and logo;

• Keep it simple and impactful;
  
  

DONT’s…

• No referencing political agendas;

• Reference catastrophic weather events

• Do not mock up any National Severe Weather Warning content using the Met Office logo
  
  

WINNING CRITERIA

• Best posters will be unique and not only highlight the new list but also we name storms. The best posters will also clearly position us as weather and climate experts

Social Links:

Facebook

https://www.facebook.com/metoffice/

TikTok

https://www.tiktok.com/@metoffice

Twitter

https://twitter.com/metoffice

Instagram

https://www.instagram.com/metoffice/

YouTube

https://www.youtube.com/metoffice

Snapchat
metoffice

Feel free to use Met Office logo in your entries. Note that the preferred positioning of this on graphics is in the top left.

Brand colour codes can be found below.

One Minute Brief of the Day: Create billboard-style posters to show events or times where a PROPER @Weetabix breakfast is needed to set you up for the day and to tackle whatever’s ahead.

ONE MINUTE BRIEF OF THE DAY:

Create billboard-style posters to show events or times where a PROPER @Weetabix breakfast is needed to set you up for the day and to tackle whatever’s ahead. #HaveYouHadYourWeetabix

We’re excited to see all the instinctive creativity from the OMBLES today to highlight instances when you really need your Weetabix! Check out the examples below of a few that we’ve done already for a bit of inspiration. But you can get as creative as you like and enter as many times as you wish today!

Please tweet your entries to @OneMinuteBriefs and @Weetabix with the hashtag #HaveYouHadYourWeetabix

Remember to include your Twitter handle in the corner of your ads too!!

Prizes:

1st: £500 Cash and Weetabix Goodies!!!

2ND: £350 Cash!!!

3RD: £150 Cash!!!

ABOUT THE BRIEF:

At Weetabix Mills, we believe that greatness starts at breakfast.

A proper breakfast, that will set you up for the day and help you to tackle whatever’s ahead – big or small. Whether that’s powering your morning run, taking the kids to school, preparing for that big pitch or responding to this One Minute Brief!!

Weetabix gives you the advantage. That’s why ‘they’ve had their Weetabix’ has become a common salute to extraordinary everyday achievements.

So, we’re excited to be teaming up with One Minute Briefs to help celebrate and bring to life these moments and we can’t wait to see all of the creative ways you take the brief!!

Good luck OMBLES!!

Links:

https://weetabix.co.uk/

https://twitter.com/weetabix/

https://www.instagram.com/weetabixofficial/

https://www.facebook.com/Weetabix.UK/

Below are a few images you can use in your entries but you don’t have to… the possibilities are endless with this brief! You can download the font to use in your entries here.

Full T&Cs can be found here.

One Minute Brief of the Day: Create posters to promote @SYFR's #PressTheButton smoke alarm test reminder service.

One Minute Brief of the Day: 

Create posters to promote @SYFR's #PressTheButton smoke alarm test reminder service.

South Yorkshire Fire & Rescue’s free reminder service offers people the chance to receive weekly or monthly reminders to test their smoke alarms by either text message or email.

Tweet your entries to @OneMinuteBriefs & @SYFR with the hashtag #PressTheButton

And, don’t forget to include your Twitter handle in the corner of your entries and set your reminders here: http://pressthebutton.co.uk/

Prizes 

1st Prize - £200 Amazon Vouchers

2nd Prize - £50 Amazon Vouchers

ABOUT THE CAMPAIGN:

Smoke alarms are one of the best ways of preventing deaths and injuries in house fires. If a fire does start, smoke alarms can give you an early warning, giving you the vital extra seconds needed to escape. But smoke alarms only save lives if they are working properly. To ensure your smoke alarms are working when you need them:

• Test regularly by holding down the ‘test’ button until it beeps

• Change the battery when the low battery warning operates

• Make sure they are free from dust and dirt

More details & FAQs here: http://www.syfire.gov.uk/safety-advice/safety-in-the-home/smoke-alarms/

About South Yorkshire Fire & Rescue

South Yorkshire Fire & Rescue is the statutory Fire and Rescue Service for the area of South Yorkshire. We serve a population of approximately 1.29 million people.

Our mission is to keep the people of South Yorkshire safe. This includes our deployment of hundreds of firefighters, covering 22 fire stations, using dozens of specialist vehicles supported by dedicated support staff employees and resources.

Links:

https://twitter.com/syfr

https://www.facebook.com/southyorkshirefire

https://www.youtube.com/user/SYFR08

http://www.syfire.gov.uk/

One Minute Brief of the Day: Create art-style posters that combine gaming with London landmarks for an NFT collection whilst embracing the @LDNUTD values of social purpose and the #WeAreUTD community.

One Minute Brief of the Day: 

Create art-style posters that combine gaming with London landmarks to go into an NFT collection whilst embracing the @LDNUTD values of social purpose and the #WeAreUTD community.

Think along the lines of collectibles: Crypto Punk, Bored Ape or NBA Top Shot.

Be as creative as you like to bring to life the world of gaming and London within one image. Please make sure you include your twitter handle in the corner of your entries.

Please tweet your entries to @LDNUTD & @OneMinuteBriefs with the hashtag #WeAreUTD

Prizes:

• 1st Prize: £100 cash!!

• TOP 10 winning designs will be minted and created as NFTs!! Credit will be given to the Artist. With a percentage of profits donated to the Rio Ferdinand Foundation.

• All winners will also receive LDN UTD merch including T-shirts and caps.

About LND UTD:

We are a purpose driven UK based esports organisation that unites gaming with social issues. We develop grassroots esports talent and hold events to address social issues working with celebrities, the Mayor of London, sports and esports orgs and charities.

For this NFT “drop” we’re partnering and supporting the Rio Ferdinand Foundation.

What is an NFT Collection:

NFTs are non-fungible tokens. They act as a non-duplicable digital certificate of ownership for any assigned digital asset. Basically, it is a smart contract that is put together using bits of open source code, which anyone can find from platforms like GitHub, and used to secure that digital item. Once the code is written, it is then minted, or permanently published, into a token (most commonly a token called an ERC 721) on a blockchain, like Ethereum.

Some popular forms of NFTs include jpegs, gifs, videos and, of course, tweets. But really any digital asset that the creator wants to make unique can become an NFT, like articles or event tickets.

Once the NFT is purchased, the owner has the digital rights to resell, distribute or license the digital asset as they please. The only caveat is that the creator can program in limitations in the NFT’s code for how it gets used, such as the asset cannot show up on a specific platform, like a TV network.

In the case of the first tweet, it will still exist for on Twitter for other users to see, but only the sole owner gets the “bragging rights” of owning the digital asset.

Check out our sizzle reel for inspiration.

Social/Web Links:

Website: ldnutd.gg

Twitter: @LDNUTD

Facebook: facebook.com/ldnutd

Instagram: instagram/ldn_utd

Metropolis Font Family Download

One Minute Brief of the Day: Create posters to promote @SportsToursInt as Europe's Number 1 choice for sporting enthusiasts & attract new audiences to their active lifestyle experiences

Today we’ve got a brilliant opportunity to win some great prizes with our friends at Sports Tours International!! We’re giving away holiday accommodation for the winners and we’re looking forward to seeing lots of incredible, instinctive creative ideas from the OMBLES that bring to life the offering of Sports Tours combining sports activities, exercise with exclusive resorts and experiences.

Tweet your entries to @OneMinuteBriefs & @SportsToursInt with the hashtag #SportsToursInternational

And, don’t forget to include your Twitter handle in the corner of your entries.

Prizes 

1st Prize - 3/4 night stay at No.1 active lifestyle resort - Club La Santa in Lanzarote

2nd Prize - Voucher to attend the Berlin Marathon at the end of September   

3rd Prize - Exclusive, limited edition Ron Hill Hoodie

Brand background 

Established in 1973 Sports Tours International is now one of Europe’s leading tour operators in the mass participation events sector. The business is also the exclusive partner of the world’s number one active sports and leisure resort, Club La Santa in Lanzarote.

With offices in Ireland and France, together with a leisure cycling brand Freewheel Holidays the group has grown significantly in the last decade, delivering experiences of a lifetime, memorable sporting challenges and creating one of the fasting growing active lifestyle communities in the world.

Sports Tours International is a strong advocate of promoting and delivering active and healthy lifestyles and we support both in our workplaces and in our communities the benefits of exercise for improving health and wellbeing including mental health.

ABOUT SPORTS TOURS INTERNATIONAL

These days Sports Tours International are well-known as the number one choice for travelling athletes, and sporting enthusiasts, in Europe. We are the go to for anyone who wants to take part in events across the world. As International Travel Partner of the 6 World Marathon Majors, and VIP tour operator of the 3 Grand Tours and 5 Monuments of Cycling, we cover a wide range of events. Leisure cyclists, and those looking for a more leisurely adventure holiday, are catered for by our Freewheel Holidays and Whereabouts brands. Through our partnership with the world’s number 1 training resort, Club La Santa in Lanzarote, those looking for a training or active holiday are also very well looked after.

If you were wondering where it all started, here is our story so far……………..

The story of Sports Tours International is a tale of visionaries. They paved the way for the rest of us, so now we can enjoy a wealth of opportunity in sports travel, warm weather training, leisure and competitive cycling, and sports tourism in general.

Sports Tours International founder, and Irishman, Vince Regan started organising his first trips to international marathons back in the 1970s. He was an ex-international marathon runner himself, and could see the value in people travelling to far off places to participate in marathons. He timed it right as the running craze was starting to take hold.

When Vince started his travel business, back in 1973, one of his first trips was to the iconic New York Marathon. Vince really pioneered the concept of the International Travel Partner for events such as this. Being a well known figure within the running community; Vince also became involved in the creation of the London Marathon and took responsibility for managing the London Marathon international runner programme. This is an honour Sports Tours International still holds to this day.

CLUB LA SANTA

Now offering 80 different sports, with over 40 expert instructors (the Green Team) to help you get the best out of your holiday, and activities for everyone whether they are 4 or 74, Club La Santa has built its stellar reputation, and become the world’s No. 1 sports and active holiday resort, attracting amateurs, enthusiasts and professionals alike.

These days more than 12.000 people travel to Club La Santa every year with Sports Tours International, and to this day, Sports Tours International is the exclusive UK and Ireland Agent for Club La Santa, Lanzarote, the world famous sports holiday resort.

More info here: www.sportstoursinternational.co.uk

Our foundation www.runningbeefoundation.co.uk is at the very heart of what we do.

The return to travel 

The COVID-19 pandemic has significantly impacted the business as with all travel businesses, and, in order to prepare for the return of travel this Autumn, we are looking to create a campaign to support building the business back better and attracting new audiences and experiences.

Don’t think, do 

We want to appeal to those who have a pent-up desire for travel and for challenge, our customers have always strived for this and after a tough 18 months of uncertainty during lockdown and with the travel and mass participation sectors starting to return we want to ensure that we are front of mind for both our customers and potential customers who are ready to begin their next active lifestyle experience.   

So essentially, we want to build on the brand equity that we currently have, communicate that our customer service and product offering is still best in class but include fresh thinking to prepare us for the future in attracting new audiences to our events.  

Links:

https://www.facebook.com/sportstoursinternational

https://twitter.com/sportstoursint