One Minute Brief of the Day: Create posters to help educate consumers on why they should switch to an electric vehicle.

We’re excited to launch another brilliant brief with our partners Clear Channel. With a great prize to be won, we cannot wait to see all of the creativity on display today!!! You also have the opportunity to have your idea featured on billboards across the UK next week as the nation begins to re-introduce the public back to the #GreatOutdoors.

One Minute Brief of the Day:

Get your motors runnin’! Create posters to help educate consumers on why they should switch to an electric vehicle.

Context:

Ambitious government plans will see the end of petrol and diesel vehicle sales by 2030, however meeting this deadline will be challenging for the car industry.

We want to show how Out of Home can help car manufacturers position themselves as leaders in the electric race, showcasing their latest model while aligning with the wider environmental conversation.

COVID-19 has accelerated several changes throughout our cities, from increased pedestrianisation to new and safer cycle lanes. We are also seeing a switch in public attitudes to electric vehicles. Following the environmental improvements in cities as a result of the national lockdown, many people do not want to go back.

Challenge:

However, there is still a lack of education in the market and consumers often don’t have enough information to make the switch to electric. In fact, 43% of consumers stated they don’t know enough to consider the purchase, highlighting a need for greater consumer education.

A recent survey from Ford highlighted three main areas of concern:

  • 37% of consumers cited Range Anxiety as the main barrier to switching to electric

  • 53% say affordability is their main barrier to entry

  • 51% are concerned that the charging infrastructure is not robust enough

Ford’s Managing Director Andy Barrat believes that:

“While the move to electrification is gathering pace, there’s no mistaking that this is a huge task ahead of us that will require fundamental efforts to ensure consumers are taken on the journey, and the first step is understanding what their options are”.

Winning Criteria:

We’re looking for fun, impactful creatives that help allay the negative pre-conceptions around Electric Vehicle ownership, encouraging consumers to make the switch.

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One Minute Brief of the Day:

Create posters to help @ClearChannelUK welcome people back to the #GreatOutdoors & you could have your idea shared on billboards around the UK when restrictions are eased next week on March 29th.

We’d like to see simple, impactful and positive ideas that welcome the public back, make them smile and remind them that things are getting better as the days get warmer and we can all get out more!!

Context:

  • Social contact

    The evidence shows that it is safer for people to meet outdoors rather than indoors. And this is why from 29 March, when most schools start to break up for the Easter holidays, outdoor gatherings (including in private gardens) of either 6 people (the Rule of 6) or 2 households will also be allowed, making it easier for friends and families to meet outside.

  • Business and activities

    Outdoor sports facilities such as tennis and basketball courts, and open-air swimming pools, will also be allowed to reopen, and people will be able to take part in formally organised outdoor sports.

  • Travel

    The ‘stay at home’ rule will end on 29 March but some restrictions will remain in place.

Remember to tweet your entries to @OneMinuteBriefs and @ClearChannelUK with the hashtag #GreatOutdoors

Please include your Twitter handle in the corner of your poster so we know who you are and feel free to tag in any people/brands that are part of your entries.

Prizes:

- £200 cash prize for today’s winning idea

+ The chance to have your idea featured by Clear Channel on digital OOH billboards across the UK on the 29th March.


About Clear Channel:

At Clear Channel we create the future of media. We love nothing more than being a platform for brands and a platform for good. We’ve been showing posters on our sites for over 50 years now. So we’ve seen one or two good ones, and a fair few bad ones in our time. We love great poster design.

Did you know that the average person looks at a billboard for less than 7 seconds?

That’s why we’re joining forces, once again, with One Minute Briefs to set a brief that challenges the OMBLES to explore capturing peoples imagination in a very short space of time.

Find out more about Clear Channel at: https://www.clearchannel.co.uk


Feel free to use any of the assets available here if you’d like to mock-up any of your ideas on to one of our billboards. https://www.clearchannel.co.uk/resource-centre/mockup-templates

Full T&Cs here.

One Minute Brief of the Day: Create posters to advertise your local #ChipShop - in partnership with @TheDrum's Chip Shop Awards

One Minute Briefs has been a big supporter and sponsor of the Chip Shop Awards for a number of years now and we’re delighted to partner with them again on today’s brief. OMB gives people the opportunity to work on big brands that they may not otherwise get the chance to do so and that’s what the Chip Show Awards is all about. Celebrating Creativity Without Limits. Spec-ads welcome.

A great idea is a great idea and they deserve recognition. And this is a place where that can happen. That’s why I’m delighted to be on the judging panel once again this year.

Today’s brief is to celebrate how the Chip Shop Awards was originated and there’s an amazing prize on offer. We can’t wait to see what the OMBLES come up with.

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One Minute Brief of the Day:

Create posters to advertise your local #ChipShop - in partnership with @TheDrum's Chip Shop Awards

Tweet your entries to @OneMinuteBriefs & @TheDrum with the hashtag #ChipShop and link to chipshopawards.com

Prize:

The winner will receive a special Chip Shop Award at this year’s event ceremony.

The inspiration behind today’s brief and the Awards:

The Drum’s Chip Shop Awards origins come from a true fish tale. Barnacles Fish & Chip Shop in Llandudno, Wales, was once the talk of London’s Soho when its ad campaign scooped a heap of awards. That campaign was the work of an advertising nobody. The client was his mother. His budget? Beer money. Get to know the whole story here and check out the video below.

About the Chip Shop Awards:

The Drum Chip Shop Awards celebrate pure, unadulterated creativity. It's a platform where anything and everything is allowed, an awards show with no rules and no boundaries meaning the possibilities are endless!

The Chip Shop Awards is about fostering and recognising creativity without limits. Offering a rare chance for creatives to show what they’re capable of when ‘a brilliant idea’ is the only brief, the awards call upon entrants to create the campaigns they’ve always wanted to but haven’t yet dared.

Find out more about the awards here:

https://www.chipshopawards.com/

Deadline to enter is 25th March 2021!

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One Minute Brief of the Day: Create posters to encourage people to think about what could happen if bulky ‘waste’ was properly recycled #WasteNotWantNot #GlobalRecyclingDay

When it comes to creating campaigns designed to inspire others to take better care of our planet, the OMBLES know how to nail a brief. But what about when tasked with educating others around how even the bulkiest wastes can be recycled with ease?

To mark Global Recycling Day, we’re looking for visuals (be it posters, gifs, or scribbles on paper) to depict how one person’s trash could be another person’s treasure. Think an old lifeless mattress, or a washing machine faulty beyond repair. Such bulky, awkward waste streams could be considered nothing more than rubbish, but they can be broken down into their component parts for reuse and recycling. Valuable materials, from metals to plastics, and fibres to foam, could remain ‘locked’ inside these redundant products, if they’re not shredded and ‘freed’ for future use.

There’s more to the old adage #WasteNotWantNot than people might think.

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One Minute Brief of the Day:

Create posters to encourage people to think about what could happen if bulky ‘waste’ was properly recycled.

Tweet entries to @oneminutebriefs, @UnthaUK & @GlbRecyclingDay with the hashtags #WasteNotWantNot #GlobalRecyclingDay.

Prize: £200 cash plus a box of eco goodies.

About today’s brief:

There’s no getting away from the perceived difficulties and costs associated with sending bulkier items for recycling, such as mattresses, old IT equipment and washing machines etc.

It’s this lack of education is what leads to fly tipping. And, if these items are just dumped, such elements are completely lost from the value chain. Within a mattress for instance, is metal, foam, and so much more that can be sent for recycling and reuse if the mattress is broken down and the component parts segregated. In an old laptop which is beyond repair there are various precious metals, plastic and so on. It’s about breaking something down to start again.

 In other words, materials that still have plenty of useful life left in them could simply go to waste if they are thrown away. This is unnecessarily costly, harmful to the environment, and means we have to use needless amounts of raw materials to make new stuff.

That’s why we’re so excited to see all the different interpretations of the brief from the OMBLES in order to share this important message and bring it to life!

The winning entry will highlight how many valuable materials would otherwise remain locked in ‘waste’ if not ‘freed’ for recycling. There’s still life in the old dog yet!

 Get creative and enter as many times as you wish for the chance to win.

What’s the issue?

Part of the problem lies with people not knowing what can and can't be recycled locally, the massive disparities between councils – often resulting in the wheelie bin sticker of shame. 

There’s no getting away from the perceived difficulties and costs associated with sending bulkier items for recycling, such as mattresses, old IT equipment and washing machines etc. 

It’s this lack of education is what leads to fly tipping. And, if these items are just dumped, such elements are completely lost from the value chain and end up in the waste stream unless shredding ensues.

Find out more here:
https://www.untha.co.uk/waste-shredders/bulky-waste/

Who’s setting today’s brief?

UNTHA UK is a manufacturer of industrial shredders that can process almost anything. It’s our mission to ensure valuable resources are recycled or used for energy recovery, rather than ending up as waste. We genuinely care about the environment and want more people to, too.

As a B2B brand which usually only talks to our peers (rather than the public) we feel this is a topic that needs to be discussed about more – hence why we’re enlisting the help of the OMBLES to help us spread the word and make recycling cool. (Which we already know it is, of course). 

Fun fact: UNTHA’s pride and joy ‘Gary the Gobbler’ made a cameo appearance in the recent Channel 4 series, The Fantastical Factory of Curious Craft. No, we’re not joking. 

One Minute Brief of the day: Create posters to promote @FlooglebinderUK’s Sri Lanka trip and inspire others to #TravelWithPurpose

We’ve got an exciting, and very different, One Minute Brief in store today with some incredible prizes to be won. Really looking forward to seeing how creative the OMBLES get with this brief!!

Maybe the next OMBLive event can be in Sri Lanka?! OMBLES ON TOUR!!

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One Minute Brief of the day:

Create posters to promote @FlooglebinderUK’s Sri Lanka trip and inspire others to #TravelWithPurpose

Flooglebinder are travel experts and a certified B Corporation with experience in over 75 countries. We curate sustainable bespoke adventures that incorporate sustainability, conservation and wellness. We exist to create change through travel.  All of our projects are designed to create positive impact and travel with purpose. We ensure that everyone who comes away with us not only has the trip of a lifetime, but works with us to create genuine positive change and meet awesome people in the process. 

Immersing yourself in nature not only reduces anxiety and stress, contributing to our physical and mental wellbeing, but it also inspires us and promotes creativity. 

That's why we'd love to offer all the creatives working on this One Minute Brief a chance to win a range of sustainable goodie bags plus vouchers towards our Sri Lanka project, running from the 7th-18th September '21.

This trip is a unique Sri Lankan adventure, carefully crafted to give you everything from culture and conservation to adventure, rest and relaxation - not to mention a group of like-minded individuals who you can connect with through your love for travel and sustainability. It’s a chance to reconnect with nature - and see some pretty epic sunsets along the way...plus a few cold beers.

Discover full details about the trip here: flooglebinder.co.uk/sri-lanka-group

Please tweet your entries to @FlooglebinderUK and @OneMinuteBriefs with the hashtags #TravelWithPurpose & #BCorpMonth + include the link flooglebinder.co.uk/sri-lanka-group

Prizes:


WINNER:

2ND PLACE:

3RD PLACE:

Website:

https://flooglebinder.co.uk/

https://flooglebinder.co.uk/sri-lanka-group

https://twitter.com/flooglebinderUK

https://www.facebook.com/flooglebinderUK/

https://www.instagram.com/flooglebinderuk/

Feel free to use images below and logos within your entries. You can access our font too here.

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One Minute Brief of the Day: Create posters to support the launch of Wickes’ Fitted Home Office range #WickesFromHome

At Wickes, we want the nation to feel houseproud. In a recent survey we found that a ⅓ of people still don’t have a dedicated workspace in their home, yet 75% of people believe we’ll still continue to work from home in 2021 and beyond. That’s a lot of people we’d love to help feel proud of their working from home space!

With this in mind, it seemed the right thing to do to launch a fitted home office solution - we’ll help you design, install and add the finishing touches to your home office.

We’re calling on the OMBLES to help bring our new fitted home office ranges to life! You can use the images of our new ranges attached, plus our logo too. 

One Minute Brief of the Day:

Create posters to support the launch of Wickes’ Fitted Home Office range

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Inspiration for your #WickesFromHome entries

  • We have 44 new ranges - that’s a lot of different types of home office! Pick your favourite or include a selection, and remember they’re available in a variety of colours too.

  • We can handle any challenge: transform under your stairs? Yes. Add a desk to the end of your kitchen countertop? Yes. Convert your basement into an office? Yes.

  • Creativity in all forms is welcome. Think sketches, illustrations, paintings, gifs, stopmotion, animation, video... let’s get those juices flowing.

  • Think of your own working from home experience. This service is for you and we’d love to see your take on our new range come through.

Link to online office brochure

Tweet your entries to @OneMinuteBriefs and @Wickes with the hashtag #WickesFromHome

You can also share your entries to @OneMinuteBriefs and @Wickes on Instagram within posts or stories.

Submissions could also be shared on the Wickes channels & shortlisted ideas could even be displayed online or in-store!!

Prizes

1st Place

£200 + £100 Wickes voucher

2nd Place

£150 + £50 Wickes voucher

3rd Place

£75 + £25 Wickes voucher


Web and social links:

wickes.co.uk

facebook.com/wickes.co.uk

instagram.com/wickes

pinterest.com/wickes

Feel free to use the Wickes fonts or logo within your poster designs. You can find them here.

Link to brief T&Cs here.

One Minute Brief of the Day: Create #ThankYouNHS posters/cards to show our gratitude to the NHS staff with @thortful & @LoveYourNHS

Yesterday we thanked our mothers, and people who have played that role for us, on Mother’s Day and today we’ve got a very special brief with thortful where we can show our gratitude to the NHS. Yesterday thortful raised over £130,000 for NHS Charities Together with their Mother's Day cards and flower sales.

And now, as a community, we have the opportunity to be part of a stunning montage of thank you messages to the NHS in the form of an art installation planned by thortful. You can see more about it here.

This can leave a real legacy and this will be displayed outside a hospital to show how much we thank all NHS staff for the work they do. The piece will then be auctioned off to raise money for NHS Charities, so the OMBLES can help raise lots of money for a great cause through their creativity today.

We want to see ‘Thank You Card’ style ideas with impactful headlines, witty copy, scribbles, sketches, designs and more. Be as creative as you like and enter as many times as you like!

Brief:

Tweet your entries to @OneMinuteBriefs, @LoveYourNHS and @thortful with the hashtag #ThankYouNHS

You can also tag in @NHScharities, who this campaign is supporting.

Feel free to tag in some of the people going above and beyond in healthcare right now…

Deadline 6pm GMT. Please include your Twitter handle in the corner of your entries.

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Prizes:

  • The overall winner will receive a year’s supply of cards from thortful.com and £100 cash prize!!!

  • Plus, the winner and three runners up will become part thortful’s growing community of independent creators.

  • All entries have the opportunity to be featured within the art installation thortful have planned to say thank you to the NHS later this year. thisisgratitude.co.uk/public-art-thanks-key-workers

Info about our charity partner is available here:

https://www.nhscharitiestogether.co.uk/

About thortful:

Not so long ago we found ourselves let down by the lack of creativity, diversity and poor quality of the online greeting card offering. The high street wasn't much better, and we could see people settling for cards that would 'just do' rather than thinking 'this is a beautiful card that sums up my feelings for the recipient'. Enter thortful! We're striving to offer the best card shopping experience with the ability to find the perfect greeting card quickly (and not one that'll just do!).

thortful is a creative card marketplace supporting a community of designers, illustrators and photographers who create beautiful, unique greeting cards (most of which you won't find on the high street!). We believe that our creators should be appropriately rewarded for their creative talents, so we pay them an industry-leading royalty rate too - they deserve nothing less!

We're fuelled by caffeine, passionate about the product we are building and have a shared vision of making the world a more thortful place. Download our app and you’ll have 1000s of cards ready to go, in your pocket, for every occasion. Not only can you save those key dates and schedule card deliveries for the future, you can even upload a message in your own handwriting to print on the inside of your card (no one will ever know you forgot!).

Below are some of the brilliant Thank You cards from thortful.com to give you some inspiration!

One Minute Brief of the Day: Create posters to encourage people to celebrate #MothersDay with the perfect blend of a chat and a cuppa in real life, socially distanced or virtually!

One Minute Brief of the Day:

Create posters to encourage people to celebrate #MothersDay with the perfect blend of a chat and a cuppa in real life, socially distanced or virtually!

PG tips is an authentically British brand and this year we are looking to integrate ourselves even further into a selection of cultural moments where we think having #cuppastogether (or at a social distance/virtually) can play a role in that moment. 

That’s why we’re calling on the OMBLES to help us blend these moments through the lenses of having a cuppa and celebrating mothers or even people who have played that role. We’re excited to see all of the creative ways the OMBLES bring this to life ahead of Mother’s Day this Sunday!!

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About:

At PG Tips, we know a thing or two about bringing people together through the magic of a cuppa and a chat. With the world being so upside down right now, we’re on a mission to get more people to share a cuppa even if it virtually – whether it’s a friend, relative, neighbour or someone new. 

We want to help share more moments that you can have a cuppa! 

The brief is straightforward: Help us to blend PG tips into cultural moments this year with quick-thinking creative designs, notes, sketches, scribbles, GIFs or however else you see fit, that will encourage people to have a good old cuppa and celebrate their mothers or people who have played that role. 

Please tweet your entries to @PGtips & @OneMinuteBriefs with the hashtags #MothersDay & #CuppasTogether

Prizes: 

WINNER:

  • £200 cash prize

  • One year’s supply of PG tips!!

  • PG Tips tea with 3 x personalised PG Tips mugs!!

Runner-Up:

  • Personalised PG Tips mug & Box of Tea!!

3rd Place:

  • PG Tips mug & Box of Tea!!

Social/Web Links:

pgtips.co.uk

twitter.com/PGtips

facebook.com/PGtips

instagram.com/pgtips

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One Minute Brief of the Day: Create posters to promote @BarnardosRetail and encourage younger audiences to consider it as a destination to purchase quality pre-loved items at amazing prices.

Today’s One Minute Brief is for a brilliant cause and a great way for the OMBLES to get creative and bring to life the good that Barnardo’s do, whilst bringing to life the idea of fashion, style and sustainability. Hopefully one of these ideas can become part of something much bigger in the future too!

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One Minute Brief of the Day:

Create posters to promote @BarnardosRetail and encourage younger audiences to consider it as a destination to purchase quality pre-loved items at amazing prices.

Please tweet your entries to @OneMinuteBriefs & @BarnardosRetail with the hashtag #BarnardosRetail

Prizes:

  • Barnardo’s Retail Goodie Bag

  • The winning entry will have the chance to work with the Barnardo’s retail marketing team and have their concepts developed into a nationwide campaign.

About:

Barnardo’s has over 600 retail shops across the UK, selling a vast range of quality pre-loved items and new items from clothing and accessories, to homeware and media, there is always something amazing to be found in one of our stores!

As we are preparing to re-open our shops from April, we’re looking to create an advertising campaign idea that appeals to audiences that may not have considered shopping with us before.

We want to challenge the status quo, appeal to younger audiences whilst positioning our stores as a leading destination to purchase great quality items at amazing prices.

The campaign should be fun, appealing and reflect our current efforts to drive our position as a sustainable fashion retailer within the pre-loved market.

The campaign will not only help us drive footfall into stores, but all sales made will help Barnardo’s continue their work with the UK’s most vulnerable children, young people and families. So what are you waiting for, be part of something amazing today!

Feel free to use our Instagram account @Barnardosretail and our blog, The-Thrift.co.uk for inspiration!!

Social/Web Links:

https://www.barnardos.org.uk/

https://twitter.com/barnardos

https://www.facebook.com/barnardos

https://www.instagram.com/barnardos_uk/

You can use some of the images below if you wish but you don’t have to. You can be as creative as you like!

One Minute Brief of the Day: Create posters featuring totally nonsensical packaging designs for @OatlyUK products, without using any similarities or inference to dairy.

Extremely excited to be collaborating with Oatly on today’s One Minute Brief. Oatly’s approach to their recent advertising campaigns is a great fit with OMB and we can’t wait to see what the OMBLES come up for this! Enter as many times as you wish and have fun with it!

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One Minute Brief of the Day:

Highlight the absurdity of Amendment 171 by creating posters featuring totally nonsensical packaging designs for @OatlyUK products, without using any similarities, or even inference to dairy. #StopPlantBasedCensorship #StopAM171

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About today’s campaign:

EU Amendment 171 would dramatically expand current restrictions that exist around plant-based products, like saying ‘oat milk’ for example, and prohibit any use of ‘evocations’ of dairy products.

This means that describing a delicious oat drink as ‘creamy’ or Oatgurt as ‘an alternative to yoghurt’ would be banned. Using a picture pouring oat drink into your morning cereal or coffee? Banned.

It could even mean that packaging plant-based products in a visually similar way to dairy would be prohibited. 

Sounds ridiculous? Well, we think so too. We’d struggle to say or do pretty much anything. We wouldn’t even be able to say Oatly is ‘not milk’, when it’s, well, not milk. And if it’s hard for us to describe and show our products, it’s going to be much harder for people to find and choose them.

That’s where the OMBLES come in.

How would you create posters and design packaging for Oatly products, without using any ‘evocation’ to dairy? If you need to google ‘evocate’ we won’t blame you, we had to too. If this is all sounds totally bonkers to you too, please sign sign the petition to help #StopAM171 and #StopPlantBasedCensorship. 

AM171 is absurd, so please make your packaging designs as absurd as you’d like! 


Tweet your submissions to @OneMinuteBriefs & @OatlyUK with the hashtags #StopPlantBasedCensorship, #StopAM171 & link to stopam171.com 


Prizes:

  • 1st Place -  £300 cash and a month’s supply of Oatly goodies

  • 2nd place - £200 cash and hamper of Oatly goodies

  • 3rd pace - £100 cash and hamper of Oatly goodies 




About Amendment 171:

Stop AM171 is a European-wide campaign currently running from Oatly, in partnership with ProVeg International and Upfield, to stop plant-based censorship.

On October 23rd 2020, the European Parliament voted yes to Amendment 171. The European plant-based-dairy sector is already prohibited from using terms like ‘oat milk’ and ‘soya yoghurt’. However, not content with this, AM171 would dramatically expand those restrictions by prohibiting any use of ‘evocations’ of dairy products on plant-based packaging or in advertising.

In reality this could mean;

  • Describing a plant-based food, its taste, or function by referring to familiar ‘dairy’ terminology . For example, using wordings such as ‘it’s like milk’, ‘creamy’, or ‘buttery’ to inform the consumer about the purpose, texture, or flavour, either on packaging or advertising. This includes informative descriptions, even if they are purely factual. For instance, using the phrases “does not contain milk”, “suitable for persons suffering from lactose intolerance”, or “plant-based alternative to yoghurt”.

  • Showing climate impact by comparing the carbon footprint of a plant-based food item with its dairy equivalent.

  • Using a picture of a plant-based white beverage being poured at a breakfast table, or white foam swirling into a cappuccino.

  • In its most restrictive interpretation, this could result in bans on plant-based food packaging that looks visually similar to dairy packaging.

For more information, and to sign the petition, go to: https://stopam171.com/ 


Do’s:


Dont’s:

  • Focus on this being anti-UK government

  • Attack politicians, politics or farmers - focus on highlighting the absurdity of AM171, which is supported by the milk lobby, and directing people to the petition


Winning Criteria

  • The best posters will capture the ridiculousness that not being able to use familiar dairy terms, comparisons or even similar packaging, would mean for Oatly and other plant-based companies. It would do so in a way that drives people to want to sign and share the petition to Stop AM171.


Social Links:

Check out this article from Oatly, which features some of the examples pictured below.

One Minute Brief of the Day: Create posters that are a refreshing change from current doom & gloom Covid ads & encourage the public to keep going that little bit longer. #LetsGetThereSooner

Today we’ve got a great brief in partnership with The Drum where we can show how we’d go OMB-style on current government advertising. The constant bombardment with negative messaging, public shaming and blaming are beginning to wear thin and, in my opinion, have the opposite effect as people begin to switch off from it. The negative reception to the ‘Look them in the eyes’ campaign shows just how fed up people are with this advertising approach. So that’s why we’re happy to support the initiative and spread the same important messages in much more positive ways.

Really looking forward to what the OMBLES come up with for this one!!

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About:

We all want lockdown to be over and get back to the things – and people – we love. But to get there, we have to collectively stick to the rules just a little while longer. 

A group of UK advertising luminaries, led by Sir Nigel Bogle, have grown frustrated with the gloomy tone of their country’s coronavirus campaigns. Instead, they think we can get there sooner with a more positive campaign encouraging people to share what they’re looking forward to after lockdown. 

They’ve created their alternative ad campaign, which you can watch below…

Now we want the OMB community to support the #LetsGetThereSooner campaign with their positive posters that show what they are looking forward to the most whilst encouraging people to keep going that little bit longer. 

Tweet your entries to @OneMinuteBriefs and @TheDrum with the hashtag #LetsGetThereSooner

Shortlisted entries will be featured on The Drum’s website!!

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One Minute Brief of the Day: Create posters to champion women in sport and raise awareness of the challenges they face during and beyond their career with @BeyondTWL #InternationalWomensDay #IWD21

Following the launch of our partnership with ‘Beyond the White Line’ a couple of weeks ago, we’re back with a collab brief to show our support for women in sport on #InternationalWomensDay. We hope all of the OMBLES will join us and play their part in what is a very important brief today!!

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One Minute Brief of the Day:

Create posters to champion women in sport and raise awareness of the challenges they face during and beyond their career with @BeyondTWL #InternationalWomensDay #IWD21

Please Tweet your entries to @OneMinuteBriefs and @BeyondTWL with the hashtag #InternationalWomensDay & #IWD21

Prize: £100 cash prize!!!

This link from the Women’s Sport and Fitness Foundations provides a detailed list of some of the barriers to women and girls’ participation in sport and physical activity. funding4sport.co.uk/downloads/women_barriers_participation.pdf

Please read and feel free to reference some of these in your submissions!!!


What we want to do with today’s campaign:

  • Champion: Beyond The White Line recognises that athletes are much more than their sporting accolades. Above all they are people; with identities, responsibilities, talents and lives. The women’s sporting landscape is made up of incredible women with incredible stories which need to be heard.

  • Challenge: We want to challenge the status quo, by acknowledging that not all women in sport face the same hurdles, and provoking conversations surrounding the variety of socio-economic, ethnicity & race related issues each individual will face during and beyond their career.

  • Change: Beyond The White Line is here to drive real change by acting as advocates for Women’s sports and affording real representation to the amazing individuals involved. Women’s sport deserves a real platform and true visibility. At BTWL, every day is international women’s day, and we will always strive for more.

We want to see impactful submissions that could become something much bigger!!

ABOUT Beyond The White Line:

Beyond The White Line (BTWL) is a not-for-profit organisation that seeks to affect change within the professional sports industry for athletes and stakeholders alike. We want to ensure that generations of athletes and those within the ecosystem of sport have a sustainable future, within an environment that is Human First.

With your help, BTWL will become the main resource for both professional athletes and all those that work within professional sport

Find out more at: beyondthewhiteline.com

Links:

https://twitter.com/BeyondTWL

https://www.instagram.com/beyondthewhiteline/

https://www.facebook.com/Beyond-The-White-Line-101048518018004

https://www.linkedin.com/company/btwl/

You can use the logo above or below in your entries and our font is Monserrat if you wish to use it!

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One Minute Brief of the Day: Create personalised posters to promote @Sliderfy_ custom sliders and show how you can #StandInWhatYouStandFor

To cap another amazing week for OMB, we’ve got a brilliant brief with some great prizes, where the OMBLES can show off their creativity and what they stand for! We’re excited to find out a little more about the OMBLES and their personalities today!!

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The Sliderfy Way:
Our straps are like a Canvas, where the only limits are your imagination.

We are a custom slider brand that prides itself on creative and bespoke designs. We produce custom sliders for sports clubs and businesses. We have also done work with charities as well as influencers to create their own branded Sliders.

One Minute Brief of the Day:

Create personalised posters to promote @Sliderfy_ custom sliders and show how you can #StandInWhatYouStandFor

Along with fun, impactful headlines, we want to give you complete creative freedom to use our slides as your creative canvas and show us what you stand for. You can create your very own unique designs and add them directly onto the sliders or use our ‘trapezium’ template.

Bring them to life in all sorts of creative ways and show how we can help you, your favourite sports teams and brands to stand in their very own slides.

Be different, stand out, stand in what you stand for!!

Tweet your entries to @OneMinuteBriefs and @Sliderfy_ with the hashtag #StandInWhatYouStandFor

You can also share your entries to @OneMinuteBriefs and @Sliderfy_ on Instagram within posts or stories.

Inspiration for your #StandInWhatYouStandFor ideas:

  • Create a unique brand collaboration. Maybe a brand you work with? Or you’d like to work with?Imagine a pair of KITKAT sliders perhaps?

  • What are your favourite brands or sports teams? How would you bring them to life in Slider form?

  • Create a work of art on Sliders. Sketches, illustrations, paintings, designs welcome!

  • Share something satirical on Sliders. Make a statement.

  • Bring to life your hobbies and interests on Sliders.

  • Favourite Music lyrics? Childhood Heroes?

Prizes:

Winner - £100 + 10 personalised slides for friends & family.

Runner-up - 5 personalised slides for friends & family.

Web and social links:

sliderfy.co.uk

facebook.com/Sliderfy

instagram.com/sliderfy_

twitter.com/Sliderfy_

Feel free to use the Sliderfy fonts here and any of the shapes/logos/templates within your poster designs.

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Check out some examples below:

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One Minute Brief of the Day: Create posters that combine the perfect blend of having a @PGTips cuppa and reading a book for #WorldBookDay!!

We are delighted to collaborate on another great brief with PG Tips, who supported our #WorldWithoutNature campaign yesterday by removing the leaves and green from their logo for the day!!

Today’s brief coincides with #WorldBookDay and we’re looking for creative interpretations of how you’d blend together reading a book with having a good old cuppa!!

With the creativity we’ve seen so far this week, we’re excited to see what the OMBLES come up with!!

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One Minute Brief of the Day:

Create posters that combine the perfect blend of having a cuppa and reading a book for #WorldBookDay!!

PG tips is an authentically British brand and this year we are looking to integrate ourselves even further into a selection of cultural moments where we think having #cuppastogether (or at a social distance) can play a role in that moment. 

That’s why we’re calling on the OMBLES to help us blend these moments through the lenses of having a cuppa and enjoying a good brew whilst reading a book on your own in a moment of peace and relaxation or with someone in person or virtually. 

We want to also make sure that there is a sense of humour and fun, in keeping with the PG Tips brand!

Remember to tweet entries to @PGtips & @OneMinuteBriefs with the hashtags #CuppasTogether & #WorldBookDay

Prizes: 

  • £200 Cash Prize!!

  • One year’s supply of PG tips!!

  • PG Tips tea personalised mugs!!

pgtips.co.uk

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One Minute Brief of the Day: Create posters to drive awareness & trial of @CathedralCity #SandwichSlices 

Very excited for today’s brief with Cathedral City. We’ve got some great prizes for the top 3 submissions too! Hoping ALL of the OMBLES will be taking part today!! Enter as many times as you wish. Deadline 6pm GMT!

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Brief:

Create posters to drive awareness & trial of Cathedral City #SandwichSlices 

Prizes:

1st Place

£300 cash + Ultimate Cathedral City Cheese Hamper!!

2nd Place

£200 cash + Ultimate Cathedral City Cheese Hamper!!

3rd Place

£100 cash + Ultimate Cathedral City Cheese Hamper!!

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Info:

Unlike conventional square cheddar slices, Cathedral City Sandwich Slices have been created to be the perfect fit for your sliced bread, enabling you to enjoy the distinctive smooth and creamy taste of Cathedral City in every single bite.

Despite Cathedral City being the Nations Favourite Cheddar, our Sandwich Slices aren't as famous/ Well known. The slices are simply cut straight from the block into rectangle slices for your convenience.

Same Delicious Cheese, Perfectly Sliced.

Therefore, we need your help to drive trial and awareness of our unique shape & quality.

Find out more about Cathedral City here:

cathedralcity.co.uk

twitter.com/CathedralCity

facebook.com/CathedralCity

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One Minute Brief of the Day: Create posters to advertise @Vdubline #Campervans that are ready and waiting for Staycations this year!!

Today we’ve got an exciting brief with VDubline. It’s even more exciting as the announcements are starting to see restrictions eased so will be able to go on Staycations soon! And, that’s what this brief is all about. Hope to see some of the OMBLES on their jollies in these campers soon!

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Brief:

Create posters to advertise @Vdubline #Campervans that are ready and waiting for Staycations this year!!

Prize:

Use of one of the VDubline campervans for the weekend. Worth £360!!

This can be used for yourself or as a gift to friends, family or fellow OMBLE!

Tweet your entries to @OneMinuteBriefs and @Vdubline with the hashtag #Campervans

REMEMBER: We can’t use any that have the official VW logo in, or private peoples campers/homes if they have not given permission for them to be used.


About #Vdubline

Staycation is the keyword of the moment and it will soon be time to explore the beautiful country you live in. At Vdubline you, your family and your friends are in the safest hands, knowing you have got the latest VW Transporter Camper vans at your disposal to ensure you can enjoy your holiday and make it the fun filled experience you want it to be.

In line with Government advice, bookings are being taken for the summer, however, always check before you travel at www.gov.uk or call to discuss

With a base in the North West of England Vdubline provides Camper Van hire for adventurers across the UK. We can provide campervans whether you want to explore England, Scotland, Wales, Ireland or even travel across Europe.

With low cost for a party of four to travel, it gives you the flexibility to explore on your adventure.

Insurance included too!

You work hard, it's time to play hard and discover hidden gems of the UK and create the memories that will last a lifetime.

All vans are deep cleaned before you travel.

Please ensure you are up to speed on travel restrictions (if any) before travelling at www.gov.uk so you can enjoy your fabulous roadtrip.

More info: www.vdubline.com

facebook.com/vdubline

instagram.com/vdubline

Check out the video below for the ‘Delilah’ campervan and feel free to use any of the images in your submissions.

For more product videos and imagery take a look at https://www.vdubline.com/our-vans/

One Minute Brief of the Day: Create posters to promote ‘Beyond The White Line’ and the great work they do in the world of sport. @BeyondTWL

We are delighted to announce a partnership with ‘Beyond the White Line’ across 2021, in which we will be running several OMBs to help raise awareness and create change within the world of sport. We often forget that there are human beings behind the teams we support…or their rivals. And it’s time that changed. We hope everyone will get involved today and help get ‘Beyond the White Line’ seen across our community.

I have a huge passion for sport and it’s amazing to be able to partner with such a great organisation to help bring attention to and help affect change for the issues that people involved in sport face. As a former Man City Academy player, I know what it’s like to miss out on your dreams and recently we’ve seen the terrible effects that can have on people without the necessary support in place. This is what ‘Beyond the White Line’ are here to do and help sportspeople with wellbeing, inclusion, diversity, homophobia and lots more.
— Nick Entwistle - One Minute Briefs Founder
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Today’s brief is to create posters to promote ‘Beyond The White Line’ and the great work they do in the world of sport.

See below for info to support your creative thinking. We welcome scribbles, designs, notes, GIFS… whatever you can to get the word about there.

Please Tweet your entries to @OneMinuteBriefs and @BeyondTWL with the hashtag #BeyondTheWhiteLine

Prize: Pair of Apple Airpods RRP £159!!

CHANGING THE GAME.

Beyond The White Line (BTWL) is a not-for-profit organisation that seeks to affect change within the professional sports industry for athletes and stakeholders alike. We want to ensure that generations of athletes and those within the ecosystem of sport have a sustainable future, within an environment that is Human First.

With your help, BTWL will become the main resource for both professional athletes and all those that work within professional sport.

IMPACT

The figures surrounding these themes are breathtaking.

  • Retired Athletes are 285 times more likely to go bankrupt than anyone else.

  • 1 in 2 professional footballers are bankrupted within 5 years of leaving the game; 1 in 3 – divorced.

  • Professional Cricket sees a suicide rate of more than double the national average.

  • More than one third of Athletes report symptoms of Depression and Anxiety – again, double the national average – yet fewer than 40% had sought or even felt the right help was available.

  • On average, less than one third (29%) of Athletes actually get to choose when they retire. Most lack the tools, or understanding to utilise the skillset Professional Sports has afforded them to transition to a new discipline, and are thrust into career abyss.

SUPPORTING ATHLETES

We aim to leave a legacy within not only professional sport, but in wider society.

Changing the global landscape and conversation within these key areas. Ensuring not only that future generations reap the benefits of all that we achieve, but also the sustainability of the beautiful sports we all love is improved as a result.

Being able to be human first, athlete second.

OUR AIM

We are aiming for a sporting world where not only fans but society as a whole reconnect with the humans behind the athletes, CEOs, and professional body heads.

Understanding that changing the game for good can have a profound impact on not only those it directly affects but also wider society

ABOUT

James Chiffi is the founder & CEO of Beyond the White Line. The social impact entrepreneur set up the organisation as a “human-first” response to his time serving as an artist manager in the music industry.

It was during this time that James saw the parallels between the entertainment and sports industries, the challenges that arise from the “talent” being viewed in purely commercial terms as a commodity, and the human cost of this – which is there for all to see.

“We are about to change the global landscape for professional sport and beyond. No one really goes deep enough, and has done enough to make a real change… and that’s what we intend to do.”

James Chiffi

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One Minute Brief of the Day: Create posters to spread the word that @sauceshop are changing the condiment game. #SauceJustGotReal

We can’t wait to see what the OMBLES come up with for this very saucy brief!!

We’re looking for posters designed to spread the word that @sauceshop are changing the condiment game. Don’t pour second best on your plate! Better has arrived.

Get creative and enter as many times as you wish for the chance to win today’s great prizes!!

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Please tweet entries to @oneminutebriefs and @sauceshop with the hashtag #SauceJustGotReal

Prize:

About #SauceJustGotReal 

The condiment category is boring and dated, dominated by the big boys and bland, cheap equivalents. Our sauces are converting the most diehard of big brand fans and it’s time to spread the word!

People are spending more time preparing their food and putting so much love into it, what is the point of ruining all that hard work by covering it in bad sauce? We’ve had enough! No more boring sauce.

We’ll take it from here…

So the brief is to design posters to spread the word that @sauceshop are changing the condiment game. Don’t pour second best on your plate! Better has arrived.

Our sauces are made here in the UK, using nothing artificial and they taste so much better than anything else on the supermarket shelves.

More info: https://www.sauceshop.co/pages/our-story

The winning design/s will encapsulate Sauce Shop’s tone of voice: authentic, rebellious, flippant, creative. There should be an air of confidence without arrogance.

People should not have to stand for second rate condiments!

Links:

https://www.sauceshop.co/

https://twitter.com/sauceshop

https://www.instagram.com/sauce_shop/?hl=en

https://www.facebook.com/sauceshop/

If you’d like to use the brand fonts… they are available here.

For more imagery… go here.

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One Minute Brief of the Day: Create posters to remind young people that breast cancer can affect them and encourage them to check their chests regularly @CoppaFeelPeople #CoppaFeelNow

This week marks 12 years since our founder Kristin was diagnosed with secondary breast cancer at the age of 23 and came up with the idea for CoppaFeel!

We are teaming up with the OMBLES to get creative and spread awareness across the country. Breast cancer doesn't discriminate and early detection is lifesaving - so we want every young person to feel confident checking their chests. We hope as many people as possible get involved in this one!!

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Our mission is to drive awareness of breast cancer in 18-24 year olds and shift their perceptions of relevance, helping them to understand that breast cancer isn't just something that affects older women (or indeed, just women).

Therefore our key message for today’s OMB is…

Breast cancer affects young people - CoppaFeel! want you to remind them and encourage them to check their chest regularly.

Please tweet your submissions to @OneMinuteBriefs and @CoppaFeelPeople with the hashtag… #CoppaFeelNow Please include the link: coppafeel.org/your-boobs/boob-check-101 in your tweets.

Prize: Winner receives some CoppaFeel! Goodies!!!

Have fun with your entries but make sure they are respectful at all times!!

A little blurb on CoppaFeel!

CoppaFeel! exists to give all young people the best chance of surviving breast cancer, by ensuring that every case is diagnosed early and correctly. To do this they aim to drive greater breast awareness in young people, not only giving 18-24 year olds the tools to check, but the confidence to seek help if they notice a change, and the reassurance that they are the best advocates for themselves and their health. We want every young person to understand that breast cancer is relevant to them, regardless of their age, gender, ethnicity or background.

Our social handles are @coppafeelpeople on Twitter and Instagram.

Facebook and Linkedin here.

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One Minute Brief of the Day: Create posters to encourage the public to #ShareTheLove in support of healthcare workers ahead of Valentine's Day with @TheHWF

Having previously created NHS inspired Valentine’s cards, today we are looking to spread even more love and positivity ahead of Valentine’s Day this weekend and supporting the Healthcare Workers’ Foundation with our 3rd brief together.

Hope all of the OMBLES will get involved today and, collectively, we can help promote something great and show our healthcare workers some love!

Tweet your submissions to @OneMinuteBriefs, @thehwf, @roshanaMN, @jesswade, @AskJeevesWij, @DrDomPimenta, @NHSMillion and @LoveYourNHS with the hashtag #ShareTheLove

If you can… please include the link gofundme.com/f/nhs-valentines-day in your tweets!

PRIZE:

We cannot offer a prize, but we can offer you the warm fuzzy feeling of contributing to a very good cause and making a real difference to those trying to save lives!! We will also be sharing shortlisted entries from the HWF feeds on the day!!

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BRIEF:

Today we are calling on the OMBLES to help support the Healthcare Workers’ Foundation’s new initiative ahead of the ‘day of love’ to support healthcare workers. We’re hoping to communicate some of the great things the HWF is doing below but with a Valentine’s style twist!!

  • The Valentine’s Day appeal will help the charity provide exhausted all frontline staff with vital services such as PPE equipment, professional counselling and childcare grants.

  • The charity is calling on the public to donate their unspent Valentine’s Day funds to help support those working to keep the nation alive.

With Valentine’s Day incredibly difficult this year as the nation remains under a third lockdown, the Healthcare Workers’ Foundation (HWF) is calling on the romantics of the UK to ‘show their love’ for someone else this year and donate what they would otherwise have spent going out to help exhausted healthcare workers on the frontline. 

Brits are said to have spent a whopping £1 billion on the national day of love in 2020, but with a very different world this year the charity, which was founded by NHS workers for NHS workers at the start of the pandemic, is encouraging the nation to donate their Valentine’s Day funds to our much-loved frontline NHS workers. 

Donations received will help the charity to continue delivering goods and services, including PPE, free counselling sessions and childcare grants. 

Jeeves Wijesuriya, spokesperson for Healthcare Workers’ Foundation said:

“The past year has been rocky for all of us. And we must also remember our frontline workers have been under huge pressure during this pandemic, putting themselves at risk to care for us and our loved ones.

“If we are to keep our NHS and frontline staff going, we must do all we can to support their mental health and wellbeing. We want to show healthcare workers just how loved they are this Valentine’s Day. Any donation, no matter how big or small, will go towards helping those working tirelessly to help us in our hour of need.”  

Despite the lockdown, new research from UK comparison site, Finders UK, found that Brits still plan on celebrating the day of love and will spend an average of £25 this Valentine’s Day. For every ten people who donate £25, this could help to provide healthcare workers with hours of professional counselling for NHS workers. 

The impact of the pandemic on NHS workers physically and mentally continues to worsen, with reports suggesting nearly half of NHS critical staff are dealing with severe PTSD, depression, or anxiety. The HWF was founded to help combat these issues and through the Valentine’s Day appeal the charity hopes to continue protecting the welfare and wellbeing of NHS workers, from helping to support with both physical and mental health, as well as ensuring frontline staff have access to day-to-day necessities, as well as supporting the bereaved families of healthcare workers that lost their lives during the pandemic.

To donate to HWF’s Valentine’s Day appeal, please visit https://www.gofundme.com/f/nhs-valentines-day

DO’s

DONT’s…

  • Try to avoid political statements;

  • Don’t add additional facts or figures unless described here

WINNING CRITERIA

  • Best posters will be unique and inspire people to want to donate

  • They will clearly position us as an important and urgent way to make a real difference

Social Links:

Facebook https://www.facebook.com/healthcareworkersfoundation 

Twitter: https://twitter.com/thehwf

Instagram: https://www.instagram.com/thehwf

LinkedIn: https://www.linkedin.com/company/healthcareworkersfoundation

Feel free to use any of the logos/images/colours below.

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