One Minute Brief of the Day: Create posters to promote the #PretCoffeeSubscription with @Pret

In September 2020 we launched the UK’s first coffee subscription. The launch was very successful and had many sign-ups before further restrictions came into place.

As we return to normality, and get back out there, we now want to broaden our message and speak to new customers about the value, our coffee credentials and the joy of Pret. So today, we’re delighted to team up with One Minute Briefs to bring this brief to life!

One Minute Brief of the Day:

Create posters to promote the #PretCoffeeSubscription with @Pret

Tweet your entries to @OneMinuteBriefs and @Pret with the hashtag #PretCoffeeSubscription https://bit.ly/3JtwHjK

Enter as many times as you like. Remember to add your Twitter handle in the corner of your submissions. Deadline 6pm GMT.

Prizes:

1st place: £300 cash!!

2nd place: £200 cash!!

3rd place: £100 cash!!

What is the Pret Coffee Subscription?

Essentially, you pay £25 a month and for that you can get up to 5 Barista-made drinks a day at Pret. This includes coffees, teas, hot chocolates, frappes, smoothies and iced coffees a day – essentially anything a Barista makes is available as part of the subscription. There is a 30-minute gap between each order though so you can only get one drink at a time. We believe it’s a unique proposition and something which is very ‘Pret’ in style. 

How does it work?

Coffee subscribers receive a unique QR code that they scan at till to use their subscription. Codes can be accessed via our App, via email, via their Pret Account on a browser or saving to their iPhone Wallet or Android Google Pay. 

Anything else?

Our coffee is also 100% organic and we have set up our Pret Coffee Fund to build long term relationships with our farmers & sharing sustainable practices.

More information at https://www.pret.co.uk/en-GB/pretcoffeesub 

T&Cs here.

The brief?

We are looking for a new way to raise awareness of the Coffee Subscription – we know many of our fans are now aware of it, but the majority of the UK population might not be. We believe it is great value and really unique. How can we communicate what it is and get people to remember it in a fun, bold and engaging way. That’s where the OMBLES come in. We’re excited to see all of your fun, creative and instinctive ideas!

One Minute Brief of the Day: Create posters to advertise ANYTHING using puns only. In partnership with @PunHubOnline #OnlyPuns

Today we are exciting to have a fun brief in collaboration with a social feed that has had us howling with laughter recently, Punhub, We know the OMBLES love a good pun so today we are celebrating puns in all their cheesy glory.

One Minute Brief of the Day:

Create posters to advertise ANYTHING using puns only. In partnership with @PunHubOnline

Tweet your entries to @OneMinuteBriefs and @PunHubOnline with the hashtag #OnlyPuns

Prizes:

  • Top 3 entries each receive a copy of the upcoming Punhub book. To be published later this year.

  • Shortlisted entries to feature in the Punhub book and could also feature on Punhub’s Instagram which has over 1 million followers!!

  • Entries will also be shared on the Punhub Insta and Twitter throughout the day!!

Here’s a selection of pun lists to give you some great inspiration and puntastic puns to use in your entries…

Simply match them with a product/brand/service and you’ve got yourself a poster!

We can’t wait to see how the OMBLES bring this one to life!!

I’ve done a few examples myself below to kick things off…

About PunHub

PunHub was born from a love of bad jokes and bizarre stock imagery in my role as a creative at a digital agency. What started out as a bit of fun on my commute in to the office, repurposing stock imagery id used for previous client work in to these silly comics, quickly took on a life of its own.

Often using jokes submitted by the community it’s grown into a highly engaged platform for a bit of joy in people’s life while times where hard. The vast majority of the followers came while we was all stuck at home in the pandemic and gone from strength to strength.

Personally what I think makes the posts so successful is the breaking of the fourth wall, as the often dead behind the eyes model who is likely sick of taking his 300th photo for the day stares in to the eyes of the reader as they deliver another terrible punchline.

Check out some of the examples from Punhub below and feel free to use any of the bank templates in your entries too.

One Minute Brief of the Day: Create posters to campaign against businesses paying their small suppliers slowly with @GoodBizPays #GoodBusinessPays

One Minute Brief of the Day: 

Create posters to campaign against businesses paying their small suppliers slowly with @GoodBizPays #GoodBusinessPays

Tweet your entries to @OneMinuteBriefs and @goodbizpays with the hashtag #GoodBusinessPays and remember to include your Twitter handle in the corner for your entries. Deadline 6pm GMT.

It is NOT mandatory to feature the “Good Business Pays” imagery or brand within your submissions.... After all, we want multiple organisations to use this not just us. So be as creative as you like with your entries.

Prizes:

1st Prize: £500 Cash 

2nd Prize: £250 Cash 

3rd Prize: £100 Cash 

The brief

We want to bring an end to small businesses having to wait too long to get paid by their bigger business customers. By small businesses – we mean everything from freelancers and sole traders to micro and small businesses. Each year, 50,000 go out of business because of cashflow problems with fundamental impact on individuals, families and the UK economy as a whole. 

How fast or slow a company pays is a matter of choice by the people that run those companies. So we want to create a BIG campaign that makes it unacceptable to break payment terms and persistently pay suppliers slowly or late.. We want to make people realise  how damaging slow payment is – to the individuals who run their own business right through to the UK economy at large. At a time when the pressures on small business are greater than ever, we need to improve cashflow now and unlock the potential of this sector. 

Slow payment is unfair and, we believe, about a lack of respect for small suppliers. This is why we need the campaign to inspire a cultural and behavioural change towards payment It should include high impact and compelling words and imagery. Examples that have achieved the sort of change we want to have been “Think” (don’t drink and drive); “Smoking Kills” and the Gender Pay Gap. 

The best ideas submitted will be taken on by a coalition of business groups who are working collaboratively to launch a campaign later this year to achieve change. The final campaign will be promoted UK wide and across all media – digital to print. 

Key aspects we’d like you to consider are: 

• The theme and image must prompt business leaders to change their behaviour but also encourage small businesses to support the campaign. We want to create a movement! 

• It should make business leaders feel an emotional responsibility not just a rational desire to want to pay small businesses fast (and feel guilty if they don’t do the least and only meet payment terms!)

• It is NOT mandatory to feature the “Good Business Pays” imagery or brand within your submissions.... After all, we want multiple organisations to use this not just us. So be as creative as you like with your entries.

• Our ambition is to be high impact, inspiring and for the campaign to achieve behaviour change. The tone should be hard hitting and serious but also professional – this is a serious issue. 

If you support the aims of our movement, please join our community by signing up at www.goodbusinesspays.com  and help us spread the word. We never share your details and will never ask for money or membership fees.

Who we are:

Good Business Pays is a movement set up to bring an end to slow and late payments to small businesses (by bigger ones). 

We see you out there OMBLES, and we love it. It’s our mission to make sure OMBLES survive and thrive by being paid fairly and fast for your work without you having to repeatedly chase your customers for payment. 

Best of luck, and most importantly, have fun! We can’t wait to see what you come up with.

Fonts can be downloaded here.

Links:

www.goodbusinesspays.com

(3) Good Business Pays (@goodbizpays) / Twitter

https://www.facebook.com/GoodBusinessPays

Good Business Pays (@goodbusinesspays) • Instagram photos and videos

(8) Good Business Pays: My Company | LinkedIn

For full terms and conditions, click here

One Minute Brief of the Day: Create posters that bring together the nature within the logos & badges of brands & sports teams to support the #WorldWithoutNature campaign

During these challenging times, we must come together and show solidarity looking out for each other & our one home we all share.

So today, we are teaming up with WWF to bring brands together around the world to imagine a #WorldWithoutNature

This brief is a special one where we want to see posters that take the nature out of the logos/badges of brands/teams and bring them together to form new logos, scenes, messages along with fitting headlines and messages.

One Minute Brief of the Day:

Create posters that bring together the nature within the logos & badges of brands & sports teams to support the #WorldWithoutNature campaign for #WorldWildlifeDay

Tweet your entries to @OneMinuteBriefs, @WWF & @WWF_UK with the hashtags #WorldWithoutNature & #WorldWildlifeDay

  • Please tag in as many brands and teams you can think of within your tweets too with a message to encourage them to get involved by removing the nature from their logos too!!

  • Remember your Twitter handle in the corner of your entries. Deadline 6pm GMT.

Prizes:

WINNER receives £250 cash!!

Inspiration:

  • Do we see the nature from one logo visit the nature of another? Or visit another logo that doesn’t feature nature?

  • Do we see the nature of brands brought together the create scenes like in the image below?

  • Do we see the Three Lions of England meeting the Aston Villa Lion and all the other brand lions joining the pride?

  • Do we see the Duolingo bird flying with the Twitter bird to symbolise brands working together to raise awareness?

  • Do we see the Timberland, Nottingham, Malibu trees forming a forest?

    Let’s get as creative as possible to show brands and teams getting together and uniting to highlight how important nature is to everyone in a positive and powerful way.

About #WorldWithoutNature

Across the world, hundreds of brands will take part in #WorldWithoutNature including the likes of Airwick, Aston Villa, Aussie Hair, Carlsberg, City to Sea, Cushelle, , Dove, Duolingo, Ecologi, Gorilla Glue, Gumtree, Gymshark, Herbal Essences, Hootsuite, SEA LIFE, Simple, Sky, Taskrabbit, Timberland and Unilever.

Sports teams also taking part in #WorldWithoutNature include Sunderland, Nottingham Forest, Millwall and Wolves.

Brands are invited to participate on the day by photoshopping the "nature" out of their logo, updating their social media profiles and posting about their support for the for #WorldWithoutNature.

#WorldWithoutNature comes in the lead up to the UN Biodiversity COP#15 which takes place later this year. #WorldWithoutNature brings together all those who care about the climate and biodiversity crises, and will show global leaders the strength of individual voices calling for a safe, nature and climate-positive world. This requires their urgent action now for the sake of the planet’s, and our own, health.

For more information about #WorldWithoutNature visit WorldWithoutNature.com

Check out the campaign video below:

About World Wildlife Day

World Wildlife Day is marked on 3rd March to celebrate and raise awareness of the world’s wild animals and plants. This year it will be celebrated under the theme "Recovering key species for ecosystem restoration". The day will aim to draw attention to the conservation status of some of the most critically endangered species of wild fauna and flora, and to drive discussions towards imagining and implementing solutions to conserve them. 


About WWF

WWF is an independent conservation organisation, with over 30 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the Earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Visit www.panda.org/news for the latest news and media resources and follow us on Twitter @WWF.

One Minute Brief of the Day: Create posters to promote #OvarianCancerAwarenessMonth with @RCTCharity #NotOvaryacting

March is Ovarian Cancer Awareness Month and The Robin Cancer Trust aims to educate, engage and empower women across the UK to listen to their bodies.

Ovarian Cancer is 90% curable if caught early, but is often detected late - our mission is to raise awareness of the signs & symptoms to give the 7,300 woman diagnosed every year in the UK, the best chance of surviving.

#NotOvaryacting

Our life-saving ovarian cancer campaign has reached millions of young people with one clear aim – to remind you you’re #NotOvaryacting.

We want you to love your body, know your body and listen to your body – she knows you best! We want you to put your Ovaries before your Brovaries and be empowered when it comes to your health.

We don’t want to be doom and gloom or start scaremongering and we don’t mind some responsible and clever creativity and humour to get our important message across. That’s why we’re delighted to team up with the OMBLES to see how you all bring it to life today!

One Minute Brief of the Day:

Create posters to promote #OvarianCancerAwarenessMonth with @RCTCharity #NotOvaryacting

Tweet your entries to @OneMinuteBriefs and @RCTCharity with the hashtags #OvarianCancerAwarenessMonth and #NotOvaryacting

Enter as many times as you wish and remember to add your Twitter handle in the corner of your entries. Deadline 6pm.

Prizes: £100 cash prize for the winner & RCT Goodie Bag.

Listen to your body, you know it best 

It’s important to note that there is NO national screening programme for ovarian cancer.

It's important to be symptoms-aware and visit a medical professional if you are concerned.

  • Bloating

  • Feeling full

  • Irregular bleeding

  • Pain

  • Needing to pee

 KEY RISK FACTORS 

  • Family history – if two or more relatives from the same side of your family have had ovarian cancer under the age of 50, or there has been more than one case of ovarian and breast cancer in your family, you may have a higher risk of developing ovarian cancer – because you may have inherited a BRCA1/2 gene mutation.​

  • BRCA1/2 gene mutations – are associated with an up to 60% chance of developing ovarian cancer. 

  • Age – 84% of cases are diagnosed in women over the age of 50, and more than half of all cases in women over 65 – although it is important to remember that a women can get ovarian cancer at any age

When to be Concerned

1.

Persistent.

The symptoms won't go away.

2.

Frequent.

The symptoms occur most days.

3.

New.

The symptoms started in the last 12 months.

4.

Unusual.

The symptoms are not normal for you.

If you have symptoms, you should make an appointment to see a medical professional as soon as possible.

Keep a record of what symptoms you are experiencing and take this to your appointment – this will help make a speedier diagnosis. Remember, no-one knows your body as well as you – listen to your body, she knows you best.

Important Facts

90% curable

Ovarian cancer is 90% curable if detected early – meaning women surviving 5 years or more

7,300 women

are diagnosed with ovarian cancer every year in the UK – that’s 20 per day

1 in 52

women will be diagnosed with ovarian cancer in their lifetime

Common

Ovarian cancer is the 6th most common cancer in women


Find out more here: therobincancertrust.org/ovarian-cancer


Other links:

https://www.facebook.com/TheRobinCancerTrust/

https://twitter.com/rctcharity

https://www.instagram.com/rctcharity

One Minute Brief of the Day: Create posters that bring to life how easy it is to edit photos on mobile with @Canva. #RemixWithCanva 

One Minute Brief of the Day:

Create posters that bring to life how easy it is to edit photos on mobile with @Canva. #RemixWithCanva 

Tweet your entries to @OneMinuteBriefs and @Canva with the hashtag #RemixWithCanva and remember to include your Twitter handle in the corner fo your entries. Deadline 6pm GMT.

Prizes:

1st Prize: £500 Cash - Canva Pro 1 yr + Swag

2nd Prize: £250 Cash - Canva pro 6 months

3rd Prize: £100 Cash - Canva Pro 3 months

The brief

Everyone has their own idea of a perfect photo. With Canva, you can easily take control of your image’s look and feel. Remix it with easy-to-use tools, a range of filters, simple slider adjustments, adding stickers, and more.

The best part? You can do it all from one place. By the time you had read that opening paragraph, you could have uploaded a photo on Canva, remixed it, shipped it, and popped the kettle on for your afternoon tea. It’s that easy.

This is a pretty open brief, but here are some key things you should note:

• Showcase how easy it is to edit photos with Canva on mobile

• Use the hashtag #RemixWithCanva

• Our tone is fun, playful, and inclusive

If you need more info, check out https://www.canva.com/photo-editor/ before you help us spread the word. 

Who we are:

Canva is a free online design platform with an easy-to-use interface featuring a wide range of fully customisable templates. Plus, our huge library of fonts, photos, illustrations, videos, and audio clips makes Canva the perfect companion to create your response to a One Minute Brief.

We see you out there OMBLES, and we love it. It’s our mission to empower everyone in the world to design - seeing you create unique ads using Canva makes us smile.

Best of luck, and most importantly, have fun! We can’t wait to see what you come up with.

Links:

https://www.canva.com/

https://twitter.com/canva

https://www.facebook.com/canva

https://www.instagram.com/canva/

https://www.linkedin.com/company/canva

For full terms and conditions, click here.

A Special Thank You to One Minute Briefs... by @MoleyHoleyAds

A Special Thank You - One Minute Briefs...

The first time I discovered One Minute Briefs was back in September 2021, joining in with a brief to help Twitter spread the message of how businesses could grow using the social media growth tools provided. At this time, I had only just finished University a matter of months before and was frantically worried about what my next steps were in terms of how I could make moves in the creative world, especially with my desire of working in creative advertising. I felt that there was a secret formulated way of getting into the industry, and if I didn't follow it, I would surely fail. However, when I posted my first OMB piece for this Twitter brief in particular, I felt something that I never thought I would feel again since moving on from University, a sense of achievement, a feeling of accomplishment and motivation that I had the capability to make a success of myself.

Unfortunately it was never a winning entry, which felt upsetting to me at the time, as I thought it was a sign to give up, being that there were far better ideas that I could never live up to. Moving forward, I had instantly moved back to applying for jobs in the advertising fields, where I was being rejected left, right and centre once again. Although this is to be expected in the world of job hunting, it took a toll on my confidence and mental health once again, making me feel like my skills were mediocre, and I would never be up to scratch like other people in the creative world. Then, on the morning of the 8th of December, I was met with a notification on my timeline by OMB yet again, with another brief that took to my fancy, this time for Canva, the brief being to create an ad that shows how fun and easy it is to use the new Canva Draw app. At this point in time, I had been rejected from so many jobs in my desired field that I felt like I needed a boost of confidence, both mentally and creatively, making me instantly reflect on the time I created my piece for Twitter. I decided to hop back onto the Adobe Creative Suite and having another shot at it. Despite the name One Minute Briefs, it took me about 3 hours to even think of an idea to produce, baffling me to even how one could create an idea in just a minute. Once I had it though, I was extremely proud of the result, and all the feelings of pride rushed back to me all of a sudden, just like they had when I produced my Twitter piece.

Again, another loss sadly. However, this time felt a little different. I didn't feel so upset about it like I did before, as it wasn't my main objective to win this time round. I was only looking to boost my confidence in terms of provoking the sense that I was good enough to be a part of the creative world. That was the start of a turning point for me in my creative work, making me realise that what I was seeking wasn't just to win, but instead to help myself progress my work in terms of quicker thinking, stronger copy, better designs each time round, and more. It wasn't until December the 9th's brief, advertising a well-timed cheese and wine event, that I decided that I would dedicate myself to working on an OMB brief a day to progress my work and build my portfolio for (this site).

Everyday, I would be met with another loss, but even that being the case, I was less and less deterred by it. If anything, it started to give me more drive to just keep going at the briefs, as I wasn't expecting to win, and knew as time went on, my reason for doing them would stick with me more and more, driving me to focus on building my own reputation, both in the interest of helping my own creative confidence and widening my recognition within the creative world.

Move forward to the 21st of December however, where producing work on a Christmas card brief bought along something I never expected, my first OMB win! It felt unreal that my work had been chosen as a winner, and for a Christmas card brief too! What felt even better is how I had not expected to win it, so when the feeling came round, that sense of achievement felt elevated to what it would have been if my main intention was only to win! That night, I had a small celebration in my own fashion, not knowing that this was just the start of many of wins to add to my unexpected tally.

It took a while for OMB to get back to the usual swing of briefs due to the Christmas and new year holidays coming round, but when it eventually came back on the 3rd of January 2022, I was already excited to start exercising my creative muscles once again! In fact, it was the only thing on my mind, even during Christmas Day, a new obsession to say the least!

By this time, but not the first, I wasn't just producing one idea a day, but sometimes even three, as I believed that it was only one entry per person funny enough, a relief to me as for the first brief back, I was struck with so many possibilities at once for simply changing one letter in a brand name to change their meaning all together.

It was the first day back and to my surprise yet again, a second OMB win! I was once again over the moon to have won and just like the last win, I was never expecting to have my entry selected once more. Again, it felt like another step-up in the creative world, and I had never felt so on top of my work. I had finally found a community that made me feel appreciated whilst also helping me develop my work with creative inspiration, both by admiring entries from other OMBLES (the name given to people within the OMB community) and having people provide messages of praise for certain pieces of mine, which really helped me create a defined style in my work, knowing how to create better pieces every day that went by.

On the 3rd of January, I had also seen a position with OMB to join their OMBassadors. During the period of waiting to reply, I was producing more and more content each day, still dedicating myself to each brief as passionately as I could. By the 12th of January, I received an email back from Nick Entwistle (Creative Director and Founder of the Bank of Creativity, also the main operator of everything One Minute Briefs), and after a flow of discussion between the 3rd to the 12th of January, reading the words, 'Delighted to welcome you to the OMBassadors as your enthusiasm and positivity is fantastic.' was the best achievement I had ever felt since graduating University, if not topping it! I finally felt like the calling I had been waiting for had arrived at a time where I was at my peak in creativity and confidence. It made me realise that the rejection I had faced in the past may have hurt, but had actually been a way of finding my place in a community I felt (and still feel) spurred on by each day.

However, I have discovered that it's not just my creativity that has been supported whilst being both an OMBLE and part of the OMBoard, but also my mentality too. I have many examples of this that could turn a blog post into a story book. To name just a few, making friends within the OMB community that I have both had DM me and message me in response to some of my posts has helped me in ways I cannot thank them enough for. For example, Rae Joan (@raejoancreative) and Lynne White (@LynneMWhite1) on Twitter (just to name two out of many legendary humans on Twitter) have both taken their time out to not just respond to me, but also DM me to have friendly conversations with me about their ventures and my ventures in life, creating a the bond of friendship I've always been looking for. Even more to add, Rae Joan (@raejoancreative) has just recently gave me a lead for a possible opening in a remote job setting! I want to say it is little things like this that make me realise how the OMB community is the best, but in reality, these things are just way to big to be called 'little things'. To see support like this in a community that just keeps surprising me and many others day after day, it goes to show that you're never alone in the creative world, especially when involved with OMB.


Another example of phenomenal support both creatively and mentally is Nick. Inviting me to be an OMBassador was one thing, but DMs via. Twitter to give me both creative advice and mental support, as well as job hunting support, has blown me away, and is more than I ever knew possible from one sole. For example, in terms of creative support, any risqué posts that I may have tried testing the water with or may have slipped past my eyes, there have been DMs helping me to rethink the ideas, improving them thoroughly (thank you for the save or two... or three).

An example of mental support however was just on the 22nd of February, where I was met with a sudden accident in the family, where my small Jack Russell cross was rushed into the vets due to a severe wound to her back. It put me out of sorts, and to make matters worse, I was also met with an email by an agency I had been determined to get into for quite a while saying I was unsuccessful in the process, bringing me to a very low point that day. I then tweeted out that I wouldn't be entering more than once for the brief, and was more than instantly met with a message by the OMB Twitter page (Nick) saying, 'message me anytime!'. I knew right there that I could message and feel supported in a way that I was never made aware of in my time of learning about what it is like to be in a creative position before, something I feel should be made more of a deal of in the wider world of job searching. Mental health is just as important as the creative drive you get, and I couldn't thank Nick or the community more for that.

Two people I've also found friendship in are Sean and Gareth, part of the social media team over on Facebook, the team I am also with in helping with daily posts, such as making sure the brief is uploaded each day, and creating niche posts to interact with everyone more! They have been extremely warming and inviting towards me and, just like Nick, have made me feel a part of OMB like no other! I couldn't thank them enough.

Finding this community and having both Nick and everyone to support me has gave me so much strength and confidence, making me wish there was a way I could thank them more than I already have! I keep thinking to myself each week how well ran OMB is too, making real world ties with brands for OMB briefs and more, which is the most impressive things I've seen in my life!

To Nick, Sean, Gareth, the OMBassadors and the community, plus every brand interaction I've had on Twitter, I can't thank you enough for how far I've come, I couldn't have done it without you. As for the future of my involvement in OMB, I look so forward to what's around the corner for not just me, but for you OMBLES too. Also, for anyone else looking to join either as an OMBLE or as an OMBassador, I have this to say:

This is the coolest, most caring, most up-lifting team to be a part of! If you're considering joining, or have only just found out what OMB are about, let me be the first to say that the opportunities associated with OMB are really not ones to be missed, both for creative reasons, and to help you realise that your work is good enough!

To the future of OMB!

@MoleyHoleyAds

Why One Minute Briefs are so addictive, and what keeps OMBLES like me coming back for more…? - @HannahHaworth15

Why One Minute Briefs are so addictive, and what keeps OMBLES like me coming back for more…?
By Hannah Haworth
@HannahHaworth15

Today marks my OMBversary!  A year ago – inspired by *that* KitKat ad by Sam Hennig, I dipped my toe in the water of this inclusive community of creative one minute wonders (< the good kind!).  What a journey it’s been so far…

As with most fads of mine, like the annual promise to gym more and swim more, or my occasional flirtation with a fringe, I initially determined to enter every single daily brief – knowing (not so) deep down that really the novelty would probably wear off before the month was out.

But now I’m 12 months in, and although I woefully cannot profess to a 100% entry streak, I’m not far off with only the odd few days missed here and there.  So why so addictive, and what keeps me coming back for more (almost) every single day…?

Those who know me beyond the Twitter handle will far too often have heard my mantra of “I’m not a designer” (I’m a marketing manager let loose with an Adobe license!)  So I initially decided to get involved to try and gain some confidence around design execution.  The best thing about One Minute Briefs is that you don’t have to be a designer at all – heck you don’t even have to be a creative – just a ‘you’, with an idea (or 12).  I was excited to explore new concepts outside my daily scope of work, and learn from other creatives and hobbyists.  Seeing the different approaches to the same brief – learning different styles and techniques.  I suppose I also hoped for some validation along the way – to quiet that imposter syndrome that all too frequently pops its ugly head.

To date I have entered around 230 briefs spanning industries from food to travel, weather, toiletries, technology, not for profit and many more.  I’ve entered posters, billboards, (terrible attempts at) animation, cards, product packaging, point of sale and social posts.  And to my humble bemusement have found a steady stream of shortlists, a handful of wins and an unexpected bounty of community, comaradery and just genuine support and love for my submissions.

Social media gets a bad rep, a lot of the time, so to find a genuine community like this – where the positivity is thriving is a rare and really wonderful thing – especially for many OMBLES who do arrive tentative and unsure of how they will be received.  The community welcomes them with open arms and is the number one reason – by far – that I continue to enter every day.

The second reason is the genuine difference it is making to my personal development.  Looking back over my portfolio of submissions, there is a clear progression in the style and way I approach briefs 12 months on. I’m guilty of being an overthinker.  But by the true spirit of OMB, you only have a minute.  Granted my execution usually takes a little longer, but I do try to stay true to the one minute idea.  Learning to go instinctive has been the biggest takeaway of my journey so far.  Some days I’ll enter a few different ideas, but it’s usually that initial seed that has the best outcome.

Whether it be from having more confidence, being less reserved, dare I use the cliché ‘thinking more outside the box’ or simply being inspired by the daily exposure to literally hundreds of different styles, ideas and executions, I have noticed a marked difference in my approach to not only the daily OMB but the work I produce in my professional life.  Now if ever I am lost for ideas, I approach a task as a One Minute Brief, and soon enough the ideas are flowing.

So what started out as a bit of fun, to give me a reason to dabble with that curious tool on Photoshop or that new animation I found in Canva, has become a muse.  A creative solace, and a community of which I feel very much a part – my very own supporters cheering me on to better myself, my abilities and my creativity. 

Plus the occasional cash prizes kinda sweeten the deal too 😉

One Minute Brief of the Day: Create posters to bring to life #RiversJourney to inspire others through football.

Today’s brief is an extra special one that I hope everyone in the community will take part in. River is on a journey to inspire others through football. Him and the family have been in Manchester for 5 weeks and been able to visit City, United and Oldham. But what if the OMBLES could help River visit the world of football with posters featuring River as the hero in kits, badges, stadiums or even scoring goals in famous moments.

We’d love to see your creativity on this one and enter as many times as you can. Headlines relating to River’s story and his mission to spread the love of football would be brilliant too!!

“I saw River’s story on Friday after seeing a video in which he asked Jack Grealish to send a video message to his friend Macauley. He was in a Man United shirt, with a City player and he actually supports Wolves! I loved that his story is all about the love of football and I felt inspired so I spoke to River’s dad via DM to see how One Minute Brief can support his journey. This weekend, River was guest of honour at Oldham Athletic as the family are in their 5th week in Manchester with River receiving treatment at Christie’s Hospital.

I think the OMBLES can help celebrate River as the hero he is, bring to life his footballing mission and put a smile on his face as he continues his battle.”
— Nick Entwistle - One Minute Briefs Founder

One Minute Brief of the Day:

Create posters to bring to life #RiversJourney to inspire others through football.

Tweet your entries to @OneMinuteBriefs & @RiverTheChamp with the hashtag #RiversJourney

River’s Story:

This is River, earlier this year River had a poorly eye, his mom, called the doctors who treated it as blepharitis, a bacterial infection and was told to just bathe it. Days passed and still no improvement, his mom asked to see a doctor but was refused as they were only doing telephone appointments, but asked to send in a photo of Rivers eye.

The doctor then prescribed antibiotic drops, but still no improvement, in the end Rivers mom took him to the hospital who thought it may be hayfever and sent him home with hayfever drops to take for a week, Rivers eye seemed to be getting worse so he was taken back to the hospital only to be told that there was a lump that could be cancerous so an MRI and biopsies were needed.

River went home to celebrate his 7th birthday with all his family & friends because the next day he was in surgery having biopsies taken. Waiting for the results was very difficult for Rivers family and friends as they were all praying for good news. Unfortunately River has been diagnosed with Rhabdomyosarcoma, a cancerous tumour and has currently started an intense course of chemotherapy for the next 12 months, after this River will have to have radiation which could either potentially take partial sight or full sight of his eye.

You can donate here to help with the financial strain of daily hospital visits, parking fees and to enable us to buy things that would bring a smile to Rivers face and hopefully make memories for him that will outeigh the trauma of chemo, radiation and endless hospital visits, which result in River missing out on so much of his young life.

Here are some photos of River with football players. Feel free to use any of the pics within your entries!!


One Minute Brief of the Day: Create Bus T-Side & 48 Sheet Billboard-style posters showing people being #BiotifullyGutsy and heroing one of the @BD_Gut_Health Kefir products.

In our second brief with Biotiful in quick succession, we’re getting gutsy!

Biotiful Kefir is naturally delicious and has billions of live cultures to help keep a gut microbiome diverse; support immunity & gut health. It helps you to be the best version of yourself and helps you to take on the day.

We want to see how the OMBLES bring that to life in their typically instinctive, gutsy ways!!


One Minute Brief of the Day:

Create Bus T-Side & 48 Sheet Billboard-style posters showing people being #BiotifullyGutsy and heroing one of the @BD_Gut_Health Kefir products below.

  • Biotiful Kefir Original 500ml

  • Biotiful Kefir Yogurt Raspberry & Pomegranate 400g

  • Biotiful Plant Based Oat Kefir Mango 250ml

  • Biotiful Kefir+Protein 235g

We’d love to see examples of how you would bring to life the idea of being gutsy in all sorts of situations, whether it’s showing your talent, trying something for the first time or challenging yourself. It’s completely open to interpretation. Be as creative as you like and enter as many times as you like.

Please tweet your entries to @OneMinuteBriefs and @BD_Gut_Health with the hashtag #BeBiotifullyGutsy

Prizes: 

1st Place:

£200 cash prize and a month’s supply of Kefir!!

2nd Place: 

£150 cash prize!!

3rd Place: 

£100 cash prize!!

WHAT IS BIOTIFUL KEFIR?

Biotiful Kefir, Gut-Friendly* & Naturally Delicious! 

Biotiful Kefir is a cultured Dairy or Non-Dairy drink.

Kefir is a nutritious fermented product with billions of live cultures to support Gut Health & Immunity, naturally. Light, smooth & refreshing with no sugar added. Completely natural and free from any artificial colours, flavours or preservatives.

Originating from the Caucasus mountains, Kefir has been a trusted dietary staple for over 2,000 years. The word literally means ‘feel good’, and with over 40 strains of gut-friendly cultures in our Biotiful Kefir we understand why.

We love Biotiful Kefir, in its many forms, throughout the day. It’s great in smoothies, poured over granola, added to a recipe or as a dessert. 


HOW IS KEFIR MADE?

Biotiful Kefir is made with an ancient fermentation method which is amazing yet simple.

It starts with Kefir grains, which are essentially a cluster of beneficial bacteria. These live cultures are added to fresh warm milk – dairy or non-dairy, kick-starting the fermentation. Inside of a tight container away from light, allowing them to grow and reproduce, whilst starving the grains of oxygen.

Once the Kefir is fermented, the remaining Kefir grains are strained before bottling, leaving you with a smooth, delicious, cultured drink.


WHAT ARE THE BENEFITS OF KEFIR?

Kefir is a naturally fermented food made with billions live cultures, and it’s believed these fermented foods can provide a dose of live microorganisms to support healthy digestion to help support gut health and immunity. 


Additional Messages we’d like to share:

  • Gut-friendly*

  • Gut Health* support, naturally

  • Immunity support**, naturally

  • Biotiful is the N° 1 kefir brand in UK***


*Kefir is also source of calcium, which contributes to the normal functioning of the digestive enzymes

**Kefir is a source of Vitamin B12, which contributes to the normal functioning of the immune system.

*** IRI Total Market MAT 30th October, 2021

Green is our core colour 369c. Feel free to use any of the images or logos in your submissions.

Links:

https://biotifulguthealth.com/ - web

https://twitter.com/BD_GUT_HEALTH - twitter

https://www.facebook.com/biotifulguthealth - facebook

https://www.instagram.com/biotiful_gut_health/ - instagram

One Minute Brief of the Day: Create posters to highlight the @MetOffice Red National Severe Weather Warning for #StormEunice to keep people safe

One Minute Brief of the Day:

Create posters to highlight the @MetOffice Red National Severe Weather Warning for #StormEunice to keep people safe

Let’s spread the message far and wide to help communicate the dangers in a clever, clear and responsible way.

Tweet your submissions to @OneMinuteBriefs & @metoffice with the hashtag #StormEunice

Remember to add your Twitter handle in the corner of submissions. Deadline 6pm GMT.

PRIZE:

1ST PLACE: £200 CASH!!

  • ENTRIES COULD ALSO BE FEATURED ON THE MET OFFICE SOCIAL CHANNELS & HAVE THE CHANCE TO BE BROUGHT TO LIFE IN THE FUTURE!!!

Storm Eunice:

Storm Eunice is going to impact much of the UK on Friday. The most significant wind gusts are expected in the south and west of the UK, with an amber warning now in force here from the early hours of Friday morning. Exposed coastal areas could see wind gusts in excess of 95mph, while inland areas could still see gusts to around 80mph, bringing the potential for fallen trees, damage to buildings and travel disruption. 

Although Storm Eunice’s strongest winds will be on its southern edge, the northern flank of the system brings the potential for some snow to northern areas. A yellow warning for wind and snow has been issued covering Northern Ireland, northern England and southern Scotland, where potentially up to 20cm of snow could accumulate over high ground, with up to 5cm possible in some lower areas. Brisk winds in this area could cause blizzard-like conditions and drifting of lying snow, reducing visibility, and making driving conditions difficult.  

More info in the Met Office Press Release here: 

https://www.metoffice.gov.uk/about-us/press-office/news/weather-and-climate/2022/amber-warnings-in-force-for-storms-dudley-and-eunice

DO’s

  • Use the Met Office colour palette and logo;

  • Keep it simple, responsible and impactful;

DONT’s…

  • No referencing political agendas;

  • Reference catastrophic weather events

WINNING CRITERIA

  • Best posters will be unique, and highlight that the Met Office are a trusted source of weather and climate information. The best entries will also clearly and responsibly share this message.

Social Links:

Facebook

https://www.facebook.com/metoffice/

TikTok

https://www.tiktok.com/@metoffice

Twitter

https://twitter.com/metoffice

Instagram

https://www.instagram.com/metoffice/

YouTube

https://www.youtube.com/metoffice

Snapchat
metoffice

Feel free to use Met Office logo in your entries. Note that the preferred positioning of this on graphics is in the top left.

Brand colour codes can be found below.

One Minute Brief of the Day: Create posters/cards to encourage people to celebrate #ValentinesDay with Jameson Whiskey. 

One Minute Brief of the Day: 

Triple distilled, twice as smooth, one of a kind. 

Valentine’s Day is upon us, and we’re looking to be whisked off our feet.. 

Create posters/cards to encourage people to celebrate #ValentinesDay with Jameson Whiskey. 

Please tweet your posters to @OneMinuteBriefs and @Jameson_UK with the hashtags #LoveJameson & #ValentinesDay

Remember to include your twitter handle in the corner of your entries. 

Prizes:

  • 1st: £150 + a bottle of Jameson Original

  • 2nd: £100 + a bottle of Jameson Original

Please create and enjoy Jameson responsibly. 18+ only. Entries must adhere to Pernod Ricard code of corporate comms.

Keep all entries positive and have fun. Enter as many times as you like and share each other’s work!

Our story:

Jameson Irish Whiskey is a blended Irish whiskey. What’s that we hear you say? Well first we take the best of pot still and fine grain whiskeys. Then we triple distil them - not because we have to because we want to as it gives it its signature smoothness. Finally, we age them in oak casks for a minimum of 4 years. The result? A unique whiskey with a perfect balance of spicy, nutty and vanilla notes with hints of sweet sherry. 

Best enjoyed with friends. Try it neat, over ice, or with ginger ale and lime for a crisp and refreshing drink.

www.jamesonwhiskey.com 

Social Links:

www.instagram.com/jamesonuk

www.facebook.com/jamesonuk

https://twitter.com/jameson_uk

T&Cs available here.

One Minute Brief of the Day: Create posters that bring to life perfect pizza partnerships with #PapaJohnsHalfandHalf & show how two become one ahead of #ValentinesDay with @PapaJohnsUK 

With the most romantic day of the year fast approaching, swap the flowers and chocolates for something they really want…pizza! Because who doesn’t love pizza.

But you don’t like your partners taste in pizza we hear you say? Not a problem at Papa Johns as we offer the perfect solution, a half and half pizza! When two become one, you create the perfect pair! 

One Minute Brief of the Day:

Create posters that bring to life perfect pizza partnerships with #PapaJohnsHalfandHalf & show how two become one ahead of #ValentinesDay with @PapaJohnsUK 

Tweet your entries to @OneMinuteBriefs & @PapaJohnsUK with the hashtags #PapaJohnsHalfandHalf & #ValentinesDay

Deadline for submissions 6pm GMT. Remember to add your Twitter handle in the corner of your entries.

Prizes:

• 1st place – Years Supply of Pizza

• 2nd place – 6 month’s supply of pizza

• 3rd Place – Free large pizza voucher

We’re excited to see how the OMBLES interpret this in their instinctive creative ways and show Papa Johns pizza their half and half creations!

Check out the menu & more info here: https://www.papajohns.co.uk/

Twitter – https://twitter.com/PapaJohnsUK

Facebook – https://www.facebook.com/papajohnsuk

Instagram – https://www.instagram.com/papajohnsuk/

LinkedIn – https://www.linkedin.com/company/papajohnsuk

And, if you know what two halves you want, why not settle down on Valentine’s evening with a dinner for two, any large pizza, any 2 sides and any large drink only £22!!

T&Cs here.

One Minute Brief of the Day: Create posters to help @metoffice combat exaggerated weather stories. #TrustedForecasts

One Minute Brief of the Day:

Create posters to help @metoffice combat exaggerated weather stories.

Do it in a visually exciting way while making it unique to the Met Office… and have fun! 

Tweet your submissions to @OneMinuteBriefs & @metoffice with the hashtag #TrustedForecasts

PRIZE:

1ST PLACE: £200 CASH!!

  • ENTRIES COULD ALSO BE FEATURED ON THE MET OFFICE SOCIAL CHANNELS & HAVE THE CHANCE TO BE BROUGHT TO LIFE IN THE FUTURE!!!

CONTEXT:

The Met Office is the National Weather Service for the UK, providing internationally-renowned weather and climate science and services to support the public, government and businesses.

  • A huge blizzard on the way?

  • Or a long hot summer being guaranteed?

Headlines like this are becoming more commonplace in the media and it’s important that the public are able to identify real and exaggerated weather stories and understand the importance of Met Office forecasts as a trustworthy source.

More info here: 

Forecasting fact-busters:
https://www.metoffice.gov.uk/weather/learn-about/met-office-for-schools/themes-for-7-11/resources-7-11/forecasting-fact-busters

Example statement commenting on widespread January snow:
https://twitter.com/metofficenews/status/1485684448595259393

Snow headlines vs reality:

https://www.tiktok.com/@metoffice/video/7056875427909963014?is_copy_url=1&is_from_webapp=v1&lang=en

DO’s

  • Use the Met Office colour palette and logo;

  • Keep it simple and impactful;


DONT’s…

  • No referencing political agendas;

  • Reference catastrophic weather events

  • Do not mock up any National Severe Weather Warning content using the Met Office logo


WINNING CRITERIA

  • Best posters will be unique, and highlight that the Met Office are a trusted source of weather and climate information. The best entries will also clearly position us as weather experts.

Social Links:

Facebook

https://www.facebook.com/metoffice/

TikTok

https://www.tiktok.com/@metoffice

Twitter

https://twitter.com/metoffice

Instagram

https://www.instagram.com/metoffice/

YouTube

https://www.youtube.com/metoffice

Snapchat
metoffice

Feel free to use Met Office logo in your entries. Note that the preferred positioning of this on graphics is in the top left.

Brand colour codes can be found below.

One Minute Brief of the Day: Create billboard-style posters to communicate to young people (18-40 years old) to #BeBiotifullyYou with Biotiful Kefir.

We’re very excited to be teaming up with Biotiful today to bring the Gut Health benefits of Biotiful Kefir to life in typically brilliant OMBLE style for the chance to win some great prizes!!

Biotifully You! Your gut is diverse, individual, your own! 

Biotiful Kefir is naturally delicious and has billions of live cultures to help keep a gut microbiome diverse; support immunity & gut health. 


One Minute Brief of the Day:

Create billboard-style posters to communicate to young people (18-40 years old) to #BeBiotifullyYou with Biotiful Kefir. Their GUTs are diverse, individual & their own - support yours with Biotiful Kefir.

Please tweet your entries to @OneMinuteBriefs and @BD_Gut_Health with the hashtag #BeBiotifullyYou

Prizes: 

1st Place:

£200 cash prize and a month’s supply of Kefir!!

2nd Place: 

£150 cash prize!!

3rd Place: 

£100 cash prize!!

WHAT IS BIOTIFUL KEFIR?

Biotiful Kefir, Gut-Friendly* & Naturally Delicious! 

Biotiful Kefir is a cultured Dairy or Non-Dairy drink.

Kefir is a nutritious fermented product with billions of live cultures to support Gut Health & Immunity, naturally. Light, smooth & refreshing with no sugar added. Completely natural and free from any artificial colours, flavours or preservatives.

Originating from the Caucasus mountains, Kefir has been a trusted dietary staple for over 2,000 years. The word literally means ‘feel good’, and with over 40 strains of gut-friendly cultures in our Biotiful Kefir we understand why.

We love Biotiful Kefir, in its many forms, throughout the day. It’s great in smoothies, poured over granola, added to a recipe or as a dessert. 


HOW IS KEFIR MADE?

Biotiful Kefir is made with an ancient fermentation method which is amazing yet simple.

It starts with Kefir grains, which are essentially a cluster of beneficial bacteria. These live cultures are added to fresh warm milk – dairy or non-dairy, kick-starting the fermentation. Inside of a tight container away from light, allowing them to grow and reproduce, whilst starving the grains of oxygen.

Once the Kefir is fermented, the remaining Kefir grains are strained before bottling, leaving you with a smooth, delicious, cultured drink.


WHAT ARE THE BENEFITS OF KEFIR?

Kefir is a naturally fermented food made with billions live cultures, and it’s believed these fermented foods can provide a dose of live microorganisms to support healthy digestion to help support gut health and immunity. 


Additional Messages we’d like to share:

  • Gut-friendly*

  • Gut Health* support, naturally

  • Immunity support**, naturally

  • Biotiful is the N° 1 kefir brand in UK***


*Kefir is also source of calcium, which contributes to the normal functioning of the digestive enzymes

**Kefir is a source of Vitamin B12, which contributes to the normal functioning of the immune system.

*** IRI Total Market MAT 30th October, 2021

Green is our core colour 369c. Feel free to use any of the images or logos in your submissions.

Links:

https://biotifulguthealth.com/ - web

https://twitter.com/BD_GUT_HEALTH - twitter

https://www.facebook.com/biotifulguthealth - facebook

https://www.instagram.com/biotiful_gut_health/ - instagram

One Minute Brief of the Day: Create posters that bring to life how teachers and/or students can use #CanvaForEducation in the classroom.

One Minute Brief of the Day:

Create posters that bring to life how teachers and/or students can use #CanvaForEducation in the classroom.

Tweet your entries to @OneMinuteBriefs and @Canva with the hashtag #CanvaForEducation and remember to include your Twitter handle in the corner fo your entries. Deadline 6pm GMT.

Prizes:

1st Prize: £500 Cash - Canva Pro 1 yr + Swag

2nd Prize: £250 Cash - Canva pro 6 months

3rd Prize: £100 Cash - Canva Pro 3 months

The brief

Canva has teamed up with OMB again to bring you our latest creative challenge. This time, we’re looking for you to help us promote Canva for Education. It’s just like the Canva you know and love, except it's aimed at teachers and students, and it offers all the premium content and features from Canva Pro, completely free to K-12 teachers and students.

Plus, they can access additional educational resources and seamlessly integrate with other online learning platforms. We’re looking for creative solutionx that raise awareness of Canva for Education, inspires teachers to adopt it, and gets the class excited.

This is a pretty open brief, but here are some key things you should note:

• Canva For Education is aimed at K-12 teachers and students

• It is free for K-12 teachers, districts and their students

• Use the hashtag #CanvaForEducation

• Our tone is fun, playful, and inclusive

If you need more info, check out www.canva.com/education before you help us spread the word.

Who we are:

Canva is a free online design platform with an easy-to-use interface featuring a wide range of fully customisable templates. Plus, our huge library of fonts, photos, illustrations, videos, and audio clips makes Canva the perfect companion to create your response to a One Minute Brief.

We see you out there OMBLES, and we love it. It!s our mission to empower everyone in the world to design - seeing you create unique ads using Canva makes us smile.

Best of luck, and most importantly, have fun! We can!t wait to see what you come up with.

Links:

https://www.canva.com/

https://twitter.com/canva

https://www.facebook.com/canva

https://www.instagram.com/canva/

https://www.linkedin.com/company/canva

For full terms and conditions, click here.

One Minute Brief of the Day: Create posters that communicate how equality creates a better future for everyone. With @Oxfam #InequalityKills

Today’s One Minute Brief is an important one in collaboration with Oxfam and there are some great prizes to be won!! We hope the OMBLES will help share this important message and encourage action.

One Minute Brief of the Day:

Create posters that communicate how equality creates a better future for everyone. With @Oxfam #InequalityKills

While inequality is killing people and our planet, and has been turbocharged by the ongoing COVID-19 pandemic. We seek for an economic model that works for everyone, not only a very few rich and powerful people.

Please tweet your entries to @OneMinuteBriefs & @Oxfam with the hashtag #InequalityKills

Prizes

  • First Place: £200 cash!!

  • Second place: £100 cash!!

What is the cause, who is being harmed, and who is benefitting?

The wealth of the world’s 10 richest people has doubled since the pandemic began. The incomes of 99% of humanity are worse off because of COVID-19. Widening economic, gender, and racial inequalities—as well as the inequality that exists between countries—are tearing our world apart.

This is not by chance, but choice: “economic violence” is perpetrated when structural policy choices are made for the richest and most powerful people. This causes direct harm to us all, and to the poorest people, women and girls, and racialised groups most. Inequality contributes to the death of at least one person every four seconds.

But we can radically redesign our economies to be centred on equality. We can claw back extreme wealth through progressive taxation; invest in powerful, proven inequality-busting public measures; and boldly shift power in the economy and society. If we are courageous, and listen to the movements demanding change, we can create an economy in which nobody lives in poverty, nor with unimaginable billionaire wealth—in which inequality no longer kills.

Objective

We want to use the 2022 WEF as an opportunity to push for economic, gender and racial equality and change. Inequality means people are needlessly losing their lives to poverty, gender-based violence, lack of access to health care and climate crisis. These are the violent consequences of the uncontrolled power and influence the richest individuals and companies have over our economies.

For the future to be more equal for all of us, we must redistribute both wealth and power..

The question we want to pose to the creatives engaging in this brief is: 

Inequality affects us all, is killing people and the planet. Imagine a real sustainable, poverty-free, violence-free world, where human rights are respected and people can thrive regardless their cast, gender, origin, nationality or racialised context. Overcoming extreme inequality means all humans have the ability to pursue their dreams. 

How would you depict this? How can we showcase how a more equal world with better economic models would work for the benefit of us all?

It is important that we showcase how a more equal economic model will work for everyone and not just the few who are currently hoarding resources.

Find out more in the Inequality Kills report here.


Feel free to use any of the colours, backgrounds and logos in your entries.

Font also available to download here.

One Minute Brief of the Day: Create posters that show what a #WorldWithoutNature would look like by taking the nature out of logos/badges of brands/sports teams in real-world scenarios with @WWF

We’re excited to announce that we are joining forces with the WWF to bring back the #WorldWithoutNature campaign once again following the success of last year, where we had reach of half a billion! And, we’d love the OMBLES to get involved once again!

  • 2021 RECAP:

    On March 3 2021, over 250 Sports Teams, Brands, NGOs and Government bodies removed nature-related imagery from their logos on social media for the day, raising awareness and media interest in the topic of nature loss.

We hope to go even bigger and better this year!! See last year’s highlights film below.

One Minute Brief of the Day:

Create posters that show what a #WorldWithoutNature would look like by taking the nature out of logos/badges of brands/sports teams in real-world scenarios.

What would the world look like without nature within the branding on kits, buildings, posters, shop signage, stadiums, books, cars, merchandise, print & online media… or anything else that comes to mind?

Tweet your entries to @OneMinuteBriefs, @WWF & @WWF_UK with the hashtag #WorldWithoutNature

  • Please tag in as many brands and teams you can think of within your tweets too with a message to encourage them to get involved too!!

  • Remember your Twitter handle in the corner of your entries. Deadline 6pm GMT.

Prizes:

WINNER receives £250 cash!!

About:

World Wildlife Day is less than 2 months away and on this day we have a powerful opportunity to band together. Today more than ever before, nature is in jeopardy –  we need your help to get this message across & would really appreciate your continued support.

For World Wildlife Day (3 March 2022), WWF is running a global activation encouraging companies, NGOs, sports teams and governments to remove nature from their branding to mark the day. This day of action aims to highlight the dramatic loss of biodiversity – the variety of all life on Earth – and the social and economical risks that it poses.

And this is where you come in! We’d like the OMBLES to help us reach out to brands and teams around the world with nature in their logos. Tag as many of them in your tweets as you can and encourage them to get in touch with us via DM or interest@bankofcreativity.co.uk to sign up.

We want brands & teams to support on the day by taking nature out of their logo/badge on World Wildlife Day. They can remove anything from animals and plants to forests and oceans.

With their new ‘nature-less’ identity, they can raise awareness by changing their logo on your social media channels and website, and create social posts to explain why you’re doing it. They can also take this offline – which is bound to garner media attention – by wearing their new badge on their sports kit for the day or changing their logo in major stores or offices. (Or any other ways they can think of… we’re open to suggestions!)

We’d be grateful for any introductions to brands via email or to find out how you can get involved yourself to interest@bankofcreativity.co.uk

You can see all of the details on how to participate here and check out the video below.

One Minute Brief of the Day: Create posters to attract younger audiences & show how Patum Peperium relishes deliver BIG, BOLD, DELICIOUS umami flavours to bring your food to life. #RelishYourFood

One Minute Brief of the Day:

Create posters to attract a younger audience & show how Patum Peperium relishes deliver BIG, BOLD, DELICIOUS umami flavours to bring your food to life. #RelishYourFood

Tweet your entries to @OneMinuteBriefs with the hashtag #RelishYourFood

and we’d also like you to share your submissions on insta via posts/stories to @OneMinuteBriefs & @PatumPeperium

Prize:

Today’s winner will receive a £100 cash prize and a hamper of Patum Peperium goodies!!

Background: 

Patum Peperium is a great British heritage brand originally created in 1828 enjoyed by British icons such as Nigella Lawson & James Bond and stocked in the likes of Sainsbury’s and Waitrose

The brand has three flavours: Spiced Anchovy - Gentlemen’s Relish (No silly jokes please), Salmon with Lemon - Poachers’s Relish & Mackerel with Lemon - Angler’s Finest Relish.

Challenge: Patum Peperium has a very distinctive taste with bold flavours. it's very polarising. People either love it or hate it… a bit like Marmite! It's also enjoyed by an aging demographic.

How do we modernise & attract the next generation of Patum fans?

Target Audience: Millennial/Gen X; ABC 1; Seeking Indulgence & bold flavours

About:

Patum Peperium was invented in 1828 by John Osborn, when he was living in Paris. He launched it at two Paris Food Shows where it won it’s first award – praise indeed for an Englishman in France. Osborn’s original recipe was a mix of anchovy, butter and a secret blend of spices to give the relish its luxurious depth of flavour. The name Patum Peperium means peppered paste but the product itself is more like a fish butter than a paste. 

Following the success of the product launch, other Gentleman’s Relish imitations started to appear but, as Osborn decided to keep the spice blend a secret, none of them were comparable to the original, Patum Peperium. To this day the relish is still made in the same way and only one person in the business is allowed to know the full recipe for Patum Peperium with the secret being passed down through the generations from father to son.

In 1998, to celebrate the 170th anniversary Patum Peperium, it was decided that the range would expand beyond anchovies to include an Angler’s Relish (mackerel) and a Poacher’s Relish (salmon). Patum Peperium has been part of British heritage for over 190 years now and has been enjoyed by people all over the world – it’s even been eaten by James Bond in For Your Eyes Only and was selected as one of the 10 foods that Nigella Lawson couldn’t live without.

www.patumpeperium1828.com

https://www.instagram.com/patumpeperium/

One Minute Brief of the Day: Create posters featuring advertising slogans for a Spring/Summer campaign to bring to life the wellbeing benefits of #FitFlop in a fun and confident way.

We’re excited to be teaming up with an amazing brand for today’s OMB…and there are some amazing briefs to be won too. We can’t wait to see how the OMBLES interpret this one in their typically brilliant instinctive ways!

BRIEF:

Create posters featuring advertising slogans for a Spring/Summer campaign to bring to life the wellbeing benefits of #FitFlop in a fun and confident way.

Tweet your entries to @OneMinuteBriefs with the hashtag #Fitflop

Additionally, you can also share your submissions on insta to @OneMinuteBriefs & @Fitflop via posts or stories!!

PRIZES:

Winner - £300 + 2 pairs of shoes 

Runner up -  £100 + 2 pairs of shoes 

3rd place - 2 pairs of shoes

ABOUT FITFLOP:

We’ve been game-changers since we entered the scene in 2007. Back then it was generally accepted that a shoe could not look good and feel great, especially after hours of wearing. We responded with a sandal that combined style with world-class science – and we continue to dream, innovate, and defy conventions. Our mission is to raise the energy of the world and help you live life to the full by creating wellness products engineered to work with your body, so you move better and feel great.

 BIOMECHANICALLY BRILLIANT:

Every FitFlop product is biomechanically engineered – which means it’s designed to complement your body structure, joint alignment and natural movement.  

Feel and perform your best, every day. We apply the research, cutting-edge science, and testing, usually reserved for sports performance shoes, across our whole range. Because why wouldn’t you want to feel and perform your best, everywhere and every day? Ballet flats, beach flip-flops, platforms, wellies…we believe almost any style can be re-engineered to be easier on your body and
ultra-comfortable underfoot.

Technology and benefits: 

  • Engineered to work with your body- Our shoes work with your body structure, alignment, and walking style.

  • Cloud-like cushioning- Our cushioning provides instant relief.

  • Lightweight – We make sure our shoes lift you up, not weigh you down.

  • Flexibility – Our midsoles are designed to work with the natural flex of your foot.

  • Long-term comfort - Our midsoles are proven to stay comfortable over prolonged periods.

  • Contouring – Contoured footbeds, mirroring the curves of your foot to give natural support.

  • Alignment - Engineered to optimise joint alignment.

  • Forward motion - propelling you forward and smoothing out movement (Vitamin FF only)

  • Natural Movement- Our shoes allow you to move with your natural movement path

CONSUMER TESTIMONIALS: 

  • “Super comfortable. I wear mine on my 10 hour work days and stull feel great at the end of the day. Thank you FitFlop!” Salon Girl, USA 

  • “I absolutely love these! Get so many compliments when I where them!” The little General USA

  • “My 1st Pair of FitFlops!! Never going back to other brands.” Bevlaar, UK 

  • “Shoe heaven” Lisashops, St, Louis

  • “These are everything! Super lightweight with excellent cushion. Thank you, FitFlop Team.” Southern Fitflopper, USA

  • “These cult sandals are the comfiest shoes we’ve every worn” Emily Daws (fashion editor at Who What Wear, UK)

  • “Got mine this morning and haven’t taken then off since!” @cieguilla Instagram 

  • “I’m in love with my FitFlop shoes” Libby Monaghan, US

  • “You have ruined me for life… I can’t wear any other shoes!” Pamm, UK 

  • “I can’t live without FitFlop” @Helen050270 Instagram

WEBSITE:

https://www.fitflop.com/uk/en/ 

SOCIAL: 

Instagram: https://www.instagram.com/fitflop/

Facebook: https://www.facebook.com/fitflop/ 

LinkedIn: https://www.linkedin.com/company/fitflop/mycompany/ 

Check out the product shots & GIFs you can use here or feel free to use any of the images below in your submissions!