One Minute Brief of the Day: Create posters to show the ultimate WOW break that happens when you eat one of Graze’s WOW Bakes. #WowBakesWowBreaks

One Minute Brief of the Day: 

Create posters to show the ultimate WOW break that happens when you eat one of Graze’s WOW Bakes. #WowBakesWowBreaks

Here at graze we’re all about coming up with graze ideas. That’s why we’ve created “Wow Bakes” – our brand  new cake bar packed full of flavour, with no hidden nasties and with 90 kcal.  

Wow Bakes give you a wow break, with 90 kcal. 

That’s a graze idea. 

When you take a bite of our wow bakes, you feel like you’re having a truly wow break.

• What does the ultimate wow break with graze’s new wow bakes look like? 

• Is it bringing all the glamour of Claridges to a dull desk with a wow afternoon tea? 

• Can wow bakes turn a stuffy office into a snack time disco complete with mirror ball?

• Could it mean ditching the usual WFH getup and donning an outfit worthy of a Wow Bake wow break? 

WE WANT TO ASK THE OMB COMMUNITY TO DESIGN AN ADVERT SHOWING THE ULTIMATE WOW  BREAK WITH GRAZE’S WOW BAKES. THE ENTRY WITH THE MOST WOW WINS! 

MANDATORY: Please make sure our pack is pride of place and prominent enough to read.

Prizes:

• 1st: £300 cash prize

• 2nd: £200 cash prize

• 3rd: £100 cash prize

Please tweet your entries to @grazedotcom & @OneMinuteBriefs with the hashtag #WowBakesWowBreaks

About Graze:

our health promise

We believe the healthy choice shouldn't be a compromise on taste! We've found that using the best ingredients nature has to offer makes the best snacks, and we've got many delicious, wholesome creations for you to look forward to.

how graze works

Imagine having taste experts on hand to select snacks for you! With a graze subscription you'll do exactly that, all you have to do is tell us what you like and we'll tailor the flavours of each box to suit you.

caring for people and our planet

Our belief in healthy living isn't just about our snacks, it means looking after the people who make them and the planet we all live on too - and it's why we're proud to be a certified B Corp.

Graze’s T&C’s apply & can be viewed here.

Social/Web Links:

Website: graze.com/uk

Twitter: @grazedotcom

Facebook: facebook.com/grazeuk

Instagram: instagram.com/grazedotcom/

One Minute Brief of the Day: Create exciting creative ads to promote the @Gymshark Summer Sale. #TheGymsharkSale

THE BRIEF IN BRIEF

Gymshark wants you to make a creative ad to promote their Summer Sale. OMBLE style!!

And they’ve got some incredible prizes to be won!

ABOUT GYMSHARK

Gymshark never do their sale announcements like the norm, take this one for example

can’t think of a tweet to announce our black friday sale, can you guys like/rt this so it gets lots of attention and I don’t get fired

— Gymshark (@Gymshark) November 5, 2020

“Sale announcements can be boring and tbh very the same”

–  official Gymshark quote… kind of.  

And, as a company that is built on community they felt it would only be right, to leave this one to the community hands. 

Now all jokes aside, they won’t be using the winning entries as an official ad for their sale but they will be rewarding you with a great prize! 

THE BRIEF 

The brief is pretty open, mainly because they don’t want to limit your creativity. Here are the things you need to know: 

• We’re having a summer sale

• Official name “The Gymshark Sale”

• Sale will be running from 7th to 11th June.

• We like to be disruptive & do things differently

“It's the one you've been waiting for. The Gymshark Sale returns with up to 50% off (wow, that's a lot!) selected lines starting 7th June. Get browsing, set those alarms, be ready. You do not want to miss this.”

• Is your ad a tiktok video? 

• Is a snappy tweet that just gets attention?

• Is it a poem? 

• Is it an album cover?

• Is it an OOH ad?

Whatever it is, as long as it gets people talking Gymshark want to see it!!

THE FINER DETAILS

Just make sure you tweet to @OneMinuteBriefs and @Gymshark with the hashtag #TheGymsharkSale

PRIZES:

1st Place - £1000 cash 

2nd & 3rd - £500 Gymshark vouchers 

twitter.com/gymshark

uk.gymshark.com

instagram.com/gymshark

facebook.com/Gymshark

tiktok.com/@gymshark

youtube.com/user/GymSharkTV

Gymshark T&C’s apply & can be viewed here.

One Minute Brief of the Day: Take the Adobe Inspiration Generator for a spin and then create posters based on the three words it gives to you!! #BeatTheBlank

We’re excited to bring you the second of our collab briefs with Adobe today and today you’ve got even more creative freedom as the Adobe Inspiration Generator will provide all sorts of combinations and we’re looking forward to how you interpret them in typical OMBLE instinctive style!

Creativity thrives on inspiration.​ But following a year of lockdown, many creatives have hit a wall.​ The blank page of a new project has become increasingly daunting.​ Feeling creative again and beating the creative block often isn’t something you can fix on your own. So what’s out there to help?​

That’s where Adobe’s Inspiration Generator comes in – a Rubik’s Cube-like microsite which automatically creates a three-word brief to set a fast challenge. Perfect for One Minute Briefs!!

There are no set rules for how you choose to respond to the Generator but certainly don’t forget to check out Adobe Stock before you get stuck in with Photoshop!

One Minute Brief of the Day:

You’ve done posters for ‘Dreamy - Alien - Billboard’…

Now we want you to #BeatTheBlank by taking the Adobe Inspiration Generator for a spin yourself.

• Chic cowgirl t-shirt?

• Enigmatic biker album?

• Psychic robot billboard?

See what you end up creating!

We’re excited to see what everyone comes up with today!!

Tweet your entries to @OneMinuteBriefs and @AdobeUK with the hashtag #BeatTheBlank & link to https://adobe.ly/33QJAl6

Feel free to tag in @AdobeFrance and @AdobeDACH if you can! And, don’t forget to include the 3 words you got in the tweet!!

Remember to add your twitter handle in the corner of your submissions.

For the chance to win prizes you must enter on Twitter…but feel free to share on Instagram, Linkedin and Facebook too.

Prizes:

• 1st place - £200 cash

• 2nd place - £100 cash

LINKS:
Inspiration Generator: https://adobe.ly/33QJAl6

Twitter

Adobe UK

Adobe France

Adobe Germany

Facebook

Adobe UK

Adobe France 

Adobe Germany

You can use any of the logos within your entries and see below for some creative inspiration!

Be as creative as you like today!!

One Minute Brief of the Day: Create posters aimed at 18-24 year olds in the North West to encourage them to take their rubbish home when visiting the beach this summer. #LoveMyBeach

One Minute Brief of the Day:

Create posters aimed at 18-24 year olds in the North West to encourage them to take their rubbish home when visiting the beach this summer.

Please tweet your submissions to @OneMinuteBriefs and @LOVEmyBEACH_NW with the hashtag #LoveMyBeach

Prizes:

WINNER: £300 cash

RUNNER-UP: £100 cash

Who we are:

LOVEmyBEACH is an environmental campaign delivered by Keep Britain Tidy in the North West aimed at encouraging people to care for their beaches, oceans and wildlife. We run campaigns on everything from coastal pollution to sustainable lifestyles. We work with communities, volunteers, schools, local authorities and other partners to make our beaches clean and safe for everyone to enjoy and to help protect our oceans and wildlife.

What are we trying to do

Last year, as a result of the pandemic, we saw a huge influx of visitors coming to the beaches in the North West. Unfortunately, this also meant a huge influx of litter! This not only means the beach is left full of rubbish, but it can end up out at sea, harming wildlife and the environment. 

LOVEmyBEACH wants to encourage people to come and make the most of the coast, but asks that visitors treat this beautiful natural resource with respect and care. We ask that people take their rubbish home with them or dispose of it in a bin. We are keen to ensure that people don’t leave their litter on the beach or next to already full bins as this is technically littering and it can still end up scattered across the beach.

Targeted at who?

Keep Britain Tidy research has shown that the age group most likely to leave litter on the beach is 18-24 year olds. We believe this demographic visits the beach with a view to staying for an extended period, eating and drinking. This results in lots of rubbish including drinks bottles, cans, food packaging, disposable BBQs and cigarette butts being left behind. We would like to engage this demographic in a way that raises awareness of the harm their litter can cause to the coastal environment, other visitors and wildlife. We want them to enjoy the coast and time with their friends, but also empower them with the positive message that that they can be a force for good and play a key role in protecting the beach and ocean environment they enjoy through the simple action of binning their rubbish or taking it home.

Links: www.lovemybeach.org

Twitter: @LOVEmyBEACH_NW

Facebook: @lovemybeachnw

T&Cs here.

One Minute Brief of the Day: Create posters to celebrate the welcome, gradual & safe return of media and creative agencies to their offices using #WelcomeBackAds with @adyoulike

Today we’ve got a fun creative brief as we start to welcome back media & creative agencies back to the ad world as restrictions ease and we gradually and safely return to the workplace.

Remember to tweet your entries to @OneMinuteBriefs and @AdYouLike with the hashtag #WelcomeBackAds

Feel free to tag in any agencies that are included within your entries too!

And, remember your Twitter handle in the corner of your posters!

Prizes:

WINNER: £300 cash!!

2ND PLACE: £200 cash!!

3RD PLACE: £100 cash!!

More info below…

Today’s One Minute Brief of the Day:

Welcome Back AdWorld with ADYOULIKE

Advertise the welcome & safe return of media and creative agencies to the ad world using #WelcomeBackAds with @adyoulike

The Campaign:

Create posters to celebrate the welcome, gradual & safe return of agencies to their offices.

To celebrate the media and advertising industry’s return to major cities after a year of lockdowns, we are partnering with ADYOULIKE to create a fun campaign celebrating their return – what it means for the industry, creativity and socialising – as well as what it means for a return to business-as-usual for the creative hubs of London and beyond!!!

ADYOULIKE is a global advertising platform that combines native, video, and social ad formats to help marketers reach hundreds of millions of consumers worldwide while generating new revenue streams for digital media publishers.

https://www.adyoulike.com/

https://twitter.com/Adyoulike

One Minute Brief of the Day: Create billboard posters to reimagine and redesign your favourite advertising campaigns using the #DiversityType for #WorldDiversityDay

One Minute Brief of the Day:

Show brands how diversity can be expressed!

Reimagine and redesign your favourite advertising campaigns through a more diverse lens, incorporate the Diversity Typeface and encourage those brands to do the same by tagging them!

We want to see how all the biggest brands can use the Diversity Type and help champion the importance of diversity through advertising.

You can download the typeface to use in your submissions here.

Please tweet your entries to @OneMinuteBriefs and @WeAreDistillery with the hashtags #DiversityType & #WorldDiversityDay

Please also include the link diversitytype.com

Don’t forget to include your twitter handle in the corner of your submissions.

Prizes:

5 winners and will receive £50 each to give to the charity or organisation of their choice from the following…

• Project - Disasters Emergency Committee

• UN Women

• The Diversity Trust

Let’s get this trending!

About the project:

Distillery have today announced the launch of its Diversity Type in time for World Diversity Day 2021. This unique initiative has created a brand-new downloadable typeface to celebrate diversity and inclusion while encouraging brands, agencies and communities around the world to engage in the important conversation around diversity.

'Diversity', is an innovative approach to an otherwise standard set of options for users to choose from when selecting a font. The typeface aims to address the lack of diversity within the creative industries and act as the official typeface of diversity. Historically, typeface fonts have been homogenous in their design, often leaving the characters with no differentiating features.  By using the Diversity Type, it allows users to select the characters that feel right for them, meaning that no two uses of the font will be the same; allowing people to have the opportunity to express their individuality and prioritise personal choice, while remaining part of something bigger.

To create the typeface, distillery called upon designers from every part of the world and sourced creators from underrepresented networks to help design each unique letter. 308 creatives across 54 countries were involved in the project. The final typeface product that is now available for use by businesses and individuals brings together 42 characters from the English alphabet that are inspired by individual stories and reflects a larger narrative to embrace our shared experience.

“distillery has embarked on this project to further the conversation and importance of diversity and inclusion within the creative industry. Diversity isn’t something to be solved; it’s an ongoing journey that will be forever changing, and the industry needs to recognise this. We hope that by creating awareness around this initiative, we will encourage others to think about how we can positively promote diversity and cultural intelligence, and act on improving their knowledge and understanding of diversity in all walks of life,”

Steve Wheen, founder, distillery.

“This is a shared responsibility. We have to repair these cultural nuances –  it’s a constant thing that we have to do – and I think communicating with everybody is the best way for us to make a proper impact”

Rich Miles, CEO of Diversity Standards Collective.

distillery are calling upon brands, businesses, and individuals to adopt the Diversity Type and use it in their official communications to further the conversation and celebration of authenticity.

diversitytype.com

Of course… we had to change our own OMB and BOC logos which you will find on our Twitter channels.

We can’t wait to see all the creative uses of the font today!!

One Minute Brief of the Day: Take the Adobe Inspiration Generator for a spin and then create posters based on the three words it gives to you!! #BeatTheBlank

We’re excited to bring you the second of our collab briefs with Adobe today and today you’ve got even more creative freedom as the Adobe Inspiration Generator will provide all sorts of combinations and we’re looking forward to how you interpret them in typical OMBLE instinctive style!

Creativity thrives on inspiration.​ But following a year of lockdown, many creatives have hit a wall.​ The blank page of a new project has become increasingly daunting.​ Feeling creative again and beating the creative block often isn’t something you can fix on your own. So what’s out there to help?​

That’s where Adobe’s Inspiration Generator comes in – a Rubik’s Cube-like microsite which automatically creates a three-word brief to set a fast challenge. Perfect for One Minute Briefs!!

There are no set rules for how you choose to respond to the Generator but certainly don’t forget to check out Adobe Stock before you get stuck in with Photoshop!

One Minute Brief of the Day:

You’ve done posters for ‘Dreamy - Alien - Billboard’…

Now we want you to #BeatTheBlank by taking the Adobe Inspiration Generator for a spin yourself.

• Chic cowgirl t-shirt?

• Enigmatic biker album?

• Psychic robot billboard?

See what you end up creating!

We’re excited to see what everyone comes up with today!!

Tweet your entries to @OneMinuteBriefs and @AdobeUK with the hashtag #BeatTheBlank & link to https://adobe.ly/33QJAl6

Feel free to tag in @AdobeFrance and @AdobeDACH if you can!

Remember to add your twitter handle in the corner of your submissions.

For the chance to win prizes you must enter on Twitter…but feel free to share on Instagram, Linkedin and Facebook too.

Prizes:

• 1st place - £200 cash

• 2nd place - £100 cash

LINKS:
Inspiration Generator: https://adobe.ly/33QJAl6

Twitter

Adobe UK

Adobe France

Adobe Germany

Facebook

Adobe UK

Adobe France 

Adobe Germany

You can use any of the logos within your entries and see below for some creative inspiration!

Be as creative as you like today!!

One Minute Brief of the Day: Create posters to celebrate the return of #ICEE slush as UK cinemas reopen after lockdown. #ExperienceTheExperience

One Minute Brief of the Day: 

Hey y’all!

Your mission, should you choose to accept it, is to create posters to celebrate the return of #ICEE slush as UK cinemas reopen after lockdown.

As of 17 May, ICEE will be back chilling in some of the UK’s biggest cinema chains. We’re calling on OMBLES to help us spread the word that ICEE is back, by celebrating the return of the ultimate film watching experience (cinema!), combined with the ultimate drinking experience (ICEE!)… that’s double the experience!

Y’all remember to tweet entries to @OneMinuteBriefs with the hashtags #ICEE and #ExperienceTheExperience

You can also share via posts and stories on Instagram to @ICEE_UK and @OneMinuteBriefs

Prizes: 

• £300 Cash Prize!!

• £50 cinema voucher to experience the experience of the big screen and ICEE!!

ICEE is the Swizzle Fizzle Freshy Freeze drink sent across the pond to blow the UK's mind! Born in the USA, ICEE is the world’s #1 frozen drink and is on a mission to make your cinema experience more intense! Frozen, full of flavour and with a unique fizzy zing, there’s literally no other slush like ICEE. Flavours include Raspberry, Cherry, Vimto and Strawberry.

Instagram: ICEE_UK

Check out the ICEE cinema advert here:

One Minute Brief of the Day: Create posters to celebrate that travel's finally back and it's time to Travel Together with Contiki. #ContikiTravelTogether

We are excited to be collaborating with OMB today to put the call out for everyone to get their gang back together for some post pandemic travel. Travel’s finally back and it’s time to Travel Together. Travel Contiki. 

Tweet your entries to @OneMinuteBriefs @Contiki with the hashtag #ContikiTravelTogether

Prizes: 

1st prize £400 cash + travel voucher

2nd prize £200 cash

3rd prize £50 cash + Sustainable travel merch bundle

Blurb: 

Travel’s back. It’s finally time to hit the road with mates once again. And no one makes it easier than Contiki. You, your mates, and other amazing 18 - 35 year old travellers from all around the world. We want everyone to get their crew back together, & hit the road. We need to reach out to those heroes that every friendship group has - you know, the one who picks the dates & the destination. And gets everyone else on board. Travel’s finally coming back & now’s the time to lock it in for when summer’s here. 

About us:

Contiki’s epic trips take you everywhere from Surfing in Devon to Greek Island Hopping to Safaris in Kenya. We bring together travellers from all corners of the globe to discover new cultures and a little part of themselves along the way. Across 350+ global trips we sort out the stressful stuff like transport and accommodation, leaving you with unforgettable travel experiences you wouldn’t be able to book on your own. Throughout your trip our expert Trip Managers and Local Guides use their local insights to help you discover an authentic side to the places you visit.

Useful Links 

Web https://www.contiki.com/uk/en/about/we-are-contiki 

Social

https://www.instagram.com/contiki/

https://twitter.com/contiki

https://www.youtube.com/user/contiki 

https://www.tiktok.com/@contikitravel 

One Minute Brief of the Day: Create posters for the @metoffice & @COP26 to show people that the science is clear - climate change is happening and already having visible effects on the world.

One Minute Brief of the Day:

Create posters for the @metoffice & @COP26 to show people that the science is clear - climate change is happening and already having visible effects on the world & help decision makers be better informed to mitigate & adapt ahead of the #ClimateScienceConference

#MetOfficeCOP26 #TogetherForOurPlanet #GetClimateReady

BRIEF:

Create posters for the Met Office to show people that the science is clear - climate change is happening and already having visible effects on the world.  

Do it in a visually exciting way while making it unique to the Met Office… and have fun!

Tweet your submissions to @OneMinuteBriefs, @metoffice and @COP26 with the hashtag #ClimateScienceConference

If you can, please also use the hashtags #TogetherForOurPlanet #MetOfficeCOP26 #GetClimateReady

PRIZES:

Winner receives a £200 CASH PRIZE

ENTRIES COULD ALSO BE FEATURED ON THE MET OFFICE SOCIAL CHANNELS & HAVE THE CHANCE TO BE BROUGHT TO LIFE IN THE FUTURE AS PART OF COP26!!!

CONTEXT:

Effects of climate change

Climate change is already having visible effects on the world. The earth is warming, rainfall patterns are changing, and sea levels are rising. These changes can increase the risk of heatwaves, floods, droughts, and fires.

A changing climate impacts crop growth and human health, while many people may need to leave their homes. It places certain species at an increased risk of extinction. The effects of climate change are real, and they are already happening.

Changes to the climate:

Warmer land, air and oceans

Since 1850, the global average surface temperature has increased by more than 1°C. The last five years (2016-2020) were the top five warmest since the pre-industrial period. 

All of the UK’s ten warmest years on record have occurred since 2002.

Oceans also absorb around 25% of the carbon dioxide that humans release into the air. The oceans then become less alkaline, a process called 'ocean acidification'. Ocean acidification is bad because it can have negative effects on marine organisms, like coral and plankton, which are an important part of the food chain.

Melting ice

The ice in the Arctic is melting fast. It is already 65% thinner than it was in 1975, and if we do not reduce emissions soon, we could see ice-free summers in the Arctic by the middle of this century. 

Glaciers are melting and have lost mass for 39 years in a row. This contributes to sea level rise and affects important ocean currents, like the Gulf Stream.

Arctic sea ice extent is declining by almost 12% per decade on average – equating to 87,000km2 (or an area greater than Scotland) per year.

Rising sea levels

Oceans absorb 90% of the extra heat generated by human influence. However, when water heats up, it expands to take up more volume. So, when oceans heat up, they expand too, causing the sea level to rise. We also have extra water flowing into the ocean from melting ice sheets and glaciers. Between 1902 and 2020, the global average sea level has risen by more than 20 centimetres.

Some parts of the planet, such as the north and south pole, warm more quickly than other places. At the poles, glaciers and ice sheets reflect energy from the sun into space. So, when there is less ice, less energy from the sun is reflected away. The area then heats even more quickly, causing even more ice to melt. 

Mean sea level around the UK has risen by about 17 cm since the start of the 20th century.

More extreme weather

As the planet warms, heatwaves become more likely. Over the past few years, heatwaves have been the deadliest global weather hazard.

Warmer air can hold more water, so rainfall is increasing on average across the world. In some places, rainfall is becoming more intense as well. However, some areas receive less rain because of changes in wind patterns.

5 of the 10 wettest years in the UK (since 1862) have taken place in the 21st century.

Disruptive rainfall from the 2015 winter UK storms was made at least 40% more likely due to climate change.

Heatwaves like that of summer 2018 are now 30 times more likely to happen due to climate change.

UK snow events have declined since the 1960s.

More info here: 

What is climate change?
https://www.metoffice.gov.uk/weather/climate-change/what-is-climate-change

Effects of climate change:
https://www.metoffice.gov.uk/weather/climate-change/effects-of-climate-change

Science behind climate change:
https://www.metoffice.gov.uk/weather/climate/science/the-science-behind-climate-change

DO’s

• Use the Met Office colour palette and logo;

• Keep it simple and impactful;
  
  

DONT’s…

• No referencing of political policies;

• Reference catastrophic weather events

• Do not mock up any National Severe Weather Warning content using the Met Office logo
  
  

WINNING CRITERIA

• Best posters will be unique and show that climate change is happening and that the science is clear. The best posters will clearly position us as weather and climate experts.

Social Links:

Facebook

https://www.facebook.com/metoffice/

TikTok

https://www.tiktok.com/@metoffice

Twitter

https://twitter.com/metoffice

Instagram

https://www.instagram.com/metoffice/

YouTube

https://www.youtube.com/metoffice

Snapchat
metoffice

Feel free to use Met Office logo in your entries. Note that the preferred positioning of this on graphics is in the top left.

Brand colour codes can be found below.

One Minute Brief of the Day: Create posters that promote our 'Arnold the Dinosaur' plushie to adults as an anxiety support buddy. #SugarAndSloth #MentalHealthAwarenessWeek

One Minute Brief of the Day:

Create posters that promote our ‘Arnold the Dinosaur’ plushie to adults as an anxiety support buddy. #SugarAndSloth

Be as creative as you want and enter as many times as you like!!

Just make sure you tweet to @OneMinuteBriefs and @sugarandsloth with the hashtags #sugarandsloth and #MentalHealthAwarenessWeek

Don’t forget to include your twitter handle in the corner of your submissions.

Tweet your entries to @OneMinuteBriefs and @sugarandsloth with the hashtag #SugarAndSloth

Prizes:

1st place: £200 cash and a 3-month subscription to our Tiny Party Club subscription box, and your very own Arnold plushie.

2nd place: Your very own Arnold plushie.

3rd place: Your very own Arnold plushie.

About:

At Sugar & Sloth we create cute & colourful characters to help those with anxiety & depression. We spread sunshine through our subscription box, motivational goodies and inclusive community.

And, next month we will be releasing our very first character plushie - Arnold the Emotional Support Dinosaur!

Arnold is our Passive-Aggressive Dinosaur character.

His social anxiety can often be mistaken for rudeness or disinterest, but deep down he's a cuddly, loving dinosaur who just wants to be understood - give him a hug and you'll see.

He is at his happiest snuggled in his blank burrito, which a good book and a plate of warm cookies.

A plushie is a soft toy, Arnold is 22cm long and filled with super soft stuffing, he is small enough to be travel size but still big enough to cuddle. We often think of plushies as just for children, by launching our Sugar & Sloth plushie range we want to combat the stigma of adults owning plushes, allowing them to enjoy the mental health benefits soft toys can bring.

Plushies are very powerful tools, bringing a sense of security and reduces negative feelings, such as loneliness and anxiety. We all know pets can make us happier, and studies have shown soft toys can have the same effect. Plushies like Arnold can become powerful grounding tools to reduce anxiety levels.

Links:

https://www.facebook.com/sugarandsloth

https://twitter.com/sugarandsloth

https://www.sugarandsloth.co.uk

One Minute Brief of the Day: Create posters that highlight the infinite recyclability of drink cans and inspire people to do the right thing with their empties. #EveryCanCounts

One Minute Brief of the Day:

Create posters that highlight the infinite recyclability of drink cans and inspire people to do the right thing with their empties. #EveryCanCounts

Help us spread the word about the importance of recycling drink cans so we can encourage more people to make their empty cans count.

Tweet your entries to @OneMinuteBriefs and @EveryCanCounts with the hashtag #EveryCanCounts

Prizes:

1st place: £250 cash!!

2nd place: £150 cash!!

3rd place: £100 cash!!

 You may wish to incorporate elements of the following can recycling facts into your designs:

• Your empty drink cans are endlessly recyclable. They can be recycled an infinite number of times with no loss of material quality.

• Cans are recycled, filled and back on a shop shelf as brand new cans in just 60 days.

• Every drink can you recycle reduces the carbon footprint of the next one made. This is because making a can from recycled aluminium uses 95% less energy and produces 95% less greenhouse gas emissions than making a can from virgin materials.

Find out more about drink can recycling on our website: www.everycancounts.co.uk

Social links are:

https://www.facebook.com/everycancountsuk

https://twitter.com/everycancounts

https://www.instagram.com/everycancountsuk/

Font available to download here.

T&Cs here.

One Minute Brief of the Day: Create posters to promote the new ‘breathe’ #SummerSlippers from @mahabis

We’re very excited for the second of our collaborative briefs with the brilliant mahabis!! And, after a rainy bank holiday, we’re ready to bring in the summer with today’s brief… OMBLE style!!!

One Minute Brief of the Day:

Create posters to promote the new ‘breathe’ #SummerSlippers from @mahabis

breathable. lightweight. comfortable

Tweet your entries to @OneMinuteBriefs and @mahabis with the hashtag #SummerSlippers

Prizes:

WINNER:

£100 cash prize + Pair of mahabis ‘breathe’ summer slippers (RRP £79)

3 x Runners-Up

Each win a pair of mahabis ‘breathe’ summer slippers (RRP £79)

mahabis breathe

slippers have become an essential as many of us have been spending more time at home over the last year.

we developed a super lightweight and breathable shoe that can be worn in summer months to give you the support you need and the comfort of a slipper.

the trainer / sneaker like EVA and Cornflour sole means you can take them anywhere just like the rest of the mahabis range.

the mahabis breathe is so light that you barely know you are wearing them.

machine washable.

materials matter

The new mahabis breathe use a groundbreaking 100% natural upper knitted from super-soft natural Tencel™ cellulosic fibres.

The footbed is made using sustainably sourced cork,

The neoprene heel cradle keeps the mahabis breathe in place. The slipper that stays on.

Find out more here: mahabis.com/products/breathe-slippers and feel free to use the images on the link or below on your entries.

You can also find some imagery via our Insta.

Links:

https://www.facebook.com/mahabis

https://twitter.com/mahabis

https://www.instagram.com/mahabis

https://mahabis.com/

About mahabis:

we’re mahabis. footwear for time well spent

the thing that gets us out of bed in the morning? our mission to help the world spend its time well.

it’s a big mission, but it’s one we believe in.

because we believe that time well spent leads to a life well lived.

our story

our founders noticed that people were only allowing themselves time for enjoyment after their to-do lists were completed.

so they set out to create a product that helped people realise that doing very little can also be time well spent.

why footwear?

they’re the things that carry us through life.

mahabis took the world’s most comfortable shoe – the slipper – and ripped up the rulebook to create something functional. something beautiful. something that enhances every minute of whatever you're doing.

designed for comfort

life’s complex. our designs aren’t.

we like to keep things minimal, so you can get on with enjoying your time without distractions.

our london-based design team have created some pretty special features you won’t find on your regular run-of-the-mill slippers.

like our neoprene heel cradle which gently holds your foot in place as you walk. especially on stairs, slippers’ nemesis.

and our hybrid soles, which make it simple for you to pop out whenever you like, without the admin of changing your shoes. because we’ve all got better things to do.

we do things properly

all of our major suppliers are sedex audited and in compliance with the ethical trade initiative. this means the people making mahabis are treated well, paid a fair wage, and provided with a safe working environment.

we put mahabis through their paces.

we work with satra, a leading independent research and testing footwear organisation, to ensure our footwear meets the highest durability, abrasion and sizing standards.

part of this process is putting mahabis through their paces. over a million in fact. and they more than stand up to the task.

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One Minute Brief of the Day: Create posters to highlight the urgent need for proper investment in public parks and encourage all MPs to facilitate this. #PassionateAboutParks

One Minute Brief of the Day: 

Create posters to highlight the urgent need for proper investment in public parks and encourage all MPs to facilitate this. #PassionateAboutParks

Tweet your submissions to @OneMinuteBriefs & @parks_forum with the hashtag #PassionateAboutParks

Remember to add your twitter handle in the corner of your entries. You may even want to tag in @10DowningStreet too!!

PRIZE:

• £200 cash for today’s winner!!

Who are we?

Essentially a large group of professionals from the parks sector have come together to form the Parks Management Association. At present the representatives are voluntary – no paid staff, just a network of likeminded individuals - passionate about parks and their value!

What are we trying to do? 

We have identified the need for a well co-ordinated campaign that highlights the urgent requirement for proper investment in public parks, and the fact that central Government funding is the only practical way to achieve this.

A key aim should be to address the inequality of access to parks - both in quantity and quality between neighbourhoods, as  this disproportionately affects people who live in the most deprived communities.

The public are mostly unaware of the declining standards of their parks, as deterioration has been gradual and often goes unnoticed. People also aren’t fully aware of how good their parks could be with proper funding and of the resulting benefits to them and their community.
In a nutshell - The UK is still living off the glory days of the parks revolution of the Victorian era… but the reality is that the UK is now in urgent need of a 21st Century parks reinvestment programme.

Targeted at who?

We would like all MPs to take action by recognising this issue and form plans in parliament to address it. We would also like to raise awareness to the public that the current picture in parks isn’t all rosy.  What is widely accepted in the sector is that the ‘plight’ of parks has been known by successive governments for a long time and nothing has been done about it (see Government Response to the Communities and Local Government Select Committee Report: The Future of Public Parks)

Some of the key evidence on funding requirements:

• Friends of the Earth – ‘England’s Green Space Gap’ – Recommends: “£2 billion per year for the next 5 years, together with an additional and ongoing £2 billion on annual maintenance and community engagement”

• National Trust - Levelling Up and Building Back Better Through Urban Green Infrastructure – Suggests: “£5.5billion capital investment (over 5 years) would deliver £200billion in physical health and wellbeing benefits”

• Parks Alliance (part of the Landscape Institute) - Making Parks Count – the Case for Parks - States: “parks in England deliver over £6.6 billion of health, climate change and environmental benefits each year including £2.2 billion in avoided health costs alone and are worth £140 per year to each urban resident. For every £1 spent on parks in England an estimated £7 in additional value for health and wellbeing and the environment is generated.”

• Fields in Trust – Revaluing Parks and Green Spaces – Found that: “frequent personal use of parks and green spaces is worth over £30 billion a year to the UK population. That value translates into estimated savings for the NHS of at least £100 million a year from fewer GP visits”

• The Charter for Parks - https://parkscharter.org.uk/ - Calls for action: “by all politicians, and in particular the Prime Minister, the First Ministers of Scotland and Wales, and the First Minister and deputy First Minister of Northern Ireland, to adopt the six points of the Parks Charter.”

• All-Party Parliamentary Group on Parks and Green Spaces APPG - “Through bringing together key stakeholders from local authorities to Parliamentarians, the group addresses the most urgent issues affecting our green spaces, including but not limited to funding”

Links:

www.parksmanagementforum.co.uk

Twitter: @parks_forum

LinkedIn: The Parks Management Forum

One Minute Brief of the Day: Plant entertaining or experimental design faults into the @MiniClip MiniFootball posters in the most creative way possible. #FaultThis

Today we’ve got a really fun brief with great prizes up for grabs!! We’re teaming up with Miniclip to promote one of their amazing games and help spread the word to our creative community that they are on the lookout for brilliant designers to work on lots of exciting new online games.

One Minute Brief of the Day:

Plant entertaining or experimental design faults into our MiniFootball posters in the most creative way possible.

How to enter:

Please tweet your entries to @OneMinuteBriefs and @Miniclip with the hashtag #FaultThis

Remember to include your Twitter handle in the corner of your entries.

Here’s an example from our team…

[INSERT EXAMPLE ASSET]

Interpret this in any way that feels right to you - we want to bring as many people together as possible and celebrate your individuality. 

Show off your niche skills and produce a tricky-to-spot fault, or experiment with it by planting weird and wonderful faults into the MiniFootball posters.

We’re excited to see the OMBLES approach this in their instinctive creative ways to help Miniclip find top designers with sharp technical skills to join their team. 

Join them and develop mega marketing art that will grow their 2 billion downloads even further.

Posters, sketches, headlines, designs, animations, GIFS and more are all welcome to help own the moment!

Miniclip: Unleash the gamer in everyone. 

Key considerations:

Submissions should be recognisable as Miniclip.

Must be able to evoke the connection without license infringement. 

Find out more about the game here: miniclip.com/games/mini-football

About Miniclip:

Miniclip’s purpose is to unleash the gamer in everyone.

They’re pushing boundaries in the gaming industry and building games that people want to play, to the power of 250 million players every month.

It’s Miniclip’s incredible people that have driven the company to scale and stay ahead of the curve. They welcome new ideas which challenge preconceptions and enable them to continue to grow together.

The creative team behind Miniclip thrives on challenging, satisfying work and the opportunities to grow and develop together. It’s their drive to bring out the best in each other and commitment to continuous improvement that makes them want to stay, and propels Miniclip’s growth as a business.

Now they’re calling more talented marketing and game artists with a playful, curious mindset, and unique creative flair to join the fun and be curious with them.

Of course, one of the most important skills for a Miniclip designer is their eye for detail - spotting every opportunity for improvement and fixing any faults or glitches in a creative way. Identifying a fault can often lead us to something better.

Take us further:

We’ve come a long way since 2001. Now it’s your turn to take us further. Miniclip is driven to create the best and most fun games for our millions of players all around the world. If you’d like to be a part of Miniclip’s bright future, we’d love to hear from you.

Find out more and get in touch at https://miniclip.com/

One Minute Brief of the Day: Create posters to encourage people to roll up their sleeves & fundraise for Vaccinaid.org to play their part in the biggest vaccine drive in history

In the UK, the pandemic hit us hard. But we’ve come back punching. And with vaccines rolling out, we’re beginning to win the fight against COVID-19.

But we can’t stop there. Now the rest of the world needs our help. And fast. 

And we want the OMBLES to help us spread that important message in typical OMBLE-style speed!

One Minute Brief of the Day:

Create posters to encourage people to roll up their sleeves and play their part in the biggest vaccine drive in history and encourage fundraising for Vaccinaid.org.

Tweet your entries to @OneMinuteBriefs and @CrowdfunderUK with the hashtag #GiveTheWorldAShot & link to www.vaccinaid.org

Make sure your submissions are impactful and fit with the positivity of this campaign!

Prizes:

£300 cash prize to the winning poster.

£200 cash prize to the runner-up poster.

Additionally, we are awarding an extra £500 cash prize to the OMBLE that creates their own fundraiser page and raises the most money for Unicef by the 12th May.

Start your Fundraiser here.

Tweet us your page once you’ve created one and we will SHARE!!

About:

UNICEF is ensuring no one is left behind in the race to vaccinate against COVID-19. Because we'll only be safe when we're all safe. This is the biggest health and logistics project in history – and you can help.

Vaccinaid.org and the #GiveTheWorldAShot is a joint campaign by Unicef and Crowdfunder UK to help fund the global COVAX initiative. The challenge is immense, we need to vaccinate 2bn people. But it’s possible. 

We need you to inspire people to roll up their sleeves and play their part in the biggest vaccine drive in history and encourage fundraising for Vaccinaid.org.

We want you to identify a group of fundraisers and create a motivating, inspiring idea that will engage them and encourage as many as possible to participate or donate.

In line with our call to action of #GiveTheWorldAShot we want your ideas to challenge people to  ‘Give it A Shot’.

Find out more at: Vaccinaid.org

Judges:

Simon Deverell - Founder & Creative Director at Crowdfunder

Andy Medd - Founding Partner at Mother  

Nick Entwistle - Founder & Creative Director at the Bank of Creativity

https://twitter.com/crowdfunderuk

#GiveTheWorldAShot

www.vaccinaid.org

One Minute Brief of the Day: Create posters to help get @ZedTrafficker a well-deserved job in the creative industry!! #GetZedAJob

Today’s brief is dedicated to one of our most prolific and supportive OMBLES.

Ze Anwar won a Special Achievement Award at our last annual event and has previously won OMBLE of the Year awards, as voted for by our followers. This is all the more remarkable when you consider that Zed doesn’t even work in the industry. He has been working on the frontline to ensure that PPE equipment is delivered to hospital staff to keep everyone safe.

Zed is also on the OMBoard, with a focus on diversity and inclusion. Having faced a lot of barriers in the industry, it’s important as a community that we support Zed and break through those barriers to get him a role in the industry that he so rightly deserves.

I have been a part of OMB for 5yrs, I started as a lost soul after a suicide attempt. I found OMB helped me to slowly bloom to what I am now! I learnt from other ombles, I helped other ombles and today i have an amazing portfolio & friends thanks to OMB https://t.co/svJEK6pda6 https://t.co/r2i7koP0EM

— Z€D (@ZedTrafficker) April 26, 2021

Despite having an exceptional portfolio of ideas and being responsible for the concepts for hugely viral campaigns for Isabella and WWF, Zed has found opportunities limited… and the door shut.

So how will the OMBLES help open that door? Let’s make some noise and show the industry what they are missing. Let’s #GetZedAJob

Please tweet your entries to @OneMinuteBriefs, @ZedTrafficker with the hashtag #GetZedAJob

Remembering to put your twitter handle in the corner of your submissions.

Feel free to tag in relevant people and agencies to help make this happen.

Prize: Copy of OMBook4.

Check out some of Zed’s work at: zedtrafficker.com

See some of Zed’s brilliant OMB entries here too: twitter.com/ZedTrafficker

Zed’s idea for the Isabella Neuroblastoma film led to a film that had tens of millions of views and raised a massive amount of money in the process. Sadly, Isabella passed away but she was an inspiration to us all as a community and the money raised went to charity as she left an amazing legacy that has seen the hospice she visited saved from closure.

Zed’s idea for the WWF saw the removal of nature from brands/teams we know and love. The beautiful simplicity has seen a campaign one month ago to get brands involved and saw media reach of HALF A BILLION! This is potentially the start of a movement that can grow year on year. And that is the power of an instinctive idea like this.

Want ideas like this? Or know someone who would?

Let’s #GetZedAJob

zedtrafficker.com

One Minute Brief of the Day: Create posters to help #RestoreOurEarth through #SeedsOfHope and take action to restore nature, plant trees and protect our planet with @Ecologi_hq for #EarthDay

To celebrate #EarthDay Ecologi is joining forces with One Minute Briefs to promote creative ways of Restoring Our Earth through Seeds of Hope … 1 minute at a time.

We want YOU - creatives, designers, illustrators and quick thinkers - to help #RestoreOurPlanet through #SeedsOfHope. No matter how big or small we can all help. From planting trees and protecting biodiversity and nature, to rewilding patches of your garden or growing flowers on your balcony for bees, each small contribution is a positive action.

Create a poster, a design, illustration, sketch, scribble or whatever else you can think of to share your own thoughts on the issue. As part of this, we’d love to see and hear about your own small changes that you’ve made to make a difference to the world and to combat climate change.

One Minute Brief of the Day:

Create posters to help #RestoreOurEarth through #SeedsOfHope.

It’s time to come together and take collective action to restore nature, plant trees and protect our planet with @Ecologi_hq for #EarthDay

For every submission, Ecologi will plant 10 trees. 

Tweet your entries to @OneMinuteBriefs and @Ecologi_Hq with the hashtags #RestoreOurEarth #SeedsOfHope & #EarthDay 

Prizes:

• £100 cash prize

• 12 months free Climate Positive account with Ecologi

• 1,000 trees planted in your new forest.

About the campaign:

“Together, we can change the world.”

Ecologi believes that individuals have the power to save the world, and that together we can make real change to our planet and maintain a sustainable climate. 

We’re looking to inspire and empower people this #EarthDay by showcasing and celebrating all efforts to restore and protect nature, no matter how big or small. You, your friends, and family have the ability to make lasting change and have the power to #RestoreOurEarth through #SeedsOfHope, remember no contribution is too small.

More information on Ecologi and collective action can be found here:

https://ecologi.com

https://ecologi.com/collective-action

About Ecologi

Previously known as Offset Earth, Ecologi are a social enterprise who run a subscription service to help restore nature and our planet. 🌱🌍

Our mission is to remove 50% of CO2 emissions by 2040 and responsibly plant billions of trees every year. Through our subscription service you will fund the best certified climate solutions to offset your carbon footprint, while also growing your own forest, planting 12 trees a month (or more depending on which plan you choose), all for a few pounds each month. We have subscriptions available for individuals, families and businesses.

This impact adds up. A little contribution from a lot of people creates real tangible climate action, with our current subscribers we're planting 1 million trees every 10 days!

Join us in restoring our planet 🌿

Website link: https://ecologi.com/
Instagram: https://www.instagram.com/ecologi_hq/
Twitter: https://twitter.com/Ecologi_hq
Facebook:https://www.facebook.com/EcologiHQ
LinkedIn: https://www.linkedin.com/company/ecologihq

One Minute Brief of the Day: Create posters to raise awareness of the cyber security risks that lurk when we work remotely. @VapourCloud_ #RisksLurkWithRemoteWork

Today we’ve got an exciting brief with an important message to get across. Times have changed over the past year and it has highlighted a workplace problem that we want to draw attention to in typical OMBLE-style with lots of quick, instinctive and fun creative ideas. There’s a great prize for the winning entry too!

One Minute Brief of the Day:

Create posters to raise awareness of the cyber security risks that lurk when we work remotely

Tweet entries to @oneminutebriefs & @VapourCloud_ with the hashtag #RisksLurkWithRemoteWork

Prize:

Winner receives £200 cash!!!

Context:

Picture this: you’re ready to submit possibly the finest OMB you’ve ever created, but just as you prepare to hit ‘send’, some sneaky cybercriminal hacks into your server and steals all your ideas – and your data too.

We know, it’s too heart-breaking to imagine. But bear with us. 

Today’s OMB is designed to get people thinking about the cyber security risks lurking in the background when we’re away from the traditional workplace.

The hybrid world of work is here to stay and brings a raft of benefits with it. But we can’t forget the data security risks that come with being away from the usual corporate setting. 

About the brief

Millions of people are working from home using their own broadband routers, which may be several years old, are unlikely to have had any security updates since they were installed, and are probably using the standard factory settings/passwords as when they first arrived! Hardly belt and braces! 

And have you ever wondered what dangers lurk when you head to a café or co-working space and connect to an unsecure open WiFi network?

Cloud technology specialist Vapour has launched today’s brief to encourage businesses to think about the millions of employees who may be unwittingly putting corporate network and data security at risk – just by doing their job!

You wouldn’t leave your front door open along with a sign saying: ‘Security free house, come in and help yourself’ – so why do the same with your tech?

This long-standing security concern isn’t going to go away – in fact, with the death of the traditional office 9-5, it’s only going to get bigger. Businesses that think they’ve got a robust hybrid working set-up, just because their colleagues can log on from anywhere, need to pay much sharper attention to their network and data security.

That’s why Vapour has launched a hybrid working solution, that integrates endpoint and network security through state-of-the-art SD-WAN technologies, to reduce organisations’ exposure to cyber threats, regardless of where employees decide to work from one day to the next.

So, OMBLES, let’s try to get to the route(r) of the problem!

The winning design will…

…cleverly highlight the cyber risks associated with hybrid working, if organisations don’t better protect their colleagues’ devices.

Who is setting today’s brief?

Established in 2013, Vapour is the hidden technology behind powerful business. 

The organisation has been cloud-focused since day one - disrupting, innovating, demystifying. They work with organisations to unlock growth, drive change, boost productivity and remove headaches, with high-performance strategic technology at the heart. Simple. Clever. Always there.

Clients include ambitious micro-businesses and SMEs through to renowned high street brands such as JCT600 and Betfred.

Links:

https://www.vapourcloud.com/

https://twitter.com/VapourCloud_

https://www.instagram.com/vapourcloud_

https://www.linkedin.com/company/vapour-media/

One Minute Brief of the Day: Create billboard posters to share the message of the Diversity Type project and encourage people to download and use this typeface on World Diversity Day 2021, and beyond.

One Minute Brief of the Day:

Create billboard posters share the message of the Diversity Type project and highlight the importance of why people should download and use this typeface on World Diversity Day 2021, and beyond.

We want to see creative design and executions the OMB community can come up with to promote the project, the typeface and the importance of diversity in the creative industries.

Please tweet your entries to @OneMinuteBriefs and @WeAreDistillery with the hashtag #DiversityType and please include the link diversitytype.com

Don’t forget to include your twitter handle in the corner of your submissions.

Prizes:

• The Top 5 entries will have the opportunity to feature on Clear Channel billboards around the UK!!

Let’s get this trending!

About the project:

Welcome to the Diversity Type Project. At distillery, we embrace diversity. No matter who you are, we believe you have something to share with the world. 

This is a unique opportunity to bring our differences together to create a brand new typeface that celebrates diversity and inclusion. With contributions coming from all corners of the world, we’ll be bringing together letters and numbers from the Latin alphabet inspired by hundreds of individual stories and experiences. We’ll then combine the best submissions into a downloadable typeface that will be available for everyone and anyone to use. 

No matter your skill set, distillery  wants you to join us by contributing a character design inspired by your own personal story, background, or life experiences.  

And if design isn’t for you, you can also get involved by helping us name the typeface with a great story or word that really means something to you. 

What’s more, with an embedded ‘download to donate’ mechanic, we’ll also be raising money to help charities and organisations that celebrate diversity around the world.

We want this typeface to build awareness by unifying communities and cultures, and celebrating the differences in people's lived experiences. All in one place. By asking people to donate in order to use the font, we are  helping to support organisations who  champion more marginalised communities, cultures and groups. 

The Diversity Type will be available for brands to use on World Diversity Day, 21st May 2021.

diversitytype.com