One Minute Brief of the Day: Create posters to encourage less online hate & more love, unity & acceptance on #STOPCYBERBULLYINGDAY with @CybersmileHQ

We're delighted to once again be official partners with Cybersmile on Stop Cyberbullying Day alongside the likes of Twitter, Instagram & Facebook. This year’s theme is all about unity and acceptance and we’re hopeful that all of the OMBLES will get involved and spread positivity across social media at a time it is more divisive and volatile than ever.

“Today’s brief is a really important one for myself personally and on behalf of the One Minute Briefs community. Having been on the receiving end of online bullying in the past, we know that negativity and nastiness online can have a serious impact on our mental health. Whether it’s directly or indirectly aimed at you or at others, the negativity and hate online is creating an incredibly hostile place that is hard to enjoy these days. I am actively avoiding using Twitter myself and trying to stick to the positivity bubble that is One Minute Briefs. I’ve seen people hounded off Twitter because of their opinions and they’ve been bullied to the point where they feel the need to escape. I know this feeling. It’s an overwhelming feeling that is very real and can push you into serious depression. Although, they have since said that their mental health is much better as a result. But what if you rely on being on social media for your job or business like we do? How do you get away from it without the doom-scrolling? It’s almost impossible. Social media has never been so divisive. The feeds have become full of hate. People actively looking to cause harm to anyone who is different or has an opposing opinion to them. Covid times have exaggerated this divide too. That’s why it’s important for the OMBLES to show that social media can be a place for good. A place we can all help each other build confidence, careers, contacts and turn social media into a fun, creative place like it used to be. ”

— Nick Entwistle - OMB Founder

We're calling on the OMBLES to do what they do best, and share their ideas to make a difference and get people talking about #STOPCYBERBULLYINGDAY in a positive way that promotes less online hate and more love, unity & acceptance.

Scribbles, notes, designs, sketches etc welcome. Let's get some positivity out there!

PRIZE: 
The winning idea will receive a £100 cash prize.
Tweet your entries to @OneMinuteBriefs @CybersmileHQ with the hashtag #STOPCYBERBULLYINGDAY

About:

Stop Cyberbullying Day is an annual event that brings millions of people together from around the world to celebrate and promote a truly diverse and inclusive internet.

Founded in 2012 and co-ordinated each year by The Cybersmile Foundation, Stop Cyberbullying Day is a global day of awareness and activities on and offline. Every third Friday in June, Stop Cyberbullying Day encourages and empowers millions of people around the world to show their commitment toward a truly inclusive and diverse internet.

Stop Cyberbullying Day brings together internet users, brands, academics, educators, media outlets, nonprofits, governments and public figures from around the world. The annual event provides a perfect platform to demonstrate or renew commitment to a kinder, more inclusive internet. Social media users are encouraged to include #STOPCYBERBULLYINGDAY across social platforms to voice their support for the event.

With your help, together we can ensure that everybody has equal opportunity to access and enjoy the benefits of our connected world.

Friday 18th June 2021 is Stop Cyberbullying Day, where everybody can get involved and make a difference both on and off-line. We are asking everybody who cares about cyberbullying, online hate campaigns and the future of the internet to join our growing movement for action and to help us create a diverse internet free from abuse. This year, our focus is on unity and acceptance because together - we can change the world.

Find out more at: https://stopcyberbullyingday.org/

ABOUT THE CYBERSMILE FOUNDATION

The Cybersmile Foundation is a multi-award-winning non-profit organisation committed to digital wellbeing and tackling all forms of bullying and abuse online. They work to promote kindness, diversity and inclusion by building a safer, more positive digital community and encouraging people to realise their full potential without the fear of ridicule and abuse.

Through education and the promotion of positive digital citizenship, The Cybersmile Foundation reduces incidents of cyberbullying and provides professional help and support services to children and adults around the world.

Social/Web Links
Twitter: twitter.com/CybersmileHQ
Facebook: facebook.com/TheCybersmileFoundation/
YouTube: youtube.com/CybersmileOfficial
Instagram: instagram.com/cybersmilefoundation

A video produced and directed by OMB was shared by Jordan Henderson, Liverpool Captain & England International, last month.

Stop online abuse, it can’t go on. Together we can conquer this fight.

If you are affected by online abuse, @CybersmileHQ can help you - https://t.co/bIyq55H5fJ

🎥 Huge thank you to @OneMinuteBriefs, Emma Sykes and Chessie King. pic.twitter.com/9z2GERyWI9

— Jordan Henderson (@JHenderson) April 12, 2021

One Minute Brief of the Day: Create exciting creative ads to show how easy-to-use, exciting & enjoyable Canva Presentations are! #EnjoyPresentations

With lots of OMBLES using Canva to create their daily OMB submissions, we’re delighted to be collaborating with them on today’s brief to spread the word about their brilliant presentation offering. The prizes on offer are amazing too so we hope that all of the OMBLES will be getting involved today!!!

One Minute Brief of the Day:

Create exciting creative ads to show how easy-to-use, exciting & enjoyable Canva Presentations are! #EnjoyPresentations

About:

Using Canva Presentations, you never begin with a blank design. With thousands of templates and content, you won’t waste time creating the perfect presentation for your pitch, assignment, or keynote.

By the time you had read that opening paragraph, you could have created a Canva Presentation, designed it, shipped it, and popped the kettle on for your afternoon tea. It’s that easy.

This is a pretty open brief, but here are some key things you should note:

● We want to showcase Canva Presentations

● Use the hashtag #EnjoyPresentations

● Our tone is fun, cheeky, and inclusive

If you need more info, check out our presentation templates and our presentations page before you help us spread the word about Canva!

Tweet your entries to @OneMinuteBriefs and @Canva with the hashtag #EnjoyPresentations

Prizes:

• 1st Prize: £1000 CASH!! + Canva Pro for 2 years + your response featured on a billboard!!

• 2nd Prize: £500 CASH!! + Canva Pro for 1 year

• 3rd Prize: £100 CASH!! + Canva Pro for 1 year

Who we are:

Canva is a free online design platform with an easy-to-use interface featuring a wide range of fully customisable templates. Plus, our huge library of fonts, photos, illustrations, videos, and audio clips makes Canva the perfect companion to create your response to a One Minute Brief.

We see you out there OMBLES, and we love it. It’s our mission to empower everyone in the world to design — seeing you create unique ads using Canva makes us smile.

Best of luck, and most importantly, have fun!

We can’t wait to see what you come up with.

For full terms and conditions please click here.

One Minute Brief of the Day: Create posters to inspire people to live with less plastic this #WorldRefillDay in partnership with @CityToSea_ and the @Refill Campaign.

Today we’re running another brilliant brief with our friends at City To Sea and there’s a great prize to be won - £100 cash + a Chilly’s Refill X Reusables starter pack!! https://www.chillysbottles.com/uk/stories/refill

One Minute Brief of the Day:

Create posters to inspire people to live with less plastic this #WorldRefillDay in partnership with @CityToSea_ and the @RefillHQ Campaign. 

Tweet your entries to @OneMinuteBriefs, @CityToSea_ & @Refill with the hashtag #WorldRefillDay for the chance to win. And, don’t forget to include your twitter handle in the corner of your entries!

World Refill Day 

TODAY is World Refill Day – a global public awareness campaign to help people live with less waste.

Over the last 18 months, we’ve seen a huge increase in single-use plastic and our parks, beaches and public spaces are overflowing with waste. We’ve seen governments backtrack on their commitments and many businesses have banned reusables cups and containers altogether.

We know that single-use plastic is a MASSIVE problem and it’s not something we can recycle, or beach clean our way out of. We need to turn off the tap when it comes to single-use plastic. We need a refill and reuse revolution!

World Refill Day is designed to mobilise individuals to make small changes to their everyday shopping, opting for reuse over single-use. As a global movement, we have the power to create a wave of change and show businesses, brands and governments that we still want to see action on plastic and reuse is the solution

City to Sea will making life easier for those looking to live with less waste by mapping the places people can fill up using the FREE Refill app. The app now connects conscious consumers to almost 300,000 places you eat, drink and shop with less plastic.

Find out more: https://www.refill.org.uk/world-refill-day/ 

What are we asking people to do? 

1. This World Refill Day, choose to reuse and join millions of people around the world taking action to reduce plastic pollution.

2. Say goodbye to single-use plastic and make small changes by switching to a reusable water bottle, trying a zero-waste shop or using a reusable coffee cup.

3. Inspire change. Share a selfie of you and your reusable bottle, cup or container and tell the world you’re taking action on plastics by choosing to reuse this #WorldRefillDay.

4. Download the free Refill app to find places to refill and reuse on the go.

5. Use your voice! Let big businesses, brands and governments know that you want to see action to tackle single-use plastic.

Shockers: 

• Every year, we produce more than 300 million tonnes of plastic – up to half of which is single use.

• Less than 10% has ever been recycled and the rest is sent to landfill, incineration or worse, is ending ended up in our natural environment and our oceans.

• Plastic production is expected to double again over the next 20 years. and almost quadruple by 2050.

• Globally, between 8 – 12 m tonnes of plastics leak into the ocean every year.

• Packaging from take-away food and drinks is a huge cause of plastic pollution and items like coffee cups and take-away containers are consistently in the top 10 items found on beaches around the world9.

• Globally we drink around 1.6 billion cups of takeaway coffee everyday and consume a mind blowing one million plastic bottles EVERY MINUTE.

• NEW research reveals that just 10 plastic products make up 75% of all items and scientists say the pollution must be stopped at source.

• These are items that can easily be replaced by reusable alternatives.

• Despite this, reusable packaging represents less than 2% of packaging on the market

Links 

• https://refill.org.uk/

• https://www.refill.org.uk/world-refill-day/

• @refillHQ

• https://www.facebook.com/RefillHQ

• https://www.instagram.com/refillhq/?hl=en

• https://www.instagram.com/citytosea_/

• https://twitter.com/CitytoSea_

• https://www.citytosea.org.uk/

• https://www.facebook.com/citytosea/

One Minute Brief of the Day: Create positive posters to raise awareness & break the stigma of loneliness during #LonelinessAwarenessWeek with @MarmaladeTrust

Today’s brief is a very important one for us all to get involved in. I’m sure every single one of us has been affected by this during the past year or so… so let’s help raise awareness with powerful and positive messages today in typical OMBLE-style!!

BRIEF:

It’s Loneliness Awareness Week and the theme of the week is acceptance.

We all get lonely sometimes, but we don’t all get loneliness. 

We’re looking for creative ways to get people talking about loneliness to break the stigma around it and to build our understanding of it as a normal emotion.

By accepting loneliness as a normal emotion, we can help ourselves and others to manage the feeling. 

Please avoid words such as: ‘Tackling’, ‘mental health’, ‘suffering’, ‘combatting’ & use words which encourage acceptance that it’s OK to feel lonely.  Let’s keep things positive.

Find out more at: https://www.marmaladetrust.org/law

Please tweet your entries to @OneMinuteBriefs & @MarmaladeTrust with the hashtags #LonelinessAwarenessWeek

Prize:

• £100 cash prize for today’s winner!

• £50 cash prizes for 2nd and 3rd place pledged by Radioactive PR.

About the Marmalade Trust:

We offer a vital link between lonely people and the communities and resources that can help them. We have two bi-annual events: our Christmas Day Lunch and Loneliness Awareness Week, which is held in June. We are also currently supporting Marmalade members struggling with isolation during the COVID-19 pandemic with regular telephone support. We raise awareness of loneliness all year round to help people to reach out and make positive changes within their own lives and communities.​

In a nutshell:

• WHAT: We recognise and raise awareness of loneliness

• HOW: We support and signpost people to new resources and communities

• WHY: To empower people to make new friendships and connections

Social Links:

https://www.facebook.com/MarmaladeTrust

https://twitter.com/marmaladetrust

https://www.instagram.com/marmalade_trust/

One Minute Brief of the Day: Create posters that promote the message that refugees are more than the labels that are put on them with @BritishRedCross #EveryRefugeeMatters

We’re delighted to be collaborating with the British Red Cross today to create posters supporting their Every Refugee Matters campaign. This is a great opportunity for the OMBLES to spread a very important message. 

One Minute Brief of the Day:

Create posters that promote the message that refugees are more than the labels that are put on them. 

About the campaign 

• R̶e̶f̶u̶g̶e̶e̶s̶ 

• A̶s̶y̶l̶u̶m̶-̶S̶e̶e̶k̶e̶r̶s̶ 

• M̶i̶g̶r̶a̶n̶t̶s̶ 

They are more than just labels.

When terms like ‘refugee’ and ‘asylum seeker’ are stripped away from someone, we’re left with who they really are: a person. A person like you or me, with family, friends, dreams, stories, thoughts and feelings. 

But too often, there is a negative perception of refugees. People who have experienced being a refugee shouldn’t be defined solely by these terms and labels, but by the people they are and what they bring to our communities. 

This Refugee Week we want to show that refugees are far more than the labels that are assigned to them. We want people to see them as they are: like you or me. 

Read this post to learn more about those labels. 

The British Red Cross is a humanitarian organisation and is politically neutral and impartial, so content should not be political. The message needs to be impactful, relatable and empathetic. 

Just make sure you tweet to @OneMinuteBriefs and @BritishRedCross. Please include the use of the campaign hashtag #EveryRefugeeMatters & #RefugeeWeek2021

Don’t forget to include your twitter handle in the corner of your submissions. 

Prizes:

• 1st: £300 cash!!

• 2nd: £200 cash!!

• 3rd: £100 cash!!

Links:

https://www.redcross.org.uk/

https://www.facebook.com/BritishRedCross/

https://twitter.com/britishredcross

https://www.instagram.com/britishredcross/

Watch this video for inspiration:

One Minute Brief of the Day: Create posters for bitcoin and/or cryptocurrencies, demonstrating how you can use them easily in real life to buy anything, from a pizza to a house with @wirexapp

On 22nd May 2010, Laszlo Hanyecz made history by making the first “real world” purchase with Bitcoin. He traded 10,000 Bitcoins (then worth approx $41) for two Supreme Papa John's pizzas. This would now be worth nearly $600 million (at the time of writing). Crypto fans around the world now affectionately refer to this date as, "Bitcoin Pizza Day". 

So today we’re celebrating that day and we’re looking forward to seeing all of the fun instinctive interpretations of what you could buy with crypto-currency today!

And… for the first time ever… the OMB Top 3 prizes are going to be paid in Bitcoin!! So make sure you get involved!!

One Minute Brief of the Day 

Create posters for bitcoin and/or cryptocurrencies, demonstrating how you can use them easily in real life to buy anything, from a pizza to a house.

Tweet your entries to @OneMinuteBriefs and @wirexapp and the hashtags #BuyWithBitcoin & #Bitcoin

Enter as many times as you wish, be as creative as you like… but remember to put your twitter handle in the corner of your entries!!!

Prizes 

• 1st place: €250 in Bitcoin

• 2nd place: €150 in Bitcoin

• 3rd place: €100 in Bitcoin 

About the Brief:

Our Aim 

To commemorate the first real world bitcoin transaction, we want to showcase the astronomical rise and adoption of Bitcoin. More importantly, what we’re really looking to show is that everybody can spend crypto in everyday life, just as easily as traditional currencies such as $ or £. With the rise of crypto-enabled payment cards like Wirex, you can buy anything - a car to a coffee - from anywhere that accepts Visa or Mastercard.

About Wirex 

Wirex is a global digital payment platform. In 2015, we developed the world’s first contactless payment card that gives users the ability to seamlessly spend crypto and traditional currencies in real life. Wirex’s mission is to bridge the gap between the digital and traditional economy with an overall goal to usher in a cashless society and the mainstream adoption of the digital economy.

Find out more at: https://wirexapp.com/en-gb

https://www.facebook.com/wirexapp/

https://twitter.com/wirexapp

https://www.instagram.com/wirexapp/

T&Cs available here.

You can also use any of the logos or imagery in your entries if you wish and colour guides are also available below.

One Minute Brief of the Day: Create posters to celebrate this weekend's #WorldGinDay with @BeefeaterLondon #TheSpiritOfLondon

This Saturday is World Gin Day!!! So today we’re teaming up with Beefeater Gin to celebrate this in typical OMBLE style with lots of fun instinctive and creative ideas!!

Beefeater Gin is the World’s Most Awarded Gin, made in the heart of London. They embody ‘The Spirit of London’ so your submissions could have a London feel-but can go beyond. After all, it is #WorldGinDay and we want you to be as creative as you like and think big!

Tweet your entries to @OneMinuteBriefs and @BeefeaterLondon with the hashtags #WorldGinDay & #TheSpiritofLondon

Remember to include your Twitter handle in the corner of your entries too!

• Please ensure your entries do not show images or reference irresponsible drinking.

Prize: Winner receives £200 cash and a special bottle of Beefeater Gin!!!

The winner will be announced on #WorldGinDay this Saturday!!

About Beefeater Gin:

Distilled in the heart of London, Beefeater Gin is the quintessential London Dry Gin. It brings to life the energy and effervescence of its city nowhere better than in the mighty gin and tonic. Beefeater London Dry is the world’s most awarded gin, and has been distilling heritage for 200 years. A classic, definitive dry gin that thrives on the energy of the city it calls home.

Find out more about Beefeater via the links below:

• Gins

• History

• The Spirit of London

https://twitter.com/BeefeaterLondon

https://www.beefeatergin.com/en-UK

https://www.instagram.com/beefeatergin/

You can also download fonts & guidelines for your submissions here.

One Minute Brief of the Day: Create posters that show us what you’d be able to do or achieve with #MoreOOMPH @NogginPeople

Today we’ve got a fun creative brief perfect for a Monday. We’re bringing to life the things we could do with a bit more oomph!! Very excited to see all the creative ways this brief is interpreted!

One Minute Brief of the Day:

• Create posters that show (or tell) us what you’d be able to do or achieve with #MoreOOMPH

You can enter as many times as you’d like.

Just make sure you tweet @OneMinuteBriefs and @NogginPeople with the hashtag #MoreOOMPH 

Don’t forget to include your twitter handle in the corner of your submissions.

Prizes:

WINNER: £100 cash plus two jars of OOMPH, one for your Noggin and one for the Noggin of someone you care about.

RUNNER UP: Two jars of OOMPH, one for your Noggin and one for the Noggin of someone you care about

Context:

Did you know that although the brain only accounts for 2% of your body weight it uses between 20-25% of the body’s overall energy. Now more than ever our Noggins need help.

The folks at the award-winning Noggin The Brain People want us all to value our AMAZING brains. 

Born out of personal family issues where the brains of some loved ones have not been at their best drove Dr Clara Russell MBBS MRCGP to create Noggin The Brian People; a NEW range of doctor-led, nutritionist crafted brain caring supplements. These products are based on the latest brain science.

Noggin’s Advanced Nootropic Complex OOMPH, helps provide natural energy, focus and braincare for when your ‘get up and go has got up and gone’. 

• With #MoreOOMPH, what could you achieve?

• We want to see all the things you could achieve or do with #MoreOOMPH

Use your Noggin and be as creative as you like …  and accompany it with smart, eye-catching headlines if you wish.

One Minute Brief of the Day: Create posters to capture the emotion of trees and nature, what they can do for the planet & encourage people to plant a tree for #WorldEnvironmentDay with @Treedom

Treedom is a tree planting company, planting in partnership with NGOs and communities of farmers all over the world. For full transparency, every tree is geolocated and photographed, with regular updates posted in an online diary. Trees can be dedicated to loved ones with just a click.

Brief:

• Create posters to capture the emotion of trees and nature, show what they can do for the planet & encourage people to plant a tree for #WorldEnvironmentDay tomorrow with @Treedom

Tweet your entries to @OneMinuteBriefs and @Treedom with the hashtag #Treedom

Today’s prizes are:

Winner: £100 cash & 50 trees planted for you.

Runner-Up: 50 trees planted for you.

Context:

• It’s not just the six-billionth tree that makes a difference. It’s not just about planting more trees. It’s what it means and what it does…

• With governments and companies pledging to plant millions of trees, we want to get back to what planting a tree is really about, and what each individual tree is capable of doing - for people and the planet.

• We want your ad to capture the emotion of trees and nature, at the same time encouraging people to plant a tree for World Environment Day tomorrow here https://www.treedom.net/en/plant-a-tree

Links for more info:

https://www.treedom.net/en/projects

https://www.treedom.net/en/manifesto

One Minute Brief of the Day: Create posters that represent the #FutureOfGaming in a creative and impactful way with @TheDrum

Let’s play a game…

Challenge:
The pandemic has made gaming more popular than ever, and this has not been lost on brands. Create posters that represent the ‘Future of Gaming’ in a creative and impactful way.

Tweet your entries to @TheDrum and @OneMinuteBriefs with the hashtag #FutureOfGaming

The winner will be revealed on Friday 4 June.  

Context:
Fifa now makes more money from virtual football than the real deal and Gucci has even launched a gaming strategy, which brings lots of opportunities to marketers. We would love to see how you would incorporate gaming into brand marketing.

thedrum.com/topics/gaming

Prizes:

• £100 cash

• The winner and shortlisted entries will be featured in an article on thedrum.com as part of our gaming deep dive.  

One Minute Brief of the Day: Create posters to help educate consumers on why they should switch to #ElectricVehicles with @ClearChannelUK

We’re excited to launch another exciting brief as part of our year-long partnership with Clear Channel. With a great prize to be won, we cannot wait to see all of the creativity on display today!!! You also have the potential opportunity to have your idea featured on billboards across the UK.

One Minute Brief of the Day:

Get your motors runnin’!

Create posters to help educate consumers on why they should switch to an electric vehicle.

Remember to tweet your entries to @OneMinuteBriefs and @ClearChannelUK with the hashtag #ElectricVehicles

Please include your Twitter handle in the corner of your poster so we know who you are and feel free to tag in any people/brands that are part of your entries.

Prizes:

- £200 cash prize for today’s winning idea

+ The chance to have your idea featured by Clear Channel on digital OOH billboards across the UK.

Context:

Ambitious government plans will see the end of petrol and diesel vehicle sales by 2030, however meeting this deadline will be challenging for the car industry.

We want to show how Out of Home can help car manufacturers position themselves as leaders in the electric race, showcasing their latest model while aligning with the wider environmental conversation.

COVID-19 has accelerated several changes throughout our cities, from increased pedestrianisation to new and safer cycle lanes. We are also seeing a switch in public attitudes to electric vehicles. Following the environmental improvements in cities as a result of the national lockdown, many people do not want to go back.

Challenge:

However, there is still a lack of education in the market and consumers often don’t have enough information to make the switch to electric. In fact, 43% of consumers stated they don’t know enough to consider the purchase, highlighting a need for greater consumer education.

A recent survey from Ford highlighted three main areas of concern:

• 37% of consumers cited Range Anxiety as the main barrier to switching to electric

• 53% say affordability is their main barrier to entry

• 51% are concerned that the charging infrastructure is not robust enough

Ford’s Managing Director Andy Barrat believes that:

“While the move to electrification is gathering pace, there’s no mistaking that this is a huge task ahead of us that will require fundamental efforts to ensure consumers are taken on the journey, and the first step is understanding what their options are”.

Winning Criteria:

We’re looking for fun, impactful creatives that help allay the negative pre-conceptions around Electric Vehicle ownership, encouraging consumers to make the switch.

About Clear Channel:

At Clear Channel we create the future of media. We love nothing more than being a platform for brands and a platform for good. We’ve been showing posters on our sites for over 50 years now. So we’ve seen one or two good ones, and a fair few bad ones in our time. We love great poster design.

Did you know that the average person looks at a billboard for less than 7 seconds?

That’s why we’re joining forces, once again, with One Minute Briefs to set a brief that challenges the OMBLES to explore capturing peoples imagination in a very short space of time.

Find out more about Clear Channel at: https://www.clearchannel.co.uk

Feel free to use any of the assets available here if you’d like to mock-up any of your ideas on to one of our billboards. https://www.clearchannel.co.uk/resource-centre/mockup-templates

Full T&Cs here.

One Minute Brief of the Day: Create posters to promote your perfect #MalibuCombos with @MalibuUK

To celebrate the launch of Malibu Watermelon, Malibu are challenging you to come up with the best, weirdest and wackiest Malibu combos just in time for summer.

Be as creative as you’d like, your ideas can be groundbreaking, simple, or just plain strange – We can’t wait to see what you’ll come up with!

Prizes:

Winner - £200 cash and a MEGA Malibu Hamper

Runner Up - £100 cash and a Giant Malibu Hamper

Third Place – A Malibu Bundle

What combinations will you come up with?

• Malibu Toothpaste?

• Malibu Watermelon on Pizza?

• Malibu Scented Candles?

• A Malibu Cryptocurrency?

• A Malibu x Other Brand Collab Suggestion?

• Malibu Watermelon? 

Wait… that last one sounded good!

Just make sure you tweet to @OneMinuteBriefs and @MalibuUK with the hashtags #MalibuCombos and #MalibuWatermelon

Don’t forget to include your Twitter handle in the corner of your submissions.

You can download design assets and fonts to use in your submissions here.

One Minute Brief of the Day: Create posters to show the ultimate WOW break that happens when you eat one of Graze’s WOW Bakes. #WowBakesWowBreaks

One Minute Brief of the Day: 

Create posters to show the ultimate WOW break that happens when you eat one of Graze’s WOW Bakes. #WowBakesWowBreaks

Here at graze we’re all about coming up with graze ideas. That’s why we’ve created “Wow Bakes” – our brand  new cake bar packed full of flavour, with no hidden nasties and with 90 kcal.  

Wow Bakes give you a wow break, with 90 kcal. 

That’s a graze idea. 

When you take a bite of our wow bakes, you feel like you’re having a truly wow break.

• What does the ultimate wow break with graze’s new wow bakes look like? 

• Is it bringing all the glamour of Claridges to a dull desk with a wow afternoon tea? 

• Can wow bakes turn a stuffy office into a snack time disco complete with mirror ball?

• Could it mean ditching the usual WFH getup and donning an outfit worthy of a Wow Bake wow break? 

WE WANT TO ASK THE OMB COMMUNITY TO DESIGN AN ADVERT SHOWING THE ULTIMATE WOW  BREAK WITH GRAZE’S WOW BAKES. THE ENTRY WITH THE MOST WOW WINS! 

MANDATORY: Please make sure our pack is pride of place and prominent enough to read.

Prizes:

• 1st: £300 cash prize

• 2nd: £200 cash prize

• 3rd: £100 cash prize

Please tweet your entries to @grazedotcom & @OneMinuteBriefs with the hashtag #WowBakesWowBreaks

About Graze:

our health promise

We believe the healthy choice shouldn't be a compromise on taste! We've found that using the best ingredients nature has to offer makes the best snacks, and we've got many delicious, wholesome creations for you to look forward to.

how graze works

Imagine having taste experts on hand to select snacks for you! With a graze subscription you'll do exactly that, all you have to do is tell us what you like and we'll tailor the flavours of each box to suit you.

caring for people and our planet

Our belief in healthy living isn't just about our snacks, it means looking after the people who make them and the planet we all live on too - and it's why we're proud to be a certified B Corp.

Graze’s T&C’s apply & can be viewed here.

Social/Web Links:

Website: graze.com/uk

Twitter: @grazedotcom

Facebook: facebook.com/grazeuk

Instagram: instagram.com/grazedotcom/

One Minute Brief of the Day: Create exciting creative ads to promote the @Gymshark Summer Sale. #TheGymsharkSale

THE BRIEF IN BRIEF

Gymshark wants you to make a creative ad to promote their Summer Sale. OMBLE style!!

And they’ve got some incredible prizes to be won!

ABOUT GYMSHARK

Gymshark never do their sale announcements like the norm, take this one for example

can’t think of a tweet to announce our black friday sale, can you guys like/rt this so it gets lots of attention and I don’t get fired

— Gymshark (@Gymshark) November 5, 2020

“Sale announcements can be boring and tbh very the same”

–  official Gymshark quote… kind of.  

And, as a company that is built on community they felt it would only be right, to leave this one to the community hands. 

Now all jokes aside, they won’t be using the winning entries as an official ad for their sale but they will be rewarding you with a great prize! 

THE BRIEF 

The brief is pretty open, mainly because they don’t want to limit your creativity. Here are the things you need to know: 

• We’re having a summer sale

• Official name “The Gymshark Sale”

• Sale will be running from 7th to 11th June.

• We like to be disruptive & do things differently

“It's the one you've been waiting for. The Gymshark Sale returns with up to 50% off (wow, that's a lot!) selected lines starting 7th June. Get browsing, set those alarms, be ready. You do not want to miss this.”

• Is your ad a tiktok video? 

• Is a snappy tweet that just gets attention?

• Is it a poem? 

• Is it an album cover?

• Is it an OOH ad?

Whatever it is, as long as it gets people talking Gymshark want to see it!!

THE FINER DETAILS

Just make sure you tweet to @OneMinuteBriefs and @Gymshark with the hashtag #TheGymsharkSale

PRIZES:

1st Place - £1000 cash 

2nd & 3rd - £500 Gymshark vouchers 

twitter.com/gymshark

uk.gymshark.com

instagram.com/gymshark

facebook.com/Gymshark

tiktok.com/@gymshark

youtube.com/user/GymSharkTV

Gymshark T&C’s apply & can be viewed here.

One Minute Brief of the Day: Take the Adobe Inspiration Generator for a spin and then create posters based on the three words it gives to you!! #BeatTheBlank

We’re excited to bring you the second of our collab briefs with Adobe today and today you’ve got even more creative freedom as the Adobe Inspiration Generator will provide all sorts of combinations and we’re looking forward to how you interpret them in typical OMBLE instinctive style!

Creativity thrives on inspiration.​ But following a year of lockdown, many creatives have hit a wall.​ The blank page of a new project has become increasingly daunting.​ Feeling creative again and beating the creative block often isn’t something you can fix on your own. So what’s out there to help?​

That’s where Adobe’s Inspiration Generator comes in – a Rubik’s Cube-like microsite which automatically creates a three-word brief to set a fast challenge. Perfect for One Minute Briefs!!

There are no set rules for how you choose to respond to the Generator but certainly don’t forget to check out Adobe Stock before you get stuck in with Photoshop!

One Minute Brief of the Day:

You’ve done posters for ‘Dreamy - Alien - Billboard’…

Now we want you to #BeatTheBlank by taking the Adobe Inspiration Generator for a spin yourself.

• Chic cowgirl t-shirt?

• Enigmatic biker album?

• Psychic robot billboard?

See what you end up creating!

We’re excited to see what everyone comes up with today!!

Tweet your entries to @OneMinuteBriefs and @AdobeUK with the hashtag #BeatTheBlank & link to https://adobe.ly/33QJAl6

Feel free to tag in @AdobeFrance and @AdobeDACH if you can! And, don’t forget to include the 3 words you got in the tweet!!

Remember to add your twitter handle in the corner of your submissions.

For the chance to win prizes you must enter on Twitter…but feel free to share on Instagram, Linkedin and Facebook too.

Prizes:

• 1st place - £200 cash

• 2nd place - £100 cash

LINKS:
Inspiration Generator: https://adobe.ly/33QJAl6

Twitter

Adobe UK

Adobe France

Adobe Germany

Facebook

Adobe UK

Adobe France 

Adobe Germany

You can use any of the logos within your entries and see below for some creative inspiration!

Be as creative as you like today!!

One Minute Brief of the Day: Create posters aimed at 18-24 year olds in the North West to encourage them to take their rubbish home when visiting the beach this summer. #LoveMyBeach

One Minute Brief of the Day:

Create posters aimed at 18-24 year olds in the North West to encourage them to take their rubbish home when visiting the beach this summer.

Please tweet your submissions to @OneMinuteBriefs and @LOVEmyBEACH_NW with the hashtag #LoveMyBeach

Prizes:

WINNER: £300 cash

RUNNER-UP: £100 cash

Who we are:

LOVEmyBEACH is an environmental campaign delivered by Keep Britain Tidy in the North West aimed at encouraging people to care for their beaches, oceans and wildlife. We run campaigns on everything from coastal pollution to sustainable lifestyles. We work with communities, volunteers, schools, local authorities and other partners to make our beaches clean and safe for everyone to enjoy and to help protect our oceans and wildlife.

What are we trying to do

Last year, as a result of the pandemic, we saw a huge influx of visitors coming to the beaches in the North West. Unfortunately, this also meant a huge influx of litter! This not only means the beach is left full of rubbish, but it can end up out at sea, harming wildlife and the environment. 

LOVEmyBEACH wants to encourage people to come and make the most of the coast, but asks that visitors treat this beautiful natural resource with respect and care. We ask that people take their rubbish home with them or dispose of it in a bin. We are keen to ensure that people don’t leave their litter on the beach or next to already full bins as this is technically littering and it can still end up scattered across the beach.

Targeted at who?

Keep Britain Tidy research has shown that the age group most likely to leave litter on the beach is 18-24 year olds. We believe this demographic visits the beach with a view to staying for an extended period, eating and drinking. This results in lots of rubbish including drinks bottles, cans, food packaging, disposable BBQs and cigarette butts being left behind. We would like to engage this demographic in a way that raises awareness of the harm their litter can cause to the coastal environment, other visitors and wildlife. We want them to enjoy the coast and time with their friends, but also empower them with the positive message that that they can be a force for good and play a key role in protecting the beach and ocean environment they enjoy through the simple action of binning their rubbish or taking it home.

Links: www.lovemybeach.org

Twitter: @LOVEmyBEACH_NW

Facebook: @lovemybeachnw

T&Cs here.

One Minute Brief of the Day: Create posters to celebrate the welcome, gradual & safe return of media and creative agencies to their offices using #WelcomeBackAds with @adyoulike

Today we’ve got a fun creative brief as we start to welcome back media & creative agencies back to the ad world as restrictions ease and we gradually and safely return to the workplace.

Remember to tweet your entries to @OneMinuteBriefs and @AdYouLike with the hashtag #WelcomeBackAds

Feel free to tag in any agencies that are included within your entries too!

And, remember your Twitter handle in the corner of your posters!

Prizes:

WINNER: £300 cash!!

2ND PLACE: £200 cash!!

3RD PLACE: £100 cash!!

More info below…

Today’s One Minute Brief of the Day:

Welcome Back AdWorld with ADYOULIKE

Advertise the welcome & safe return of media and creative agencies to the ad world using #WelcomeBackAds with @adyoulike

The Campaign:

Create posters to celebrate the welcome, gradual & safe return of agencies to their offices.

To celebrate the media and advertising industry’s return to major cities after a year of lockdowns, we are partnering with ADYOULIKE to create a fun campaign celebrating their return – what it means for the industry, creativity and socialising – as well as what it means for a return to business-as-usual for the creative hubs of London and beyond!!!

ADYOULIKE is a global advertising platform that combines native, video, and social ad formats to help marketers reach hundreds of millions of consumers worldwide while generating new revenue streams for digital media publishers.

https://www.adyoulike.com/

https://twitter.com/Adyoulike

One Minute Brief of the Day: Create billboard posters to reimagine and redesign your favourite advertising campaigns using the #DiversityType for #WorldDiversityDay

One Minute Brief of the Day:

Show brands how diversity can be expressed!

Reimagine and redesign your favourite advertising campaigns through a more diverse lens, incorporate the Diversity Typeface and encourage those brands to do the same by tagging them!

We want to see how all the biggest brands can use the Diversity Type and help champion the importance of diversity through advertising.

You can download the typeface to use in your submissions here.

Please tweet your entries to @OneMinuteBriefs and @WeAreDistillery with the hashtags #DiversityType & #WorldDiversityDay

Please also include the link diversitytype.com

Don’t forget to include your twitter handle in the corner of your submissions.

Prizes:

5 winners and will receive £50 each to give to the charity or organisation of their choice from the following…

• Project - Disasters Emergency Committee

• UN Women

• The Diversity Trust

Let’s get this trending!

About the project:

Distillery have today announced the launch of its Diversity Type in time for World Diversity Day 2021. This unique initiative has created a brand-new downloadable typeface to celebrate diversity and inclusion while encouraging brands, agencies and communities around the world to engage in the important conversation around diversity.

'Diversity', is an innovative approach to an otherwise standard set of options for users to choose from when selecting a font. The typeface aims to address the lack of diversity within the creative industries and act as the official typeface of diversity. Historically, typeface fonts have been homogenous in their design, often leaving the characters with no differentiating features.  By using the Diversity Type, it allows users to select the characters that feel right for them, meaning that no two uses of the font will be the same; allowing people to have the opportunity to express their individuality and prioritise personal choice, while remaining part of something bigger.

To create the typeface, distillery called upon designers from every part of the world and sourced creators from underrepresented networks to help design each unique letter. 308 creatives across 54 countries were involved in the project. The final typeface product that is now available for use by businesses and individuals brings together 42 characters from the English alphabet that are inspired by individual stories and reflects a larger narrative to embrace our shared experience.

“distillery has embarked on this project to further the conversation and importance of diversity and inclusion within the creative industry. Diversity isn’t something to be solved; it’s an ongoing journey that will be forever changing, and the industry needs to recognise this. We hope that by creating awareness around this initiative, we will encourage others to think about how we can positively promote diversity and cultural intelligence, and act on improving their knowledge and understanding of diversity in all walks of life,”

Steve Wheen, founder, distillery.

“This is a shared responsibility. We have to repair these cultural nuances –  it’s a constant thing that we have to do – and I think communicating with everybody is the best way for us to make a proper impact”

Rich Miles, CEO of Diversity Standards Collective.

distillery are calling upon brands, businesses, and individuals to adopt the Diversity Type and use it in their official communications to further the conversation and celebration of authenticity.

diversitytype.com

Of course… we had to change our own OMB and BOC logos which you will find on our Twitter channels.

We can’t wait to see all the creative uses of the font today!!

One Minute Brief of the Day: Take the Adobe Inspiration Generator for a spin and then create posters based on the three words it gives to you!! #BeatTheBlank

We’re excited to bring you the second of our collab briefs with Adobe today and today you’ve got even more creative freedom as the Adobe Inspiration Generator will provide all sorts of combinations and we’re looking forward to how you interpret them in typical OMBLE instinctive style!

Creativity thrives on inspiration.​ But following a year of lockdown, many creatives have hit a wall.​ The blank page of a new project has become increasingly daunting.​ Feeling creative again and beating the creative block often isn’t something you can fix on your own. So what’s out there to help?​

That’s where Adobe’s Inspiration Generator comes in – a Rubik’s Cube-like microsite which automatically creates a three-word brief to set a fast challenge. Perfect for One Minute Briefs!!

There are no set rules for how you choose to respond to the Generator but certainly don’t forget to check out Adobe Stock before you get stuck in with Photoshop!

One Minute Brief of the Day:

You’ve done posters for ‘Dreamy - Alien - Billboard’…

Now we want you to #BeatTheBlank by taking the Adobe Inspiration Generator for a spin yourself.

• Chic cowgirl t-shirt?

• Enigmatic biker album?

• Psychic robot billboard?

See what you end up creating!

We’re excited to see what everyone comes up with today!!

Tweet your entries to @OneMinuteBriefs and @AdobeUK with the hashtag #BeatTheBlank & link to https://adobe.ly/33QJAl6

Feel free to tag in @AdobeFrance and @AdobeDACH if you can!

Remember to add your twitter handle in the corner of your submissions.

For the chance to win prizes you must enter on Twitter…but feel free to share on Instagram, Linkedin and Facebook too.

Prizes:

• 1st place - £200 cash

• 2nd place - £100 cash

LINKS:
Inspiration Generator: https://adobe.ly/33QJAl6

Twitter

Adobe UK

Adobe France

Adobe Germany

Facebook

Adobe UK

Adobe France 

Adobe Germany

You can use any of the logos within your entries and see below for some creative inspiration!

Be as creative as you like today!!

One Minute Brief of the Day: Create posters to celebrate the return of #ICEE slush as UK cinemas reopen after lockdown. #ExperienceTheExperience

One Minute Brief of the Day: 

Hey y’all!

Your mission, should you choose to accept it, is to create posters to celebrate the return of #ICEE slush as UK cinemas reopen after lockdown.

As of 17 May, ICEE will be back chilling in some of the UK’s biggest cinema chains. We’re calling on OMBLES to help us spread the word that ICEE is back, by celebrating the return of the ultimate film watching experience (cinema!), combined with the ultimate drinking experience (ICEE!)… that’s double the experience!

Y’all remember to tweet entries to @OneMinuteBriefs with the hashtags #ICEE and #ExperienceTheExperience

You can also share via posts and stories on Instagram to @ICEE_UK and @OneMinuteBriefs

Prizes: 

• £300 Cash Prize!!

• £50 cinema voucher to experience the experience of the big screen and ICEE!!

ICEE is the Swizzle Fizzle Freshy Freeze drink sent across the pond to blow the UK's mind! Born in the USA, ICEE is the world’s #1 frozen drink and is on a mission to make your cinema experience more intense! Frozen, full of flavour and with a unique fizzy zing, there’s literally no other slush like ICEE. Flavours include Raspberry, Cherry, Vimto and Strawberry.

Instagram: ICEE_UK

Check out the ICEE cinema advert here: