One Minute Brief of the Day: Create posters encouraging people to Step It Up and recycle more to fight climate change this #RecycleWeek with @recycle_now

Recycle Week 2020 was the most successful yet, and the OMBLES were a huge part of that. This year, we’re aiming even higher – because Recycle Week 2021 is all about how recycling can help us fight climate change.

One Minute Brief of the Day

Create posters encouraging people to Step It Up and recycle more to fight climate change this #RecycleWeek with @recycle_now

Prize:

WINNER: £150 cash 

Make sure you tweet to @OneMinuteBriefs and @recycle_now with the hashtag #RecycleWeek

Recycle Week 2021

Delivered by Recycle Now, Recycle Week is the UK’s largest national annual recycling campaign. This year’s campaign “Step It Up this Recycle Week” [recyclenow.com/RecycleWeek] is about educating people as to how recycling helps us fight climate change. We want to encourage people to join this fight by ‘stepping it up’ – and recycling more things, more often.

So, how DOES recycling help fight climate change?

Recycling in the UK saves around 18 million tonnes of CO2 a year. That’s because making things from recycled materials uses less energy – and releases less harmful gas into the environment – than making things from scratch.

We’ve not had much control over the last 18 months. But the climate crisis is one thing every one of us can do something about, through small and powerful habits – like recycling. 

Some stats to get the ideas flowing...

• In the UK, we save 18 million tonnes of CO2 a year by recycling.

• That’s the same environmental impact as taking 12 million cars off the road…

• …or 27 million of us going vegetarian.

• Making 20 aerosols from recycled materials uses the same energy as making one from scratch…

• …and making 4 plastic bottles from recycled materials uses the same energy as making one from scratch.

Please DO:

• Include the Recycle Now logo or the campaign logo lockup in your entries [provided]

• Include the hashtag #RecycleWeek in your posts

• Show the positive impact of recycling on climate change

• And remember, entries can be in portrait, square or landscape format.

Please DON’T:

• Refer to political figures, parties or agendas

• Depict environmental disasters

Your amazing entries last year made a huge difference. We can’t wait to see what the OMBLES come up with in 2021.

About Recycle Now:

Recycle Now is one of WRAP’s family of consumer facing brands.

An established brand, Recycle Now encourages and motivates citizens to recycle more things, more often, from all around the home. Using ground-breaking, robust insights and behaviour change theory, we develop interventions and campaigns to motivate citizens to change their behaviour.

For more information about Recycle Now visit www.recyclenow.com, and use our Recycling Locator to find out what you can recycle in your area, and where.

Twitter: @Recycle_Now

Instagram: @recyclenow_uk

www.recyclenow.com

recyclenow.com/RecycleWeek

One Minute Brief of the Day: Create colourful, creative, delicious ads that bring Coca-Cola Freestyle’s 100+ choices of fan’s favourite beverage brands to life. #CocaColaFreestyle

Today’s brief is HUGE!!! For the first time ever, we’re offering over £10,000 in cash prizes split between the top 5 submissions. This is one brief you don’t want to miss!!

We’re excited to be collaborating with Coca-Cola and going ‘FREESTYLE. This is the perfect match for the OMBLES and is a brilliant brief to be able to express our collective instinctive creativity!!!

We cannot wait to see all of the different interpretations of #CocaColaFreestyle and how you bring it to life. Enter as many times as you like and be as creative as you wish! Freestyle it!

One Minute Brief of the Day:

Create colourful, creative, delicious ads that brings Coca-Cola Freestyle’s 100+ choices of fan’s favourite beverage brands to life. #CocaColaFreestyle

The team wants you to create ads to showcase the choice and variety of 100+ amazing drink choices you can explore and pour with Coca-Cola Freestyle. 

The Coca-Cola Freestyle Dispenser lets consumers pour over 100+ flavours; so cool Forbes named Coca-Cola Freestyle The Coolest Products of the Decade. 

Enter as many times as you like, but don’t forget to tweet to @OneMinuteBriefs and @CCFreestyle with the hashtag #CocaColaFreestyle

Include your twitter handle in the corner of your submissions. 

Prizes: 

WINNER: £4,000 cash and your ad showcased on Coca-Cola Freestyle’s social channels 

2ND PLACE: £3,000 cash and your ad showcased on Coca-Cola Freestyle’s social channels 

3RD PLACE: £2,000 cash

4TH PLACE: £1,000 cash

5TH PLACE: £500 cash

About Coca-Cola Freestyle 

Coca-Cola Freestyle is an interactive beverage dispensing platform that offers more than 100 beverages, unparalleled consumer choice and the ability to personalize your drink. 

Check out the explainer video below!!

We’re keeping the brief straightforward so you can let your creativity run wild!!

Here are the things you need to know: 

• With 100+ choices – that you can even combine – Coca-Cola Freestyle’s possibilities are endless (and delicious)

• Official name “Coca-Cola Freestyle”

• We like our creative as colourful as our drinks, (though we’re not too keen on blue)

• Drinks should look crave-worthy and delicious

• Be as over-the-top as you want - catchy headlines are a plus

• Is your ad a video?

• Is it an animation?

• Is it a painting?

• Is it a doodle?

Go Freestyle and get creative! No matter what it is, if it’s an over-the-top visual, we want to see it! 

Links:

https://www.coca-colafreestyle.com/

https://twitter.com/ccfreestyle

https://www.instagram.com/cocacolafreestyle_us/

https://www.facebook.com/CocaColaFreestyleUSA

https://www.youtube.com/channel/UCxkGXdHeHkq4q8Gh4qGR2Gg

T&C’s can be viewed here.

One Minute Brief of the Day: Create posters that showcase how Relief is a cheaper alternative to therapy while normalising talking with @ReliefHQ #TalkingIsTherapy

One Minute Brief of the Day:

Create posters that showcase how Relief is a cheaper alternative to therapy while normalising talking with their vetted network of social workers and psychology post grads. @ReliefHQ #TalkingIsTherapy (Note: First Session is Always Free)

Tweet your entries to @OneMinuteBriefs & @ReliefHQ with the hashtag #TalkingIsTherapy

Remember to add your Twitter handle in the corner of your entries!
Get creative with it. We can’t wait to see how the OMBLES take this brief on!!
Enter as many times as you wish!!

Prizes:

Winner: £100 Cash!!!

Second Place: 10 Relief Sessions (100 GBP Value)

Third Place: 5 Relief Sessions (50 GBP Value)

Campaign Background:

Relief has created a more accessible and affordable alternative to therapy. Using their Relief App anyone around the world can select from the network of vetted social workers & psychology post-grads under the topic of their choice and get connected for a 20-minute call, scheduled at their own convenience.

Relief believes that everyone should casually talk about what's bothering them, and how one of their social workers or psychology post grads may understand you better than a friend.

The campaign tagline #TalkingIsTherapy aims to inspire people around the world to normalise talking as a form of reflection that increases one's Health and Wellness, regardless of the topic.

Note: Relief offers all new users a free first session to try out the app service!

Check out the website for more info and inspo!! www.minirelief.com

Brand Background:

What is Relief:

• - Casually talk about what bothers you with vetted psychology postgrads & social workers

• - Flexible access to a network of selected postgrads & social workers ready to listen.

• - You leave with personalised support - for an affordable price.

• - All within our app. Stay anonymous, only if you prefer.

What can I expect from Relief?

- Expect casual, personalised support from a vetted psychology postgrads & social workers who understand more than your friend.

- You can talk about what's bothering you, whether relating to Love, Friends, Wellbeing, Personal Growth, Studies or any of our other categories.

Who are the postgrads & social workers?

- Our network includes 25 vetted social workers and psychology postgrads ready to listen

- They cover many different cultural backgrounds and all speak English. Some also speak Spanish, French, Dutch, Italian, Portuguese, Russian, Hindi and more.

- Get started by picking one who suits you best!

How much does it cost?

- A 20-minute call costs £9.99 | €11.99 | $13.99

Can I remain anonymous?

- Absolutely! The postgrads don't see your name and they will see your video blurred, though you can remove the blur filter should you wish so.

- Either way, you will always see the postgrads or social workers non-blurred.

Does Relief offer professional help?

- Our postgrads and social workers are not licensed counsellors. Relief is not a counselling or therapy service. If you require professional help, please consult a therapist or a hotline.

Links:

- https://twitter.com/reliefhq

- https://www.instagram.com/relief.app/

- https://www.facebook.com/reliefhq/

See the examples for brand colours and examples to give you some inspiration!

You can also download the press pack and use any of the assets here.

One Minute Brief of the Day: Create posters that bring to life the certainty of #BeClearScoreSure with @ClearScore

ONE MINUTE BRIEF OF THE DAY:

Create posters that bring to life the certainty of #BeClearScoreSure with @ClearScore

ABOUT THE BRIEF:

We have teamed up with One Minute Briefs today to coincide with the launch of our new brand platform. Our tagline is ‘Be ClearScore Sure’ – giving users certainty in their financial decisions like never before.

This stems from the user insight that “It’s normal to feel a little uncertain about your finances and searching for a new credit card or loan can often leave you feeling you’re not in control”.

Our new campaign features a number of characters showing that feeling of total certainty, all empowered by ClearScore. In our TV ad, we have a hero mum who confidently takes on a range of tasks (such as bowling through her legs) and completes them with confidence and without fail every time. She really is ClearScore sure.

We’d like to see you bring to life what it means to be/feel ClearScore sure, thanks to ClearScore’s free credit score and personalised credit card and loan offers.

Be as creative as you like and enter as many times as you wish.

Please tweet your entries to @OneMinuteBriefs and @ClearScore with the hashtag #BeClearScoreSure

Remember to include your Twitter handle in the corner of your ads too!!

Prizes:

1st: £1000 Cash

2nd: £500 Cash!!!

3rd: £250 Cash!!!

About ClearScore:

ClearScore is the UK’s number one free credit score and financial product marketplace. Founded in 2015 with the mission to help users take control of their financial health, ClearScore is the industry leader in giving everybody access to their credit score and report for free, forever. Winners of prestigious awards such as the Queen’s Award for Enterprise and featuring on The Sunday Times Best Companies to Work For list,

ClearScore combines a team of industry experts, sophisticated algorithms and clever tech with a trustworthy brand. The result is a beautiful product that delivers an experience that is clear, calm and easy to understand. ClearScore uses data every step of the way to ensure that users see the most relevant financial products for them, giving them the tools to manage their finances in a way that suits them.

With over 11 million UK users, and a further 3 million worldwide, ClearScore constantly innovates to help their users on a journey to greater financial wellbeing. Co-founded by CEO, Justin Basini, ClearScore is based in London and is supported by investment from QED Investors, Blenheim Chalcot, Lead Edge Capital and Invus Opportunities.

Our vision

ClearScore's vision is to help everyone, no matter what their circumstances, achieve greater financial wellbeing. We've started this journey by giving everybody access to their credit score and report for free, forever.

By combining a brand which people trust, a product which is beautiful to use, amazing technology and deep analytics, we deliver a unique experience that helps people take control of their financial future

LINKS:

https://www.clearscore.com/

https://www.youtube.com/clearscore

https://www.facebook.com/clearscore/

https://twitter.com/clearscore/

Download the app on the App Store or Google Play

One Minute Brief of the Day: Reimagine an ad or extend a past campaign to make it more inclusive of the LGBTQ+ community - with @Outvertising #ReimagineAward

Last year the OMBLE community wonderfully rose to the creative challenge of reimagining ads to make them more LGBTQ+ inclusive, (here’s last year’s shortlisted entries) which is why we’re back again but with a specific focus this year: Outvertising recently wrote an open letter to the marketing industry calling for action on queer female inclusion and representation. Queer women are more thaen twice as likely to remain in the closet as their male colleagues. In support of that letter, the 2021 Reimagine award is putting a specific focus on female queer or non-binary representation in the adverts produced by this year’s creative challenge. So the challenge is to reimagine an ad to include queer women, positively for both the ad and queer women.

We’ll create a shortlist shortly after today, and announce the winner at the final Awards evening (4th November).

One Minute Brief of the Day:

Reimagine an ad, or extend a past campaign with an ad, to make it more inclusive of the LGBTQ+ community, in particular women - with @Outvertising #ReimagineAward  

We’re excited for today’s brief with Outvertising, the advocacy group on a mission to drive LGBTQ+ representation in advertising, for their 2021 awards. 

Prizes:

The winner will receive £500 cash, the ‘Reimagine Award’ and be celebrated in our comms and at the Outvertising 2021 Awards (4th November), supported by Facebook, Diageo and GSK! 

Tweet your entries to @OneMinuteBriefs and @Outvertising with the hashtag #ReimagineAward 

Remember to include your Twitter handle on the corner of your entries!!

What we’re looking for:

We’re looking for ads reimagined or additional executions for an existing campaign (whether sketches, scamps, storyboards or GIFs), to illustrate how ads/campaigns can be made more inclusive of LGBTQ+ women without detriment to anyone. The execution doesn’t need to be perfect: we’re here to foster positive intention and attempts and learning for the OMB community, industry, brands and beyond.

We are looking for positivity, to illustrate how great advertising can be more inclusive too, building and evolving, rather than attacking brands or just using old cliches.

For more info and insights about LGBTQ+ inclusive advertising, download the Outvertising Guide.

You may want to look at ads in categories that appear to make the least effort according to the C4 ‘Inclusivity in Advertising’ Report.

FYI - in case you missed WHY LGBTQ+ inclusion is rewarding for both advertising and society here are some of the facts and insights:

• Because diversity and inclusion of LGBTQ+ people helps society accept people for who they are.  Our ads need to reflect this, but they don’t currently, even though LGBTQ inclusive ads have been shown to improve recall, brand preference and sales.
  
  

• LGBT people are portrayed in lead roles in only 3% of ads, despite 1 in 4 Britons identifying themselves as somewhere between homosexual or heterosexual (i.e. not 100% heterosexual). Sadly, 1 in 4 parents still say they wouldn’t be proud if their child was LGBT.

• But LGBTQ inclusion in ads makes a POSITIVE difference to more than the ad - they usualise difference and help disarm fear of the unknown. Research shows those exposed to LGBTQ people in the media are more likely to be comfortable learning a family member was LGBTQ & more likely to support equal rights vs those who weren’t exposed. 

As well as today’s OMB campaign… you can also enter the Outvertising’s Accelerator Award with a deadline at the end of the month. You can find that here: https://www.outvertising.org/accelerator-award

One Minute Brief of the Day: Create posters to promote @Ryanair’s latest £9.99 sale with the hashtag #RyanairFlashSale!!!

One Minute Brief of the Day: 

Create posters to promote @Ryanair’s latest £9.99 sale with the hashtag #RyanairFlashSale!!!

To give Europe the best value and the lowest prices in travel, our £/€9.99 Flash Sale sparks an immediate interest in exploring new places or seeing loved ones while travelling at a low price…especially after the past 18 months.

Even if you don’t know where you want to go, that’s a good thing; sometimes it’s as simple as jumping onto www.ryanair.com and selecting one of over 225 destinations and see somewhere new. We have opened up Europe to everyone! 

What to include:

• Include one of our logo's with your design – attached

• The focus should be on Winter Sun destinations and travelling with Ryanair

• Promo runs 9th Sept until midnight

• Don’t forget to be a bit bold and topical – right down our alley!

Please tweet your entries to @Ryanair & @OneMinuteBriefs with the hashtag #RyanairFlashSale

Prizes:

• 1st €300 Flight Voucher

• 2nd €100 Flight Voucher

• 3rd €100 Flight Voucher

About Ryanair:

Ryanair Holdings plc, Europe’s largest airline group, is the parent company of Buzz, Lauda, Malta Air & Ryanair. Carrying 149m guests p.a. (pre Covid-19) on more than 2,500 daily flights from over 80 bases, the Group connects over 225 destinations in 37 countries on a fleet of 450 aircraft, with a further 210 Boeing 737s on order, which will enable the Ryanair Group to lower fares and grow traffic to 200m p.a. over the next 5 years.

Social/Web Links:

Website: ryanair.com

Twitter: @Ryanair

TikTok: @ryanair

Instagram: instagram.com/ryanair

One Minute Brief of the Day: Create posters to celebrate how Twitter has helped @OneMinuteBriefs grow for the past 10 years. #GrowWithTwitter #10YearsOfOMB

One Minute Brief of the Day:

Create ads to celebrate how Twitter has helped @OneMinuteBriefs grow for the past 10 years. #GrowWithTwitter #10YearsOfOMB

In keeping with the Twitter theme, we recommend creating your entries at a Twitter digital ad size (1200px width X 600px height)

“Twitter has been the perfect platform to help One Minute Briefs grow. We started off by sharing a few of our quick ideas as tweets and began learning how the world of hashtags and real-time social media conversation worked. So, when we got to about 100 followers...we invited them to take part in a ‘One Minute Brief of the Day’ and the following of OMBLES has grown ever since, to the point where we recently reached half a billion people with a brief for the WWF. As we collectively share small pieces of content and share it around social media, we are able to have huge impacts for brands and causes. At the same time, this also helps promote what we can do to other organisations as well as getting more entrants involved. This improves people’s creativity, confidence and careers at the same time as filling feeds with positive and powerful content. Other social platforms simply cannot match the flexibility and shareability that Twitter offers and that means we can collaborate and create conversation with and for brands right across the world, quickly and be reactive to real-world, real time topics. OMB was never planned to be this big community or business, but Twitter has been the perfect partner platform to be able to make that happen as we constantly learn how to be even more engaging as we grow but the core concept has never changed. One Rule. One Minute. Create an ad.

I’d like to say a huge thank you to Twitter and their team for allowing this community to thrive and connecting us with brands so easily. Their Twitter Business offering and promotion is perfect for brands to reach their audiences with what’s happening right now and that is exactly what OMB is about too. We can’t wait to see the results of today’s brief and look forward to working even more closely with Twitter in the future in order to keep growing this incredible community. Thanks to all our followers for making these great things happen.”

— Nick Entwistle - OMB Founder

About:

@OneMinuteBriefs has been a prolific feature of the creative community’s Twitter timelines for almost a decade!!

The short, succinct briefs are perfect for Twitter, and we are thrilled to celebrate with them as we approach our 10 year anniversary.

To partner with the very platform that has been the foundation to our success is a real privilege and I really hope all of the OMBLES will get involved today for this important brief.

You can enter as many times as you wish and be as creative as you like.

Some things that may inspire you:

• Reference previous winning submissions

• Celebrate your favourite ever briefs

• OMBLE Awards & Events

• What has OMB done for you personally?

• Emphasise the growth over the past 10 years

• How has OMB changed? How has Twitter changed?

• Show Twitter and OMB as the perfect partners to grow a brand & community.

Just make sure you tweet to @OneMinuteBriefs and @TwitterBusiness with the hashtag #GrowWithTwitter & #10YearsOfOMB

Don’t forget to include your Twitter handle in the corner of your submissions!!

Prizes:

WINNER: £200 cash + the opportunity to work directly with the Twitter Business team to create & bring to life a Twitter Ads campaign for Q4.

Runner-Up: £100 cash + the opportunity to work directly with the Twitter Business team to create & bring to life a Twitter Ads campaign for Q4.

Context:

In our time as a company, we’ve never had more confidence in our strategy to grow yours. We’re continuing to help brands launch new offerings and connect with what’s happening through advertiser experiences that only Twitter can deliver. This is why now is a better-than-ever time to join the ranks of successful agencies and advertisers on Twitter, just like One Minute Briefs.

Check out the link to the all-new Agency Playbook here.

You can access the brand toolkit here or fonts, guidelines, textures, and logos here.

See the colours and visual styles below for a bit of creative inspiration!!

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One Minute Brief of the Day: Create posters for @metoffice to promote their newly revealed storm names for 2021/22 & show how they #NameOurStorms to raise awareness and help keep people safe.

One Minute Brief of the Day:

Create posters for @metoffice helping to promote the newly revealed storm names for the 2021/22 season, reminding people that they #NameOurStorms to raise awareness and help keep people safe.

Perhaps you could choose a name from the list as your starting point?

https://www.metoffice.gov.uk/about-us/press-office/news/weather-and-climate/2021/uk-friends-families-and-pets-recognised-in-latest-storm-names

Do it in a visually exciting way while making it unique to the Met Office… and have fun! 

Tweet your submissions to @OneMinuteBriefs & @metoffice with the hashtag #NameOurStorms

PRIZE:

1ST PLACE: £200 CASH!!

ENTRIES COULD ALSO BE FEATURED ON THE MET OFFICE SOCIAL CHANNELS & HAVE THE CHANCE TO BE BROUGHT TO LIFE IN THE FUTURE!!!

CONTEXT:

Where can I find the list of names?

See the press release for more info & this year’s names here.

Why are we naming storms?

The naming of storms using a single authoritative system should aid the communication of approaching severe weather through media partners and other government agencies. In this way the public will be better placed to keep themselves, their property and businesses safe.

When do we announce new storm names?

A storm will be named when it is deemed to have the potential to cause ‘medium’ or ‘high’ impacts in the UK, Ireland and/or Netherlands i.e. storms will be named for weather systems which we expect an Amber or Red warning will eventually be issued by Met Éireann, Met Office and/or KNMI.  As well as wind, impacts from rain and/or snow will be considered in the naming process.

How are storm names chosen?

Earlier this year the Met Office asked people to send in their ideas for future storm names. 

We received thousands of suggestions and this years list has been compiled from these public suggestions, choosing some of the more popular names and names that reflect the diversity of Britain, Ireland and the Netherlands.

More info here: 

https://www.metoffice.gov.uk/weather/warnings-and-advice/uk-storm-centre/index

DO’s

• Use the Met Office colour palette and logo;

• Keep it simple and impactful;
  
  

DONT’s…

• No referencing political agendas;

• Reference catastrophic weather events

• Do not mock up any National Severe Weather Warning content using the Met Office logo
  
  

WINNING CRITERIA

• Best posters will be unique and not only highlight the new list but also we name storms. The best posters will also clearly position us as weather and climate experts

Social Links:

Facebook

https://www.facebook.com/metoffice/

TikTok

https://www.tiktok.com/@metoffice

Twitter

https://twitter.com/metoffice

Instagram

https://www.instagram.com/metoffice/

YouTube

https://www.youtube.com/metoffice

Snapchat
metoffice

Feel free to use Met Office logo in your entries. Note that the preferred positioning of this on graphics is in the top left.

Brand colour codes can be found below.

One Minute Brief of the Day: Create billboard-style posters to show events or times where a PROPER @Weetabix breakfast is needed to set you up for the day and to tackle whatever’s ahead.

ONE MINUTE BRIEF OF THE DAY:

Create billboard-style posters to show events or times where a PROPER @Weetabix breakfast is needed to set you up for the day and to tackle whatever’s ahead. #HaveYouHadYourWeetabix

We’re excited to see all the instinctive creativity from the OMBLES today to highlight instances when you really need your Weetabix! Check out the examples below of a few that we’ve done already for a bit of inspiration. But you can get as creative as you like and enter as many times as you wish today!

Please tweet your entries to @OneMinuteBriefs and @Weetabix with the hashtag #HaveYouHadYourWeetabix

Remember to include your Twitter handle in the corner of your ads too!!

Prizes:

1st: £500 Cash and Weetabix Goodies!!!

2ND: £350 Cash!!!

3RD: £150 Cash!!!

ABOUT THE BRIEF:

At Weetabix Mills, we believe that greatness starts at breakfast.

A proper breakfast, that will set you up for the day and help you to tackle whatever’s ahead – big or small. Whether that’s powering your morning run, taking the kids to school, preparing for that big pitch or responding to this One Minute Brief!!

Weetabix gives you the advantage. That’s why ‘they’ve had their Weetabix’ has become a common salute to extraordinary everyday achievements.

So, we’re excited to be teaming up with One Minute Briefs to help celebrate and bring to life these moments and we can’t wait to see all of the creative ways you take the brief!!

Good luck OMBLES!!

Links:

https://weetabix.co.uk/

https://twitter.com/weetabix/

https://www.instagram.com/weetabixofficial/

https://www.facebook.com/Weetabix.UK/

Below are a few images you can use in your entries but you don’t have to… the possibilities are endless with this brief! You can download the font to use in your entries here.

Full T&Cs can be found here.

One Minute Brief of the Day: Create posters to promote @SYFR's #PressTheButton smoke alarm test reminder service.

One Minute Brief of the Day: 

Create posters to promote @SYFR's #PressTheButton smoke alarm test reminder service.

South Yorkshire Fire & Rescue’s free reminder service offers people the chance to receive weekly or monthly reminders to test their smoke alarms by either text message or email.

Tweet your entries to @OneMinuteBriefs & @SYFR with the hashtag #PressTheButton

And, don’t forget to include your Twitter handle in the corner of your entries and set your reminders here: http://pressthebutton.co.uk/

Prizes 

1st Prize - £200 Amazon Vouchers

2nd Prize - £50 Amazon Vouchers

ABOUT THE CAMPAIGN:

Smoke alarms are one of the best ways of preventing deaths and injuries in house fires. If a fire does start, smoke alarms can give you an early warning, giving you the vital extra seconds needed to escape. But smoke alarms only save lives if they are working properly. To ensure your smoke alarms are working when you need them:

• Test regularly by holding down the ‘test’ button until it beeps

• Change the battery when the low battery warning operates

• Make sure they are free from dust and dirt

More details & FAQs here: http://www.syfire.gov.uk/safety-advice/safety-in-the-home/smoke-alarms/

About South Yorkshire Fire & Rescue

South Yorkshire Fire & Rescue is the statutory Fire and Rescue Service for the area of South Yorkshire. We serve a population of approximately 1.29 million people.

Our mission is to keep the people of South Yorkshire safe. This includes our deployment of hundreds of firefighters, covering 22 fire stations, using dozens of specialist vehicles supported by dedicated support staff employees and resources.

Links:

https://twitter.com/syfr

https://www.facebook.com/southyorkshirefire

https://www.youtube.com/user/SYFR08

http://www.syfire.gov.uk/

One Minute Brief of the Day: Create art-style posters that combine gaming with London landmarks for an NFT collection whilst embracing the @LDNUTD values of social purpose and the #WeAreUTD community.

One Minute Brief of the Day: 

Create art-style posters that combine gaming with London landmarks to go into an NFT collection whilst embracing the @LDNUTD values of social purpose and the #WeAreUTD community.

Think along the lines of collectibles: Crypto Punk, Bored Ape or NBA Top Shot.

Be as creative as you like to bring to life the world of gaming and London within one image. Please make sure you include your twitter handle in the corner of your entries.

Please tweet your entries to @LDNUTD & @OneMinuteBriefs with the hashtag #WeAreUTD

Prizes:

• 1st Prize: £100 cash!!

• TOP 10 winning designs will be minted and created as NFTs!! Credit will be given to the Artist. With a percentage of profits donated to the Rio Ferdinand Foundation.

• All winners will also receive LDN UTD merch including T-shirts and caps.

About LND UTD:

We are a purpose driven UK based esports organisation that unites gaming with social issues. We develop grassroots esports talent and hold events to address social issues working with celebrities, the Mayor of London, sports and esports orgs and charities.

For this NFT “drop” we’re partnering and supporting the Rio Ferdinand Foundation.

What is an NFT Collection:

NFTs are non-fungible tokens. They act as a non-duplicable digital certificate of ownership for any assigned digital asset. Basically, it is a smart contract that is put together using bits of open source code, which anyone can find from platforms like GitHub, and used to secure that digital item. Once the code is written, it is then minted, or permanently published, into a token (most commonly a token called an ERC 721) on a blockchain, like Ethereum.

Some popular forms of NFTs include jpegs, gifs, videos and, of course, tweets. But really any digital asset that the creator wants to make unique can become an NFT, like articles or event tickets.

Once the NFT is purchased, the owner has the digital rights to resell, distribute or license the digital asset as they please. The only caveat is that the creator can program in limitations in the NFT’s code for how it gets used, such as the asset cannot show up on a specific platform, like a TV network.

In the case of the first tweet, it will still exist for on Twitter for other users to see, but only the sole owner gets the “bragging rights” of owning the digital asset.

Check out our sizzle reel for inspiration.

Social/Web Links:

Website: ldnutd.gg

Twitter: @LDNUTD

Facebook: facebook.com/ldnutd

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One Minute Brief of the Day: Create posters to promote @SportsToursInt as Europe's Number 1 choice for sporting enthusiasts & attract new audiences to their active lifestyle experiences

Today we’ve got a brilliant opportunity to win some great prizes with our friends at Sports Tours International!! We’re giving away holiday accommodation for the winners and we’re looking forward to seeing lots of incredible, instinctive creative ideas from the OMBLES that bring to life the offering of Sports Tours combining sports activities, exercise with exclusive resorts and experiences.

Tweet your entries to @OneMinuteBriefs & @SportsToursInt with the hashtag #SportsToursInternational

And, don’t forget to include your Twitter handle in the corner of your entries.

Prizes 

1st Prize - 3/4 night stay at No.1 active lifestyle resort - Club La Santa in Lanzarote

2nd Prize - Voucher to attend the Berlin Marathon at the end of September   

3rd Prize - Exclusive, limited edition Ron Hill Hoodie

Brand background 

Established in 1973 Sports Tours International is now one of Europe’s leading tour operators in the mass participation events sector. The business is also the exclusive partner of the world’s number one active sports and leisure resort, Club La Santa in Lanzarote.

With offices in Ireland and France, together with a leisure cycling brand Freewheel Holidays the group has grown significantly in the last decade, delivering experiences of a lifetime, memorable sporting challenges and creating one of the fasting growing active lifestyle communities in the world.

Sports Tours International is a strong advocate of promoting and delivering active and healthy lifestyles and we support both in our workplaces and in our communities the benefits of exercise for improving health and wellbeing including mental health.

ABOUT SPORTS TOURS INTERNATIONAL

These days Sports Tours International are well-known as the number one choice for travelling athletes, and sporting enthusiasts, in Europe. We are the go to for anyone who wants to take part in events across the world. As International Travel Partner of the 6 World Marathon Majors, and VIP tour operator of the 3 Grand Tours and 5 Monuments of Cycling, we cover a wide range of events. Leisure cyclists, and those looking for a more leisurely adventure holiday, are catered for by our Freewheel Holidays and Whereabouts brands. Through our partnership with the world’s number 1 training resort, Club La Santa in Lanzarote, those looking for a training or active holiday are also very well looked after.

If you were wondering where it all started, here is our story so far……………..

The story of Sports Tours International is a tale of visionaries. They paved the way for the rest of us, so now we can enjoy a wealth of opportunity in sports travel, warm weather training, leisure and competitive cycling, and sports tourism in general.

Sports Tours International founder, and Irishman, Vince Regan started organising his first trips to international marathons back in the 1970s. He was an ex-international marathon runner himself, and could see the value in people travelling to far off places to participate in marathons. He timed it right as the running craze was starting to take hold.

When Vince started his travel business, back in 1973, one of his first trips was to the iconic New York Marathon. Vince really pioneered the concept of the International Travel Partner for events such as this. Being a well known figure within the running community; Vince also became involved in the creation of the London Marathon and took responsibility for managing the London Marathon international runner programme. This is an honour Sports Tours International still holds to this day.

CLUB LA SANTA

Now offering 80 different sports, with over 40 expert instructors (the Green Team) to help you get the best out of your holiday, and activities for everyone whether they are 4 or 74, Club La Santa has built its stellar reputation, and become the world’s No. 1 sports and active holiday resort, attracting amateurs, enthusiasts and professionals alike.

These days more than 12.000 people travel to Club La Santa every year with Sports Tours International, and to this day, Sports Tours International is the exclusive UK and Ireland Agent for Club La Santa, Lanzarote, the world famous sports holiday resort.

More info here: www.sportstoursinternational.co.uk

Our foundation www.runningbeefoundation.co.uk is at the very heart of what we do.

The return to travel 

The COVID-19 pandemic has significantly impacted the business as with all travel businesses, and, in order to prepare for the return of travel this Autumn, we are looking to create a campaign to support building the business back better and attracting new audiences and experiences.

Don’t think, do 

We want to appeal to those who have a pent-up desire for travel and for challenge, our customers have always strived for this and after a tough 18 months of uncertainty during lockdown and with the travel and mass participation sectors starting to return we want to ensure that we are front of mind for both our customers and potential customers who are ready to begin their next active lifestyle experience.   

So essentially, we want to build on the brand equity that we currently have, communicate that our customer service and product offering is still best in class but include fresh thinking to prepare us for the future in attracting new audiences to our events.  

Links:

https://www.facebook.com/sportstoursinternational

https://twitter.com/sportstoursint

OMB Stories: Nirpal Bansel

I was introduced to OMB by a T-shirt. Dave Holcroft’s to be precise (@PaperjamCreate). OMB! emblazoned across his chest. Curiosity go the better of me, I had to ask what it meant. I guess the explanation followed thereafter, for the next 4 years.

July 2018. My first entry for #MovieQuoteAds. I couldn’t’ resist a quote from my favourite film franchise. That’s where my OMB journey started. I remember being a Twitter newbie and not knowing how to tweet my entry. Luckily, Nick was there to help. After that, wins for Young Lions and O2 really boosted my own self-esteem.

I gave up on the creative industry, way back in 2004. After 10 years of struggling in agencies and as a freelancer,  I re-qualified to become a primary teacher. I wanted to give something back, to a worthy cause – helping the next generation to proser. This path in education also led me to lecturing at university and mentoring students.  

I still feel I have unfinished business with the creative industry. OMB has rejuvenated this belief and given me hope a Creative Director will appreciate my conceptualising and portfolio. In an industry renowned for its cut-throat, ruthless image OMB has been the shining light in providing a non-judgemental platform for me to share my concepts, without the fear of being ridiculed and build self-confidence. More importantly, it’s great fun and a great way to sharpen your creative thinking. It’s helped my design skills too – and let me tell you I’m no art director or designer – but my ideas come to life on my phone. 

In fact, the OMBLEs have welcomed me with open arms, always supportive, encouraging and appreciating my concepts. OMB has a family feel, even with in access of 34k followers, there is no other online community like it. I’m honoured to be part of this creative community, a proud OMBLE and OMBASSADOR, where diversity and inclusion are celebrated daily, on a global scale, from people of all walks of life and careers. That’s what makes OMB so unique and inspiring, equality is the key.  

The last 16 months were exceptionally tough, school closures meant my supply work dried up. I focussed my energy on OMB, which helped me fine-tune my creativity – giving yourself a minute really tests your ability. I enjoyed this challenge and also kept active networking through the OMB platform on LinkedIn, which I helped to expand. This time was valuable to develop concepts and improve my portfolio. 

More importantly, I helped other OMBLEs, sometimes just to chat and check they were fine. with to chat and catch up. I was hoping I would make a difference, or just give them opportunity to air their circumstances. I know Lockdown really affected me, so this release also helped my own mental well-being and welfare. It also gave me opportunity to mentor, and I was delighted to help others achieve their dreams and start careers in the creative industry. 

2021 has been highlight year so far. My concept initially created for an OMB brief was shortlisted as a finalist at this year’s The Drum Chip Shop Awards. My kit-Kat ad, I create during the first lockdown, highlighting the plight of home-school learning. I didn’t pick up a Vinegar or a Chip Shop Award itself, but I felt proud going up against multi-national agencies and ad schools. It was a great feeling just to be nominated, this felt like a win for me.

So that’s my story. A huge thank you to Nick and the OMBLE community in believing in me. You strive each other on every day – proving creativity has no boundaries to your talent. Looking forward to seeing you all again at the next OMB Live.

Thanks for reading. 

Nirpal aka @Nirpy_B

www.nirpalbansel.com

P.S. Creative Directors out there, get in touch. 

One Minute Brief of the Day: Create posters that show how you can #WorkFromAnywhere with HulerHub by @HulerSocial

One Minute Brief Of The Day:  

Create posters that show how you can #WorkFromAnywhere with HulerHub by @HulerSocial

At Huler, we’re on a mission to make work human again with the help of tech that inspires, connects and engages teams regardless of where they work from. And, today we’re teaming up with the OMBLES to spread the word in all sorts of instinctive, creative ways with some great prizes to be won!!

Please tweet your entries to @OneMinuteBriefs and @HulerSocial with the hashtag #WorkFromAnywhere  

Don’t forget to include your Twitter handle in the corner of your entries!!

Prizes:  

• WINNER: £250 cash  

• 2ND PLACE: £100 cash  

• 3RD PLACE: £50 cash 

About: 

It’s fair to say that many of us have more flexibility over how, when and where we work than ever before. But one of the biggest problems with hybrid work is keeping track of all the things you need to get stuff done wherever you choose to work.

Losing content, not having access to the right apps, feeling out of the loop. In your office you might have everything you need, but when you’re liberated from your desk...well, sometimes it’s just chaos. 

Huler Hub is a cloud-based digital workplace that’s accessible from anywhere, on any device. It is your go-to platform for all the content, tools, apps, systems and information you need to get your job done without wasting precious time and energy endlessly searching for the things you need.

With Huler Hub you can:  

• Keep up to date with the latest internal news and communications.

• Create your own personalised workspace - complete with custom images/gifs.

• Find any tool, file, system or app you need in 2 clicks or less.

• Stay connected to your workplace anytime, anywhere, from any device.

Find out more here: https://huler.io/

Check it out for yourself by creating your own free account at https://app.huler.io/join/new

Links:

https://twitter.com/hulersocial

https://www.facebook.com/hulersocial

https://www.instagram.com/hulersocial/

OMB Stories: Sarah Glover-Smith

Hello! I’m Sarah, a creative from Manchester. I’ve been making stuff since I could walk but only recently decided to pursue a career in advertising. 

I think when you’re starting your career, especially in such a competitive industry that’s infamous for being a little cutthroat, it can feel pretty daunting- especially if you’re a sensitive soul like me. I was recommended One Minute Briefs by a couple of creatives in the industry as a way to build up my portfolio, and when I started, I could never have imagined how much good would come out of it. One Minute Briefs is the reason I am now officially (!!) working in the industry as an art director after just 5 months of building up my portfolio. 

I started entering OMB back in December 2020 when I was in a really bad place with my mental health, and I doubted that I had the talent and experience to get into the industry, but I was still determined to give it a shot. At first, I found it pretty nerve wracking being amongst so many talented and experienced creatives. But, if you’re just starting out, it’s probably the best place you could possibly be. There’s no ego, no hierarchy, and it’s just a really safe space to try different things out, fail sometimes, and come back better the next day! 

Needless to say, after about a week of entering OMB I was hooked. And, after a couple of weeks I started to realise I might actually be better at this than I thought I was. With every entry I got a little more confident, my ideas came more easily, and I was happier with the ads I was making. I think the range of briefs is so great for building up your creativity as you’re really kept on your toes and you’re constantly flooding your brain with amazing creative ideas from other Ombles. I’ve also had loads of career advice, book crits and words of encouragement whenever I’ve doubted myself or felt like giving up. Over the months I’ve been able to build up my portfolio (mostly just from my entries to OMB) and land my dream job in the creative industry this week! 

One Minute Briefs has been absolutely life changing for me, not just for my career, but my mental health. Whether I’ve been struggling with job applications, or just with everything that’s going on in the world right now, One Minute Briefs has been there. It’s given me a creative outlet, something to focus on, and also just a little positive corner of the internet where you’re guaranteed support and kindness no matter who you are or how much experience you have. 

I think the biggest thing I’ve learned from OMB is that you don’t need a job title or accreditation to tell you you’re  “a creative”. If you’re out there making things every day, then you’re as much of a creative as anyone else. And, if you’re looking to get into the industry, or just wanting to start doing One Minute Briefs, don’t wait until you feel ready to start (because you probably never will) and just ask yourself, “what’s the best that could happen?”

One Minute Brief of the Day: Create posters to communicate the problems late payments cause to SMEs & how @Incomeing_ can help them get paid on time. #SolveLatePayments

Today we’ve got a brilliant brief with our Manchester-based neighbours Incomeing. As an SME (Small/Medium Enterprise) ourselves, we know that chasing late payments can be time-consuming, stressful and affect cash-flow which can make it difficult to grow. So, we will be using the Incomeing app ourselves from now on to make the process easier & more productive.

“One of the most difficult parts of running a small business has been getting paid. Sometimes I’ll spend a day of my time emailing people to chase late payments. This is a cost in itself in terms of growth monetarily and in general as I could be spending that time improving the community or creating new partnerships. Companies often tell you that you need a PO number or to change the address on your invoice months after you’ve invoiced them and do what they can to delay payment as much as possible. This is unfair and harmful to businesses as they need to keep money coming in. I believe that it’s a problem for many other freelancers and SMEs too in the creative industry and beyond. Something needs to be done about the problem and I am pleased that we are partnering with Incomeing who are helping people get paid for the work they do, on time.”

— Nick Entwistle - OMB Founder

One Minute Brief of the Day: 

Create posters to communicate the problems late payments cause to SMEs & how @Incomeing_ can help them get paid on time. #SolveLatePayments

Tweet your entries to @OneMinuteBriefs & @Incomeing_ with the hashtag #SolveLatePayments

Remember to include your Twitter handle in the corner of your entries.

Prizes:

• £200 cash prize for today’s winner!!

  (Paid direct to you through the Incomeing App of course!!)

About Incomeing

We believe that by making payments instant, cost-effective and secure we can solve a lot of the challenges that you and other small businesses face.

Small business owners deserve to be paid on time, with minimal fuss. We have designed Incomeing so that with just a few taps you can generate simple customer payment requests and receive your money instantly, all for one of the lowest costs on the market.

We understand

We know what’s important when you’re running your own business. We know this because we’ve done it ourselves. Incomeing was created to help small businesses like yours thrive. Our app makes it easy for people to pay for your services on time and gives you instant access to the money you’ve earned. 

It also reduces the time spent chasing late payments and tackling boring admin, so you can focus on what you love.

Supporting small businesses

We understand the pressures that sole-traders, micros and small companies face, and together we’re working hard to provide a simple service that helps you overcome your financial challenges and grow as a result. Regardless of who you bank with our service will help you get paid quickly at a price you will love - just 20p for each successful transaction.  Behind the scenes we are also working hard to highlight the problems that getting paid late raises for the small business.

Links:

Website: https://www.incomeing.co.uk/

Facebook: https://www.facebook.com/Incomeing

LinkedIn: https://www.linkedin.com/company/incomeing/?viewAsMember=true

Twitter: https://twitter.com/Incomeing_

Check out the event we’re doing with Coop on 8th September, all around the late payments challenge: https://campfires.openbankingexcellence.org/campfires/banking-made-easier-for-small-medium-businesses/

Launch press: https://www.prolificnorth.co.uk/news/tech-news/2021/05/co-operative-bank-pays-tribute-manchester-fintech-digital-advances

Download Links:

https://apps.apple.com/gb/app/incom£ing/id1538586401

https://play.google.com/store/apps/details?id=uk.co.incomeing.mobile

Feel free to use our logo or any of our lovely characters within your submissions. Our font is also available to download here!!

One Minute Brief of the Day: Create posters that encourage dog owners of all breeds to #DitchTheDry and switch to raw food with @ProDogRaw

One Minute Brief of the Day:

Create posters that encourage dog owners of all breeds to #DitchTheDry and switch to raw food with @ProDogRaw

Be as creative as you like…eye-catching headlines, sketches, visuals, GIFs and more are welcome…All we ask is you please use the ProDog Raw logo and #DitchTheDry somewhere in your image. You can enter as many times as you wish too!

Please tweet your entries to @OneMinuteBriefs and @ProDogRaw with the hashtags #DitchTheDry

Don’t forget to include your twitter handle in the corner of your submissions.

Prizes:

WINNER: £200 cash & ProDog Raw goodies

About:

We’re looking for bold and dynamic posters that raise awareness of the issues around dry food/kibble for dogs, and highlights the benefits of feeding raw in a way that encourages owners to #DitchTheDry. As background, currently a quarter of all dog owners feed raw to their pets. That figure is growing thanks to a growing awareness that fresh, natural raw food is highly beneficial to a dog's health.

Benefits of feeding raw to help inspire ideas:

• Shinier, healthier coat and improved skin condition

• Better digestion

• Bolstered immune system

• Fresher breath and cleaner teeth

• Increased vitality in older dogs

• More stable energy and stamina in all dogs

• Improved mobility and ease of movement

• Easier weight control

• Athletic physique

• Reduction in allergy symptoms

• Smaller, firmer, less smelly stools

• Less hyperactivity and behavioural issues

Links to find out more or find pics to use in your submissions:

https://www.prodograw.com/

https://twitter.com/ProdogRaw

https://www.instagram.com/prodograwuk/

https://www.facebook.com/prodograw

One Minute Brief of the Day: Create billboard-style posters to show how you can share LIVE the big, small and silly moments with your friends & family on @EE with @ClearChannelUK #WhenItCounts

One Minute Brief of the Day:

Create billboard-style posters to show how you can share LIVE the big, small and silly moments with your friends & family on @EE with @ClearChannelUK #WhenItCounts

We want to see you be as creative as possible to bring to life how you can celebrate and share amazing moments right there and then with people all over Britain this summer. We look forward to the funny, silly, weird and wonderful ways of interpreting the brief today!

Tweet your entries to @OneMinuteBriefs, @EE & @ClearChannelUK with the hashtag #WhenItCounts

Remember to include your twitter handle in the corner of your ads too!!

Prize:

• £200 cash prize for today’s winner!!

• 64GB Black iPhone 12!!! (RRP £799)

• The chance to feature on Clear Channel’s national digital network!!

Background – 

EE is the UK’s best network and have put 5G in Britain’s key tourist locations, so that you can share live the big, small and stupid moments with your friends, family and colleagues that will love to see you finally having a lovely break away.

Find out where at EE.co.uk/coverage

With our phones connected to EE 5G, we can open a live window to show these moments as they happen.

EE wants to be there for everyone this summer to help people share the moments that matter, in the busiest of places. We recently went LIVE with a campaign titled “Go Live at the Beach” encouraging people to share their beach moments over our network.

The beach is what we went with, but with this brief it could be anything...maybe we can see some of your own interest and hobbies coming out of today’s brief too.

• festivals

• sporting events

• adventure weekends

• fishing breaks

• romantic trips

How would you show people that #WhenItCounts this summer, they can count on EE. Let your creative juices flow & add your own spin for the chance to win some great prizes!

About the Brief:

We’ve all been working so, so, sooooo hard this year and we couldn’t deserve a wine-drowned holiday in France more. We’ve worked tirelessly for that deservingly picturesque cross-country road trip of Western America. Every parent has learned more maths, history, english than we ever thought and deserve a mindless lay on the sunny beaches of Barcelona. But, the truth is, a UK staycation is much more likely so we need to make the most of it!!

So we’re excited to see how the OMBLES bring to life all the different ways that your screen can be a window that holds a million moments that matter.

Moments you can share LIVE because you can count on EE.

https://ee.co.uk/

https://www.facebook.com/ee

https://twitter.com/EE

https://instagram.com/EE

About EE: 

EE are a playful brand and like to make our creatives this way. We want to be relevant to what’s going on in the world and help people stay connected.

We want people to know they can trust our Brand to be there for them when it counts

We take pride in our Network and have just been named the best UK network by RootMetrics for the 8th year in a row. The strength of our network is always at the heart of our creative ideas.

Colour codes can be found below and the logo/font/phone PNG can be downloaded here.

Logo & Fonts must be used for OMB submissions only. Full T&Cs can be viewed here.

You can also download outdoor media templates to mock-up any of your ideas here: https://www.clearchannel.co.uk/resource-centre/mockup-templates

Be as creative as you like with today’s brief. Good luck OMBLES!!

OMB Stories: Jack Hall

@JackHally  
 
So I’m ‘the yellow guy’, the one who loves a troy deeney gif.  

 
I studied design at the London College of Communication, followed by Southampton Solent University. Probably not the best student, was having too much of a good time for the most part! But I worked hard and took on a lot of unpaid positions to ‘gain experience’ and finally land a proper industry role.  

 
I’ve been working as a senior graphic designer at a B2B marketing agency for the last 7 years, working on projects for some of the world’s biggest technology companies, as well as clients in healthcare, leisure, and sport. Before that I worked as an in-house designer for a nightclub and bar chain, as well as various other jobs including call centres and warehouses!  

 
The thing is, working in an agency you are obviously bound to working on the same projects and clients the majority of the time. OMB unties the shackles of my B2B world, allowing me to create ads for companies/causes that I would never ever go anywhere near otherwise. It is also very satisfying to be able to raise awareness for so many great causes through OMB, such campaigns as ‘Plant the seed’ for Ecologi and others for the WWF or the NHS. On top of this, just by entering OMB as much as possible, I have been able to build up a portfolio of great ads that are really removed from B2B tech, and help showcase more of what I am capable of than I would ever have been able to show through just my 9–5 work. 
 

OMB came into my daily life about 3 years ago, when a copywriter at work showed me he’d won something on twitter… Curiously I checked it out, and since then it has not only  become an addiction, but also a real source of pride and inspiration for me. Proudly, I am a part of the OMB board, and strive to help out as much as I can, with the aim of helping grow our community, and supporting as many creatives as possible along the way. I even signed up as a mentor through the father Critmas campaign, and really enjoyed meeting and supporting my matched creative!  

 
The Community as a whole are without a doubt the most supportive, creative and talented community on twitter. I could go on about the amazing Ombles forever and a day and it will be nothing that has never been said before.  

 
OMB has given me so much, on so many levels, that I cannot really express how deeply passionate I am about it. It may sound a little overkill to anyone who is new to OMB or has not been involved before, but having been through hell and questioned every aspect of my own life, be that my mental health, my job, my relationships, and my goals; I can honestly say that the people I have bonded with through OMB have made such a difference.  
 

One example being, that during some of the darkest days of my life, during which I lost my father to a prolonged cancer battle, followed by my grandmother just a few weeks later, just having something to focus on for ‘a minute’ a day was a release and a distraction that, when I look back, really helped get me through them. Being supported and inspired by like-minded, creative, brilliant individuals every day is something you can’t put a price on.  
 

Too often in the industry people try and knock others down, whether for their own gain or not. I think this is a nationwide issue that is found in all walks of life, in all industries and sectors. It’s a part of our culture I really cannot abide. Anyone who follows me knows I am a huge socialist, and thoroughly believe we should be building each other up and not bringing each other down, and that is something I think the OMB community is outstanding at. 

 
Fortunately, I have also won some incredible prize briefs, for companies like KFC, Papa Johns and Ecologi to name a few. It really is something special to gain recognition for creative ideas when sometimes it can feel like recognition in real life is hard to come by.  

As creatives, we can all sometimes suffer from imposter syndrome, and over-think, and worry and burnout. IT HAPPENS TO ALL OF US! But the best remedy? Submit an OMB… engage with others, you’ll feel refreshed quicker than you realise.   

 
Another highlight was attending an OMBLIVE event, to then find out I had been named as the Newcomer of the year, a total surprise and a really humbling experience. Also, plucking up the courage to take on the Live OMB tournament and being a semi-finalist was so much fun! It was also great to get to see some of the faces behind the twitter profiles in person, and my trophy is proudly on display on the shelf as a reminder that even on days where I do not feel an ounce of creativity exists in me, I can do it – We all can, especially when we support each other in the trademark OMB way.  
 

OMB has revived my passion for thinking creatively, given me confidence in my own abilities, and renewed optimism for the future.  
 

Would I recommend OMB?  
 

DO IT. It only takes a minute, right?

OMB Stories: Julia Godridge

There is always going to be someone better than you…

I remember clicking the tweet button on my first entry to One Minute Briefs. It was nerve-wracking putting my idea out there into the world. Was it good enough? What would people think of me? But I didn’t need to be worried. I got a couple of likes and some lovely welcoming messages from the ombles. And from there I was hooked…

It’s taken a lot for me to put my ideas out there. Back when I was at university studying graphic design I always thought my ideas weren’t good enough. There was always someone who was better than me and I found it tougher as each year passed. I started keeping any ideas to myself and didn’t ask for help when it was there. I was overwhelmed. I was surrounded by really talented people and didn’t know how I was going to survive in that industry. I got my degree but left university having fallen out of love with design.

I took a full-time job at an opticians and stayed for four years. I needed that time to figure out what I wanted to do. In the evenings I did a couple of photography and web design courses and worked at a college in the marketing department on my day off.

As I was enjoying being creative again I found an opportunity at a charity, which gave me chance to use my design skills and knowledge. I joined the communications team, where I am currently the editor of the magazine and create marketing materials as well as develop the website. It was there I was introduced to One Minute Briefs by my manager, John. He knew of my creative background and encouraged me to get involved. Not only has it helped gain my confidence, it has had a positive affect at work too – I freely share ideas in discussions and the daily training means I come up with ideas quicker. Most importantly, it has made me fall back in love with design again.

My first most memorable win was winning the Egg Cup brief. I got 12 likes for a quick sketch and was so eggcited (sorry!) The idea I did for Halloween Sweets is my most memorable win to date. I got a lot of likes and some great feedback. More recently, I won some shoes for the Mahabis prize brief with a quick mock up of my idea. Each win I still get that excited feeling as if it was my first. Sometimes I think I have a good idea and it gets hardly any engagement. I’ve learnt a lot from that too and instead of getting down about it anymore, I tell myself I can just try again tomorrow.

The ombles community is the most welcoming community on Twitter I have ever come across. It’s the only reason I have Twitter! Everyone is so supportive of each other and encouraging. My first OMB Live back in 2018 was a real eye-opener. An event which brought all the ombles together was amazing and such great fun. I could put faces to Twitter handles and found ombles are just as nice in real life as they are behind the screen. I can’t wait to go to more events like this in the future.

I know now that there is always someone going to be better than me. There is always going to be someone better than you. But rather than hiding away from it, I’m now embracing it. Anyone can have a great idea, you don’t have to be in the industry, which is why I love One Minute Briefs so much. There’s no judgement, no hierarchy, just real people who want to share their idea with the world.

Love to all the ombles. Thank you for being you and inspiring me every day.

Julia / @JuliaGodridge

xxx