One Minute Brief of the Day: Create Direct Mail (DM) ideas to promote the brilliant @BigChangeApps platform to Plumbing & Heating businesses. #BigChange

Today we’ve got an exciting brief to see how the OMBLES tackle the challenge of a brief for Direct Mail. The (often forgotten about) media has got so much potential as you are putting a message directly into the hands of your potential customer… so what would that message be? What would it look like? Would it be 2D, 3D and what material? The brief is really fun and open for the OMBLES to experiment in their typically brilliant and instinctive creative ways.

Most DMs get binned…so how would we capture the attention of the key people in Plumbing & Heating Businesses & encourage them to take a look at the Big Change website or even book a demo!

One Minute Brief of the Day:

Create low-cost Direct Mail (DM) ideas to promote the brilliant @BigChangeApps platform to Plumbing & Heating businesses. #BigChange

We welcome sketches, headlines, designs, mockups and ideas for interesting small and light mailers that can be posted out to the Owners and Operations Managers of these businesses.

Please tweet your entries to @OneMinuteBriefs and @BigChangeApps with the hashtag #BigChange

Enter as many times as you wish. Make sure you put your Twitter handle in the corner of your submissions. Deadline 6pm!!

Prizes

Winner - £500 cash!!

2nd Place - £350 cash!!

3rd Place - £150 cash!!



The OMBLES’ challenge

We are looking for the OMBLES to generate direct mail (DM) ideas that could be sent to the owner of a plumbing or heating company. The DM needs to be low-cost and light - and not be harmful to the environment. If it’s something useful or recyclable - then even better.

BigChange’s buyer is typically 40+ years old - either the owner or founder of a Plumbing or Heating business that installs boilers and carries out a wide range of work for residential or commercial customers. This demographic have most likely cut their teeth as a Plumbing Apprentice, rising up the ranks and eventually starting a business of their own. They’ve worked hard to grow a business from scratch, and now they’ve got more than 10 engineers working for them, it’s getting harder and harder to keep on top of everything. It’s very possible that this ‘boss’ is using a lot of old-school tools to manage their business - like spreadsheets, whiteboards and even a paper diary.

What does BigChange offer the owner of a Plumbing or Heating Business?

BigChange is the complete Job Management Platform that’s helping Plumbing & Heating businesses across the UK to win more work, take control of their operations and deliver winning customer experiences.

It brings together customer relationship management (CRM), job scheduling, live tracking, a mobile app for Plumbing Engineers, Invoicing and business intelligence into one simple to use platform.

BigChange liberates companies from inefficient paper-based processes and the complexity of multiple different technology systems that hold their businesses back.

It’s loved by office and field teams alike.


How does BigChange benefit Plumbing & Heating businesses and their owners?

For the owner of a Plumbing or Heating Business - it’s fairly straightforward to grow a business with less than 10 employees. But when you reach this figure, as you grow things can start to fall apart. Reliance on spreadsheets, paperwork, paper diaries and even the use of WhatsApp can mean a breakdown in communications. Things get missed and jobs can fail. In simple terms, Plumbing and Heating companies needs to get the right Engineers to the right place, at the right time, with the right parts/tools to do the job. As your business grows, it becomes harder and harder to get this right - and to be consistent. Every business owner wants to grow, make more money and profit whilst delighting every customer so they leave a positive review.

BigChange is the “Complete Job Management Platform” - allowing the companies that use it to “Grow Stronger”. It means instead of working between loads of different systems, everything is managed in one place. Companies love BigChange because it’s all in one - you could say it’s like having a Swiss army knife!

Plumbers and Heating Engineers access BigChange on an app - either on a smartphone or rugged tablet. Other users (e.g. in the office or at home) access on a PC or Laptop.



BigChange’s Elevator Pitch


The BigChange complete Job Management Platform is helping Plumbing & Heating businesses across the UK to win more work, take control of their operations and deliver winning customer experiences


Companies achieve amazing business results FAST:

  • The owner is far less stressed - and doesn’t have to work all weekend

  • It enables the business to grow and really start motoring

  • The business becomes streamlined and more efficient

  • Everyone has visibility of what’s happening and when (even customers get a text message so they know when to expect the engineer)

  • Cashflow is given a real boost - as customers are invoiced promptly and on time

  • Customers get an incredible service and experience - so they leave positive reviews and recommend the Plumbing company to others

More info:

https://www.bigchange.com/

https://www.facebook.com/BigChangeApps/

https://www.instagram.com/bigchangeapps/

https://twitter.com/bigchangeapps




One Minute Brief of the Day: Create memes and posters showing that the world leaders must #ActOnTheScience to avoid a scenario like the ‘Don’t Look Up’ film following the latest #IPCC report.

One Minute Brief of the Day:

Create memes and posters showing that the world leaders must #ActOnTheScience to avoid a scenario like the ‘Don’t Look Up’ film following the latest #IPCC report.

Tweet your entries to @OneMinuteBriefs with the hashtags #ActOnTheScience and #IPCC

Remember to include your Twitter handle in the corner of your ads. Deadline 6pm GMT.

Prize: £200 cash prize for today’s winner!!!

Context: 

This week the world’s leading authority on climate science, the IPCC, has published an assessment of how the world can reduce the rate of climate change.

“It’s now or never, if we want to limit global warming to 1.5C,” said Prof Jim Skea, a co-chair of the report. “Without immediate and deep emissions reductions across all sectors, it will be impossible.”

The IPCC report confirms that the world already has the solutions to stop climate change. The only thing preventing us from taking advantage of them is lack of political will and status-quo interests in fossil fuels.

UN Secretary General António Guterres called the report "a litany of broken promises" and "a file of shame, cataloguing the empty pledges that put us firmly on track towards an unlivable world."

The movie ''Don't Look Up'' has captured the challenges of making leaders act on science. 

Check out the trailer below if you’ve not seen it.

The report shows that we are currently far from reaching the goal of the Paris Agreement (which is limiting global warming to 1.5°C or even 2°C).  Even if successful, current policies would lead to 2.7°C or more warming by the end of the century. To meet the Paris Agreement, we must do more to ensure a liveable future for all.

Click here for more information about the IPCC and the latest report.

The ask:

Following the release of the latest IPCC report, we need to show that the world must go beyond verbal climate commitments and act on the science of climate change. 

For this, we are asking you to create memes and posters showing that world leaders are not listening to the IPCC scientists. The report shows that the world must phase out fossil fuels, invest in renewable energy, transform our agricultural practices, invest in urban planning and increase climate finance. 

The more entries the merrier and be as creative as you like! 

Some example campaign posters below. We’re looking for strong headlines and simple graphics that deliver the brief message in a powerful yet responsible way.

One Minute Brief of the Day: Create posters to promote #TesticularCancerAwarenessMonth with @RCTCharity #TalkingBollocks

April is Testicular Cancer Awareness Month and The Robin Cancer Trust aims to get men talking about their bollocks!

#TalkingBollocks

Our life-saving testicular cancer campaign has reached millions of young people with one clear message – #TalkingBollocks saves lives.

Testicular Cancer is 98% curable if caught early, but signs & symptoms are often ignored due to embarrassment - our mission is to raise awareness of the signs & symptoms, encourage men to check themselves once a month, and to break down the stigma of talking about balls.

We're delighted to team up with the amazeballs OMBLES community today - and we hope you go balls-out to create the most creative, eye-catching, humorous and ballsiest ideas to bring our brief to life!

We don’t want to see anything too crude, we want to see powerful, fun messages that could potentially save lives!! If anyone can do it, the OMBLES can.

One Minute Brief of the Day:

Create posters to promote #TesticularCancerAwarenessMonth with @RCTCharity #TalkingBollocks


Tweet your entries to @OneMinuteBriefs and @RCTCharity with the hashtags #TesticularCancerAwarenessMonth and #TalkingBollocks

Enter as many times as you wish and remember to add your Twitter handle in the corner of your entries. Deadline 6pm.

Prizes:

£100 cash prize for the winner, with Billy's Ballbags Merch & RCT Goodie Bag.

#TalkingBollocks saves lives

If you have any of the symptoms of testicular cancer, or have discovered anything not normal for you – then you must visit a medical professional.
Don’t let embarrassment kill you, don’t be afraid to talk bollocks.


Signs & symptoms:

  • Lumps

  • Hardness

  • Swelling

  • Pain

  • Heaviness


How to check your balls:

The best time to check your balls is during, or just after, a hot bath or shower. This is when your balls are relaxed, making it much easier to check.

Follow these 5 steps:

  1. Check one testicle at a time using both hands (it is normal for one testicle to be slightly bigger than the other)

  2. Gently roll your testicle between your fingers and thumb (do not squeeze!)

  3. Your Epididymis (sperm cord) is attached to your testicle and may feel tender when you are checking yourself

  4. Feel for the signs & symptoms of testicular cancer (or anything not normal for you)

  5. Repeat every month

Important facts:

  • Testicular cancer is 98% curable if detected early – meaning men surviving 10 years or more

  • 2,400 men are diagnosed with testicular cancer every year in the UK – that’s more than 6 per day

  • Incidence rates have increased by more than a quarter since the early 1990's

  • Testicular cancer is the most common cancer in men aged 15-45

Find out more here: https://www.therobincancertrust.org/testicular-cancer

Other links:

https://www.facebook.com/TheRobinCancerTrust/

https://twitter.com/rctcharity

https://www.instagram.com/rctcharity

One Minute Brief of the Day: Create posters to bring to life and celebrate the NEW @MeccaBingo and @BGT brand partnership!! #MeccaBGT

STOP PRESS! Could this be Britain’s MOST exciting entertainment brand partnership? 

One Minute Brief of the Day:

Create posters to bring to life and celebrate the NEW @MeccaBingo and @BGT brand partnership!!

Go WILD! We want to have A LOT of fun with this - and we hope you will too ahead of the new series of Britain’s Got Talent this Spring.

Please tweet your posters to @OneMinuteBriefs and @MeccaBingo with the hashtag #MeccaBGT

Remember to include your Twitter handles in the corner of your entries! Enter as many times as you wish!

Prizes:

1st Prize: £250 Cash!!

2nd Prize: £100 Cash!!

3rd Prize: £50 Cash!!

You can submit as many entries as you like and remember to keep it fun and enjoyable!

Britain’s Got Talent and Mecca Bingo

We’re excited to announce that Mecca Bingo will be the official bingo partner of Britain’s Got Talent, which is back on TV screens across the UK. 

Launching today (Monday 4th April) online and in club, Mecca Bingo will host free-to-play and exclusive BGT bingo games with prizes including money-can’t-buy tickets to the BGT final. 

To celebrate our brand partnership, we will also launch ‘Mecca Bingo’s Got Talent’, where we’ll scout the nation for the hottest acts by hosting local talent shows across our 71 Mecca Bingo venues. 

About Mecca:

Welcome to the biggest bingo party in town! From online slots and scratchcards, to jackpot games and amazing promotions – we’ve got something for everyone! And there’s some proper bargain bingo to enjoy too!

Mecca is the home of great value and free bingo – enjoy bingo for free every day without having to spend a penny. That’s right – YOU can play unlimited free online bingo!

Keep It Fun. 18+. BeGambleAware.org 

About Britain’s Got Talent:

Britain’s Got Talent has been at the heart of TV entertainment for the last 15 series. 

Broadcast in 72 markets around the world and with audiences of over 10 million, it has become the number one UK entertainment show over the last decade. 

Social Links:

www.instagram.com/meccabingo/ 

www.facebook.com/MeccaBingo 

https://twitter.com/MeccaBingo

https://youtube.com/meccabingouk 

T&Cs available here.

Style guide and headline fonts available to download if you wish here.

One Minute Brief of the Day: Create posters to announce the opening of @GrenadeOfficial’s very first Protein ‘Bar’ #TheGrenadeBar

We’ve all been there, Friday night drinks pulling you away from leg day, your social life winning as you toast your gains goodbye. But what if you didn’t need to compromise? What if you could say HELLO to killer quads AND enjoy a refreshing drink at the same time? Well, now you can...

Later this year, Grenade will launch the world’s first fully licensed, ‘Protein Bar’, combining world-class fitness equipment with its award-winning range of low sugar, high protein goodies – including its protein shakes on tap!  

Ensuring punters hit their protein macros with ease, the sports performance brand is doubly excited to announce that they’ve partnered with Tiny Rebel, the award-winning South Wales-based brewery. Why? Because there’s a delicious protein beer with Grenade’s name on it – literally.

The painstaking result of hours of drinking research, Grenade has collaborated with Tiny Rebel to reimagine their Birthday Cake and Chocolate Chip Salted Caramel Grenade Bars into beer form.

Providing a punch of protein, the limited-edition Vanilla Sponge Protein Shake IPA (5.5% ABV) tastes just like birthday cake, while Tiny Rebel describes the Salted Caramel Protein Shake IPA (5.5% ABV) as what happens when you drop a load of sticky salted caramel and chocolate chips into a tank of beer!

“We pride ourselves at being creative at Grenade, and who isn’t creative when they’re drunk? It’s such a waste of time going to the gym to look better – if you stay drunk, you don’t care how you look! The only bar we’re bothered about now is the one that serves our delicious protein beer, cheers! - Al Barratt, CEO at Grenade

So today we’ve got the perfect brief to spread the word about the opening of Grenade’s very first Protein ‘Bar’ with great prizes to be won!

We’re excited to see how the OMBLES bring this to life in their typically instinctive, creative ways.

One Minute Brief of the Day: 

Create posters to announce the opening of @GrenadeOfficial’s very first Protein ‘Bar’ #GrenadeProteinBar

We want you to let the world know about this world first from Grenade. Be as creative as you like, in any ad format that suits you, and accompany it with an eye-catching headline if you wish! 

You can enter as many times as you like. Deadline 6pm GMT

Just remember to tweet @OneMinuteBriefs and @GrenadeOfficial with the hashtags #TheGrenadeBar

Don’t forget to include your twitter handle in the corner of your submissions.

Prizes:

WINNER: £300 cash & a year’s supply of Grenade Bars!

2ND PLACE: £200 cash & Grenade Goodies!

3RD PLACE: £100 cash & Grenade Goodies!

About Grenade

Grenade is a market-leading sports performance and active nutrition brand, offering a selection of award-winning high protein, low sugar products including bars, drinks and shakes, as well as leading performance nutrition and apparel.  

Founded in 2009 by husband-and-wife team Alan and Juliet Barratt, Grenade exports to more than 50 countries, and has appeared in The Sunday Times’ Fast Track Top 100 for seven consecutive years since 2014. The business currently employs over 80 people and is headquartered in Solihull, West Midlands, UK.

Logos, fonts and assets can be found here.

Good luck OMBLES!

One Minute Brief of the Day: Create posters to advertise #ChipCondiments in partnership with @TheDrum's Chip Shop Awards

One Minute Briefs has been a big supporter and sponsor of the Chip Shop Awards for a number of years now and we’re delighted to partner with them again on today’s brief. OMB gives people the opportunity to work on big brands that they may not otherwise get the chance to do so and that’s what the Chip Show Awards is all about. Celebrating Creativity Without Limits. Spec-ads welcome.

Today’s brief is to celebrate how we like our chips!

We can’t wait to see what the OMBLES come up with!!

One Minute Brief of the Day:

Create posters to advertise #ChipCondiments in partnership with @TheDrum's Chip Shop Awards

Cheese? Curry Sauce? Brown Sauce? Mayo? Ketchup? Gravy? Mushy Peas? Salad Cream?

Or something else? I hear some people dip their chips in chocolate milkshake!

The world is your oyster… mmm Oysters and Chips.

What do you have with your chips? How would you advertise it?

Tweet your entries to @OneMinuteBriefs & @TheDrum with the hashtag #ChipCondiments and link to chipshopawards.com

Prize:

The winner will receive a special Chip Shop Award at this year’s event ceremony.


About the Chip Shop Awards:

The Drum Chip Shop Awards celebrate pure, unadulterated creativity. It's a platform where anything and everything is allowed, an awards show with no rules and no boundaries meaning the possibilities are endless!

The Chip Shop Awards is about fostering and recognising creativity without limits. Offering a rare chance for creatives to show what they’re capable of when ‘a brilliant idea’ is the only brief, the awards call upon entrants to create the campaigns they’ve always wanted to but haven’t yet dared.

Find out more about the awards here:

https://www.chipshopawards.com/

Deadline to enter is today 24th March 2022! But there is an extension until April 18th!!

I know lots of OMBLES like to enter the Chip Shop Awards so please Twitter DM or email us at interest@bankofcreativity.co.uk for a special OMBLE discount code to enter!!

One Minute Brief of the Day: Create campaign posters that bring to life the power of renewable energy & show how it can be cheap &/or secure. #ThePowerOfRenewable

Today we’ve got a brief from an organisation called E3G which wants to show that renewable energy (and green homes measures like energy efficiency and heat pumps) is the most secure and cheap form of energy. Right now there is a public discussion about how the UK should respond to the energy crisis and move away from importing Russian gas. Some are still arguing for further investment in fossil fuel extraction which would not improve the UK’s energy security or do anything for the sky high energy bills we’re all facing.

The only way to avoid price shocks like we’ve seen recently is to transition to renewable energy as quickly as possible while also insulating our homes and switching to heat pumps.

One Minute Brief of the Day:

Create campaign posters that bring to life the power of renewable energy & show how it can be cheap &/or secure. #ThePowerOfRenewable

You can use headlines, slogans, memes, designs, GIFs and more to show that renewable energy (and green home measures like energy efficiency and heat pumps) is secure AND/OR cheap energy.

Your entries could also reference how remaining reliant on fossil fuels is helping to fund global conflicts and/or wield power over the UK.  

Tweet your entries to @OneMinuteBriefs with the hashtag #ThePowerOfRenewable

Remember to include your Twitter handle in the corner of your ads. Deadline 6pm GMT.

Prize: £200 cash prize for today’s winner!!!

We’re looking for ideas to be used on social media to help communicate the idea that renewable energy is a national security issue. Part of your work could be a slogan which captures this idea.

For that reason you may want to avoid bland pictures of wind turbines or solar panels (unless using them in an interesting way). For obvious reasons we don’t want anything too militaristic but a sense of British identity and pride could be very much incorporated. 

The more entries the merrier and be as creative as you like! 


Why are energy bills so high? 

Global demand and geopolitics - in particular, Russia restricting global supply - are driving soaring gas prices. Although the UK imports only 4% of its gas from Russia it remains vulnerable to price shocks happening in the rest of the world. That is why simply replacing Russian gas imports won’t create energy security or lower sky high energy bills. 

Some are arguing that the best way to tackle the energy crisis and fight Putin is to extract oil and gas from the North Sea and fracking in the UK. However, this is misleading because these industries can only produce a tiny fraction (if any in the case of fracking) that we need and the energy companies which extract the oil and gas would be able to sell it to the highest bidder in the global market.

The only way to create a secure energy supply and tackle high energy bills is by investing in renewables, insulation and supporting people with their bills.

Some example campaign posters below. We’re looking for strong headlines and simple graphics that deliver the brief message in a powerful yet responsible way.

One Minute Brief of the Day: Create exciting, impactful posters to ‘Make @TasterKitchens the only food delivery experience you will have today’ #Taster

One Minute Brief of the Day:

Create exciting, impactful posters to ‘Make @TasterKitchens the only food delivery experience you will have today’ #Taster

The challenge for you

To get as creative and innovative as our food - the bigger and bolder the better!

To articulate the Taster promise and personality through creative ideas in typically brilliant, simple, effective OMBLE style!!

Tweet your entries to @OneMinuteBriefs and @TasterKitchens with the hashtag #Taster

Prizes:

1st prize:

£500 cash!!

2nd prize:

£250 cash!!

3rd prize:

£150 cash!!

About Taster:

Taster was founded by Anton Soulier, an ex-Deliveroo employee who saw the rise in consumer demand for the food delivery market first hand. He saw that although delivery was growing exponentially, traditional restaurants were not necessarily set up to deliver the best experiences - food often arrived cold or mushy. So, he created Taster to redefine the taste and experience of delivery food.

The Taster team has done this by developing food brands specifically for delivery. This means the customer gets the best experience and quality of food. So far 1.5m meals have been served via 170 restaurants in UK & Europe.

Taster co-creates their menus with world class food experts to deliver moments of joy with every meal. Their current portfolio of brands consists of Out Fry, Mission Saigon and A Burgers - which are available on Deliveroo, UberEats and Just Eat across UK, France, Spain and Belgium.

The challenge for Taster

Raising awareness of Taster as a brand, to deliver trust and stand out on the very crowded delivery platforms

How Taster makes people feel

Joyful, contented, spoilt, made the right decision

Tone of voice

  • Confident 

  • Knowledgeable/instructive  

  • Experimental/risk taking 

  • Food expert/food led - the taste should do the talking

  • Curious - excited to discover new things

  • Passionate in our beliefs 

  • Defiant/edgy/unfiltered - changing the rules of the game

  • Willing to share/Generous 

  • Trustworthy/Reliable 

Think about:

  • What have been your previous experiences of delivery food?

  • What would a once in a lifetime delivery food experience look like?

  • What would make you order Taster for dinner tonight?

How do customers find us?

By searching for ‘Taster’ on Deliveroo

Find out more here:

https://taster.com/


Social Links:


https://www.instagram.com/tasterkitchens/

https://www.tiktok.com/@tasterkitchens

https://www.linkedin.com/company/tasterkitchens/

https://twitter.com/tasterkitchens

T&Cs available here.

One Minute Brief of the Day: Create posters to encourage people to borrow items rather than buy them, in celebration of the launch of the @SearchBosh platform at searchbosh.com

One Minute Brief of the Day:

Create posters to encourage people to borrow items rather than buy them, in celebration of the launch of the @SearchBosh platform at searchbosh.com

BOSH makes it easier for people to borrow everything from DIY tools to fashion by connecting them with the best hire and rental businesses & projects across the UK. We’re saving individuals time and money and space in their homes, saving the planet from excess consumption and helping independent businesses to thrive.

We’re launching our search engine on 4th April and would love to share some of the brilliant OMBLE entries on the day!!

Please tweet your posters to @OneMinuteBriefs and @SearchBosh with the hashtags #SearchBosh and #BuyLessBorrowMore

Remember to include your Twitter handle in the corner of your entries.

First prize: £100 cash + an adventure found through BOSH (up to a value of £50)

Second prize: £50 cash + an adventure found through BOSH (up to a value of £25)


Detailed Brief:

At BOSH, we’re on a journey to make it easier than ever for people to borrow things rather than buy them, by helping them to find items and connect with some of the best hire and rental businesses & projects across the country. The first iteration of our platform will be going live on April 4th.

When you consider that the drill is used for ~13 minutes across its lifetime and how many of us have drills and similar items at home in our garages, sheds and cupboards sitting idly on dusty shelves, you’ll agree it seems sensible to make better use of what we already have! 

While there are huge environmental benefits of borrowing (reduced emissions, waste and material extraction), we want to show people there are plenty of other positive impacts too - whether individuals want to save money (from not having to own the product outright in the first place), space in their homes (because they haven’t filled it with things), time (not trawling through the internet to find their solution) or to help independent businesses to thrive . 

We want to people to know that for any adventure, occasion, project or activity, whether you’re a young family camping in Cornwall, a couple looking for outfits for their special day or you’re giving your house a DIY makeover, there’s a borrowing solution to fit their needs - and searchbosh.com can help them find that.

We want to inspire a behaviour change in people and build a movement of borrowers by showing the world just how wonderful borrowing can be. We always try and keep the tone upbeat and positive and think in this brief, there’s a lot of space for fun and creativity. The best ideas submitted will be used as part of the campaign leading up to our launch on 4th April 2022.

If you’re interested in finding the item for your next adventure, or want to keep up to date with our platform launch, head to searchbosh.com and sign up to our newsletter, the BOSHington Post, to be the first to hear.


Links:

https://searchbosh.com/

https://www.instagram.com/searchbosh/

https://twitter.com/searchbosh

One Minute Brief of the Day: Create posters to promote the #PretCoffeeSubscription with @Pret

In September 2020 we launched the UK’s first coffee subscription. The launch was very successful and had many sign-ups before further restrictions came into place.

As we return to normality, and get back out there, we now want to broaden our message and speak to new customers about the value, our coffee credentials and the joy of Pret. So today, we’re delighted to team up with One Minute Briefs to bring this brief to life!

One Minute Brief of the Day:

Create posters to promote the #PretCoffeeSubscription with @Pret

Tweet your entries to @OneMinuteBriefs and @Pret with the hashtag #PretCoffeeSubscription https://bit.ly/3JtwHjK

Enter as many times as you like. Remember to add your Twitter handle in the corner of your submissions. Deadline 6pm GMT.

Prizes:

1st place: £300 cash!!

2nd place: £200 cash!!

3rd place: £100 cash!!

What is the Pret Coffee Subscription?

Essentially, you pay £25 a month and for that you can get up to 5 Barista-made drinks a day at Pret. This includes coffees, teas, hot chocolates, frappes, smoothies and iced coffees a day – essentially anything a Barista makes is available as part of the subscription. There is a 30-minute gap between each order though so you can only get one drink at a time. We believe it’s a unique proposition and something which is very ‘Pret’ in style. 

How does it work?

Coffee subscribers receive a unique QR code that they scan at till to use their subscription. Codes can be accessed via our App, via email, via their Pret Account on a browser or saving to their iPhone Wallet or Android Google Pay. 

Anything else?

Our coffee is also 100% organic and we have set up our Pret Coffee Fund to build long term relationships with our farmers & sharing sustainable practices.

More information at https://www.pret.co.uk/en-GB/pretcoffeesub 

T&Cs here.

The brief?

We are looking for a new way to raise awareness of the Coffee Subscription – we know many of our fans are now aware of it, but the majority of the UK population might not be. We believe it is great value and really unique. How can we communicate what it is and get people to remember it in a fun, bold and engaging way. That’s where the OMBLES come in. We’re excited to see all of your fun, creative and instinctive ideas!

One Minute Brief of the Day: Create posters to advertise ANYTHING using puns only. In partnership with @PunHubOnline #OnlyPuns

Today we are exciting to have a fun brief in collaboration with a social feed that has had us howling with laughter recently, Punhub, We know the OMBLES love a good pun so today we are celebrating puns in all their cheesy glory.

One Minute Brief of the Day:

Create posters to advertise ANYTHING using puns only. In partnership with @PunHubOnline

Tweet your entries to @OneMinuteBriefs and @PunHubOnline with the hashtag #OnlyPuns

Prizes:

  • Top 3 entries each receive a copy of the upcoming Punhub book. To be published later this year.

  • Shortlisted entries to feature in the Punhub book and could also feature on Punhub’s Instagram which has over 1 million followers!!

  • Entries will also be shared on the Punhub Insta and Twitter throughout the day!!

Here’s a selection of pun lists to give you some great inspiration and puntastic puns to use in your entries…

Simply match them with a product/brand/service and you’ve got yourself a poster!

We can’t wait to see how the OMBLES bring this one to life!!

I’ve done a few examples myself below to kick things off…

About PunHub

PunHub was born from a love of bad jokes and bizarre stock imagery in my role as a creative at a digital agency. What started out as a bit of fun on my commute in to the office, repurposing stock imagery id used for previous client work in to these silly comics, quickly took on a life of its own.

Often using jokes submitted by the community it’s grown into a highly engaged platform for a bit of joy in people’s life while times where hard. The vast majority of the followers came while we was all stuck at home in the pandemic and gone from strength to strength.

Personally what I think makes the posts so successful is the breaking of the fourth wall, as the often dead behind the eyes model who is likely sick of taking his 300th photo for the day stares in to the eyes of the reader as they deliver another terrible punchline.

Check out some of the examples from Punhub below and feel free to use any of the bank templates in your entries too.

One Minute Brief of the Day: Create posters to campaign against businesses paying their small suppliers slowly with @GoodBizPays #GoodBusinessPays

One Minute Brief of the Day: 

Create posters to campaign against businesses paying their small suppliers slowly with @GoodBizPays #GoodBusinessPays

Tweet your entries to @OneMinuteBriefs and @goodbizpays with the hashtag #GoodBusinessPays and remember to include your Twitter handle in the corner for your entries. Deadline 6pm GMT.

It is NOT mandatory to feature the “Good Business Pays” imagery or brand within your submissions.... After all, we want multiple organisations to use this not just us. So be as creative as you like with your entries.

Prizes:

1st Prize: £500 Cash 

2nd Prize: £250 Cash 

3rd Prize: £100 Cash 

The brief

We want to bring an end to small businesses having to wait too long to get paid by their bigger business customers. By small businesses – we mean everything from freelancers and sole traders to micro and small businesses. Each year, 50,000 go out of business because of cashflow problems with fundamental impact on individuals, families and the UK economy as a whole. 

How fast or slow a company pays is a matter of choice by the people that run those companies. So we want to create a BIG campaign that makes it unacceptable to break payment terms and persistently pay suppliers slowly or late.. We want to make people realise  how damaging slow payment is – to the individuals who run their own business right through to the UK economy at large. At a time when the pressures on small business are greater than ever, we need to improve cashflow now and unlock the potential of this sector. 

Slow payment is unfair and, we believe, about a lack of respect for small suppliers. This is why we need the campaign to inspire a cultural and behavioural change towards payment It should include high impact and compelling words and imagery. Examples that have achieved the sort of change we want to have been “Think” (don’t drink and drive); “Smoking Kills” and the Gender Pay Gap. 

The best ideas submitted will be taken on by a coalition of business groups who are working collaboratively to launch a campaign later this year to achieve change. The final campaign will be promoted UK wide and across all media – digital to print. 

Key aspects we’d like you to consider are: 

• The theme and image must prompt business leaders to change their behaviour but also encourage small businesses to support the campaign. We want to create a movement! 

• It should make business leaders feel an emotional responsibility not just a rational desire to want to pay small businesses fast (and feel guilty if they don’t do the least and only meet payment terms!)

• It is NOT mandatory to feature the “Good Business Pays” imagery or brand within your submissions.... After all, we want multiple organisations to use this not just us. So be as creative as you like with your entries.

• Our ambition is to be high impact, inspiring and for the campaign to achieve behaviour change. The tone should be hard hitting and serious but also professional – this is a serious issue. 

If you support the aims of our movement, please join our community by signing up at www.goodbusinesspays.com  and help us spread the word. We never share your details and will never ask for money or membership fees.

Who we are:

Good Business Pays is a movement set up to bring an end to slow and late payments to small businesses (by bigger ones). 

We see you out there OMBLES, and we love it. It’s our mission to make sure OMBLES survive and thrive by being paid fairly and fast for your work without you having to repeatedly chase your customers for payment. 

Best of luck, and most importantly, have fun! We can’t wait to see what you come up with.

Fonts can be downloaded here.

Links:

www.goodbusinesspays.com

(3) Good Business Pays (@goodbizpays) / Twitter

https://www.facebook.com/GoodBusinessPays

Good Business Pays (@goodbusinesspays) • Instagram photos and videos

(8) Good Business Pays: My Company | LinkedIn

For full terms and conditions, click here

One Minute Brief of the Day: Create posters that bring together the nature within the logos & badges of brands & sports teams to support the #WorldWithoutNature campaign

During these challenging times, we must come together and show solidarity looking out for each other & our one home we all share.

So today, we are teaming up with WWF to bring brands together around the world to imagine a #WorldWithoutNature

This brief is a special one where we want to see posters that take the nature out of the logos/badges of brands/teams and bring them together to form new logos, scenes, messages along with fitting headlines and messages.

One Minute Brief of the Day:

Create posters that bring together the nature within the logos & badges of brands & sports teams to support the #WorldWithoutNature campaign for #WorldWildlifeDay

Tweet your entries to @OneMinuteBriefs, @WWF & @WWF_UK with the hashtags #WorldWithoutNature & #WorldWildlifeDay

  • Please tag in as many brands and teams you can think of within your tweets too with a message to encourage them to get involved by removing the nature from their logos too!!

  • Remember your Twitter handle in the corner of your entries. Deadline 6pm GMT.

Prizes:

WINNER receives £250 cash!!

Inspiration:

  • Do we see the nature from one logo visit the nature of another? Or visit another logo that doesn’t feature nature?

  • Do we see the nature of brands brought together the create scenes like in the image below?

  • Do we see the Three Lions of England meeting the Aston Villa Lion and all the other brand lions joining the pride?

  • Do we see the Duolingo bird flying with the Twitter bird to symbolise brands working together to raise awareness?

  • Do we see the Timberland, Nottingham, Malibu trees forming a forest?

    Let’s get as creative as possible to show brands and teams getting together and uniting to highlight how important nature is to everyone in a positive and powerful way.

About #WorldWithoutNature

Across the world, hundreds of brands will take part in #WorldWithoutNature including the likes of Airwick, Aston Villa, Aussie Hair, Carlsberg, City to Sea, Cushelle, , Dove, Duolingo, Ecologi, Gorilla Glue, Gumtree, Gymshark, Herbal Essences, Hootsuite, SEA LIFE, Simple, Sky, Taskrabbit, Timberland and Unilever.

Sports teams also taking part in #WorldWithoutNature include Sunderland, Nottingham Forest, Millwall and Wolves.

Brands are invited to participate on the day by photoshopping the "nature" out of their logo, updating their social media profiles and posting about their support for the for #WorldWithoutNature.

#WorldWithoutNature comes in the lead up to the UN Biodiversity COP#15 which takes place later this year. #WorldWithoutNature brings together all those who care about the climate and biodiversity crises, and will show global leaders the strength of individual voices calling for a safe, nature and climate-positive world. This requires their urgent action now for the sake of the planet’s, and our own, health.

For more information about #WorldWithoutNature visit WorldWithoutNature.com

Check out the campaign video below:

About World Wildlife Day

World Wildlife Day is marked on 3rd March to celebrate and raise awareness of the world’s wild animals and plants. This year it will be celebrated under the theme "Recovering key species for ecosystem restoration". The day will aim to draw attention to the conservation status of some of the most critically endangered species of wild fauna and flora, and to drive discussions towards imagining and implementing solutions to conserve them. 


About WWF

WWF is an independent conservation organisation, with over 30 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the Earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Visit www.panda.org/news for the latest news and media resources and follow us on Twitter @WWF.

One Minute Brief of the Day: Create posters to promote #OvarianCancerAwarenessMonth with @RCTCharity #NotOvaryacting

March is Ovarian Cancer Awareness Month and The Robin Cancer Trust aims to educate, engage and empower women across the UK to listen to their bodies.

Ovarian Cancer is 90% curable if caught early, but is often detected late - our mission is to raise awareness of the signs & symptoms to give the 7,300 woman diagnosed every year in the UK, the best chance of surviving.

#NotOvaryacting

Our life-saving ovarian cancer campaign has reached millions of young people with one clear aim – to remind you you’re #NotOvaryacting.

We want you to love your body, know your body and listen to your body – she knows you best! We want you to put your Ovaries before your Brovaries and be empowered when it comes to your health.

We don’t want to be doom and gloom or start scaremongering and we don’t mind some responsible and clever creativity and humour to get our important message across. That’s why we’re delighted to team up with the OMBLES to see how you all bring it to life today!

One Minute Brief of the Day:

Create posters to promote #OvarianCancerAwarenessMonth with @RCTCharity #NotOvaryacting

Tweet your entries to @OneMinuteBriefs and @RCTCharity with the hashtags #OvarianCancerAwarenessMonth and #NotOvaryacting

Enter as many times as you wish and remember to add your Twitter handle in the corner of your entries. Deadline 6pm.

Prizes: £100 cash prize for the winner & RCT Goodie Bag.

Listen to your body, you know it best 

It’s important to note that there is NO national screening programme for ovarian cancer.

It's important to be symptoms-aware and visit a medical professional if you are concerned.

  • Bloating

  • Feeling full

  • Irregular bleeding

  • Pain

  • Needing to pee

 KEY RISK FACTORS 

  • Family history – if two or more relatives from the same side of your family have had ovarian cancer under the age of 50, or there has been more than one case of ovarian and breast cancer in your family, you may have a higher risk of developing ovarian cancer – because you may have inherited a BRCA1/2 gene mutation.​

  • BRCA1/2 gene mutations – are associated with an up to 60% chance of developing ovarian cancer. 

  • Age – 84% of cases are diagnosed in women over the age of 50, and more than half of all cases in women over 65 – although it is important to remember that a women can get ovarian cancer at any age

When to be Concerned

1.

Persistent.

The symptoms won't go away.

2.

Frequent.

The symptoms occur most days.

3.

New.

The symptoms started in the last 12 months.

4.

Unusual.

The symptoms are not normal for you.

If you have symptoms, you should make an appointment to see a medical professional as soon as possible.

Keep a record of what symptoms you are experiencing and take this to your appointment – this will help make a speedier diagnosis. Remember, no-one knows your body as well as you – listen to your body, she knows you best.

Important Facts

90% curable

Ovarian cancer is 90% curable if detected early – meaning women surviving 5 years or more

7,300 women

are diagnosed with ovarian cancer every year in the UK – that’s 20 per day

1 in 52

women will be diagnosed with ovarian cancer in their lifetime

Common

Ovarian cancer is the 6th most common cancer in women


Find out more here: therobincancertrust.org/ovarian-cancer


Other links:

https://www.facebook.com/TheRobinCancerTrust/

https://twitter.com/rctcharity

https://www.instagram.com/rctcharity

One Minute Brief of the Day: Create posters that bring to life how easy it is to edit photos on mobile with @Canva. #RemixWithCanva 

One Minute Brief of the Day:

Create posters that bring to life how easy it is to edit photos on mobile with @Canva. #RemixWithCanva 

Tweet your entries to @OneMinuteBriefs and @Canva with the hashtag #RemixWithCanva and remember to include your Twitter handle in the corner fo your entries. Deadline 6pm GMT.

Prizes:

1st Prize: £500 Cash - Canva Pro 1 yr + Swag

2nd Prize: £250 Cash - Canva pro 6 months

3rd Prize: £100 Cash - Canva Pro 3 months

The brief

Everyone has their own idea of a perfect photo. With Canva, you can easily take control of your image’s look and feel. Remix it with easy-to-use tools, a range of filters, simple slider adjustments, adding stickers, and more.

The best part? You can do it all from one place. By the time you had read that opening paragraph, you could have uploaded a photo on Canva, remixed it, shipped it, and popped the kettle on for your afternoon tea. It’s that easy.

This is a pretty open brief, but here are some key things you should note:

• Showcase how easy it is to edit photos with Canva on mobile

• Use the hashtag #RemixWithCanva

• Our tone is fun, playful, and inclusive

If you need more info, check out https://www.canva.com/photo-editor/ before you help us spread the word. 

Who we are:

Canva is a free online design platform with an easy-to-use interface featuring a wide range of fully customisable templates. Plus, our huge library of fonts, photos, illustrations, videos, and audio clips makes Canva the perfect companion to create your response to a One Minute Brief.

We see you out there OMBLES, and we love it. It’s our mission to empower everyone in the world to design - seeing you create unique ads using Canva makes us smile.

Best of luck, and most importantly, have fun! We can’t wait to see what you come up with.

Links:

https://www.canva.com/

https://twitter.com/canva

https://www.facebook.com/canva

https://www.instagram.com/canva/

https://www.linkedin.com/company/canva

For full terms and conditions, click here.

A Special Thank You to One Minute Briefs... by @MoleyHoleyAds

A Special Thank You - One Minute Briefs...

The first time I discovered One Minute Briefs was back in September 2021, joining in with a brief to help Twitter spread the message of how businesses could grow using the social media growth tools provided. At this time, I had only just finished University a matter of months before and was frantically worried about what my next steps were in terms of how I could make moves in the creative world, especially with my desire of working in creative advertising. I felt that there was a secret formulated way of getting into the industry, and if I didn't follow it, I would surely fail. However, when I posted my first OMB piece for this Twitter brief in particular, I felt something that I never thought I would feel again since moving on from University, a sense of achievement, a feeling of accomplishment and motivation that I had the capability to make a success of myself.

Unfortunately it was never a winning entry, which felt upsetting to me at the time, as I thought it was a sign to give up, being that there were far better ideas that I could never live up to. Moving forward, I had instantly moved back to applying for jobs in the advertising fields, where I was being rejected left, right and centre once again. Although this is to be expected in the world of job hunting, it took a toll on my confidence and mental health once again, making me feel like my skills were mediocre, and I would never be up to scratch like other people in the creative world. Then, on the morning of the 8th of December, I was met with a notification on my timeline by OMB yet again, with another brief that took to my fancy, this time for Canva, the brief being to create an ad that shows how fun and easy it is to use the new Canva Draw app. At this point in time, I had been rejected from so many jobs in my desired field that I felt like I needed a boost of confidence, both mentally and creatively, making me instantly reflect on the time I created my piece for Twitter. I decided to hop back onto the Adobe Creative Suite and having another shot at it. Despite the name One Minute Briefs, it took me about 3 hours to even think of an idea to produce, baffling me to even how one could create an idea in just a minute. Once I had it though, I was extremely proud of the result, and all the feelings of pride rushed back to me all of a sudden, just like they had when I produced my Twitter piece.

Again, another loss sadly. However, this time felt a little different. I didn't feel so upset about it like I did before, as it wasn't my main objective to win this time round. I was only looking to boost my confidence in terms of provoking the sense that I was good enough to be a part of the creative world. That was the start of a turning point for me in my creative work, making me realise that what I was seeking wasn't just to win, but instead to help myself progress my work in terms of quicker thinking, stronger copy, better designs each time round, and more. It wasn't until December the 9th's brief, advertising a well-timed cheese and wine event, that I decided that I would dedicate myself to working on an OMB brief a day to progress my work and build my portfolio for (this site).

Everyday, I would be met with another loss, but even that being the case, I was less and less deterred by it. If anything, it started to give me more drive to just keep going at the briefs, as I wasn't expecting to win, and knew as time went on, my reason for doing them would stick with me more and more, driving me to focus on building my own reputation, both in the interest of helping my own creative confidence and widening my recognition within the creative world.

Move forward to the 21st of December however, where producing work on a Christmas card brief bought along something I never expected, my first OMB win! It felt unreal that my work had been chosen as a winner, and for a Christmas card brief too! What felt even better is how I had not expected to win it, so when the feeling came round, that sense of achievement felt elevated to what it would have been if my main intention was only to win! That night, I had a small celebration in my own fashion, not knowing that this was just the start of many of wins to add to my unexpected tally.

It took a while for OMB to get back to the usual swing of briefs due to the Christmas and new year holidays coming round, but when it eventually came back on the 3rd of January 2022, I was already excited to start exercising my creative muscles once again! In fact, it was the only thing on my mind, even during Christmas Day, a new obsession to say the least!

By this time, but not the first, I wasn't just producing one idea a day, but sometimes even three, as I believed that it was only one entry per person funny enough, a relief to me as for the first brief back, I was struck with so many possibilities at once for simply changing one letter in a brand name to change their meaning all together.

It was the first day back and to my surprise yet again, a second OMB win! I was once again over the moon to have won and just like the last win, I was never expecting to have my entry selected once more. Again, it felt like another step-up in the creative world, and I had never felt so on top of my work. I had finally found a community that made me feel appreciated whilst also helping me develop my work with creative inspiration, both by admiring entries from other OMBLES (the name given to people within the OMB community) and having people provide messages of praise for certain pieces of mine, which really helped me create a defined style in my work, knowing how to create better pieces every day that went by.

On the 3rd of January, I had also seen a position with OMB to join their OMBassadors. During the period of waiting to reply, I was producing more and more content each day, still dedicating myself to each brief as passionately as I could. By the 12th of January, I received an email back from Nick Entwistle (Creative Director and Founder of the Bank of Creativity, also the main operator of everything One Minute Briefs), and after a flow of discussion between the 3rd to the 12th of January, reading the words, 'Delighted to welcome you to the OMBassadors as your enthusiasm and positivity is fantastic.' was the best achievement I had ever felt since graduating University, if not topping it! I finally felt like the calling I had been waiting for had arrived at a time where I was at my peak in creativity and confidence. It made me realise that the rejection I had faced in the past may have hurt, but had actually been a way of finding my place in a community I felt (and still feel) spurred on by each day.

However, I have discovered that it's not just my creativity that has been supported whilst being both an OMBLE and part of the OMBoard, but also my mentality too. I have many examples of this that could turn a blog post into a story book. To name just a few, making friends within the OMB community that I have both had DM me and message me in response to some of my posts has helped me in ways I cannot thank them enough for. For example, Rae Joan (@raejoancreative) and Lynne White (@LynneMWhite1) on Twitter (just to name two out of many legendary humans on Twitter) have both taken their time out to not just respond to me, but also DM me to have friendly conversations with me about their ventures and my ventures in life, creating a the bond of friendship I've always been looking for. Even more to add, Rae Joan (@raejoancreative) has just recently gave me a lead for a possible opening in a remote job setting! I want to say it is little things like this that make me realise how the OMB community is the best, but in reality, these things are just way to big to be called 'little things'. To see support like this in a community that just keeps surprising me and many others day after day, it goes to show that you're never alone in the creative world, especially when involved with OMB.


Another example of phenomenal support both creatively and mentally is Nick. Inviting me to be an OMBassador was one thing, but DMs via. Twitter to give me both creative advice and mental support, as well as job hunting support, has blown me away, and is more than I ever knew possible from one sole. For example, in terms of creative support, any risqué posts that I may have tried testing the water with or may have slipped past my eyes, there have been DMs helping me to rethink the ideas, improving them thoroughly (thank you for the save or two... or three).

An example of mental support however was just on the 22nd of February, where I was met with a sudden accident in the family, where my small Jack Russell cross was rushed into the vets due to a severe wound to her back. It put me out of sorts, and to make matters worse, I was also met with an email by an agency I had been determined to get into for quite a while saying I was unsuccessful in the process, bringing me to a very low point that day. I then tweeted out that I wouldn't be entering more than once for the brief, and was more than instantly met with a message by the OMB Twitter page (Nick) saying, 'message me anytime!'. I knew right there that I could message and feel supported in a way that I was never made aware of in my time of learning about what it is like to be in a creative position before, something I feel should be made more of a deal of in the wider world of job searching. Mental health is just as important as the creative drive you get, and I couldn't thank Nick or the community more for that.

Two people I've also found friendship in are Sean and Gareth, part of the social media team over on Facebook, the team I am also with in helping with daily posts, such as making sure the brief is uploaded each day, and creating niche posts to interact with everyone more! They have been extremely warming and inviting towards me and, just like Nick, have made me feel a part of OMB like no other! I couldn't thank them enough.

Finding this community and having both Nick and everyone to support me has gave me so much strength and confidence, making me wish there was a way I could thank them more than I already have! I keep thinking to myself each week how well ran OMB is too, making real world ties with brands for OMB briefs and more, which is the most impressive things I've seen in my life!

To Nick, Sean, Gareth, the OMBassadors and the community, plus every brand interaction I've had on Twitter, I can't thank you enough for how far I've come, I couldn't have done it without you. As for the future of my involvement in OMB, I look so forward to what's around the corner for not just me, but for you OMBLES too. Also, for anyone else looking to join either as an OMBLE or as an OMBassador, I have this to say:

This is the coolest, most caring, most up-lifting team to be a part of! If you're considering joining, or have only just found out what OMB are about, let me be the first to say that the opportunities associated with OMB are really not ones to be missed, both for creative reasons, and to help you realise that your work is good enough!

To the future of OMB!

@MoleyHoleyAds

Why One Minute Briefs are so addictive, and what keeps OMBLES like me coming back for more…? - @HannahHaworth15

Why One Minute Briefs are so addictive, and what keeps OMBLES like me coming back for more…?
By Hannah Haworth
@HannahHaworth15

Today marks my OMBversary!  A year ago – inspired by *that* KitKat ad by Sam Hennig, I dipped my toe in the water of this inclusive community of creative one minute wonders (< the good kind!).  What a journey it’s been so far…

As with most fads of mine, like the annual promise to gym more and swim more, or my occasional flirtation with a fringe, I initially determined to enter every single daily brief – knowing (not so) deep down that really the novelty would probably wear off before the month was out.

But now I’m 12 months in, and although I woefully cannot profess to a 100% entry streak, I’m not far off with only the odd few days missed here and there.  So why so addictive, and what keeps me coming back for more (almost) every single day…?

Those who know me beyond the Twitter handle will far too often have heard my mantra of “I’m not a designer” (I’m a marketing manager let loose with an Adobe license!)  So I initially decided to get involved to try and gain some confidence around design execution.  The best thing about One Minute Briefs is that you don’t have to be a designer at all – heck you don’t even have to be a creative – just a ‘you’, with an idea (or 12).  I was excited to explore new concepts outside my daily scope of work, and learn from other creatives and hobbyists.  Seeing the different approaches to the same brief – learning different styles and techniques.  I suppose I also hoped for some validation along the way – to quiet that imposter syndrome that all too frequently pops its ugly head.

To date I have entered around 230 briefs spanning industries from food to travel, weather, toiletries, technology, not for profit and many more.  I’ve entered posters, billboards, (terrible attempts at) animation, cards, product packaging, point of sale and social posts.  And to my humble bemusement have found a steady stream of shortlists, a handful of wins and an unexpected bounty of community, comaradery and just genuine support and love for my submissions.

Social media gets a bad rep, a lot of the time, so to find a genuine community like this – where the positivity is thriving is a rare and really wonderful thing – especially for many OMBLES who do arrive tentative and unsure of how they will be received.  The community welcomes them with open arms and is the number one reason – by far – that I continue to enter every day.

The second reason is the genuine difference it is making to my personal development.  Looking back over my portfolio of submissions, there is a clear progression in the style and way I approach briefs 12 months on. I’m guilty of being an overthinker.  But by the true spirit of OMB, you only have a minute.  Granted my execution usually takes a little longer, but I do try to stay true to the one minute idea.  Learning to go instinctive has been the biggest takeaway of my journey so far.  Some days I’ll enter a few different ideas, but it’s usually that initial seed that has the best outcome.

Whether it be from having more confidence, being less reserved, dare I use the cliché ‘thinking more outside the box’ or simply being inspired by the daily exposure to literally hundreds of different styles, ideas and executions, I have noticed a marked difference in my approach to not only the daily OMB but the work I produce in my professional life.  Now if ever I am lost for ideas, I approach a task as a One Minute Brief, and soon enough the ideas are flowing.

So what started out as a bit of fun, to give me a reason to dabble with that curious tool on Photoshop or that new animation I found in Canva, has become a muse.  A creative solace, and a community of which I feel very much a part – my very own supporters cheering me on to better myself, my abilities and my creativity. 

Plus the occasional cash prizes kinda sweeten the deal too 😉

One Minute Brief of the Day: Create posters to bring to life #RiversJourney to inspire others through football.

Today’s brief is an extra special one that I hope everyone in the community will take part in. River is on a journey to inspire others through football. Him and the family have been in Manchester for 5 weeks and been able to visit City, United and Oldham. But what if the OMBLES could help River visit the world of football with posters featuring River as the hero in kits, badges, stadiums or even scoring goals in famous moments.

We’d love to see your creativity on this one and enter as many times as you can. Headlines relating to River’s story and his mission to spread the love of football would be brilliant too!!

“I saw River’s story on Friday after seeing a video in which he asked Jack Grealish to send a video message to his friend Macauley. He was in a Man United shirt, with a City player and he actually supports Wolves! I loved that his story is all about the love of football and I felt inspired so I spoke to River’s dad via DM to see how One Minute Brief can support his journey. This weekend, River was guest of honour at Oldham Athletic as the family are in their 5th week in Manchester with River receiving treatment at Christie’s Hospital.

I think the OMBLES can help celebrate River as the hero he is, bring to life his footballing mission and put a smile on his face as he continues his battle.”
— Nick Entwistle - One Minute Briefs Founder

One Minute Brief of the Day:

Create posters to bring to life #RiversJourney to inspire others through football.

Tweet your entries to @OneMinuteBriefs & @RiverTheChamp with the hashtag #RiversJourney

River’s Story:

This is River, earlier this year River had a poorly eye, his mom, called the doctors who treated it as blepharitis, a bacterial infection and was told to just bathe it. Days passed and still no improvement, his mom asked to see a doctor but was refused as they were only doing telephone appointments, but asked to send in a photo of Rivers eye.

The doctor then prescribed antibiotic drops, but still no improvement, in the end Rivers mom took him to the hospital who thought it may be hayfever and sent him home with hayfever drops to take for a week, Rivers eye seemed to be getting worse so he was taken back to the hospital only to be told that there was a lump that could be cancerous so an MRI and biopsies were needed.

River went home to celebrate his 7th birthday with all his family & friends because the next day he was in surgery having biopsies taken. Waiting for the results was very difficult for Rivers family and friends as they were all praying for good news. Unfortunately River has been diagnosed with Rhabdomyosarcoma, a cancerous tumour and has currently started an intense course of chemotherapy for the next 12 months, after this River will have to have radiation which could either potentially take partial sight or full sight of his eye.

You can donate here to help with the financial strain of daily hospital visits, parking fees and to enable us to buy things that would bring a smile to Rivers face and hopefully make memories for him that will outeigh the trauma of chemo, radiation and endless hospital visits, which result in River missing out on so much of his young life.

Here are some photos of River with football players. Feel free to use any of the pics within your entries!!


One Minute Brief of the Day: Create Bus T-Side & 48 Sheet Billboard-style posters showing people being #BiotifullyGutsy and heroing one of the @BD_Gut_Health Kefir products.

In our second brief with Biotiful in quick succession, we’re getting gutsy!

Biotiful Kefir is naturally delicious and has billions of live cultures to help keep a gut microbiome diverse; support immunity & gut health. It helps you to be the best version of yourself and helps you to take on the day.

We want to see how the OMBLES bring that to life in their typically instinctive, gutsy ways!!


One Minute Brief of the Day:

Create Bus T-Side & 48 Sheet Billboard-style posters showing people being #BiotifullyGutsy and heroing one of the @BD_Gut_Health Kefir products below.

  • Biotiful Kefir Original 500ml

  • Biotiful Kefir Yogurt Raspberry & Pomegranate 400g

  • Biotiful Plant Based Oat Kefir Mango 250ml

  • Biotiful Kefir+Protein 235g

We’d love to see examples of how you would bring to life the idea of being gutsy in all sorts of situations, whether it’s showing your talent, trying something for the first time or challenging yourself. It’s completely open to interpretation. Be as creative as you like and enter as many times as you like.

Please tweet your entries to @OneMinuteBriefs and @BD_Gut_Health with the hashtag #BeBiotifullyGutsy

Prizes: 

1st Place:

£200 cash prize and a month’s supply of Kefir!!

2nd Place: 

£150 cash prize!!

3rd Place: 

£100 cash prize!!

WHAT IS BIOTIFUL KEFIR?

Biotiful Kefir, Gut-Friendly* & Naturally Delicious! 

Biotiful Kefir is a cultured Dairy or Non-Dairy drink.

Kefir is a nutritious fermented product with billions of live cultures to support Gut Health & Immunity, naturally. Light, smooth & refreshing with no sugar added. Completely natural and free from any artificial colours, flavours or preservatives.

Originating from the Caucasus mountains, Kefir has been a trusted dietary staple for over 2,000 years. The word literally means ‘feel good’, and with over 40 strains of gut-friendly cultures in our Biotiful Kefir we understand why.

We love Biotiful Kefir, in its many forms, throughout the day. It’s great in smoothies, poured over granola, added to a recipe or as a dessert. 


HOW IS KEFIR MADE?

Biotiful Kefir is made with an ancient fermentation method which is amazing yet simple.

It starts with Kefir grains, which are essentially a cluster of beneficial bacteria. These live cultures are added to fresh warm milk – dairy or non-dairy, kick-starting the fermentation. Inside of a tight container away from light, allowing them to grow and reproduce, whilst starving the grains of oxygen.

Once the Kefir is fermented, the remaining Kefir grains are strained before bottling, leaving you with a smooth, delicious, cultured drink.


WHAT ARE THE BENEFITS OF KEFIR?

Kefir is a naturally fermented food made with billions live cultures, and it’s believed these fermented foods can provide a dose of live microorganisms to support healthy digestion to help support gut health and immunity. 


Additional Messages we’d like to share:

  • Gut-friendly*

  • Gut Health* support, naturally

  • Immunity support**, naturally

  • Biotiful is the N° 1 kefir brand in UK***


*Kefir is also source of calcium, which contributes to the normal functioning of the digestive enzymes

**Kefir is a source of Vitamin B12, which contributes to the normal functioning of the immune system.

*** IRI Total Market MAT 30th October, 2021

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Links:

https://biotifulguthealth.com/ - web

https://twitter.com/BD_GUT_HEALTH - twitter

https://www.facebook.com/biotifulguthealth - facebook

https://www.instagram.com/biotiful_gut_health/ - instagram