One Minute Brief of the Day: Create ads that show how you can ‘Deliver Happiness’ with a @ColleagueBox this Christmas. #ColleagueBox

Following on from yesterday’s John Lewis advert launch, today we’re launching the first Christmassy OMB of the year as we look to bring to life this brilliant service and product in true OMBLE-style!! We hope everyone will get involved in this one. Enter as many times as you like and be as fun, creative as you wish!

One Minute Brief of the Day:

Create ads that show how you can ‘Deliver Happiness’ with a @ColleagueBox this Christmas. #ColleagueBox

Tweet your entries to @OneMinuteBriefs and @ColleagueBox with the hashtag #ColleagueBox and link to colleaguebox.co.uk/christmas

Remember to include your Twitter handle in the corner for your entries. Deadline 6pm GMT.

Prizes:

1st Prize: £150 Huge Christmas Gift Box of goodies

2nd Prize: £75 Christmas Gift Box

3rd Prize: £50 Christmas Gift Box

The brief

We’re looking for either how you’d feel receiving a surprise gift through the post from your employer or how you’d feel being the sender of a Colleague Box.

Portray how to put smiles on your colleagues faces with a Colleague Box, a gift box with your personalised message inside letting them know you care, they’re valued and appreciated.

We’re about staying connected and putting smiles on people’s faces with a gift box of exciting goodies and treats that will go down as being one of the best ‘corporate gifts’ the company has ever sent out whether you’re working from home or in the workplace.

This is a pretty open brief, but here are some key things you should note:

·         Our aim is delivering happiness  

·         Use the hashtag #ColleagueBox

·         Our tone is fun, exciting, not corporate!

If you need more info, check out our website and our Christmas Collection before you help us spread the word.

Who we are:

Colleague Box specialises in delivering happiness, creating corporate gifts that people will remember and enjoy. Not the usual branded mug or pen, our gift boxes are filled with goodies and treats designed to put smiles on people’s faces.  The gift boxes can be sent direct to work or home and can be personalised and customised with your branding and message. Not just for colleagues, the gifts are perfect for customers, clients, suppliers, loved ones…in fact it’d be hard to find someone who wouldn’t love to receive a Colleague Box!

OMBLES we think you are absolutely amazing and feel completely honoured to be working alongside you on this, we cannot wait to see what you come up with!

Best of luck, and most importantly, keep smiling!! 

Links:

www.colleaguebox.co.uk

www.twitter.com/colleaguebox

https://www.facebook.com/colleaguebox

https://www.instagram.com/colleaguebox

https://www.linkedin.com/company/colleaguebox

One Minute Brief of the Day: Create ads that show how easy it is to use the new @Canva Video editor. #PlayWithCanva

Today we are collaborating again with Canva on an exciting brief with some amazing prizes!! Canva are also the headline sponsor of our upcoming #OM8LIVE event, which is just over 3 weeks away. We’ll have a very big Canva-related announcement happening at the event too!!

One Minute Brief of the Day:

Create ads that show how easy it is to use the new @Canva Video editor. #PlayWithCanva

Tweet your entries to @OneMinuteBriefs and @Canva with the hashtag #PlayWithCanva and remember to include your Twitter handle in the corner fo your entries. Deadline 6pm GMT.

Prizes:

1st Prize: £500 Cash - Canva Pro 1 yr + Swag

2nd Prize: £250 Cash - Canva pro 6 months

3rd Prize: £100 Cash - Canva Pro 3 months

The brief

It’s playtime! Canva Video Editor is here, and it’s easier than ever to get your video ideas moving. Press play on one of the thousands of templates for your next social media ad, TikTok video, or YouTube intro.

By the time you had read that opening paragraph, you could have created a Canva Video, designed it, shipped it, and popped the kettle on for your afternoon tea. It’s that easy.

This is a pretty open brief, but here are some key things you should note:

• We want to showcase Canva Videos

• Use the hashtag #PlayWithCanva

• Our tone is fun, playful, and inclusive

If you need more info, check out our video templates and our video page before you help us spread the word about Canva.

Who we are:

Canva is a free online design platform with an easy-to-use interface featuring a wide range of fully customisable templates. Plus, our huge library of fonts, photos, illustrations, videos, and audio clips makes Canva the perfect companion to create your response to a One Minute Brief.

We see you out there OMBLES, and we love it. It’s our mission to empower everyone in the world to design - seeing you create unique ads using Canva makes us smile.

Best of luck, and most importantly, have fun! We can’t wait to see what you come up with.

Links:

https://www.canva.com/

https://twitter.com/canva

https://www.facebook.com/canva

https://www.instagram.com/canva/

https://www.linkedin.com/company/canva

For full terms and conditions, click here.

One Minute Brief of the Day: Create posters to advertise #WhyTheWorldNeedsB2B with @TheDrum & @SteinIAS #B2BWORLDFEST

Today’s brief is an exciting one, celebrating The Drum’s #B2BWORLDFEST, with four amazing prizes to be won!!! Two will be picked by top creatives and two by top clients, who will your idea appeal to? One of the great things about OMB is that anyone can win, whether you’re a student, a CEO or not even in the industry at all! So get involved, look out for the shortlist on Friday 5th and tune into #B2BWORLDFEST on Nov 10th to see who wins. Full details below. Hope to see some OMBLES there!!!

One Minute Brief of the Day:

Create posters to advertise #WhyTheWorldNeedsB2B with @TheDrum & @SteinIAS #B2BWORLDFEST

But what does B2B mean?

Business-to-business (B2B) is a transaction or business conducted between one business and another. As a consumer, you might by a car, but the business that makes that car buys the components from other businesses – that’s B2B. You might buy a drink in a recycled plastic bottle, but the company that makes the drink buys recycled plastic to make its bottles from a recycled plastics business. 

People who make computers or phones buy computer chips from chip makers. People who cook chips in restaurants buy chip fryers from industrial chip fryer makers. People who make those big chip fryers buy their chip cooking timers from people who make heat resistant timers. They buy their temperature gauges from people who make temperature gauges. Those people also make air pollution monitors which they sell to people who make recycled plastic bottles. B2B really does make the business world go round and round. And actually the world… Building a bridge? A windfarm? A school? A hospital? You’ll be buying in the B2B supply chain. B2B transactions keep businesses and society… in business.

What we’re looking for:

We want you to come up with quick-fire poster ideas, sketches and designs to advertise #WhyTheWorldNeedsB2B. Think big businesses or small. Think about how businesses need to adapt. Think about how society needs to evolve. Think about how flower shops, coffee shops and hairdressers are changing their businesses. The possibilities for why the world needs B2B are endless.

Tweet your entries to @OneMinuteBriefs, @SteinIAS and @TheDrum with the hashtags #WhyTheWorldNeedsB2B & #B2BWORLDFEST

Make sure your Twitter handle is in the corner of your entry!

Prizes:

4 x £100/$100 cash prizes for the Top 4 entries!!!

Winning entries to also be featured on The Drum!!!

About #B2BWORLDFEST

THINK ANEW AT B2B WORLD FEST

Some say that after the last two years, we need a re-set. A re-start. A re-charge. But not B2B’ers. Tested by the pandemic, B2B marketers are at the top of their game. They’re looking forward, not back. At strategy. Creativity. Culture. Digitization. Most of all, growth. So, we won’t be re-thinking or renewing at B2B World Fest. We’ll be thinking anew. Because that’s what B2B’ers do.

https://www.thedrum.com/b2b

Sign up to view the event for free here: https://www.thedrum.com/b2b/schedule

One Minute Brief of the Day: Create posters to support the launch of Wickes Design & Installation Services #WickesLetsDoItForYou

At Wickes, we want the nation to feel house proud, and to do this we’ve launched an exciting Design & Installation Service. We now offer design and installation on Showroom Kitchens, Bathrooms, Home Offices, Tiles, and Flooring. 

We’re calling on the OMBLES to help bring our Wickes Design & Installation Services to life! You can use the images of our installers, designers and completed projects attached, plus our logo too. 

We cannot wait to see all of the different interpretations of our Wickes Design & Installation Services and how you bring it to life. Enter as many times as you like and be as creative as you wish! 

One Minute Brief of the Day:

Create posters to support the launch of Wickes Design & Installation Services #WickesLetsDoItForYou

Tweet your entries to @OneMinuteBriefs and @Wickes with the hashtag #WickesLetsDoItForYou

You can also share your entries to @OneMinuteBriefs and @Wickes on Instagram within posts or stories.

Submissions could also be shared on the Wickes channels & shortlisted ideas could even be displayed online or in-store!!

Prizes

1st Place

£200 + £100 Wickes voucher

2nd Place

£150 + £50 Wickes voucher

3rd Place

£75 + £25 Wickes voucher

Inspiration for your #WickesLetsDoItForYou entries:

Home makeovers don’t have to be scary. Let Wickes do all the heavy lifting with the Wickes Design & Installation service. 

We have everything you need to complete your next home project, from design right through to installation. Our experienced Design Consultants and Wickes-approved installers will help plan your space and support you through every step of your transformation. 

Not only do we have a great range of products, but our installers can also fit tiles, flooring, kitchens, bathrooms, and home offices to the highest standards. With you every step of the way just got better!

We can handle any challenge: Flooring your hallway? Yes. Tiling your utility room? Yes. Installing a kitchen/home office hybrid? Yes. Let us do it for you. Our installation service includes a 2-year workmanship guarantee on top of all your project guarantees so you’re fully covered with us.

Creativity in all forms is welcome. Think sketches, illustrations, paintings, gifs, stop-motion, animation, video... let’s get those juices flowing.

Think of your own home renovation projects. This service is for you and we’d love to see your take on our service.

Web and social links:

wickes.co.uk

facebook.com/wickes.co.uk

instagram.com/wickes

pinterest.com/wickes

Feel free to use the Wickes fonts within your poster designs. You can find them here.

Link to brief T&Cs here.

One Minute Brief of the Day: Create posters to position Yorkshire as the food & drink capital of the UK. #YorkshireMenu

One Minute Brief of the Day:

Create posters to position Yorkshire as the food & drink capital of the UK. #YorkshireMenu

Tweet your entries to @oneminutebriefs @Welcome2Yorks and @WTYindustry with the hashtag #YorkshireMenu

Remember to include your Twitter handle in the corner of your entries!

Prize: £150 cash prize and a beloved Y badge

Welcome to Yorkshire:

Welcome to Yorkshire is the official destination marketing organisation for Yorkshire, working to grow the county’s visitor economy. Welcome to Yorkshire is a not-for-profit organisation, funded in part by grants, sponsorship & members. All money raised is reinvested directly back into promoting Yorkshire

Yorkshire has much to offer, including vibrant cities, a spectacular coastline, stunning countryside, tempting towns, astounding arts, fabulous food & delicious drink, as well as a wealth of history & heritage. Its abundant open spaces, national parks and areas of outstanding beauty also mean it’s a magnet for visitors wishing to enjoy the great outdoors

Tourism in Yorkshire pre-pandemic was worth £9 billion annually. The county’s tourism and hospitality industry pre-pandemic employed almost 225 thousand people. Welcome to Yorkshire is continuing its pledge to Reopen, Recover and Rebuild Yorkshire’s vital visitor and tourism sector as we react, adapt and emerge from the coronavirus crisis.

Yorkshire Menu:

Welcome to Yorkshire’s campaign in 2022 will be around Food and Drink; Yorkshire Menu.

This will be a celebration of all that is fantastic about the region’s culinary offerings, food and drink production as well as the people behind the stories. This is aligned under our strategy of a ‘ Yorkshire for All, a place to Visit, Work, Live and Study 

The 5.4 m residents of Yorkshire are incredibly proud of the region, and our amazing cities, coasts and countryside are widely regarded by visitors, our challenge is to elevate the producers, suppliers and hospitality sector, so that Yorkshire food and drink is rightly regarded top quality too. We want to change perceptions around Yorkshire offering only ‘hearty’ foods such as Yorkshire puddings, pies and fish’n’chips and expose the diverse cuisines and beverages on offer throughout the region.

Inspiration:

• Yorkshire has 16 commercial vineyards

• 7 Michelin star restaurants, 1 with a green Michelin star

• Highly regarded breweries and distilleries

• The largest Lobster and Brown Crab fishery in Europe

• Bradford, the Curry Capital of Britain

Yorkshire is home to 4 protected status foods:

• Wensleydale cheese

• Swaledale cheese

• Swaledale ewes cheese

• Yorkshire forced rhubarb

Find out more at:

https://www.yorkshire.com/

https://www.instagram.com/welcometoyorkshire/

https://twitter.com/welcome2yorks

https://www.facebook.com/welcometoyorkshire

One Minute Brief of the Day: Create billboard-style posters to highlight the fiery potency of @Mojudrinks Halloween limited edition ‘Really Ginger’ shots #mojudrinks

Packed with fresh pressed ginger root and double the strength of regular MOJU Ginger shots, this is pure fire power in every shot. This time we’ve also made it available in super-sized dosing bottles so there’s no escaping the burn. 

Thought the heat was horrifying before? Now it’s super-sized, it’s DEADLY. Really Ginger III is bigger, badder and about to unleash terror on your tastebuds one last time. Could this be the end of life as we know it?*⁠
⁠
*Probs not. But your mouth? 100%.⁠

One Minute Brief of the Day: 

Create billboard-style posters to highlight the fiery potency of @Mojudrinks Halloween limited edition ‘Really Ginger’ shots #mojudrinks

Please tweet your entries to @OneMinuteBriefs and @Mojudrinks with the hashtag #mojudrinks.​ We look forward to seeing your Halloween inspired entries.

Remember to include your Twitter handle in the corner of your ads too!!

Prizes:

• WINNER: £100 cash + a MOJU bundle!!

• Runner-Up: A MOJU bundle!!

Keep all entries positive and have fun. Enter as many times as you like and share each other’s work!

Our story:

There’s never been many ingredients to MOJU. In the beginning, it was just two mates. One beaten-up VW Golf. Zero experience. Armed only with simple, homemade cold-pressed juices and a mad ambition to mix up an industry.

Why? Well, something was bothering us. In this busy, modern world, we work so hard to be healthy and active. Yet products that say they’ll help you out? They kind of… don’t. Artificial ingredients. Heavy processing. Loads of sugar. It’s not what your body needs. Busy lives deserve better.

So, we made it our mission to provide exactly that. We went back to nature, back to millions of years of evolution. To reconnect people with powerful flavours and potent natural ingredients. To do what we can to get you performing better. No miracle cures. Just some of what you need to get you feeling gooooood.

It’s never just been about the drinks at MOJU. We’re here to give life our best shot.

mojudrinks.com/

Social Links:

www.instagram.com/mojudrinks/

www.facebook.com/mojudrinks/

twitter.com/MojuDrinks

One Minute Brief of the Day: Create billboard-style posters that encourage people to raise spirits this Halloween with new @Jameson_UK Orange #JamesonOrange

Jameson smoothness, perfectly balanced with notes of zesty Orange flavour. Welcome to the zesty side of Jameson. 

It’s getting very close to Halloween and we’ve got a perfectly timed brief to show us your spooky sketches, scribbles, designs, headlines and more to bring this brief to life. We’ve got some great prizes to be won and the winner will be announced this Sunday on Halloween itself.

How would you combine Jameson Whiskey, orange flavour and Halloween? We can’t wait to see what the OMBLES come up with! Be as creative as you wish and enter as many times as you like!!

One Minute Brief of the Day: 

Create billboard style posters that encourage people to raise spirits this Halloween with new Jameson Orange #JamesonOrange

Please tweet your posters to @OneMinuteBriefs and @Jameson_UK with the hashtag #JamesonOrange 

Remember to include your twitter handle in the corner of your entries. Deadline 6pm UK-Time.

Prizes:

• WINNER: £150 cash + a year’s supply of Jameson Orange

• Runner-Up: £100 cash + bottle of Jameson Orange

Please create and enjoy Jameson responsibly. 18+ only. Entries must adhere to Pernod Ricard code of corporate comms.

Keep all entries positive and have fun. Enter as many times as you like and share each other’s work!

Our story:

We’ve branched out and things just got zesty. Introducing Jameson Orange. The smooth taste of triple-distilled Jameson Irish Whiskey, perfectly balanced with notes of zesty Orange flavour.

Inspired by the Old Fashioned cocktail, experience well-balanced aromas of zesty peel and juicy orange citrus fruits, with sweet whiskey undertones. 

Best enjoyed with friends. Try it over ice with lemonade and a wedge of orange for a crisp and refreshing drink.

Welcome to the zesty side of Jameson. 

www.jamesonwhiskey.com 

Social Links:

www.instagram.com/jamesonuk

www.facebook.com/jamesonuk

https://twitter.com/jameson_uk

Full T&Cs available here.

One Minute Brief of the Day: Create eye catching, positive posters that demonstrate what #WhereYouAt does and shows how the app keeps you safe & helps you to have a stress free, fun night out.

OMBLES - we need your help to promote an award-winning safety app launching within the next few weeks. The app allows users to track and message friends offline in venues with no signal with an SOS button for emergencies in dark and crowded spaces.

One Minute Brief of the Day:

Create eye catching, positive posters that demonstrate what #WhereYouAt does and shows how the app keeps you safe & helps you to have a stress free, fun night out.

Where You At is an award-winning, Guardian Featured app for safer night clubbing. We use indoor positioning and offline messaging to allow you to find your friends in clubs (without signal), and alert your circle of friends in the event of danger.

WYA has two sides to it - it is both a safety app, and a social app. Part of WYA is making sure you get home safe. Part of WYA is making sure you don't waste time trying to find your friends in a club. Feel free to emphasise either element of the app, or strike a balance between the two. You can enter as many times as you like, and with ideas that focus on either element of WYA, or incorporate the two. We can't wait to see what you come up with.

Tweet your entries to @OneMinuteBriefs & @WYAWhereYouAt using the hashtag #WhereYouAt and link to wya.world

Please also share your submissions via stories and posts on Instagram to @OneMinuteBriefs and @whereyouatwya with the hashtag #WhereYouAt

Winner's Prize: WYA goodie bag.

About:

WYA (Where You At) is an app, launching in late December that allows you to find your friends in clubs - without signal. We use indoor positioning and offline messaging, so you can alert your circle of friends. We're launching with SOS and Spiked features. The more people that download the app, the more effective it is. As a result, we need marketing that retains a positive tone (nothing preachy or negative), so that freshers feel comfortable asking people they've recently met to download it. Consequently, we want to incorporate both the safety aspect and the fact that finding your friends leads to more fun on a night out. We need Freshers to feel comfortable asking people around them to download the app, so alongside the safety messaging, we need to have a focus on a social side.

Features:

- Find-my-friends style tracking but with precise indoor positioning across a venue floorplan with no signal

- Offline messaging using bluetooth

- SOS button in emergencies to alert friends if something feels wrong, offering a time and place stamp to encouraging reporting incidents and to give a picture of spots of vulnerability to venue staff

- Potential additions: Home Safe button and Spiked button

Find out more at: wya.world

App features can be found here: wya.world/our-app

Our Facebook is facebook.com/whereyouat.safernightlife

Our Twitter is twitter.com/wyawhereyouat

Follow our instagram - @whereyouatwya

One Minute Brief of the Day: Create posters to promote the extensive pet advice from @Battersea_ #RescueIsMyFavouriteBreed

OMBLES, we need you to help us lead dog and cat owners in the right direction by promoting our extensive collection of pet advice: https://www.battersea.org.uk/pet-advice

One Minute Brief of the Day:

Create posters to promote the extensive pet advice from Battersea

Just make sure you tweet @OneMinuteBriefs and @Battersea_ with the hashtag #RescueIsMyFavouriteBreed

Don’t forget to include your twitter handle in the corner of your submissions.

WINNER PRIZE: Battersea goodie bag 

Even the most experienced dog and cat owners can learn some new tricks with Battersea.  

From basic training to what to do if your animal is lost, our expert team has put together advice on everything you need to know to care for your dog or cat.

Check it out here & you might find some inspiration for your entries via the links: https://www.battersea.org.uk/pet-advice

You can enter as many times as you like. The more creative the idea, the better! 

About Battersea

Battersea is here for every dog and cat, and has been since 1860. We believe that every dog and cat deserves the best. That's why we help every dog and cat in need – whether it's newly born or getting on, cute or cute in its own way. Find out more about our work and how we care for over 7,000 animals every year.

https://www.battersea.org.uk/about-us

One Minute Brief of the Day: Create posters encouraging Microsoft to slash its giant CO2 emissions from corporate flights, by using its own videoconferencing platform "Teams" instead

One Minute Brief of the Day:

Create posters encouraging Microsoft to slash its giant CO2 emissions from corporate flights, by using its own video-conferencing platform "Teams" instead

Tweet your entries to @OneMinuteBriefs & @JustUseTeams with the hashtag #JustUseTeams

Prize: 

£200 cash prize for today’s winner!!! 

Today we’ve got a brief from an organisation working to reduce global CO2 emissions by asking the biggest corporate buyers of flights to fly less, and make videoconferencing the norm.

The justuseteams.com campaign is asking Microsoft in particular to permanently fly less, locking in its low 2020 annual flight numbers as a new ceiling.

The campaign is led by climate activists from developing countries, such as 18-year-old Jaweria Baig from Pakistan - who is among the 80% of humanity that's never been on a plane - whose lives are already being disrupted by the climate impacts caused by the frequent flying 1% of humanity responsible for half of all aviation emissions.

Why Microsoft?

--Microsoft talks a strong game on climate, acknowledging that if we don't act fast, "the results will be catastrophic".

--However it largely pushes long-term techno-solutions like building huge machines to suck carbon back out of the air, instead of using simple solutions that we know work now.

--Microsoft was one of the top 10 buyers of corporate flights in 2019, emitting more CO2 than some entire countries.

--As Tuvalu-based climate activist Richard Gokrun argues, "Surely an advanced tech firm that claims to be “reimagining virtual collaboration for the future of work” should practice what it preaches, crank up Microsoft Teams and fly less."

We’re looking for quickfire thoughts, stunt ideas, GIFS, sketches, poster designs and more to help communicate this cause and make Microsoft executives sit up and take notice.

The more entries the merrier and be as creative as you like!

WHAT ARE OTHER COMPANIES DOING?

Salesforce introduced new flight emissions reduction targets in April, admitting offsets are not enough. Lloyds bank in the UK has pledged to keep carbon-dioxide emissions from travel to less than 50 per cent of 2019 levels. Dutch bank ABN is aiming to halve its air travel compared with 2017 over the next five years, replacing flights with train travel between its European offices. Noel Quinn, chief executive of HSBC, expects to reduce his own travel by about half post-Covid. Even Microsoft co-founder Bill Gates has publicly said he’ll fly less for the climate. Microsoft’s lack of a plan on corporate flights reduction risks being left behind by other companies showing real climate leadership.

Further reading: WRI study on business travel before, during, after COVID19

Possible imagery/themes to inspire you

--Luxury of business class travel contrasted to the harm inflicted on the world's poorest who have never flown, via climate change

--Cost of a business class ticket, vs cost of climate impacts, not being worth it

-- Frequent business travel has been linked to burnout – nearly a quarter of business travelers say they have to work more to make up for lost time while traveling. Business flights can lead to added stress for single parents, who have to find childcare for their kids. This is something Microsoft should be worried about; its own research found 41% of the global workforce is considering leaving their employer this year.

--Productivity is helped, not harmed by flying less: Polling in Europe has shown around 3 in 4 business travellers think recent air travel restrictions had no effect or a positive effect on productivity.

--Virtual meetings from home are more comfortable, safe, and spread less COVID than global air travel

One Minute Brief of the Day: Not just an idea on paper… Create a design for the new @AbsolutUK Original paper bottle!!

We’re hugely excited to be collaborating with the iconic ABSOLUT for the third time today and we’ve got some amazing prizes to be won too!!

One Minute Brief of the Day:

Not just an idea on paper… Create a design for the new @AbsolutUK Original paper bottle!!

Absolut are on a journey towards producing a fully bio-based Absolut bottle, and you can be a part of that journey by inspiring us with your vision of what the paper bottle should look like and what goes on it!

Using our iconic @AbsolutUK bottle silhouette, bring your vision of the new paper bottle to life on a poster for us all to see. We want to see you be as creative as you like and welcome all designs, illustrations, sketches, scribbles, headlines etc…

About:

WE’VE JUST BEGUN UNBOTTLING THE FUTURE

No matter what the future holds, we want to make it more sustainable.

Our next step is further reducing our impact.

There’s still some way to go, but with time, we think our bottles will help create future spirits worth sharing. So to support a more sustainable future, we are introducing our first-ever Absolut Paper Bottle prototype.

But what would that bottle look like? That is down to the OMBLES!!!

GROWING IN THE RIGHT DIRECTION

Bottles don’t grow on trees. So our aim is to produce bottles from sustainably-sourced wood fiber. Think strong-and-sturdy paper, turning fresh pine into iconic containers.

We are taking steps to minimize our impact. Our prototypes are made of recyclable content, 57% paper and 43% plastic. This plastic makes up a thin layer within the bottle, which can be successfully recycled after use.

And until our bottles make the grade being fully bio-based, we want everyone to do their positive part by thinking of carbon-negative ways to improve our planet.

More info: absolut.com/at/absolutpaper/

Please tweet your posters to @OneMinuteBriefs and @ABSOLUTUK with the hashtag #AbsolutPaper

Prizes for today’s winner:

• £200 cash prize

• Bottle of Absolut Original

Please create and enjoy Absolut responsibly. 18+ only. See Absolut’s community guidelines here: https://www.facebook.com/notes/absolut/community-guidelines/1789659471084561/

Keep all entries positive and have fun. Enter as many times as you like and share each other’s submissions!

About ABSOLUT:

Absolut Vodka is one of the most famous vodkas in the world. Launched in the US in 1979, it completely redefined the premium vodka landscape, becoming synonymous with art, culture and nightlife. By starting a revolution in cocktail creation and launching a range of flavoured vodka never before seen on the market, Absolut became an icon in its own right. Here you can discover some of Absolut’s most popular flavours and products, and see for yourself why it is still regarded today as the true taste of vodka around the globe.

https://www.absolut.com/uk/

Social links:

https://www.instagram.com/absolutuk/

https://twitter.com/ABSOLUTUK

https://www.facebook.com/ABSOLUTUK

And, if you fancy some creative inspiration, check out some previous ABSOLUT Collaborations here: absolut.com/uk/absolutcollaborations

Bottle imagery/assets for reference:

https://www.absolut.com/uk/press/absolut-vodka-bottle-redesign/

See images below for our silhouette and our own prototype and get as creative as you can with your own versions!

One Minute Brief of the day: Create posters to drive conversation around hydrogen’s role in #GettingNetZeroDone & highlight the viability of hydrogen as a sustainable energy source.

One Minute Brief of the day:

Create posters to drive conversation around hydrogen’s role in #GettingNetZeroDone & highlight the viability of hydrogen as a sustainable energy source with @D_G_Alliance

Please tweet entries to @OneMinuteBriefs & @D_G_Alliance with the hashtag #GettingNetZeroDone

If you can also fit in the hashtags #TogetherForOurPlanet & #OneStepGreener… that would be great too!

Prizes:

1st place: £200 cash!!!

2nd place: £100 cash!!!

3rd place: £50 cash!!!

About the campaign:

To mark the launch of the Decarbonised Gas Alliance’s UK Roadshow, a national event which will run from 18-27 October – on the approach to the much-publicised UN Climate Change Conference (COP26) in Glasgow.

For too long, it’s been easy to assume the achievement of a Net Zero Britain lies with central government – or indeed, others. That’s why today’s brief is a call to arms. 

We’re enlisting the OMBLES’ help to drive conversation around the viability of hydrogen as a sustainable energy source and are looking for visuals which engage organisations and individuals to play their part in addressing the need to decarbonise the country’s gas system. 

The goal? #GettingNetZeroDone 

What’s the story?

This nine-stop tour is designed to raise awareness around the viability of hydrogen as a sustainable energy source, demonstrating that society essentials such as manufacturing, transport and heat cannot be decarbonised through electrification alone.

Widely acknowledged as hard to decarbonise sectors – which together account for 40% of UK greenhouse gas emissions – they risk becoming the ‘elephant in the room’, if left unaddressed any longer.  

However, through innovation, collaboration and greater public awareness throughout the regions, hydrogen can play a role in safely, quickly, and cost-effectively decarbonising UK infrastructure. A hydrogen car will therefore make its way around the country, visiting multiple ground-breaking projects along its route, as part of #GettingNetZeroDone.

Locations include Equinor's Hydrogen-to-Humber (H2H) Saltend project, Pilkington Glass, where hydrogen is being trialled to power the furnace, and Northern Gas Networks' Hydrogen Home – the UK's first homes to feature 100% hydrogen gas appliances. 

In short, the UK has done a good job of decarbonising electricity, but the gas system lags significantly behind. Hydrogen isn’t a magic bullet, but the solution exists, the benefits are huge, and UK residents want to know more.  

Who’s setting today’s brief?

The Decarbonised Gas Alliance (DGA) represents nearly 30 expert organisations who have come together to help decarbonise the gas system and meet the UK’s target of net zero climate emissions.

The Alliance offers a unique perspective to decarbonised gas markets including green, blue, and other ‘colours’ of hydrogen from biomass and plastics, as well as biogases and synthetic gas. The development of attractive market structures will be critically important in stimulating and underpinning decarbonised gas demand and supply side investment opportunity. 

The DGA is ready to help shape that process.

On that note…

To recap, the brief is to design anything visual to inspire people to see the potential in hydrogen as a sustainable energy source – particularly in relation to society essentials such as manufacturing, transport, and heat.

The winning design should motivate people and businesses to consider their role in achieving a net zero future for our country. We mustn’t rely on tariffs and legislation to ‘force’ us to make a change. After all, this isn’t someone else’s problem.

Get creative and enter as many times as you wish for the chance to win.

Links:

Twitter: @D_G_Alliance

Instagram: @dgalliance

LinkedIn: @decarbonised-gas-alliance

Website: https://dgalliance.org/ 

One Minute Brief of the Day: Create posters to help @_UKCoaching educate people on how to respond to a sudden cardiac arrest by raising awareness of their fully-funded online course. #RestartAHeart

Today’s brief is a hugely important one for our community. I hope everyone will get involved in this one to spread the word and take the online course. The brief is particularly meaningful to me personally too as I suffered a heart attack aged 26 in 2015.

One Minute Brief of the Day:

Create posters to help UK Coaching educate people on how to respond to a sudden cardiac arrest by raising awareness of their fully-funded online course that aims to create a nation of life-savers ahead of tomorrow’s #RestartAHeart Day

Tweet your entries to @OneMinuteBriefs & @_UKCoaching with the hashtag #RestartAHeart & link to the course ukcoaching.org/sca

Remember to include your Twitter handle in the corner of your submissions. Deadline 6pm.

Prizes: £150 cash prize for today’s winner

Sudden cardiac arrest is when the heart suddenly and unexpectedly stops pumping blood around the body and vital organs, due to an abnormal heart rhythm. As we saw during Euro 2020 with Christian Eriksen, it can happen to anyone, at any time.

• 60,000 people have a sudden cardiac arrest within the community every year in the UK.

• 12 each week are under the age of 35.

• Only 1 in 10 survive.

• If effective action is taken within the first minute, it can treble chances of survival. You can learn these life-saving steps in UK Coaching’s fully-funded online course. 

We want to raise awareness of and encourage people to take this online course. Whilst the course can be taken by anyone, it’s particularly aimed at anyone involved in sport and physical activity – including coaches, personal trainers, club organisers, referees, volunteers, parents, participants and spectators. 

More about the course

It’s been created in collaboration with Resuscitation Council UK, St John Ambulance and Joe Humphries Memorial Trust, and funded by Sport England. It’s packed with immersive and scenario-based learning, along with practical information and tips to help you respond quickly and appropriately to a sudden cardiac arrest.

Link to access course: https://ukcoaching.org/sca

About UK Coaching

UK Coaching is an active charity and the UK’s leading organisation for coaches of sports and physical activity. It supports and inspires the nation’s coaches to deliver great coaching in the UK by delivering best practice, training, research and industry standards across sports, communities and national governing bodies of sport. 

UK Coaching works with sports coaches, exercise trainers, fitness instructors, activity leaders, parent helpers, teachers and more – empowering, celebrating and developing them to play a pivotal role in building healthier and happier communities.

Social Links

• Twitter: @_UKCoaching

• Facebook: @OfficalUKCoaching

• Insta: @ukcoaching

• Linkedin: UK Coaching

Imagery

Where possible, please ensure there are no rights issues with any imagery you use.

Ideally imagery should be relevant to a sport & physical activity and/or coaching environment. 

One Minute Brief of the Day: Create posters to demonstrate how, with @ArloEU home security products, you can have peace of mind knowing your home is secure this winter, even in the dark.

Today we’ve got a brilliant, and very important, brief with some great cash and product prizes to be won for you or your family. We can’t wait to see how the OMBLES take on this one!

About:

At Arlo, we believe a watched over space is a safer space. So, we create self-installed, self-monitored surveillance systems that put you in control of protecting your home.

More than just a camera, Arlo is an AI powered monitoring and verification platform that uses our smart security cameras, floodlights and doorbells to detect people, animals, vehicles and packages - so you can quickly identify potential threats and reduce false alerts.

Controlled via our highly rated smartphone app and easy to install, Arlo Security gives you peace of mind that the things you care about most are safe and secure.

THE BRIEF 

Home security is Arlo’s priority every month of the year and during the month of October, we want to create an ad to demonstrate this as people across Europe begin to experience darker winter months. 

Darker nights need greater protection. Create posters to demonstrate how with Arlo home security cameras, floodlights & doorbells, you can have peace of mind knowing your home is secure this winter, even in the dark.

You can enter as many times as you like.

Make sure you tweet to @OneMinuteBriefs and @ArloEU with the hashtags #DarkerNightsNeedArlo

Don’t forget to include your twitter handle in the corner of your submissions.

You can also share to Instagram stories or posts by tagging @OneMinuteBriefs and @arlosmarthomeuk with the hashtags #DarkerNightsNeedArlo 

PRIZES

WINNER: £300 cash + Doorbell & Chime bundle

2ND : £200 cash + Doorbell & Chime bundle

3RD: £100 cash + Doorbell & Chime bundle

Check out the video & product imagery below for inspiration.

One Minute Brief of the Day: Create posters to bring to life the benefits of putting people before profit in the chocolate industry.

One Minute Brief of the Day:

Create posters to bring to life the benefits of putting people before profit in the chocolate industry.

Tweet your entries to @OneMinuteBriefs & @Tonyschocouk_ie with the hashtag #TheBigChocoSale

Remember to include your Twitter handle in the corner of your entries. You can also tag @Tonyschocolonely and @TonyschocoUS in your submissions.

The Big Choco Sale – a new low for cocoa

Everyone loves a sale, right? Well, this one is a bit different.. it’s a steal.

On 1st October, the government of Ivory Coast announced its new cocoa farmgate price (the minimum price cocoa buyers have to pay) has decreased to USD$1,457 per tonne in 21/22 from USD$1788 per tonne in 20/21 – a devastating drop of 18.5%.

This means farmers, who are already living way below the poverty line, will earn 18.5% less for the cocoa they sell this season. That’s the difference between feeding your family and going hungry, between children going to school or doing dangerous work on cocoa farms.

This price drop will likely have no impact on the price of chocolate for consumers. It is expected that savings will not be passed on and instead some big chocolate companies will enjoy greater profits as they did when the farmgate price dropped in mid-2017. [1]

We are calling on all chocolate companies to match the price we pay for cocoa – the Living Income Reference Price developed with Fairtrade – to enable cocoa farmers to earn a living income, a crucial step in driving modern slavery and illegal child labour out of the industry. We are also calling on chocolate-lovers to ask their favourite chocolate brands to increase how much their pay for their cocoa instead of profiting from paying even less.

At Tony’s we voluntarily pay a higher price for our cocoa. We pay an additional premium and a co-op fee on top of the Fairtrade premium to bridge the gap between farmgate price and Living Income Reference Price. The total Tony’s premium paid on top of the farmgate price will increase from $462 to $793 per tonne of cocoa in 2021/22 to ensure farmers are not impacted by this significant price drop.

We need you!

This is a complicated message and we don’t want that to mean that it gets buried in the commodity trading press (no offense to them..), we want to make noise about it! Help us show the positive human impact it can have when big companies make people as important as profit.

Create posters to show the benefits of putting people before profit in the chocolate industry.

The rules:

• Focus on the positive impact it can have if people are paid properly by big chocolate companies

• We aren’t negative, we want to encourage big companies to do the right thing by showing them the benefits of doing so

• We treat people and companies with respect

• We are crazy about chocolate, serious about people. The brighter/more colourful/crazier the better!

Check out the video below for an example of how we have done this before.

Source:

1.      Cocoa Barometer 2018, Page 13 - Where is the money going?

More info here:

https://tonyschocolonely.com/uk/en/our-mission/news/big-choco-sale-its-a-steal

https://tonyschocolonely.com/uk/en

The Prizes:

1st Place: £300 and a year’s supply of Tony’s Chocolonely

2nd Place: £200 and a hamper of Tony’s Chocolonely goodies

3rd Place £100 and a hamper of Tony’s Chocolonely goodies

One Minute Brief of the Day: Create fun posters to promote #OM8LIVE event at @TheDrum Labs in Shoreditch, London on 26/11/21

Today we’ve got a fun brief to coincide with the announcement of our 8th annual event. With a great new venue, a huge tournament line-up and the closest OMBLE of the Year voting ever, this promises to be an incredible event. It’s been over 2 years since we’ve been able to meet in person too.

So today, the brief is to create fun posters to promote the #OM8LIVE event!!

We want OMBLES new and old to be there. Many OMBLES travel to our annual event too (including us…we’re from Manchester)… we’ve even had people come from Denmark, Spain and Greece before. This is an event you do not want to miss out on!! There will be one minute speed networking too so you’ll get to know all the other OMBLES in no time too!

30% of tickets have already gone in the first couple of hours too! Make it happen!!

Tweet your entries to @OneMinuteBriefs & @TheDrum with the hashtag #OM8LIVE

Remember your Twitter handle in your entries & mention fellow OMBLES in your tweets to encourage them to come along too!

Prize: Winner will receive a special prize on the night of the event.

#OM8LIVE

26/11/2021 @ 7:00pm

We're looking forward to welcoming all of the OMBLES to the 8th annual One Minute Briefs event! And, we're returning to London for the second time in a very exciting new venue at The Drum Labs, Shoreditch, London.

We hope to see you all there, and welcome some newbie OMBLES, for an evening of quick-fire creativity with the Live One Minute Briefs tournament, One Minute talks from the OMBLES & Industry Leaders, OMB Awards ceremony + a talk & Q&A from our Founder & Creative Director, Nick Entwistle.

Dress Code: Prepared for the Party (OMB Tees & Hoodies welcome!!)

Beers and JagerOMBs at the ready!

Here’s what’s happening on the night

One Minute Speed Networking

• Meet all those friendly faces and Twitter handles from the best creative community ever!!

Talk & Q&A

• Nick Entwistle, Founder & Creative Director of the Bank of Creativity & One Minute Briefs

OMBLES - One Minute Talks

• Speakers To Be Announced over the next week

LIVE OMB TOURNAMENT

Fixtures below:

OMB Award Ceremony

• OMB TOURNAMENT WINNER

• OMBLE NEWCOMER OF THE YEAR

• OMB ENTRY OF THE YEAR

• OMBLE OF THE YEAR

• OMBLES' OMBLE OF THE YEAR

Get your tickets here or you can use the form below…

About One Minute Briefs:

One Rule. One Minute. Create an Ad.

We promote brands & causes via social media by challenging our creative community on Twitter to respond with instinctive ideas to daily advertising briefs & reward the best entries. All submissions are retweeted to our 35k+ Twitter followers, which generates millions in potential reach every single day, enabling brands to interact with huge audiences in an engaging, cost-effective way whilst creating quality content. OMB serves as a popular, diverse & inclusive social network for the creative industry across the world and we host regular workshops, talks & events for our followers, otherwise known as the OMBLES.

p.s. Check out the video from our last London event here:

One Minute Brief of the Day: Create posters to encourage millennial & Gen-Z audiences to #SeeMoreOfTheWorld with @WhereaboutsHols

Today we’ve got a fun creative brief, where we are looking to encouraging millennial & Gen-Z audiences to #SeeMoreOfTheWorld with Whereabouts Holidays. With a great prize to be won, we are excited to see all the great ideas and headlines that the OMBLES come up with for these incredible adventure holidays.

The aim is to encourage people who have never been on an adventure holiday to try one out, get younger people interested in new routes and those who are not sure about adventure holidays in general to give it a try. It’s not just about the walking, cycling and adventure. It’s about the overall holiday experience.

Remember to tweet your posters to @OneMinuteBriefs and @WhereaboutsHols with the hashtag #SeeMoreOfTheWorld

Prize for the winner:

• A £300 voucher for a Whereabouts trip 

About Us

Brand background 

Whereabouts is a relatively new brand under the umbrella of Sports Tours International which has been established since 1973. Its goal was to be known for European walking and activity holidays and to share our passion for the great outdoors and people’s overall fitness. 

The return to travel and the new direction of Whereabouts Holidays

We are completely changing here at Whereabouts – we are certainly still about sharing our passion for the great outdoors and people’s overall fitness and wellbeing, but we are wanting to go Worldwide we are wanting people to do and see more of this amazing world.  

Our customers are the young and the young at heart, people who are wanting to get off the beaten track. Do more, See more. Solo and group travellers. People who are planning adventurous trips, whether that be climbing a world’s highest mountain, driving down a world-famous highway, spotting one of the world’s most iconic mammals or doing their bit volunteering. We have something for everyone and if you don’t take life too seriously and have a love for travel and adventure, we will see more of this world together. 

We are going to be having several Travel Styles from the Iconic adventures of the Inca Trail and Everest Base Case, Wildlife trips to the Galapagos, Safaris in Africa or even bear spotting in Canada or Finland. We are also wanting to give back with some Volunteering projects worldwide whether that be with wildlife, local communities or teaching English. We will also be doing massive Self-Drive itineraries either by car or Motorhome. 

Backpacking tours worldwide will be widely available through Whereabouts with excellent first-hand knowledge and not forgetting Wellbeing and sport and our route of Walking and Hiking in Europe.

Who We Are!

Here at Whereabouts, we love our Holidays to be a little different, we want you to feel a sense of achievement and adventure after every trip!

Our competition 

None of our competition really speak to the “Youth” “Gen Z” crowd. We really want Whereabouts Holidays to be different – to be loud and proud and to make a difference to peoples lives by giving them the best advice and confidence to do and see more and to do things a little less “Normal”.

Links for imagery and more info to use:

https://whereaboutsholidays.com/

https://twitter.com/WhereaboutsHols

https://www.facebook.com/whereaboutsholidays/

https://www.instagram.com/whereaboutshols/

One Minute Brief of the Day: Create a new packaging design for @KingofShaves designed to appeal to Millennial & Gen-Z audiences ahead of their 30th anniversary in 2023! #LongLiveTheKing

We’re back again with an exciting and different OMB campaign with King of Shaves. After our amazing brief with Oatly, where we reimagined their packaging, we’re excited to see what the OMBLES come up with for this one! We welcome sketches, slogans, designs and mockups.

Use the packaging below as your blank canvas.

Be as creative as you like and enter as many times as you wish!!

One Minute Brief of the Day:

Create a new packaging design for @KingofShaves designed to appeal to Millennial & Gen-Z audiences ahead of their 30th anniversary in 2023! #LongLiveTheKing

Please tweet your entries to @OneMinuteBriefs & @KingofShaves with the hashtag #LongLiveTheKing

Remember to include your Twitter handle in the corner of your entries.

Prizes:

WINNER: £750 cash!!!

2nd: £350 cash!!!

3rd: £150 cash!!!

We are looking for the OMBLES to re-imagine & redesign two of King of Shaves' best-selling shaving products as we close in on our 30th anniversary in 2023. The packaging/design route you choose should appeal to a younger age/demographic, Millennial & Gen Z the same young people that Will (our founder) designed his original shaving oil product for, and was marketing to in 1993 aged 27 (he's now a 56 year-old Dad).

We want to keep our distinctive 'K' logo (to ensure brand recognisability & clarity is retained) but we are very open to updated, perhaps more 'modern' interpretations of it. The language, information, product description can be changed / varied / interpreted!

We know some people feel our logo is too 'large & shouty' - but with our brand being bought on cluttered supermarket shelves against multi-national competitors, we can be discreet, but not invisible! We must have shelf-edge-standout.  And sink-top-standout too! 

We have provided blank versions of our Shave Gel packaging below to apply your designs/ideas on to.

This is your blank canvas to get creative!!!

At the bottom of the page you can find the current range to see how it looks now & what info would need to go on the packaging.

Background

King of Shaves launched in 1993 with its first product, a natural shaving oil that reduced/eliminated razor burn for men who suffered from 'sensitive skin' (53%), allowed you to see where you were shaving (versus shaving off foam) and was (then) the only 'challenger brand' to Gillette. It was a problem solving brand, and it took the UK market by storm,  In 1996 it introduced its pioneering low foam, aloe rich shaving gel, developed a widely admired innovative, maverick and pioneering reputation - so much so that 28 years later, KoS still remains the UK's #3 shaving brand in UK retailers after global brands, Gillette and Nivea for Men.

King of Shaves has always been Made in Britain, is pioneering refillable shaving products, and remains independently owned.

Why the packaging design 'reboot'?

A lot has changed in shaving since the early 90's. Then, 90% of men were 'clean shaven' (and wore suits and ties to work) - razor blade technology wasn't anywhere near as good as it is today, and by using King of Shaves, men (and women) experienced a much better shaving experience - the 'King' of shaves. 

Nowadays, men are often 'ambivalent - lazy' about shaving; beards are way more commonplace - 40-50% of men now shave 'occasionally' rather than daily and razor blade technology has vastly improved, so razor burn is much less. In addition, when men and/or women buy their shaving preparation (can of shaving gel, foam - which remains by volume 90% of the market) they often choose 'the cheapest' - the brand 'on deal' or the 'default' Gillette.

Performance Brand, Lifestyle Aspiration*.

(*Of course we want that. What brand doesn't?)

With nearly 14,000 4* & 5* star genuine consumer reviews online, King of Shaves is the highest rated & reviewed shaving prep brand, bar none. 

The performance of our product, and satisfaction in using is not in question. But we need to give people a clear reason to 'Buy us and Try us'. 

In short: "Why buy King of Shaves instead of our competitors?"

What's our Why?

Gillette built their brand, reputation with the slogan 'The best a man can get'. Nivea for Men built theirs by leveraging their women's skincare expertise into men's skincare. Bulldog say they're 'Man's Best Friend', the US brand Harry's is 'Shaving's Other Guy'.

At King of Shaves, we trademarked and used print 'The World's Best Shave' - but this is in the experience of the user, not necessarily a claim to be made by a brand. Until relatively recently, we used the slogan 'Clearly Better' as our shaving preparations let you see where you're shaving. 

But we need more - to connect with our customers at an emotional level (as opposed to pure performance); evolve our language to align with consumers' brand expectations today. Perhaps be less 'shouty' about us (we've historically had a large King of Shaves logo, front and centre, top of pack). 

Most importantly, we want our packaging design to clearly communicate to whoever buys us,  the fact that if you shave with us, you're setting your skin, and you up for a 'great' day ahead. Shave better with King of Shaves, get more out of your life. Well, that's what Will believes, but like we say - he's nearly 60 now.

We (and he!) can't wait to see what you amazing creative OMBLES will come up with.

Over to you!

Links:

https://kingofshaves.com/

https://twitter.com/kingofshaves

https://www.facebook.com/KingofShaves/

https://www.instagram.com/kingofshaves/

Below you can find the current range to see how it looks now & what info would need to go on the packaging.

One Minute Brief of the Day: Create ads that bring to life how Twitter can be the perfect partner for agencies. @TwitterBusiness #GrowWithTwitter

Following our huge collab brief two weeks ago today, in which we celebrated Twitter as the perfect partner to One Minute Briefs, we are opening the brief up to include all of the creative industry!!! We want to see how you’d bring to life how Twitter can be the perfect partner for agencies to help them grow their brands and clients. The submissions in the last brief were incredible and we’re excited how you will combine Twitter with agencies, big and small, all around the world.

One Minute Brief of the Day:

Create ads that bring to life how Twitter can be the perfect partner for agencies. #GrowWithTwitter

In keeping with the Twitter theme, we recommend creating your entries at a Twitter digital ad size (1200px width X 600px height)

Just make sure you tweet to @OneMinuteBriefs and @TwitterBusiness with the hashtag #GrowWithTwitter

Don’t forget to include your Twitter handle in the corner of your submissions!! Feel free to mention the agencies you include on your entries too!

Prizes:

WINNER: £200 cash + the opportunity to work directly with the Twitter Business team to create & bring to life a Twitter Ads campaign for Q4.

Runner-Up: £100 cash + the opportunity to work directly with the Twitter Business team to create & bring to life a Twitter Ads campaign for Q4.

Background:

In our time as a company, we’ve never had more confidence in our strategy to grow yours. We’re helping brands launch something new and connect with what’s happening with advertiser experiences that only Twitter can deliver. This is why now is a better-than-ever time to join the ranks of successful agencies and advertisers on Twitter.

Twitter Business works directly with brands and agencies of all shapes and sizes to create the weird and wonderful campaigns that you see on your Twitter timeline. Let’s celebrate it! We want to show more agencies why Twitter is the perfect partner for them, and their clients. 

Some key stat’s that may be useful:

• More people are turning to Twitter and they’re more engaged than ever

• Twitter is the #1 platform for brand interaction

• 79% of people on Twitter follow brands

• +52% of Tweets on 2020 came from Gen Z

Some things that may inspire you:

• Take a look through the OMB x Twitter brief from earlier this month

• What are agencies doing on Twitter? What are brands getting right? 

• Reimagine a Twitter Ad

• Why should agencies get their clients on Twitter? How does it amplify brands?

• How is Twitter different from other social media platforms?

• Think Twitter products and tools, Spaces, Tweets, Threads, Video, Moments, Carousels…

• Show Twitter and your favourite agencies as the perfect partners to grow a brand & community.

Check out the link to the all-new Agency Playbook here.

You can access the brand toolkit here or fonts, guidelines, textures, and logos here.

See the colours and visual styles below for a bit of creative inspiration!!

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One Minute Brief of the Day: Create posters to encourage people to join the virtual #WorldClimateMarch by pledging to march 2000 steps (=1.5km) for climate justice with @Oxfam

To coincide with the COP26 UN Climate Summit happening in Glasgow this year, Oxfam is running a virtual action around climate justice. That’s why we’re hoping all the OMBLES will join in their campaigning efforts on climate and, of course, each join the march themselves!!

One Minute Brief of the Day:

Create posters to encourage people to Join the virtual #WorldClimateMarch by pledging to march 2000 steps (=1.5km) for climate justice

Tweet your entries to @OneMinuteBriefs and @Oxfam with the hashtag #WorldClimateMarch

Remember to add your Twitter handle in the corner of your entries and feel free to tag in any celebrities or organisations you’d like to see get involved!

Prizes:

• First Place: £200 cash!!

• Second place: £100 cash!!

Context:

We are dangerously close to catastrophic tipping points in global temperature rises that will wreck even more lives around the world. We have a huge opportunity to do what it takes –  right now in 2021 - to keep the vital goal of 1.5°C within reach.  Therefore, to coincide with the COP26 UN Climate Summit happening in Glasgow this year, Oxfam and partner organisations are running a virtual action around climate justice; the World Climate March. Due to the ongoing Covid-19 situation, mass public gatherings in Glasgow and beyond are not expected to take place as they normally would - resulting in a large gap for large scale public mobilisation. But we still want our voices heard! The World Climate March will give people worldwide the opportunity to show they want world leaders to take climate action during COP26. 

It takes 20 million steps to go around the world. So we aim to go around the world a few times with the 2000 steps people pledge to take showing that we are all connected globally in our fight for climate justice. We chose for 2000 steps/1.5km as it related to the maximum of 1.5 degrees warming that scientists say is necessary for the wellbeing of humanity, and world leaders agreed to in Paris. 

So what do we ask people to do?

• Step 1

  Join the World Climate March by pledging to march 2000 steps (=1.5km) for climate justice

• Step 2

  Upload a video (or photo) of you, your family, your country marching for climate justice on the World Climate March website (to be launched 7th of September) and to make it your own by use of costumes, placards, etc.

  OR

• Upload a video of you marching for climate justice on your own social media channels and add the #WorldClimateMarch hashtag so the content will be automatically uploaded to the World Climate March website.

https://www.worldclimatemarch.org/

LINK TO FONTS

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