One Minute Brief of the Day: Create posters to demonstrate the importance of encryption in keeping us all safe both online and off with @OpenRightsGroup #EncryptionKeepsUsSafe

One Minute Brief of the Day

Create posters to demonstrate the importance of encryption in keeping us all safe both online and off.

Tweet your entries to @OneMinuteBriefs and @OpenRightsGroup with the hashtag #EncryptionKeepsUsSafe

Remember your Twitter handle in the corner of your entries. Deadline 6pm GMT.

Prizes:

● 1st Place: £500 cash

● 2nd place: £100 cash

● 3rd place: £100 cash

What is encryption?

Encryption is the method by which information is converted into secret code that hides the information's true meaning. Encryption has been a longstanding way for sensitive information to be protected. Historically, it was used by militaries and governments. In modern times, encryption is used to protect data stored on computers and storage devices, as well as data in transit over networks.

Context:

The UK Home Office has commissioned a campaign that undermines public support for encryption. The campaign is likely to feature people ‘blindfolded’ so they can’t see the contents of messages, with a message that encryption is allowing bad people to do bad things.

We want a creative rebuttal to this campaign. Encryption is used by us all to keep our personal messages private. Encryption protects women using disappearing messages to escape an abusive partner. Encryption protects whistleblowers confiding in journalists about political corruption or corporate illegality. It helps keep political dissidents and human rights activists safe. Encryption protects all people to freely express themselves to their loved ones in confidence. Encryption stops passwords or PINs shared on texts from being abused by criminals.

If the UK Home Office gets its way, the UK will be alone in the world for breaking encryption alongside the Chinese surveillance state under President Xi.

Encryption is used everywhere right now to keep information safe and secure. You can find this security on messaging apps such as Signal, Telegram and Whatsapp, in our banking apps and in wellbeing and healthcare applications. Despite its ubiquity and importance, strong, end-to-end encryption is under attack by the UK Home Office.

End to end encryption is vital to our society and economy. Encryption means that:

● You can exchange private messages and images securely with your family.

● Your doctor and the NHS can transfer your private medical information online.

● You can speak to a therapist or social worker about sensitive issues at home.

● Anything you want to keep private can not be seen by unintended viewers.

Opponents of encryption have framed the technology as a roadblock for law enforcement agencies driving a media narrative that focuses on it being used to mask criminal activity online. Governments around the world have called for law enforcement agencies to be granted ‘exceptional access’ which would allow them to access encrypted messages through a ‘backdoor’.

But backdoor access will create vulnerabilities in these platforms that could be exploited by online criminals, or hostile governments, endangering the security of billions of people online and in real life.

Put simply, people have a natural desire for safety. Opponents of encryption have used fear mongering to set the political weather against its use. We need to flip people’s perceptions and celebrate how encryption keeps us all safe everyday.

#EncryptionKeepsUsSafe

https://www.openrightsgroup.org/

Brief supported by 89up.

One Minute Brief of the Day: Create posters to bring to life the benefits of @BeautyPie and show how they aren’t too good to be true!! #BeautyPieOMB

Today we’ve got a very exciting brief with Beauty Pie & we’ve got incredible prizes to be won!!! We can’t wait to see all of the ways the OMBLES bring this to life!! Be as creative as you like. We’re looking for big ideas. Enter as many times as you wish too!

One Minute Brief of the Day:

Create posters to bring to life the benefits of @BeautyPie and show how they aren’t too good to be true!! #BeautyPieOMB

Tweet your entries to @OneMinuteBriefs and @BeautyPie with the hashtag #BeautyPieOMB

Remember your Twitter handle in the corner of your submissions. Deadline 6pm GMT.

Prizes:

WINNER: £300 cash + Beauty Pie Hamper worth £500!!!

Runner-Up: £100 cash!!

About Beauty Pie:

Beauty Pie is the first ever Buyers’ Club for beauty product addicts - When you join, you get access to shop for super-high-quality skincare, haircare, makeup, bodycare, candles and wellness supplements- but WITHOUT paying for middlemen, or crazy retailer markups. So you save up to 75% off typical retail - every single time you shop.

Beauty Pie has amazing high-tech skincare, luxury-quality makeup, French fine fragrances, haircare, bodycare, candles, supplements and more, made in the world’s leading third-party beauty labs - in Japan, South Korea, the USA, UK, Switzerland, Italy, Germany and France.

Note: BEAUTY PIE is NOT a subscription box. Having a membership is like having a backdoor access pass to shop directly, from the labs that make the best products for the world’s most premium brands. It's been called the 'Netflix of Beauty!"

Key Benefits:

  • 75% off standard industry markup prices, without compromising on quality

  • New products come in all the time - we have several new launches each month.

  • BEAUTY PIE® PLUS is our new annual membership and it’s £59/year -
    this gives annual members the flexibility and convenience to shop when they want, for what they want, with no monthly limits and an upfront spending allowance of £3600.

  • Beauty pie is also highly sustainable - with minimal plastic and minimal carbon footprint

Find out more at : https://www.beautypie.com/

Socials:

https://www.instagram.com/beautypie/

https://www.linkedin.com/company/beauty-pie-ltd

One Minute Brief of the Day: Create posters encouraging Toyota to stop lobbying against climate regulations, and switch over to making 100% battery electric vehicles instead.

Today we’ve got a brief from an organisation working to reduce global CO2 emissions by asking the biggest car manufacturer in the world, Toyota, to clean up its act. And, we’ve got a great prize to be won!

The PollutaMotor campaign is asking Toyota to decisively change its ways - stop lobbying against climate action, take responsibility for the giant CO2 emissions from the millions of fossil-fuelled cars it makes and sells each year, and commit to only making 100% zero-emission cars, in line with what climate scientists tell us is required to maintain a climate safe for human habitation.

One Minute Brief of the Day:

Create posters encouraging Toyota to stop lobbying against climate regulations, and switch over to making 100% battery electric vehicles instead. With @PollutaMotor #Polluta

We’re looking for quickfire thoughts, stunt ideas, GIFS, sketches, poster designs and more to help communicate this cause and make Toyota executives sit up and take notice.

The more entries the merrier and be as creative as you like!

Tweet your entries to @OneMinuteBriefs & @PollutaMotor with the hashtag #Polluta

Remember to include your Twitter handle in the corner of your ads. Deadline 6pm GMT.

Prize: 

£200 cash prize for today’s winner!!!



Why do we need electric cars?

Road transport already accounts for 10% of global greenhouse gas emissions that are overheating the planet, and its emissions are rising faster than those of any other sector

A shift to zero emission vehicles is already underway, creating new jobs, bringing cleaner air to cities, and – increasingly – cutting the costs of car ownership.

Electric car sales are booming - Tesla became the best-selling car model in Europe last month - but the incumbent fossil fuel car giant Toyota is using its political clout and global reach to hold back progress.

Why target Toyota?

--Toyota is the biggest car company in the world, but is failing to show any leadership on climate change. It decided not to support the commitment to move to 100% zero-emission vehicles at the recent COP26 climate summit

-- As the New York Times recently reported, Toyota is lobbying globally against stricter emissions standards and electric vehicle initiatives.

--Toyota joined the group of automakers that sided with the Trump administration in its attempt to reverse Obama-era efficiency standards for cars. Over the past few years, it has also tried to undermine emissions standards in Europe and Australia

--Corporate watchdog InfluenceMap rated Toyota D-, the worst of all car companies, for its attempts to influence policy and undermine global climate goals.

--Greenpeace also ranks Toyota worst out of the 10 largest car companies for their overall decarbonisation efforts.

One Minute Brief of the Day: Create posters to celebrate #DogFriday & promote the #UltimuttMegaDraw with @ProDogRaw

We’ve got a really fun brief for #DogFriday today with some brilliant prizes to be won!!

Dog Friday is all about fun and enjoying the weekend with your dog but we also want to promote the event to raise money and rehome 3 dogs that are struggling to get the coverage and love they deserve!

We use the Ultimutt Mega Draw as the vehicle to generate the fundraising as people buy tickets for £2 and they are in the draw. All that money for the ticket sales goes to charity - so we need the OMBLES help to make people to be aware of this and encourage them to join the fun of Dog Friday!!

We can’t wait to see how you bring this to life in quick-fire OMBLE style!

One Minute Brief of the Day:

Create posters to celebrate #DogFriday & promote the #UltimuttMegaDraw with @ProDogRaw

About the OMB campaign:

This campaign is all about 3 things - Dogs, fun and raising money for charity - We want to promote and excite people to enjoy #DogFriday and raise money for 3 wonderful causes whilst winning prizes for their own (or family/friends’) doggos!!

Be as creative as you like…eye-catching headlines, videos, gifs, sketches, visuals and more are welcome…All we ask is you have fun, showcase happy dogs and did we say have fun with this! You can enter as many times as you wish too!

Please tweet your entries to @OneMinuteBriefs and @ProDogRaw with the hashtags #DogFriday #UltimuttMegaDraw & include a link to prodograw.com/dog-friday

You can also tag in @Dogs4Wildlife, @AllDogsMatter and @Holly_Hedge if you have space too!! Don’t forget to include your twitter handle in the corner of your submissions. Deadline 6PM GMT.

Prizes:

WINNER: £200 cash & ProDog Raw goodies for your doggo!

About #DogFriday & the #UltimuttMegaDraw:

The dog lovers event of the year. 4 days of competitions, prizes and fun. Celebrate the epic-ness of your canine companions whilst raising money for doggos in need.

Mother's Day, Father's Day, Valentines Day - everyone loves a day to celebrate, so why not join the pack and make Dog Friday the day to appreciate and spoil your furry pals.

Forget Black Friday. If you are a dog lover, Dog Friday is far more rewarding.

Each year gets bigger and better.  Dog Friday 3 will bring you a poochtacular array of opportunities to get involved and win big for your doggo and 3 amazing charities - Dogs 4 Wildlife, Hollyhedge Animal Rescue and All Dogs Matter.

The key fundraising tool for dog friday is the Ultimutt Mega Draw - a prize draw of epic proportions, in which one lucky doggo will win over £3000 worth of prizes and experiences to enjoy all year round (dont believe us that its truly epic? Why dont you check out the complete prize list here for inspiration! www.prodograw.com/dog-friday).

To enter you just need to buy a ticket. Tickets cost £2 with all money raised donsted to our chosen charities - Dogs 4 Wildlife, All Dogs Matter and Hollyhedge Animal Sanctuary.

This year has been a turbulent one; many charities have not been able to host their regular fundraisers and generate the income they need to continue the fantastic work they do. To help in a MASTIFF way, we called on our friends across the dog world to deliver some wagtastic prizes - some that money couldn't buy.

Here is what is going on, on Dog Friday:

  • The Ultimutt Mega Draw - Support Our Goal To Raise £25000 For 3 Amazing Causes and Win Over £3000 In Prizes

  • Help Us Find Forever Homes For 3 Wonderful Doggos

  • Win 6 Months Free Dog Food By Showing Us What You Have Enjoyed Doing With Your Dog This Weekend

  • Take Part In The Puptastic Supaw Draw

  • Win Best In Show In The Dog Friday Online Dog Show

  • Win Spot Prizes In Competitions Held Over The Weekend

  • Take A Chance To Double Your Order On The Wheel Of Furtune

  • Support, Share and Donate To Three Amazing Charities Helping Animals Locally and Worldwide

  • Meet The Team With Special Guests Going Live All Weekend

Links to find out more or find pics to use in your submissions:

https://www.prodograw.com/dog-friday/

https://twitter.com/ProdogRaw

https://www.instagram.com/prodograwuk/

https://www.facebook.com/prodograw

One Minute Brief of the Day: Create a refreshed LOVe Burger logo that captures the essence of love and the power of plant-based eating with @LeonRestaurants #LOVeLEON

After the success of the recent brilliant branding based brief with King of Shaves, we’ve got an exciting brief today that you’re going to LOVe!! We’ve teamed up with LEON to reimagine their LOVe Burger Logo and can’t wait to see all of the creative interpretations of this one for the chance to win some great prizes!!

Be as creative as you like and enter as many times as you want!!

One Minute Brief of the Day: 

Create a refreshed LOVe Burger logo that captures the essence of love and the power of plant-based eating with @LeonRestaurants #LOVeLEON

Please tweet your logos to @OneMinuteBriefs and @leonrestaurants with the hashtag #LOVeLEON

Remember to include your Twitter handle in the corner of your entries. Deadline 6 pm UK-Time.

Prizes:

  • WINNER:

    A year’s supply of LEON Restaurants food. Worth £1800!!

    £150 a month for 12 months!!

    The creator of the most inspired, disruptive, iconic logo for the re-launch of our LOVe range could also have their design brought to life across the LOVe range!!

  • Runner-Up:

    £100 LEON Voucher + hamper of LEON Sauces

    Check out the existing logo below. How would you reimagine it? We want to see designs & illustrations or however else you’d visually bring your idea to life!

  • Here are some fonts LEON use. Feel free to download and use within your designs if you wish! Find them here.

About:

The LOVe Burger stands for what the world needs. Love, and eating more plants. The iconic LOVe Burger and LOVe Burger Sauce are both naturally vegan, better for you, and better for the planet. 

Veganuary is on the horizon, and once we hit January we will all be focussing on our gut health, eating better, and loving more. We have decided that it’s time to refresh our LOVe Burger logo to capture the essence of this. It’s a new beginning, a new focus on looking after ourselves, and each other. 

LOVe:

The LOVe Burger:

Vegan burger patty, LOVe Burger sauce, mustard mayo, tomatoes, pickles and a slice of smoked Gouda-style vegan cheese.

LOVe Burger Sauce:

Rich and tangy. A creamy blend of dill and mild, American-style mustard adds big, bold flavours to a classic sauce. 

P.s. The ‘Ve’ stands for the vegan symbol. 

Keep all entries positive and have fun. Enter as many times as you like and share each other’s work!

Our story:

At LEON, we champion the power of plants. They taste good, and they do good. Our menus change 5 times a year so that we eat with the seasons, but our vegan LOVe Burger has become a staple. It has been so popular that we now sell our LOVe Burger Sauce in jars in Sainsbury’s.

In all of our cookbooks, restaurants and grocery ranges, you will see the importance we place on caring for our bodies through nutrition. To reflect this, we want to re-launch our LOVe range in January 2022 with a brand new iconic, disruptive logo. 

www.leon.co

Social Links:

www.instagram.com/leonrestaurants

www.facebook.com/LEONrestaurants

https://twitter.com/leonrestaurants

Full T&Cs are available here.


One Minute Brief of the Day: Create posters to celebrate and bring to life #TheTapThatDoesItAll with @QuookerUK

We loved Quooker’s reaction to our #Kettles One Minute Brief last week.

We said they should do an OMB with us to spread the word about their brilliant product and offer one of them as a prize. And, that’s exactly what has happened. Just a few days later we are joining forces and can’t wait to see all the exciting creative ways that the OMBLES bring this to life!

One Minute Brief of the Day:

Create posters to celebrate and bring to life #TheTapThatDoesItAll with @QuookerUK

Tweet your entries to @OneMinuteBriefs and @QuookerUK with the hashtag #TheTapThatDoesItAll & link to quooker.co.uk

Remember your Twitter handle in the corner of your entries. Deadline 6pm GMT.

Prizes:

1st Place: A Quooker Flex for yourself or family/friend. (Worth £1150)

2nd & 3rd place: Quooker goodies/Amazon vouchers.

The tap that does it all

With a Quooker in your kitchen you always have instant 100°C boiling water alongside regular hot and cold. Add a Quooker CUBE and you will also have filtered chilled and sparkling water – all from the same tap.

A Quooker consists of a kitchen tap on your worktop and a tank in your kitchen cupboard. There are various options. For convenience, go for a 3-in-1 tap or a separate boiling-water tap.

Flex

The Flex is the only Quooker tap with a handy, flexible pull out hose. Dispenses 100°C boiling, hot and cold water. The Flex can also dispense chilled and sparkling water when you combine it with the Quooker CUBE. The boiling water stop ensures that the Flex can never dispense boiling water when the pull out hose is pulled out.

Fusion

Everything from one tap: boiling, hot and cold water. And when you combine it with the Quooker CUBE, you can also dispense chilled and sparkling water. The Fusion is available in five finishes.

Classic Fusion

A timeless classic all-in-one tap that will look at home in every country style kitchen. Available in four finishes. When you combine it with the Quooker CUBE, you can also dispense chilled and sparkling water.

Nordic Twintaps

Two taps in the same design. A mixer tap for hot and cold water. And a Quooker tap for boiling water and, when you combine it with the Quooker CUBE, chilled and sparkling water. The height of the boiling-water tap is adjustable.

Classic Nordic single tap

A Quooker tap in the classic style that you can combine with your own mixer tap. Dispenses boiling water. Connect a Quooker CUBE to the tank so that you can also dispense chilled and sparkling water from the same tap!

About Quooker

Quooker is well on its way to conquering the world. Since it was invented in 1970 by Henri Peteri, the boiling-water tap has become an indispensable tool in kitchens all over the world.

Quooker is a family firm, based on enthusiasm and entrepreneurship. The pride of Henri Peteri, father of Quooker directors Walter and Niels Peteri and inventor of the boiling-water tap, is still tangible.

The Quooker was the very first boiling-water tap in the world. Inventions like the high-vacuum insulated tank, the all-in-one taps Quooker Fusion and Flex and the series of black boiling-water taps brought about a revolution in the kitchen. Innovation 'around the sink' still continues every day.

To find out more about Quooker’s history, workplace and how they care for the planet… click here:

https://www.quooker.co.uk/about-quooker

https://www.facebook.com/quookeruk

https://www.instagram.com/quookeruk/

https://twitter.com/quookeruk

One Minute Brief of the Day: Create posters to celebrate the launch of the ‘Champions League’ of eCommerce sites with @WebVitalsIndex #EcommerceChampions

We love an exclusive at OMB, and we’re delighted to be helping with the launch of the Web Vitals Index today – a new list which ranks the highest-performing eCommerce websites in the UK.

Think of it like the Champions League. where the best of the best rise to the top and show their skills and hard work to their fans (aka customers). These brands need to be at the top of their game in every area to move up the league and stay there. Otherwise they risk being relegated.

The Holy Grail of eCommerce shines a light on the brands which are working the hardest – irrespective of size – to improve overall website performance, brand loyalty and user experiences for every online customer. 

And, we need the OMBLES’ help to shout/chant about it!




One Minute Brief of the Day:

Create posters to celebrate the launch of the ‘Champions League’ of eCommerce sites

Please tweet entries to @OneMinuteBriefs and @WebVitalsIndex with the hashtag #EcommerceChampions & link to webvitalsindex.com

Prizes:

1st place = £150 cash

2nd place = £50 cash

3rd place = £50 cash


What’s the brief?

To mark the inaugural listing of unsung eCommerce heroes, which will be updated weekly – Official UK Top 40-style – we’re looking for visuals (be it posters, gifs, or scribbles on paper) designed to celebrate the fact that this leader board exists.

GuitarGuitar, Gabor, and Superga currently occupy the top three positions, while household brands including Co-Operative, Wish, and Thomas Sabo, all currently feature in the top ten – above Apple and Samsung in 11th and 15th respectively – but rankings will change weekly based on performance.

The winning design will take some insight from the current listings, and act as a call to arms to the eCommerce industry to simply do better. 



Who’s setting today’s brief?

Web Vitals Index is powered by next-generation website testing specialist RapidSpike – a fast-growing Leeds-headquartered firm that counts Tesco, Sofology, Kurt Geiger, and William Hill among its customer base.

Once scored, brands can benchmark themselves against competitors and take proactive steps to improve – with a little help from RapidSpike, of course. 



The technical bit

The Web Vitals Index triangulates a range of metrics including Google’s Core Web Vitals three-pronged user experience benchmark*, as well as website performance over time, accessibility, page structure and reliability.

What’s worrying, is that performance engineering and website monitoring are often considered reactive tick-box exercises, rather than being the proactive source of empowering, business-changing information that it should be – especially in the era of the ever-more discerning customer.

With the direct correlation between website speed and conversion now widely acknowledged – with every second saved over three seconds said to boost conversions by 7% - even marginal gains of 0.1% could represent millions of extra revenue for the UK’s largest brands. 

What’s more, stock market analyst Nasdaq previously predicted that 95% of all purchases will be online by 2040, but Web Vitals Index believe this forecast has accelerated by at least a decade in the wake of the pandemic. 

It’s therefore time to join the dots, and acknowledge the part that website performance plays too.

We can’t wait to see how the OMBLES bring this to life!

Links:

Website: https://www.webvitalsindex.com/

Twitter: @WebVitalsIndex




One Minute Brief of the Day: Create posters to promote @BoozyEvents’ Virtual Cocktail Making Classes #BoozyEvents

At Boozy Events, we host virtual experiences, mostly virtual cocktail making which means we’re often shaking up cocktails with employees around the globe from the world's largest companies. Over the last couple years we’ve been amazed at the reasons companies book with us. Some are shaking up cocktails as part of an virtual team building session, some are using the cocktail class to compliment a virtual tour of a hotel resort, while others are simply looking to have a laugh & some cocktails with the team.

We’re looking for creative ways that show how our virtual experiences can be used, especially around this time of year when some people may want to spend time with their friends & family, even where it may not be possible in-person.

One Minute Brief of the Day:

Create posters to promote @BoozyEvents’ Virtual Cocktail Making Classes

Tweet your entries to @OneMinuteBriefs and @BoozyEvents with the hashtag #BoozyEvents

You can also share your entries to @OneMinuteBriefs and @BoozyEvents on Instagram within posts or stories.

Submissions could also be shared on the Boozy Events channels & shortlisted ideas could even be displayed online or in print without our packs or at expos.

Prizes:

1st Place

£200 + £100 Cocktail goodybag

2nd Place

£150 + £50 Cocktail goodybag

3rd Place

£75 + £50 Cocktail goodybag

Web and social links:

boozyevents.com

facebook.com/boozyevents

instagram.com/boozyevents

Fonts:

AMATIC SC
Trashhand
Oswald

One Minute Brief of the Day: Create ads that show how you can ‘Deliver Happiness’ with a @ColleagueBox this Christmas. #ColleagueBox

Following on from yesterday’s John Lewis advert launch, today we’re launching the first Christmassy OMB of the year as we look to bring to life this brilliant service and product in true OMBLE-style!! We hope everyone will get involved in this one. Enter as many times as you like and be as fun, creative as you wish!

One Minute Brief of the Day:

Create ads that show how you can ‘Deliver Happiness’ with a @ColleagueBox this Christmas. #ColleagueBox

Tweet your entries to @OneMinuteBriefs and @ColleagueBox with the hashtag #ColleagueBox and link to colleaguebox.co.uk/christmas

Remember to include your Twitter handle in the corner for your entries. Deadline 6pm GMT.

Prizes:

1st Prize: £150 Huge Christmas Gift Box of goodies

2nd Prize: £75 Christmas Gift Box

3rd Prize: £50 Christmas Gift Box

The brief

We’re looking for either how you’d feel receiving a surprise gift through the post from your employer or how you’d feel being the sender of a Colleague Box.

Portray how to put smiles on your colleagues faces with a Colleague Box, a gift box with your personalised message inside letting them know you care, they’re valued and appreciated.

We’re about staying connected and putting smiles on people’s faces with a gift box of exciting goodies and treats that will go down as being one of the best ‘corporate gifts’ the company has ever sent out whether you’re working from home or in the workplace.

This is a pretty open brief, but here are some key things you should note:

·         Our aim is delivering happiness  

·         Use the hashtag #ColleagueBox

·         Our tone is fun, exciting, not corporate!

If you need more info, check out our website and our Christmas Collection before you help us spread the word.

Who we are:

Colleague Box specialises in delivering happiness, creating corporate gifts that people will remember and enjoy. Not the usual branded mug or pen, our gift boxes are filled with goodies and treats designed to put smiles on people’s faces.  The gift boxes can be sent direct to work or home and can be personalised and customised with your branding and message. Not just for colleagues, the gifts are perfect for customers, clients, suppliers, loved ones…in fact it’d be hard to find someone who wouldn’t love to receive a Colleague Box!

OMBLES we think you are absolutely amazing and feel completely honoured to be working alongside you on this, we cannot wait to see what you come up with!

Best of luck, and most importantly, keep smiling!! 

Links:

www.colleaguebox.co.uk

www.twitter.com/colleaguebox

https://www.facebook.com/colleaguebox

https://www.instagram.com/colleaguebox

https://www.linkedin.com/company/colleaguebox

One Minute Brief of the Day: Create ads that show how easy it is to use the new @Canva Video editor. #PlayWithCanva

Today we are collaborating again with Canva on an exciting brief with some amazing prizes!! Canva are also the headline sponsor of our upcoming #OM8LIVE event, which is just over 3 weeks away. We’ll have a very big Canva-related announcement happening at the event too!!

One Minute Brief of the Day:

Create ads that show how easy it is to use the new @Canva Video editor. #PlayWithCanva

Tweet your entries to @OneMinuteBriefs and @Canva with the hashtag #PlayWithCanva and remember to include your Twitter handle in the corner fo your entries. Deadline 6pm GMT.

Prizes:

1st Prize: £500 Cash - Canva Pro 1 yr + Swag

2nd Prize: £250 Cash - Canva pro 6 months

3rd Prize: £100 Cash - Canva Pro 3 months

The brief

It’s playtime! Canva Video Editor is here, and it’s easier than ever to get your video ideas moving. Press play on one of the thousands of templates for your next social media ad, TikTok video, or YouTube intro.

By the time you had read that opening paragraph, you could have created a Canva Video, designed it, shipped it, and popped the kettle on for your afternoon tea. It’s that easy.

This is a pretty open brief, but here are some key things you should note:

  • We want to showcase Canva Videos

  • Use the hashtag #PlayWithCanva

  • Our tone is fun, playful, and inclusive

If you need more info, check out our video templates and our video page before you help us spread the word about Canva.

Who we are:

Canva is a free online design platform with an easy-to-use interface featuring a wide range of fully customisable templates. Plus, our huge library of fonts, photos, illustrations, videos, and audio clips makes Canva the perfect companion to create your response to a One Minute Brief.

We see you out there OMBLES, and we love it. It’s our mission to empower everyone in the world to design - seeing you create unique ads using Canva makes us smile.

Best of luck, and most importantly, have fun! We can’t wait to see what you come up with.

Links:

https://www.canva.com/

https://twitter.com/canva

https://www.facebook.com/canva

https://www.instagram.com/canva/

https://www.linkedin.com/company/canva

For full terms and conditions, click here.

One Minute Brief of the Day: Create posters to advertise #WhyTheWorldNeedsB2B with @TheDrum & @SteinIAS #B2BWORLDFEST

Today’s brief is an exciting one, celebrating The Drum’s #B2BWORLDFEST, with four amazing prizes to be won!!! Two will be picked by top creatives and two by top clients, who will your idea appeal to? One of the great things about OMB is that anyone can win, whether you’re a student, a CEO or not even in the industry at all! So get involved, look out for the shortlist on Friday 5th and tune into #B2BWORLDFEST on Nov 10th to see who wins. Full details below. Hope to see some OMBLES there!!!

One Minute Brief of the Day:

Create posters to advertise #WhyTheWorldNeedsB2B with @TheDrum & @SteinIAS #B2BWORLDFEST

But what does B2B mean?

Business-to-business (B2B) is a transaction or business conducted between one business and another. As a consumer, you might by a car, but the business that makes that car buys the components from other businesses – that’s B2B. You might buy a drink in a recycled plastic bottle, but the company that makes the drink buys recycled plastic to make its bottles from a recycled plastics business. 

People who make computers or phones buy computer chips from chip makers. People who cook chips in restaurants buy chip fryers from industrial chip fryer makers. People who make those big chip fryers buy their chip cooking timers from people who make heat resistant timers. They buy their temperature gauges from people who make temperature gauges. Those people also make air pollution monitors which they sell to people who make recycled plastic bottles. B2B really does make the business world go round and round. And actually the world… Building a bridge? A windfarm? A school? A hospital? You’ll be buying in the B2B supply chain. B2B transactions keep businesses and society… in business.

What we’re looking for:

We want you to come up with quick-fire poster ideas, sketches and designs to advertise #WhyTheWorldNeedsB2B. Think big businesses or small. Think about how businesses need to adapt. Think about how society needs to evolve. Think about how flower shops, coffee shops and hairdressers are changing their businesses. The possibilities for why the world needs B2B are endless.

Tweet your entries to @OneMinuteBriefs, @SteinIAS and @TheDrum with the hashtags #WhyTheWorldNeedsB2B & #B2BWORLDFEST

Make sure your Twitter handle is in the corner of your entry!

Prizes:

4 x £100/$100 cash prizes for the Top 4 entries!!!

Winning entries to also be featured on The Drum!!!

About #B2BWORLDFEST

THINK ANEW AT B2B WORLD FEST

Some say that after the last two years, we need a re-set. A re-start. A re-charge. But not B2B’ers. Tested by the pandemic, B2B marketers are at the top of their game. They’re looking forward, not back. At strategy. Creativity. Culture. Digitization. Most of all, growth. So, we won’t be re-thinking or renewing at B2B World Fest. We’ll be thinking anew. Because that’s what B2B’ers do.

https://www.thedrum.com/b2b

Sign up to view the event for free here: https://www.thedrum.com/b2b/schedule

One Minute Brief of the Day: Create posters to support the launch of Wickes Design & Installation Services #WickesLetsDoItForYou

At Wickes, we want the nation to feel house proud, and to do this we’ve launched an exciting Design & Installation Service. We now offer design and installation on Showroom Kitchens, Bathrooms, Home Offices, Tiles, and Flooring. 

We’re calling on the OMBLES to help bring our Wickes Design & Installation Services to life! You can use the images of our installers, designers and completed projects attached, plus our logo too. 

We cannot wait to see all of the different interpretations of our Wickes Design & Installation Services and how you bring it to life. Enter as many times as you like and be as creative as you wish! 

One Minute Brief of the Day:

Create posters to support the launch of Wickes Design & Installation Services #WickesLetsDoItForYou

Tweet your entries to @OneMinuteBriefs and @Wickes with the hashtag #WickesLetsDoItForYou

You can also share your entries to @OneMinuteBriefs and @Wickes on Instagram within posts or stories.

Submissions could also be shared on the Wickes channels & shortlisted ideas could even be displayed online or in-store!!

Prizes

1st Place

£200 + £100 Wickes voucher

2nd Place

£150 + £50 Wickes voucher

3rd Place

£75 + £25 Wickes voucher

Inspiration for your #WickesLetsDoItForYou entries:

Home makeovers don’t have to be scary. Let Wickes do all the heavy lifting with the Wickes Design & Installation service. 

We have everything you need to complete your next home project, from design right through to installation. Our experienced Design Consultants and Wickes-approved installers will help plan your space and support you through every step of your transformation. 

Not only do we have a great range of products, but our installers can also fit tiles, flooring, kitchens, bathrooms, and home offices to the highest standards. With you every step of the way just got better!

We can handle any challenge: Flooring your hallway? Yes. Tiling your utility room? Yes. Installing a kitchen/home office hybrid? Yes. Let us do it for you. Our installation service includes a 2-year workmanship guarantee on top of all your project guarantees so you’re fully covered with us.

Creativity in all forms is welcome. Think sketches, illustrations, paintings, gifs, stop-motion, animation, video... let’s get those juices flowing.

Think of your own home renovation projects. This service is for you and we’d love to see your take on our service.


Web and social links:

wickes.co.uk

facebook.com/wickes.co.uk

instagram.com/wickes

pinterest.com/wickes

Feel free to use the Wickes fonts within your poster designs. You can find them here.

Link to brief T&Cs here.

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One Minute Brief of the Day: Create posters to position Yorkshire as the food & drink capital of the UK. #YorkshireMenu

One Minute Brief of the Day:

Create posters to position Yorkshire as the food & drink capital of the UK. #YorkshireMenu

Tweet your entries to @oneminutebriefs @Welcome2Yorks and @WTYindustry with the hashtag #YorkshireMenu

Remember to include your Twitter handle in the corner of your entries!

Prize: £150 cash prize and a beloved Y badge

Welcome to Yorkshire:

Welcome to Yorkshire is the official destination marketing organisation for Yorkshire, working to grow the county’s visitor economy. Welcome to Yorkshire is a not-for-profit organisation, funded in part by grants, sponsorship & members. All money raised is reinvested directly back into promoting Yorkshire

Yorkshire has much to offer, including vibrant cities, a spectacular coastline, stunning countryside, tempting towns, astounding arts, fabulous food & delicious drink, as well as a wealth of history & heritage. Its abundant open spaces, national parks and areas of outstanding beauty also mean it’s a magnet for visitors wishing to enjoy the great outdoors

Tourism in Yorkshire pre-pandemic was worth £9 billion annually. The county’s tourism and hospitality industry pre-pandemic employed almost 225 thousand people. Welcome to Yorkshire is continuing its pledge to Reopen, Recover and Rebuild Yorkshire’s vital visitor and tourism sector as we react, adapt and emerge from the coronavirus crisis.

 

Yorkshire Menu:

Welcome to Yorkshire’s campaign in 2022 will be around Food and Drink; Yorkshire Menu.

This will be a celebration of all that is fantastic about the region’s culinary offerings, food and drink production as well as the people behind the stories. This is aligned under our strategy of a ‘ Yorkshire for All, a place to Visit, Work, Live and Study 

The 5.4 m residents of Yorkshire are incredibly proud of the region, and our amazing cities, coasts and countryside are widely regarded by visitors, our challenge is to elevate the producers, suppliers and hospitality sector, so that Yorkshire food and drink is rightly regarded top quality too. We want to change perceptions around Yorkshire offering only ‘hearty’ foods such as Yorkshire puddings, pies and fish’n’chips and expose the diverse cuisines and beverages on offer throughout the region.

Inspiration:

  • Yorkshire has 16 commercial vineyards

  • 7 Michelin star restaurants, 1 with a green Michelin star

  • Highly regarded breweries and distilleries

  • The largest Lobster and Brown Crab fishery in Europe

  • Bradford, the Curry Capital of Britain

Yorkshire is home to 4 protected status foods:

  • Wensleydale cheese

  • Swaledale cheese

  • Swaledale ewes cheese

  • Yorkshire forced rhubarb

Find out more at:

https://www.yorkshire.com/

https://www.instagram.com/welcometoyorkshire/

https://twitter.com/welcome2yorks

https://www.facebook.com/welcometoyorkshire

One Minute Brief of the Day: Create billboard-style posters to highlight the fiery potency of @Mojudrinks Halloween limited edition ‘Really Ginger’ shots #mojudrinks

Packed with fresh pressed ginger root and double the strength of regular MOJU Ginger shots, this is pure fire power in every shot. This time we’ve also made it available in super-sized dosing bottles so there’s no escaping the burn. 

Thought the heat was horrifying before? Now it’s super-sized, it’s DEADLY. Really Ginger III is bigger, badder and about to unleash terror on your tastebuds one last time. Could this be the end of life as we know it?*⁠
⁠
*Probs not. But your mouth? 100%.⁠

One Minute Brief of the Day: 

Create billboard-style posters to highlight the fiery potency of @Mojudrinks Halloween limited edition ‘Really Ginger’ shots #mojudrinks

Please tweet your entries to @OneMinuteBriefs and @Mojudrinks with the hashtag #mojudrinks.​ We look forward to seeing your Halloween inspired entries.

Remember to include your Twitter handle in the corner of your ads too!!

Prizes:

  • WINNER: £100 cash + a MOJU bundle!!

  • Runner-Up: A MOJU bundle!!

Keep all entries positive and have fun. Enter as many times as you like and share each other’s work!

Our story:

There’s never been many ingredients to MOJU. In the beginning, it was just two mates. One beaten-up VW Golf. Zero experience. Armed only with simple, homemade cold-pressed juices and a mad ambition to mix up an industry.

Why? Well, something was bothering us. In this busy, modern world, we work so hard to be healthy and active. Yet products that say they’ll help you out? They kind of… don’t. Artificial ingredients. Heavy processing. Loads of sugar. It’s not what your body needs. Busy lives deserve better.

So, we made it our mission to provide exactly that. We went back to nature, back to millions of years of evolution. To reconnect people with powerful flavours and potent natural ingredients. To do what we can to get you performing better. No miracle cures. Just some of what you need to get you feeling gooooood.

It’s never just been about the drinks at MOJU. We’re here to give life our best shot.

mojudrinks.com/

Social Links:

www.instagram.com/mojudrinks/

www.facebook.com/mojudrinks/

twitter.com/MojuDrinks



One Minute Brief of the Day: Create billboard-style posters that encourage people to raise spirits this Halloween with new @Jameson_UK Orange #JamesonOrange

Jameson smoothness, perfectly balanced with notes of zesty Orange flavour. Welcome to the zesty side of Jameson. 

It’s getting very close to Halloween and we’ve got a perfectly timed brief to show us your spooky sketches, scribbles, designs, headlines and more to bring this brief to life. We’ve got some great prizes to be won and the winner will be announced this Sunday on Halloween itself.

How would you combine Jameson Whiskey, orange flavour and Halloween? We can’t wait to see what the OMBLES come up with! Be as creative as you wish and enter as many times as you like!!

One Minute Brief of the Day: 

Create billboard style posters that encourage people to raise spirits this Halloween with new Jameson Orange #JamesonOrange

Please tweet your posters to @OneMinuteBriefs and @Jameson_UK with the hashtag #JamesonOrange 

Remember to include your twitter handle in the corner of your entries. Deadline 6pm UK-Time.

Prizes:

  • WINNER: £150 cash + a year’s supply of Jameson Orange

  • Runner-Up: £100 cash + bottle of Jameson Orange

Please create and enjoy Jameson responsibly. 18+ only. Entries must adhere to Pernod Ricard code of corporate comms.

Keep all entries positive and have fun. Enter as many times as you like and share each other’s work!

Our story:

We’ve branched out and things just got zesty. Introducing Jameson Orange. The smooth taste of triple-distilled Jameson Irish Whiskey, perfectly balanced with notes of zesty Orange flavour.

Inspired by the Old Fashioned cocktail, experience well-balanced aromas of zesty peel and juicy orange citrus fruits, with sweet whiskey undertones. 

Best enjoyed with friends. Try it over ice with lemonade and a wedge of orange for a crisp and refreshing drink.

Welcome to the zesty side of Jameson. 

www.jamesonwhiskey.com 

Social Links:

www.instagram.com/jamesonuk

www.facebook.com/jamesonuk

https://twitter.com/jameson_uk

Full T&Cs available here.

One Minute Brief of the Day: Create eye catching, positive posters that demonstrate what #WhereYouAt does and shows how the app keeps you safe & helps you to have a stress free, fun night out.

OMBLES - we need your help to promote an award-winning safety app launching within the next few weeks. The app allows users to track and message friends offline in venues with no signal with an SOS button for emergencies in dark and crowded spaces.

One Minute Brief of the Day:

Create eye catching, positive posters that demonstrate what #WhereYouAt does and shows how the app keeps you safe & helps you to have a stress free, fun night out.

Where You At is an award-winning, Guardian Featured app for safer night clubbing. We use indoor positioning and offline messaging to allow you to find your friends in clubs (without signal), and alert your circle of friends in the event of danger.

WYA has two sides to it - it is both a safety app, and a social app. Part of WYA is making sure you get home safe. Part of WYA is making sure you don't waste time trying to find your friends in a club. Feel free to emphasise either element of the app, or strike a balance between the two. You can enter as many times as you like, and with ideas that focus on either element of WYA, or incorporate the two. We can't wait to see what you come up with.

Tweet your entries to @OneMinuteBriefs & @WYAWhereYouAt using the hashtag #WhereYouAt and link to wya.world

Please also share your submissions via stories and posts on Instagram to @OneMinuteBriefs and @whereyouatwya with the hashtag #WhereYouAt

Winner's Prize: WYA goodie bag.

About:

WYA (Where You At) is an app, launching in late December that allows you to find your friends in clubs - without signal. We use indoor positioning and offline messaging, so you can alert your circle of friends. We're launching with SOS and Spiked features. The more people that download the app, the more effective it is. As a result, we need marketing that retains a positive tone (nothing preachy or negative), so that freshers feel comfortable asking people they've recently met to download it. Consequently, we want to incorporate both the safety aspect and the fact that finding your friends leads to more fun on a night out. We need Freshers to feel comfortable asking people around them to download the app, so alongside the safety messaging, we need to have a focus on a social side.

Features:

- Find-my-friends style tracking but with precise indoor positioning across a venue floorplan with no signal

- Offline messaging using bluetooth

- SOS button in emergencies to alert friends if something feels wrong, offering a time and place stamp to encouraging reporting incidents and to give a picture of spots of vulnerability to venue staff

- Potential additions: Home Safe button and Spiked button

Find out more at: wya.world

App features can be found here: wya.world/our-app

Our Facebook is facebook.com/whereyouat.safernightlife

Our Twitter is twitter.com/wyawhereyouat

Follow our instagram - @whereyouatwya

One Minute Brief of the Day: Create posters to promote the extensive pet advice from @Battersea_ #RescueIsMyFavouriteBreed

OMBLES, we need you to help us lead dog and cat owners in the right direction by promoting our extensive collection of pet advice: https://www.battersea.org.uk/pet-advice

One Minute Brief of the Day:

Create posters to promote the extensive pet advice from Battersea

Just make sure you tweet @OneMinuteBriefs and @Battersea_ with the hashtag #RescueIsMyFavouriteBreed

Don’t forget to include your twitter handle in the corner of your submissions.

WINNER PRIZE: Battersea goodie bag 

Even the most experienced dog and cat owners can learn some new tricks with Battersea.  

From basic training to what to do if your animal is lost, our expert team has put together advice on everything you need to know to care for your dog or cat.

Check it out here & you might find some inspiration for your entries via the links: https://www.battersea.org.uk/pet-advice

You can enter as many times as you like. The more creative the idea, the better! 

About Battersea

Battersea is here for every dog and cat, and has been since 1860. We believe that every dog and cat deserves the best. That's why we help every dog and cat in need – whether it's newly born or getting on, cute or cute in its own way. Find out more about our work and how we care for over 7,000 animals every year.

https://www.battersea.org.uk/about-us

One Minute Brief of the Day: Create posters encouraging Microsoft to slash its giant CO2 emissions from corporate flights, by using its own videoconferencing platform "Teams" instead 

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One Minute Brief of the Day:

Create posters encouraging Microsoft to slash its giant CO2 emissions from corporate flights, by using its own video-conferencing platform "Teams" instead

Tweet your entries to @OneMinuteBriefs & @JustUseTeams with the hashtag #JustUseTeams

Prize: 

£200 cash prize for today’s winner!!! 

Today we’ve got a brief from an organisation working to reduce global CO2 emissions by asking the biggest corporate buyers of flights to fly less, and make videoconferencing the norm.

The justuseteams.com campaign is asking Microsoft in particular to permanently fly less, locking in its low 2020 annual flight numbers as a new ceiling.

The campaign is led by climate activists from developing countries, such as 18-year-old Jaweria Baig from Pakistan - who is among the 80% of humanity that's never been on a plane - whose lives are already being disrupted by the climate impacts caused by the frequent flying 1% of humanity responsible for half of all aviation emissions.

Why Microsoft?

--Microsoft talks a strong game on climate, acknowledging that if we don't act fast, "the results will be catastrophic".

--However it largely pushes long-term techno-solutions like building huge machines to suck carbon back out of the air, instead of using simple solutions that we know work now.

--Microsoft was one of the top 10 buyers of corporate flights in 2019, emitting more CO2 than some entire countries.

--As Tuvalu-based climate activist Richard Gokrun argues, "Surely an advanced tech firm that claims to be “reimagining virtual collaboration for the future of work” should practice what it preaches, crank up Microsoft Teams and fly less."

We’re looking for quickfire thoughts, stunt ideas, GIFS, sketches, poster designs and more to help communicate this cause and make Microsoft executives sit up and take notice.

The more entries the merrier and be as creative as you like!


WHAT ARE OTHER COMPANIES DOING?

Salesforce introduced new flight emissions reduction targets in April, admitting offsets are not enough. Lloyds bank in the UK has pledged to keep carbon-dioxide emissions from travel to less than 50 per cent of 2019 levels. Dutch bank ABN is aiming to halve its air travel compared with 2017 over the next five years, replacing flights with train travel between its European offices. Noel Quinn, chief executive of HSBC, expects to reduce his own travel by about half post-Covid. Even Microsoft co-founder Bill Gates has publicly said he’ll fly less for the climate. Microsoft’s lack of a plan on corporate flights reduction risks being left behind by other companies showing real climate leadership.

Further reading: WRI study on business travel before, during, after COVID19

Possible imagery/themes to inspire you

--Luxury of business class travel contrasted to the harm inflicted on the world's poorest who have never flown, via climate change

--Cost of a business class ticket, vs cost of climate impacts, not being worth it

-- Frequent business travel has been linked to burnout – nearly a quarter of business travelers say they have to work more to make up for lost time while traveling. Business flights can lead to added stress for single parents, who have to find childcare for their kids. This is something Microsoft should be worried about; its own research found 41% of the global workforce is considering leaving their employer this year.

--Productivity is helped, not harmed by flying less: Polling in Europe has shown around 3 in 4 business travellers think recent air travel restrictions had no effect or a positive effect on productivity.

--Virtual meetings from home are more comfortable, safe, and spread less COVID than global air travel

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One Minute Brief of the Day: Not just an idea on paper… Create a design for the new @AbsolutUK Original paper bottle!!

We’re hugely excited to be collaborating with the iconic ABSOLUT for the third time today and we’ve got some amazing prizes to be won too!!

One Minute Brief of the Day:

Not just an idea on paper… Create a design for the new @AbsolutUK Original paper bottle!!

Absolut are on a journey towards producing a fully bio-based Absolut bottle, and you can be a part of that journey by inspiring us with your vision of what the paper bottle should look like and what goes on it!

Using our iconic @AbsolutUK bottle silhouette, bring your vision of the new paper bottle to life on a poster for us all to see. We want to see you be as creative as you like and welcome all designs, illustrations, sketches, scribbles, headlines etc…

About:

WE’VE JUST BEGUN UNBOTTLING THE FUTURE

No matter what the future holds, we want to make it more sustainable.

Our next step is further reducing our impact.

There’s still some way to go, but with time, we think our bottles will help create future spirits worth sharing. So to support a more sustainable future, we are introducing our first-ever Absolut Paper Bottle prototype.

But what would that bottle look like? That is down to the OMBLES!!!

GROWING IN THE RIGHT DIRECTION

Bottles don’t grow on trees. So our aim is to produce bottles from sustainably-sourced wood fiber. Think strong-and-sturdy paper, turning fresh pine into iconic containers.

We are taking steps to minimize our impact. Our prototypes are made of recyclable content, 57% paper and 43% plastic. This plastic makes up a thin layer within the bottle, which can be successfully recycled after use.

And until our bottles make the grade being fully bio-based, we want everyone to do their positive part by thinking of carbon-negative ways to improve our planet.

More info: absolut.com/at/absolutpaper/

Please tweet your posters to @OneMinuteBriefs and @ABSOLUTUK with the hashtag #AbsolutPaper

Prizes for today’s winner:

  • £200 cash prize

  • Bottle of Absolut Original

Please create and enjoy Absolut responsibly. 18+ only. See Absolut’s community guidelines here: https://www.facebook.com/notes/absolut/community-guidelines/1789659471084561/

Keep all entries positive and have fun. Enter as many times as you like and share each other’s submissions!

About ABSOLUT:

Absolut Vodka is one of the most famous vodkas in the world. Launched in the US in 1979, it completely redefined the premium vodka landscape, becoming synonymous with art, culture and nightlife. By starting a revolution in cocktail creation and launching a range of flavoured vodka never before seen on the market, Absolut became an icon in its own right. Here you can discover some of Absolut’s most popular flavours and products, and see for yourself why it is still regarded today as the true taste of vodka around the globe.

https://www.absolut.com/uk/

Social links:

https://www.instagram.com/absolutuk/

https://twitter.com/ABSOLUTUK

https://www.facebook.com/ABSOLUTUK

And, if you fancy some creative inspiration, check out some previous ABSOLUT Collaborations here: absolut.com/uk/absolutcollaborations

Bottle imagery/assets for reference:

https://www.absolut.com/uk/press/absolut-vodka-bottle-redesign/

See images below for our silhouette and our own prototype and get as creative as you can with your own versions!

absoluthistory.jpg

One Minute Brief of the day: Create posters to drive conversation around hydrogen’s role in #GettingNetZeroDone & highlight the viability of hydrogen as a sustainable energy source.

One Minute Brief of the day:

Create posters to drive conversation around hydrogen’s role in #GettingNetZeroDone & highlight the viability of hydrogen as a sustainable energy source with @D_G_Alliance

Please tweet entries to @OneMinuteBriefs & @D_G_Alliance with the hashtag #GettingNetZeroDone

If you can also fit in the hashtags #TogetherForOurPlanet & #OneStepGreener… that would be great too!

Prizes:

1st place: £200 cash!!!

2nd place: £100 cash!!!

3rd place: £50 cash!!!

About the campaign:

To mark the launch of the Decarbonised Gas Alliance’s UK Roadshow, a national event which will run from 18-27 October – on the approach to the much-publicised UN Climate Change Conference (COP26) in Glasgow.

For too long, it’s been easy to assume the achievement of a Net Zero Britain lies with central government – or indeed, others. That’s why today’s brief is a call to arms. 

We’re enlisting the OMBLES’ help to drive conversation around the viability of hydrogen as a sustainable energy source and are looking for visuals which engage organisations and individuals to play their part in addressing the need to decarbonise the country’s gas system. 

The goal? #GettingNetZeroDone 

What’s the story?

This nine-stop tour is designed to raise awareness around the viability of hydrogen as a sustainable energy source, demonstrating that society essentials such as manufacturing, transport and heat cannot be decarbonised through electrification alone.

Widely acknowledged as hard to decarbonise sectors – which together account for 40% of UK greenhouse gas emissions – they risk becoming the ‘elephant in the room’, if left unaddressed any longer.  

However, through innovation, collaboration and greater public awareness throughout the regions, hydrogen can play a role in safely, quickly, and cost-effectively decarbonising UK infrastructure. A hydrogen car will therefore make its way around the country, visiting multiple ground-breaking projects along its route, as part of #GettingNetZeroDone.

Locations include Equinor's Hydrogen-to-Humber (H2H) Saltend project, Pilkington Glass, where hydrogen is being trialled to power the furnace, and Northern Gas Networks' Hydrogen Home – the UK's first homes to feature 100% hydrogen gas appliances. 

In short, the UK has done a good job of decarbonising electricity, but the gas system lags significantly behind. Hydrogen isn’t a magic bullet, but the solution exists, the benefits are huge, and UK residents want to know more.  

DGA-Factsheet-December-2019.jpg

Who’s setting today’s brief?

The Decarbonised Gas Alliance (DGA) represents nearly 30 expert organisations who have come together to help decarbonise the gas system and meet the UK’s target of net zero climate emissions.

The Alliance offers a unique perspective to decarbonised gas markets including green, blue, and other ‘colours’ of hydrogen from biomass and plastics, as well as biogases and synthetic gas. The development of attractive market structures will be critically important in stimulating and underpinning decarbonised gas demand and supply side investment opportunity. 

The DGA is ready to help shape that process.

On that note…

To recap, the brief is to design anything visual to inspire people to see the potential in hydrogen as a sustainable energy source – particularly in relation to society essentials such as manufacturing, transport, and heat.

The winning design should motivate people and businesses to consider their role in achieving a net zero future for our country. We mustn’t rely on tariffs and legislation to ‘force’ us to make a change. After all, this isn’t someone else’s problem.

Get creative and enter as many times as you wish for the chance to win.

Links:

Twitter: @D_G_Alliance

Instagram: @dgalliance

LinkedIn: @decarbonised-gas-alliance

Website: https://dgalliance.org/